Patient Experience Technology Market
Patient Experience Technology Market by Offerings, Functions (Appointment {Online Booking}, Registration {Intake}, Virtual Care {Telehealth, RPM}, Communication, Feedback), End User (Providers, Payers, Pharma & Biotech), Region - Global Forecast to 2031
PATIENT EXPERIENCE TECHNOLOGY MARKET SIZE, SHARE & GROWTH SNAPSHOT
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
The global patient experience technology market is projected to grow from USD 0.74 billion in 2026 to USD 1.29 billion by 2031, at a CAGR of 11.8% during the forecast period. The market was valued at USD 0.66 billion in 2025. The market is entering a new phase of digital transformation as healthcare providers increasingly adopt technology across the patient journey rather than relying on standalone engagement tools. Growing adoption of AI-powered communication, digital patient portals, virtual care, online appointment scheduling, automated registration, and feedback management is enabling healthcare organizations to improve accessibility, personalization, and patient engagement. Increasing integration of patient experience platforms with EHRs, CRM systems, telehealth platforms, and analytics solutions is further creating opportunities for technology providers. As healthcare organizations place greater emphasis on patient-centric care, convenience, and experience-driven outcomes, demand for scalable and intelligent patient experience solutions is expected to increase substantially over the forecast period.
KEY TAKEAWAYS
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MARKET SNAPSHOT:
Base Year Market Size (2025): USD 0.66 Billion
Current Market Size (2026): USD 0.74 Billion
Forecast Market Size (2031): USD 1.29 Billion
CAGR (2026–2031): 11.8% -
SEGMENT LEADERSHIP:
Regional Leader: North America is the largest market for patient experience technology.
Component Leader: Software segment accounted for the largest market share of 67.9% in 2025.
Application Leader: Patient communication segment accounted for the largest share of 22.3% of the patient experience technology market in 2025.
End User Leader: Healthcare providers accounted for the largest share of 67.7% in the patient experience technology market. -
MARKET OUTLOOK & COMPETITIVE LANDSCAPE:
The major market players have adopted both organic and inorganic strategies, including partnerships and investments. For instance, Epic Systems Corporation (US), IQVIA (US), and Press Ganey (US) have entered into a number of agreements and partnerships to cater the growing demand for advance patient experience technology.
Vital, Nexhealth, and Collectly, Inc., among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.
The patient experience technology market is witnessing steady growth, driven by rising patient demand for convenience through digital-first services such as mobile apps and self-service portals. Additionally, the integration of interoperable health data systems is driving adoption, enabling seamless care coordination, improved outcomes, and stronger trust between patients and providers.
TRENDS & DISRUPTIONS IMPACTING CUSTOMERS' CUSTOMERS
The impact on consumers' business emerges from customer trends or disruptions. Hot bets are the clients of patient experience technology manufacturers, and target applications are the clients of patient experience technology manufacturers. Shifts, which are changing trends or disruptions, will impact the revenues of end users. Revenue impacts on end users will affect hot bets' revenue, which will further affect patient experience technology manufacturers' revenue.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
MARKET DYNAMICS
Level
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Rising demand for digital engagement platforms and personalized patient care
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Increasing adoption of telehealth, mobile health apps, and AI-powered analytics
Level
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Data privacy and cybersecurity concerns restricting adoption
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High implementation and integration costs for healthcare providers
Level
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Expansion in emerging markets with growing healthcare infrastructure
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Adoption of AI-driven personalization and predictive analytics for patient care
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Ensuring accuracy and reliability of patient feedback data
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Rapid technological evolution requiring continuous updates and training
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Driver: Government-backed digital health initiatives
Government-led programs are accelerating adoption of patient experience technologies by funding digital infrastructure, standardizing data frameworks, and incentivizing patient-centered models. Initiatives like CMS’s trusted health app library and NHS’s AI-powered “doctor in your pocket” strategy make digital health tools more accessible, reimbursable, and secure, fostering higher patient engagement and satisfaction worldwide.
