Fruit & Vegetable Seeds Market

Fruit & Vegetable Seeds Market by Type (Brassica, Cucurbit, Leafy, Root-bulb, and Solanaceae), Trait (GM and Conventional), Form (Organic and Inorganic), Farm type (Indoor and Outdoor), and Region - Global Forecast to 2022

[135 Pages Report] The global fruit & vegetable seeds market is estimated to be valued at USD 8.77 billion in 2016 and is projected to reach USD 14.00 billion by 2022, at a CAGR of 8.10% from 2016. Growth in the market can be attributed to the factors such as increasing demand for nutritional food, innovative production practices, new product offerings, and advent of modernization of agriculture. Seeds being the basic and most critical input for sustainable agriculture, the demand for high-quality vegetables and fruits is expected to increase market growth during the forecast period. The base year considered for the study is 2015, and the forecast has been provided for the period between 2016 and 2022.

Market Dynamics

Drivers

  • Growing market for genetically modified (GM) crops
  • Increase in seed replacement rate
  • Innovations in seed qualities

Restraints

  • Regulations in cultivation of GM crops
  • Varying climatic conditions

Opportunities

  • Diversified demand and specialized cultivation of food crops

Challenges

  • Long duration of R&D process of new plant biotechnology trait

Innovations in seed qualities

Growth in agricultural productivity is generally a result of innovations in seed quality. In the US, corn yields rose from 124,46,865 bushels in 2010 to 13,601,198 bushels on average, while wheat, soybean and cotton yields increased by 2– 4 times. Europe and Spain observed an increase of around 3.25% in corn yield in 2014, as compared to 2013. China being one of the largest producers of corn, accounts for an average yield of 92 bushels per acre. This unprecedented growth in global agricultural productivity was led by a series of biological innovations in major crop seeds, especially corn, cotton, soybean, and wheat.

Fruit & Vegitable Seed Market

The following are the major objectives of the study

  • To define, segment, and project the size of the fruit & vegetable seeds market in terms of type, trait, form, farm type, and region
  • To analyze the major factors influencing market growth (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contribution to the total market
  • To analyze market opportunities for stakeholders and details the competitive landscape for market leaders
  • To project the size of the market, in terms of value (USD million) in the five main regions, namely, North America, Europe, Asia Pacific, Latin America, and Rest of the World (RoW)
  • To strategically profile the key players and comprehensively analyze their core competencies
  • To analyze competitive developments-new product launches, acquisitions, investments, expansions, partnerships, agreements, joint ventures, and product approvals-in the fruit & vegetable seeds market

During this research study, major players operating in the fruit & vegetable seeds market in various regions have been identified, and their offerings, regional presence, and distribution channels have been analyzed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Factiva, along with primary respondents. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) pertaining to the market. The figure below shows the breakdown of the primaries on the basis of the company type, designation, and region considered during the research study.

Fruit & Vegitable Seed Market

To know about the assumptions considered for the study, download the pdf brochure

The global fruit and vegetable seeds market is highly competitive, with the presence of large companies such as Bayer CropScience (Germany), Syngenta (Switzerland), Monsanto (US), Groupe Limagrain (France), and Sakata Seed Corporation (Japan). These companies have followed strategies such as new product launches, expansions, acquisitions, and agreements to strengthen their market share. Other companies such as Advanta (India), Takii & Co. (Japan), Mahindra Agri (Samriddhi) (India), and Western Bio Vegetable Seed (India) strengthened their market positions through partnerships, joint ventures, and investments.

Major Market Developments

  • In October 2014, Bayer completed the acquisition of the seeds business of Granar S.A (Paraguay), which specialized in breeding, production, and marketing of improved seeds, especially soybean seeds that adapted to sub-tropical regions.
  • In July 2013, Nunhems, a subsidiary of Bayer CropScience AG, launched a range of tomato minotauro and tarantely, watermelon talisman, onion vulkana, and multileaf lettuce. The multileaf lettuce is most profitable due to its post-harvest qualities and ease of handling.

