Digitally Printed Wallpaper Market by Substrate (Nonwoven, Vinyl, Paper, Others), by Printing Technology (Inkjet, Electrophotography), by End-use Sector (Residential, Non-residential, Automotive & Transportation), and Region - Global Forecast to 2023
[119 Pages Report] The digitally printed wallpaper market was valued at USD 2.11 Billion in 2017 and is projected to reach USD 7.74 Billion by 2023, at a CAGR of 25.0%. The base year considered for the study is 2017, and the market size is projected from 2018 to 2023.
The report aims at estimating the market size and future growth potential of the digitally printed wallpaper market on the basis of substrate, printing technology, end-use sector, and region. The other objectives include providing detailed information regarding the main factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). It also aims to study the individual growth trends, future prospects, and contribution of various segments to the total market. The study also analyzes opportunities in the market for stakeholders and details of the competitive landscape for the market leaders. The study strategically profiles key players and comprehensively analyzes their core competencies.
The research methodology used to estimate and forecast the digitally printed wallpaper market begins with capturing data on key vendor revenues through secondary research and associations such as The Global Wallcoverings Association, Wallcovering Installers Association (WIA), I&P Europe Imaging & Printing Association, HK Digital Printing Association (HKDPA), and Printing Industries Alliance. Vendor offerings are also taken into consideration to determine the market segmentation. A bottom-up procedure was employed to arrive at the overall size of the global digitally printed wallpaper market from the revenue of key players. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people such as CEOs, VPs, directors, and executives. These data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of the primaries is depicted in the figure below:
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The market ecosystem includes various stakeholders involved in the supply chain of the digitally printed wallpaper market starting from the procurement of raw materials to final product manufacturing. Post this, the marketing and sales of products take place, which is possible if an efficient distribution channel is developed. Finally, end products are made available to potential consumers. The global market for the digitally printed wallpaper is dominated by players such as A.S. Crιation Tapeten (Germany), Muraspec Decorative Solutions (UK), Tapetenfabrik Gebr, Rasch GmbH & Co. KG (Germany), Graham & Brown (England), MX Display (UK), Flavor Paper US), 4walls (US), Peggy-Betty Designs (UK), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US).
Target audience
- Raw material suppliers
- Original equipment manufacturers
- Architects and interior designers
- Building contractors
- Regulatory bodies
- End users
- Market research and consulting firms
Scope of the Report
The research report segments the digitally printed wallpaper market into the following submarkets:
By substrate:
- Nonwoven
- Vinyl
- Paper
By printing technology:
- Inkjet
- Electrophotography
By end-use sector:
- Non-residential
- Residential
- Automotive & transportation
By region:
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to client-specific needs. The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of product portfolio of each company
Geographic Analysis
- Further analysis of the digitally printed wallpaper market for additional countries
Company Information
- Detailed analysis and profiling of additional market players
MarketsandMarkets projects that the digitally printed wallpaper market size will grow from USD 2.53 Billion in 2018 to USD 7.74 Billion by 2023, at estimated projected CAGR of 25.0% from 2018 to 2023. The digitally printed wallpaper market is expected to witness high growth as a result of the rising urbanization, large-scale investments in the infrastructure & industrial sectors, and growing construction activities in emerging economies.
This report has been segmented on the basis of substrate, printing technology, end-use sector, and region. The residential sector is projected to be the fastest-growing segment in the digitally printed wallpaper market during the forecast period. The growth can be attributed to a rise in the number of housing renovation which creates demand for interior decoration, along with the increase in disposable income levels.
On the basis of substrate, the vinyl segment is projected to grow at the highest rate during the forecast period in terms of volume due to factors such as keen interest from consumers regarding the use of vinyl wallpapers across the residential and non-residential construction sectors in the emerging economies of the Asia Pacific. The growth of vinyl wallpapers is further contributed to by its low cost, stain-resistant, better durability, and easy maintenance properties.
