Tokenization Market by Solution, Service, Application Area (Payment Security, User Authentication, Compliance Management), Deployment Mode (Cloud, On-Premises), Organization Size (SMEs, Large Enterprises), Vertical, and Region - Global Forecast to 2022

[153 Pages Report] The tokenization market size is expected to grow from USD 823.0 million in 2017 to USD 2,258.6 million by 2022, at a Compound Annual Growth Rate (CAGR) of 22.4%. Tokenization comprises various application areas, such as payment security, user authentication, compliance management, and data security that provide complete security for cloud and on-premises deployment types. Since most organizations are moving their businesses to the cloud, their major concern is the confidentiality of their information on the cloud. Organizations use tokenization to strengthen their application areas, such as payment security, user authentication, and compliance management. The base year for the study is 2016 and the forecast period is considered to be 2017 to 2022.

Market Dynamics

Drivers

• Rise in credit/debit card fraudulent activities
• Rise in the need for payment security for digital eCommerce
• Increasing need for PCI-DSS compliance to regulate and secure cardholder’s data

Restraints

• Addressing the vulnerabilities from EMV standards
• Lack of knowledge about security tokens among end-users

Opportunities

• The emergence of tokenization-as-a-service model
• Rise in the adoption of contactless payments

Challenges

• Budget constraints to implement new tokenization technology infrastructure
• Traditional IT security mindset and cybersecurity skills

Rising credit/debit card fraudulent activities are driving the global tokenization market

Credit/debit card frauds are at their peak levels in spite of new security protections being implemented by organizations in the past couple of years. Increasing instances of credit card frauds are mostly due to the organizational practice of sticking to old technologies. Credit cards transfer financial information through a magnetic strip, which is easy to replicate if stolen. Moreover, hackers can capture the credit card number by remotely installing malicious software on checkout terminals at retail stores. Hackers can sell this crucial information in the black market for a huge amount of money. However, tokenization techniques completely remove credit card information from an organization’s internal network and replace it with a randomly generated token.

The following are the major objectives of the study.

• To define, describe, and forecast the tokenization market by component, application area, deployment type, organization size, vertical, and region
• To provide detailed information regarding the major factors influencing the growth of the tokenization market (drivers, restraints, opportunities, and challenges)
• To analyze the micromarkets1 with respect to the individual growth trends, future prospects, and contributions to the total market
• To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the tokenization market
• To forecast the market size of the segments with respect to five main regions, namely North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
• To profile the key players in the tokenization market and comprehensively analyze their market size and core competencies2
• To track and analyze competitive developments, such as new product launches, mergers and acquisitions, and partnerships, agreements, and collaborations in the global tokenization market

The research methodology used to estimate and forecast the tokenization market begins with collection and analysis of data on key vendor revenues through secondary sources such as company website, press releases, annual reports, TechTarget reports, Cloud Security Alliance reports, SC magazine, and SANS Institute studies. The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the global tokenization market from the revenue of the key players. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all the segments and subsegments. The breakdown of profiles of the primary is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The tokenization market comprises key vendors, such as Hewlett-Packard Enterprises (US), Symantec Corporation (US), Gemalto NV (Netherlands), Fiserv, Inc. (US), First Data Corporation (US), CardConnect Corp. (US), Thales e-Security (US), 3Delta Systems (US), CipherCloud (US), CyberSource (US), Liaison Technologies (US), Protegrity USA, Inc. (US), Futurex (US), Paymetric, Inc. (US), and TokenEx LLC (US). These vendors sell tokenization solutions to end-users to cater to their unique business requirements and security needs.

Major Market Developments

• In February 2017, Symantec acquired LifeLock, Inc., a key provider of identity theft protection solutions, which allowed it to deliver robust web security offerings for the protection of user credentials.
• In December 2016, Gemalto acquired 3M's Identity Management Business for USD 850 million that strengthened its identity management portfolio as well as expanded its customer base.
• In April 2017, First Data Corporation partnered with the Silicon Valley Bank to launch Commerce.Innovated, an accelerator that helps commerce, payments, and fintech startups grow their businesses.

