Game-Based Learning Market

Game-Based Learning Market by Component (Solution and Services), Game Type, Deployment Mode (On-premises and Cloud), End User (Education, Governments, Consumers, and Enterprises) and Region - Global Forecast to 2026

Report Code: TC 8034 Jan, 2022, by marketsandmarkets.com

[202 Pages Report] The global Game-based Learning Market size is projected to reach USD 29.7 billion by 2026, at a CAGR of 21.9% during the forecast period. Game-based learning is an innovative approach that uses computer games that offer educational value using different kinds of software applications to succeed teaching enhancement, assessment, and evaluation of learners.

Game-Based Learning Market

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COVID-19 Impact

The COVID-19 has affected the global game-based learning market in different ways, such as directly impacting production and demand, disrupting supply chains and marketplaces, and having a financial impact on businesses and financial markets. Due to the COVID-19 pandemic, the adoption of AI, AR and VR technology has increased. Many companies have made new policies and regulations on remote working.

Game-based Learning Market Growth Dynamics

Drivers: Increase demand for getting feedbacks

Conformational feedback is a type of feedback that is frequently used in games and game-based learning to aid in learning. Conformational feedback is intended to indicate the degree to which a response, action, or activity is "right" or "wrong." Feedback immediately tells the learner whether she did the right thing, the wrong thing, or something in between, but it does not tell the learner how to correct the action. Explanatory feedback is corrective, but it also includes relevant information about why an answer is correct in addition to providing the correct answer. Explanatory feedback explains why the correct answers were chosen. This type of feedback provides a rich explanation to the learner in the hope that the explanation provided at the precise time of incorrectly acting or attempting to recall information allows for effective knowledge encoding. Feedback always motivates student to improve themselves.

Restraints: Need high security for phishing attacks in game-based learning

Cybercrime is becoming a widespread issue that poses an increased risk as the number of Internet-connected devices, such as smartphones, grows. Smartphones are increasingly being used for a variety of purposes, including Internet browsing, gaming, social networking, online banking, and email. Over the last three years, smartphone email app usage has increased by 180%. (as per Heinze et al. 2016). Furthermore, over 2.3 billion banking users will use their mobile devices to manage their current accounts. A cyberattack simulation works on the same premise: the company can test its reaction times and defences without incurring any damage. Based on the results, it can then analyse and improve the areas where its policies and skills were lacking. Organizations are devoting significant resources to addressing this issue and ensuring that their networks and infrastructure are as secure as possible. Despite this, 90% of large organisations and 74% of small and medium-sized enterprises reported a security breach in 2015. When it comes to protecting network investments, phishing attacks remain one of the most serious threats. Worryingly, the rate of spearphishing campaigns targeting employees increased by 55% in 2015. As the attacks rates are very high enterprises need to make strong infrastructure to protech game-based learning apps.

Opportunities: Increased demand for student retention and comprehension

Game-based learning encourages students to learn by playing games that teach them about a concept or subject. These activities aid in the students' understanding and comprehension of the concept, as well as their retention of it. Learning games also lead to a deeper understanding of content, providing students with another opportunity to learn more about a subject and process the information more thoroughly. Playing educational games with friends can aid in the formation of strong bonds. A game that encourages collaborative learning allows students and teams to work together to achieve a common goal. This enables students to learn and practise important life skills such as teamwork and cooperation. The use of game-based learning tools and platforms can aid in the development of these skill sets. Thus, collaboration in game-based learning not only promotes social skills but also assists students in learning more effectively. Collaborative learning is commonplace in the workplace. When students play online games, they become members of a community in which they can apply and share their knowledge. They focus on how to achieve goals as a team rather than individually by cooperating.

Challenges: Complexity of elearning

Game-based learning is a tool, but using that term oversimplifies the concept. It's a tool with a purpose, but keep in mind that both the tool and the purpose are extremely complex. Misusing game-based learning in a training course not only wastes resources, but learners will lose patience with a game if they discover it has no real purpose or was haphazardly created. There are complexities in technology, vendor management, people management which creates problem for game-based learning. Games are multifaceted artefacts, and game development is a complex process that necessitates knowledge of design, psychology, and programming, to name a few. Game-based learning, like games, aims to create engaging experiences for users. According to Talon study on 2018, designing gamified elements is even more difficult than designing games because the game-based learning context is marked by operational requirements that limit games' unlimited design space. Not having a proper internet connection creates a technical problem for the students. So overall there are few complexities in game-based learning method.

