HOME Top Market Reports Visual Analytics Market by Component (Software and Services), Business Function (IT, Sales and Marketing, Finance, Supply Chain, and HR), Deployment Model (On-Demand and On-Premise), Organization Size, Industry, and Region - Global Forecast to 2022

Visual Analytics Market by Component (Software and Services), Business Function (IT, Sales and Marketing, Finance, Supply Chain, and HR), Deployment Model (On-Demand and On-Premise), Organization Size, Industry, and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: November 2017
Report Code: TC 5739

 

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Visual analytics enables business users to access business data and analyze them to generate visual insights, even if they do not have data science and analytical skills. The visual analytics market size is expected to grow from USD 2.26 Billion in 2016 to USD 6.51 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.4%. 2016 is considered to be the base year, while the forecast period is 2017–2022.

Following are the objectives of the report:

  • To describe and forecast the visual analytics market on the basis of components (software and services), business functions, deployment models, organization sizes, industry, and regions
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To analyze the subsegments with respect to individual growth trends, prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders and provide the details of a competitive landscape for the major players
  • To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
  • To profile the key players and comprehensively analyze their recent developments and positioning
  • To analyze competitive developments, such as mergers and acquisitions, new product launches, and R&D activities in the market

The research methodology used to estimate and forecast the visual analytics market began with capturing the data on key vendor’s revenues through secondary research sources, such as companies’ websites, Factiva, and Hoovers. The other secondary sources included annual reports, press releases, and investor presentations of companies; white papers and certified publications; and articles from recognized authors, directories, and databases. The vendor offerings were also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global visual analytics market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments. The breakdown of profiles of primary is depicted in the below figure.

Visual Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The visual analytics ecosystem comprises vendors, such as IBM (US), Oracle (US), SAP (Germany), SAS Institute (US), Tableau Software (US), Microsoft (US), MicroStrategy (US), TIBCO Software (US), Qlik (US), and Alteryx (US). The other stakeholders in the visual analytics market include analytics service providers, consulting service providers, Information Technology (IT) service providers, resellers, enterprise users, and technology providers.

The target audience of the visual analytics market report are:

  • Solution vendors
  • Original Equipment Manufacturers (OEMs)
  • System integrators
  • Advisory firms
  • National regulatory authorities
  • Venture capitalists
  • Private equity groups
  • Investment houses
  • Equity research firms

The study answers several questions for the stakeholders, primarily, which market segments to focus in the next 2-5 years for prioritizing the efforts and investments.

Scope of the Report

The research report categorizes the visual analytics market to forecast the revenues and analyze the trends in each of the following subsegments:

By Component

  • Software
  • Services

By Service

  • Managed services
  • Professional services
    • Consulting services
    • Deployment and integration
    • Support and maintenance

By Business Function

  • IT
  • Sales and marketing
  • Supply chain
  • Finance
  • Human resources (HR)
  • Others (product management and shop floor)

By Deployment Model

  • On-Premises
  • On-Demand

By Organization Size

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

By Industry

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecom and IT
  • Retail and Consumer goods
  • Healthcare and Life Sciences
  • Manufacturing
  • Government and Defense
  • Energy and utilities
  • Media and entertainment
  • Transportation and logistics
  • Others (travel and hospitality, education, and eCommerce)

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the North American visual analytics market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American visual analytics market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Visual Analytics Market
    4.2 Visual Analytics Market: Market Share Across Various Regions
    4.3 Market, By Industry and Region
    4.4 Market: Professional Services, By Region

5 Market Overview and Industry Trends (Page No. - 35)
    5.1 Market Overview
           5.1.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Rapid Growth in Volume and Variety of Business Data
                    5.2.1.2 Growing Need for Data-Driven Decision Making
                    5.2.1.3 Increasing Demand for Advanced Analytics
           5.2.2 Restraints
                    5.2.2.1 Lack of Integration With Legacy Systems
                    5.2.2.2 Complex Analytical Process
           5.2.3 Opportunities
                    5.2.3.1 Increasing Adoption of Mobile Bi and Location Intelligence
                    5.2.3.2 Higher Adoption By Small and Medium-Sized Enterprises
           5.2.4 Challenges
                    5.2.4.1 Managing Data Quality and Security
                    5.2.4.2 Lack of Skilled Workforce
    5.3 Industry Trends
           5.3.1 Visual Analytics Integration Framework
           5.3.2 Visual Analytics Market: Use Cases
                    5.3.2.1 Introduction
                    5.3.2.2 Use Case:1
                    5.3.2.3 Use Case:2
                    5.3.2.4 Use Case:3

