eSIM Market

eSIM Market by Application (Connected Cars, Laptops, M2M, Smartphones, Tablets, Wearables), Vertical (Automotive, Consumer Electronics, Energy & Utilities, Manufacturing, Retail, Transportation & Logistics), and Geography - Global Forecast to 2023

Report Code: SE 6104 Mar, 2018, by

Embedded Subscriber Identity Module (eSIM), also referred to as Embedded Universal Integrated Circuit Card (eUICC), is a reprogrammable chip that comes in either soldered or removable form. It is a small chip used to authenticate the user’s identity with his or her carrier. eSIM is smart in terms of its functionality as it supports multiple accounts, allows switching to various mobile network operators (MNOs), and manages accounts just by updating the software settings from the user’s mobile phone.

The overall eSIM market was valued at USD 253.8 Million in 2017 and is estimated to reach USD 978.3 Million by 2023, at a CAGR of 31.0% between 2018 and 2023. In terms of volume, the overall eSIM market registered a shipment of 287.7 million units in 2016 and is likely to witness a shipment of 1,168.8 million units by 2023, at a CAGR of 32.4% between 2018 and 2023. The growth is attributed to the emphasis on remote SIM provisioning for mobile to mobile (M2M), favorable government regulations boosting M2M communication, and high adoption of IoT technology.

eSIM Market

Machine-to-Machine (M2M) application to witness the highest CAGR in the eSIM market during the forecast period

Based on application, the overall eSIM market has been segmented into connected cars, laptops, M2M, smartphones, tablets, wearables, and others. The M2M application is expected to hold the largest size of the market during the forecast period due to the several advantages offered by the implementation of eSIM in M2M devices including simpler device setup without the need to insert or replace a SIM card, improved reliability and security, sleek design, and no requirement of a connector. Furthermore, eSIM enables effective management and seamless connectivity of M2M devices that are remotely located and often hermetically sealed.

 Consumer electronics vertical to dominate eSIM market during the forecast period

The eSIM market based on vertical has been segmented into automotive, energy and utilities, manufacturing, retail, consumer electronics, and transportation & logistics. The consumer electronics vertical remains one of the significant forces shaping disruption, innovation, and growth across various technology industries. eSIM is anticipated to be a game-changer in consumer electronics applications. Enhanced connectivity, high reliability, and improved safety are some of the features fueling the adoption of eSIMs in consumer electronic applications.

APAC to hold the largest share of the eSIM market during the forecast period

The eSIM market in APAC is expected to witness the highest CAGR between 2018 and 2023. The smartphone adoption rate is rising steadily in this region, and it is evident that in terms of smartphone adoption, 3 out of the top 5 countries worldwide are APAC countries that include Australia, Singapore, and South Korea. In 2016, India surpassed the US to become the second-largest smartphone market after China. Mobile internet penetration in APAC has doubled in the last 5 years. Consequently, mobile network operators have started investing heavily to offer internet services at a competitive price, which is expected to drive the demand for eSIM solutions in the APAC market.

eSIM Market

Market Dynamics

Driver: Emphasis on remote SIM provisioning for M2M

Remote provisioning is the ability to download an operator profile to an in-market SIM and change or delete the subscriber identity module (SIM) profiles without the need for having physical access to the SIM card. The eSIM card is a critical enabler for machine-to-machine (M2M) connections, which includes seamless and straightforward mobile connections for all types of connected devices. The ubiquitous connectivity of devices across geographic regions is a prerequisite for M2M. Embedded SIM removes the inconvenience of changing service providers, which leads to operational efficiency, and it operates in a controlled and secure environment. The latest embedded SIM cards offer guaranteed profile interoperability and a primary platform for the players to work on common grounds.

Restraint: Intensifying security threats

With technological advancements, penetration of IoT devices, and proliferation of M2M services, it becomes increasingly important to ensure secure and reliable communication among connected systems. Therefore, the task of preserving the security of these systems has become complex.  Embedded SIM cards allow remote provisioning of SIM profiles by enabling automatic interoperability between connectivity platforms and multiple SIM operator profiles. However, the operational flexibility achieved by an embedded SIM would be a futile effort if security is compromised. The eSIM collects and stores the credentials of mobile network operators (MNOs) in the inbuilt software of the device, which is prone to various security hacks. Also, it operates through multiple MNOs and physical platforms, thereby exposing it to the risks of the virtual environment.