Based on component, solution segment to be the larger contributor to the game-based learning market growth during the forecast period

Game-based learning solutions are a dynamic strategy that combines entertainment, engagement techniques, and loyalty boosting factors into a single package. It is more than just adding gaming elements to an app or a website; it is a dynamic marketing strategy with elements carefully designed to entice and engage a specific audience. Since then, various brands have adopted game-based learning marketing solutions that have resulted in massive traction and a strong brand following. It provides consumers with a value-added experience that engages, motivates, and rewards them appropriately. The user ends up spending more time with the brand than expected and begins to trust and rely on it. After completing a task or reaching a milestone, it engages emotions by providing an adrenaline rush and by releasing hormones that mimic natural happiness. Game-based learning solutions can help with not only customer acquisition but also retention, online traffic, and gradually encouraging brand loyalty among users. Most importantly, the game-based learning component must be extremely engaging and entertaining. When it comes to marketing game-based learning, competition is fierce. Users would rather invest their time and effort in something entertaining and worthwhile.

Based on game type, AR VR games segment is to be the 3rd largest dominator to the game-based learning market during the forecast period.

3D animation is an automated real-time deep learning technique. Companies such as Walmart, Agco, Bosch, and Boeing are currently using AR for corporate training. Only game-based learning or eLearning does not create engagement. AR is a feature that aids with the actual training. AR fits perfectly into scenario-based training, it talks to employees, interacts with clients, and understands the social surrounding. The Apple ARKit used by AR and VR developers has already yielded some amazing results. Apple’s ARKit 3 is an AR developer-friendly software to create amazing AR-based content with relative ease. KFC has designed an employee training program with VR simulator. Extended Reality enables the creation of a rich immersive environment that improves game play and game-based learning. It sparks engagement and interaction by superimposing a virtual setting within a real-life environment, resulting in a strong customer connection. Although these technologies have yet to make an impact on the e-learning industry, the continued growth of global AR and VR markets is a positive sign. Furthermore, increased investment in AR and VR indicate significant future growth potential in the e-learning industry. According to Goldman Sachs, USD 700 million will be invested in AR/VR applications in education by 2025.

Based on end user, the enterprises segment to grow at the highest growth rate during the forecast period

Enterprise game-based learning establishes performance goals for employees, which can be linked to corporate objectives. When someone sees their performance in the game, they know it is objective, which sends the message that it is thus "fair." This means that game-based learning increases organisational transparency and improves alignment with corporate goals. This alters the culture as well as the way performance is managed. Instead of a once-a-year review in which employees are presented with stale goals from the previous year, employees can see their goals in real time and know how they are performing, allowing them to self-correct. Game-based learning facilitates easy feedback. Employees in their twenties do not have the patience to wait for quarterly feedback. They want feedback right away, when it is relevant. Unlockable achievements, for example, provide employees with instant feedback whenever they do something positive. Badges, like assessments, can also be assigned to specific pieces of content. Receiving a shiny new badge right away keeps the employee motivated to learn.

Game-Based Learning Market  by Region

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North America to hold the highest market share during the forecast period

North America has been an extremely open and competitive market in terms of the adoption of the game-based learning solution across end users. It is the topmost region in adopting based learning solution. It has been extremely responsive toward adopting the latest technological advancements, such as integration technologies with AI, cloud, and mobile technologies within traditional-based learning solution. The major growth driver for this region is the rigorous government standards and regulations framed for various industries. Due to the COVID-19 impact, the US companies have invested hugely in eLearning technologies, game-based learning, gamification as schools, colleges, and universities have shut down. According to the report ‘COVID-19 Effects on the US Higher Education Campuses from Emergency Response to Planning for Future Student Mobility’ by the Institute of International Education, 96% of on-campus events were canceled, 91% of campus buildings and offices were closed, and 82% international student travel was canceled during this pandemic situation. In North America there is a huge market for e-learning, gamification, game-based learning, education technology and many more. North America's market is expected to expand significantly during the forecast period. The region's high adoption of advanced technology, as well as the presence of large players, are likely to provide ample growth opportunities for the market.

The game-based learning market is dominated by companies such as Kahoot (Norway) Frontier Developments (UK), Minecraft (Sweden), Spin Master (Canada), Bublar Group (Sweden), BreakAway games (US), Gamelearn (Spain), Recurrence (US), Schell Games (US), Stratbeans (India), Tangible Play (US), Simulearn (US), Playgen (UK), Raptivity (US), Banzai Labs (US), Cognitive Toybox (US), Fundamentor (India), Idnusgeeks (India), Kuato Studios (UK), Monkimun (US), Smart Lumies (US), G-Cube (India), Hornbill FX (India), Infinite Dreams (Poland), Layup (Sri Lanka), MLevel (US), Quodeck (India), Threatgen (US), Gametize (Singapore), Sweetrush (US), Kidoz, (US) and VR Education Holdings (Ireland).

