HOME Top Market Reports Performance Analytics Market by Component (Software, and Services), Application (Financial, Sales & Marketing, IT Operations, Supply Chain Performance Analytics), Vertical, Analytics Type, Deployment, Organization Size, Industry - Global Forecast to 2021

Performance Analytics Market by Component (Software, and Services), Application (Financial, Sales & Marketing, IT Operations, Supply Chain Performance Analytics), Vertical, Analytics Type, Deployment, Organization Size, Industry - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: March 2017
Report Code: TC 5072

 

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The performance analytics market size is estimated to grow from USD 1.10 Billion in 2016 to USD 2.59 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 18.7%. Major growth drivers of the market include increased emphasis over metrics-driven business performance management and technological advancements in computing power. The base year considered for this study is 2015 and the forecast period considered is 2016–2021.

Objectives of the study:

The main objective of this report is to define, describe, and forecast the global performance analytics market on the basis of software, services, applications, analytics types, deployment models, organization sizes, verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). The report aims to strategically analyze micro markets with respect to individual growth trends, prospects, and contribution to the total market. The report attempts to forecast the market size with respect to five main regions: North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report strategically profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments such as joint ventures, Mergers and Acquisitions (M&A), new product developments, and Research & Development (R&D) activities in the market.

The research methodology used to estimate and forecast the market begins with capturing data on key vendor’s revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global performance analytics market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary is depicted in the below figure:

Performance Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The performance analytics ecosystem comprises vendors, such as, IBM Corporation (U.S.), Oracle Corporation (U.S.), SAS Institute Inc. (U.S.), SAP SE (Germany), Siemens AG (Germany), Adaptive Insights (U.S.), Xactly Corporation (U.S.), Optymyze (U.S.), ServiceNow, Inc.(U.S.), and Callidus Software, Inc. (U.S.). Other stakeholders of the performance analytics market include application design and software developers, system integrators, IT service providers, consulting service provider, managed service provider, market research and consulting firms, and cloud service providers.

The target audiences of the performance analytics market report are:

  • Managed Services Providers
  • Consulting Services Providers
  • Cloud Services Providers
  • Internet Services Providers (ISPs)
  • Enterprises
  • End-Users

 “Study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments”.

Scope of the Report

The research report categorizes the performance analytics market to forecast the revenues and analyze the trends in each of the following subsegments:

By Component

  • Software
  • Services
    • Managed services
    • Professional services
      • Support and maintenance
      • Consulting services

By Application

  • Sales and marketing performance analytics
  • Financial performance analytics
  • Supply chain performance analytics
  • IT operations performance analytics
  • Employee performance analytics
  • Others(Engineering and R&D performance analytics)

By Analytics Type

  • Predictive analytics
  • Prescriptive analytics
  • Descriptive analytics

By Deployment Model

  • On-premises
  • Cloud

By Organization Size

  • Small and Medium Size Business (SMBs)
  • Large enterprises

By Industry Vertical

  • BFSI
  • Telecommunications and IT
  • Retail and e-commerce
  • Government and defense
  • Healthcare
  • Manufacturing
  • Energy and utilities
  • Construction and engineering
  • Others(Education, research, travel and hospitality, and outsourcing services)

By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Latin America
  • Middle East and Africa (MEA)

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America performance analytics market
  • Further breakdown of the Europe market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin America market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Performance Analytics Market
    4.2 Market Share Across Various Regions
    4.3 Market By Industry Vertical and Region
    4.4 Lifecycle Analysis, By Region, 2016

5 Market Overview (Page No. - 33)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Component
           5.3.2 By Application
           5.3.3 By Deployment Model
           5.3.4 By Organization Size
           5.3.5 By Industry Vertical
           5.3.6 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Need to Generate Insights From Continually Rising Volume of the Data
                    5.4.1.2 Rising Prevalence of Metrics Driven Business Performance Assessment
                    5.4.1.3 Technological Advancements in Computing Power
           5.4.2 Restraints
                    5.4.2.1 Lack of Awareness Regarding Positive Impacts of Performance Analytics
                    5.4.2.2 Concerns About Positive Roi
           5.4.3 Opportunities
                    5.4.3.1 Emergence of Advanced Vendor Offerings
                    5.4.3.2 Increasing Adoption of Cloud-Based Performance Analytics Solutions
           5.4.4 Challenges
                    5.4.4.1 Privacy and Data Security Concerns
                    5.4.4.2 Lack of Skilled Analytical Workforce