Opportunity: Growing demand for smart solutions

Smart solutions, such as electric vehicles, smart cities, and smart meters, are increasingly adopted across the world due to the flexibility and connectivity offered by the IoT infrastructure and accelerated push for smart cities and infrastructure growth in emerging economies. The evolution and expansion of networks, reduced cost of hardware components such as sensors and actuators, and the emergence of new business models are some of the key factors that will lead to the introduction of services such as deployment of smart grids, automatic security systems, connected cars, among many others, thereby rising investments in developing innovative smart solutions. Thus, the growing demand for smart solutions for several applications in verticals such as energy & power, automotive, healthcare, and agriculture is likely to create growth avenues for the players in the eSIM market.

Challenge: Lack of standardization

The ESIM value chain is highly complex and involves multiple stakeholders. Due to this, stakeholders are required to coordinate and cooperate for setting standards concerning economies of scale, interoperability, and IoT technologies, including machine-to-machine communications and ubiquitous sensor networks for the effective implementation of embedded SIMs across myriad applications. To overcome this challenge of lack of standardization and to facilitate the industry-wide adoption of eSIM, international organizations, including the European Telecommunications Standards Institute (ETSI) and the GSM Association (GSMA), are focused on creating standards on technical and operational aspects.

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Scope of the Report


Report Metric


Estimated Market Size

USD 253.8 Million

Projected Market Size

USD 978.3 Million

Growth Rate


Market size available for years


Base year considered


Forecast period


Forecast units

 USD Million (Value), Million Units (Volume)

Segments covered

 Application, Vertical, and Region

Geographies covered

North America, Europe, APAC and RoW

Companies covered

Deutsche Telekom AG (Germany), Gemalto NV (Netherlands), Giesecke & Devrient GmbH (Germany), Infineon Technologies AG (Germany), NTT DOCOMO, INC. (Japan), NXP Semiconductors N.V. (Netherlands), Sierra Wireless, Inc. (Canada), Singapore Telecommunications Limited (Singapore), STMicroelectronics (Switzerland), and Telefónica, S.A. (Spain)

This research report categorizes the global eSIM market by application, vertical, and geography.

By Application

  • Connected Cars
  • Laptops
  • M2M
  • Smartphones
  • Tablets
  • Wearables
  •  Others (Drones, Smart Meters, Smart Grids)  

By Vertical

  • Automotive
  • Consumer Electronics
  • Energy & Utilities
  • Manufacturing
  • Retail
  • Transportation & Logistics

By Geography

  • North America (US, Canada, Mexico)
  • Europe (UK, Germany, France, RoE)
  • Asia Pacific (China, Japan, India, Rest of APAC)
  • Rest of the World (Middle East, Africa, South America)

Key Market Players:

Deutsche Telekom AG  (Germany), Gemalto NV  (Netherlands), Giesecke & Devrient GmbH (Germany), Infineon Technologies AG  (Germany), NTT DOCOMO, INC (Japan),

Recent Developments:

  • In January 2018, Deutsche Telekom expanded its Internet of Things ecosystem at the IBM Watson IoT Center in Munich, Germany
  • In January 2018, Sierra Wireless launched AirPrime HL78 modules, industry’s smallest, lowest power, multi-mode Low Power Wide Area (LPWA) cellular modules, meant for rapidly growing markets for asset tracking and connected industrial equipment, along with applications in the smart city, healthcare, agriculture, and wearables markets
  • In December 2017, Gemalto entered into a partnership agreement with Microsoft to make Microsoft’s Surface Pro with LTE Advanced to become the first fully integrated embedded SIM PC in the Windows ecosystem
  • In December 2017, STMicroelectronics acquired Atollic (Sweden), a leading expert in software development tools. This acquisition is likely to support further development of STM32 and to make it a fully integrated software solution
  • In December 2017, Infineon Technologies AG and ESCRYPT GmbH (Germany), a leading system provider for embedded security solutions worldwide, closely worked together in the field of automobile cybersecurity to offer a solution that encrypts on-board communication and makes it more secure while considering future security requirements

Key questions addressed in this report:

