HOME Top Market Reports Smart Grid Market by Software (AMI, Smart Grid Distribution Management, Smart Grid Communication, Grid Asset Management, Substation Automation, and Billing and Customer Information System), Hardware, Service, and Region - Global Forecast to 2022

Smart Grid Market by Software (AMI, Smart Grid Distribution Management, Smart Grid Communication, Grid Asset Management, Substation Automation, and Billing and Customer Information System), Hardware, Service, and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: July 2017
Report Code: TC 4436

 

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The smart grid market size is projected to grow from USD 20.83 billion in 2017 to USD 50.65 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 19.4%. Government policies and legislative mandates, regional government initiatives for smart meter roll-outs, increasing demand for integration of renewable energy sources, and improved grid reliability and efficient outage response are some of the factors driving the market. The base year considered for this study is 2016 and the forecast period considered is 2017–2022.

Objectives of the Study

  • To describe and forecast the global smart grid market on the basis of types (software, hardware, and services) and regions
  • To forecast the market size of the 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
  • To analyze subsegments with respect to the individual growth trends, prospects, and contributions to the total market
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze the opportunities in the market for stakeholders and to provide details of competitive landscape for the major players
  • To profile key players and comprehensively analyze their core competencies and positioning
  • To track and analyze competitive developments, such as mergers and acquisitions; new product developments; and partnerships, agreements, and collaborations in the market

The research methodology used to estimate and forecast the smart grid market begins with capturing data on key vendor revenues through secondary research, such as transport associations, transportation journals, and databases, including D&B Hoovers, Bloomberg Businessweek, and Factiva, to identify and collect information useful for this technical, market-oriented, and commercial study of the market. Vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global smart grid market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments. The breakdown of primary profiles is depicted in the below figure:

Smart Grid Market

To know about the assumptions considered for the study, download the pdf brochure

The smart grid ecosystem comprises service providers, such as General Electric Company (New York, US), ABB Ltd. (Zurich, Switzerland), Siemens AG (Munich, Germany), Schneider Electric SA (Rueil-Malmaison, France), Itron, Inc. (Washington, US), Landis+Gyr (Zug, Switzerland), Aclara Technologies LLC (Missouri, US), Cisco  Systems, Inc. (California, US), Open Systems International, Inc. (Minnesota, US), IBM Corporation  (New York, US), Wipro Ltd. (Karnataka, India), Oracle Corporation (California, US), S&C Electric Company  (Illinois, US), Eaton Corporation Plc (Dublin, Ireland), Kamstrup A/S (Skanderborg, Denmark), Trilliant Holdings, Inc. (North Carolina, US), NexGrid, LLC.  (Virginia, US), Globema (Warsaw, Poland), Tech Mahindra Ltd. (Maharashtra, India), EnerNOC, Inc. (Massachusetts, US), Fujitsu Ltd. (Tokyo, Japan), Infrax Systems Inc. (Texas, US), Esyasoft Technologies Pvt. Ltd. (Karnataka, India), e-Smart Systems Pvt. Ltd. (Delhi, India), and Grid4C (Texas, US). Other stakeholders of the smart grid market include smart grid technology vendors and hardware providers.

Key Target Audience

  • Smart grid technology solution providers
  • Utility platform and analytics vendors
  • System integrators/migration service providers
  • Consultants/consultancies/advisory firms
  • Training and education service providers
  • Support and maintenance service providers
  • Network service providers
  • Utilities
  • Networking and Communication Service Providers (CSPs)
  • Governments and urban planning agencies
  • Smart cities stakeholders
  • Investors and consultants

“The research study answers several questions for the stakeholders, primarily which market segments to focus in the next 2–5 years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the smart grid market to forecast the revenues and analyze the trends in each of the following submarkets:

By Type

  • Software
  • Hardware
  • Services

By Software

  • Advance Metering Infrastructure (AMI)
  • Smart grid distribution management
  • Smart grid communication
  • Grid asset management
  • Substation automation
  • Billing and customer information system

By Hardware

  • AMI meter
  • Sensors
  • Networking hardware
  • Programmable Logic Controller (PLC)
  • Others (load tap changers and protective relay)