The inkjet segment dominated the global digitally printed wallpaper market, by technology, in 2017 and this trend is projected to continue during the forecast period. This dominance can be attributed to its simplicity of usage, scalability, and ability to produce high-quality print.
Asia Pacific is projected to be the fastest-growing regional market during the forecast period. China contributes a major share in the Asia Pacific market. The increasing number of new housing units, increasing demand for cheaper interior decoration, along with an increase in population and huge investments in the infrastructure sector are fueling the demand for digitally printed wallpaper in this region.
Asia Pacific dominated the market for digitally printed wallpaper in 2017. The low manufacturing cost, increasing disposable income of people and favorable policies and plans such as the National New-type Urbanization Plan in China boost the growth of the digitally printed wallpaper market in Asia Pacific. In this region, China held the largest share owing to the promising growth of the construction industry.
Factors such as stiff competition from paint & coating manufacturers might restrict the growth of the market. The global digitally printed wallpaper market is dominated by players such as A.S. Crιation Tapeten (Germany), Muraspec Decorative Solutions (UK), Tapetenfabrik Gebr, Rasch GmbH & Co. KG (Germany), Graham & Brown (England), MX Display (UK), Flavor Paper (US), 4walls (US), Peggy-Betty Designs (UK), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US). These players adopted strategies such as acquisitions and new product launches to expand their presence in the digitally printed wallpaper market.
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Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Regional Scope
1.3.2 Periodization Considered
1.4 Currency Considered
1.5 Unit Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions & Limitations
2.4.1 Assumptions
2.4.3 Limitations
3 Executive Summary (Page No. - 25)
4 Premium Insights (Page No. - 28)
4.1 Attractive Opportunities in the Digitally Printed Wallpaper Market
4.2 Digitally Printed Wallpaper Market, By Substrate, 2018 vs. 2023
4.3 Digitally Printed Wallpaper Market, By Printing Technology, 2018 vs. 2023
4.4 Digitally Printed Wallpaper Market, By End-Use Sector, 2018 vs. 2023
4.5 Asia Pacific: Digitally Printed Wallpaper Market, By Substrate & Country
5 Market Overview (Page No. - 31)
5.1 Introduction
5.1.1 Drivers
5.1.1.1 Increase in Demand for Digital Technology in Wallpapers
5.1.1.2 Development of Wallpapers With Better Durability and Aesthetics
5.1.1.3 Growing Trend of Interior Decoration in the Residential Sector
5.1.2 Restraints
5.1.2.1 Competition From Paint & Coating Manufacturers
5.1.3 Opportunities
5.1.3.1 Growing Construction Industry
5.1.4 Challenges
5.1.4.1 Stringent Legal Regulations Related to the Use of Chemicals in Wallpapers
6 Industry Trends (Page No. - 34)
6.1 Introduction
6.2 Porters Five Forces Analysis
6.2.1 Threat of New Entrants
6.2.2 Threat of Substitutes
6.2.3 Bargaining Power of Buyers
6.2.4 Bargaining Power of Suppliers
6.2.5 Intensity of Competitive Rivalry
6.3 Macroeconomic Overview
6.3.1 Rising Population
6.3.2 Increase in Middle-Class Population, 20092030
6.3.3 Developing Economics, GDP (Purchasing Power Parity), 2015
6.3.4 GDP & Contribution to the Construction Industry, By Country
7 Digitally Printed Wallpaper Market, By Substrate (Page No. - 42)
7.1 Introduction
7.2 Vinyl
7.3 Paper
7.4 Nonwoven
7.5 Others
8 Digitally Printed Wallpaper Market, By Printing Technology (Page No. - 46)
8.1 Introduction
8.2 Inkjet
8.3 Electrophotography
9 Digitally Printed Wallpaper Market, By End-Use Sector (Page No. - 49)
9.1 Introduction
9.2 Residential
