Nutraceutical Packaging Market by Packaging Type (Blisters & Strips, Bottles, Jars & Canisters, Bags & Pouches, Stick Packs, Boxes & Cartons), Product (Dietary Supplements, Functional Foods), Form, Ingredient & Region - Global Forecast to 2028
Updated on : September 26, 2023
Nutraceutical Packaging Market
The global nutraceutical packaging market was valued at USD 3.4 billion in 2023 and is projected to reach USD 4.2 billion by 2028, growing at 4.7% cagr during the forecast period. The growth of the global market can be attributed to the rising consumer demand for health and wellness products which has driven the need for specialized packaging that ensures product integrity and safety. Additionally, advancements in packaging technologies, such as active and intelligent packaging, have provided extended shelf life and improved product quality. These factors, along with increasing awareness about the benefits of nutraceutical products, have contributed to the expansion of the nutraceutical packaging industry.
Global Nutraceutical Packaging Market Trend
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Nutraceutical Packaging Market Dynamics
Driver: Incorporating digital integration technologies in the packaging of nutraceutical products
Incorporating digital integration technologies in the packaging of nutraceutical products is a major opportunity in the nutraceutical packaging market. The integration of digital technologies such as augmented reality (AR), near-field communication (NFC), QR codes, and smart labels enhances the overall packaging experience and provides valuable information to consumers. Digital integration enables nutraceutical packaging companies to provide detailed product information, dosage instructions, nutritional facts, and even interactive content through digital platforms. This empowers consumers to make informed decisions about their purchases and enhances the transparency and credibility of the brand. It also allows for real-time tracking of product authenticity and ensures consumer safety. Furthermore, digital integration in nutraceutical packaging offers a seamless, interactive, and informative experience for consumers while providing valuable marketing and communication opportunities for companies. It helps build trust, improves consumer satisfaction, and drives brand differentiation in a highly competitive nutraceutical packaging industry.
Restraint: Higher cost consideration as compared to conventional packaging
Cost is a significant factor that impacts on the nutraceutical packaging market. Developing and implementing innovative packaging solutions that meet the specific needs of nutraceutical products may involve higher costs compared to conventional packaging options. The use of sustainable and eco-friendly materials, while desirable, also comes with higher price tags. Additionally, advancements in packaging technologies and customization options require significant investments in equipment, machinery, and skilled labor. The cost sensitivity of nutraceutical companies, combined with the need for competitive pricing, may restrain the adoption of certain packaging solutions. Balancing the cost factor with quality, functionality, and sustainability may be a challenge for nutraceutical packaging manufacturers.
Opportunity: Embracing eco-friendly packaging solutions in the Nutraceutical industry.
Embracing eco-friendly packaging solutions presents a significant opportunity in the nutraceutical packaging market. As consumer awareness and concern for environmental sustainability continue to grow, there is a rising demand for greener alternatives in packaging. By adopting eco-friendly practices, nutraceutical companies are not only reducing their carbon footprint but also aligning themselves with the values and preferences of environmentally conscious consumers. Using sustainable packaging materials such as biodegradable, compostable, or recyclable options may help in minimizing environmental impact and contribute to a circular economy. Additionally, implementing eco-friendly packaging solutions may enhance brand reputation and differentiate products in a competitive market. Consumers are increasingly seeking out products that align with their eco-conscious lifestyle, and opting for sustainable packaging demonstrates a commitment to environmental stewardship. Moreover, eco-friendly packaging solutions may lead to cost savings in the long run. By reducing the use of non-renewable resources and optimizing packaging designs for efficiency, nutraceutical companies may minimize material waste and transportation costs. Overall, embracing eco-friendly packaging solutions not only addresses environmental concerns but also offers a strategic advantage by attracting eco-conscious consumers, enhancing brand image, and potentially reducing costs for nutraceutical companies.
Challenges: Preserving nutraceutical quality by overcoming challenges of shelf life and product stability
Shelf life and product stability present significant restraints in the nutraceutical packaging market. Nutraceutical products often contain sensitive ingredients that are susceptible to degradation or loss of potency over time. The packaging must protect the product from external factors such as moisture, light, and oxidation, which may compromise its quality and efficacy. Designing packaging solutions that ensure product stability throughout its shelf life may be challenging. Nutraceutical packaging companies have to carefully select materials and incorporate barrier properties to minimize exposure to harmful elements. They need to consider factors like moisture resistance, UV protection, and oxygen barriers to maintain the product's integrity. Moreover, nutraceutical products often have specific shelf-life requirements, which may vary depending on the ingredients and formulation. Meeting these requirements necessitates rigorous testing and validation of packaging solutions to ensure they effectively preserve the product's quality over an extended period. Failure to address shelf life and product stability concerns may lead to product degradation, reduced effectiveness, and potential consumer dissatisfaction. Nutraceutical packaging companies must invest in research, development, and quality control processes to provide packaging that meets the unique stability needs of these products, ensuring optimal performance and consumer satisfaction.