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Scope of the Report

Report Metrics

Details

Forecast Size Value in 2026

$29.7 billion

Market Size Value in 2021

$11.0 billion

Growth Rate

21.9% CAGR

Market Opportunities

Increased demand for AR, VR, and AI for learning

Market size available for years

2020-2026

Base year considered

2020

Forecast period

2021-2026

Segments covered

Component, game type, deployment mode, end user and Region

Regions covered

North America, Europe, APAC, MEA and Latin America

Companies covered

Kahoot (Norway) Frontier Developments (UK), Minecraft (Sweden), Spin Master (Canada), Bublar Group (Sweden), BreakAway games (US), Gamelearn (Spain), Recurrence (US), Schell Games (US), Stratbeans (India), Tangible Play (US), Simulearn (US), Playgen (UK), Raptivity (US), Banzai Labs (US), Cognitive Toybox (US), Fundamentor (India), Idnusgeeks (India), Kuato Studios (UK), Monkimun (US), Smart Lumies (US), G-Cube (India), Hornbill FX (India), Infinite Dreams (Poland), Layup (Sri Lanka), MLevel (US), Quodeck (India), Threatgen (US), Gametize (Singapore), Sweetrush (US), Kidoz, (US) and VR Education Holdings (Ireland).

This research report categorizes the global game-based learning market to forecast revenue and analyze trends in each of the following submarkets:

Based on the Component:
  • Solution
  • Services
Based on the Game type:
  • AR VR games
  • AI-based games
  • Location-based games
  • Assessment and evaluation games
  • Training, knowledge and skill-based games
  • Language learning games
  • Others* (Role-based games and childhood learning games)
Based on Deployment mode:
  • cloud
  • on-premise
Based on End user:
  • Consumer
  • Education
  • Government
  • Enterprises
    • BFSI
    • Manufacturing
    • Healthcare and lifesciences
    • Consumer goods and retail
    • Others* (energy and utilities, media and entertainment, and transport and logistics)
Based on regions:
  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • Japan
    • ANZ
    • Rest of APAC
  • MEA
    • Kingdom of Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America

Recent Developments

  • In May 2021, Kahoot! acquired Clever, one of the most widely used digital learning platforms in the US. K-12 schools to make learning awesome worldwide. The partnership between two of the most popular platforms in education, with distinct and highly complementary offerings, will provide improved learning solutions and offerings to the US schools while accelerating the global expansion of Clever’s solutions.
  • In May 2021, Redstage becomes a value-added reseller for the Sayduck SaaS AR platform of Goodbye Kansas Group. The Sayduck Platform allows anyone to fully engage with products in 3D and AR, which offer a closer to real life shopping experience. With this partnership, the Sayduck Platform can be part of Redstage’s 3D/AR offering.
  • In September 2020, Kahoot! acquired Actimo. Actimo is an employee engagement platform. Organizations can connect and engage their work teams with Actimo. Actimo can boost Kahoot!’s learning offerings for corporate learners and those learning at home, in addition to introducing new functionality that enables millions of users to learn more effectively.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 20)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020
    1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 29)
    2.1 RESEARCH DATA
           FIGURE 6 GAME-BASED LEARNING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                               FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
                               TABLE 2 PRIMARY RESPONDENTS: ENTERPRISE PERFORMANCE MANAGEMENT MARKET
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
           FIGURE 8 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           FIGURE 9 GAME-BASED LEARNING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE OF GAME-BASED LEARNING FROM VENDORS
           FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE OF GAME-BASED LEARNING VENDORS
           FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY-SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION
           FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): CAGR PROJECTIONS FROM THE SUPPLY SIDE
           FIGURE 14 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND-SIDE): REVENUE GENERATED FROM GAME-BASED LEARNING SOLUTION AND SERVICES
    2.4 MARKET FORECAST
           TABLE 3 FACTOR ANALYSIS
    2.5 ASSUMPTIONS FOR THE STUDY
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 42)
    FIGURE 15 GAME-BASED LEARNING MARKET: GLOBAL SNAPSHOT, 2020–2026
    FIGURE 16 TOP-GROWING SEGMENTS IN THE MARKET
    FIGURE 17 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE BY 2026
    FIGURE 18 ASSESSMENT AND EVALUATION GAMES SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE BY 2026
    FIGURE 19 SOLUTION SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE BY 2026
    FIGURE 20 END USERS IN THE MARKET, 2020–2026 (USD MILLION)
    FIGURE 21 ENTERPRISES IN THE MARKET, 2020–2026 (USD MILLION)
    FIGURE 22 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE BY 2026

