Release Coating Market

[200 Pages Report] The release coating market is estimated to be USD 157 million in 2020 and is projected to reach USD 225 million by 2025, at a CAGR of 7.5% between 2020 to 2025. The rising awareness of health, increase consumer spending, growth of e-commerce, and increase of women workforce and the key factors driving sectors such as packaging, hygiene, consumer products, cosmetics, households, retails, and pharmaceuticals.

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COVID-19 impact on the global release coating market

The impact of COVID-19 has been severe, with the release coating market estimated to decline by 15.4% in 2020 in terms of value. All the end-user applications in the release coating market except for hygiene and medical is estimated to register negative growth due to factors such as lockdown, supply chain disruption, and decline in consumer spending affecting end-use industries such as packaging, electrical & electronics, logistics, hygiene & personal care, consumer goods, and retail. The panic buying of hygiene products during the start of the CVID-19 pandemic and the increased demand for medical attention pertaining to the COVID-19 pandemic is expected to keep the growth of hygiene and medical application positive.

Non-silicone release coating: the fastest-growing type of release coating in the material segment

The increasing environmental regulations are restraining the growth of silicone release coating in North America and the European region, while lenient regulatory standards in the APAC drives the silicone release coating to grow faster than other regions. The strict regulatory standards are driving the non-silicone release coating to register the fastest growth in the material segment during the forecast period.

Hygiene application is the fastest growing in the release coating market

Increasing penetration of hygiene products such as baby diapers, sanitary napkins, and adult incontinence products in the developing countries and increased consumption of premium hygiene products in the developed countries is expected to drive the global release coating market during the forecast period. The growing awareness, increasing consumer spending, and growth of e-commerce are the factors that are driving the hygiene application in the release coating market.

Release coating market dynamics

Driver: Rising global population, increase in per capita income, healthcare awareness is expanding the end-use markets

Better healthcare facilities are leading toward an increase in life expectancy. More than 75% of costs in healthcare facilities is from people suffering from chronic diseases, which in turn helps the growth of the medical device and equipment market. Various medical applications benefit from release coating, ranging from analytical and surgical instruments to sterilization equipment and packaging of pharmaceutical products. The release coating is particularly useful with implantable instruments such as orthopedic and respiratory devices due to their low friction qualities and ease of insertion. In the future, the growing demand for medical devices and equipment, and tools will drive the release coating market as the demand for healthcare facilities rise.

The aging population worldwide is driving the use of disposable medical devices and transdermal patches for therapeutics and pharmaceuticals. The rise in per-capita income in developing countries increases the expenditure on healthcare facilities. As the income level increases, people tend to choose better healthcare facilities. The growth in the medical industry will lead to the growth of the release coating market

Restraints: Differences in release control may result in failure of the release coating

Control release polymers (CRPs) are widely used in release coating for the tapes and label industries to increase the release force needed to remove a label or transfer the adhesive from a release liner during delamination. These tight-release liners are used with removable labels where premature delamination is a concern and with transfer adhesives where there must be a release differential between the two liners of the laminate construction. Tight release control depends upon various factors such as adhesive formulations, adhesive thickness, laminate storage conditions, liner handling, and incomplete cure. Any of these factors could contribute to a significant difference in release control. In the absence of suitable release control as per different substrates, release coating could become soft and break easily, thus affecting the very purpose of non-sticking. However, many big manufacturers are coming up with advanced technologies that can help in delivering good controlled release across a wider range of substrates while supporting increasing line speeds and volumes, maintaining superior quality, and thus reducing systems costs.

Opportunity: Opportunities for Polydimethylsiloxane (PDMS) based release coating

Among different materials, silicones are preferred as they can be applied and cured into a PDMS network on various backing substrates, thereby limiting migration problems. They also offer substantially lower release forces than other materials.

The silicone polymer may be selected on the basis of specific release capabilities and other desired properties depending upon the end applications. The preferred silicone polymers are the PDMS polymers, although the organomodified polymers may be used. Coatings made from PDMS offer excellent anchorage to many different substrates and are compatible with a wide variety of adhesives. Furthermore, PDMS based release coating can be cured quickly, and they are easy to adjust. It enhances the processing, release performance, and cost-effectiveness of the substrate on which coating is applied.

Other materials such as fluorocarbons, carbamates, polyacrylates, and polyolefins can also be used by the manufacturers while producing release coating, as they provide a cure temperature of 210˚F and efficient performance to various applications such as tapes, labels, and packaging. However, due to the inexpensive nature and other superior properties of PDMS based release coating, many big manufacturers are focusing on PDMS based release coating

Challenges: The development of cost-effective products under stringent environmental regulations is a challenge

Increasingly stringent environmental regulations governing the use of release coating have compelled manufacturers to develop products with low VOCs, high solid content, and less harmful biocides. REACH, Green Seal, SED, and BPD are stringent environmental regulations to cut down the usage of VOCs and HAPs. This has resulted in technical difficulties in the use of solvent-borne coatings. These regulations also make the industries shift to eco-friendly coatings. However, the challenge exists in the development of new products that conform to these strict regulations and also make it efficient for the industries economically.

APAC estimated to be the fastest-growing market for release coating

Asia-Pacific is estimated to be the fastest-growing market for release coating. This high growth is associated with the increasing penetration of hygiene products in the APAC countries. China is projected to be the largest market for release coating in APAC, followed by Japan. India, South Korea, Indonesia, Taiwan, and Malaysia are other major countries contributing to the growth of the release coating market in the region. The growing pharmaceutical, retail, consumer goods, cosmetics, and household segments in the region drive the packaging industry, and with it, the label application grows, which holds the largest share in the APAC release coating market.

The semiconductor industry in the region is anticipated to pick growth with the increasing adoption of disruptive technologies such as Artificial Intelligence (AI) and 5G during the forecast period. This growth drives the demands of tapes application in the release coating market. Countries such as Taiwan, China, Japan, and South Korea are the front runners in this upcoming development.

The packaging industry in developing economies such as India, Indonesia, Malaysia, and other South East Asian countries is expected to grow in double digits during the forecast period. The fast-growing packaging industry drives the label application of the release coating market in the region, with the application holding a major share in the market.

Key Market Players

The key companies profiled in the release coating market research report are Dow (US), Wacker Chemie AG (Germany), Elkem (Norway), Evonik Industries AG (Germany), Shin-Etsu Chemical Co. Ltd. (Japan), Omnova Solutions Inc. (US), Momentive Performance Materials Inc. (US), Mayzo Inc. (US), HITAC Adhesives and Coatings (US) and SOLV Inc. (US).

Scope of the report

This research report categorizes the release coating market on the basis of material, formulation, release liner, application, and region.

On the basis of material

• Silicone
• Non-silicone

On the basis of formulation

• Solvent based
• Solventless
• Emulsions

On the basis of release liner

• Paper Liners
• Filmic Liners

On the basis of application

• Labels
• Tapes
• Hygiene
• Industrial
• Medical
• Food bakery
• Others (Envelope and graphic)

On the basis of region

• North America
• South America
• Europe
• Asia Pacific (APAC)
• Middle East & Africa (MEA)

The market has been further analyzed for the key countries in each of these regions.

Recent Developments

• In May 2020, Shin-Etsu Chemical Co. Ltd. developed a new technology for reducing the amount of platinum used in silicone release coatings by about one-half. The main applications are primarily as coated release paper for stickers, labels, and adhesive tapes as well as for release films and manufacturing process release liner.
• In November 2019, Wacker Chemie AG opened a new silicon metal production facility in Holla, Norway. The company invested USD 111 million in the new plant. The new furnace in this location is one of the largest in the world.

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