9.3 Non-Residential
9.4 Automotive & Transportation
10 Digitally Printed Wallpaper Market, By Region (Page No. - 53)
10.1 Introduction
10.2 Asia Pacific
10.2.1 China
10.2.2 Japan
10.2.3 Australia
10.2.4 India
10.2.5 Korea
10.2.6 Rest of Asia Pacific
10.3 Europe
10.3.1 Russia
10.3.2 UK
10.3.3 Germany
10.3.4 France
10.3.5 Denmark
10.3.6 Rest of Europe
10.4 North America
10.4.1 US
10.4.2 Canada
10.4.3 Mexico
10.5 Middle East & Africa
10.5.1 UAE
10.5.2 Saudi Arabia
10.5.3 Rest of the Middle East & Africa
10.6 South America
10.6.1 Brazil
10.6.2 Argentina
10.6.3 Rest of South America
11 Competitive Landscape (Page No. - 93)
11.1 Overview
11.2 Market Ranking
11.3 Competitive Situation and Trends
11.3.1 New Product Launches
11.3.2 Acquisitions
12 Company Profiles (Page No. - 96)
12.1 A.S. Crιation Tapeten
12.1.1 Business Overview
12.1.2 Products Offered
12.1.3 Recent Developments
12.1.4 SWOT Analysis
12.1.5 MnM View
12.2 Muraspec
12.2.1 Business Overview
12.2.2 Products Offered
12.2.3 Recent Developments
12.2.4 MnM View
12.3 Tapetenfabrik Gebr. Rasch GmbH & Co. Kg
12.3.1 Business Overview
12.3.2 Products Offered
12.3.3 MnM View
12.4 Graham & Brown
12.4.1 Business Overview
12.4.2 Products Offered
12.4.3 MnM View
12.5 Mx Display
12.5.1 Business Overview
12.5.2 Products Offered
12.5.3 Recent Developments
12.5.4 MnM View
12.6 Flavor Paper
12.6.1 Business Overview
12.6.2 Products Offered
12.7 4walls
12.7.1 Business Overview
12.7.2 Products Offered
12.8 Peggy-Betty Designs
12.8.1 Business Overview
12.8.2 Products Offered
12.9 The Printed Wallpaper Company
12.9.1 Business Overview
12.9.2 Products Offered
12.10 Hollywood Monster
12.10.1 Business Overview
12.10.2 Products Offered
12.11 Great Wall Custom Coverings
12.11.1 Business Overview
12.11.2 Products Offered
12.12 Other Players
12.12.1 Moonavoor Sisustus
12.12.2 Asheu Wallpaper Factory
12.12.3 Caspar
12.12.4 John Mark Ltd.
12.12.5 Color X
12.12.6 Marshalls
12.12.7 Ecosse Signs
12.12.8 Vision Sign and Digital
12.12.9 Surface Print
12.12.10 Identity Holdings
12.12.11 Megaprint
13 Appendix (Page No. - 112)
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets Subscription Portal
13.3 Introducing RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables (94 Tables)
Table 1 North America: GDP, By Country, 20152022 (USD Billion)
Table 2 North America: Contribution of Construction Industry to GDP, By Country, 20142021 (USD Billion)
Table 3 Europe: GDP, By Country, 20152022 (USD Billion)
Table 4 Europe: Contribution of Construction Industry to GDP, By Country, 20142021 (USD Billion)
Table 5 Asia Pacific: GDP, By Country, 20152022 (USD Billion)
Table 6 Asia Pacific: Contribution of Construction Industry to GDP, By Country, 20142021 (USD Billion)
Table 7 Middle East & Africa: GDP, By Country, 20152022 (USD Billion)
Table 8 Middle East & Africa: Contribution of Construction Industry to GDP, By Country, 20142021 (USD Billion)
Table 9 South America: GDP, By Country, 20152022 (USD Billion)
Table 10 South America: Contribution of Construction Industry to GDP, By Country, 20142021 (USD Billion)
Table 11 Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (USD Million)
Table 12 Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 13 Digitally Printed Wallpaper Market Size, By Printing Technology, 20162023 (USD Million)
Table 14 Digitally Printed Wallpaper Market Size, By Printing Technology, 20162023 (Million Square Meters)
Table 15 Digitally Printed Wallpaper Market Size, By End-Use Sector, 20162023 (USD Million)
Table 16 Digitally Printed Wallpaper Market Size, By End-Use Sector, 20162023 (Thousand Square Meters)
Table 17 Digitally Printed Wallpaper Market Size, By Region, 20162023 (USD Million)
Table 18 Digitally Printed Wallpaper Market Size, By Region, 20162023 (Thousand Square Meter)
