Portable Generator Market

Portable Generator Market by Fuel (Gasoline, Diesel, Gas), Application (Emergency, Prime/Continuous), Power Rating (below 5 kW, 5–10 kW, 10–20 kW), End-User (Residential, Commercial, Industrial), and Region- Global Forecast to 2024

Report Code: EP 5879 Oct, 2019, by marketsandmarkets.com

[155 Pages Report] The global portable generator market size is projected to reach USD 2.5 billion by 2024 from an estimated value of USD 2.0 billion in 2019, at a CAGR of 4.1% during the forecast period. The growth of the market is attributed to the high demand for portable generators in countries such as the US, Mexico, and Puerto Rico. In addition, an increasing number of weather-related power outages and the growing demand for uninterrupted and reliable power supply in developed and developing nations are expected to drive the global portable generator industry during the forecast period.

Portable Generator Market

The residential segment is projected to be the largest portable generator market, by end-user, during the forecast period

The portable generator market has been segmented, by end-user, into residential, commercial, and industrial. The residential end-user segment led the market in 2018. Portable generators are mainly used to run small- and medium-sized loads, including household appliances and industrial machinery such as air compressors, drills, vibrators, and agricultural applications.

The increasing number of weather-related and non-weather-related (aging grid) power outages are creating problems for small- and medium-scale businesses, which are considered to be the main drivers for the portable generator industry.

The gasoline (petrol) segment is projected to be the fastest-growing market during the forecast period

The portable generator market is segmented, by fuel, into gasoline (petrol), diesel, natural gas, and others, which includes LPG, propane, and biodiesel. The gasoline (petrol) segment is the fastest-growing portable generator industry. Gasoline portable generators have a major advantage of the availability of fuel stations everywhere; they are comparatively less expensive if used for running portable generators for a shorter time period, which is likely to increase its demand.

The 5–10 kW segment is projected to be the fastest-growing portable generator market, by power rating, during the forecast period

The portable generator market has been segmented, by power rating, into below 5 kW, 5–10 kW, and 10–20 kW. The 5–10 kW segment is expected to be the fastest-growing market during the forecast period. The 5–10 kW generators are used in air compressors, drills, high-pressure washers, and industrial motors, and these portable generators can handle a considerable amount of load.

The prime/continuous segment is projected to be the fastest-growing portable generator market, by application, during the forecast period

The portable generator market, by application, has been segmented into emergency and prime/continuous power. The prime/continuous power segment is expected to be the fastest-growing market during the forecast period. Increasing construction activities in countries such as China, India, the US, the UAE, and Saudi Arabia are expected to create the demand for portable generators for prime/continuous power applications.

Portable Generator Market

North America is projected to be the largest market during the forecast period

In this report, the portable generator market is segmented into five regions, namely, North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is estimated to be the largest market from 2019 to 2024.

Asia Pacific is expected to be the fastest-growing market for portable generators during the forecast period. Asia Pacific is the home to two of the fastest-growing economies—India and China. The building & construction market is on the rise in India and China due to current government initiatives such as smart cities and green building initiatives, which are expected to create the demand for portable generators during the forecast period.

Key Market Players

The major players in the portable generator market are Honda, Generac, Yamaha, Atlas Copco, Briggs & Stratton, Kubota, Siemens, Cummins, Kohler, Caterpillar, Honeywell, Wacker Neuson, and Eaton.

Honda, as it is popularly known, is a Japanese conglomerate and manufactures automobiles, engines, power equipment, aircraft, robots, and motorcycles. The company has a global presence and operates in 4 segments, namely, automobiles, financial services, motorcycles, and power products & others. The power products & others segment includes general-purpose engines, generators, tillers, lawnmowers, snow throwers, and others. Honda has a subsidiary, namely, Honda R&D Co., which takes care of research & development activities globally. Honda has integrated digitalization with its portable generators, which helped its customers use this product more efficiently. The company has achieved this by investing in its R&D activities. It has invested USD 6.6 billion, which is 6.5% more than the previous year’s R&D expenditure. This has increased the unit sales of the company in the North American region.