Nutraceutical Packaging Market Ecosystem
By Packaging type, jars and canisters is the second fastest growing segment in nutraceutical packaging market, in 2022.
Jars and Canisters have a significant impact in the nutraceutical packaging market. These packaging options offer convenience, easy access, and ample storage capacity. Their versatility makes them ideal for powders, granules, and larger-sized supplements, contributing to their significant presence in the market.
By Product type, functional beverages are the third largest in nutraceutical packaging market, in 2022.
Functional Beverages is the third largest and significant sectors for the application of nutraceutical packaging. There has been a growing consumer preference for beverages that offer health benefits beyond hydration. Functional beverages, such as energy drinks, fortified waters, and probiotic beverages, have gained popularity due to their targeted functionalities. Secondly, the convenience and portability of ready-to-drink functional beverages make them a convenient choice for consumers seeking on-the-go health solutions. This increased demand for functional beverages has driven the need for specialized packaging that ensures product freshness, shelf stability, and brand differentiation, resulting in the prominence of this product type in the nutraceutical packaging market.
By Product form, liquid accounts for third largest share in nutraceutical packaging market, in 2022.
Liquid supplements and formulations offer easy consumption and rapid absorption by the body. Liquids also allow for the incorporation of various nutrients and functional ingredients, making them versatile in meeting consumer demands. Additionally, specialized packaging is required to maintain product freshness, prevent leakage, and ensure accurate dosage, contributing to the significant presence of liquid products in nutraceutical packaging.
By Material, paper & paperboard is the second largest in nutraceutical packaging market, in 2022.
Paper and paperboard have emerged as the second largest material type in the nutraceutical packaging market due to their eco-friendly characteristics and versatility. They offer sustainable packaging solutions, as they are renewable and recyclable. Paper and paperboard packaging also provide a natural and organic image that aligns well with the health-conscious and environmentally conscious consumer preferences in the nutraceutical industry.
By Ingredient, probiotics & prebiotics are the second largest in nutraceutical packaging market, in 2022.
Probiotics and prebiotics have secured their position as the second largest ingredient type in the nutraceutical packaging market. There has been an increased awareness of the importance of gut health and the benefits of consuming these beneficial microorganisms. Probiotics and prebiotics are also extensively used in various functional foods and dietary supplements, driving their demand. Additionally, specialized packaging is required to ensure the viability and potency of these sensitive ingredients, contributing to their significant presence in the nutraceutical packaging industry.
Asia Pacific is projected to be fastest growing amongst other regions in the nutraceutical packaging market, in terms of value.
Based on the region, the nutraceutical packaging market is segmented into Asia Pacific, North America, Europe, South America, and the Middle East & Africa. Currently, Asia Pacific is the fastest growing market for nutraceutical packaging. The region has a large and growing population with increasing disposable income, a rising awareness of health and wellness, and the expanding middle-class population and changing lifestyles have led to a surge in demand for nutraceutical products. Additionally, advancements in packaging technologies and increased investments in the nutraceutical industry have further fueled the growth of the market in Asia Pacific.
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Nutraceutical Packaging Market Players
Some of the key players operating in the nutraceutical packaging market include Glenroy, Inc. (US), Berry Global Inc. (US), MOD-PAC Corporation (US), MJS Packaging (US), JohnsByrne Company (US), Amcor PLC (Australia), Amgraph Packaging, Inc., Birchwood Contract Manufacturing (US), Syntegon Packaging Technology GmbH (Germany), and Comar Packaging Solutions (US).
These companies have adopted various organic as well as inorganic growth strategies between 2018 and 2022 to strengthen their positions in the market. The new product launch is the key growth strategy adopted by these leading players to enhance regional presence and develop product portfolios to meet the growing demand for nutraceutical packaging from emerging economies.