4 PREMIUM INSIGHTS (Page No. - 52)
    4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN THE GAME-BASED LEARNING MARKET
           FIGURE 23 NEED FOR INCREASED LEARNER ENGAGEMENT DRIVING THE MARKET GROWTH
    4.2 MARKET, BY COMPONENT (2021 VS. 2026)
           FIGURE 24 SOLUTION SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026
    4.3 MARKET, BY GAME TYPE (2021 VS. 2026)
           FIGURE 25 ASSESSMENT AND EVALUATION GAMES SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2026
    4.4 MARKET, BY DEPLOYMENT MODE (2021 VS. 2026)
           FIGURE 26 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026
    4.5 MARKET, BY END USER (2021 VS. 2026)
           FIGURE 27 ENTERPRISES SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2026
    4.6 MARKET, BY ENTERPRISE (2021 VS. 2026)
           FIGURE 28 HEALTHCARE AND LIFESCIENCES SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2026
    4.7 GAME-BASED LEARNING MARKET INVESTMENT SCENARIO
           FIGURE 29 EUROPE TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 56)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 30 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Ownership of young learners and user engagement in learning
                    5.2.1.2 Growing demand for training, presentation, and meetings among corporates and education institutes
                    5.2.1.3 Ease of learning, problem-solving, time-saving, and cost-effective
                    5.2.1.4 Demand for immediate feedback on performance
           5.2.2 RESTRAINTS
                    5.2.2.1 Need for high security and cybersecurity from game-based learning
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increased demand for AR, VR, and AI for learning
                    5.2.3.2 Building an emotional connection in learning and subject matter
           5.2.4 CHALLENGES
                    5.2.4.1 Game-based learning modules with existing LMS
                    5.2.4.2 Game design with learning objectives
                    5.2.4.3 Cultural barriers with parents and faculties
                    5.2.4.4 Availability of IT infrastructure in schools and colleges, problems in access internet, and lack of financial support
    5.3 CASE STUDY ANALYSIS
           5.3.1 USE CASE 1: AUTOMOBILE
           5.3.2 USE CASE 2: EDUCATION
           5.3.3 USE CASE 3: HEALTHCARE
    5.4 ECOSYSTEM
           FIGURE 31 GAME-BASED LEARNING MARKET: ECOSYSTEM
    5.5 SUPPLY CHAIN ANALYSIS
           FIGURE 32 MARKET: VALUE CHAIN ANALYSIS
           TABLE 4 MARKET: VALUE CHAIN
    5.6 PRICING ANALYSIS
           TABLE 5 PRICING ANALYSIS: MARKET
    5.7 PATENT ANALYSIS
           FIGURE 33 NUMBER OF PATENTS DOCUMENTS PUBLISHED
           FIGURE 34 TOP FIVE PATENT OWNERS (GLOBAL)
           TABLE 6 TOP TEN PATENT OWNERS
    5.8 TECHNOLOGICAL ANALYSIS
           5.8.1 CLOUD COMPUTING
           5.8.2 ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING
           5.8.3 AUGMENTED REALITY AND VIRTUAL REALITY
    5.9 PORTER’S FIVE FORCES ANALYSIS
           FIGURE 35 MARKET: PORTER’S FIVE FORCES ANALYSIS
           TABLE 7 GAME-BASED LEARNING MARKET: PORTER’S FIVE FORCES ANALYSIS
           5.9.1 THREAT OF NEW ENTRANTS
           5.9.2 THREAT OF SUBSTITUTES
           5.9.3 BARGAINING POWER OF SUPPLIERS
           5.9.4 BARGAINING POWER OF BUYERS
           5.9.5 INTENSITY OF COMPETITIVE RIVALRY
    5.10 COVID-19 DRIVEN MARKET DYNAMICS
           5.10.1 DRIVERS AND OPPORTUNITIES
           5.10.2 RESTRAINTS AND CHALLENGES
    5.11 REGULATIONS
           5.11.1 NORTH AMERICA
           5.11.2 EUROPE
           5.11.3 ASIA PACIFIC
           5.11.4 MIDDLE EAST AND SOUTH AFRICA
           5.11.5 LATIN AMERICA
    5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS
                    FIGURE 36 MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS

6 GAME-BASED LEARNING MARKET, BY COMPONENT (Page No. - 74)
    6.1 INTRODUCTION
           FIGURE 37 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           6.1.1 COMPONENTS: MARKET DRIVERS
           6.1.2 COMPONENTS: COVID-19 IMPACT
                    TABLE 8 MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                    TABLE 9 COMPONENTS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    6.2 SOLUTION
           TABLE 10 SOLUTION: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    6.3 SERVICES
           TABLE 11 SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

7 GAME-BASED LEARNING MARKET, BY GAME TYPE (Page No. - 79)
    7.1 INTRODUCTION
           FIGURE 38 AR VR GAMES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           7.1.1 GAME TYPES: MARKET DRIVERS
           7.1.2 GAME TYPES: COVID-19 IMPACT
                    TABLE 12 MARKET SIZE, BY GAME TYPE, 2020–2026 (USD MILLION)
    7.2 AR VR GAMES
    7.3 AI-BASED GAMES
    7.4 LOCATION-BASED GAMES
    7.5 ASSESSMENT AND EVALUATION GAMES
    7.6 TRAINING, KNOWLEDGE, AND SKILL-BASED GAMES
    7.7 LANGUAGE LEARNING GAMES
    7.8 OTHER GAME TYPES

