Digital Printing Market

Digital Printing Market by Ink (UV-cured, Aqueous, Solvent, Latex, and Dye Sublimation), Printheads (Inkjet and Laser), Substrate (Plastic Film or Foil, Release Liner, Glass, Textile, Paper, Ceramic), and Geography - Global Forecast to 2026

Report Code: SE 5687 Apr, 2021, by marketsandmarkets.com

[211 Pages Report] The digital printing market size is expected to grow from USD 24.8 billion in 2021 to USD 34.3 billion by 2026, at a CAGR of 6.7%. Growing demand for sustainable printing and developments in packaging and textile industries are the key factors driving the growth of the digital printing market.

Digital printing Market

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Covid-19 Impact in the Digital printing market

COVID-19 has brought businesses across all industries down, including the digital printing domain. And as the world slowly goes into recovery, the way business is done will never be the same again. COVID-19 has changed the dynamics for all businesses in general.

While technology has played an important part in our working lives for years, it has never been so heavily relied on for things such as video conferences and communicating with team members. While office printers may be used less, this will now likely lead to a rise in home printers being purchased for those working from home. Printing is still essential, especially if someone needs to make hard copies of important documents.

The COVID-19 pandemic has increased the demand for flexible packaging, which is considered more hygienic due to limited handling. Another positive result has been the rise of F&B delivery services, which also expands the use of disposable packaging.

Digital printing market dynamics

Driver: Developments in packaging and textile industries

In marketing, the packaging of a product gives information about the quality and standard of a product. Therefore, product manufacturers want the packaging of their products to be more attractive so that they can sell them quickly in the market. Packaging can be made attractive by printing high-quality graphics on substrates such as plastic films, textiles, release liners, etc., which can be done by digital printers as they offer advantages such as UV-cured printing, along with far superior detail, clarity, and quality as compared to their smaller counterparts. These printers also accommodate customers’ need for multiple languages, regional preferences, or targeted marketing by changing colors, text, and images. Digital printing is already well established in label production, and electrophotography and inkjet have a growing share of the market value.

Restraint: High initial investments

The initial investments in digital printers are quite high. Moreover, installation and maintenance also incur higher costs. One of the main factors responsible for this high cost is the complexity of design of digital printers. The requirement of toner and inkjet varies according to applications. Moreover, the cost of ink used in the inkjet technology is very high. Thus, all these factors lead to the increased overall cost of digital printers.

Opportunity: Increasing demand from in-plant market

An in-plant is an in-house document reproduction department that serves the needs of its parent organization, be it a corporation, a government agency, university, or any other vertical. In-plant printing provides a variety of printing and related services. While its primary function is to serve the parent organization, more than 50% of in-plants also insource print jobs from outside to fund equipment purchases.

Challenge: Rising demand for digital advertisements and e-books

The growing popularity of digital delivery of documents and data is expected to reduce the demand for printing certain products such as directories, financial documents, advertisements, and books. Digital signage, billboards, and other media are increasingly being used in outdoor and indoor advertisements. Digital signage can be of different types. It can be a backlit display showing ads, LCD display, or indoor signage used at point-of-purchase (POP)/point-of-sale (POS). Digital signage is a part of out-of-home (OOH) advertising. It has several applications such as providing public information, displaying menus, advertising products, building brands, influencing customer behavior, and enhancing customer experience. Marketers are using these digital billboards in innovative ways. With the help of digital billboards, advertisers can display their messages according to time, location, and geography. Full-motion digital electronics signs allow advertisers to change their messages and display pictures from a remote location. A marketer can promote an entire range of products with the help of digital signage boards without incurring a high cost. These factors pose a challenge to the growth of the digital printing market.

Value Chain Analysis

Digital printing Market by Value Chain Analysis

Inkjet printhead to hold largest size of Digital printing market in 2021

Inkjet print heads can either be of continuous inkjet type or drop-on-demand inkjet printers. In the continuous inkjet printer, a continuous stream of ink is supplied to the print head with the help of a pump and a piezoelectric nozzle cycle. The continuous inkjet printer leads to higher consumption of ink than -on-demand inkjet printers.

UV-cured ink  to grow at highest CAGR during the forecast period

UV-cured ink primarily consists of acrylic monomers with a photoinitiator. After printing, the ink is exposed to a strong ultraviolet (UV) light, traditionally a shuttered mercury arc lamp, causing a chemical reaction that results in cross-linking of ink components to a solid. This type of ink gets set and dries quickly on exposure to UV light and can be sent to the next step of the production process. This makes it durable and suitable for printing on a wide range of flexible materials, along with direct to rigid substrates. UV-curable ink also offers some environmental advantages; for instance, it allows printers to use ink without toxins, i.e., 100% ink, and no wastage compared to solvent-based inks.

North America  to hold largest share in 2021

In terms of value, North America accounts for the largest share of the overall digital printing market in 2020. The market in North America is driven by technological advancements in the packaging and textile industry. The demand for digital printing for packaging will be driven by factors such as increasing consumer durable sales, high disposable income, increasing demand for packaged foods, and demographic changes. The increased use of digital printers in packaging and textile printing in the US is expected to drive the market in North America.

