Meal Replacement Market by Product Type (Ready-to-Drink, Bars, Powder), Distribution Channel (Offline and Online), and Region (North America, Europe, Asia Pacific, South America, and RoW) - Global Forecast to 2026
The global meal replacement market is projected to reach USD 15.4 billion by 2026, growing at a CAGR of 5.4% between 2021 and 2026. Chronic diseases continue to loom over global public health as a persistent threat. According to the UN, by 2030, chronic diseases will account for 70% of all deaths worldwide and 56% of the global disease burden. However, there is hope. Making small yet impactful lifestyle changes such as maintaining a healthy weight, regular exercise, and a balanced diet can reduce the risk of developing chronic diseases by up to 80%. As a result, individuals and groups are embracing new behavior changes, such as incorporating meal replacements into their diets to meet their nutritional needs.
Meal replacements are becoming increasingly popular as they provide a complete range of balanced and sufficient nutrients, helping consumers prioritize their health and adopt more health-promoting diets. As a result, the market for meal replacements is expected to expand as more people prioritize their health and wellbeing.
To know about the assumptions considered for the study, Request for Free Sample Report
Must-to-Know Industry Dynamics of Meal Replacement Market
Increasing prevalence of obesity and diabetes, coupled with the increasing population of health-conscious consumers
The National Health and Nutrition Examination Survey (NHANES) reports that 42.4% of adults are obese, 30.7% are overweight, and 9.2% have severe obesity. Diabetes is a leading cause of kidney failure, heart attacks, strokes, and other serious health problems. Age-specific diabetes mortality rates increased by 3% between 2000 and 2019. Compared to high-income countries, the prevalence of diabetes has been growing more swiftly in low- and middle-income nations.
According to a Mintel.com survey published in 2020, consumers are becoming more willing to consume healthy snacks, and when looking for healthier options, they prioritize products with minimal sugar and fat content. Additionally, two out of every five people are now replacing traditional high-salt and high-sugar snacks with bars made of functional foods like oats, resins, nuts, and alike, thus driving the growth of the meal replacement market.
High costs of meal replacement products
A nutritious meal replacement is more expensive than a conventional meal as additional manufacturing processes are required to increase the product's nutritional value. It may deter the growth of the meal replacement market. The high expense of meal replacement is linked to the increased cost of research, development, and personalization.
The emergence of plant-based and vegan meal replacement products
Meal replacements made from vegan ingredients are stocked with plant protein, fiber, good fats, and vital vitamins and minerals. A new breed of fluid meals called vegan meal replacements can perfectly substitute regular food. Some meal replacements come in single-serving bottles that are ready-to-eat (drink), making them a fantastic alternative for food on-the-go, while others are available as a powder that can be combined with milk or water to produce a shake. They are delicious and nutrient-dense. Specifically designed for patients and athletes, the US-based Vejii Holdings launched a plant-based meal replacement called Heal in 2021 that includes plant-based protein, powdered fruits and vegetables, anti-inflammatory superfood extracts, probiotics, and prebiotics.
Misinterpretation of protein shakes for meal replacement shakes
Consumers are often perplexed by the concepts of protein shakes, and meal replacement shakes and considers them synonymous. It acts as a challenge in the growth of the meal replacement market. Protein shakes are beverages that have protein as the primary ingredient. It could be whey protein, plant-based protein made from hemp, peas, rice, soy, or a combination of grains, or it could be both. They often contain fewer other macronutrients and lower fat and carbohydrate levels.
Protein shakes are designed to fulfill only the body's protein requirements and are usually consumed after an intense workout. Contrarily, a meal replacement shake is a beverage that includes vitamins, minerals, carbohydrates, fats, and protein. They can be used to substitute a whole meal for breakfast, lunch, or dinner and have the potential to meet all the nutritional requirements. They also aid in weight loss, wound healing, and recovery from illnesses.
North America: Meal Replacement Market Market Snapshot
To know about the assumptions considered for the study, download the pdf brochure
North American Dominance in Meal Replacements
North America accounted for the largest market share of 29.5% in 2020 and is expected to grow at a CAGR of 4.6% during the forecast period. CDC suggests that chronic diseases, such as diabetes, cancer, heart disease, and stroke, affect six out of ten Americans. Chronic illnesses are the main contributors to health care costs as well as the major causes of death and disability in the United States.
