Green Preservatives Market by Type (Natural preservative, Organic Acid, Essential Oil), End-use Industry (Food & beverage, Personal Care & Cosmetic, Industrial Cleaning, Household Cleaning, Pharmaceutical), and Region - Global Forecast to 2028
In terms of value, green preservatives market size is projected to increase from USD 1.1 billion in 2023 to USD 1.5 billion by 2028, at a CAGR of 7.1%. Green preservatives, also known as natural or eco-friendly preservatives, comprise substances sourced from plants, minerals, essential oils, and other natural elements. They act as alternatives to conventional synthetic preservatives that might be hazardous to the environment or human health. These alternatives are increasingly popular due to their perceived safety, eco-consciousness, and alignment with consumer preferences for natural, sustainable products. With properties like antimicrobial and antioxidant effects, green preservatives aid in product preservation while complying with regulations and meeting consumer demands for safer, naturally derived ingredients in various industries like food & beverage, personal care & cosmetic, cleaning industry, pharmaceutical, and others.
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Market Dynamics
Driver: Growing popularity of organic and clean label products
The surge in demand for organic and clean label products is a key driver for the green preservatives market. Consumers seeking healthier, environmentally friendly options prefer products with minimal additives. Green preservatives, sourced naturally from plants and essential oils, align perfectly with these preferences. They offer a safer, eco-friendly alternative to synthetic preservatives, fitting well within organic and clean label product formulations. Manufacturers are increasingly utilizing green preservatives to meet consumer needs for safer, more natural ingredients, propelling their adoption growing industries like food & beverage, personal care & cosmetic, pharmaceuticals, and personal care products.
Restraints: Limited availability of green preservatives
The green preservatives market faces significant restraint due to the limited availability of these alternative preservative options. This constraint arises from challenges in sourcing and producing a wide array of green preservatives at a scale that meets industry demands. Natural preservatives, organic acids, and essential oils, among other alternatives, often encounter supply limitations stemming from factors like seasonal variations, cultivation constraints, and extraction processes. This scarcity poses a hurdle for manufacturers seeking to fully transition from synthetic preservatives to greener alternatives, impacting the market's growth potential and the seamless adoption of sustainable preservation solutions in various industries.
Opportunities: Expansion into new application
The green preservatives market exhibits a significant opportunity for growth by expanding into new applications across various industries. As consumer demand surges for natural and healthier alternatives, there's an open avenue to explore and introduce green preservatives beyond traditional uses in food & beverages. Opportunities abound in personal care & cosmetic, cleaning industry, pharmaceutical, and animal feed industries, where the adoption of natural preservation methods aligns with the evolving preferences for clean label products. This expansion diversifies market reach, offering innovative solutions that cater to multiple sectors, fostering a broader market landscape and stimulating the integration of green preservatives into diverse product lines.
Challenges: Competition from synthetic preservatives
One of the primary challenges confronting the green preservatives market is the intense competition posed by synthetic preservatives. Despite the rising demand for natural alternatives, synthetic preservatives maintain a stronghold due to their widespread availability, cost-effectiveness, and established track record in preservation efficacy. The established market presence and consumer familiarity with synthetic options create hurdles for green preservatives in gaining substantial market share. To address this hurdle, it is crucial to showcase the efficacy, safety, and economic feasibility of green preservatives, urging consumers and industries to transition from synthetic alternatives to sustainable and natural preservation methods.
Green Preservatives Market Ecosystem
Prominent companies in this market include well-established green preservatives manufacturers. These businesses have been in business for a while and have an extensive range of products, pioneering technologies, and strong international sales and marketing networks. Top companies in this market include Kerry Group (Ireland), Kemin Industries, Inc. (US), Corbion N.V. (Netherlands), LANXESS SE (Germany), BASF SE (Germany), International Flavors & Fragrances Inc. (US), Dow Inc. (US), DSM-Firmenich AG (Netherlands), Symrise AG (Germany), and Givaudan SA (Switzerland).
“Based on type, natural preservative is estimated to be the largest type for green preservatives market in 2022, in terms of value.”
