Exposure Management Market by Component (Solutions and Services), Deployment Mode (Cloud and On-premises), Application (Vulnerability Management, Threat Intelligence, Attack Surface Management), End-user Industry and Region - Global Forecast to 2029
[269 Pages Report] The global Exposure Management market size is projected to grow from USD 2.2 billion in 2024 to USD 7.6 billion by 2029 at a CAGR of 28.3% during the forecast period.
The escalating frequency and sophistication of cyber threats heightened regulatory compliance demands for data protection, and the growing adoption of digital technologies like cloud computing and the IoT drive the exposure management market. Additionally, increasing awareness of exposure management risks among businesses and consumers and the need for robust protection in the face of expanding remote work and digital transactions significantly fuel the market's growth.
The exposure management market is witnessing significant opportunities, driven by the rising demand for advanced security solutions due to the increasing incidence of cyberattacks. Opportunities are emerging in areas like AI and ML for threat detection and response and cloud security services due to the shift towards cloud computing and IoT devices. The market is also seeing growth in MSS and the need for skilled professionals, offering substantial prospects for service providers and job seekers in the exposure management field.
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The Exposure Management market is showing resilience in the face of economic downturns. Despite general budget constraints, cybersecurity remains a growing business priority due to the ongoing cyber talent shortage and increasing cyber threats. Companies continue to recognize the critical importance of security, keeping it high on their agenda. However, security professionals must be flexible in their roles and locations, as the job market could see an influx of professionals from other fields due to declining job security in their previous positions.
Regarding budget, exposure management might see some constraints, but the demand for cloud-based security services and AI and ML technologies is expected to rise. These technologies help automate repetitive tasks and increase efficiency, vital during staff shortages and budget cuts. The overall outlook suggests that while no field is entirely immune to economic downturns, exposure management and cybersecurity are relatively recession-proof due to their critical nature and the ongoing demand for skilled professionals.
Exposure Management Market Dynamics
Driver: Increased target-based attacks to draw operational disruptions
The growth of the exposure management market is primarily driven by the increasing sophistication and frequency of cyber-attacks, which have escalated significantly over the past decade. The rise in cybercrimes, including targeted attacks on networks, endpoints, and cloud-based applications, has led to substantial business disruptions and losses. For instance, in 2022, there was a 41.5% increase in the number of individuals affected by data breaches, reaching over 422 million. These attacks often aim to steal critical and sensitive information, causing significant damage to businesses regarding operational disruption, financial loss, and the compromise of sensitive customer data. The growing threat landscape has prompted businesses globally to invest more in advanced information security technologies to bolster their security infrastructures. Cyber espionage groups like Dragonfly, Thrip, and Chafer, known for targeted cyber-attacks on various sectors, including aviation, defense, and telecom, exemplify the advanced nature of these threats. The need to defend against such sophisticated attacks is a key factor driving organizations worldwide to adopt comprehensive exposure management solutions.
Restraint: Integration, compatibility issues, and user-friendliness
A major restraint in the exposure management market stems from the intricate issues of integrating new exposure management solutions with existing cybersecurity frameworks. Many organizations rely on various security tools and systems designed with specific functionalities and compatibility requirements. Such heterogeneity often leads to issues when integrating new exposure management solutions, hindering their effective implementation. Such integration issues create security gaps and decrease the efficiency in detecting and addressing potential exposures.
Additionally, many advanced exposure management tools' complexity and ease of use present further restraints. Despite their potential to comprehensively protect digital assets, the complexity of these tools can involve a significant learning curve, making them easier for security teams to adopt and effectively use with extensive training. The lack of intuitiveness and user-friendly interfaces in some solutions may result in their underutilization or incorrect application, undermining the effectiveness of sophisticated exposure management strategies. The intertwined issues of integration, compatibility, and user-friendliness represent a substantial restraint for organizations aiming to improve their cybersecurity defenses.
Opportunity: Advancing exposure management through education and certification programs
The exposure management market is transforming quickly due to the escalating complexity of global business landscapes, technological advancements, and increased regulatory scrutiny. In response to these, there is a growing need for professionals adept in navigating exposure management's complexities, creating a prime opportunity for both organizations and educational institutions to bridge the critical skills gap by offering targeted educational programs and certifications in exposure management.