Dietary Guidelines for Americans (Dietary Guidelines), provided by the US health department, offer recommendations to satisfy nutrient requirements, advance health and fend off diseases The Dietary Guidelines are updated and published every five years by the US Departments of Health and Human Services (HHS) and Agriculture (USDA). The presence of health policies focusing on healthy eating and improved lifestyle choices, together with the willingness of consumers to spend on meal replacement products, contribute to the larger share of the US.
List of Leading Companies
- Abbott Laboratories (US)
- Herbalife Nutrition (US)
- Amway (US)
- Glanbia Plc (Ireland)
- Atkins (US)
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
Request Sample Scope of the Report
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
|
Report Metric |
Details |
|
Market size value in 2021 |
USD 11.8 billion |
|
Revenue forecast in 2026 |
USD 15.4 billion |
|
Growth Rate |
CAGR of 5.8% from 2021 to 2026 |
|
Base year for estimation |
2020 |
|
Historical data |
2019-2026 |
|
Forecast period |
2021-2026 |
|
Quantitative units |
Value (USD) and Volume (KT) |
|
Segments covered |
Product type, distribution channel, and region |
|
Regional scope |
North America, Europe, Asia Pacific, South America, RoW |
|
Dominant Geography |
North America |
|
Key companies profiled |
|
Categories at a glance
This research report categorizes meal replacement market based on product type, distribution channel, and region.
Product Segmentation
- Powder
- Ready-to-drink
- Bars
- Other product types (cookies, soups, and smoothies)
Distribution Channel
- Offline
- Hypermarkets & supermarkets
- Convenience stores
- Specialty stores
- Other offline distribution channels (department stores, local shops, discount stores, among others
- Online
Region Segmentation:
- North America
- Europe
- Asia Pacific
- South America
-
Rest of the World (RoW)
- Middle East
- Africa
Exactly how this report will help your business
- Determining and projecting the size of the meal replacement market, with respect to its product type, distribution channel, and regional markets, from 2021 to 2026
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- Analyzing the micro-markets, with respect to individual growth trends, prospects, and their contribution to the total market
Key Questions Answered:
Which region is projected to account for the largest share of the meal replacement market?
North America accounted for the largest share of about 29.5% of the overall meal replacement market in 2020 and is projected to reach USD 4.3 billion by 2026.
What is the current size of the global meal replacement market?
The meal replacement market is valued at USD 11.8 billion and is projected to reach USD 15.4 Billion by 2026, growing at a CAGR of 5.4% from 2021-2026.
Which are the key players in the market, and how intense is the competition?
The key players in this market include Abbott Laboratories (US), Herbalife Nutrition (US), Amway (US), Glanbia Plc (Ireland), and Atkins (US). The global meal replacement market is consolidated, with the major players occupying the majority of the market share. .
What is a meal replacement?
A meal replacement is a type of food or beverage that is intended to replace a traditional meal. It typically contains a balanced combination of nutrients such as protein, carbohydrates, and fat, and may also include vitamins and minerals. Meal replacements are often used for weight loss or weight management, as a convenient alternative to cooking a meal, or as a quick source of nutrition for individuals who may have difficulty consuming solid food.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 9)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
FIGURE 1 MARKET SEGMENTATION
1.3.1 INCLUSIONS AND EXCLUSIONS
1.4 PERIODIZATION CONSIDERED
1.5 ASSUMPTIONS FOR THE STUDY
1.6 LIMITATIONS AND RISK ASSESSMENT OF THE STUDY
2 EXECUTIVE SUMMARY (Page No. - 13)
TABLE 1 MEAL REPLACEMENT MARKET SNAPSHOT, 2021 VS. 2026
FIGURE 2 MARKET SIZE, BY PRODUCT TYPE, 2021 VS. 2026 (USD MILLION)
FIGURE 3 MARKET SIZE, BY DISTRIBUTION CHANNEL, 2021 VS. 2026 (USD MILLION)
FIGURE 4 MARKET SHARE AND GROWTH RATE (VALUE), BY REGION, 2021
3 MARKET OVERVIEW (Page No. - 17)
3.1 INTRODUCTION
3.2 MARKET DYNAMICS
FIGURE 5 MARKET DYNAMICS: MEAL REPLACEMENT MARKET
3.2.1 DRIVERS