Target audience

The stakeholders for the report include:

  • Fruit & vegetable seed producers
  • Fruit & vegetable seed distributors, retailers, and traders
  • Fruit & vegetable seed exporters & importers
  • Government and research organizations
  • Seed associations and industry bodies

Report scope

By Type:

  • Brassica
  • Cucurbit
  • Leafy
  • Root & bulb
  • Solanaceae

By Trait:

  • GM
  • Conventional

By Form:

  • Organic
  • Conventional

By Farm Type:

  • Indoor
  • Outdoor

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Rest of the World (RoW)

Critical questions which the report answers

  • Which market segments to focus on in the next two to five years for prioritizing efforts and investments?
  • Which are the key players in the market and how intense is the competition?

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to client-specific needs.

The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of the product portfolio of each company

Regional Analysis

  • Further breakdown of the Rest of Asia Pacific fruit & vegetable seeds market into Japan, Korea, Thailand, and Vietnam

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

The global fruit & vegetable seeds market is estimated to grow from USD 8.77 billion in 2016 to reach USD 14.00 billion by 2022, at a CAGR of 8.10%. Factors such as demand for nutritional food, innovative production practices, new product offerings, and advent of modernization in agriculture are increasing the market for the seed industry, globally. The seeds market is primarily driven by the consumption of its end products and is gaining awareness among the farmers.

On the basis of type, the fruit & vegetable seeds market is led by solanaceous vegetables, followed by root & bulb, brassica, and cucurbit vegetables. The leafy segment is projected to be the fastest-growing in the fruit & vegetable seeds market during the forecast period.

Conventional fruit & vegetable seeds are the most widely adopted traits of fruit & vegetable seeds. The increasing agricultural activities, coupled with the rising demand for quality crop produce, are driving the growth of the fruit & vegetable seeds market.

Outdoor farming is the most common type of farm adopted by farmers, globally. The outdoor types of farms include fields, gardens, and nurseries. On the other hand, indoor farming is gaining a worldwide popularity among the European and North American farmers. Vertical farming and greenhouse farming have been gaining favor over the traditional farming techniques

The demand for fruit & vegetable seeds is projected to rise in the Asia Pacific region, particularly from China and Japan. The increase in agricultural activities, coupled with the rise in demand for crop production, are driving the growth of the fruit & vegetable seeds market. The growing agricultural activities and maximum consumption of fruits & vegetables in these countries due to the increase in demand for high-quality agricultural produce and the market for fruit & vegetable seeds in this region.

Fruit & Vegitable Seed Market

The organic seeds segment is being driven by the growing interest of chemical-free food products in the global market which is supported by government programs

Organic fruit and vegetable seeds are eco-friendly seeds that do not require the use of pesticides, fertilizers, growth regulators, and genetically modified organisms (GMOs). The general principle of organic production is to protect the environment, minimize soil degradation & erosion, decrease pollution, optimize biological productivity, and maintain soil fertility. Consumers purchase organic foods that are highly nutritious and are either free of chemical fertilizers or are grown without conventional fertilizers. Products produced according to organic standards are certified as “certified organic.”

Conventional

Conventional seeds utilize chemical fertilizers to support plant growth, insecticides to reduce pests & diseases, and chemical herbicides to manage weeds that affect growth.

Critical questions the report answers:

  • Where will all these technological developments take the industry in the mid to long term?
  • What are the factors affecting the demand for fruit & vegetable seeds in the market?

Factors such as regulations in the cultivation of GM crops and the change in cropping pattern to industrial crops are restraining the growth of the fruit & vegetable seeds market.

Key players identified in the global fruit & vegetable seeds market include Bayer CropScience (Germany), Syngenta AG (Switzerland), Monsanto (US), Groupe Limagrain (France), and Sakata Seed Corp (Japan), which are among the key players of the fruit & vegetable seeds market as these are well-established and financially stable players that have been operating in the industry for several years. Most key participants have been exploring new regions through new product launches, collaborations, and acquisitions across the globe to avail a competitive advantage through combined synergies. Since 2011, the fruit & vegetable seeds market has witnessed an increase in demand, especially in countries such as the US, Canada, Spain, the UK, India, and China.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
    1.4 Periodization Considered for the Study
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Macro Indicators
           2.2.1 Increasing Population
           2.2.2 Decline in Arable Land
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown & Data Triangulation
    2.5 Research Assumptions & Limitations
           2.5.1 Assumptions
           2.5.2 Limitations

