Self-Adhesive Labels Market by Composition (Facestock, Adhesive, Release Liner), Nature (Permanent, Removable, Repositionable), Type (Release Liner, Linerless), Printing Technology, Application, and Region - Global Forecast to 2028
The self-adhesive labels market is projected to grow from USD 53.2 billion in 2023 to USD 69.2 billion by 2028, at a CAGR of 5.4% from 2023 to 2028. Self-adhesive labels are known as pressure-sensitive labels due to the technique that is used to line the back of the label. After the commercialization of this technique, self-adhesive labels soon became an industry mandate for labeling most products. The self-adhesive labels market is expected to witness a CAGR of 5.4% in terms of value during the forecast period due to the increasing popularity of their benefits and usage in the packaging industry. Rising demand from the industrial and retail sectors is also supporting the growth. Self-adhesive labels are used widely in developed countries; the market is growing at a higher rate in emerging economies.
Attractive Opportunities in the Self-Adhesive Labels Market
To know about the assumptions considered for the study, Request for Free Sample Report
Self-Adhesive Labels Market Dynamics
Driver: Growing urban population.
The growing urban population is poised to drive the self-adhesive labels market as urbanization accelerates demand for packaged goods. In urban environments, there is a heightened need for efficient and visually appealing labeling on a wide range of products, spanning from food and beverages to pharmaceuticals and consumer goods. Self-adhesive labels offer versatility, enabling manufacturers to meet the dynamic demands of urban consumers for clear product identification, branding, and regulatory information. As urbanization continues, the self-adhesive labels market is expected to grow in tandem with the increasing consumption of packaged products in densely populated urban areas worldwide.
Restraint: Printing directly on packaging surfaces
Printing directly on packaging surfaces serves as a restraint for the self-adhesive labels market. While self-adhesive labels offer versatility and ease of application, some industries prefer direct printing on packaging materials to eliminate the need for additional label application steps. This inclination toward direct printing can limit the market potential for self-adhesive labels, particularly in sectors where integrated and cost-effective solutions are prioritized, and where printing directly on packaging aligns with specific production requirements or regulatory standards.
Opportunities: Expansion into emerging markets
The self-adhesive labels market sees significant opportunities in emerging economies where industrialization, urbanization, and increased consumer spending are driving the demand for efficient packaging solutions. As these economies experience a surge in manufacturing activities and a growing consumer base, there is an escalating need for clear product identification, branding, and compliance with labeling regulations. Self-adhesive labels, with their versatility and ease of application, provide a cost-effective and customizable solution that aligns with the evolving packaging requirements of industries such as food and beverages, pharmaceuticals, and retail. The expanding markets in these regions present a ripe opportunity for the growth and diversification of the self-adhesive labels market.
Challenges: Varying environmental mandates across regions
The self-adhesive labels market faces a significant challenge in navigating varying environmental mandates across regions. As different countries and regions implement distinct regulations and sustainability standards, label manufacturers encounter the complexity of ensuring compliance with diverse environmental requirements. Meeting these mandates necessitates continuous adaptation of label materials and production processes, creating a challenge for industry players aiming for global market penetration. The need for harmonization and standardization in addressing environmental concerns poses a considerable hurdle for the self-adhesive labels market in achieving seamless and consistent operations across diverse regulatory landscapes.
By Type, Release Liner Labels accounted for the highest CAGR during the forecast period.
The versatility of release liner labels in accommodating different label materials and adhesives contributes to their growth. Manufacturers can choose from a variety of substrates and adhesives to meet specific application requirements, ensuring that release liner labels are suitable for a wide range of surfaces and environmental conditions. This adaptability makes release liner labels a preferred choice in industries with diverse labeling needs.
By Nature, Permanent labels accounted for the highest CAGR during the forecast period.
Advancements in label materials and adhesives have improved the performance and longevity of permanent labels. Manufacturers are developing innovative solutions that offer resistance to various environmental factors, including water, UV exposure, and temperature fluctuations. This has further expanded the application areas for permanent labels, making them suitable for a wide range of industries and challenging conditions.
By Printing Technology, Flexography accounted for the highest CAGR during the forecast period.
The durability and resilience of flexographic labels are noteworthy. Flexo inks adhere well to various substrates, providing labels with excellent resistance to environmental factors such as moisture, heat, and abrasion. This durability is particularly crucial for labels used in industries with challenging conditions, such as chemical, automotive, and outdoor applications. As industries continue to demand efficient and reliable labeling solutions, flexography is expected to maintain its position as the leading printing technology in the self-adhesive labels market.
By Application, Food & Beverages accounted for the highest CAGR during the forecast period.