3.2.1.1 Increasing prevalence of obesity and diabetes coupled with the increasing population of health-conscious consumers
3.2.1.2 Changing consumer lifestyles and availability of convenient & nutritious meals in the form of meal replacement
3.2.2 RESTRAINTS
3.2.2.1 High costs of meal replacement products
3.2.2.2 Presence of unwanted ingredients such as sugar and artificial flavors for taste enhancement
3.2.3 OPPORTUNITIES
3.2.3.1 Emergence of plant-based and vegan meal replacement products
3.2.3.2 Growth of the meal replacement market from emerging economies
3.2.4 CHALLENGES
3.2.4.1 Misinterpretation of protein shakes for meal replacement shakes
3.2.4.2 Regulatory Implications
TABLE 2 REGULATORY REQUIREMENTS FOR MEAL REPLACEMENT
4 MEAL REPLACEMENT MARKET, BY PRODUCT TYPE (Page No. - 22)
FIGURE 6 MEAL REPLACEMENT MARKET SIZE, BY PRODUCT TYPE, 2021 VS. 2026 (USD MILLION)
TABLE 3 MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
TABLE 4 MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (KT)
4.1 POWDER
TABLE 5 POWDER: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
4.2 READY-TO-DRINK
TABLE 6 READY-TO-DRINK: MARKET, BY REGION, 2019–2026 (USD MILLION)
4.3 BARS
TABLE 7 BARS: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
4.4 OTHER PRODUCT TYPES
TABLE 8 OTHER PRODUCT TYPES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
5 MEAL REPLACEMENT MARKET, BY DISTRIBUTION CHANNEL (Page No. - 26)
FIGURE 7 MEAL REPLACEMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2021 VS. 2026 (USD MILLION)
TABLE 9 MARKET SIZE, BY DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
TABLE 10 MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
5.1 OFFLINE
TABLE 11 OFFLINE: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
5.1.1 HYPERMARKETS & SUPERMARKETS
TABLE 12 HYPERMARKETS & SUPERMARKETS: MEAL REPLACEMENT MARKET SIZE FOR MEAL REPLACEMENT, BY REGION, 2019–2026 (USD MILLION)
5.1.2 CONVENIENCE STORES
TABLE 13 CONVENIENCE STORES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
5.1.3 SPECIALTY STORES
TABLE 14 SPECIALTY STORES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
5.1.4 OTHER OFFLINE STORES
TABLE 15 OTHER OFFLINE STORES: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
5.2 ONLINE
TABLE 16 ONLINE: MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
6 MEAL REPLACEMENT MARKET, BY REGION (Page No. - 31)
6.1 INTRODUCTION
FIGURE 8 REGIONAL SNAPSHOT: NEW HOTSPOTS TO EMERGE IN ASIA PACIFIC, 2021–2026
TABLE 17 MEAL REPLACEMENT MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
TABLE 18 MARKET SIZE, BY REGION, 2019–2026 (KT)
6.2 NORTH AMERICA
TABLE 19 FACTS ABOUT NUTRITION-RELATED HEALTH CONDITIONS IN THE US
TABLE 20 NORTH AMERICA: MEAL REPLACEMENT MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
TABLE 21 NORTH AMERICA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
TABLE 22 NORTH AMERICA: MARKET SIZE, BY DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
TABLE 23 NORTH AMERICA: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
6.2.1 US
TABLE 24 US: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.2.2 CANADA
TABLE 25 CANADA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.2.3 MEXICO
TABLE 26 MEXICO: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.3 EUROPE
TABLE 27 EUROPE: MEAL REPLACEMENT MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
TABLE 28 EUROPE: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
TABLE 29 EUROPE: MARKET SIZE, BY DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
TABLE 30 EUROPE: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
6.3.1 UK
TABLE 31 UK: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.3.2 GERMANY
TABLE 32 GERMANY: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.3.3 ITALY
TABLE 33 ITALY: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.3.4 SPAIN
TABLE 34 SPAIN: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.3.5 FRANCE
TABLE 35 FRANCE: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.3.6 REST OF EUROPE
TABLE 36 REST OF EUROPE: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.4 ASIA PACIFIC
TABLE 37 PREVALENCE AND TOTAL NO. OF ADULT DIABETIC PATIENTS IN ASIA PACIFIC, 2020
TABLE 38 ASIA PACIFIC: MEAL REPLACEMENT MARKET SIZE, BY COUNTRY, 2019–2026 (USD MILLION)
TABLE 39 ASIA PACIFIC: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
TABLE 40 ASIA PACIFIC: MARKET SIZE, BY DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