The natural preservative is estimated to be the largest type for green preservatives market due to several factors. The market dominance of natural preservatives in the green preservatives category has also been greatly influenced by their proven safety and effectiveness in preserving product quality while satisfying regulatory requirements. Natural preservatives cater to a wide range of end-use industries such as food & beverage, personal care & cosmetic, cleaning industry, pharmaceutical, and others. Concerns about the environment and ethical considerations further boost its popularity, as it aligns with sustainable and eco-friendly choice.
“Based on end-use industry, food & beverage segment is estimated to be the largest market for green preservatives market, in terms of value, in 2022.”
The food and beverage industry emerged as the primary and most significant market for green preservatives. The perceived increase in customer preference for natural and organic products, especially in the food and beverage industry, corresponds with people's growing awareness of their health. Growing concerns about the possible health risks associated with artificial preservatives have led food and beverage firms to aggressively seek out substitutes. The use of preservatives in food and beverage products is often influenced by the constantly changing regulatory environment and changing standards within the sector.
“North America is estimated to be the largest region in green preservatives market in 2022, in terms of value.”
The North America region has leading status in the green preservatives market as demand is significantly increasing because of the growing preference among North American consumers for natural and organic products, which are seen as safer and healthier options than conventionally preserved foods. This is a move away from artificial preservatives, which are thought to have potential negative effects. The growing demand for natural, or "green," preservatives is mostly due to growing knowledge of the harmful impact that synthetic preservatives have on human health. Moreover, the strategic activities and robust presence of major industry participants like Kerry Group, Dow Inc., and BASF SE all of which have their headquarters in the region which support the North American market's leadership in the green preservatives space. These businesses place a high priority on making significant expenditures in R&D with the goal of creating cutting-edge, novel solutions for green preservatives.
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Key Market Players
The key players profiled in the report include Kerry Group (Ireland), Kemin Industries, Inc. (US), Corbion N.V. (Netherlands), LANXESS SE (Germany), and BASF SE (Germany) among others, are the key manufacturers that holds major market share in the last few years. A major focus was given to collaborations, partnerships, and new product development due to the changing requirements of users across the world.
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Report Metric |
Details |
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Years considered for the study |
2017–2028 |
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Base year considered |
2022 |
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Forecast period |
2023–2028 |
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Units considered |
Value (USD Million) and Volume (Kiloton) |
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Segments covered |
Type, End-use Industry, and Region |
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Regions covered |
Asia Pacific, North America, Europe, Middle East & Africa, and South America |
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Companies profiled |
Kerry Group (Ireland), Kemin Industries, Inc. (US), Corbion N.V. (Netherlands), LANXESS SE (Germany), BASF SE (Germany), International Flavors & Fragrances Inc. (US), Dow Inc. (US), DSM-Firmenich AG (Netherlands), Symrise AG (Germany), and Givaudan SA (Switzerland) |
This report categorizes the global green preservatives market based on type, end-use industry, and region.
Based on type, the green preservatives market has been segmented as follows:
- Natural Preservative
- Organic Acid
- Essential Oil
- Others
- Nanoparticles
- Bacteriophages
Based on end-use industry, the green preservatives market has been segmented as follows:
- Food & beverage
- Personal Care & Cosmetic
- Cleaning Industry
- Industrial Cleaning
- Household Cleaning
- Pharmaceutical
- Others
- Agriculture
- Horticulture
- Water Treatment
- Textiles
Based on region, the green preservatives market has been segmented as follows:
- Asia Pacific
- North America
- Europe
- Middle East & Arica
- South America
Recent Developments
- In 2022, Kuraray Co., Ltd., and Nissha Co., Ltd. collaborated to create Material Insert Technology utilizing green preservatives known as CLARINO, and subsequently introduced this product for sale with a focus on the mobility and consumer electronics sectors.
- In 2023, San Fang Chemical Industry Co., Ltd. has announced intentions to invest around USD 100 million, which is equivalent to USD 95 billion, in constructing a new green preservatives plant in Vietnam. The facility is scheduled to be finished by 2024, and it will have an annual production capacity of 2 million sq. meters. This will help the company to expand its production capacity.
Frequently Asked Questions (FAQ):
What are the major developments impacting the market?