Key Target Audience for Tokenization Market

• Government agencies
• Tokenization vendors
• Payment solution providers
• Independent software vendors
• Consulting firms
• System integrators
• Value-Added Resellers (VARs)
• Information Technology (IT) security agencies
• Managed Security Service Providers (MSSPs)

 “Study answers several questions for the stakeholders, primarily which market segments to focus in the next 2–5 years for prioritizing the efforts and investments”.

Scope of the Tokenization Market Research Report

By Component:

• Solution
• Service
• Professional services
• Consulting
• Integration Services
• Training and Education
• Support and Maintenance
• Managed services

By Application Area:

• Payment Security
• User Authentication
• Compliance Management

By Deployment Mode:

• On-premises
• Cloud

By Organization Size:

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

By Vertical:

• Banking, Financial Services, and Insurance (BFSI)
• Government
• Retail
• Healthcare
• Telecom and IT
• Energy and Utilities
• Automotive
• Education
• Others

By Region:

• North America
• Europe
• Asia Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America

Critical questions which the report answers

• What are new application areas which the tokenization companies are exploring?
• Which are the key players in the market and how intense is the competition?

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

• Further breakdown of the North America tokenization market
• Further breakdown of the Europe tokenization market
• Further breakdown of the APAC tokenization market
• Further breakdown of the MEA tokenization market
• Further breakdown of the Latin America tokenization market

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Research Assumptions and Limitations
           2.3.1 Limitations

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in Tokenization Market
    4.2 Tokenization Market, By Component, 2017–2022
    4.3 Market By Service, 2017–2022
    4.4 Market By Professional Service, 2017–2022
    4.5 Market By Application Area, 2017–2022
    4.6 Market By Deployment Type, 2017–2022
    4.7 Market By Organization Size, 2017–2022
    4.8 Market By Vertical, 2017–2022
    4.9 Lifecycle Analysis, By Region

5 Market Overview and Industry Trends (Page No. - 34)
    5.1 Regulatory Implications
           5.1.1 Payment Card Industry Data Security Standard(PCI-DSS)
           5.1.2 Health Insurance Portability and Accountability Act (HIPAA)/Hitech Compliance
           5.1.3 Federal Information Security Management Act (FISMA)
           5.1.4 Gramm-Leach-Bliley Act (GLBA)
           5.1.5 Sarbanes-Oxley Act
    5.2 Innovation Spotlight
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Rise in Credit/Debit Card Fraudulent Activities
                    5.3.1.2 Growing Need for Payment Security for Digital Ecommerce
                    5.3.1.3 Increasing Need for PCI-DSS Compliance to Regulate and Secure Cardholder’s Data
           5.3.2 Restraints
                    5.3.2.1 Addressing Vulnerabilities From EMV Standards
                    5.3.2.2 Lack of Knowledge About Security Tokens Among End-Users
           5.3.3 Opportunities
                    5.3.3.1 Emergence of Tokenization-As-A-Service Model
                    5.3.3.2 Increase in Adoption of Contactless Payments
           5.3.4 Challenges
                    5.3.4.1 Budgetary Constraints for Implementation of New Tokenization Technology Infrastructure
                    5.3.4.2 Traditional IT Security Mindset and Cybersecurity Skills

6 Tokenization Market Analysis, By Component (Page No. - 42)
    6.1 Introduction
    6.2 Solution
    6.3 Services
           6.3.1 Professional Services
           6.3.2 Consulting
           6.3.3 Integration
           6.3.4 Training and Education
           6.3.5 Support and Maintenance
           6.3.6 Managed Services

7 Tokenization Market Analysis, By Application Area (Page No. - 51)
    7.1 Introduction
    7.2 Payment Security
    7.3 User Authentication
    7.4 Compliance Management