Briggs & Stratton is one of the largest manufacturers and engine designers of outdoor power equipment. The company operates through 2 business segments, namely, engines and products. The products segment of the company provides portable and standby generators, pressure washers, lawn and garden power equipment, turf care products, and many more. The company manufactures gasoline engines for power products such as lawnmowers, snowblowers, pressure washers, portable gasoline generators, and construction equipment. The company focuses on new technologies and innovations as it has launched portable generators with Bluetooth and compact designs. The integration of Bluetooth technology helps the customer in understanding the remaining fuel levels or capacity of a portable generator. Briggs & Stratton always launch new products with innovative technologies, and this helps the company retain its position by selling more units in comparison with its competitors.

Scope of the Report

Report Metric


Market size available for years


Base year considered


Forecast period


Forecast units

Value (USD)

Segments covered

End-User, Application, Fuel, Power Rating, and Region

Geographies covered

North America, Europe, Asia Pacific, South America, and Middle East & Africa

Companies covered

Honda, Generac, Yamaha, Atlas Copco, Briggs & Stratton, Kubota, Siemens, Cummins, Kohler, Caterpillar, Honeywell, Wacker Neuson, and Eaton

This research report categorizes the portable generator market by end-user, application, fuel, power rating, and region.

By end-user

  • Residential
  • Commercial
  • Industrial

By application

  • Emergency
  • Prime/Continuous

By fuel

  • Gasoline (Petrol)
  • Diesel
  • Natural Gas
  • Others

By power rating

  • Below 5 kW
  • 5–10 kW
  • 10–20 kW

By region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • South America

Recent Developments

  • In April 2019, Briggs & Stratton launched the P4500 PowerSmart Series inverter generator. It is equipped with CO Guard Carbon Monoxide Shutdown technology, designed to shut down the generator if harmful levels of CO accumulate in the generator's operating area.
  • In February 2018, Generac introduced XC series portable generators with a power rating of 6.5–8 kW. The XC series portable generators are designed for commercial and rental applications.
  • In August 2017, Honda launched the new EM10000 generator, which delivers 9,000 W of power suitable for worksites and farms. The new generator includes features such as liquid crystal screen, hour meter, output voltmeter, battery voltmeter, and error coding.

Key Questions Addressed by the Report

  • What are the revolutionary technology trends that could be witnessed over the next five years?
  • What will be the revenue pockets for the portable generator market in the next five years?
  • Which of the type segments will have the maximum opportunity to grow during the forecast period?
  • Which will be the leading regions with the largest market share by 2024?
  • How are the companies implementing organic and inorganic strategies to gain increased market share?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
    4.1. Introduction

5 Market Overview
    5.1. Market Dynamics
           5.1.1. Introduction
           5.1.2. Drivers
           5.1.3. Restraints
           5.1.4. Opportunities
           5.1.5. Challenges

6 Portable Generator Market, By End-User (USD Million - 2017, 2018, 2019-E, 2024-F)
    6.1. Introduction
    6.2. Residential
    6.3. Commercial
    6.4. Industrial

7 Portable Generator Market, By Power Rating (USD Million - 2017, 2018, 2019-E, 2024-F)
    7.1. Introduction
    7.2. Less Than 5 kW
    7.3. 5 kW–10 kW
    7.4. 10 kW–20 kW

8 Portable Generator Market, By Fuel (USD Million - 2017, 2018, 2019-E, 2024-F)
    8.1. Introduction
    8.2. Gasoline (Petrol)
    8.3. Diesel
    8.4. Natural Gas
    8.5. Other (Propane, Lpg, and Biodiesel)

9 Portable Generator Market, Application (USD Million - 2017, 2018, 2019-E, 2024-F)
    9.1. Introduction
    9.2. Emergency
    9.3. Prime/Continuous