  • What are the global trends in demand for the market?
  • What are the upcoming technologies/product areas that will have a significant impact on the market in the future?
  • What will be the revenue pockets for the market players in the next 6 years?
  • What are the prime strategies followed by key players in the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 11)
    1.1 Study Objectives
    1.2 Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 15)
    2.1 Research Data
           2.1.1 Secondary Data
           List of Major Secondary Sources
           2.1.2 Primary Data
           Primary Interviews With Experts
           Breakdown of Primary Interviews
           Primary Sources
           Key Industry Insights
           2.1.3 Secondary and Primary Research
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           Approach for Capturing Market Size By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
           Approach for Capturing Market Size By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Opportunities in eSIM Market
    4.2 eSIM Market, By Application
    4.3 Market, By Vertical
    4.4 Market in Asia Pacific, By Application and Country
    4.5 eSIM Market Share, By Country

5 Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Evolution of Sim Cards
    5.3 Market Dynamics
           5.3.1 Drivers
           Emphasis on Remote Sim Provisioning for M2M
           Favorable Government Regulations Boosting M2M Communication
           High Adoption of IoT Technology
           5.3.2 Restraints
           Intensifying Security Threats
           5.3.3 Opportunities
           Growing Demand for Smart Solutions
           Rising Adoption of Wearable Electronics
           5.3.4 Challenges
           Lack of Standardization
           Highly Complex Ecosystem
    5.4 Value Chain Analysis

6 eSIM Market, By Application (Page No. - 37)
    6.1 Introduction
    6.2 Connected Cars
    6.3 Laptops
    6.4 M2M
    6.5 Smartphones
    6.6 Tablets
    6.7 Wearables
    6.8 Others

7 eSIM Market, By Vertical (Page No. - 46)
    7.1 Introduction
    7.2 Automotive
    7.3 Energy & Utilities
    7.4 Manufacturing
    7.5 Retail
    7.6 Consumer Electronics
    7.7 Transportation & Logistics

8 Geographic Analysis (Page No. - 54)
    8.1 Introduction
    8.2 North America
           8.2.1 US
           8.2.2 Canada
           8.2.3 Mexico
    8.3 Europe
           8.3.1 Germany
           8.3.2 UK
           8.3.3 France
           8.3.4 Rest of Europe
    8.4 APAC
           8.4.1 China
           8.4.2 Japan
           8.4.3 India
           8.4.4 Rest of APAC
    8.5 RoW
           8.5.1 Middle East
           8.5.2 South America
           8.5.3 Africa

9 Competitive Landscape (Page No. - 70)
    9.1 Overview
    9.2 Ranking Analysis of Players, 2016
    9.3 Competitive Scenario
           9.3.1 Product Launches/Developments
           9.3.2 Partnerships/ Agreements/ Strategic Alliances/ Collaborations
           9.3.3 Expansions

10 Company Profiles (Page No. - 78)
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
     10.1 Key Players
             10.1.1 Gemalto
             10.1.2 Stmicroelectronics
             10.1.3 Infineon Technologies
             10.1.4 NXP Semiconductors
             10.1.5 Giesecke & Devrient
             10.1.6 Deutsche Telekom
             10.1.7 Telefónica
             10.1.8 NTT Docomo
             10.1.9 Singtel
             10.1.10 Sierra Wireless
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
     10.2 Other Key Players
             10.2.1 Apple
             10.2.2 AT&T
             10.2.3 CLX Communications
             10.2.4 Etisalat
             10.2.5 Idemia
             10.2.6 Jasper
             10.2.7 Orange
             10.2.8 Samsung Electronics
             10.2.9 Telenor Connexion
             10.2.10 Telit
             10.2.11 Vodafone

11 Appendix (Page No. - 108)
     11.1 Insights of Industry Experts
     11.2 Discussion Guide
     11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     11.4 Introducing RT: Real-Time Market Intelligence
     11.5 Available Customizations
     11.6 Related Reports
     11.7 Author Details

List of Tables (31 Tables)