8 Market Analysis, By Deployment Type (Page No. - 56)
    8.1 Introduction
    8.2 Cloud
    8.3 On-Premises

9 Market Analysis, By Organization Size (Page No. - 60)
    9.1 Introduction
    9.2 Small and Medium-Sized Enterprises (SMES)
    9.3 Large Enterprises

10 Tokenization Market Analysis, By Vertical (Page No. - 64)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance (BFSI)
     10.3 Government
     10.4 Retail
     10.5 Healthcare
     10.6 IT and Telecom
     10.7 Energy and Utilities
     10.8 Automotive
     10.9 Education
     10.10 Others

11 Geographic Analysis (Page No. - 74)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific (APAC)
     11.5 Middle East and Africa (MEA)
     11.6 Latin America

12 Competitive Landscape (Page No. - 94)
     12.1 Introduction
             12.1.1 Vanguards
             12.1.2 Innovators
             12.1.3 Dynamic
             12.1.4 Emerging
     12.2 Competitive Benchmarking
             12.2.1 Analysis of Product Portfolio of Major Players in Tokenization Market
             12.2.2 Business Strategies Adopted By Major Players in Tokenization Market

13 Company Profiles (Page No. - 98)
(Business Overview, Product Offerings & Business Strategies, Recent Developments)*
     13.1 HPE
     13.2 Symantec
     13.3 Gemalto
     13.4 Fiserv
     13.5 First Data Corporation
     13.6 Cardconnect
     13.7 Thales E-Security
     13.8 3delta Systems
     13.9 Ciphercloud
     13.10 Cybersource
     13.11 Liaison Technologies
     13.12 Protegrity
     13.13 Futurex
     13.14 Paymetric
     13.15 Tokenex

*Details on Business Overview, Product Offerings & Business Strategies, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Key Innovators (Page No. - 142)
     14.1 Ingenico Epayments
             14.1.1 Overview
             14.1.2 Recent Developments
     14.2 Merchant Link
             14.2.1 Overview

15 Appendix (Page No. - 146)
     15.1 Discussion Guide
     15.2 Knowledge Store: MarketsandMarkets’ Subscription Portal
     15.3 Introducing RT: Real-Time Market Intelligence
     15.4 Available Customizations
     15.5 Related Reports
     15.6 Author Details

List of Tables (68 Tables)

Table 1 USD Exchange Rate, 2014–2016
Table 2 Tokenization Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 3 Market Size, By Component, 2015–2022 (USD Million)
Table 4 Solution: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Tokenization Market Size, By Service, 2015–2022 (USD Million)
Table 6 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Professional Services: Tokenization Services Market Size, By Type, 2015–2022 (USD Million)
Table 8 Consulting Services Market Size, By Region, 2015–2022 (USD Million)
Table 9 Integration Services Market Size, By Region, 2015–2022 (USD Million)
Table 10 Training and Education Services Market Size, By Region, 2015–2022 (USD Million)
Table 11 Support and Maintenance Services Market Size, By Region 2015–2022 (USD Million)
Table 12 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 13 Tokenization Market Size, By Application Area, 2015–2022 (USD Million)
Table 14 Payment Security: Market Size, By Region, 2015–2022 (USD Million)
Table 15 User Authentication: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Compliance Management: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Tokenization Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 18 Cloud Deployment: Market Size, By Region, 2015–2022 (USD Million)
Table 19 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Market Size, By Organization Size, 2015–2022 (USD Million)
Table 21 SMES: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Tokenization Market Size, By Vertical, 2015–2022 (USD Million)
Table 24 BFSI Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Government Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Retail Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Healthcare Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 28 IT and Telecom Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Energy and Utilities Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Automotive Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Education Vertical: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Others Vertical Segment: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Tokenization Market Size, By Region, 2015–2022 (USD Million)
Table 34 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 37 North America: Market Size, By Application Area, 2017–2022 (USD Million)
Table 38 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 41 Europe: Tokenization Market Size, By Component, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 44 Europe: Market Size, By Application Area, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Vertical, 2015–2022 (USD Million)
Table 48 APAC: Tokenization Market Size, By Component, 2015–2022 (USD Million)
Table 49 APAC: Market Size, By Service, 2015–2022 (USD Million)
Table 50 APAC: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 51 APAC: Market Size, By Application Area, 2015–2022 (USD Million)
Table 52 APAC: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 53 APAC: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 54 APAC: Market Size, By Vertical, 2015–2022 (USD Million)
Table 55 MEA: Tokenization Market Size, By Component, 2015–2022 (USD Million)
Table 56 MEA: Market Size, By Service, 2015–2022 (USD Million)
Table 57 MEA: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 58 MEA: Market Size, By Application Area, 2015–2022 (USD Million)
Table 59 MEA: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 60 MEA: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 61 MEA: Market Size, By Vertical, 2015–2022 (USD Million)
Table 62 Latin America: Tokenization Market Size, By Component, 2015–2022 (USD Million)
Table 63 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 64 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 65 Latin America: Market Size, By Application Area, 2015–2022 (USD Million)
Table 66 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 67 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 68 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)