Table 20 Asia Pacific: Digitally Printed Wallpaper Market Size, By Country, 20162023 (USD Million)
Table 21 Asia Pacific: By Market Size, By Country, 20162023 (Thousand Square Meter)
Table 22 Asia Pacific: By Market Size, By Substrate, 20162023 (USD Million)
Table 23 Asia Pacific: Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 24 Asia Pacific: Digitally Printed Wallpaper Market Size, By End-Use Sector, 20162023 (USD Million)
Table 25 Asia Pacific: Digitally Printed Wallpaper Market Size, By End-Use Sector, 20162023 (Thousand Square Meter)
Table 26 China: By Market Size, By Substrate, 20162023 (USD Million)
Table 27 China: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 28 Japan: By Market Size, By Substrate, 20162023 (USD Million)
Table 29 Japan: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 30 Australia: Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (USD Million)
Table 31 Australia: Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 32 India: Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (USD Million)
Table 33 India: Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 34 Korea: By Market Size, By Substrate, 20162023 (USD Million)
Table 35 Korea: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 36 Rest of Asia Pacific: By Market Size, By Substrate, 20162023 (USD Million)
Table 37 Rest of Asia Pacific: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 38 Europe: By Market Size, By Country, 20162023 (USD Million)
Table 39 Europe: By Market Size, By Country, 20162023 (Thousand Square Meter)
Table 40 Europe: By Market Size, By Substrate, 20162023 (USD Million)
Table 41 Europe: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 42 Europe: By Market Size, By End-Use Sector, 20162023 (USD Million)
Table 43 Europe: By Market Size, By End-Use Sector, 20162023 (Thousand Square Meter)
Table 44 Russia: By Market Size, By Substrate, 20162023 (USD Million)
Table 45 Russia: Digitally Printed Wallpaper Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 46 UK: By Market Size, By Substrate, 20162023 (USD Million)
Table 47 UK: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 48 Germany: By Market Size, By Substrate, 20162023 (USD Million)
Table 49 Germany: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 50 France: By Market Size, By Substrate, 20162023 (USD Million)
Table 51 France: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 52 Denmark: By Market Size, By Substrate, 20162023 (USD Million)
Table 53 Denmark: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 54 Rest of Europe: By Market Size, By Substrate, 20162023 (USD Million)
Table 55 Rest of Europe: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 56 North America: Digitally Printed Wallpaper Market Size, By Country, 20162023 (USD Million)
Table 57 North America: By Market Size, By Country, 20162023 (Thousand Square Meters)
Table 58 North America: By Market Size, By Substrate, 20162023 (USD Million)
Table 59 North America: By Market Size, By Substrate, 20162023 (Thousand Square Meters)
Table 60 North America: By Market Size, By End-Use Sector, 20162023 (USD Million)
Table 61 North America: By Market Size, By End-Use Sector, 20162023 (Thousand Square Meters)
Table 62 US: By Market Size, By Substrate, 20162023 (USD Million)
Table 63 US: By Market Size, By Substrate, 20162023 (Thousand Square Meters)
Table 64 Canada: By Market Size, By Substrate, 20162023 (USD Million)
Table 65 Canada: By Market Size, By Substrate, 20162023 (Thousand Square Meters)
Table 66 Mexico: By Market Size, By Substrate, 20162023 (USD Million)
Table 67 Mexico: By Market Size, By Substrate, 20162023 (Thousand Square Meters)
Table 68 Middle East & Africa: Digitally Printed Wallpaper Market Size, By Country, 20162023 (USD Million)