Nutraceutical Packaging Market Report Scope
|
Report Metric |
Details |
|
Market Size Value in 2022 |
USD 3.4 billion |
|
Revenue Forecast in 2028 |
USD 4.2 billion |
|
CAGR |
4.7% |
|
Years considered for the study |
2019-2028 |
|
Base Year |
2022 |
|
Forecast period |
2023–2028 |
|
Units considered |
Value (USD Million/Billion), Volume (Kilotons) |
|
Segments |
Packaging Type, Product Type, Product Form, Material, Ingredient, and Region |
|
Regions |
Asia Pacific, North America, Europe, Middle East & Africa, and South America |
|
Companies |
Glenroy, Inc. (US), Berry Global Inc. (US), MOD-PAC Corporation (US), MJS Packaging (US), JohnsByrne Company (US), Amcor PLC (Australia), Amgraph Packaging, Inc., Birchwood Contract Manufacturing (US), Syntegon Packaging Technology GmbH (Germany), and Comar Packaging Solutions (US). |
This report categorizes the global nutraceutical packaging market based on packaging type, product type, product form, material, ingredient, and region.
On the basis of packaging type, the nutraceutical packaging market has been segmented as follows:
- Blisters & Strips
- Bottles
- Jars & Canisters
- Bags & Pouches
- Stick Packs
- Boxes & Cartons
- Caps & Closures
- Others
On the basis of product type, the nutraceutical packaging market has been segmented as follows:
- Dietary Supplements
- Functional Foods
- Functional Beverages
- Others
On the basis of product form, the nutraceutical packaging market has been segmented as follows:
- Tablets & Capsules
- Powder & Granules
- Liquid
- Solid & Soft Gel
On the basis of material, the nutraceutical packaging market industry has been segmented as follows:
- Metal
- Glass
- Paper & Paperboard
- Plastic
- Others
On the basis of ingredient, the nutraceutical packaging market has been segmented as follows:
- Vitamins
- Minerals
- Probiotics & Prebiotics
- Amino Acids
- Omega 3 Fatty Acids
- Others
On the basis of region, the nutraceutical packaging market industry has been segmented as follows:
- North America
- Asia Pacific
- Europe
- South America
- Middle East & Africa
The nutraceutical packaging market has been further analyzed based on key countries in each of these regions.
Recent Developments
- In 2022, Berry Global Inc. launched SuperLock pot, which provides long-lasting protection to nutritional products. This pot from Berry is providing Choco Yoco, a healthy chocolate spread, with an innovative and reusable packaging solution with effective product protection for a long shelf-life.
- In 2020, Berry Global Inc. has launched a new family range of square round PET bottles for a wide variety of juice and other non-alcoholic nutraceutical drinks. The attractive design, together with the high clarity of the PET, of these bottles ensure excellent on-shelf presentation while providing effective protection to maintain the freshness and integrity of the contents. These bottles are also recyclable at end of life.
- In 2022, Berry Global Inc. partnered with printpack to start production of preserve PE PCR recyclable polyethylene (PE) pouches for nutraceutical products. These pouches are How2Recycle pre-qualified and contains 30% FDA– compliant post-consumer recycled resin PCR content.
- In 2022, Glenroy, Inc. and Nature Nate’s Honey Co. have partnered to impact the lives of customers with the innovative, sustainable, and squeezable technology of the premade STANDCAP Pouch. These pouches are used for honey packaging, which provides a gravity-fed, no-drip, sustainable solution for Nate’s 100% pure, raw, and unfiltered honey.
- In 2021, Glenroy, Inc. launched TruRenu sustainable flexible packaging portfolio features recyclable pouches and film laminations that qualify for the How2Recycle store drop-off label program, post-consumer recycled (PCR) pouches and film laminations made with up to 53% recycled content, and premade STANDCAP Pouch in a PCR format with up to 48% recycled content, and the new recycle-ready premade STANDCAP Pouch, an innovative 100% Polyethylene structure.
- In 2023, Amcor PLC made a joint research project agreement with Nfinite Nanotechnology Inc. to validate the use of Nfinite’s nanocoating technology to enhance both recyclable and compostable packaging for nutraceutical products. The objective of this agreement is to deliver an oxygen barrier to improve performance for recyclable and compostable packaging.
- In 2022, Amcor PLC had set up a new state-of-the-art manufacturing plant in Huizhou, China. The 590,000-square-foot plant is the largest flexible packaging plant by production capacity in China, further strengthening Amcor’s ability to meet growing customer demands from pharmaceutical, nutraceutical, personal care, and food & beverage industries.
Frequently Asked Questions (FAQ):
What is the current size of the global nutraceutical packaging market?
Global nutraceutical packaging market size is estimated to reach USD 4.2 billion by 2028 from USD 3.4 billion in 2023, at a CAGR of 4.7% during the forecast period.