Developing these educational initiatives is crucial in cultivating a well-rounded workforce in both the theoretical foundations and practical applications of exposure management. Such programs encompass a broad spectrum of subjects, including risk identification and assessment, mitigation tactics, compliance with regulations, and applying technological tools in managing exposures. A curriculum blending academic depth with practical relevance equips learners with a comprehensive understanding of the field, enabling them to lead in the implementation of sophisticated exposure management strategies.
Moreover, certification programs serve a dual purpose. For individuals, they provide a verifiable testament to their expertise, enhancing their employability and career progression prospects. For organizations, employing certified professionals enhances their reputation and trust with various stakeholders, such as customers, regulatory bodies, and investors, possibly opening up new business avenues. On a larger scale, fostering a well-educated and skilled professional community significantly raises the bar for exposure management practices across sectors, contributing to more robust businesses and economies.
Challenge:Deployment and implementation challenges
Implementing exposure management solutions within new and existing infrastructures poses significant challenges, necessitating a departure from traditional, perimeter-centric security approaches towards models prioritizing users and applications. This transition demands extensive redesign and redeployment efforts, especially for web and mobile applications, as most networks were not originally conceived with exposure management as a priority. Moving to an exposure management framework involves thoroughly analyzing the network to precisely identify all users, devices, applications, and resources. Furthermore, adopting exposure management strategies must go beyond just providing role-based access and analytics; it also needs to tackle the susceptibility of resources to various threats, such as human error and system misconfigurations.
Exposure Management Market Ecosystem
By deployment mode, the cloud segment accounts for the highest CAGR during the forecast period.
The cloud deployment mode is poised to account for the highest CAGR in the exposure management market, primarily due to its scalability, cost-effectiveness, and flexibility. The cloud deployment model allows organizations to adapt quickly to changing security needs without the upfront costs associated with traditional on-premises infrastructure. The cloud's inherent capacity for rapid deployment and easy updates ensures exposure management solutions remain at the forefront of cybersecurity technology, equipped with the latest updates and threat intelligence. Moreover, the shift towards remote work and digital transformation initiatives across industries has underscored the need for accessible, scalable security solutions protecting assets regardless of location. Cloud deployment meets these requirements by allowing organizations to manage and mitigate exposures efficiently across distributed environments, making it an increasingly preferred option for businesses seeking to enhance their cybersecurity posture in a dynamic threat landscape.
By application, the attack surface management segment accounts for the largest market size during the forecast period.
The attack surface management accounts for the largest market size in the exposure management market segmented by application due to the escalating complexity of digital ecosystems and the proliferation of endpoints resulting from widespread digital transformation initiatives. As organizations increasingly adopt cloud technologies, IoT devices, and mobile solutions, their attack surfaces represent all the points where an unauthorized user could enter or extract data and expand dramatically. The rapid expansion necessitates a comprehensive approach to identify, assess, and mitigate vulnerabilities across an ever-widening array of assets. Attack surface management solutions offer holistic visibility, enabling organizations to manage and secure their digital footprints against potential breaches proactively. The critical need to safeguard sensitive data and maintain operational continuity amidst rising cyber threats has made attack surface management an essential component of modern cybersecurity strategies, driving its dominance in market size within the exposure management market.
By region, North America accounts for the largest market size during the forecast period.
The North American region is anticipated to have the largest market size in the exposure management market. North America has many leading exposure management companies and technology giants, particularly in the US. The concentration of technology firms results in a higher adoption rate of exposure management solutions. Moreover, the region faces many cyber threats and attacks, necessitating robust exposure management measures. As a result, both private and public sectors invest heavily in advanced cybersecurity solutions. Additionally, North America has stringent data protection and privacy regulatory requirements, such as the GDPR and the CCPA. Compliance with these regulations drives the demand for exposure management solutions. The combination of a technologically advanced landscape, regulatory pressures, high incidence of cyber threats, and significant investment in exposure management solutions positions North America as a global market leader.
Key Market Players
Some of the well-established and key market players in the exposure management market include Tenable (US), CrowdStrike (US), Palo Alto Networks (US), Forescout (US), EY (UK), VIAVI (US), Verisk (US), IBM (US), eSentire (Canada), Mandiant (US), CyCognito (US), Censys (US), XM Cyber (Israel), Cymulate (Israel), Skybox Security (US), Armis (US), Picus Security (US), Adarma (Scotland), IONIX (Israel), Outpost24 (Sweden), ResilientX (UK), Ridge Security (US), Redhunt Labs (UK), Brandefense (US), and Risk Profiler (US).