Restraint: Rising data privacy concerns
Data privacy and cybersecurity risks remain major barriers to adoption. Cloud-based platforms and AI-driven engagement tools create vast pools of sensitive health data vulnerable to breaches. Initiatives that link patient records across systems, while improving access, raise trust concerns about control and misuse. Without stronger safeguards and transparent governance, patient hesitancy will hinder the scaling of digital experience technologies.
Opportunity: AI-powered patient advocacy platforms
Global air passenger traffic continues to surge, especially in emerging economies such as India, China, and Southeast Asia, prompting record aircraft orders from Boeing, Airbus, and other OEMs. This expansion fuels demand for advanced aerospace materials that can support next-generation aircraft design, improve durability, and reduce lifecycle costs. Moreover, rising investments in space exploration, UAVs, and sustainable aviation open new avenues for aerospace material applications.
Challenge: Regulatory fragmentation in data interoperability
The aerospace sector is highly vulnerable to fluctuations in raw material prices, particularly titanium, carbon fiber, and specialty alloys. Global trade tensions and geopolitical risks have exposed supply chain weaknesses, leading to delays and cost overruns. Ensuring a stable supply of high-quality materials while managing cost pressures remains a critical challenge for OEMs and suppliers alike.
PATIENT EXPERIENCE TECHNOLOGY MARKET: COMMERCIAL USE CASES ACROSS INDUSTRIES
| COMPANY | USE CASE DESCRIPTION | BENEFITS |
|---|---|---|
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Integrated patient portals, MyChart apps, telehealth, and scheduling tools that connect with EHRs to support appointment booking, visit summaries, and secure messaging | Streamlined access, better care coordination, higher patient satisfaction |
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Track satisfaction across inpatient, outpatient, and digital touchpoints for quality improvement in hospitals. It also supports post-discharge feedback, physician performance tracking, and experience optimization across telehealth and mobile platforms. | Enables healthcare providers to capture real-time patient feedback and uncover actionable insights using AI and NLP analytics. It helps improve service quality, personalize care experiences, and automate issue resolution across the patient journey. |
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Patient experience measurement platforms providing real-time feedback, healthcare consumer insights, and loyalty analytics to help hospitals and health systems understand community needs and patient expectations | Deeper patient insights, stronger loyalty, community trust, and improved care personalization. |
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Real-time patient feedback, satisfaction surveys, and reputation management platforms integrated with care delivery systems | Continuous quality improvement, stronger loyalty, reputation enhancement |
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Experience management (XM) platforms offering patient and caregiver surveys, sentiment analysis, and AI-powered dashboards that integrate with EHR and CRM systems for actionable insights across the care journey | Actionable experience insights, improved satisfaction, better decision-making, and higher care quality |
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET ECOSYSTEM
The patient experience technology ecosystem brings together software providers, service partners, regulators, and healthcare organizations to strengthen patient engagement across the care continuum. Core players deliver cloud, on-premises, and hybrid platforms for secure data exchange, personalization, and seamless interactions. Leaders like Press Ganey, NRC Health, Phreesia, NiCE, Qualtrics, Medallia Inc., Relias LLC, Epic Systems Corporation, GetWellNetwork, and CipherHealth Inc. drive solutions for pre-care access, navigation, in-encounter support, billing, and follow-up. Revenue models span SaaS subscriptions, licenses, and pay-per-use, serving hospitals, payers, and pharma companies. Regulators such as CMS, ONC, and EMA set standards, while research and tech partners advance AI, mobile health, and analytics, collectively enabling transparent, accessible, and patient-centered healthcare delivery
Logos and trademarks shown above are the property of their respective owners. Their use here is for informational and illustrative purposes only.