6 Industry Trends (Page No. - 41)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Strategic Benchmarking
    6.4 Use Cases
           6.4.1 Use Case 1
           6.4.2 Use Case 2
           6.4.3 Use Case 3

7 Performance Analytics Market Analysis, By Component (Page No. - 45)
    7.1 Introduction
    7.2 Software
    7.3 Services
           7.3.1 Managed Services
           7.3.2 Professional Services
                    7.3.2.1 Support and Maintenance
                    7.3.2.2 Consulting

8 Performance Analytics Market Analysis, By Application (Page No. - 53)
    8.1 Introduction
    8.2 Sales and Marketing Performance Analytics
    8.3 Financial Performance Analytics
    8.4 Supply Chain Performance Analytics
    8.5 IT Operations Performance Analytics
    8.6 Employee Performance Analytics
    8.7 Others

9 Performance Analytics Market Analysis, By Analytics Type (Page No. - 60)
    9.1 Introduction
    9.2 Predictive Analytics
    9.3 Prescriptive Analytics
    9.4 Descriptive Analytics

10 Performance Analytics Market Analysis, By Deployment Model (Page No. - 64)
     10.1 Introduction
     10.2 On-Premises
     10.3 Cloud

11 Performance Analytics Market Analysis, By Organization Size (Page No. - 68)
     11.1 Introduction
     11.2 Small and Medium Businesses
     11.3 Large Enterprises

12 Performance Analytics Market Analysis, By Vertical (Page No. - 72)
     12.1 Introduction
     12.2 Banking, Financial Services, and Insurance
     12.3 Telecommunications and IT
     12.4 Retail and E-Commerce
     12.5 Government and Defense
     12.6 Healthcare
     12.7 Manufacturing
     12.8 Energy and Utilities
     12.9 Construction and Engineering
     12.10 Others

13 Geographic Analysis (Page No. - 80)
     13.1 Introduction
     13.2 North America
     13.3 Europe
     13.4 Asia-Pacific
     13.5 Middle East and Africa
     13.6 Latin America

14 Competitive Landscape (Page No. - 102)
     14.1 Overview
     14.2 Competitive Situations and Trends
             14.2.1 Partnerships, Agreements, and Collaborations
             14.2.2 New Product Launches
             14.2.3 Expansions
             14.2.4 Merger and Acquisitions
     14.3 Vendor Analysis

15 Company Profiles (Page No. - 110)
     15.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
     15.2 International Business Machines Corporation
     15.3 SAP SE
     15.4 SAS Institute, Inc.
     15.5 Oracle Corporation
     15.6 Siemens AG
     15.7 Adaptive Insights
     15.8 Xactly Corporation
     15.9 Optymyze
     15.10 Servicenow, Inc.
     15.11 Callidus Software Inc.

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

16 Key Innovators (Page No. - 133)
     16.1 Nice Systems Inc.
     16.2 Quantros, Inc.
     16.3 Tidemark Systems, Inc.
     16.4 Prophix Software, Inc.
     16.5 Tagetik Software Srl

17 Appendix (Page No. - 136)
     17.1 Key Insights of Industry Experts
     17.2 Discussion Guide
     17.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     17.4 Introducing RT: Real-Time Market Intelligence
     17.5 Available Customization
     17.6 Related Reports
     17.7 Author Details


List of Tables (82 Tables)