Digital printing Market by Region

Key Market Players

Hewlett-Packard Development Company, l.P. (US), Canon, Inc.  (Japan), Ricoh Company, Ltd. (Japan), Mimaki Engineering Co., Ltd. (Japan), Roland DG Corporation (Japan), Xerox Corporation (US), Seiko Epson Corporation (Japan), Durst Phototechnik AG (Italy), Electronics for Imaging, Inc. (US), Inca Digital Printers Limited (UK), Printronix (US), Brother Industries, Ltd. (Japan), Oki Electric Industry (Japan), Kyocera Corporation (Japan), Toshiba (Japan), Samsung Electronics (South Korea), Konica Minolta (Japan), Sharp (Japan), Panasonic (Japan), GCC (Taiwan), ID Technology (US), Neuralabel Printing Solutions (US), Dalemark Industries (US), nkcups (US), and Rena Systems (US)are a few major companies dominating the Digital printing market.

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Scope of the Report

Report Metric

Details

Market size available for years

2015-2026

Base year

2020

Forecast period

2021–2026

Units

Value (USD)

Segments covered

printing, ink, substrate, printhead  and Geography

Geographic regions covered

North America, APAC, Europe, and RoW

Companies covered

Hewlett-Packard Development Company, l.P. (US)
Canon, Inc.  (Japan), Ricoh Company, Ltd. (Japan), Mimaki Engineering Co., Ltd. (Japan), Roland DG Corporation (Japan), Xerox Corporation (US), Seiko Epson Corporation (Japan), Durst Phototechnik AG (Italy), Electronics for Imaging, Inc. (US), Inca Digital Printers Limited (UK), Printronix (US), Brother Industries, Ltd. (Japan), Oki Electric Industry (Japan), Kyocera Corporation (Japan), Toshiba (Japan), Samsung Electronics (South Korea), Konica Minolta (Japan), Sharp (Japan), Panasonic (Japan), GCC (Taiwan), ID Technology (US), Neuralabel Printing Solutions (US), Dalemark Industries (US), nkcups (US), and Rena Systems (US)

This report categorizes the Digital printing market by end-user industry, applications, type, revenue, and geography.

By Digital Printing

  • Digital Printers
  • Ink
  • Printhead

By Ink type

  • UV-Cured Ink
  • Aqueous Ink
  • Solvent Ink
  • Latex Ink
  • Dye Sublimation Ink

By Printhead:

By Printhead:

  • Plastic Film or Foil
  • Release Liner
  • Glass
  • Textile
  • Paper
  • Ceramic
  • Others

Geographic Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • Australia
    • Rest of APAC

Rest of the World (RoW)

Recent Developments

  • In February 2021, HP introduced a range of new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customer needs.
  • In February 2021, Canon announced the imagePRESS Lite C170 color multifunction printer. Joining the successful imagePRESS Lite C165 printer as a series, these solutions are designed to help streamline efficiency and sustainability while using security features, as well as enable users to create high-quality output to support an organization’s internal printing needs.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 28)
    1.1 STUDY OBJECTIVES
    1.2 MARKET DEFINITION
    1.3 SCOPE OF THE STUDY
           1.3.1 MARKETS COVERED
           1.3.2 YEARS CONSIDERED FOR THE STUDY
    1.4 CURRENCY
    1.5 INCLUSIONS AND EXCLUSIONS
    1.6 STAKEHOLDERS
    1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 32)
    2.1 RESEARCH DATA
        FIGURE 1 DIGITAL PRINTING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 List of major secondary sources
                    2.1.1.2 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 Breakdown of primaries
                    2.1.2.3 Key data from primary sources
           2.1.3 SECONDARY AND PRIMARY RESEARCH
                    2.1.3.1 Key industry insights
    2.2 MARKET SIZE ESTIMATION
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for capturing the market share by bottom-up analysis (demand side)
                            FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    2.2.2.1 Approach for capturing the market share by top-down analysis (supply side)
                            FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
        FIGURE 4 DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 41)
  FIGURE 5 GLOBAL DIGITAL PRINTING MARKET, 2015–2026 (USD MILLION)
  FIGURE 6 INK MARKET FOR DIGITAL PRINTING IS EXPECTED TO HOLD THE LARGEST SHARE IN 2021
  FIGURE 7 DIGITAL PRINTER MARKET FOR SOLVENT INK IS EXPECTED TO HOLD THE LARGEST SHARE IN 2021
  FIGURE 8 INK MARKET FOR DIGITAL PRINTING FOR SOLVENT INK IS EXPECTED TO HOLD LARGEST SHARE IN 2021
  FIGURE 9 INKJET PRINT HEAD MARKET FOR DIGITAL PRINTER IS EXPECTED TO HOLD A LARGER SHARE IN 2021

4 PREMIUM INSIGHTS (Page No. - 44)
    4.1 ATTRACTIVE OPPORTUNITIES IN DIGITAL PRINTING MARKET
        FIGURE 10 PACKAGING AND TEXTILE INDUSTRY IS DRIVING DIGITAL PRINTING MARKET
    4.2 NORTH AMERICA DIGITAL PRINTING MARKET, BY INK TYPE & COUNTRY (2021)
        FIGURE 11 UV-CURED INK AND US TO DOMINATE NORTH AMERICAN DIGITAL PRINTING MARKET IN 2021
    4.3 DIGITAL PRINTING MARKET
        FIGURE 12 INK MARKET FOR DIGITAL PRINTER WILL HOLD LARGEST SHARE BY 2026
    4.4 PRINT HEAD MARKET FOR DIGITAL PRINTERS
        FIGURE 13 INKJET PRINTHEAD TO HOLD LARGEST SHARE BY 2026
    4.5 INK MARKET FOR DIGITAL PRINTING
        FIGURE 14 SOLVENT INK TO HOLD LARGEST SHARE BY 2026