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The study categorizes the exposure management market based on Component, Deployment Mode, Application, End-User Industry, and Region.
By Component
- Solution
- Services
By Deployment Mode
- On-premises
- Cloud
By Application
- Vulnerability Management
- Threat Intelligence
- Penetration Testing
- Attack Surface management
- Assets Management
- Other Applications
By End-User Industry
- BFSI
- Healthcare
- Retail and eCommerce
- Government
- Energy and Utilities
- IT and ITeS
- Others
By Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Recent Developments
- In January 2024, VIAVI enhanced its Observer Platform, introducing significant enhancements targeting exposure management, notably through enhanced application recognition and digital certificate analysis. These features aim to mitigate security risks by enabling precise application detection and proactive management of digital certificates, thus safeguarding networks against compliance issues and security threats.
- In October 2023, Forescout partnered with Secior. The partnership aims to enhance their customers' cybersecurity by offering advantages such as real-time visibility, risk management, continuous threat monitoring, and NIS2 compliance services across various enterprise environments, including campus, data center, remote workforce, cloud, mobile, IoT, OT, and IoT endpoints.
- In August 2023, Tenable introduced a new solution, ExposureAI, featuring generative AI capabilities and services integrated into the Tenable One Exposure Management Platform. Tenable Exposure Graph, a scalable data lake powered by Snowflake, has also been introduced and designed to fuel the ExposureAI engine. With a unified data platform representing over one trillion unique exposures, IT assets, and security findings across various environments, Tenable aims to make exposure management more accessible and efficient by turning all analysts into expert defenders.
- In April 2023, Palo Alto Networks and Accenture announced a collaboration to deliver SASE solutions powered by Palo Alto Networks' AI-powered Prisma SASE. This initiative aims to enhance cyber resilience and support business transformation by addressing complexities in IT environments and ensuring business resilience.
- In March 2022, Verisk acquired Opta to reshape risk management by integrating Opta into Verisk’s insurance ecosystem, which offers solutions across rating, underwriting, policy administration, claims, exposure management, and reinsurance. It aligns with Verisk’s strategy to expand its market reach and leverage complementary technologies to improve decision-making and operational efficiency for insurers and financial services companies.
Frequently Asked Questions (FAQ):
What are the opportunities in the global exposure management market?
Enhancing security with AI, ML, and automation in exposure management and elevating exposure management through comprehensive education and certification programs create market opportunities for the global exposure management market.
What is the definition of the exposure management market?
Exposure management involves mapping an organization's digital attack surface and devising and implementing strategies to counteract these security risks. The practice of exposure management encompasses detecting, evaluating, and handling potential threats and weaknesses to prevent exploitation by malicious actors. The exposure management process involves several vital phases, such as defining the scope, uncovering vulnerabilities, ranking them in order of importance, verifying the risks, and acting. Through these steps, organizations proactively safeguard their digital environments against cyber threats.
Which region is expected to show the largest market share in the exposure management market?
North America is expected to account for the largest market share during the forecast period.
What are the challenges in the global exposure management market?
The challenges in the exposure management market are the deployment and implementation of exposure management design solutions, the diverse nature of sophisticated threats, the complexities of vendor overload and the multiplicity of technologies, and the difficulties in addressing the complexity of advanced threats.
What are the major market players covered in the report?
Major vendors, namely, include Tenable (US), CrowdStrike (US), Palo Alto Networks (US), Forescout (US), EY (UK), VIAVI (US), Verisk (US), IBM (US), eSentire (Canada), Mandiant (US), CyCognito (US), Censys (US), XM Cyber (Israel), Cymulate (Israel), Skybox Security (US), Armis (US), Picus Security (US), Adarma (Scotland), IONIX (Israel), Outpost24 (Sweden), ResilientX (UK), Ridge Security (US), Redhunt Labs (UK), Brandefense (US), and Risk Profiler (US). .
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The study involved significant activities in estimating the current market size for Exposure Management. Intensive secondary research was conducted to collect information about exposure management and related ecosystems. The industry executives validated these findings, assumptions, and sizing across the value chain using a primary research process as a next step. Top-down and bottom-up market estimation approaches were used to estimate the market size globally, followed by the market breakup and data triangulation procedures to assess the market segment and sub-segments in exposure management.