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the this Market
    4.2 Fruit & Vegetable Seeds Market: Key Countries
    4.3 Life Cycle Analysis: Fruit & Vegetable Seeds Market, By Region
    4.4 Fruit & Vegetable Seeds Market, By Type
    4.5 Developed vs Emerging Fruit & Vegetable Seeds Markets
    4.6 Market, By Farm Type & Region

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Type
           5.2.2 By Trait
           5.2.3 By Form
           5.2.4 By Farm Type
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Market for Genetically Modified (GM) Crops
                    5.3.1.2 Increase in Seed Replacement Rate
                    5.3.1.3 Innovations in Mechanical Inputs on Farms
           5.3.2 Restraints
                    5.3.2.1 Regulations in Cultivation of GM Crops
                    5.3.2.2 Varying Climatic Conditions
           5.3.3 Opportunities
                    5.3.3.1 Diversified Demand and Specialized Cultivation of Food Crops
           5.3.4 Challenges
                    5.3.4.1 Long Duration of New Plant Biotechnology Trait R&D Process
    5.4 Value Chain Analysis
    5.5 Supply Chain Analysis
           5.5.1 Prominent Companies
           5.5.2 Small & Medium Enterprises
           5.5.3 End-Users
           5.5.4 Key Influencers

6 Fruit & Vegetable Seeds Market, By Type (Page No. - 50)
    6.1 Introduction
    6.2 Brassica
           6.2.1 CABBage
           6.2.2 Cauliflower
           6.2.3 Broccoli
    6.3 Cucurbit
           6.3.1 Melon
           6.3.2 Watermelon
           6.3.3 Cucumber
           6.3.4 Squash
    6.4 Leafy
           6.4.1 Lettuce
           6.4.2 Spinach
    6.5 Root Bulb
           6.5.1 Onion
           6.5.2 Carrot
    6.6 Solanaceae
           6.6.1 Pepper
           6.6.2 Eggplant
           6.6.3 Tomato
    6.7 Other Seeds

7 Fruits & Vegetables Seed Market, By Trait (Page No. - 60)
    7.1 Introduction
    7.2 GM
    7.3 Conventional

8 Fruit & Vegetable Seeds Market, By Form (Page No. - 64)
    8.1 Introduction
    8.2 Organic
    8.3 Inorganic

9 Fruit & Vegetable Seeds Market, By Farm Type (Page No. - 68)
    9.1 Introduction
    9.2 Indoor
           9.2.1 Vertical Farming
           9.2.2 Greenhouse
           9.2.3 Hydroponics
    9.3 Outdoor
           9.3.1 Field
           9.3.2 Gardens
           9.3.3 Nurseries

10 Fruit & Vegetable Seeds Market, By Region (Page No. - 74)
     10.1 Introduction
     10.2 North America
             10.2.1 U.S.
             10.2.2 Canada
             10.2.3 Mexico
     10.3 Europe
             10.3.1 Spain
             10.3.2 U.K.
             10.3.3 Italy
             10.3.4 France
             10.3.5 Germany
             10.3.6 Rest of Europe
     10.4 Asia-Pacific
             10.4.1 China
             10.4.2 Japan
             10.4.3 India
             10.4.4 Indonesia
             10.4.5 Australia
             10.4.6 Rest of Asia-Pacific
     10.5 Latin America
             10.5.1 Brazil
             10.5.2 Argentina
             10.5.3 Rest of Latin America
             10.5.4 Rest of the World (RoW)
             10.5.5 South Africa
             10.5.6 Others in RoW

11 Competitive Landscape (Page No. - 99)
     11.1 Overview
     11.2 Market Share Analysis
     11.3 Competitive Situation & Trends
             11.3.1 New Product Launches
             11.3.2 Investments & Expansions
             11.3.3 Acquisitions
             11.3.4 Agreements, Partnerships, Joint Ventures, and Mergers

12 Company Profiles (Page No. - 106)
(Business Overview, Products Offered, Key Insights, Recent Developments, MnM View)*
     12.1 Bayer Cropscience AG
     12.2 Syngenta AG
     12.3 Monsanto Company
     12.4 Groupe Limagrain
     12.5 Takii & Co., Ltd.
     12.6 Advanta Limited
     12.7 Sakata Seed Corporation
     12.8 Mahyco
     12.9 Western Bio Vegetable Seeds Ltd.
     12.10 Mahindra Agri (Samriddhi)

