Portable Power Station Market by Technology (Lithium-ion, Sealed Lead Acid), Capacity (0-100, 100-200, 200-400, 400-1000, 1000-1500, >=1500 WH), Application (Emergency, Off-grid, Automotive), Power Source, Sales Channel, Region - Global Forecast to 2028
[210 Pages Report] The global portable power station market is estimated to grow from USD 0.5 billion in 2023 to USD 1.1 billion by 2028; it is expected to record a CAGR of 18.4% during the forecast period. Recently regions has witnessed a rapid growth in portable power station demand due to growing millennial camping population who are updated with the latest technologies. The market for portable power stations is projected to benefit greatly from rising outdoor recreational activities.
To know about the assumptions considered for the study, Request for Free Sample Report
To know about the assumptions considered for the study, download the pdf brochure
Portable Power Station Market Dynamics
Driver: Increasing sales of smart electronic devices
The assembly, manufacturing, design, and development of electronic components and equipment are carried out by organizations operating within the global electronics industry. The electronics industry stands out as one of the most innovative and rapidly evolving sectors. With fierce competition, companies continuously strive to introduce the latest technologies to the market ahead of their competitors. The electronics manufacturing industry can be primarily categorized into four segments: consumer products, industrial products, government products, and electronic components. However, in recent years, there has been a notable emphasis on consumer products, which encompass a wide range of items such as alarm systems, home intercommunication systems, electronic ovens, personal computers, video game systems, radios, smartphones, DVD players, cell phones, and televisions. The consumer electronics market offers substantial growth opportunities, driven by increasing investments in applications like smart homes, smart cars, and smart cities. These applications necessitate uninterrupted consumer connectivity across platforms, thereby fueling the demand for the latest smart devices that facilitate seamless connectivity.
Restraint: Periodic battery replacements and maintenance of portable power stations
Periodic battery replacement and maintenance serve as restraints for the portable power station market due to several factors. The need for battery replacements adds additional costs for users, impacting the overall affordability and accessibility of these power stations. The expense of purchasing new batteries or servicing existing ones can discourage potential buyers, especially in price-sensitive markets. Secondly, the requirement for maintenance introduces inconvenience for users. They need to allocate time and resources to ensure proper upkeep of the battery, including monitoring its performance, cleaning, and potentially seeking professional assistance for repairs. Additionally, Moreover, the limited lifespan of batteries affects the long-term reliability and sustainability of portable power stations.
Opportunities: Capitalize on the energy transition and renewable integration
Energy transition and the integration of renewable energy sources present significant opportunities for the portable power station market. As the world moves towards cleaner and more sustainable energy solutions, portable power stations can play a crucial role in enabling the use of renewable energy on a smaller scale. These power stations can harness solar, wind, or other renewable sources to generate electricity, making them eco-friendly alternatives to traditional fossil fuel-based generators. The ability to integrate renewable energy into portable power stations allows users to access clean and sustainable power, reducing their carbon footprint and environmental impact. This aligns with the increasing awareness and demand for environmentally friendly energy solutions.
Challenges: Low operational efficiency as compared to fossil fuel generators
Fossil fuel-based generators have a higher power output and can sustain continuous operation for extended periods, making them suitable for high-demand applications or situations where a consistent power supply is required. In contrast, portable power stations typically have lower power capacities and limited operational time before requiring recharging or refueling. This can pose challenges in scenarios where there is a need for prolonged power usage or when powering energy-intensive devices. Additionally, the convenience of quickly refueling fossil fuel generators may make them a preferred choice in certain situations.
Portable power station Market Ecosystem
Prominent companies in this market include well-established, financially stable manufacturers of Portable power station systems and components. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include Goal Zero (US), Jackery (US), Duracell (US), EcoFlow (US), Anker Innovation (US), and Lion Energy (US).
The 100–200 segment, by capacity, is expected to be the second-fastest growing market during the forecast period.
This report segments the portable power station market based on capacity into 0−100 Wh, 100−200 Wh, 200−400 Wh, and 400−1,000 Wh, 1,000−1,500 Wh, and 1,500 Wh and above. Portable power stations in the 100-200 Wh capacity range offer versatility in a range of outdoor activities, including camping trips, cottage excursions, off-road adventures, and RV journeys. These power stations serve as reliable emergency power sources for charging various devices such as phones, small fans, laptops, radios, and more. The key technology employed in these portable power stations is lithium-ion, enabling efficient energy storage. They can be charged using both direct power and solar power, providing flexibility in charging options. The average cost of portable power stations in this category amounts to approximately USD 200. With their capacity range, these power stations can charge tablets, drones, and laptops multiple times while offering up to 12 recharges for smartphones.