5 MARKET OVERVIEW (Page No. - 46)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 15 DIGITAL PRINTING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Growing demand for sustainable printing
                    5.2.1.2 Developments in packaging and textile industries
                    5.2.1.3 Reduction in per unit cost of printing with digital printers
                            FIGURE 16 DIGITAL PRINTING MARKET DRIVERS AND THEIR IMPACT
           5.2.2 RESTRAINTS
                    5.2.2.1 High initial investments
                            FIGURE 17 DIGITAL PRINTING MARKET RESTRAINTS AND THEIR IMPACT
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing demand from in-plant market
                    5.2.3.2 Investments in R&D
                            FIGURE 18 DIGITAL PRINTING MARKET OPPORTUNITIES AND THEIR IMPACT
           5.2.4 CHALLENGES
                    5.2.4.1 Rising demand for digital advertisements and e-books
                            FIGURE 19 DIGITAL PRINTING MARKET CHALLENGES AND THEIR IMPACT
    5.3 VALUE CHAIN ANALYSIS (DIGITAL PRINTING MARKET)
        FIGURE 20 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING MANUFACTURING PHASE
        TABLE 1 DIGITAL PRINTERS MARKETS: VALUE CHAIN

6 INDUSTRY TRENDS (Page No. - 53)
    6.1 TECHNOLOGY ANALYSIS
           6.1.1 FOCUS ON SUSTAINABILITY
           6.1.2 DIGITAL LABEL PRINTERS
           6.1.3 SPECIAL EFFECTS AND FINISHING
    6.2 CASE STUDY
           6.2.1 SOLENT DESIGN STUDIO
           6.2.2 DIGIFORCE
           6.2.3 USE OF PRINTERS IN AEROSPACE INDUSTRY
    6.3 REGULATION OF PRINTERS
           6.3.1 ISO STANDARDS
                    6.3.1.1 Papers per minute
                    6.3.1.2 Toner standards
                    6.3.1.3 Printing paper standards
                    6.3.1.4 Monochrome testing
                    6.3.1.5 Multicolor testing
                    6.3.1.6 Color richness testing
    6.4 TRADE ANALYSIS
           6.4.1 TRADE ANALYSIS FOR PRINTERS
                 TABLE 2 PRINTERS IMPORTS, BY COUNTRY, 2015–2019 (USD THOUSAND)
                 TABLE 3 PRINTERS EXPORTS, BY COUNTRY, 2015–2019 (USD THOUSAND)
    6.5 TARIFF ANALYSIS FOR PRINTERS
        TABLE 4 MFN TARIFFS FOR PRINTERS EXPORTED BY PHILIPPINES
        TABLE 5 MFN TARIFFS FOR PRINTERS EXPORTED BY THAILAND
    6.6 PATENT ANALYSIS
        TABLE 6 IMPORTANT INNOVATIONS AND PATENT REGISTRATIONS
    6.7 AVERAGE SELLING PRICE AND UNIT SHIPMENTS OF DIGITAL PRINTERS
        TABLE 7 GLOBAL DIGITAL PRINTER MARKET, ASP AND UNIT SHIPMENTS, 2015–2020
        TABLE 8 GLOBAL DIGITAL PRINTER MARKET, ASP AND UNIT SHIPMENTS, 2021–2026
    6.8 PORTER’S FIVE FORCES MODEL
        TABLE 9 DIGITAL PRINTING MARKET: PORTER’S FIVE FORCES ANALYSIS
        FIGURE 21 PORTER’S FIVE FORCES ANALYSIS
           6.8.1 THREAT OF NEW ENTRANTS
           6.8.2 THREAT OF SUBSTITUTES
           6.8.3 BARGAINING POWER OF SUPPLIERS
           6.8.4 BARGAINING POWER OF BUYERS
           6.8.5 INTENSITY OF COMPETITIVE RIVALRY
    6.9 DIGITAL PRINTING ECOSYSTEM
        FIGURE 22 ECOSYSTEM OF DIGITAL PRINTING MARKET
    6.10 IMPACT OF COVID-19 ON MARKET