8 GAME-BASED LEARNING MARKET, BY DEPLOYMENT MODE (Page No. - 83)
    8.1 INTRODUCTION
           FIGURE 39 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           8.1.1 DEPLOYMENT MODES: MARKET DRIVERS
           8.1.2 DEPLOYMENT MODES: COVID-19 IMPACT
                    TABLE 13 MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
    8.2 ON-PREMISES
           TABLE 14 ON-PREMISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.3 CLOUD
           TABLE 15 CLOUD: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

9 GAME-BASED LEARNING MARKET, BY END USER (Page No. - 87)
    9.1 INTRODUCTION
           FIGURE 40 EDUCATION SEGMENT TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD
           9.1.1 END USERS: MARKET DRIVERS
           9.1.2 END USERS: COVID-19 IMPACT
                    TABLE 16 MARKET SIZE, BY END USER, 2020–2026 (USD MILLION)
    9.2 CONSUMERS
           TABLE 17 CONSUMERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.3 EDUCATION
           TABLE 18 EDUCATION: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.4 GOVERNMENTS
           TABLE 19 GOVERNMENTS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.5 ENTERPRISES
           FIGURE 41 HEALTHCARE AND LIFE SCIENCES SEGMENT TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD
           TABLE 20 ENTERPRISES: GAME-BASED LEARNING MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           TABLE 21 MARKET SIZE, BY ENTERPRISE, 2020–2026 (USD MILLION)
    9.6 BANKING, FINANCIAL SERVICES, AND INSURANCE
           TABLE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.7 MANUFACTURING
           TABLE 23 MANUFACTURING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.8 HEALTHCARE AND LIFE SCIENCES
           TABLE 24 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.9 IT AND TELECOMMUNICATIONS
           TABLE 25 IT AND TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.10 CONSUMER GOODS AND RETAIL
           TABLE 26 CONSUMER GOODS AND RETAIL: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.11 OTHER ENTERPRISES
                    TABLE 27 OTHER ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