Secondary Research Process:
In the secondary research process, various sources were referred to to identify and collect exposure management information. These sources include annual reports, press releases, exposure management software and service vendor investor presentations, forums, vendor-certified publications, and industry/association white papers. These secondary sources were utilized to obtain critical information about exposure management’s solutions and services supply & value chain, a list of 100+ key players and SMEs, market classification, and segmentation per the industry trends and regional markets. The secondary research also gives us insights into the key developments from market and technology perspectives, which primary respondents further validated.
The factors considered for estimating the regional market size include technological initiatives undertaken by governments of different countries, GDP growth, ICT spending, recent market developments, and market ranking analysis of primary exposure management solutions and service vendors.
Primary Research Process:
We have conducted primary research with industry executives from both the supply and demand sides. The primary sources from the supply side include chief executive officers (CEOs), vice presidents (VPs), marketing directors, and technology and innovation executives of key companies operating in the exposure management market. We have conducted primary interviews with the executives to obtain qualitative and quantitative information for exposure management.
The market engineering process implemented the top-down and bottom-up approaches and various data triangulation methods to estimate and forecast the market segments and subsegments. During the post-market engineering process, we conducted primary research to verify and validate the critical numbers we arrived at. The primary analysis was also undertaken to identify the segmentation types, industry trends, the competitive landscape of the exposure management market players, and fundamental market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key strategies.
Following is the breakup of the primary research:
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Market Size Estimation Process:
Both top-down and bottom-up approaches were implemented for market size estimation to estimate, project, and forecast the size of the global and other dependent sub-segments in the overall exposure management market.
The research methodology used to estimate the market size includes these steps:
- The key players, SMEs, and startups were identified through secondary sources. Their revenue contributions in the market were determined through primary and secondary sources.
- Annual and financial reports of the publicly listed market players were considered for the company’s revenue details, and,
- Primary interviews were also conducted with industry leaders to collect information about their companies, competitors, and key players in the market.
- All percentage splits and breakups were determined using secondary sources and verified through primary sources.
Top-down and Bottom-up Approach-
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Data Triangulation
Data triangulation is a crucial step in the market engineering process for exposure management. It involves utilizing multiple data sources and methodologies to validate and cross-reference findings, thereby enhancing the reliability and accuracy of the market segment and subsegment statistics. To conduct data triangulation, various factors and trends related to the exposure management market are studied from both the demand and supply sides. It includes analyzing data from diverse sources such as market research reports, industry publications, regulatory bodies, financial institutions, and technology providers. By examining data from different perspectives and sources, data triangulation helps mitigate potential biases and discrepancies. It provides a more comprehensive understanding of the market dynamics, including the size, growth rate, market trends, and customer preferences.
Furthermore, data triangulation aids in identifying any inconsistencies or outliers in the data, enabling researchers to refine their analysis and make informed decisions. It strengthens the credibility of the market engineering process by ensuring the conclusions drawn are based on robust and corroborated data. Data triangulation is a rigorous and systematic approach enhancing the reliability and validity of market segment and subsegment statistics in exposure management. It provides a solid foundation for informed decision-making and strategic planning within the industry.
Market Definition
Exposure management is a security practice used to map a company's digital attack surface and create and execute plans to mitigate these security threats. Exposure management includes identifying, assessing, and managing possible risks and vulnerabilities before attackers take advantage of them. the exposure management process involves scoping, discovery, prioritization, validation, and mobilization.
Key Stakeholders
- Chief Technology and Data Officers
- Certified Information Systems Auditor
- Business Analysts
- Information Technology (IT) Professionals
- Government Agencies
- Small and Medium-Sized Enterprises (SMEs) And Large Enterprises
- Consultants/ Consultancies/ Advisory Firms
- Managed and Professional Service Providers
Report Objectives
- To define, describe, and forecast the exposure management market based on component, deployment mode, application, end-user industry, and region:
- To predict and estimate the market size of five main regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
- To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market
- To provide detailed information related to the primary factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
- To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market
- To profile the key players of the market and comprehensively analyze their market size and core competencies.
- Track and analyze competitive developments, such as new product launches, mergers and acquisitions, partnerships, agreements, and collaborations in the global exposure management market.
Customization Options
With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:
Geographic Analysis
- Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
- Further breakup of the North American market into countries contributing 75% to the regional market size
- Further breakup of the Latin American market into countries contributing 75% to the regional market size
- Further breakup of the Middle Eastern and African market into countries contributing 75% to the regional market size
- Further breakup of the European market into countries contributing 75% to the regional market size
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Exposure Management Market