7 GLOBAL DIGITAL PRINTING MARKET (Page No. - 64)
    7.1 INTRODUCTION
        FIGURE 23 GLOBAL DIGITAL PRINTING MARKET
        FIGURE 24 INK MARKET FOR DIGITAL PRINTING IS EXPECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
        TABLE 10 GLOBAL DIGITAL PRINTING MARKET, 2015–2020 (USD MILLION)
        TABLE 11 GLOBAL DIGITAL PRINTING MARKET, 2021–2026 (USD MILLION)
    7.2 DIGITAL PRINTER MARKET
           7.2.1 DIGITAL PRINTING ALLOWS ON-DEMAND PRINTING AND SHORT TURNAROUND TIME
                 TABLE 12 GLOBAL DIGITAL PRINTER MARKET, 2015–2020
                 TABLE 13 GLOBAL DIGITAL PRINTER MARKET, 2021–2026
                 TABLE 14 DIGITAL PRINTER MARKET, BY INK TYPE, 2015–2020 (USD MILLION)
                 TABLE 15 DIGITAL PRINTER MARKET, BY INK TYPE, 2021–2026 (USD MILLION)
                 TABLE 16 DIGITAL PRINTER MARKET, BY INK TYPE, 2015–2020 (THOUSAND UNITS)
                 TABLE 17 DIGITAL PRINTER MARKET, BY INK TYPE, 2021–2026 (THOUSAND UNITS)
                 TABLE 18 DIGITAL PRINTER MARKET, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 19 DIGITAL PRINTER MARKET, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 20 DIGITAL PRINTER MARKET FOR UV-CURED INK, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 21 DIGITAL PRINTER MARKET FOR UV-CURED INK, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 22 DIGITAL PRINTER MARKET FOR AQUEOUS INK, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 23 DIGITAL PRINTER MARKET FOR AQUEOUS INK, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 24 DIGITAL PRINTER MARKET FOR SOLVENT INK, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 25 DIGITAL PRINTER MARKET FOR SOLVENT INK, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 26 DIGITAL PRINTER MARKET FOR LATEX INK, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 27 DIGITAL PRINTER MARKET FOR LATEX INK, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 28 DIGITAL PRINTER MARKET FOR DYE SUBLIMATION INK, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 29 DIGITAL PRINTER MARKET FOR DYE SUBLIMATION INK, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 30 DIGITAL PRINTER MARKET FOR UV-CURED INK, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 31 DIGITAL PRINTER MARKET FOR UV-CURED INK, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
                 TABLE 32 DIGITAL PRINTER MARKET FOR AQUEOUS INK, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 33 DIGITAL PRINTER MARKET FOR AQUEOUS INK, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
                 TABLE 34 DIGITAL PRINTER MARKET FOR SOLVENT INK, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 35 DIGITAL PRINTER MARKET FOR SOLVENT INK, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
                 TABLE 36 DIGITAL PRINTER MARKET FOR LATEX INK, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 37 DIGITAL PRINTER MARKET FOR LATEX INK, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
                 TABLE 38 DIGITAL PRINTER MARKET FOR DYE SUBLIMATION INK, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 39 DIGITAL PRINTER MARKET FOR DYE SUBLIMATION INK, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
    7.3 INK MARKET FOR DIGITAL PRINTING
           7.3.1 INK MARKET FOR DIGITAL PRINTING IS SEGMENTED INTO SOLVENT, UV-CURED, LATEX, AQUEOUS, AND DYE SUBLIMATION
                 TABLE 40 INK MARKET FOR DIGITAL PRINTING, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 41 INK MARKET FOR DIGITAL PRINTING, BY REGION, 2021–2026 (USD MILLION)
    7.4 PRINT HEAD MARKET FOR DIGITAL PRINTERS
           7.4.1 INKJET PRINT HEADS ARE USED FOR INKJET PRINTING THAT RECREATES A DIGITAL IMAGE BY PROPELLING DROPLETS OF INK ON PAPER, PLASTIC, OR OTHER SUBSTRATES
                 TABLE 42 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 43 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY REGION, 2021–2026 (USD MILLION)

8 INK MARKET FOR DIGITAL PRINTING, BY INK TYPE (Page No. - 79)
    8.1 INTRODUCTION
        FIGURE 25 INK MARKET FOR DIGITAL PRINTING, BY INK TYPE
        FIGURE 26 THE INK MARKET FOR UV-CURED INK FOR DIGITAL PRINTING TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
        TABLE 44 INK MARKET FOR DIGITAL PRINTING, BY INK TYPE, 2015–2020 (USD MILLION)
        TABLE 45 INK MARKET FOR DIGITAL PRINTING, BY INK TYPE, 2021–2026 (USD MILLION)
    8.2 AQUEOUS INK
           8.2.1 AQUEOUS INK IS USED IN TECHNICAL DOCUMENTS, DIGITAL GRAPHICS, PROFESSIONAL PHOTOGRAPHY, FINE ART, INDOOR SIGNAGE, SHORT-TERM OUTDOOR SIGNAGE AND BANNERS, TRADE SHOW PRINTING, AND PRE-PRESS PROOFING
                 TABLE 46 AQUEOUS INK MARKET FOR DIGITAL PRINTING, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 47 AQUEOUS INK MARKET FOR DIGITAL PRINTING, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 48 AQUEOUS INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 49 AQUEOUS INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
    8.3 SOLVENT INK
           8.3.1 SOLVENT INKS PRODUCE RICH, VIBRANT COLORS COMPRISING PETROLEUM-BASED CHEMICALS
                 TABLE 50 SOLVENT INK MARKET FOR DIGITAL PRINTING, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 51 SOLVENT INK MARKET FOR DIGITAL PRINTING, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 52 SOLVENT INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 53 SOLVENT INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
    8.4 UV-CURED INK
           8.4.1 UV-CURED INK PRIMARILY CONSISTS OF ACRYLIC MONOMERS WITH A PHOTOINITIATOR
                 TABLE 54 UV-CURED INK MARKET FOR DIGITAL PRINTING, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 55 UV-CURED INK MARKET FOR DIGITAL PRINTING, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 56 UV-CURED INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 57 UV-CURED INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
    8.5 LATEX INK
           8.5.1 LATEX INK IS A WATER-BASED INK WITH A POLYMER BONDED TO THE SUBSTRATE BY HEAT
                 TABLE 58 LATEX INK MARKET FOR DIGITAL PRINTING, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 59 LATEX INK MARKET FOR DIGITAL PRINTING, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 60 LATEX INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 61 LATEX INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
    8.6 DYE SUBLIMATION INK
           8.6.1 IN DYE SUBLIMATION PRINTING, IMAGES ARE PRINTED ON REVERSE SIDE OF THE PAPER
                 TABLE 62 DYE SUBLIMATION INK MARKET FOR DIGITAL PRINTING, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 63 DYE SUBLIMATION INK MARKET FOR DIGITAL PRINTING, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 64 DYE SUBLIMATION INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 65 DYE SUBLIMATION INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)