10 GAME-BASED LEARNING MARKET, BY REGION (Page No. - 98)
     10.1 INTRODUCTION
               FIGURE 42 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
               TABLE 28 MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.2 NORTH AMERICA
             10.2.1 NORTH AMERICA: MARKET DRIVERS
             10.2.2 NORTH AMERICA: COVID-19 IMPACT
                       FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 29 NORTH AMERICA: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 30 NORTH AMERICA: SOLUTION MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 31 NORTH AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 32 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 33 NORTH AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 34 NORTH AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 35 NORTH AMERICA: MARKET SIZE, BY END USER, 2020–2026 (USD MILLION)
                       TABLE 36 NORTH AMERICA: MARKET SIZE, BY ENTERPRISE, 2020–2026 (USD MILLION)
                       TABLE 37 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             10.2.3 UNITED STATES
                       TABLE 38 UNITED STATES: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 39 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.2.4 CANADA
                       TABLE 40 CANADA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 41 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
     10.3 EUROPE
             10.3.1 EUROPE: MARKET DRIVERS
             10.3.2 EUROPE: COVID-19 IMPACT
                       TABLE 42 EUROPE: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 43 EUROPE: SOLUTION MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 44 EUROPE: SERVICES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 45 EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 46 EUROPE: ON-PREMISES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 47 EUROPE: CLOUD MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 48 EUROPE: MARKET SIZE, BY END USER, 2020–2026 (USD MILLION)
                       TABLE 49 EUROPE: MARKET SIZE, BY ENTERPRISE, 2020–2026 (USD MILLION)
                       TABLE 50 EUROPE: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             10.3.3 UNITED KINGDOM
                       TABLE 51 UNITED KINGDOM: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 52 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.3.4 GERMANY
                       TABLE 53 GERMANY: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 54 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.3.5 FRANCE
                       TABLE 55 FRANCE: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 56 FRANCE: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.3.6 REST OF EUROPE
                       TABLE 57 REST OF EUROPE: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 58 REST OF EUROPE: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
     10.4 ASIA PACIFIC
               FIGURE 44 ASIA PACIFIC: MARKET SNAPSHOT
             10.4.1 ASIA PACIFIC: GAME-BASED LEARNING MARKET DRIVERS
             10.4.2 ASIA PACIFIC: COVID-19 IMPACT
                       TABLE 59 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 60 ASIA PACIFIC: SOLUTION MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 61 ASIA PACIFIC: SERVICES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 62 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 63 ASIA PACIFIC: ON-PREMISES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 64 ASIA PACIFIC: CLOUD MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 65 ASIA PACIFIC: MARKET SIZE, BY END USER, 2020–2026 (USD MILLION)
                       TABLE 66 ASIA PACIFIC: MARKET SIZE, BY ENTERPRISE, 2020–2026 (USD MILLION)
                       TABLE 67 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             10.4.3 CHINA
                       TABLE 68 CHINA: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 69 CHINA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.4.4 JAPAN
                       TABLE 70 JAPAN: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 71 JAPAN: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.4.5 AUSTRALIA AND NEW ZEALAND
                       TABLE 72 AUSTRALIA AND NEW ZEALAND: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 73 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.4.6 REST OF ASIA PACIFIC
                       TABLE 74 REST OF ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 75 REST OF ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
     10.5 MIDDLE EAST AND AFRICA
             10.5.1 MIDDLE EAST AND AFRICA: GAME-BASED LEARNING MARKET DRIVERS
             10.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
                       TABLE 76 MIDDLE EAST AND AFRICA MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 77 MIDDLE EAST AND AFRICA: SOLUTION MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 78 MIDDLE EAST AND AFRICA: SERVICES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 79 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 80 MIDDLE EAST AND AFRICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 81 MIDDLE EAST AND AFRICA: CLOUD MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 82 MIDDLE EAST AND AFRICA: MARKET SIZE, BY END USER, 2020–2026 (USD MILLION)
                       TABLE 83 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ENTERPRISE, 2020–2026 (USD MILLION)
                       TABLE 84 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             10.5.3 KINGDOM OF SAUDI ARABIA
                       TABLE 85 KINGDOM OF SAUDI ARABIA: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 86 KINGDOM OF SAUDI ARABIA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.5.4 UNITED ARAB EMIRATES
                       TABLE 87 UNITED ARAB EMIRATES: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 88 UNITED ARAB EMIRATES: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.5.5 SOUTH AFRICA
                       TABLE 89 SOUTH AFRICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 90 SOUTH AFRICA: GAME-BASED LEARNING MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.5.6 REST OF MIDDLE EAST AND AFRICA
                       TABLE 91 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 92 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
     10.6 LATIN AMERICA
             10.6.1 LATIN AMERICA: MARKET DRIVERS
             10.6.2 LATIN AMERICA: COVID-19 IMPACT
                       TABLE 93 LATIN AMERICA: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 94 LATIN AMERICA: SOLUTION MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 95 LATIN AMERICA: SERVICES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 96 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 97 LATIN AMERICA: ON-PREMISES MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 98 LATIN AMERICA: CLOUD MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
                       TABLE 99 LATIN AMERICA: MARKET SIZE, BY END USER, 2020–2026 (USD MILLION)
                       TABLE 100 LATIN AMERICA: MARKET SIZE, BY ENTERPRISE, 2020–2026 (USD MILLION)
                       TABLE 101 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             10.6.3 BRAZIL
                       TABLE 102 BRAZIL: GAME-BASED LEARNING MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 103 BRAZIL: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.6.4 MEXICO
                       TABLE 104 MEXICO: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 105 MEXICO: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
             10.6.5 REST OF LATIN AMERICA
                       TABLE 106 REST OF LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 107 REST OF LATIN AMERICA: GAME-BASED LEARNING MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)

11 COMPETITIVE LANDSCAPE (Page No. - 134)
     11.1 INTRODUCTION
               FIGURE 45 MARKET EVALUATION FRAMEWORK
     11.2 MARKET RANKING
               FIGURE 46 MARKET RANKING IN 2021
     11.3 HISTORICAL REVENUE ANALYSIS OF TOP VENDORS
               FIGURE 47 HISTORICAL REVENUE ANALYSIS
     11.4 COMPANY EVALUATION QUADRANT
               FIGURE 48 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
             11.4.1 STAR
             11.4.2 EMERGING LEADER
             11.4.3 PERVASIVE
             11.4.4 PARTICIPANT
                       TABLE 108 GLOBAL COMPANY FOOTPRINT
                       TABLE 109 COMPANY END USER FOOTPRINT
                       TABLE 110 COMPANY REGION FOOTPRINT
                       FIGURE 49 GAME-BASED LEARNING MARKET: COMPANY EVALUATION QUADRANT
     11.5 COMPETITIVE SCENARIO
             11.5.1 MARKET NEW PRODUCT LAUNCHES
                       TABLE 111 MARKET: NEW PRODUCT LAUNCHES, 2019–2021
             11.5.2 MARKET DEALS
                       TABLE 112 MARKET: DEALS, 2019–2021

