Utility Markers Market by Type (Ball Markers, Disk Markers, Tape Markers, Spike Markers), Configuration (Passive, Programmable), Utility Type (Gas, Power, Telecommunications, Water & Wastewater) and Region - Global Forecast to 2028
[184 Pages Report] The utility markers market size is predicted to grow from USD 341 million in 2023 to USD 471 million by 2028, at a CAGR of 6.7%. Public infrastructure plays a crucial role in any economy as it creates job, attract foreign investment, improves the quality of life, and supports the growth and development of the country. Hence, economies globally whether developing or developed, are continuously focusing on developing and upgrading their public infrastructure such as transportation, water and wastewater systems, power grids, and communication networks. Moreover, the knowledge of underground utility location is beneficial in the planning and design of infrastructure upgrades. This information can be utilized to optimize the location of new infrastructure, avoid clashes with existing utilities, and ensure that upgrades are executed in a manner that is safe, efficient, and cost-effective. All these factors are driving the demand of utility markers globally.
Utility Markers Market Forecast to 2028
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Utility Markers Market Analysis
The utility markers market is projected to witness significant growth during the forecast period, driven by the increasing emphasis on underground utility safety and the growing adoption of utility markers for asset management. The market is characterized by the presence of a few major players offering a wide range of utility marking solutions, intensifying the competition among key players.
Utility Markers Market Trends
Emerging trends in the utility markers market include the adoption of RFID technology for efficient asset tracking, a growing demand for eco-friendly and durable marker materials, and the integration of IoT solutions for enhanced utility management and maintenance. Increasing awareness about the importance of accurate utility marking to prevent damage to underground utilities is fostering the demand for high-visibility and durable utility markers made from materials such as fiberglass and plastics.
Utility Markers Market Dynamics
DRIVERS: Government regulations and mandates for utility location and mapping
Various utility location techniques are used to identify underlying utilities prior to digging or excavation with the help of utility locators and markers. Local governments and other service providers of the utilities install water, wastewater, telecommunication, gas and power pipelines beneath the ground level in public as well as private properties, which helps in uninterruptable supply. Spontaneous excavation, construction, or digging processes may damage the utility lines as well as cause hazardous situation in case of leakage in pipelines. To avoid these circumstances, governments globally have introduced regulations and mandates for prior utility location and mapping. Hence, such regulations and mandates are expected to fuel the market for utility markers during the forecast period.
RESTRAINTS: Lack of awareness and standardization in emerging economies
Lack of awareness about the importance of utility detection is a common concern in many underdeveloped and emerging economies. This majorly leads to unsafe excavation practices, resulting in damage and loss of lives and public properties. This is especially common in rural areas, where small-scale contractors and individuals carry out construction without adequate training or understanding of the importance of utility detection before digging. Additionally, many developing and underdeveloped parts of the world do not have proper laws and regulations pertaining to the safety of underground utilities or mapping of underground utilities. Due to this, unorganized construction and excavation works can result in accidents and damage to underground utilities, such as water and sewer lines, which can pose a serious risk to public health and safety.
OPPORTUNITIES: Rapid growth in telecommunications industry
In the recent years, the global telecommunications industry has been expanding at a fast pace due to the increasing need for connectivity, technological advancements, and the growing adoption of mobile devices. Moreover, significant technology developments, such as 5G networks, cloud services, artificial intelligence, edge computing, and IoT, are contributing to the growth rate of the global telecommunications industry. The telecom utility infrastructure is the vital factor on which the continuous operations of the telecommunications industry are dependent. This includes telecom ducts and fiber cables installed underground for uninterruptable services. Besides, these cables provide internet services, calling services in all public and private sectors of any economy. Disruption in the any of the telecom services may lead to huge losses for both public and private sectors. Hence, it is crucial to mark, map, and locate underground telecom infrastructure. Thus, with the growing telecommunications industry worldwide, the need for locating and mapping underground telecom network is expected to grow and boost the demand for underground utility markers.
CHALLENGES: Technical issues and availability of other competing solutions
For utility location and detection, there are many solutions available in the utility markers market, including electromagnetic utility locators, RF cable & pipe locators, metal locators, and GPRs, which can directly detect and locate various types of underground utilities. Additionally, in few applications, such as in gas lines, gas/utility companies are now using tracer wires while laying the lines; hence, there is no need to use separate markers in such cases. Along with this, some buried ball markers can be disturbed due to external factors, such as backfill dirt, or in cases where they are not installed properly. This will directly impact their location accuracy, detection capability, and result in erroneous readings. Companies, including 3M, have launched ball markers with a self-leveling feature to tackle such issues. However, presently, many utility markers suffer from such technical issues, and it may challenge the growth of the utility markers industry in some specific applications.
Utility Markers Market Segmentation
Ball markers expected to hold the largest market share during the forecast period.