Table 69 Middle East & Africa: By Market Size, By Country, 20162023 (Thousand Square Meter)
Table 70 Middle East & Africa: By Market Size, By Substrate, 20162023 (USD Million)
Table 71 Middle East & Africa: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 72 Middle East & Africa: By Market Size, By End-Use Sector, 20162023 (USD Million)
Table 73 Middle East & Africa: By Market Size, By End-Use Sector, 20162023 (Thousand Square Meter)
Table 74 UAE: By Market Size, By Substrate, 20162023 (USD Million)
Table 75 UAE: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 76 Saudi Arabia: By Market Size, By Substrate, 20162023 (USD Million)
Table 77 Saudi Arabia: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 78 Rest of the Middle East & Africa: By Market Size, By Substrate, 20162023 (USD Million)
Table 79 Rest of the Middle East & Africa: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 80 South America: By Market Size, By Country, 20162023 (USD Million)
Table 81 South America: By Market Size, By Country, 20162023 (Thousand Square Meter)
Table 82 South America: By Market Size, By Substrate, 20162023 (USD Million)
Table 83 South America: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 84 South America: By Market Size, By End-Use Sector, 20162023 (USD Million)
Table 85 South America: By Market Size, By End-Use Sector, 20162023 (Thousand Square Meter)
Table 86 Brazil: By Market Size, By Substrate, 20162023 (USD Million)
Table 87 Brazil: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 88 Argentina: By Market Size, By Substrate, 20162023 (USD Million)
Table 89 Argentina: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 90 Rest of South America: By Market Size, By Substrate, 20162023 (USD Million)
Table 91 Rest of South America: By Market Size, By Substrate, 20162023 (Thousand Square Meter)
Table 92 Market Ranking of Key Players, 2017
Table 93 New Product Launches, 20142017
Table 94 Acquisitions, 2015
List of Figures (25 Figures)
Figure 1 Digitally Printed Wallpaper Market Segmentation
Figure 2 Digitally Printed Wallpaper Market, By Region
Figure 3 Digitally Printed Wallpaper Market: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Digitally Printed Wallpaper Market: Data Triangulation
Figure 7 Digitally Printed Wallpaper Market, By Substrate, Was Dominated By Vinyl Segment in 2017
Figure 8 Inkjet Printing Technology to Grow at the Highest Cagr
Figure 9 Residential Sector is Projected to Lead the Market During the Forecast Period
Figure 10 Asia Pacific Was the Largest Market for Digitally Printed Wallpaper in 2017
Figure 11 Market Growth is Attributed to the Growth of the Construction Industry in Developing Countries
Figure 12 Vinyl Segment to Dominate the Market Through 2023
Figure 13 Inkjet Segment to Dominate the Market Through 2023
Figure 14 Residential Sector is Projected to Grow at the Highest Rate From 2018 to 2023
Figure 15 China Accounted for the Largest Market Share in 2017
Figure 16 Increase in Demand for Digital Technology in Wallpaper is the Key Driver of the Digitally Printed Wallpapers Market
Figure 17 Porters Five Forces Analysis
Figure 18 Projected GDP Per Capita, By Country, 20152022 (USD Billion)
Figure 19 Vinyl is Projected to Dominate the Digitally Printed Wallpaper Market Through 2023
Figure 20 Inkjet to Be the Faster Growing Segment Between 2018 and 2023
Figure 21 Residential Segment to Grow at the Highest Rate Between 2018 and 2023
Figure 22 Regional Snapshot: China is Projected to Be the Fastest-Growing Country-Level Market From 2018 to 2023
Figure 23 Asia Pacific: Digitally Printed Wallpaper Market Snapshot
Figure 25 A.S. Crιation Tapeten: Company Snapshot
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Growth opportunities and latent adjacency in Digitally Printed Wallpaper Market