12 COMPANY PROFILES (Page No. - 144)
     12.1 MAJOR PLAYERS
(Business Overview, Products & Solutions, Key Insights, Recent Developments, MnM View)*
             12.1.1 KAHOOT!
                       TABLE 113 KAHOOT!: BUSINESS OVERVIEW
                       FIGURE 50 KAHOOT!: COMPANY SNAPSHOT
                       TABLE 114 KAHOOT!: SOLUTIONS OFFERED
                       TABLE 115 KAHOOT!: GAME-BASED LEARNING MARKET: PRODUCT LAUNCH
                       TABLE 116 KAHOOT!: MARKET: DEALS
             12.1.2 FRONTIER DEVELOPMENTS
                       TABLE 117 FRONTIER DEVELOPMENTS: BUSINESS OVERVIEW
                       FIGURE 51 FRONTIER DEVELOPMENTS: COMPANY SNAPSHOT
                       TABLE 118 FRONTIER DEVELOPMENTS: SOLUTIONS OFFERED
             12.1.3 SPIN MASTER
                       TABLE 119 SPIN MASTER: BUSINESS OVERVIEW
                       FIGURE 52 SPIN MASTER: COMPANY SNAPSHOT
                       TABLE 120 SPIN MASTER: PRODUCTS OFFERED
                       TABLE 121 SPIN MASTER: MARKET: DEALS
             12.1.4 BUBLAR GROUP
                       TABLE 122 BUBLAR GROUP: BUSINESS OVERVIEW
                       FIGURE 53 BUBLAR GROUP: COMPANY SNAPSHOT
                       TABLE 123 BUBLAR GROUP: SERVICES OFFERED
                       TABLE 124 BUBLAR GROUP: GAME-BASED LEARNING MARKET: DEALS
             12.1.5 MINECRAFT
                       TABLE 125 MINECRAFT: BUSINESS OVERVIEW
                       TABLE 126 MINECRAFT: SERVICES OFFERED
             12.1.6 BREAKAWAY GAMES
                       TABLE 127 BREAKAWAY GAMES: BUSINESS OVERVIEW
                       TABLE 128 BREAKAWAY: SOLUTIONS OFFERED
             12.1.7 GAMELEARN
                       TABLE 129 GAMELEARN: BUSINESS OVERVIEW
                       TABLE 130 GAMELEARN: SOLUTIONS OFFERED
             12.1.8 RECURRENCE
                       TABLE 131 RECURRENCE: BUSINESS OVERVIEW
                       TABLE 132 RECURRENCE: SOLUTIONS OFFERED
             12.1.9 SCHELL GAMES
                       TABLE 133 SCHELL GAMES: BUSINESS OVERVIEW
                       TABLE 134 SCHELL GAMES: SERVICES OFFERED
             12.1.10 STRATBEANS
                       TABLE 135 STRATBEANS: BUSINESS OVERVIEW
                       TABLE 136 STRATBEANS: SERVICES OFFERED
                       TABLE 137 STRATBEANS: GAME-BASED LEARNING MARKET: SERVICE LAUNCH
             12.1.11 TANGIBLE PLAY
                       TABLE 138 TANGIBLE PLAY: BUSINESS OVERVIEW
                       TABLE 139 TANGIBLE PLAY: SERVICES OFFERED
             12.1.12 SIMULEARN
                       TABLE 140 SIMULEARN: BUSINESS OVERVIEW
                       TABLE 141 SIMULEARN: SOLUTIONS OFFERED
             12.1.13 PLAYGEN
                       TABLE 142 PLAYGEN: BUSINESS OVERVIEW
                       TABLE 143 PLAYGEN: SERVICES OFFERED
             12.1.14 RAPTIVITY
                       TABLE 144 RAPTIVITY: BUSINESS OVERVIEW
                       12.1.14.2 Services offered
                                   TABLE 145 RAPTIVITY: SERVICES OFFERED
                       12.1.14.3 Recent developments
                                   TABLE 146 RAPTIVITY: GAME-BASED LEARNING MARKET: PRODUCT LAUNCH
             12.1.15 KIDOZ
             12.1.16 VR EDUCATION HOLDINGS
             12.1.17 BANZAI LABS
             12.1.18 COGNITIVE TOYBOX
             12.1.19 FUNDAMENTOR
             12.1.20 INDUSGEEKS
             12.1.21 KUATO STUDIOS
             12.1.22 MONKIMUN
             12.1.23 SMART LUMIES
             12.1.24 G-CUBE
             12.1.25 HORNBILL FX
             12.1.26 INFINITE DREAMS
             12.1.27 LAYUP
             12.1.28 MLEVEL
             12.1.29 QUODECK
             12.1.30 THREATGEN
             12.1.31 GAMETIZE
             12.1.32 SWEETRUSH

*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.

