Meal Replacement Market by Product Type (Ready-to-Drink, Bars, Powder), Distribution Channel (Offline and Online), and Region (North America, Europe, Asia Pacific, South America, and RoW) - Forecasts - 2026
[61 Pages Report] The global meal replacement market size is projected to reach USD 15.5 billion by 2026, recording a CAGR of 5.4% during the forecast period in terms of value. The market for meal replacement has huge potential across developing regions such as Asia Pacific, South America, and Africa. The expansion of the operations of key industry participants across Asia Pacific has supported the regions growth in the market. Asia Pacific has a large population, with a rising number of millennials moving toward healthy eating, thereby proliferating the demand for meal replacement. Furthermore, the increasing trend of organic and plant-based meal replacement products, especially from North America and Europe, presents enormous growth opportunities to the market players.
The millennial population across the globe has increased and has greater concerns for the environment, and are more attracted to products that support sustainability. In addition to the environmental concerns, more people are moving toward plant-based meals for health reasons and against animal cruelty. The UK contributes to one-third of the total plant-based alternatives sold across Europe. To address the rising trend of veganism and a plant-based diet, manufacturers are investing in vegan and plant-based meal replacement products to cater to consumer demand. In addition to this, growth of the meal replacement market from emerging countries will also boost the consumption for these meal replacement products during the forecast period.
Market Dynamics
Drivers: Increasing prevalence of obesity and diabetes coupled with the increasing population of health-conscious consumers
The population of obese people is increasing globally and has tripled since 1975. Obesity being one of the largest health problems, has shifted from being the most common problem in developed countries to countries with all income levels. Owing to the rising cases of obesity, individuals are adopting meal replacement plans as an effective tool for weight loss. Obesity increases the risk of diabetes, cardiovascular mortality, dyslipidemia, and hypertension, among others. Meal replacement weight management solutions are suitable for the long-term as they help in losing more weight compared to other interventions.
Additionally, the increasing awareness regarding healthy lifestyles is projected to drive the global market. There is an increasing trend and adoption of a nutritious diet to replace regular meals with convenient and easy options such as meal replacements.
Restraints: High cost of meal replacement products
Science and technology help people identify food that will help them manage their weight and overall health. Meal replacements involve significantly high costs, which could act as a restraint for the growth of the market. Compared to the regular meal, the cost of a nutritious meal replacement is higher owing to the involvement of additional manufacturing processes to improve the nutritional value of the product. The high cost of meal replacement is attributed to the high cost of research and development and customization. With the increasing health concerns and changing lifestyles, consumers have shifted to meal replacement products to improve their overall health. Meal replacement products being less economic might restrict the market growth.
Opportunities: Growth of the meal replacement market from emerging economies
The emerging economies are witnessing a surge in spending for nutritious food, which is attributed to the growing awareness among consumers. The growth of meal replacement across emerging geographies is also owing to the rising obesity rates, an increase in sedentary lifestyle, aging population, and increased interest in health and nutrition. Furthermore, countries such as India, Australia, and Japan are witnessing a rise in the development of lifestyle diseases such as cardiovascular diseases, type 2 diabetes, and osteoporosis. Additionally, countries in the Asia Pacific region have registered high growth rates for overweight and obesity. Similarly, obesity has become one of the rising health concerns across South America. In 2021, Brazil had approximately 15,733.6 thousand people with diabetes, which is expected to reach 23,223.6 thousand by 2045. These geographies with a rising prevalence of chronic diseases are anticipated to create opportunities for the market players of meal replacement to expand their business across new markets.
Challenges: Misinterpretation of protein shakes for meal replacement shakes
Most people mistake protein shakes for meal replacement shakes. Protein shakes are designed for athletic performance and muscle gain. Whereas meal replacement shakes are designed for weight management, wound healing, and convalescence, among other applications. Protein shakes are meant for consumption before and after an intense workout, whereas meal replacement shakes are meant for replacing breakfast, or lunch, or dinner. Meal replacement shakes provide complete nutrition as of a meal, whereas protein shakes only fulfil the protein requirement of the person. The misunderstanding of protein shakes for meal replacement shakes is challenging for the market players. The unclear understanding of meal replacement shakes and protein shakes hampers the sales and impacts the growth of the market for meal replacement.