Table 1 Performance Analytics Market Size and Growth Rate, 2014–2021 (USD Million, Y-O-Y%)
Table 2 Market Size, By Component, 2014-2021 (USD Million)
Table 3 Software: Market Size, By Region, 2014-2021 (USD Million)
Table 4 Services: Market Size, By Region, 2014-2021 (USD Million)
Table 5 Services: Market Size, By Type, 2014-2021 (USD Million)
Table 6 Managed Services: Market Size, By Region, 2014-2021 (USD Million)
Table 7 Professional Services: Market Size, By Region, 2014-2021 (USD Million)
Table 8 Professional Services: Market Size, By Type, 2014-2021 (USD Million)
Table 9 Support and Maintenance Services: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Consulting Services: Market Size, By Region, 2014-2021 (USD Million)
Table 11 Performance Analytics Market Size, By Application, 2014-2021 (USD Million)
Table 12 Sales and Marketing Performance Analytics: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Financial Performance Analytics: Performance Analytics, By Region, 2014-2021 (USD Million)
Table 14 Supply Chain Performance Analytics: Market Size, By Region, 2014-2021 (USD Million)
Table 15 IT Operations Performance Analytics: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Employee Performance Analytics: Market Size, By Region, 2014-2021 (USD Million)
Table 17 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 18 Performance Analytics Market Size, By Analytics Type, 2014-2021 (USD Million)
Table 19 Predictive Analytics: Market Size, By Region, 2014-2021 (USD Million)
Table 20 Prescriptive Analytics: Performance Analytics, By Region, 2014-2021 (USD Million)
Table 21 Descriptive Analytics: Market Size, By Region, 2014-2021 (USD Million)
Table 22 Performance Analytics Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 23 On-Premises: Market Size, By Region, 2014-2021 (USD Million)
Table 24 Cloud: Market Size, By Region, 2014-2021 (USD Million)
Table 25 Performance Analytics Market Size, By Organization Size, 2014-2021 (USD Million)
Table 26 Small and Medium Businesses: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Large Enterprises: Market Size, By Region, 2014-2021 (USD Million)
Table 28 Performance Analytics Market Size, By Vertical, 2014–2021 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 30 Telecommunications and IT: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Retail and E-Commerce: Market Size, By Region, 2014-2021 (USD Million)
Table 32 Government and Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Healthcare: Market Size, By Region, 2014-2021 (USD Million)
Table 34 Manufacturing: Market Size, By Region, 2014-2021 (USD Million)
Table 35 Energy and Utilities: Market Size, By Region, 2014-2021 (USD Million)
Table 36 Construction and Engineering: Market Size, By Region, 2014-2021 (USD Million)
Table 37 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 38 Performance Analytics Market Size, By Region, 2014–2021 (USD Million)
Table 39 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 40 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 41 North America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Analytics Type, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 47 Europe: Market Size, By Component, 2014–2021 (USD Million)
Table 48 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 49 Europe: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By Analytics Type, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 54 Performance Analytics Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Component, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Analytics Type, 2014-2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 63 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 65 Middle East and Africa: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 67 Middle East and Africa: Market Size, By Analytics Type, 2014–2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 69 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 70 Middle East and Africa: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 71 Latin America: Performance Analytics Market Size, By Component, 2014–2021 (USD Million)
Table 72 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 73 Latin America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 74 Latin America: Market Size, By Application, 2016–2021 (USD Million)
Table 75 Latin America: Market Size, By Analytics Type, 2014–2021 (USD Million)
Table 76 Latin America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 77 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 78 Latin America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 79 Partnerships, Agreements, and Collaborations, 2016–2017
Table 80 New Product Launches, 2016-2017
Table 81 Expansions, 2015–2017
Table 82 Merger and Acquisitions, 2016–2017


List of Figures (57 Figures)

Figure 1 Performance Analytics Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Performance Analytics Market is Poised to Witness High Growth During the Period 2016–2021
Figure 6 Market Snapshot on the Basis of Components (2016 vs 2021)
Figure 7 Market Snapshot on the Basis of Services (2016 -2021)
Figure 8 Market Snapshot on the Basis of Applications (2016-2021)
Figure 9 Market Snapshot on the Basis of Deployment Models (2016 - 2021)
Figure 10 Market Snapshot on the Basis of Analytic Types (2016 - 2021)
Figure 11 Emerging Advanced Vendor Offerings is Expected to Boost Opportunities in the Performance Analytics Market
Figure 12 North America is Estimated to Dominate the Performance Analytics Market in 2016
Figure 13 Banking, Financial Services, and Insurance is Expected to Have the Largest Market Share in 2016
Figure 14 Regional Lifecycle: Asia-Pacific is Estimated to Be in the Growth Phase in 2016
Figure 15 Performance Analytics Market: Evolution
Figure 16 Market By Component
Figure 17 Market By Application
Figure 18 Market By Deployment Model
Figure 19 Market By Organization Size
Figure 20 Market By Industry Vertical
Figure 21 Market By Region
Figure 22 Market Drivers, Restraints, Opportunities, and Challenges
Figure 23 Value Chain Analysis: Performance Analytics Market
Figure 24 Performance Analytics Market: Strategic Benchmarking
Figure 25 The Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 Managed Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Consulting Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 IT Operations Performance Analytics Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 Descriptive Analytics is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Cloud-Based Performance Analytics Deployment Model is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 Small and Medium Businesses Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 32 Retail and E-Commerce Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Regional Snapshot: Asia-Pacific is Expected to Have the Highest CAGR in the Performance Analytics Market
Figure 34 Asia-Pacific is Projected to Have the Highest Market Growth in the Performance Analytics Market
Figure 35 North America Market Snapshot
Figure 36 Asia-Pacific Market Snapshot
Figure 37 Companies Adopted Product Launches as the Key Growth Strategy From 2014 to 2017
Figure 38 Market Evaluation Framework
Figure 39 Battle for Market Share: Partnership, Collaborations, and Agreement Was the Key Strategy Adopted By the Players in the Performance Analytics Market During 2014–2017
Figure 40 Vendor Analysis: Criteria Weightage
Figure 41 Product Offerings Comparison
Figure 42 Business Strategy Comparison
Figure 43 Geographic Revenue Mix of Top Five Market Players
Figure 44 IBM Corporation: Company Snapshot
Figure 45 IBM Corporation: SWOT Analysis
Figure 46 SAP SE: Company Snapshot
Figure 47 SAP SE: SWOT Analysis
Figure 48 SAS Institute, Inc.: Company Snapshot
Figure 49 SAS Institute, Inc.: SWOT Analysis
Figure 50 Oracle Corporation: Company Snapshot
Figure 51 Oracle Corporation: SWOT Analysis
Figure 52 Siemens AG: Company Snapshot
Figure 53 Siemens AG: SWOT Analysis
Figure 54 Xactly Corporation: Company Snapshot
Figure 55 Servicenow, Inc.: Company Snapshot
Figure 56 Callidus Software, Inc.: Company Snapshot
Figure 57 Nice Systems Inc.: Company Snapshot