13 ADJACENT/RELATED MARKET (Page No. - 184)
     13.1 INTRODUCTION
             13.1.1 RELATED MARKET
             13.1.2 LIMITATIONS
     13.2 EDTECH AND SMART CLASSROOM MARKET
               TABLE 147 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY EDUCATION SYSTEM, 2014–2018 (USD MILLION)
               TABLE 148 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY EDUCATION SYSTEM, 2019–2025 (USD MILLION)
               TABLE 149 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY TECHNOLOGY, 2014–2018 (USD MILLION)
               TABLE 150 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY TECHNOLOGY, 2019–2025 (USD MILLION)
               TABLE 151 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY END USER, 2014–2018 (USD MILLION)
               TABLE 152 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY END USER, 2019–2025 (USD MILLION)
               TABLE 153 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2018 (USD MILLION)
               TABLE 154 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
               TABLE 155 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY COUNTRY, 2014–2018 (USD MILLION)
               TABLE 156 NORTH AMERICA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
               TABLE 157 UNITED STATES: EDTECH AND SMART CLASSROOM MARKET SIZE, BY END USER, 2014–2018 (USD MILLION)
               TABLE 158 UNITED STATES: EDTECH AND SMART CLASSROOM MARKET SIZE, BY END USER, 2019–2025 (USD MILLION)
               TABLE 159 UNITED STATES: EDTECH AND SMART CLASSROOM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2018 (USD MILLION)
               TABLE 160 UNITED STATES: EDTECH AND SMART CLASSROOM MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
               TABLE 161 CANADA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY END USER, 2014–2018 (USD MILLION)
               TABLE 162 CANADA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY END USER, 2019–2025 (USD MILLION)
               TABLE 163 CANADA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY DEPLOYMENT TYPE, 2014–2018 (USD MILLION)
               TABLE 164 CANADA: EDTECH AND SMART CLASSROOM MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
     13.3 GAMIFICATION MARKET
               TABLE 165 GAMIFICATION MARKET SIZE, BY VERTICAL, 2018–2025 (USD MILLION)
               TABLE 166 EDUCATION: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 167 HEALTHCARE: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 168 BANKING, FINANCIAL SERVICES, AND INSURANCE: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 169 RETAIL: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 170 MANUFACTURING: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 171 MEDIA AND ENTERTAINMENT: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 172 TELECOM: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 173 IT AND ITES: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 174 HOSPITALITY: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
               TABLE 175 OTHERS: GAMIFICATION MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)

14 APPENDIX (Page No. - 195)
     14.1 DISCUSSION GUIDE
     14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.3 AVAILABLE CUSTOMIZATIONS
     14.4 RELATED REPORTS
     14.5 AUTHOR DETAILS

The study involved 4 major activities to estimate the current market size of game-based learning market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments.

Secondary Research

The market size of companies offering game-based learning was derived on the basis of the secondary data available through paid and unpaid sources, and by analyzing the product portfolios of major companies in the ecosystem and rating the companies based on their solution capabilities and business strategies. In the secondary research process, various sources were referred to, for identifying and collecting information for the study. Secondary sources included annual reports, press releases, and investor presentations of companies and product data sheets; white papers; journals; certified publications; and articles from recognized authors, government websites, directories, and databases. Secondary research was mainly used to obtain key information about the industry’s supply chain, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both market- and technology oriented perspectives; all of which were further validated by primary sources.

Primary Research

The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from game-based learning vendors, industry associations, and independent consultants; and key opinion leaders. Primary interviews were conducted to gather insights, such as market statistics, latest trends disrupting the market, new use cases implemented, data of revenue collected from products and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technology and region. Demand-side stakeholders, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Security Officers (CSOs), the installation teams of end-users using game-based learning, and digital initiatives project teams, were interviewed to understand the buyer’s perspective on suppliers, products, service providers and their current use of game-based learning solution, which would affect the overall game-based learning market.

The following figure depicts the breakup of the primary profiles:

Game-Based Learning Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Game-Based Learning Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the game-based learning market and various other dependent subsegments. The research methodology used to estimate the market size included the following:

  • Key players in the market were identified through secondary research, and their revenue contributions in respective countries were determined through primary and secondary research.
  • This entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights from industry leaders, such as Chief Executive Officers (CEOs), VPs, directors, and marketing executives.
  • All percentage splits and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakup procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from both, the demand and supply sides, in the game-based learning market.

Report Objectives

  • To describe and forecast the global game-based learning market based on component, game type, deployment mode, end user and region
  • To forecast the market size of regional segments: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To strategically analyze the market’s subsegments with respect to individual growth trends, prospects, and contributions to the total market
  • To provide detailed information related to major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for major players
  • To comprehensively analyze the core competencies of key players
  • To track and analyze COVID-19 impact and competitive developments, such as mergers and acquisitions, new product developments, and partnerships and collaborations, in the market.

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs and on best effort basis for profiling of additional market players.

Report Code
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Jan, 2022
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