MARKET SEGMENTS
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
Patient Experience Technology Market, By Offering
In 2025, the software/platforms segment led the patient experience technology market, driven by demand for digital tools that capture, analyze, and act on patient feedback in real time. This segment includes cloud-based, on-premises, and hybrid solutions widely used in hospitals, outpatient centers, and healthcare networks. Cloud platforms dominate because of scalability, remote access, EHR integration, and lower costs, while on-premises solutions serve large health systems that need robust data security. Hybrid models offer flexibility with compliance. AI analytics, voice-enabled assistants, and mobile portals further boost adoption, alongside growing patient-centered care, telehealth expansion, and regulatory mandates for engagement.
Patient Experience Technology Market, By Function
In 2025, the patient communication segment held a significant share of the patient experience technology market, driven by the growing emphasis on personalized, patient-centered care. Healthcare providers are increasingly investing in digital tools such as mobile health apps, patient portals, and real-time communication platforms to enhance engagement, education, and adherence. These technologies empower patients to take an active role in their healthcare journey, improving satisfaction and outcomes. Additionally, value-based care models and regulatory focus on experience metrics are pushing hospitals and payers to adopt engagement platforms that support shared decision-making, remote monitoring, and continuous feedback, strengthening this segment’s market position.
Patient Experience Technology Market, By End User
In 2025, the healthcare providers segment dominates the patient experience technology market, driven by hospitals, outpatient centers, and physician practices increasingly investing in patient experience technologies to improve engagement, streamline workflows, and meet regulatory mandates. Providers benefit from tools that optimize scheduling, communication, and feedback collection, while enhancing patient satisfaction and clinical outcomes.
REGION
North America to dominate the global patient experience technology market
North America is expected to dominate the global patient experience technology market, supported by its advanced healthcare infrastructure, strong digital adoption, and regulatory frameworks that encourage innovation. The region benefits from widespread implementation of electronic health records (EHRs), integration of patient portals, telehealth services, and analytics platforms that enable seamless care delivery and real-time feedback collection. The US leads due to its strong payer-provider ecosystem, significant investments in digital health startups, and increasing use of AI-driven personalization tools to enhance patient engagement. Canada also contributes through its focus on virtual care expansion and digital-first healthcare strategies. Key players such as Epic Systems, Press Ganey, NRC Health, and Qualtrics drive innovation with platforms that measure satisfaction, streamline communication, and provide actionable insights. Rising consumer expectations, regulatory emphasis on value-based care, and the demand for improved transparency and accessibility further reinforce North America’s position as the leading market for patient experience technologies.
PATIENT EXPERIENCE TECHNOLOGY MARKET: COMPANY EVALUATION MATRIX
In the patient experience technology market matrix, Press Ganey (Star) leads with strong market share and an extensive product footprint, driven by comprehensive analytics capabilities, robust patient engagement platforms, and integrated solutions for healthcare providers, payers, and life sciences companies. R1 RCM (Emerging Leader) is gaining visibility by offering specialized patient rounding, care coordination, and real-time feedback solutions, strengthening its position through innovation and niche product offerings. While Press Ganey dominates through scale, global presence, and diversified patient experience technology solutions spanning telehealth, patient surveys, and digital engagement tools, R1 RCM shows significant potential to move toward the Leaders’ Quadrant as demand for real-time patient engagement and workflow optimization continues to rise.
Source: Secondary Research, Interviews with Experts, MarketsandMarkets Analysis
KEY MARKET PLAYERS
- Press Ganey
- National Research Corporation (NRC Health)
- Medallia Inc.
- Phreesia
- NiCE
- R1 RCM Inc.
- Epic Systems Corporation.
- IQVIA
- Qualtrics
- Relias LLC
- GetWellNetwork, Inc.
- CipherHealth Inc.
- Kyruus, Inc.
- Twilio Inc.
- Relatient
- Alida
- CERTIFY Health
- Avaamo
- Luma Health Inc.
- Solutionreach
- Salesforce, Inc.