List of Figures (41 Figures)

Figure 1 Global Tokenization Market: Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Global Tokenization Market: North America to Hold Largest Share in 2017
Figure 8 Fastest Growing Segments of Tokenization Market
Figure 9 Need for PCI-DSS Compliance to Regulate and Secure Cardholder’s Data
Figure 10 Services Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 11 Managed Services to Record Highest Growth During Forecast Period (USD Million)
Figure 12 Training and Education Services to Record Highest Growth During Forecast Period (USD Million)
Figure 13 Payment Security Segment to Record Highest Growth During Forecast Period (USD Million)
Figure 14 Cloud Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 15 SMES Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 16 Retail Segment to Record Highest Growth During Forecast Period (USD Million)
Figure 17 APAC Tokenization Market Holds Immense Growth Opportunities
Figure 18 Tokenization Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Most Popular Future Payment Methods
Figure 20 Payment Frauds Trend Among Organizations (% 2005-2015)
Figure 21 Number of Reported Incidents During 2006-2015
Figure 22 Cyber-Attacks Affecting High Impact Systems
Figure 23 Services Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 24 Managed Services Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 25 Payment Security Application to Record Highest Growth During Forecast Period (USD Million)
Figure 26 Cloud Deployment Type to Record Higher Growth During Forecast Period (USD Million)
Figure 27 SMES Segment to Record Higher Growth During Forecast Period (USD Million)
Figure 28 Retail Vertical to Record Highest Growth During Forecast Period (USD Million)
Figure 29 APAC to Hold Largest Market Share During Forecast Period (USD Million)
Figure 30 Global Tokenization Market Snapshot: North America the Emerging Region
Figure 31 North America: Tokenization Market Snapshot
Figure 32 APAC: Tokenization Market Snapshot
Figure 33 Dive Chart
Figure 34 Top Five Companies Ranking in Tokenization Market
Figure 35 HPE: Company Snapshot
Figure 36 Symantec: Company Snapshot
Figure 37 Gemalto: Company Snapshot
Figure 38 Fiserv: Company Snapshot
Figure 39 First Data Corporation: Company Snapshot
Figure 40 Cardconnect: Company Snapshot
Figure 41 Ingenico Epayments: Company Snapshot

The overall tokenization market is expected to grow from USD 823.0 million in 2017 to USD 2,258.6 million by 2022, at a Compound Annual Growth Rate (CAGR) of 22.4%. Rise in credit/debit card fraudulent activities, rise in the need for payment security for digital eCommerce, and increasing need for PCI-DSS compliance to regulate and secure cardholder’s data are the key factors driving the growth of this market.