By product type, the powder segment is projected to account for the largest market share in the meal replacement market during the forecast period
The powder segment is estimated to dominate the market, by product type, in 2021. The convenience and ease of consumption of meal replacement powders drive the market growth. Meal replacement powders are consumed in the form of shakes with the addition of water or low-calorie milk. The rapid adoption of meal replacement powder as a part of weight management will generate a positive market outlook in the coming years.
By distribution channel, the offline segment is projected to dominate the market during the forecast period
By distribution channel, the offline segment is estimated to dominate the market in 2021 and is anticipated to maintain its dominance throughout the forecast period. The large share of the offline distribution channel is attributed to the high distribution of meal replacement products through hypermarkets and supermarkets.
By region, Asia Pacific is projected to grow at the highest CAGR during the forecast period
The consumption of meal replacement is increasing in the Asia Pacific region due to the increase in the demand from the health-conscious young population across countries such as China, Japan, Australia, and India. The rising consumption of on-the-go food products, changing dietary preferences, and increasing impact of western dietary patterns have led to the increased demand for meal replacement in most developing countries.
Key Market Players:
Key players in this market include Abbott Laboratories (US), Glanbia (Ireland), Amway (US), Herbalife Nutrition (US), Nestle (Switzerland), Atkins (US), Huel (UK), Kellogg Co. (US), Skin Enterprises Inc. (US) and USANA Health Sciences Inc. (US).
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Report Metric |
Details |
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Market size estimation |
20192026 |
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Base year considered |
2020 |
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Forecast period considered |
20212026 |
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Market Size value in 2021 |
USD 11.9 billion |
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Revenue Forecast in 2026 |
USD 15.5 billion |
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Growth rate |
CAGR of 5.4% from 20212026 |
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Units considered |
Value (USD) and Volume (KT) |
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Segments covered |
Product type, distribution channel, and region |
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Regions covered |
North America, Europe, Asia Pacific, South America, and RoW |
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Companies studied |
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This research report categorizes meal replacement market based on product type, distribution channel, and region.
By Product
- Powder
- Ready-to-drink
- Bars
- Other product types (cookies, soups, and smoothies)
By Distribution Channel
- Offline
- Hypermarkets & supermarkets
- Convenience stores
- Specialty stores
- Other offline distribution channels (department stores, local shops, discount stores, among others
- Online
By Region:
- North America
- Europe
- Asia Pacific
- South America
- Rest of the World (RoW)
- Middle East
- Africa
Frequently Asked Questions (FAQ):
Which are the major meal replacement products considered in this study and which segments are projected to have promising growth rate in future?
All the major meal replacement product such as powder, ready-to-drink, bars, and others are considered in the scope of the study. Powder is currently accounting for dominant share in the meal replacement market followed by ready-to-drink. However, powder and bar segments are projected to experience significant growth rate in next five years, as it is highly accepted in a weight loss diet and health benefit functionalities.
I am interested in Asia Pacific market for powder and ready-to-drink segment. Is the customization available for the same? What all information would be included in the same?
Yes, customization for Asia Pacific market for various segments can be provided on various aspects including market size, forecast, market dynamics, company profiles & competitive landscape. Exclusive insights on below Asia Pacific countries will be provided:
- China
- India
- Japan
- Rest of Asia Pacific (Australia, New Zealand, Singapore, the Philippines, Thailand, and other Asian countries)
Also, you can let us know if there are any other countries of your interest
What are some of the drivers fuelling the growth of meal replacement market?
Global meal replacement market is characterized by following drivers:
Increasing prevalence of obesity and diabetes coupled with the increasing population of health-conscious consumers
The population of obese people is increasing globally and has tripled since 1975. Obesity being one of the largest health problems, has shifted from being the most common problem in developed countries to countries with all income levels. Owing to the rising cases of obesity, individuals are adopting meal replacement plans as an effective tool for weight loss. Obesity increases the risk of diabetes, cardiovascular mortality, dyslipidemia, and hypertension, among others. Meal replacement weight management solutions are suitable for the long-term as they help in losing more weight compared to other interventions.