MARKET SCOPE
| REPORT METRIC | DETAILS |
|---|---|
| Market Size in 2025 (Value) | USD 0.66 Billion |
| Market Size in 2026 (Value) | USD 0.74 Billion |
| Market Forecast in 2031 (value) | USD 1.29 Billion |
| Growth Rate | CAGR of 11.8% from 2025-2030 |
| Years Considered | 2024-2031 |
| Base Year | 2025 |
| Forecast Period | 2026-2031 |
| Units Considered | Value (USD Million/Billion) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends. |
| Segments Covered |
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| Regions Covered | North America, Asia Pacific, Europe, South America, Middle East & Africa |
WHAT IS IN IT FOR YOU: PATIENT EXPERIENCE TECHNOLOGY MARKET REPORT CONTENT GUIDE
DELIVERED CUSTOMIZATIONS
We have successfully delivered the following deep-dive customizations:
| CLIENT REQUEST | CUSTOMIZATION DELIVERED | VALUE ADDS |
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| Growth & Market Penetration |
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| Product Insights & User Needs – |
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Prioritized high-potential accounts and optimized resource allocation for faster revenue realization |
| Competitive & Vendor Analysis – |
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| Financial Planning & Market Strategy – |
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Supported informed investment decisions, identified emerging opportunities, and improved ROI on technology adoption |
RECENT DEVELOPMENTS
- January 2026 : Medallia announced a strategic partnership with Ada to combine Medallia's omnichannel experience intelligence with Ada's real-time, AI-powered action capabilities, enabling organizations to move from identifying experience issues to automated, timely interventions.
- August 2025 : Epic announced new AI solutions, including the “Emmie” virtual assistant and MyChart enhancements, to improve patient education, streamline prior authorization, reduce manual charting, and help health insurers enhance patient experiences across 3,000+ hospitals and 71,000 clinics globally.
- August 2025 : Phreesia was named to the 2025 Capterra Shortlist for Patient Engagement and Medical Scheduling. Recognized for high user ratings and market presence, Phreesia’s digital intake and engagement platform supports 170 million patient visits annually, empowering providers to streamline workflows and improve patient activation.
- March 2025 : Qualtrics introduced Experience Agents, AI-driven tools that deliver personalized customer and employee interactions, at X4 2025. The event also highlighted Qualtrics Edge, new XM capabilities, and research warning that USD 1.3 trillion is at risk from delayed AI adoption.
Table of Contents
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Methodology
The study involved significant work to estimate the current size of the patient experience technology market. Exhaustive secondary research was done to collect information on the patient experience technology market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Different approaches, such as top-down and bottom-up, were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the patient experience technology market.
Secondary Research
This research study relied heavily on secondary sources, including directories and databases such as Dun & Bradstreet, Bloomberg Businessweek, and Factiva; white papers, annual reports, and company house documents; investor presentations; and SEC filings. The market for companies offering patient experience technology solutions was determined using secondary data from paid and unpaid sources, analyzing the product portfolios of major companies in the ecosystem, and rating companies by performance and quality. Various sources were referred to in the secondary research process to identify and collect information for this study. Secondary sources included annual reports, press releases, company investor presentations, white papers, journals, certified publications, and articles from recognized authors, directories, and databases.
Various secondary sources were referred to in the secondary research process to identify and collect information related to the study. These sources included annual reports, press releases, investor presentations of patient experience technology vendors, forums, certified publications, and whitepapers. Secondary research was used to obtain critical information on the industry’s value chain, the total pool of key players, market classification, and segmentation from market- and technology-oriented perspectives.
Primary Research
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. Primary sources mainly included industry experts from core and related industries, as well as preferred suppliers, manufacturers, distributors, technology developers, researchers, and organizations across all segments of this industry’s value chain. In-depth interviews were conducted with primary respondents, including key industry participants, subject-matter experts (SMEs), C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information and assess prospects.
Primary research was conducted to identify segmentation types, industry trends, key players, and key market dynamics such as drivers, restraints, opportunities, challenges, and strategies adopted by key players.
After completing market engineering (calculations for market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), we conducted extensive primary research to gather information and verify and validate the critical numbers.
In the complete market engineering process, the top-down and bottom-up approaches and several data triangulation methods were extensively used to perform the market estimation and market forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list the key information/insights throughout the report.