10 Portable Generator Market, By Region (USD Million - 2017, 2018, 2019-E, 2024-F)
     10.1. Introduction
     10.2. North America
             10.2.1. By End-User
             10.2.2. By Power Rating
             10.2.3. By Fuel
             10.2.4. By Application
             10.2.5. By Country
                            By End-User
     10.3. Asia Pacific
             10.3.1. By End-User
             10.3.2. By Power Rating
             10.3.3. By Fuel
             10.3.4. By Application
             10.3.5. By Country
                            By End-User
               South Korea
               Rest of Asia Pacific
     10.4. South America
             10.4.1. By End-User
             10.4.2. By Power Rating
             10.4.3. By Fuel
             10.4.4. By Application
             10.4.5. By Country
                            By End-User
               Rest of South America
     10.5. Europe
             10.5.1. By End-User
             10.5.2. By Power Rating
             10.5.3. By Fuel
             10.5.4. By Application
             10.5.5. By Country
                            By End-User
               Rest of Europe
     10.6. Middle East & Africa
             10.6.1. By End-User
             10.6.2. By Power Rating
             10.6.3. By Fuel
             10.6.4. By Application
             10.6.5. By Country
               Saudi Arabia
                            By End-User
               South Africa
               Rest of the Middle East & Africa

11 Competitive Landscape
     11.1. Introduction
     11.2. Market Share Analysis
     11.3. Competitive Scenario
     11.4. Competitive Leadership Mapping

12 Company Profiles
     12.1. Briggs & Straton
             12.1.1. Business Overview
             12.1.2. Products Offered
             12.1.3. Recent Developments
             12.1.4. MnM View
     12.2. Honda
     12.3. Kohler
     12.4. Yamaha
     12.5. Kubota
     12.6. Champion
     12.7. Siemens
     12.8. Caterpillar
     12.9. Atlas Copco
     12.10. Cummins
     12.11. Eaton
     12.12. Honeywell
     12.13. Wacker Neuson
     12.14. Generac
     12.15. Inmesol
     12.16. Himoinsa
     12.17. Pulsar Products
     12.18. Duromax
     12.19. Wen Products
     12.20. Loncin

13 Appendix 
     13.1. Insights of Industry Experts 
     13.2. Discussion Guide 
     13.3. Knowledge Store: Marketsandmarkets’ Subscription Portal 
     13.4. Available Customization
     13.5. Related Reports
     13.6. Author Details

This study involved four major activities in estimating the current size of the portable generator market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and market sizing with industry experts across the value chain through rigorous primary research. Both top-down and bottom-up approaches were used to estimate the total market size. The market breakdown and data triangulation techniques were employed to estimate the market size of the segments and the corresponding subsegments.

Secondary Research

This research study involved the use of extensive secondary sources, directories, and databases, such as UNCTAD data, industry publications, several newspaper articles, Statista Industry Journal, Factiva, and portable generator journal, to identify and collect information useful for a technical, market-oriented, and commercial study of the portable generator market. The other secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, manufacturer associations, trade directories, and databases. 

Primary Research

The portable generator market comprises several stakeholders such as associations and industry bodies, consulting companies dealing with the portable generator manufacturing companies, manufacturer associations, petrol & diesel engine manufacturers, institutional investor, government & research organizations, and others. The supply side is characterized by the increasing adoption of new product launches, contracts & agreements, and mergers & acquisitions among leading players. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. The breakdown of primary respondents is given below:

Portable Generator Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the size of the global portable generator market and its dependent submarkets. These methods were also extensively used to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the industry and market were identified through extensive secondary research, and their market shares in the respective regions were determined through both primary and secondary research.
  • The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size-using the market size estimation processes as explained above-the market was split into several segments and subsegments. To complete the entire market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides in the portable generator market.

Report Objectives

  • To define, describe, segment, and forecast the portable generator market by end-user, application, fuel, power rating, and region
  • To provide detailed information on the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges
  • To strategically analyze the portable generator market with respect to individual growth trends, future expansions, and contribution of each segment to the market
  • To analyze market opportunities for stakeholders and details of the competitive landscape for market leaders
  • To forecast the growth of the portable generator market with respect to the regions, namely, North America, Asia Pacific, South America, Europe, and the Middle East & Africa
  • To profile and rank key players and comprehensively analyze their respective market shares
  • To analyze competitive developments such as contracts & agreements, investments & expansions, new product launches, and mergers & acquisitions in the portable generator market

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the client’s specific needs. The following customization options are available for this report:

Regional Analysis

  • Further breakdown of region or country-specific analysis

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
EP 5879
Published ON
Oct, 2019
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