The emphasis on brand differentiation and consumer engagement has driven the use of self-adhesive labels in the food and beverage sector. Manufacturers utilize these labels to create a distinct brand identity, convey product information effectively, and engage consumers through promotions and marketing messages. The flexibility of self-adhesive labels in accommodating various shapes, sizes, and design elements contributes to their popularity in helping brands stand out on crowded store shelves.
Asia Pacific is projected to account for the highest CAGR during the forecast period.
The emphasis on sustainability and environmental concerns has driven the demand for eco-friendly labeling solutions in the Asia Pacific region. Self-adhesive labels, with their ability to adhere to various surfaces without the need for additional adhesives, reduce waste and are considered more environmentally friendly than traditional labeling methods. As sustainability becomes a focal point for businesses and consumers alike, the market for self-adhesive labels is expected to continue its robust growth in the Asia Pacific region.
To know about the assumptions considered for the study, download the pdf brochure
Key Market Players
The self-adhesive labels market comprises key players such as CCL Industries (Canada), Avery Dennison Corporation (US), Multi-Color Corporation(US), Huhtamaki OYJ (Finland), and Coveris (Austria), and others. Expansions, acquisitions, joint ventures, and new product developments are some of the major strategies adopted by these key players to enhance their positions in the self-adhesive labels market.
Want to explore hidden markets that can drive new revenue in Self-Adhesive Labels Market?
Scope of the Report:
Want to explore hidden markets that can drive new revenue in Self-Adhesive Labels Market?
Report Metric |
Details |
Years Considered |
2021–2028 |
Base year |
2022 |
Forecast period |
2023–2028 |
Unit considered |
Value (USD Million/Billion), Volume (Million Square Meter) |
Segments |
Composition, Nature, Type, Printing Technology, Application, and Region |
Regions |
North America, Asia Pacific, Europe, South America, and Middle East & Africa |
Companies |
The major players are CCL Industries (Canada), Avery Dennison Corporation (US), Multi-Color Corporation(US), Huhtamaki OYJ (Finland), and Coveris (Austria). |
This research report categorizes the global self-adhesive labels market based on composition, nature, type, printing technology, application, and region.
On the basis of Composition:
- Facestock
- Adhesive
- Release Liner
On the basis of Nature:
- Permanent
- Removable
- Repositionable
On the basis of the Type:
- Release Liner
- Linerless
On the basis of the Printing Technology:
- Flexography
- Digital Printing
- Lithography
- Screen Printing
- Gravure
- Letterpress
- Offset
On the basis of Application:
- Food & Beverages
- Consumer Durables
- Pharmaceuticals
- Home & Personal Care
- Retail Labels
- E-Commerce
- Others (Apparel & Textiles, Industrial Lubricants & Paints, And Gifts)
On the basis of Region:
- North America
- Asia Pacific
- Europe
- South America
- Middle East & Africa
The market has been further analyzed for the key countries in each of these regions.
Recent Developments
- In July 2023, CCL Industries acquired Faubel & Co. Nachfolger GmbH (Germany), a specialist in manufacturing of labels for the pharmaceutical industry.
- In April 2023, the company acquired eAgile Inc., a privately held start-up technology company, which provides hardware and software solutions for the healthcare industry supplied alongside RFID inlays embedded into labels.
- In January 2023, the company announced the acquisition of Thermopatch (US), a leader in industrial laundry labeling, heat transfers, and emblems on textiles.
- In December 2022, the company acquired LUX Global Label, a globally recognized label solutions company.
- In November 2022, the company announced the acquisition of Flexcoat Autoadesivos S.A., which helps to company to increase its product portfolio.
- In September 2021, Huhtamaki completed the acquisition of Elif, a major supplier of sustainable flexible packaging to global brand owners. Huhtamaki reinforces its position as a leading flexible packaging company in emerging markets and strengthens its existing flexible packaging business in attractive consumer product categories
Frequently Asked Questions (FAQ):
What are the major drivers driving the growth of the self-adhesive labels market?
Self-adhesive labels market drivers, are increasing urban population, strong demand from end-use industries, growth of parent industry.
What are the major challenge in the self-adhesive labels market?
The major challenge in the self-adhesive labels market is the varying environmental mandates across regions.
What are the restraining factors in the self-adhesive labels market?
The major restraining factor faced by the self-adhesive labels market is the advantages of wet-glue labels over self-adhesive labels.
What is the key opportunities in the self-adhesive labels market?
The major opportunities in the self-adhesive labels market are the emerging economies, and forward integrations in value chain.
What are the applications where self-adhesive labels are used?