Breakdown of the Primary Respondents:
Note: Other designations include sales managers, marketing managers, and product managers.
Note: Tiers are defined based on a company’s total revenue as of 2025: Tier 1 = >USD 1 billion, Tier 2 = USD 500 million to USD 1 billion, and Tier 3 = <USD 500 million.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The market size estimates and forecasts in this study are derived through a mix of the bottom-up approach (revenue share analysis of leading players) and the top-down approach (assessment of utilization/adoption/penetration trends by offerings, functions, end user, and region).
Patient Experience Technology Market: Bottom-Up Approach
Data Triangulation
After arriving at the overall market size using the market size estimation processes, the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and sub-segment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data were triangulated by studying various factors and trends on both the demand and supply sides of the patient experience technology market.
Market Definition
The patient experience technology market refers to the range of digital solutions and platforms designed to enhance every interaction a patient has with a care provider across the patient journey. It focuses on improving convenience, transparency, and satisfaction through tools such as appointment scheduling, digital check-ins, wayfinding, real-time updates during care, billing transparency, and post-care feedback management.
By integrating real-time data, analytics, and interoperability with electronic health records, these technologies create seamless care journeys and informed decision-making. They empower patients and providers alike, fostering collaboration, transparency, and better adherence to treatment plans across the continuum of care.
Key Stakeholders
- Healthcare Providers
- Patient Experience Technology Vendors
- Government Bodies & Regulators
- Healthcare IT & EHR Vendors
- Patients and Caregivers
- Startups & Innovators
- Healthcare Associations/Institutes
- Payers & Insurance Companies
- Venture Capitalists & Private Equity
- System Integrators & Service Providers
- Distributors & Channel Partners
- Advocacy Groups & Patient Rights Organizations
- Investors and Financial Institutions
- Industry Associations & Trade Groups
Report Objectives
- To define, describe, and forecast the global patient experience technology market based on offerings, function, end user, and region.
- To provide detailed information regarding the factors influencing the growth of the market (such as the drivers, restraints, opportunities, and challenges)
- To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall patient experience technology market
- To analyze market opportunities for stakeholders and provide details of the competitive landscape for market leaders
- To forecast the size of the patient experience technology market in five main regions (along with their respective key countries): North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
- To profile key players and comprehensively analyze their product portfolios, market positions, and core competencies in the market
- To track and analyze competitive developments such as product & service launches; expansions; partnerships, agreements, and collaborations; and acquisitions in the patient experience technology market
- To benchmark players within the patient experience technology market using the Company Evaluation Matrix framework, which analyzes market players on various parameters within the broad categories of business strategy, market share, and product offering
Available customizations:
With the provided market data, MarketsandMarkets offers customizations to meet your company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Geographic Analysis
- Further breakdown of the Rest of Europe’s patient experience technology market into Denmark, Norway, and others
- Further breakdown of the Rest of Asia Pacific patient experience technology market into Vietnam, New Zealand, Australia, South Korea, and others
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- US Patient Experience Technology Market
- Canada Patient Experience Technology Market
- UK Patient Experience Technology Market
- Germany Patient Experience Technology Market
- France Patient Experience Technology Market
- Italy Patient Experience Technology Market
- Spain Patient Experience Technology Market
- Japan Patient Experience Technology Market
- China Patient Experience Technology Market
- India Patient Experience Technology Market
- South Korea Patient Experience Technology Market
- Australia Patient Experience Technology Market
- Brazil Patient Experience Technology Market
- Mexico Patient Experience Technology Market
- Saudi Arabia Patient Experience Technology Market
- UAE Patient Experience Technology Market
- South Africa Patient Experience Technology Market
- Rest Of Europe Patient Experience Technology Market
- Rest Of Asia Pacific Patient Experience Technology Market
- Rest Of Latin America Patient Experience Technology Market
- GCC Countries Patient Experience Technology Market
Growth opportunities and latent adjacency in Patient Experience Technology Market