9 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY PRINT HEAD TYPE (Page No. - 91)
    9.1 INTRODUCTION
        FIGURE 27 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY INK TYPE
        FIGURE 28 INKJET PRINT HEAD IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE PRINT HEAD MARKET FOR DIGITAL PRINTERS DURING THE FORECAST PERIOD
        TABLE 66 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY PRINT HEAD TYPE, 2015–2020 (USD MILLION)
        TABLE 67 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY PRINT HEAD TYPE, 2021–2026 (USD MILLION)
    9.2 INKJET
           9.2.1 INKJET PRINT HEADS CAN EITHER BE OF CONTINUOUS INKJET TYPE OR DROP-ON-DEMAND INKJET PRINTERS
           9.2.2 THERMAL INKJET
                    9.2.2.1 Thermal inkjet print heads use thermal energy to heat ink and apply it to a medium
           9.2.3 PIEZO-CRYSTAL-BASED
                    9.2.3.1 Piezo-crystal-based inkjet printers create more precise and various droplet sizes
           9.2.4 ELECTROSTATIC INKJET
                    9.2.4.1 In electrostatic inkjet technology, drops of inks are drawn from an orifice under the effect of an electrostatic field
           9.2.5 MEMS (MICROELECTROMECHANICAL SYSTEM) INKJET
                    9.2.5.1 MEMS-based inkjet print heads are based on either piezo or thermal inkjet technology
                            TABLE 68 INKJET PRINT HEAD MARKET FOR DIGITAL PRINTER, BY REGION, 2015–2020 (USD MILLION)
                            TABLE 69 INKJET PRINT HEAD MARKET FOR DIGITAL PRINTER, BY REGION, 2021–2026 (USD MILLION)
                            TABLE 70 INKJET PRINT HEAD MARKET FOR DIGITAL PRINTER, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                            TABLE 71 INKJET PRINT HEAD MARKET FOR DIGITAL PRINTER, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
    9.3 LASER
           9.3.1 LASER PRINT HEADS ARE IDEALLY SUITED FOR APPLICATIONS THAT REQUIRE HIGH-SPEED PRINTING
                 TABLE 72 LASER PRINT HEAD MARKET FOR DIGITAL PRINTER, BY REGION, 2015–2020 (USD MILLION)
                 TABLE 73 LASER PRINT HEAD MARKET FOR DIGITAL PRINTER, BY REGION, 2021–2026 (USD MILLION)
                 TABLE 74 LASER PRINT HEAD MARKET FOR DIGITAL PRINTER, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
                 TABLE 75 LASER PRINT HEAD MARKET FOR DIGITAL PRINTER, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
    9.4 COMPETITIVE SCENARIO
        TABLE 76 LIST OF MAJOR PRINT HEADS MANUFACTURERS

10 GLOBAL DIGITAL PRINTING MARKET, BY SUBSTRATE TYPE (Page No. - 99)
     10.1 INTRODUCTION
          FIGURE 29 DIGITAL PRINTING MARKET, BY SUBSTRATE TYPE
          FIGURE 30 INK MARKET FOR PLASTIC FILM OR FOIL SUBSTRATES IS EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD
          TABLE 77 DIGITAL PRINTER MARKET, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
          TABLE 78 DIGITAL PRINTER MARKET, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
          TABLE 79 INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
          TABLE 80 INK MARKET FOR DIGITAL PRINTING, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
          TABLE 81 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY SUBSTRATE TYPE, 2015–2020 (USD MILLION)
          TABLE 82 PRINT HEAD MARKET FOR DIGITAL PRINTER, BY SUBSTRATE TYPE, 2021–2026 (USD MILLION)
     10.2 PLASTIC FILMS OR FOILS
             10.2.1 INCREASING DEMAND FOR DIGITAL PRINTING IN THE PACKAGING INDUSTRY IS EXPECTED TO DRIVE DEMAND
     10.3 RELEASE LINER
             10.3.1 EMERGENCE OF DIGITAL LABEL PRINTING TECHNOLOGY TO DRIVE DEMAND
     10.4 GLASS
             10.4.1 DIGITAL PRINTING ON GLASS IS USED FOR PRINTING OF IMAGERY, PATTERN, OR TEXT ON SURFACE OF FLAT GLASS
     10.5 TEXTILE
             10.5.1 TEXTILE PRINTING IS A TECHNIQUE OF APPLYING COLOR TO FABRICS IN A PARTICULAR DESIGN AND PATTERN
     10.6 PAPER
             10.6.1 INCREASING DEMAND FOR DIGITAL PRINTING IN PACKAGING INDUSTRY TO DRIVE THE SEGMENT
     10.7 CERAMIC
             10.7.1 DIGITAL TECHNOLOGY HAS MADE RAPID INROADS IN CERAMIC PRINTING, ESPECIALLY IN THE TILES MARKET
     10.8 OTHERS