“ * The companies listed are a representative sample of the market’s ecosystem and in no particular order”

*Details on Business Overview, Products Offered, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 125)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Company Developments
             13.4.1 New Product Launches/Developments
             13.4.2 Investments & Expansions
             13.4.3 Acquisitions
     13.5 Introducing RT: Real-Time Market Intelligence
     13.6 Available Customizations
     13.7 Related Reports
     13.8 Author Details


List of Tables (64 Tables)

Table 1 Seed Replacement Rate for Major Vegetables and Fruits
Table 2 Market Size, By Type, 2014–2022 (USD Million)
Table 3 Brassica Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 4 Brassica Seeds Market Size, By Type, 2014–2022 (USD Million)
Table 5 Cucurbit Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 6 Cucurbit Seeds Market Size, By Type, 2014–2022 (USD Million)
Table 7 Leafy Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 8 Leafy Seeds Market Size, By Type, 2014–2022 (USD Million)
Table 9 Root Bulb Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 10 Root Bulb Seeds Market Size, By Type, 2014–2022 (USD Million)
Table 11 Solanaceae Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 12 Solanaceae Seeds Market Size, By Type, 2014–2022 (USD Million)
Table 13 Other Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 14 Fruits & Vegetables Seed Market Size, By Trait, 2014–2022 (USD Million)
Table 15 GM: Fruits & Vegetables Seed Market Size, By Region, 2014–2022 (USD Million)
Table 16 Conventional: Fruits & Vegetables Seed Market Size, By Region, 2014–2022 (USD Million)
Table 17 Fruit & Vegetable Seeds Market Size, By Form, 2014–2022 (USD Million)
Table 18 Organic: Fruit & Vegetable Seed Market Size, By Region, 2014–2022 (USD Million)
Table 19 Inorganic: Market Size, By Region, 2014–2022 (USD Million)
Table 20 Fruit & Vegetable Seeds Market Size, By Farm Type, 2014-2022 (USD Million)
Table 21 Indoor: Fruit & Vegetable Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 22 Indoor: Market Size, By Type, 2014–2022 (USD Million)
Table 23 Outdoor: Fruit & Vegetable Seeds Market Size, By Region, 2014–2022 (USD Million)
Table 24 Outdoor: Market Size, By Type, 2014–2022 (USD Million)
Table 25 Fruit & Vegetable Seeds Market Size, By Region, 2014-2022 (USD Million)
Table 26 North America: Fruit & Vegetable Seeds Market Size, By Country, 2014-2022 (USD Million)
Table 27 North America: Market Size, By Type, 2014-2022 (USD Million)
Table 28 North America: Market Size, By Trait, 2014-2022 (USD Million)
Table 29 U.S.: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 30 Canada: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 31 Mexico: Fruit & Vegetable Seed Market Size, By Type, 2014-2022 (USD Million)
Table 32 Europe: Fruit & Vegetable Seeds Market Size, By Country, 2014-2022 (USD Million)
Table 33 Europe: Market Size, By Type, 2014-2022 (USD Million)
Table 34 Europe: Market, By Trait, 2014-2022 (USD Million)
Table 35 Spain: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 36 U.K.: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 37 Italy: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 38 France: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 39 Germany: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 40 Rest of Europe: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 41 Asia-Pacific: Fruit & Vegetable Seeds Market Size, By Country, 2014-2022 (USD Million)
Table 42 Asia-Pacific: Market Size, By Type, 2014-2022 (USD Million)
Table 43 Asia-Pacific: Market, By Trait, 2014-2022 (USD Million)
Table 44 China: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 45 Japan: Fruit & Vegetable Seed Market Size, By Type, 2014-2022 (USD Million)
Table 46 India: Fruit & Vegetable Seed Market Size, By Type, 2014-2022 (USD Million)
Table 47 Indonesia: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 48 Australia: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 49 Rest of Asia-Pacific: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 50 Latin America: Fruit & Vegetable Seeds Market Size, By Country, 2014-2022 (USD Million)
Table 51 Latin America: Market Size, By Type, 2014-2022 (USD Million)
Table 52 Latin America: Market, By Trait, 2014-2022 (USD Million)
Table 53 Brazil: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 54 Argentina: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 55 Rest of Latin America: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 56 Rest of the World: Fruit & Vegetable Seed Market Size, By Country, 2014-2022 (USD Million)
Table 57 Rest of the World: Market Size, By Type, 2014-2022 (USD Million)
Table 58 Rest of the World: Market, By Trait, 2014-2022 (USD Million)
Table 59 South Africa: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 60 Others in RoW: Fruit & Vegetable Seeds Market Size, By Type, 2014-2022 (USD Million)
Table 61 New Product Launches, 2012–2016
Table 62 Investments & Expansions, 2012–2015
Table 63 Acquisitions, 2012–2014
Table 64 Agreements, Partnerships, Joint Ventures, and Mergers, 2012–2013