Who are the winners in the global nutraceutical packaging market?
Companies such as include Glenroy, Inc. (US), Berry Global Inc. (US), MOD-PAC Corporation (US), MJS Packaging (US), JohnsByrne Company (US), Amcor PLC (Australia), Amgraph Packaging, Inc., Birchwood Contract Manufacturing (US), Syntegon Packaging Technology GmbH (Germany), and Comar Packaging Solutions (US). They have the potential to broaden their product portfolio and compete with other key market players.
What are some of the drivers in the market?
Growing demand for nutraceutical products, increasing demand from personal care and food and beverage end use industry.
What are the various packaging types of nutraceutical packaging?
Blisters and strips, bottles, jars & canisters are some major packaging types of nutraceutical packaging.
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The study involved four major activities in estimating the current market size for nutraceutical packaging. Exhaustive secondary research was conducted to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakdown and data triangulation methodologies were used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources such as Factiva, Zauba, Hoovers, and Bloomberg BusinessWeek were referred to for identifying and collecting information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, nutraceuticals world, regulatory bodies, and databases.
Secondary research has been used to obtain key information about the value chain of the industry, monetary chain of the market, the total pool of key players, market classification and segmentation according to industry trends to the bottom-most level, and regional markets. It was also used to obtain information about the key developments from a market-oriented perspective.
Primary Research
The nutraceutical packaging market comprises several stakeholders, such as raw material suppliers, distributors of nutraceutical packaging, end-product manufacturers, and regulatory organizations in the supply chain. The demand side of this market consists of various industries such as pharmaceutical, nutraceutical, personal care, cosmetics, and others. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.
Primary interviews were conducted to gather insights such as market statistics, data of revenue collected from the products and services, market breakdowns, market size estimations, market forecasting, and data triangulation. Primary research also helped in understanding the various trends related to packaging type, product type, product form, material, ingredients, and region. Stakeholders from the demand side, such as CIOs, CTOs, and CSOs were interviewed to understand the buyer’s perspective on the suppliers, products, component providers, and their current usage of nutraceutical packaging and future outlook of their business which will affect the overall market.
Following is the breakdown of primary respondents.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the nutraceutical packaging market. These methods were also used extensively to determine the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets were identified through extensive secondary research.
- The industry’s supply chain and market size, in terms of value and volume, were determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
Nutraceutical Packaging Market: Bottum-Up Approach
Note: All the shares are based on the global market size.
Source: Secondary Research, Interviews with Experts, and MarketsandMarkets Analysis
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Nutraceutical Packaging Market: Top-Down Approach
Data Triangulation
After arriving at the overall market size—using the market size estimation process explained above—the market was split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply of nutraceutical packaging and their applications.
Market Definition
Nutraceutical packaging refers to the specialized packaging solutions designed for products that combine the benefits of both nutrition and pharmaceuticals. It encompasses the packaging materials, formats, and technologies employed to preserve and protect nutraceutical products, including dietary supplements, functional foods, and beverages. The primary objective of nutraceutical packaging is to maintain the integrity and quality of the enclosed product while extending its shelf life. Nutraceutical packaging often incorporates innovative features such as barrier properties, moisture control, light resistance, and tamper-evident seals to safeguard the product's potency and safety. Additionally, it aims to enhance consumer convenience by offering user-friendly packaging designs, portion control options, and easy-to-read labels for ingredient information, dosage instructions, and health claims. The role of nutraceutical packaging goes beyond containment, as it also serves as a marketing tool, communicating brand values and product differentiation in a competitive market landscape.
Key Stakeholders
- Senior Management
- End User
- Finance/Procurement Department
- R&D Department
Objectives of the Study:
- To define, describe, and forecast the nutraceutical packaging market, in terms of value.
- To provide detailed information about the key factors (drivers, restraints, opportunities, and challenges) influencing the market growth
- To analyze and forecast the market by packaging type, product type, product form, material, and ingredient.
- To forecast the size of the market for five regions, namely, Asia Pacific, Europe, North America, South America, and the Middle East & Africa along with their key countries
- To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the total market
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape for market leaders.
- To analyze competitive developments, such as new product launches, acquisitions, and expansion undertaken in the market
- To strategically profile key players and comprehensively analyze their market ranking and core competencies.
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
Regional Analysis:
- Country-level analysis of the nutraceutical packaging market
Company Information:
- Detailed analysis and profiling of additional market players
Growth opportunities and latent adjacency in Nutraceutical Packaging Market