11 GEOGRAPHIC ANALYSIS (Page No. - 106)
     11.1 INTRODUCTION
          FIGURE 31 DIGITAL PRINTING MARKET, BY GEOGRAPHY
          FIGURE 32 DIGITAL PRINTING MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
          TABLE 83 DIGITAL PRINTING MARKET, BY REGION, 2015–2020 (USD MILLION)
          TABLE 84 DIGITAL PRINTING MARKET, BY REGION, 2021–2026 (USD MILLION)
     11.2 NORTH AMERICA
          FIGURE 33 NORTH AMERICA: DIGITAL PRINTING MARKET SNAPSHOT
          TABLE 85 DIGITAL PRINTER MARKET IN NORTH AMERICA, BY INK TYPE, 2015–2020 (USD MILLION)
          TABLE 86 DIGITAL PRINTER MARKET IN NORTH AMERICA, BY INK TYPE, 2021–2026 (USD MILLION)
          TABLE 87 DIGITAL PRINTER MARKET IN NORTH AMERICA, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 88 DIGITAL PRINTER MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
          TABLE 89 INK MARKET FOR DIGITAL PRINTING IN NORTH AMERICA, 2015–2020 (USD MILLION)
          TABLE 90 INK MARKET FOR DIGITAL PRINTING IN NORTH AMERICA, 2021–2026 (USD MILLION)
          TABLE 91 INK MARKET FOR DIGITAL PRINTING IN NORTH AMERICA, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 92 INK MARKET FOR DIGITAL PRINTING IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
          TABLE 93 PRINT HEAD MARKET FOR DIGITAL PRINTER IN NORTH AMERICA, 2015–2020 (USD MILLION)
          TABLE 94 PRINT HEAD MARKET FOR DIGITAL PRINTER IN NORTH AMERICA, 2021–2026 (USD MILLION)
          TABLE 95 PRINT HEAD MARKET FOR DIGITAL PRINTER IN NORTH AMERICA, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 96 PRINT HEAD MARKET FOR DIGITAL PRINTER IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
             11.2.1 US
                        11.2.1.1 Increasing sales of consumer durables to drive the market
             11.2.2 CANADA
                        11.2.2.1 Increasing demand for personalized printing materials to drive the market
             11.2.3 MEXICO
                        11.2.3.1 Growing demand from packaging, textile, and glass industries to drive the market
     11.3 EUROPE
          TABLE 97 DIGITAL PRINTER MARKET IN EUROPE, BY INK TYPE, 2015–2020 (USD MILLION)
          TABLE 98 DIGITAL PRINTER MARKET IN EUROPE, BY INK TYPE, 2021–2026 (USD MILLION)
          TABLE 99 DIGITAL PRINTER MARKET IN EUROPE, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 100 DIGITAL PRINTER MARKET IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
          TABLE 101 INK MARKET FOR DIGITAL PRINTING IN EUROPE, 2015–2020 (USD MILLION)
          TABLE 102 INK MARKET FOR DIGITAL PRINTING IN EUROPE, 2021–2026 (USD MILLION)
          TABLE 103 INK MARKET FOR DIGITAL PRINTING IN EUROPE, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 104 INK MARKET FOR DIGITAL PRINTING IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
          TABLE 105 PRINT HEAD MARKET FOR DIGITAL PRINTER IN EUROPE, 2015–2020 (USD MILLION)
          TABLE 106 PRINT HEAD MARKET FOR DIGITAL PRINTER IN EUROPE, 2021–2026 (USD MILLION)
          TABLE 107 PRINT HEAD MARKET FOR DIGITAL PRINTER IN EUROPE, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 108 PRINT HEAD MARKET FOR DIGITAL PRINTER IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.3.1 GERMANY
                        11.3.1.1 Expansion of businesses by digital printer manufacturers to drive the market
             11.3.2 UK
                        11.3.2.1 High-quality and mass print production to drive the market
             11.3.3 FRANCE
                        11.3.3.1 Increasing demand across end-user industries to drive the market
             11.3.4 ITALY
                        11.3.4.1 Demand from retail, F&B, and healthcare industries to drive the market
             11.3.5 REST OF EUROPE
     11.4 APAC
          FIGURE 34 APAC: DIGITAL PRINTING MARKET SNAPSHOT
          TABLE 109 DIGITAL PRINTER MARKET IN APAC, BY INK TYPE, 2015–2020 (USD MILLION)
          TABLE 110 DIGITAL PRINTER MARKET IN APAC, BY INK TYPE, 2021–2026 (USD MILLION)
          TABLE 111 DIGITAL PRINTER MARKET IN APAC, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 112 DIGITAL PRINTER MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
          TABLE 113 INK MARKET FOR DIGITAL PRINTING IN APAC, 2015–2020 (USD MILLION)
          TABLE 114 INK MARKET FOR DIGITAL PRINTING IN APAC, 2021–2026 (USD MILLION)
          TABLE 115 INK MARKET FOR DIGITAL PRINTING IN APAC, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 116 INK MARKET FOR DIGITAL PRINTING IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
          TABLE 117 PRINT HEAD MARKET FOR DIGITAL PRINTER IN APAC, 2015–2020 (USD MILLION)
          TABLE 118 PRINT HEAD MARKET FOR DIGITAL PRINTER IN APAC, 2021–2026 (USD MILLION)
          TABLE 119 PRINT HEAD MARKET FOR DIGITAL PRINTER IN APAC, BY COUNTRY, 2015–2020 (USD MILLION)
          TABLE 120 PRINT HEAD MARKET FOR DIGITAL PRINTER IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
             11.4.1 CHINA
                        11.4.1.1 Rising demand for FMCG and F&B industries to drive the market
             11.4.2 JAPAN
                        11.4.2.1 Increasing disposable income and urbanization to drive the market
             11.4.3 INDIA
                        11.4.3.1 Growing advertising and digital marketing sectors to drive the market
             11.4.4 AUSTRALIA
                        11.4.4.1 Growing demand for ready-to-eat and processed food to drive the market
             11.4.5 REST OF APAC
     11.5 ROW
          TABLE 121 DIGITAL PRINTER MARKET IN ROW, BY INK TYPE, 2015–2020 (USD MILLION)
          TABLE 122 DIGITAL PRINTER MARKET IN ROW, BY INK TYPE, 2021–2026 (USD MILLION)
          TABLE 123 DIGITAL PRINTER MARKET IN ROW, BY REGION, 2015–2020 (USD MILLION)
          TABLE 124 DIGITAL PRINTER MARKET IN ROW, BY REGION, 2021–2026 (USD MILLION)
          TABLE 125 INK MARKET FOR DIGITAL PRINTING IN ROW, 2015–2020 (USD MILLION)
          TABLE 126 INK MARKET FOR DIGITAL PRINTING IN ROW, 2021–2026 (USD MILLION)
          TABLE 127 INK MARKET FOR DIGITAL PRINTING IN ROW, BY REGION, 2015–2020 (USD MILLION)
          TABLE 128 INK MARKET FOR DIGITAL PRINTING IN ROW, BY REGION, 2021–2026 (USD MILLION)
          TABLE 129 PRINT HEAD MARKET FOR DIGITAL PRINTER IN ROW, 2015–2020 (USD MILLION)
          TABLE 130 PRINT HEAD MARKET FOR DIGITAL PRINTER IN ROW, 2021–2026 (USD MILLION)
          TABLE 131 PRINT HEAD MARKET FOR DIGITAL PRINTER IN ROW, BY REGION, 2015–2020 (USD MILLION)
          TABLE 132 PRINT HEAD MARKET FOR DIGITAL PRINTER IN ROW, BY REGION, 2021–2026 (USD MILLION)