The key applications of the self-adhesive labels are food & beverages, consumer durables, pharmaceuticals, home & personal care, retail labels, e-commerce, and others. .
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Exclusive indicates content/data unique to MarketsandMarkets and not available with any competitors.
Extensive secondary sources, directories, and databases such as Hoovers, Bloomberg BusinessWeek, Factiva, and OneSource have been used to identify and collect information for this technical, market-oriented, and commercial study of the self-adhesive labels market. In-depth interviews were conducted with various primary respondents, which included key industry participants, subject matter experts (SMEs), C-level executives of key industry players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information and to assess prospects.
Secondary Research
In the secondary research process, various secondary sources have been referred to for identifying and collecting information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers; publications from recognized websites; and databases. Secondary research has mainly been used to obtain key information about the supply chain of the industry, the total pool of key players, market classification & segmentation according to the industry trends to the bottom-most level, regional markets, and key developments from both market- and technology-oriented perspectives.
The market size of self-adhesive labels has been estimated based on secondary data available through paid and unpaid sources and by analyzing the product portfolios of key companies. This data has been further validated through various primary sources.
Primary Research
The self-adhesive labels market comprises various stakeholders in the supply chain and includes suppliers, manufacturers, and end-users. Various primary sources from the supply and demand sides of the self-adhesive labels market have been interviewed to obtain qualitative and quantitative information. Primary participants from the supply side include key opinion leaders, executives, vice presidents, and CEOs of companies in the market. Primary sources from the demand side include experts from end-use industries, associations and institutions involved in the market, and key opinion leaders.
Following is the breakdown of primary respondents
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The supply-side and demand-side approaches have been extensively used, along with several data triangulation methods, for market size estimation and forecast of the overall market segments listed in this report. Extensive qualitative and quantitative data were analyzed to list key information/insights throughout the report. The research methodology used to estimate the market size includes the following:
- The key players in the industry were identified through extensive secondary research.
- The supply chain of the industry and market size, in terms of value and volume, were determined through primary and secondary research.
- All percentage shares split and breakdowns were determined using secondary sources and verified through primary sources.
- All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
- The research includes the study of annual reports, reviews, self-adhesive labels associations, and newsletters of key industry players, along with extensive interviews with key officials, such as directors and marketing executives.
Approach 1 : Bottom -Up Approach (Based On Linerless Labels Market)
To know about the assumptions considered for the study, Request for Free Sample Report
Approach 2: Bottom-Up Approach (Based On Release Liner Labels Market)
Data Triangulation
After arriving at the overall size of the self-adhesive labels market from the estimation processes explained above, the total market was split into several segments and subsegments. The data triangulation and market breakdown procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides.
Market Definition
Self-adhesive labels have their back surface coated with an adhesive substrate; they do not require any application of glue or moistening. These labels comprise a face material (also known as facestock) on which the information or message about the product is printed, an adhesive to stick facestock to the product or package, and a backing paper also known as the release liner (normally, a paper coated with silicone to keep the label from sticking to other objects). These labels are available in various shapes and sizes and are used extensively in the packaging industry.
Key stakeholders
- Raw material suppliers and producers
- Self-adhesive labels manufacturers, dealers, and suppliers
- Regulatory bodies
- Self-adhesive labels distributors/suppliers
- Local government
- Industry associations
- Investment banks
- Consulting companies/Consultants in Packaging Sectors
- Raw material providers
- Packaging fabricators and suppliers
Report Objectives
- To estimate and forecast the self-adhesive labels market, in terms of value and volume.
- To provide detailed information about the key factors (drivers, restraints, opportunities, and challenges) influencing market growth.
- To define, describe, and forecast the market size, based on composition, nature, type, printing technology, application, and region.
- To forecast the market size, along with segments and submarkets, in key regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America, along with their key countries
- To strategically analyze micromarkets, with respect to individual growth trends, prospects, and their contribution to the market.
- To analyze opportunities in the market for stakeholders and draw a competitive landscape of market leaders.
- To strategically profile key players and comprehensively analyze their core competencies
- To analyze competitive developments such as expansions, acquisitions, new product developments, and investments, in the self-adhesive labels market
Available Customizations:
Along with the given market data, MarketsandMarkets offers customizations as per the specific needs of the companies. The following customization options are available for the report:
Product Analysis:
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Regional Analysis:
- Further breakdown of the Rest of the Asia Pacific, self-adhesive labels market
- Further breakdown of the Rest of Europe, self-adhesive labels market
- Further breakdown of the Rest of South America, self-adhesive labels market
- Further breakdown of the Rest of Middle East & Africa, self-adhesive labels market
Company Information:
- Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Self-Adhesive Labels Market