Tokenization is defined as the process of replacing sensitive data with unpredictable identification symbols which can hold all the essential information about the data without compromising its security. Tokenization comprises various application areas, such as payment security, user authentication, compliance management, and data security that provide complete security for cloud and on-premises deployment types. Since most organizations are moving their businesses to the cloud, their major concern is the confidentiality of their information on the cloud. Organizations use tokenization to strengthen their application areas, such as payment security, user authentication, and compliance management.

The tokenization market by component has been segmented, on the basis of solution and services. The market for services segment is expected to grow at the highest CAGR between 2017 and 2022. The high adoption of tokenization solutions and services by the global organizations contribute to the rapid growth of the market.

Tokenization solution can be used for payment security, user authentication, and compliance management. The payment security application area is expected to dominate the tokenization market and contribute the largest market share during the forecast period. It is expected to play a key role in changing the tokenization market landscape and grow at the highest rate during the forecast period, as the need for payment security is increased due to growing eCommerce sector and digitization in the healthcare industry.

Cloud deployment is the fastest-growing deployment mode in the tokenization market, as it benefits organizations with increased scalability, speed, 24/7 services, and enhanced management capabilities. Small & Medium-sized Enterprises (SMEs), in particular, have opted for cloud deployment, as it can help them avoid costs pertaining to hardware, software, storage, and technical staff.

Rise in the need for payment security for digital eCommerce

BankingFinancial Services, and Insurance (BFSI)

The BFSI industry is always on the lookout for advanced payment security products and services that can protect its employees, customers, assets, offices, branches, and operations, as a result of which, it holds a significant share of the tokenization market, by vertical. Tokenization solutions are extremely popular and have a high adoption rate in the BFSI industry, as they help organizations in the industry to manage PCI DSS regulatory compliance.

Government

Tokenization has become one the most important aspects for the government sector. Governments around the world are becoming more cautious about the sensitive data of their country’s citizens and deploying advanced solutions to mitigate potential cyber risks. The concept of eGovernance has forced governments to focus more on payment security threats. Moreover, as organizations are shifting to real-time communication, the threats from web browsing, email correspondence, peer-to-peer traffic, and file exchange have increased considerably.

Retail

The need to manage PCI compliance and mitigate data theft risks has made tokenization solutions highly popular in the retail sector. Retail merchants regularly face challenge in managing the consumer's sensitive data related to payment cards as well as in complying with regulations. Tokenization solutions address these challenges by replacing the sensitive data with a token and protecting the critical information from traversing through the network.

Healthcare

The organizations in the healthcare industry hold highly sensitive data related to PHI, PII, and PCI. This data usually remains unprotected and is sometimes not even encrypted, moving through the databases of Enterprise Resource Planning (ERP) systems and transmitted among hospitals, clinics, and laboratories. Cybercriminals target these organizations for PHI, PII, and credit card information. As a result, the adoption of tokenization solutions in this industry is high, as they prevent sensitive information from being transferred through vulnerable networks and help organizations comply with HIPAA and PCI DSS regulations.

Critical questions the report answers:

• Where will all these developments take the industry in the mid to long term?
• What are the applications areas of tokenization?

Budget constraints to implement new tokenization technology infrastructure is a major challenge in the growth of the market. The cost of innovation is high for strong and advanced security, especially for SMEs which view budgetary constraints as a barrier to the growth of the tokenization market. Undertaking IT security operations effectively without affecting adequate budgetary constraints is a huge challenge for SMEs. Since SMEs are facing budgetary issues, organizations need to understand which information assets are more important to control the increase in security threats.

The key players in tokenization market include Hewlett-Packard Enterprises (US), Symantec Corporation (US), Gemalto NV (Netherlands), Fiserv, Inc. (US), First Data Corporation (US), CardConnect Corp. (US), Thales e-Security (US), 3Delta Systems (US), CipherCloud (US), CyberSource (US), Liaison Technologies (US), Protegrity USA, Inc. (US), Futurex (US), Paymetric, Inc. (US), and TokenEx LLC (US).

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