Changing consumer lifestyle and availability of convenient nutritious meal in the form of meal replacement
The working population is increasing globally, which improves the consumer lifestyle, resulting in busy schedules and less time to prepare nutritious food. Consumers now have different eating habits compared to previous generations and are leaning toward more convenient ways to satisfy their hunger. In addition to the working parents, single-person households and the elderly population are also increasing. The aging population that is educated and health-conscious has a greater need for nutritious food but has difficulty with meal preparations. Meal replacement is a perfect alternative for these time poor as well as elderly populations to fulfill their daily nutrition requirements.
What kind of information is provided in the competitive landscape section?
The competitive landscape includes company evaluation matrix that provides an overview of the relative market position of major players operating in the meal replacement market, based on the strength of their product offerings and business strategies, which are analyzed based on a proprietary model. The relative robustness of product offerings is analyzed objectively using the information available in the public domain about the portfolio strength, innovational strength, and geographical reach. Equal weightage is assigned to the factors mentioned above to ascertain an overall score for the selected players in the meal replacement market.
Key players in this market include Abbott Laboratories (US), Herbalife Nutrition (US), Amway (US), Glanbia Plc (Ireland), and Atkins (US). .
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 9)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
FIGURE 1 MARKET SEGMENTATION
1.3.1 INCLUSIONS AND EXCLUSIONS
1.4 PERIODIZATION CONSIDERED
1.5 ASSUMPTIONS FOR THE STUDY
1.6 LIMITATIONS AND RISK ASSESSMENT OF THE STUDY
2 EXECUTIVE SUMMARY (Page No. - 13)
TABLE 1 MARKET SNAPSHOT, 2021 VS. 2026
FIGURE 2 MARKET SIZE, BY PRODUCT TYPE, 2021 VS. 2026 (USD MILLION)
FIGURE 3 MARKET SIZE, BY DISTRIBUTION CHANNEL, 2021 VS. 2026 (USD MILLION)
FIGURE 4 MARKET SHARE AND GROWTH RATE (VALUE), BY REGION, 2021
3 MARKET OVERVIEW (Page No. - 17)
3.1 INTRODUCTION
3.2 MARKET DYNAMICS
FIGURE 5 MARKET DYNAMICS: MEAL REPLACEMENT MARKET
3.2.1 DRIVERS
3.2.1.1 Increasing prevalence of obesity and diabetes coupled with the increasing population of health-conscious consumers
3.2.1.2 Changing consumer lifestyles and availability of convenient & nutritious meals in the form of meal replacement
3.2.2 RESTRAINTS
3.2.2.1 High costs of meal replacement products
3.2.2.2 Presence of unwanted ingredients such as sugar and artificial flavors for taste enhancement
3.2.3 OPPORTUNITIES
3.2.3.1 Emergence of plant-based and vegan meal replacement products
3.2.3.2 Growth of the meal replacement market from emerging economies
3.2.4 CHALLENGES
3.2.4.1 Misinterpretation of protein shakes for meal replacement shakes
3.2.4.2 Regulatory Implications
TABLE 2 REGULATORY REQUIREMENTS FOR MEAL REPLACEMENT
4 MEAL REPLACEMENT MARKET, BY PRODUCT TYPE (Page No. - 22)
FIGURE 6 MARKET SIZE, BY PRODUCT TYPE, 2021 VS. 2026 (USD MILLION)
TABLE 3 MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
TABLE 4 MARKET SIZE, BY PRODUCT TYPE, 20192026 (KT)
4.1 POWDER
TABLE 5 POWDER: MEAL REPLACEMENT MARKET SIZE, BY REGION, 20192026 (USD MILLION)
4.2 READY-TO-DRINK
TABLE 6 READY-TO-DRINK: MARKET SIZE FOR MEAL REPLACEMENT, BY REGION, 20192026 (USD MILLION)
4.3 BARS
TABLE 7 BARS: MARKET SIZE FOR MEAL REPLACEMENT, BY REGION, 20192026 (USD MILLION)
4.4 OTHER PRODUCT TYPES
TABLE 8 OTHER PRODUCT TYPES: MEAL REPLACEMENT MARKET SIZE, BY REGION, 20192026 (USD MILLION)