Ball markers are shaped in a ball form and contain various components within, protecting them against dust, chemicals, and water when buried underground. These markers have a self-leveling feature, ensuring they maintain a horizontal position irrespective of their placement in the ground. For instance, Tempo Communications, Inc. (US) offers an electronic marker ball that provides accurate positioning of the buried assets. The ball is specifically designed so the coil inside automatically repositions itself horizontally. This patented design of the omni marker ball is environmentally friendly, durable, reusable, and recyclable. The operating depth of the ball is more than 5 ft underground. Also, Programmable ball markers offered by other companies, such as 3M Company (US), allow crucial data to be stored on these markers that can be read later. Ball markers are being widely used for all utility applications, including gas, power, telecommunications, and water & wastewater.
The utility markers market for telecommunications is projected to grow at highest CAGR during the forecast period
With the growing demand for telecom services, high-speed internet, and increased adoption of 5G networks, the telecommunications sector is expected to grow at a fast pace, driving the demand for utility markers. Governments worldwide are making investments in the expansion of the telecommunications sector to support consumer and commercial demand from industries. Furthermore, China has adopted 5G technology in numerous fields, such as medical care, transportation, culture and tourism, and education. Similarly, other countries are also adopting 5G technology in various fields and increasing internet connectivity networks, leading to the growth of the telecommunications sector. This is, in turn, driving the demand for utility markers for underground cables.
Utility Markers Market by Region
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Regional Analysis - Utility Markers Market
The utility markers market in Asia Pacific is projected to grow at the highest CAGR from 2023 to 2028.
The Asia Pacific utility markers market includes China, India, Japan, South Korea, and the Rest of Asia Pacific. The increased economic growth in China and India primarily drives the demand for utility markers. Furthermore, Asia Pacific countries are increasingly investing in the power grid and telecom projects. The growing deployment of 5G networks in developing nations and the expansion of gas pipeline networks in Asian countries are other key factors supporting the adoption of utility markers. For instance, Japan’s urban infrastructure ranks among the best infrastructures worldwide. The country is constantly focusing on upgrading its existing infrastructure as well as building new ones to accommodate the demands of the growing population and urbanization. Hence, the demand for utility markers is expected to grow at a fast pace in Asia Pacific region.
Top Utility Markers Companies - Key Market Players
Major key players in the utility markers companies are 3M Company (US), Tempo Communications, Inc. (US), Komplex (Slovakia), Hexatronic Group AB (Sweden), Radiodetection Ltd. (UK), Rycom Instruments, Inc. (US), Seton (US), and Berntsen International, Inc. (US).
Utility Markers Industry Overview
The utility markers market industry operates at the intersection of infrastructure management and safety, providing essential solutions for identifying and protecting underground utilities. Key players in the industry range from manufacturers producing a variety of marker types, such as surface markers, detectable markers, and RFID-enabled markers, to distributors and service providers offering installation and maintenance services. These markers play a critical role in preventing accidental damage to buried utilities during excavation and construction activities, thereby ensuring public safety and minimizing disruptions to essential services. Industry stakeholders collaborate closely with regulatory bodies and standards organizations, such as the American Public Works Association (APWA) and the Occupational Safety and Health Administration (OSHA), to uphold best practices and compliance requirements.
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Report Metric |
Details |
Estimated Value |
USD 341 million |
Expected Value |
USD 471 million |
Growth Rate |
CAGR of 6.7% |
Market Size Available for Years |
2019–2028 |
Base Year |
2022 |
Forecast Period |
2023–2028 |
Units |
Value (USD Million) |
Segments Covered |
Type, Configuration, and Utility Type |
Geographic Regions Covered |
North America, Asia Pacific, Europe, and RoW |
Companies Covered |
Major Players: 3M Company (US), Tempo Communications, Inc. (US), Komplex (Slovakia), Hexatronic Group AB (Sweden), Radiodetection Ltd. (UK), Rycom Instruments, Inc. (US), Seton (US), Berntsen International, Inc. (US), Dura-Line Corporation (US), National Marker Company (US), and Trident Solutions (US) and Others- (Total 24 players have been covered) |
Utility Markers Market Highlights
This research report categorizes the utility markers market by type, configuration, utility type and region.
Segment |
Subsegment |
By Type: |
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By Configuration: |
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By Utility Type: |
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By Region |
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Recent Developments
- In January 2022, Trident Solutions announced the acquisition of LEM Products, Inc., a manufacturer of industrial identification products. Through the acquisition, it supports its safety marking and identification products portfolio.
- In August 2019, Tempo Communications, Inc. announced the launch of the next-generation Omni Marker II balls. This version comes with an enhanced patent design and technology to improve the location precision of these environment-friendly marker balls.
Frequently Asked Questions (FAQ):
What is the total CAGR expected to be recorded for the utility markers market during 2023-2028?
The global utility markers market is expected to record a CAGR of 6.7% from 2023–2028.
What are the driving factors for the utility markers market?