By Service

  • Consulting
  • Deployment and integration
  • Support and maintenance

By Region

  • North America
  • Europe
  • MEA
  • APAC
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the APAC market into countries contributing 75% to the regional market size
  • Further breakdown of the North American market into countries contributing 75% to the regional market size
  • Further breakdown of the Latin American market into countries contributing 75% to the regional market size
  • Further breakdown of the MEA market into countries contributing 75% to the regional market size
  • Further breakdown of the European market into countries contributing 75% to the regional market size

Company Information

Detailed analysis and profiling of additional market players (up to 5)

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
           1.1.1 Business Intelligence
           1.1.2 Competitive Intelligence
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Breakdown of Primaries
           2.1.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Microquadrant Methodology
    2.4 Research Assumptions and Limitations
           2.4.1 Assumptions
           2.4.2 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Smart Grid Market
    4.2 Market By Type, 2017 and 2022
    4.3 Market By Software, 2017 and 2022
    4.4 Market By Hardware, 2017–2022
    4.5 Market By Service, 2017 and 2022
    4.6 Market By Region, 2017–2022
    4.7 Lifecycle Analysis, By Region

5 Smart Grid Market Overview and Industry Trends (Page No. - 36)
    5.1 Introduction
    5.2 Top Smart Grid Projects Worldwide
    5.3 Strategic Benchmarking
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Government Policies and Legislative Mandates
                    5.4.1.2 Regional Government Initiatives for Smart Meter Roll-Out
                    5.4.1.3 Increasing Demand for Integration of Renewable Energy Sources
                    5.4.1.4 Improved Grid Reliability and Efficient Outage Response
                    5.4.1.5 Increasing Awareness About Carbon Footprint Management
           5.4.2 Restraints
                    5.4.2.1 High Initial Costs for Deployment of Technology Solutions
                    5.4.2.2 Lack of Standards and Interoperability
                    5.4.2.3 Smart Grid Cybersecurity and Its Vulnerabilities
           5.4.3 Opportunities
                    5.4.3.1 Revenue Opportunity for Traditional Energy Infrastructure Vendors and Emerging Vendors
                    5.4.3.2 Upcoming Smart City Projects in Developing Regions
                    5.4.3.3 Modernization of Aging Grid Infrastructure
                    5.4.3.4 Emerging Vendors Forming Partnership With Visionary Leaders to Enhance the Product Portfolio
           5.4.4 Challenges
                    5.4.4.1 Inadequate Data Management
                    5.4.4.2 Providing Business Intelligence Through Analytics
                    5.4.4.3 Revenue Loss Occurred Due to Energy Loss
                    5.4.4.4 Electric Utilities Lack the Motivation to Improve Grid Efficiency

6 Smart Grid Market Analysis, By Software (Page No. - 45)
    6.1 Introduction
    6.2 Advanced Metering Infrastructure
           6.2.1 Meter Data Management
           6.2.2 Analytics
           6.2.3 Advanced Metering Infrastructure Security
    6.3 Smart Grid Distribution Management
           6.3.1 Supervisory Control and Data Acquisition
           6.3.2 Demand Response and Outage Management
           6.3.3 Distributed Energy Resource Management
           6.3.4 Energy Management System
    6.4 Smart Grid Communication
           6.4.1 Network Traffic Management
           6.4.2 Network Device Management
           6.4.3 Network Configuration Management
           6.4.4 Network Security Management
           6.4.5 Network Performance Monitoring Management
    6.5 Grid Asset Management
    6.6 Substation Automation
    6.7 Billing and Customer Information System

7 Smart Grid Market Analysis, By Hardware (Page No. - 71)
    7.1 Introduction
    7.2 AMI Meter
    7.3 Sensors
    7.4 Networking Hardware
    7.5 Programmable Logic Controller
    7.6 Others

8 Smart Grid Market Analysis, By Service (Page No. - 79)
    8.1 Introduction
    8.2 Consulting
    8.3 Deployment and Integration
    8.4 Support and Maintenance

9 Smart Grid Market, Geographical Analysis (Page No. - 84)
    9.1 Introduction
    9.2 North America
    9.3 Europe
    9.4 Asia Pacific
    9.5 Middle East and Africa
    9.6 Latin America