The performance analytics market is estimated to grow from USD 1.10 Billion in 2016 to USD 2.59 Billion by 2021, at a high Compound Annual Growth Rate (CAGR) of 18.7% during the forecast period. Simple to utilize and integrated business applications of performance analytics software will propel the growth of the market. Major driver of the market is rising prevalence of metrics-driven business performance assessment. The report provides detailed insights into the global market, which is segmented by component, application, analytic type, organization size, deployment model, industry vertical, business function, and region. In component, performance analytics market software segment is expected to have the largest market share during the forecast period. In analytics type, predictive analytics finds surplus applications, which can benefit by adapting performance analytics technologies. Sales & marketing performance analytics application, which is applicable across all the major industry verticals, is expected to have the largest market share. Considering today’s highly competitive environment, the need to promote and manage sales and marketing activities to help companies gain recognition among consumers and increase the overall profitability of the company.

The cloud deployment model has a higher adoption, as compared to the on-premises deployment model. This is mainly because of it attributes, such as flexibility & scalability and privacy-based enhancements being provided over the cloud at reasonable prices. The Baking, Financial Services, & Insurance (BFSI) segment holds the largest market share in vertical segment, where software is used to tackle issues such as insufficient data modeling capabilities. It helps identify critical data and traps them with basic rules to secure it. However, the retail & e-commerce is poised to grow at the highest rate during the forecast period, which will help them work with highly sensitive data being ingested in real-time from sensors and devices.

In organizations, among analytic type, predictive analytic segment is expected to have the highest adoption rate, due to the availability of low cost cloud deployments options. Determining data and predicting future outcomes and trends are the main attributes due to which the predictive analytics in analytic type segment is expected to have the highest market share in the performance analytics market.

Performance Analytics Market

The report covers all the major aspects of the performance analytics market and provides an in-depth analysis across the regions of North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America. The market in North America is expected to hold the largest market share. The APAC region is projected to have great opportunities in this market and to grow at the highest CAGR by 2021. This is due to the massive growth of data through IoT and other connected devices.

The performance analytics market faces challenges such as data privacy & security concerns and lack of skilled analytical workforce. Major factor that is restraining the growth of the market is concerns about the positive ROI.

Major vendors that offer performance analytics offerings globally are SAS Institute Inc. (North Carolina, U.S.), IBM Corporation (New York, U.S.), Oracle Corporation (California, U.S.), SAP SE (Walldorf, Germany), (California, U.S.), Siemens AG (Munich, Germany), Adaptive Insights (Pennsylvania, U.S.), Xactly Corporation (California, U.S.), Optymyze (California, U.S.), Service Now Inc, (California, U.S.), and Callidus Software (California, U.S.) These vendors adopted different types of organic as well as inorganic growth strategies such as new product launches, partnerships, and collaborations to expand their offerings in the performance analytics market.

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