5 MEAL REPLACEMENT MARKET, BY DISTRIBUTION CHANNEL (Page No. - 26)
FIGURE 7 MARKET SIZE, BY DISTRIBUTION CHANNEL, 2021 VS. 2026 (USD MILLION)
TABLE 9 MARKET SIZE, BY DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
TABLE 10 MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
5.1 OFFLINE
TABLE 11 OFFLINE: MEAL REPLACEMENT MARKET SIZE, BY REGION, 20192026 (USD MILLION)
5.1.1 HYPERMARKETS & SUPERMARKETS
TABLE 12 HYPERMARKETS & SUPERMARKETS: MARKET SIZE FOR MEAL REPLACEMENT, BY REGION, 20192026 (USD MILLION)
5.1.2 CONVENIENCE STORES
TABLE 13 CONVENIENCE STORES: MARKET SIZE, BY REGION, 20192026 (USD MILLION)
5.1.3 SPECIALTY STORES
TABLE 14 SPECIALTY STORES: MARKET SIZE, BY REGION, 20192026 (USD MILLION)
5.1.4 OTHER OFFLINE STORES
TABLE 15 OTHER OFFLINE STORES: MARKET SIZE, BY REGION, 20192026 (USD MILLION)
5.2 ONLINE
TABLE 16 ONLINE: MARKET SIZE, BY REGION, 20192026 (USD MILLION)
6 MEAL REPLACEMENT MARKET, BY REGION (Page No. - 31)
6.1 INTRODUCTION
FIGURE 8 REGIONAL SNAPSHOT: NEW HOTSPOTS TO EMERGE IN ASIA PACIFIC, 20212026
TABLE 17 MARKET SIZE, BY REGION, 20192026 (USD MILLION)
TABLE 18 MARKET SIZE, BY REGION, 20192026 (KT)
6.2 NORTH AMERICA
TABLE 19 FACTS ABOUT NUTRITION-RELATED HEALTH CONDITIONS IN THE US
TABLE 20 NORTH AMERICA: MEAL REPLACEMENT MARKET SIZE, BY COUNTRY, 20192026 (USD MILLION)
TABLE 21 NORTH AMERICA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
TABLE 22 NORTH AMERICA: MARKET SIZE, BY DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
TABLE 23 NORTH AMERICA: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
6.2.1 US
TABLE 24 US: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.2.2 CANADA
TABLE 25 CANADA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.2.3 MEXICO
TABLE 26 MEXICO: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.3 EUROPE
TABLE 27 EUROPE: MEAL REPLACEMENT MARKET SIZE, BY COUNTRY, 20192026 (USD MILLION)
TABLE 28 EUROPE: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
TABLE 29 EUROPE: MARKET SIZE, BY DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
TABLE 30 EUROPE: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
6.3.1 UK
TABLE 31 UK: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.3.2 GERMANY
TABLE 32 GERMANY: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.3.3 ITALY
TABLE 33 ITALY: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.3.4 SPAIN
TABLE 34 SPAIN: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.3.5 FRANCE
TABLE 35 FRANCE: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.3.6 REST OF EUROPE
TABLE 36 REST OF EUROPE: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.4 ASIA PACIFIC
TABLE 37 PREVALENCE AND TOTAL NO. OF ADULT DIABETIC PATIENTS IN ASIA PACIFIC, 2020
TABLE 38 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 20192026 (USD MILLION)
TABLE 39 ASIA PACIFIC: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
TABLE 40 ASIA PACIFIC: MARKET SIZE, BY DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
TABLE 41 ASIA PACIFIC: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
6.4.1 CHINA
TABLE 42 CHINA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.4.2 INDIA
TABLE 43 INDIA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.4.3 JAPAN
TABLE 44 JAPAN: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.4.4 REST OF ASIA PACIFIC
TABLE 45 REST OF ASIA PACIFIC: MEAL REPLACEMENT MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.5 SOUTH AMERICA
TABLE 46 SOUTH AMERICA: MARKET SIZE FOR MEAL REPLACEMENT, BY COUNTRY, 20192026 (USD MILLION)
TABLE 47 SOUTH AMERICA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
TABLE 48 SOUTH AMERICA: MARKET SIZE, BY DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
TABLE 49 SOUTH AMERICA: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