By application, the emergency power segment is expected to be the second–fastest growing during the forecast period
This report segments the portable power station market based on application into three segments: emergency power, off-grid power, and automotive. The emergency power segment is expected to be the second–fastest growing segment during the forecast period. These power stations provide a reliable and independent source of electricity during emergencies such as natural disasters, power outages, or other unforeseen events. During such situations, access to electricity is crucial for communication, lighting, medical devices, and powering essential appliances. Portable power stations offer a convenient and immediate solution, allowing users to quickly restore power to their devices and maintain essential functionality.
“North America”: The fastest in the portable power station market”
North America is expected to be the fastest growing region in the portable power station market between 2023–2028, followed by the Asia Pacific, Europe, and Middle East. The North American region witnessed an increase in camping population.
Key Market Players
The portable power station market is dominated by a few major players that have a wide regional presence. The major players in the portable power station market include Goal Zero (US), Jackery (US), Duracell (US), EcoFlow (US), Anker Innovation (US), and Lion Energy (US). Between 2018 and 2022, Strategies such as contracts, agreements, partnership, merger, acquisitions, and expansions are followed by these companies to capture a larger share of the portable power station market.
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
Request Sample Scope of the Report
Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
|
Report Metric |
Details |
|
Market size available for years |
2019–2028 |
|
Base year considered |
2022 |
|
Forecast period |
2023–2028 |
|
Forecast units |
Value (USD) |
|
Segments covered |
Portable power station market by technology type, power source, sales channel, application, capacity, and region. |
|
Geographies covered |
Asia Pacific, North America, Europe, South America, Middle East and Africa. |
|
Companies covered |
Goal Zero (US), Jackery (US), Lion Energy (US), EcoFlow (US), Anker Innovations (US), LIPOWER (China), iForway (China), ChargeTech (US), MIDLAND RADIO (US), Duracell Inc. (US), Drow Enterprise (China), Suaoki (China), Milwaukee Tool (US), ALLPOWERS Inc (China), Bluetti (US), Scott Electric Corporation (US), Oukitel (US), Rockpals (US), Aimtom (Canada), PowerOak (China). |
This research report categorizes the portable power station market by technology type, power source, sales channel, application, capacity and region.
On the basis of by technology type, the portable power station market has been segmented as follows:
- Lithium-ion
- Sealed Lead-acid
On the basis of power source, the portable power station market has been segmented as follows:
- Hybrid Power
- Direct Power
On the basis of sales channel, the portable power station market has been segmented as follows:
- Online Sales
- Direct Sales
On the basis of application, the portable power station market has been segmented as follows:
-
Emergency Power
- Residential
- Commercial
- Off-grid Power
- Automotive
On the basis of capacity, the portable power station market has been segmented as follows:
- 0–100 Wh
- 100–200 Wh
- 200–400 Wh
- 400–1,000 Wh
- 1,000–1,500 Wh
- 1,500 Wh and above
On the basis of region, the portable power station market has been segmented as follows:
- Asia Pacific
- Europe
- North America
- Middle East & Africa
- South America
Recent Developments
- In December 2022, Lion Energy entered into an agreement with ABF. Under this agreement, ABF will supply Lion Energy with high-capacity prismatic cells with 50 and 300 Ah outputs, which will be used in a variety of Lion Energy solutions, including portable solar generators and power stations.
- In August 2022, Goal Zero partnered with Yeti Cycles, a leading manufacturer of high-performance mountain bikes. Goal Zero has integrated its portable solar panels and portable power banks into Yeti Cycles' bikes and accessories to provide a stable source of power for off-grid riding as part of this partnership.
- In 2021, Jackery and Toyota partnered to create a portable power station for the Toyota Prius Prime. The Jackery Explorer 500 Portable Power Station is a compact and portable power solution that is compatible with the hybrid system of the Prius Prime. It is rechargeable using solar panels or an ordinary wall socket and can power a variety of gadgets, including electric automobiles.
- In November 2020, EcoFlow collaborated with SunPower to provide the EcoFlow - SunPower Energy bundle. This can be used to power small electronics and can be charged in 5 to 9 hours in direct sunlight.
Frequently Asked Questions (FAQ):
What is the current size of the portable power station market?
The current market size of the portable power station market is USD 0.5 billion in 2022.
What are the major drivers for the portable power station market?
Increasing need for uninterrupted power supply will be major drivers for the portable power station market.
Which is the largest region during the forecasted period in the portable power station market?
North America is expected to dominate the portable power station market between 2023–2028, followed by Asia Pacific and Europe. Increase recreational activities in recent years are driving the market for this region.
Which is the largest segment, by technology type during the forecasted period in the portable power station market?
The lithium-ion segment is expected to be the largest market during the forecast period. Lithium-ion portable power stations offer high energy density, providing a significant amount of power in a compact and lightweight package, making them ideal for portable and on-the-go applications. Additionally, they have a longer lifespan, faster charging capabilities, and can maintain a stable power output over time compared to other battery technologies.