Table 1 eSIM Market in Terms of Value and Volume, 2015–2023
Table 2 eSIM Market, By Application, 2015–2023 (USD Million)
Table 3 eSIM Market, By Application, 2015–2023 (Million Units)
Table 4 e-SIM Market for Connected Cars, By Region, 2015–2023 (USD Million)
Table 5 e-SIM Market for Laptops, By Region, 2015–2023 (USD Thousand)
Table 6 e-SIM Market for M2M, By Region, 2015–2023 (USD Million)
Table 7 e-SIM Market for Smartphones, By Region, 2015–2023 (USD Million)
Table 8 e-SIM Market for Tablets, By Region, 2015–2023 (USD Million)
Table 9 e-SIM Market for Wearables, By Region, 2015–2023 (USD Million)
Table 10 e-SIM Market for Others, By Region, 2015–2023 (USD Million)
Table 11 e-SIM Market, By Vertical, 2015–2023 (USD Million)
Table 12 e-SIM Market for Automotive, By Region, 2015–2023 (USD Million)
Table 13 e-SIM Market for Energy & Utilities, By Region, 2015–2023 (USD Million)
Table 14 e-SIM Market for Manufacturing, By Region, 2015–2023 (USD Million)
Table 15 e-SIM Market for Retail, By Region, 2015–2023 (USD Million)
Table 16 e-SIM Market for Consumer Electronics, By Region, 2015–2023 (USD Million)
Table 17 e-SIM Market for Transportation & Logistics, By Region, 2015–2023 (USD Million)
Table 18 eSIM Market, By Region, 2015–2023 (USD Million)
Table 19 e-SIM Market in North America, By Application, 2015–2023 (USD Million)
Table 20 e-SIM Market in North America, By Vertical, 2015–2023 (USD Million)
Table 21 e-SIM Market in North America, By Country, 2015–2023 (USD Million)
Table 22 e-SIM Market in Europe, By Application, 2015–2023 (USD Million)
Table 23 e-SIM Market in Europe, By Vertical, 2015–2023 (USD Million)
Table 24 e-SIM Market in Europe, By Country, 2015–2023 (USD Million)
Table 25 e-SIM Market in APAC, By Application, 2015–2023 (USD Million)
Table 26 e-SIM Market in APAC, By Vertical, 2015–2023 (USD Million)
Table 27 e-SIM Market in APAC, By Country, 2015–2023 (USD Million)
Table 28 e-SIM Market in RoW, By Application, 2015–2023 (USD Million)
Table 29 e-SIM Market in RoW, By Vertical, 2015–2023 (USD Million)
Table 30 e-SIM Market in RoW, By Region, 2015–2023 (USD Million)
Table 31 Ranking Analysis of Key Players in eSIM Market, 2016

List of Figures (36 Figures)

Figure 1 eSIM Market Segmentation
Figure 2 Research Design
Figure 3 Bottom-Up Approach to Arrive at Market Size
Figure 4 Top-Down Approach to Arrive at Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Market in Terms of Value and Volume, 2018 vs 2023
Figure 7 Smartphones to Exhibit Highest CAGR in Market During 2018–2023
Figure 8 eSIM Market, By Vertical, 2018 vs 2023 (USD Million)
Figure 9 eSIM Market, By Region
Figure 10 Emphasis on Remote Sim Provisioning for M2M Drives Market Growth
Figure 11 Market for Smartphone Application to Grow at Highest CAGR During Forecast Period
Figure 12 Consumer Electronics Vertical to Dominate Market During 2018–2023
Figure 13 China to Hold Largest Share of Market in Asia Pacific in 2018
Figure 14 US to Hold Largest Share of Market in 2018
Figure 15 Evolution of eSIM
Figure 16 Value Chain Analysis of Ecosystem of Embedded Sim Cards
Figure 17 eSIM Market, By Application
Figure 18 Market for Smartphones to Grow at Highest CAGR Between 2018 and 2023
Figure 19 eSIM Market, By Vertical
Figure 20 Market for Consumer Electronics to Grow at Highest CAGR Between 2018 and 2023
Figure 21 Geographic Snapshot: eSIM Market (2018–2023)
Figure 22 Market in APAC to Grow at Highest CAGR Between 2018 and 2023
Figure 23 North America: eSIM Market Snapshot
Figure 24 Europe: eSIM Market Snapshot
Figure 25 APAC: eSIM Market Snapshot
Figure 26 Companies Adopted Agreements/Collaborations/Partnerships/ Strategic Alliances as Key Growth Strategy Between 2016 and 2018
Figure 27 Gemalto: Company Snapshot
Figure 28 Stmicroelectronics: Company Snapshot
Figure 29 Infineon Technologies: Company Snapshot
Figure 30 NXP Semiconductors: Company Snapshot
Figure 31 Giesecke & Devrient: Company Snapshot
Figure 32 Deutsche Telekom: Company Snapshot
Figure 33 Telefónica: Company Snapshot
Figure 34 NTT Docomo: Company Snapshot
Figure 35 Singtel: Company Snapshot
Figure 36 Sierra Wireless: Company Snapshot

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Report Code
SE 6104
Published ON
Mar, 2018
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