The Growing demand for clean label products is expected to shift market demand.
Who are major players in green preservatives market?
Kerry Group (Ireland), Kemin Industries, Inc. (US), Corbion N.V. (Netherlands), LANXESS SE (Germany), and BASF SE (Germany)
What is the major end-use industry of green preservatives?
Food & beverage is the major end-use industry for green preservatives market during the forecast period.
What are the major factors restraining market growth during the forecast period?
Limited availability of green preservatives.
What are the various strategies key players are focusing within green preservatives market?
Key players are majorly focused on new product launch and partnering with local or regional players within the market, to attract larger market share globally. .
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The study involved four major activities in estimating the market size for green preservatives market. Intensive secondary research was done to gather information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Post that, the market breakdown and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary Research
Secondary sources used in this study included annual reports, press releases, and investor presentations of companies; white papers; certified publications; articles from recognized authors; and gold standard & silver standard websites such as Factiva, ICIS, Bloomberg, and others. The findings of this study were verified through primary research by conducting extensive interviews with key officials such as CEOs, VPs, directors, and other executives. The breakdown of profiles of the primary interviewees is illustrated in the figure below:
Primary Research
The green preservatives market comprises several stakeholders, such as raw material suppliers, end-product manufacturers, and regulatory organizations in the supply chain. The demand side of this market is characterized from key opinion leaders in various applications for the green preservatives market. The supply side is characterized by advancements in technology and diverse application industries. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Breakdown of Primary Participants
Note: Tier 1, Tier 2, and Tier 3 companies are classified based on their market revenue in 2022 available in the public domain, product portfolios, and geographical presence.
Other designations include consultants and sales, marketing, and procurement managers.
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COMPANY NAME |
DESIGNATION |
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Kerry Group |
Global Strategy & Innovation Manager |
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Kemin Industries, Inc. |
Technical Sales Manager |
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Corbion N.V. |
Senior Supervisor |
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LANXESS SE |
Production Supervisor |
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BASF SE |
Production Manager |
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the green preservatives market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
The key players in the industry have been identified through extensive secondary research.
The supply chain of the industry has been determined through primary and secondary research.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
Green Preservatives Market: Bottom-Up Approach
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Green Preservatives Market: Top-Down Approach
Data Triangulation
After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into respective segments and subsegments. To realize the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from both the demand and supply sides in the green preservatives industry.
Market Definition
Green preservatives, synonymous with natural or eco-friendly preservatives, encompass elements derived from natural origins like plants, minerals, and essential oils. These compounds find application across diverse sectors such as food & beverage, personal care & cosmetic, cleaning industry, pharmaceutical, and others. Their function involves prolonging product shelf life, curbing microbial growth, and ensuring quality standards, all without resorting to synthetic or chemical additives.
Their fundamental role lies in serving as alternatives to conventional synthetic preservatives, mitigating potential health or environmental risks. Their appeal stems from perceived safety, eco-consciousness, and resonance with consumer inclinations for sustainable, natural products. Often endowed with antimicrobial and antioxidant attributes, they facilitate product preservation while adhering to regulatory guidelines and meeting consumer preferences for safer, naturally sourced components.
Key Stakeholders
- Green preservatives manufacturers
- Raw material manufacturers
- Government planning commissions and research organizations
- Industry associations
- End-use industries
- R&D institutions
Report Objectives
- To analyze and forecast the size of the green preservatives market in terms of value and volume
- To provide detailed information regarding key factors, such as drivers, restraints, challenges, and opportunities influencing the growth of the market
- To define, describe, and segment the green preservatives market based on type, and end-use industry
- To forecast the size of the market segments for regions such as Asia Pacific, North America, Europe, South America, and the Middle East & Africa
- To strategically analyze the segmented markets with respect to individual growth trends, prospects, and contribution to the overall market
- To identify and analyze opportunities for stakeholders in the market
- To strategically profile key players and comprehensively analyze their core competencies
Available Customizations
Along with the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Regional Analysis
- Further breakdown of a region with respect to a particular country or additional end-use industry or type
Company Information
- Detailed analysis and profiles of additional market players (up to five)
Growth opportunities and latent adjacency in Green Preservatives Market