Which is the fastest segment, by sales channel during the forecasted period in the portable power station market?
The online sales segment is expected to be the fastest market during the forecast period. Online sales channels offer customers the advantage of accessing a wide selection of portable power stations from various brands, allowing them to easily compare features and prices.
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
The study involved major activities in estimating the current size of the portable power station market. Exhaustive secondary research was done to collect information on the peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of the segments and subsegments.
Secondary Research
This research study on the portable power station market involved the use of extensive secondary sources, directories, and databases, such as Hoovers, Bloomberg, Businessweek, Factiva, IMF, Kampgrounds of America, World Tourism Organization, US Bureau of Economic Analysis, and OneSource, to identify and collect information useful for a technical, market-oriented, and commercial study of the portable power station market. The other secondary sources included press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases.
Primary Research
The portable power station market comprises several stakeholders such as portable power station manufacturers, manufacturing technology providers, and technical support providers in the supply chain. The demand side of this market is characterized by the rising demand for portable power station in, generation, transmission, and distribution application. The supply side is characterized by rising demand for contracts from the industrial sector, and mergers & acquisitions among big players. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Following is the breakdown of primary respondents:
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the portable power station market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry and market have been identified through extensive secondary research, and their market share in the respective regions have been determined through both primary and secondary research.
- The industry’s value chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Portable power station Market Size: Tow-Down Approach
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the total market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments, the data triangulation and market breakdown processes have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand- and supply sides. Along with this, the market has been validated using both the top-down and bottom-up approaches.
Market Defenition
A portable power station is a compact and mobile device that is utilized to generate electrical power in various environments. It is equipped with a rechargeable battery and multiple power outlets, including USB ports, AC outlets, and DC outputs. These power stations are designed to charge and operate a wide range of electronic devices such as smartphones, tablets, laptops, and appliances like fans, mini coolers, and electric blankets.
The market growth is being driven by the increasing use of smart electronic devices, the growing demand for uninterrupted and reliable power, and the implementation of stringent emission regulations for the off-grid power sector.
Key Stakeholders
- Camping associations
- Consulting companies in the energy and power sector
- Distributors of portable power stations
- Governments and research organizations
- Power equipment and garden tool manufacturers
- Portable power station manufacturers
- Spare parts and component suppliers
Objectives of the Study
- To define, describe, segment, and forecast the portable power station market size, by power source, technology type, capacity, application, and sales channel, in terms of value
- To forecast the market size across five key regions, namely, North America, Europe, Asia Pacific, Middle East & Africa, and South America, along with the country-level market sizes, in terms of value
- To provide detailed information about the key drivers, restraints, opportunities, and industry-specific challenges influencing the growth of the portable power station market
- To strategically analyze the portable power station market with respect to individual growth trends, prospects, and contributions of each segment to the market
- To provide information pertaining to the supply chain, trends/disruptions impacting customer business, market map, pricing of portable power stations, and regulatory landscape pertaining to the portable power station market
- To strategically analyze the micromarkets with respect to individual growth trends, upcoming expansions, and their contributions to the overall market
- To analyze opportunities for stakeholders in the portable power station market and draw a competitive landscape for market players
- To benchmark players within the market using the company evaluation quadrant, which analyzes market players on various parameters within the broad categories of business and product strategies
- To compare key market players with respect to the market share, product specifications, and applications
- To strategically profile key players and comprehensively analyze their market ranking and core competencies.
- To track and analyze competitive developments in the portable power station market, such as sales contracts, agreements, investments, expansions, product launches, alliances, mergers, partnerships, joint ventures, collaborations, and acquisitions in the portable power station market.
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
Product Analysis
- Product Matrix, which provides a detailed comparison of the product portfolio of each company
Company Information
- Detailed analyses and profiling of additional market players
Generating Response ...
Growth opportunities and latent adjacency in Portable Power Station Market
Portable power stations are rechargeable, battery-powered DC to AC inverters that are used for powering electrical equipment. They are equipped with an AC outlet, a DC carport, and USB charging ports for charging equipment such as smartphones, tablets, laptops, and appliances, including fans, mini coolers, electric blankets, etc. Lithium-ion and sealed lead acid are the key battery technologies used in portable power stations. This report covers the latest industry trends, country level growth factors, market development insights and quantifies the market size and growth forecast at a regional and country level, furthe broken-down by each type ofPower Source, each Technology Type, by each Power capacity, by each industry applications and by sales channels, such as online sales and direct sales. Market share analysis of key players for the year 2020, including their revenue analysis for last three years, product and business revenues, key financial analysis, organic and in-organic growth strategies, contract awarded & details of the contracts, key investments and expansions plans and all other key development including SWOT analysis will be provided for all global and regional players.
Need to know more about the Portable Power Station Market size and scope in asia pacific for the forecast year.