10 Competitive Landscape (Page No. - 109)
     10.1 Microquadrant Overview
             10.1.1 Visionary Leaders
             10.1.2 Innovators
             10.1.3 Dynamic Differentiators
             10.1.4 Emerging Companies
     10.2 Competitive Benchmarking
             10.2.1 Business Strategy Excellence Adopted By Major Players in the Market
             10.2.2 Strength of Product Portfolio Adopted By Major Players in the Market

11 Company Profiles (Page No. - 114)
(Business Overview, Products, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
     11.1 General Electric Company
     11.2 ABB Ltd.
     11.3 Siemens AG
     11.4 Schneider Electric Sa
     11.5 Itron, Inc.
     11.6 Landis+GYR
     11.7 Aclara Technologies LLC
     11.8 Cisco Systems, Inc.
     11.9 Open Systems International, Inc.
     11.10 International Business Machines Corporation
     11.11 Wipro Limited
     11.12 Oracle Corporation

*Details on Overview, Products, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 168)
     12.1 Discussion Guide
     12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.3 Introducing RT: Real-Time Market Intelligence
     12.4 Available Customization
     12.5 Related Reports
     12.6 Author Details


List of Tables (73 Tables)

Table 1 United States Dollar Exchange Rate, 2014–2017
Table 2 Software: Smart Grid Market Size, By Type, 2015–2022 (USD Million)
Table 3 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 4 Advanced Metering Infrastructure: Market Size, By Type, 2015–2022 (USD Million)
Table 5 Advanced Metering Infrastructure: Market Size, By Region, 2015–2022 (USD Million)
Table 6 Meter Data Management: Market Size, By Region, 2015–2022 (USD Million
Table 7 Analytics: Smart Grid Market Size, By Region, 2015–2022 (USD Million)
Table 8 Advanced Metering Infrastructure Security: Market Size, By Region, 2015–2022 (USD Million)
Table 9 Smart Grid Distribution Management: Market Size, By Type, 2015–2022 (USD Million)
Table 10 Smart Grid Distribution Management: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Supervisory Control and Data Acquisition: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Demand Response and Outage Management: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Distributed Energy Resources Management: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Energy Management System: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Smart Grid Communication: Market Size, By Type, 2015–2022 (USD Million)
Table 16 Smart Grid Communication: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Network Traffic Management: Market Size, By Region, 2015–2022 (USD Million)
Table 18 Network Device Management: Market Size, By Region, 2015–2022 (USD Million)
Table 19 Network Configuration Management: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Network Security Management: Market Size, By Region, 2015–2022 (USD Million)
Table 21 Network Performance Monitoring Management: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Grid Asset Management: Smart Grid Market Size, By Region, 2015–2022 (USD Million)
Table 23 Substation Automation: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Billing and Customer Information System: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Hardware: Market Size, By Hardware Type, 2015–2022 (USD Million)
Table 26 Hardware: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Advanced Metering Infrastructure Meter: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Sensors: Smart Grid Market Size, By Region, 2015–2022 (USD Million)
Table 29 Networking Hardware: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Programmable Logic Controller: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Others: Smart Grid Market Size, By Region, 2015–2022 (USD Million)
Table 32 Services: Market Size, By Type, 2015–2022 (USD Million)
Table 33 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Consulting: Market Size, By Region, 2015–2022 (USD Million)
Table 35 System Integration and Deployment: Market Size, By Region, 2015–2022 (USD Million)
Table 36 Support and Maintenance: Market Size, By Region, 2015–2022 (USD Million)
Table 37 Smart Grid Market Size, By Region 2015–2022 (USD Million)
Table 38 North America: Market Size, By Type, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Software, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Advanced Metering Infrastructure, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Smart Grid Distribution Management, 2015–2022 (USD Million)
Table 42 North America: Smart Grid Market Size, By Smart Grid Communication, 2015–2022 (USD Million)
Table 43 North America: Market Size, By Hardware, 2015–2022 (USD Million)
Table 44 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 45 Europe: Smart Grid Market Size, By Type, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Software, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Advanced Metering Infrastructure, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Smart Grid Distribution Management, 2015–2022 (USD Million)
Table 49 Europe: Market Size, By Smart Grid Communication, 2015–2022 (USD Million)
Table 50 Europe: Market Size, By Hardware, 2015–2022 (USD Million)
Table 51 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 52 Asia Pacific: Smart Grid Market Size, By Type, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Software, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Advanced Metering Infrastructure, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Smart Grid Distribution Management, 2015–2022 (USD Million)
Table 56 Asia Pacific: Market Size, By Smart Grid Communication, 2015–2022 (USD Million)
Table 57 Asia Pacific: Market Size, By Hardware, 2015–2022 (USD Million)
Table 58 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Smart Grid Market Size, By Type, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size, By Software, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Market Size, By Advanced Metering Infrastructure, 2015–2022 (USD Million)
Table 62 Middle East and Africa: Market Size, By Smart Grid Distribution Management, 2015–2022 (USD Million)
Table 63 Middle East and Africa: Market Size, By Smart Grid Communication, 2015–2022 (USD Million)
Table 64 Middle East and Africa: Market Size, By Hardware, 2015–2022 (USD Million)
Table 65 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 66 Latin America: Smart Grid Market Size, By Type, 2015–2022 (USD Million)
Table 67 Latin America: Market Size, By Software, 2015–2022 (USD Million)
Table 68 Latin America: Market Size, By Advanced Metering Infrastructure, 2015–2022 (USD Million)
Table 69 Latin America: Market Size, By Smart Grid Distribution Management, 2015–2022 (USD Million)
Table 70 Latin America: Market Size, By Smart Grid Communication, 2015–2022 (USD Million)
Table 71 Latin America: Market Size, By Hardware, 2015–2022 (USD Million)
Table 72 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 73 Market Ranking for the Smart Grid Market, 2017