TABLE 41 ASIA PACIFIC: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
6.4.1 CHINA
TABLE 42 CHINA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.4.2 INDIA
TABLE 43 INDIA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.4.3 JAPAN
TABLE 44 JAPAN: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.4.4 REST OF ASIA PACIFIC
TABLE 45 REST OF ASIA PACIFIC: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.5 SOUTH AMERICA
TABLE 46 SOUTH AMERICA: MEAL REPLACEMENT MARKET SIZE FOR MEAL REPLACEMENT, BY COUNTRY, 2019–2026 (USD MILLION)
TABLE 47 SOUTH AMERICA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
TABLE 48 SOUTH AMERICA: MARKET SIZE, BY DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
TABLE 49 SOUTH AMERICA: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
6.5.1 BRAZIL
TABLE 50 BRAZIL: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.5.2 ARGENTINA
TABLE 51 ARGENTINA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.5.3 REST OF SOUTH AMERICA
TABLE 52 REST OF SOUTH AMERICA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.6 REST OF THE WORLD
TABLE 53 PREVALENCE AND TOTAL NO. OF ADULT DIABETIC PATIENTS IN THE MIDDLE EAST & AFRICA, 2020
TABLE 54 REST OF THE WORLD: MEAL REPLACEMENT MARKET SIZE, BY REGION, 2019–2026 (USD MILLION)
TABLE 55 REST OF THE WORLD: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
TABLE 56 REST OF THE WORLD: MARKET SIZE, BY DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
TABLE 57 REST OF THE WORLD: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 2019–2026 (USD MILLION)
6.6.1 MIDDLE EAST
TABLE 58 MIDDLE EAST: MEAL REPLACEMENT MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
6.6.2 AFRICA
TABLE 59 AFRICA: MARKET SIZE, BY PRODUCT TYPE, 2019–2026 (USD MILLION)
7 COMPETITIVE LANDSCAPE (Page No. - 54)
7.1 OVERVIEW
7.2 COMPANY EVALUATION QUADRANT (KEY PLAYERS)
7.2.1 STARS
7.2.2 PERVASIVE PLAYERS
7.2.3 EMERGING LEADERS
7.2.4 PARTICIPANTS
FIGURE 9 MEAL REPLACEMENT MARKET, COMPANY EVALUATION QUADRANT, 2020
8 COMPANY PROFILES (Page No. - 56)
8.1 ABBOTT LABORATORIES
8.2 AMWAY
8.3 GLANBIA PLC
8.4 HERBALIFE NUTRITION
8.5 NESTLE
8.6 USANA HEALTH SCIENCES INC.
8.7 NU SKIN ENTERPRISES, INC.
8.8 ATKINS
8.9 KELLOGG CO.
8.10 HUEL
After arriving at the overall meal replacement market size from the estimation process described above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both top-down and bottom-up approaches. It was then verified through primary interviews. Hence, three approaches were adopted—top-down approach, bottom-up approach, and the one involving expert interviews. Only when the values arrived at from the three points matches, the data is assumed to be correct.
Report Objectives
- Determining and projecting the size of the meal replacement market, with respect to its product type, distribution channel, and regional markets, from 2021 to 2026
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- Analyzing the micro-markets, with respect to individual growth trends, prospects, and their contribution to the total market
Target Audience:
- Processed food & beverage manufacturers
- Government and research organizations
- Meal replacement product manufacturers
- Health food & beverage product manufacturers
- Meal replacement product distributors
- Marketing directors
- Key executives from various key companies and organizations in meal replacement market
Available Customizations:
Based on the given market data, MarketsandMarkets offers customizations in the reports according to client-specific requirements. The available customization options are as follows:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakdown of the Rest of Asia Pacific meal replacement market, by key country
- Further breakdown of the Rest of European meal replacement market, by key country
Company Information
- Detailed analyses and profiling of additional market players (up to five)
Growth opportunities and latent adjacency in Meal Replacement Market
What is the growth rate of the meal replacement market?
What are the key factors driving the global meal replacement market?
Which type of meal replacement is being considered in the study meal replacement products or meal replacement shakes? Which are the key factors driving the growth in the market?
Who are the key players in the meal replacement product market? Can you also provide their rankings and shares?