List of Figures (48 Figures)

Figure 1 Market Segmentation
Figure 2 Research Design
Figure 3 Breakdown of Primary Interviews, By Company Type, Designation, and Region
Figure 4 Global Population, 1955–2050 (Billion)
Figure 5 Arable Land, 1950–2020 (Hectares/Person)
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Data Triangulation
Figure 9 Assumptions of the Study
Figure 10 Limitations of the Study
Figure 11 Solanaceae Segment to Have Majority Market Share Throughout the Forecast Period
Figure 12 Conventional Seeds Would Account for the Largest Market Share in 2016
Figure 13 Inorganic Fruit & Vegetable Seeds are Expected to Dominate the Market Throughout the Forecast Period
Figure 14 Outdoor Farm Types to Lead the Fruit and Vegetable Seeds Market During the Forecast Period
Figure 15 Asia-Pacific Region Estimated to Lead the Global Market in 2016
Figure 16 North America Region to Showcase Highest Growth Rate By 2022
Figure 17 Fruit & Vegetable Seeds: an Emerging Market With Promising Growth Potential, 2016-2022
Figure 18 Mexico is the Fastest Growing Market for Fruit & Vegetable Seeds, 2015
Figure 19 Market in Asia-Pacific is Experiencing High Growth
Figure 20 Solanaceae is Expected to Dominate the Market Throughout the Forecast Period
Figure 21 India & China are Projected to Be the Most Attractive Markets for Fruit & Vegetable Seeds During the Forecast Period
Figure 22 Asia-Pacific Accounted for the Largest Share in the Farm Type Segment of Fruit & Vegetable Seeds Market in 2015
Figure 23 Fruits & Vegetables Seed Market, By Type
Figure 24 Market, By Trait
Figure 25 Market, By Form
Figure 26 Fruits & Vegetables Seed Market, By Farm Type
Figure 27 Fruit and Vegetable Seeds: Market Dynamics
Figure 28 Value Chain Analysis of Fruit & Vegetable Seeds (2015): A Major Contribution From R&D Phase
Figure 29 Supply Chain Analysis for Fruit & Vegetable Seeds Market
Figure 30 Solanaceae Segment is Projected to Dominate the Market Through 2022
Figure 31 Conventional Seeds Projected to Be the Fastest-Growing Trait of Fruits & Vegetables Seed
Figure 32 Market Size, By Form, 2016–2022
Figure 33 Market Size, By Farm Type, 2016 vs 2022
Figure 34 U.S. Held the Largest Share for Fruit & Vegetable Seeds in North America
Figure 35 Asia-Pacific Accounted for the Largest Share in 2015
Figure 36 New Product Launches & Acquisitions Were Preferred By Key Fruit & Vegetable Seed Companies in the Last Five Years
Figure 37 Companies Strengthened Their Market Presence Through New Product Launches & Acquisitions Between 2012 and 2016
Figure 38 New Product Launches: the Key Strategy, 2012–2016
Figure 39 Bayer Cropscience AG: Company Snapshot
Figure 40 Bayer Cropscience: SWOT Analysis
Figure 41 Syngenta AG: Company Snapshot
Figure 42 Syngenta: SWOT Analysis
Figure 43 Monsanto Company: Company Snapshot
Figure 44 Monsanto Company: SWOT Analysis
Figure 45 Groupe Limagrain: Company Snapshot
Figure 46 Groupe Limagrain: SWOT Analysis
Figure 47 Advanta Limited: Company Snapshot
Figure 48 Sakata Seed Corporation: Company Snapshot


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Report Code
AGI 2131
Published ON
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