List of Figures (48 Figures)

Figure 1 Global Smart Grid Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Research Methodology
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Microquadrant Matrix: Criteria Weightage
Figure 8 North America is Expected to Hold the Largest Market Share During the Forecast Period
Figure 9 Fastest-Growing Segments of the Smart Grid Market
Figure 10 Government Policies and Mandates Across the Globe are Driving the Smart Grid Market
Figure 11 Smart Grid Software is Expected to Hold the Largest Market Share in 2022
Figure 12 Smart Grid Distribution Management is Expected to Hold the Largest Market Share in 2022
Figure 13 Sensors Segment is Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 14 Deployment and Integration Services Segment is Expected to Hold the Largest Market Share During the Forecast Period
Figure 15 North America is Expected to Hold the Largest Market Share During the Forecast Period
Figure 16 Smart Grid Market Regional Lifecycle: North America is Expected to Hold the Largest Market Share
Figure 17 Europe Accounts for the Largest Number of Smart Grid Projects
Figure 18 Smart Grid Market: Strategic Benchmarking
Figure 19 Smart Grid Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Smart Grid Distribution Management is Expected to Hold the Largest Market Size By 2022
Figure 21 Advanced Metering Infrastructure Block Diagram
Figure 22 Meter Data Management System
Figure 23 Business Processes Aligned With Meter Data Management
Figure 24 Meter Data Management Analytics
Figure 25 Smart Grid/Advanced Distribution Management Architectural Model
Figure 26 Supervisory Control and Data Acquisition Architectural Model
Figure 27 Outage Management Interactive Model
Figure 28 Adoption of Energy Management System Software Market By Different Verticals
Figure 29 Substation Automation Architecture
Figure 30 Networking Hardware is Expected to Hold the Largest Market Size By 2022
Figure 31 AMI Meter Block Diagram
Figure 32 Deployment and Integration Services Segment is Expected to Hold the Largest Market Size By 2022
Figure 33 North America is Expected to Hold the Largest Market Size By 2022
Figure 34 Asia Pacific: Hotspot for Smart Grid Market, 2017–2022
Figure 35 North America: Market Snapshot
Figure 36 Asia Pacific: Market Snapshot
Figure 37 Middle East and Africa: Market Snapshot
Figure 38 Smart Grid Market (Global) Competitive Leadership Mapping, 2017
Figure 39 General Electric Company: Company Snapshot
Figure 40 ABB Ltd.: Company Snapshot
Figure 41 Siemens AG: Company Snapshot
Figure 42 Schneider Electric Sa: Company Snapshot
Figure 43 Itron, Inc.: Company Snapshot
Figure 44 Landis+GYR: Company Snapshot
Figure 45 Cisco Systems, Inc.: Company Snapshot
Figure 46 International Business Machines Corporation: Company Snapshot
Figure 47 Wipro Limited: Company Snapshot
Figure 48 Oracle Corporation: Company Snapshot