12 COMPETITIVE LANDSCAPE (DIGITAL PRINTERS) (Page No. - 130)
     12.1 OVERVIEW
          FIGURE 35 KEY DEVELOPMENTS IN DIGITAL PRINTERS MARKET FROM 2017 TO 2020
     12.2 MARKET SHARE ANALYSIS: DIGITAL PRINTERS MARKET
          TABLE 133 MARKET SHARE OF KEY PLAYERS IN DIGITAL PRINTERS MARKET, 2020
     12.3 REVENUE SHARE ANALYSIS OF TOP FIVE PLAYERS IN DIGITAL PRINTERS MARKET
          FIGURE 36 REVENUE SHARE ANALYSIS OF TOP FIVE PLAYERS IN DIGITAL PRINTER MARKET, 2016–2020
     12.4 MARKET EVALUATION FRAMEWORK
          TABLE 134 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS
             12.4.1 PRODUCT PORTFOLIO
             12.4.2 REGIONAL FOCUS
             12.4.3 MANUFACTURING FOOTPRINT
             12.4.4 ORGANIC/INORGANIC GROWTH STRATEGIES
     12.5 COMPANY EVALUATION MATRIX
             12.5.1 STAR
             12.5.2 EMERGING LEADER
             12.5.3 PERVASIVE
             12.5.4 PARTICIPANT
                    FIGURE 37 DIGITAL PRINTERS MARKET: COMPANY EVALUATION MATRIX, 2020
     12.6 STARTUP/SME EVALUATION MATRIX, 2020
             12.6.1 PROGRESSIVE COMPANY
             12.6.2 RESPONSIVE COMPANY
             12.6.3 DYNAMIC COMPANY
             12.6.4 STARTING BLOCK
                    FIGURE 38 DIGITAL PRINTERS MARKET: STARTUP/SME EVALUATION MATRIX, 2020
     12.7 COMPANY FOOTPRINT
          TABLE 135 REGIONAL FOOTPRINT OF COMPANIES
          TABLE 136 INDUSTRY FOOTPRINT OF COMPANIES
          TABLE 137 PRODUCT FOOTPRINT OF COMPANIES
          TABLE 138 COMPANY FOOTPRINT
     12.8 COMPETITIVE SITUATIONS AND TRENDS
             12.8.1 PRODUCT LAUNCHES
             12.8.2 DEALS