Major factors driving the utility markers market include the advantages of electronic markers over traditional marking technologies, the increased importance of utility location techniques to ensure the safety of underground assets, government regulations and mandates for utility location mapping, and growing infrastructure development and upgradation activities globally.
Which utility type will grow at a fast rate in the future?
The telecommunications utility type is expected to grow at the highest CAGR during the forecast period. With the growing demand for telecom services, high-speed internet connectivity, and the adoption of new technologies such as 5G, the telecommunications sector is growing rapidly. Utility markers are widely used to mark telecom cable networks; hence, with the growth of the telecommunications sector, the demand for utility markers is also increasing.
Which are the significant players operating in the utility markers market?
3M Company (US), Tempo Communications, Inc. (US), Komplex (Slovakia), Hexatronic Group AB (Sweden), Radiodetection Ltd. (UK), Rycom Instruments, Inc. (US), Seton (US), and Berntsen International, Inc. (US), are among a few key players in the utility markers market.
Which region will grow at a fast rate in the future?
The utility markers market in Asia pacific is expected to grow at the highest CAGR during the forecast period. Developing countries in Asia Pacific are undergoing rapid industrialization and urbanization, thus driving investments in infrastructure development. The region is also increasingly adopting 5G technology, boosting the growth of the telecommunications sector. Furthermore, governments are emphasizing the use of safe utility detection techniques involving utility markers for marking buried utilities. Given these factors, the demand for utility markers is expected to grow at a fast pace in this region.
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The study involved four major activities in estimating the current size of the utility markers market. Exhaustive secondary research has been done to collect information on the market, peer market, and parent market. To validate these findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the complete market size. After that, market breakdown and data triangulation methods have been used to estimate the market size of segments and subsegments. Two sources of information—secondary and primary—have been used to identify and collect information for an extensive technical and commercial study of the utility markers market.
Secondary Research
Secondary sources include company websites, magazines, industry news, associations, and databases (Factiva and Bloomberg). These secondary sources include annual reports, press releases, and investor presentations of companies, white papers, certified publications, articles by recognized authors, regulatory bodies, trade directories, and databases.
Various secondary sources include corporate filings such as annual reports, investor presentations, and financial statements, trade, business and professional associations, white papers, manufacturing associations, and more.
Primary Research
Primary sources mainly consist of several experts from the core and related industries, along with preferred utility markers providers, distributors, alliances, standards, and certification organizations related to various segments of this industry’s value chain.
In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply-side included various industry experts such as Chief Experience Officers (CXOs), Vice Presidents (VPs), and Directors from business development, marketing, product development/innovation teams, and related key executives from utility markers providers, such as 3M Company (US), Tempo Communications, Inc. (US), and Komplex (Slovakia); research organizations, distributors, industry associations, and key opinion leaders. Following is the breakdown of primary respondents.
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Market Size Estimation
Both top-down and bottom-up approaches have been used to estimate and validate the total size of the utility markers market. These methods have also been used extensively to estimate the size of various subsegments in the market. The following research methodology has been used to estimate the market size:
- Major players in the industry and markets have been identified through extensive secondary research.
- The industry’s value chain and market size (in terms of value) have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size from the estimation process explained above, the overall market has been split into several segments and subsegments. The market breakdown and data triangulation procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from both the demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.
Market Definition
Utility markers are used for identifying, detecting, and labeling various underground utilities or buried lines. These utilities may include telecommunications lines, storm drains, water/recycled water/sewage water lines, electricity distribution lines, natural gas lines, cable television lines, and fiber optic networks, among others,, which can be either owned by a private or public sector or by both. The detection depth varies based on different markers and can be in the range of 2 feet to up to 10 feet. Utility markers are of various types, such as ball markers, disk/flat markers, tape markers/detectable warning tapes/ detectable utility tapes, near-surface markers, and magnet markets, and they are mainly used in gas, power, telecommunications, and water & wastewater applications.
Key Stakeholders
- Raw Material Suppliers
- Component Designers, Manufacturers, and Suppliers
- Original Equipment Manufacturers (OEMs)
- System Integrators
- Technology, Service, and Solution Providers
- Testing, Inspection, and Certification Companies
- Suppliers and Distributors
- Government and Other Regulatory Bodies
- Industry Forums, Alliances, and Associations
- Research Institutes and Organizations
- Market Research and Consulting Firms
- End Users
Report Objectives
- To define and forecast the utility markers market in terms of type, configuration, and utility type.
- To describe and forecast the utility markers market and its value segments for four regions—North America, Europe, Asia Pacific, and the Rest of the World (RoW), along with their respective countries.
- To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
- To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
- To study the complete value chain and allied industry segments of the utility markers market
- To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market
- To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with a detailed market competitive landscape.
- To analyze strategic approaches such as agreements, collaborations, and partnerships in the utility markers market
- To provide an analysis of the recession impact on the growth of the market and its segments
Available Customizations
Based on the given market data, MarketsandMarkets offers customizations in the reports according to the client’s specific requirements. The available customization options are as follows:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Utility Markers Market