The smart grid market is expected to grow from USD 20.83 Billion in 2017 to USD 50.65 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 19.4%. Increased demand for integration of renewable energy source across the globe, and government policies and mandates for sustainable energy are some of the driving factors for this market.

The smart grid market report has been broadly classified on the basis of software into Advanced Metering Infrastructure (AMI), smart grid distribution management, smart grid communication, grid asset management, substation automation, and billing and customer information system; on the basis of hardware into AMI meters, sensors, networking hardware, PLC and others (load tap changers and protective relay); on the basis of services into consulting, deployment and integration, and support and maintenance; and on the basis of regions into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The smart grid communication software segment is expected to have the fastest growth rate during the forecast period. Smart grid communication enables hardware and software to work together to form a mesh network, enabling a utility grid with intelligent features such as substation automation, distribution automation, energy management, real-time control, self-healing, and increased reliability and security. This would help operators in decision-making and better scheduling of utility storage and distribution.

Sensors for smart grid is expected to gain the highest traction in the smart grid market during the forecast period. Sensor is the pivotal hardware component that provides real-time data of the electric grid. Installed in electric grids, sensors improve utility operation and performance. They help in efficient power management at the transmission, distribution, and consumption levels and play an important role in the integration of power from distributed resources. An increased number of smart grid projects in North America, Europe, and Asia would tremendously increase the demand of the sensors.

The deployment and integration services segment is expected to have the largest market share and projected to grow at the highest CAGR during the forecast period. Deployment and integration services help in reducing the deployment and integration time. These services are crucial for developing end-to-end solutions for the smart grid market.

Smart Grid Market

North America is expected to hold the largest market in the forecast period. Favorable government policies and mandates in North America help in fueling the smart grid market. In addition, the regional governments in the US are promoting AMI meters and smart grid solutions. For instance, in June 2017, Lubbock Power & Light in Texas, US approved the budget of USD 120 million for updating and renovating existing grid infrastructure. The adoption of smart grid solutions has increased due to the aging existing grid and infrastructure, thus enabling North America to become a highly potential market for smart grid.

The market faces the challenge of inadequate data management, revenue loss occurred due to energy loss, and lack of motivation by electric utilities to improve the grid infrastructure. The major factor that is restraining the growth of the smart grid market is the lack of standardization and uniformity and high initial costs for the deployment of technology solutions.

Some of the key vendors in the smart grid market are General Electric Company (New York, US), ABB Ltd. (Zurich, Switzerland), Siemens AG (Munich, Germany), Schneider Electric SA (Rueil-Malmaison, France), Itron, Inc. (Washington, US), Landis+Gyr (Zug, Switzerland), Aclara Technologies LLC (Missouri, US), Cisco  Systems, Inc. (California, US), Open Systems International, Inc. (Minnesota, US), IBM Corporation  (New York, US), Wipro Ltd. (Karnataka, India), Oracle Corporation (California, US), S&C Electric Company  (Illinois, US), Eaton Corporation Plc (Dublin, Ireland), Kamstrup A/S (Skanderborg, Denmark), Trilliant Holdings, Inc. (North Carolina, US), NexGrid, LLC.  (Virginia, US), Globema (Warsaw, Poland), Tech Mahindra Ltd. (Maharashtra, India), EnerNOC, Inc. (Massachusetts, US), Fujitsu Ltd. (Tokyo, Japan), Infrax Systems Inc. (Texas, US), Esyasoft Technologies Pvt. Ltd. (Karnataka, India), e-Smart Systems Pvt. Ltd. (Delhi, India), and Grid4C (Texas, US). These players have adopted various strategies, such as new product developments, acquisitions, and partnerships to serve the smart grid market. Continuous technology innovation is an area of focus for these players to maintain their competitive position in the market and promote customer satisfaction.

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