13 COMPANY PROFILES (Page No. - 145)
(Business Overview, Products Portfolio, Recent Developments, and MnM View)*
     13.1 PRINTER MANUFACTURER
             13.1.1 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.
                    TABLE 139 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT
                    FIGURE 39 HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT
             13.1.2 CANON, INC.
                    TABLE 140 CANON, INC.: COMPANY SNAPSHOT
                    FIGURE 40 CANON, INC.: COMPANY SNAPSHOT
             13.1.3 RICOH COMPANY, LTD.
                    TABLE 141 RICOH COMPANY, LTD.: COMPANY SNAPSHOT
                    FIGURE 41 RICOH COMPANY, LTD.: COMPANY SNAPSHOT
             13.1.4 MIMAKI ENGINEERING CO., LTD.
                    TABLE 142 MIMAKI ENGINEERING CO., LTD.: COMPANY SNAPSHOT
                    FIGURE 42 MIMAKI ENGINEERING CO., LTD.: COMPANY SNAPSHOT
             13.1.5 ROLAND DG CORPORATION
                    TABLE 143 ROLAND DG CORPORATION: COMPANY SNAPSHOT
                    FIGURE 43 ROLAND DG CORPORATION: COMPANY SNAPSHOT
             13.1.6 XEROX CORPORATION
                    TABLE 144 XEROX CORPORATION: COMPANY SNAPSHOT
                    FIGURE 44 XEROX: COMPANY SNAPSHOT
             13.1.7 SEIKO EPSON CORPORATION
                    TABLE 145 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT
                    FIGURE 45 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT
             13.1.8 DURST PHOTOTECHNIK AG
                    TABLE 146 DURST PHOTOTECHNIK AG: COMPANY SNAPSHOT
             13.1.9 ELECTRONICS FOR IMAGING, INC.
                    TABLE 147 ELECTRONICS FOR IMAGING, INC.: COMPANY SNAPSHOT
             13.1.10 INCA DIGITAL PRINTERS LIMITED
                     TABLE 148 INCA DIGITAL PRINTERS LIMITED.: COMPANY SNAPSHOT
     13.2 OTHER COMPANIES
             13.2.1 PRINTRONIX
             13.2.2 BROTHER INDUSTRIES, LTD.
             13.2.3 OKI ELECTRIC INDUSTRY
             13.2.4 KYOCERA CORPORATION
             13.2.5 TOSHIBA
             13.2.6 SAMSUNG ELECTRONICS
             13.2.7 KONICA MINOLTA
             13.2.8 SHARP
             13.2.9 PANASONIC
             13.2.10 GCC
             13.2.11 ID TECHNOLOGY
             13.2.12 NEURALABEL PRINTING SOLUTIONS
             13.2.13 DALEMARK INDUSTRIES
             13.2.14 INKCUPS
             13.2.15 RENA SYSTEMS
     13.3 INK MANUFACTURER
             13.3.1 DIC CORPORATION
                    TABLE 149 DIC CORPORATION.: COMPANY SNAPSHOT
                    FIGURE 46 DIC CORPORATION: COMPANY SNAPSHOT
             13.3.2 FLINT GROUP
                    TABLE 150 FLINT GROUP: COMPANY SNAPSHOT
             13.3.3 TOYO INK SC HOLDINGS CO., LTD.
                    TABLE 151 TOYO INK SC HOLDINGS CO., LTD.: COMPANY SNAPSHOT
                    FIGURE 47 TOYO INK SC HOLDINGS CO., LTD.: COMPANY SNAPSHOT
             13.3.4 SIEGWERK DRUCKFARBEN AG & CO. KGAA
                    TABLE 152 SIEGWERK DRUCKFARBEN AG & CO. KGAA: COMPANY SNAPSHOT
             13.3.5 SAKATA INX CORPORATION
                    TABLE 153 SAKATA INX CORPORATION: COMPANY SNAPSHOT
                    FIGURE 48 SAKATA INX CORPORATION: COMPANY SNAPSHOT
             13.3.6 T&K TOKA CO., LTD.
                    TABLE 154 T&K TOKA CO., LTD.: COMPANY SNAPSHOT
             13.3.7 HUBERGROUP DEUTSCHLAND GMBH
                    TABLE 155 HUBERGROUP DEUTSCHLAND GMBH.: COMPANY SNAPSHOT
             13.3.8 SICPA HOLDING SA
                    TABLE 156 SICPA HOLDING SA: COMPANY SNAPSHOT
             13.3.9 ALTANA AG
                    TABLE 157 ALTANA AG: COMPANY SNAPSHOT
             13.3.10 DAINICHISEIKA COLOR & CHEMICALS MFG. CO., LTD.
                    TABLE 158 DAINICHISEIKA COLOR & CHEMICALS MFG. CO., LTD.: COMPANY SNAPSHOT
                    FIGURE 49 DAINICHISEIKA COLOR & CHEMICALS MFG. CO., LTD.: COMPANY SNAPSHOT

* Business Overview, Products Portfolio, Recent Developments, and MnM View might not be captured in case of unlisted companies.

14 APPENDIX (Page No. - 206)
     14.1 DISCUSSION GUIDE
     14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.3 AVAILABLE CUSTOMIZATION
     14.4 RELATED REPORTS
     14.5 AUTHOR DETAILS

The study involved 4 major activities in estimating the current size of the Digital printing market. Exhaustive secondary research has been done to collect information about the market, the peer markets, and the parent market. Validating findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the complete market size. After that, market breakdown and data triangulation methods have been used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information pertinent to this study. Secondary sources include annual reports; press releases; investor presentations; white papers; journals and certified publications; and articles from recognized authors, directories, and databases. Secondary research has been conducted to obtain important information about the industry’s supply chain, value chain, the total pool of key players, market segmentation according to the industry trends (to the bottommost level), geographic markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

Extensive primary research has been conducted after gaining knowledge about the Digital printing market scenario through secondary research. Several primary interviews have been conducted with market experts from both demand (commercial application providers) and supply (equipment manufacturers and distributors) sides across four major regions: North America, Europe, APAC, and RoW. Approximately 20% and 80% of primary interviews have been conducted with parties from demand and supply sides, respectively. The primary data has been collected through questionnaires, emails, and telephonic interviews.

Digital printing Market   Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

  • In the complete engineering process, both top-down and bottom-up approaches, along with several data triangulation methods, have been used to estimate and validate the size of the Digital printing market and other dependent submarkets.
  • The key players in the market have been determined through primary and secondary research. This entire research methodology involves the study of the annual and financial reports of the top market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) into the Digital printing market.

Market Size Estimation Methodology: Bottom-Up Approach

Digital printing Market   Size, and Bottom-Up Approach

Data Triangulation

All the percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in the report.

Report Objectives

  • To describe and forecast the Digital printing market, in terms of value, by ink,  printhead, and substrate
  • To describe and forecast the market, in terms of value, by region—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding major factors influencing growth (drivers, restraints, opportunities, and challenges)
  • To strategically analyze micromarkets with respect to individual growth trends, future prospects, and contributions to the overall market
  • To provide detailed overview of value chain analysis in the Digital printing market
  • To analyze opportunities in the market for various stakeholders by identifying high-growth segments of the Digital printing market
  • To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for market leaders
  • To analyze competitive developments such as product developments, expansions, mergers and research & development in the Digital printing market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix that gives a detailed comparison of the product portfolio of each company
COVID-19

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Benchmarking the rapid strategy shifts of the Top 100 companies in the Digital Printing Market

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