6.5.1 BRAZIL
TABLE 50 BRAZIL: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.5.2 ARGENTINA
TABLE 51 ARGENTINA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.5.3 REST OF SOUTH AMERICA
TABLE 52 REST OF SOUTH AMERICA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.6 REST OF THE WORLD
TABLE 53 PREVALENCE AND TOTAL NO. OF ADULT DIABETIC PATIENTS IN THE MIDDLE EAST & AFRICA, 2020
TABLE 54 REST OF THE WORLD: MARKET SIZE, BY REGION, 20192026 (USD MILLION)
TABLE 55 REST OF THE WORLD: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
TABLE 56 REST OF THE WORLD: MARKET SIZE, BY DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
TABLE 57 REST OF THE WORLD: MARKET SIZE, BY OFFLINE DISTRIBUTION CHANNEL, 20192026 (USD MILLION)
6.6.1 MIDDLE EAST
TABLE 58 MIDDLE EAST: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
6.6.2 AFRICA
TABLE 59 AFRICA: MARKET SIZE, BY PRODUCT TYPE, 20192026 (USD MILLION)
7 COMPETITIVE LANDSCAPE (Page No. - 54)
7.1 OVERVIEW
7.2 COMPANY EVALUATION QUADRANT (KEY PLAYERS)
7.2.1 STARS
7.2.2 PERVASIVE PLAYERS
7.2.3 EMERGING LEADERS
7.2.4 PARTICIPANTS
FIGURE 9 MEAL REPLACEMENT MARKET, COMPANY EVALUATION QUADRANT, 2020
8 COMPANY PROFILES (Page No. - 56)
8.1 ABBOTT LABORATORIES
8.2 AMWAY
8.3 GLANBIA PLC
8.4 HERBALIFE NUTRITION
8.5 NESTLE
8.6 USANA HEALTH SCIENCES INC.
8.7 NU SKIN ENTERPRISES, INC.
8.8 ATKINS
8.9 KELLOGG CO.
8.10 HUEL
After arriving at the overall meal replacement market size from the estimation process described above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both top-down and bottom-up approaches. It was then verified through primary interviews. Hence, three approaches were adoptedtop-down approach, bottom-up approach, and the one involving expert interviews. Only when the values arrived at from the three points matches, the data is assumed to be correct.
Report Objectives
- Determining and projecting the size of the meal replacement market, with respect to its product type, distribution channel, and regional markets, from 2021 to 2026
- Identifying the attractive opportunities in the market by determining the largest and fastest-growing segments across regions
- Providing detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- Analyzing the micro-markets, with respect to individual growth trends, prospects, and their contribution to the total market
Target Audience:
- Processed food & beverage manufacturers
- Government and research organizations
- Meal replacement product manufacturers
- Health food & beverage product manufacturers
- Meal replacement product distributors
- Marketing directors
- Key executives from various key companies and organizations in meal replacement market
Available Customizations:
Based on the given market data, MarketsandMarkets offers customizations in the reports according to client-specific requirements. The available customization options are as follows:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakdown of the Rest of Asia Pacific meal replacement market, by key country
- Further breakdown of the Rest of European meal replacement market, by key country
Company Information
- Detailed analyses and profiling of additional market players (up to five)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Meal Replacement Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Meal Replacement Market
What is the growth rate of the meal replacement market?
Which type of meal replacement is being considered in the study meal replacement products or meal replacement shakes? Which are the key factors driving the growth in the market?
What are the key factors driving the global meal replacement market?
Who are the key players in the meal replacement product market? Can you also provide their rankings and shares?