6 Visual Analytics Market Analysis, By Component (Page No. - 42)
    6.1 Introduction
    6.2 Software
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Deployment and Integration
                    6.3.1.2 Support and Maintenance
                    6.3.1.3 Consulting Services
           6.3.2 Managed Services

7 Visual Analytics Market Analysis, By Business Function (Page No. - 51)
    7.1 Introduction
    7.2 Information Technology
    7.3 Finance
    7.4 Sales and Marketing
    7.5 Human Resources
    7.6 Supply Chain
    7.7 Others

8 Visual Analytics Market Analysis, By Organization Size (Page No. - 58)
    8.1 Introduction
    8.2 Large Enterprises
    8.3 Small and Medium-Sized Enterprises

9 Visual Analytics Market Analysis, By Deployment Model (Page No. - 62)
    9.1 Introduction
    9.2 On-Premises
    9.3 On-Demand

10 Visual Analytics Market Analysis, By Industry (Page No. - 66)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Telecom and IT
     10.4 Retail and Consumer Goods
     10.5 Healthcare and Life Sciences
     10.6 Manufacturing
     10.7 Government and Defense
     10.8 Energy and Utilities
     10.9 Transportation and Logistics
     10.10 Media and Entertainment
     10.11 Others

11 Geographic Analysis (Page No. - 76)
     11.1 Introduction
     11.2 North America
             11.2.1 By Country
                        11.2.1.1 United States
                        11.2.1.2 Canada
             11.2.2 North America, By Component
             11.2.3 North America, By Service
             11.2.4 North America, By Professional Service
             11.2.5 North America, By Business Function
             11.2.6 North America, By Deployment Model
             11.2.7 North America, By Organization Size
             11.2.8 North America, By Industry
     11.3 Europe
             11.3.1 By Country
                        11.3.1.1 United Kingdom
                        11.3.1.2 Germany
                        11.3.1.3 France
                        11.3.1.4 Rest of Europe
             11.3.2 Europe, By Component
             11.3.3 Europe, By Service
             11.3.4 Europe, By Professional Service
             11.3.5 Europe, By Business Function
             11.3.6 Europe, By Deployment Model
             11.3.7 Europe, By Organization Size
             11.3.8 Europe, By Industry
     11.4 Asia Pacific
             11.4.1 By Country
                        11.4.1.1 China
                        11.4.1.2 Japan
                        11.4.1.3 Australia
                        11.4.1.4 India
                        11.4.1.5 Rest of APAC
             11.4.2 Asia Pacific, By Component
             11.4.3 Asia Pacific, By Service
             11.4.4 Asia Pacific, By Professional Service
             11.4.5 Asia Pacific, By Business Function
             11.4.6 Asia Pacific, By Deployment Model
             11.4.7 Asia Pacific, By Organization Size
             11.4.8 Asia Pacific, By Industry
     11.5 Latin America
             11.5.1 By Country
                        11.5.1.1 Mexico
                        11.5.1.2 Brazil
                        11.5.1.3 Rest of Latin America
             11.5.2 Latin America, By Component
             11.5.3 Latin America, By Service
             11.5.4 Latin America, By Professional Service
             11.5.5 Latin America, By Business Function
             11.5.6 Latin America, By Deployment Model
             11.5.7 Latin America, By Organization Size
             11.5.8 Latin America, By Industry
     11.6 Middle East and Africa
             11.6.1 By Country
                        11.6.1.1 Middle East
                        11.6.1.2 Africa
             11.6.2 Middle East and Africa, By Component
             11.6.3 Middle East and Africa, By Service
             11.6.4 Middle East and Africa, By Professional Service
             11.6.5 Middle East and Africa, By Business Function
             11.6.6 Middle East and Africa, By Deployment Model
             11.6.7 Middle East and Africa, By Organization Size
             11.6.8 Middle East and Africa, By Industry

12 Competitive Landscape (Page No. - 102)
     12.1 Overview
     12.2 Competitive Scenerio
             12.2.1 New Product Launches and Product Upgradations
             12.2.2 Partnerships, Collaborations, and Agreements
             12.2.3 Mergers and Acquisitions
             12.2.4 Business Expansions
     12.3 Visual Analytics Market: Prominent Players

13 Company Profiles (Page No. - 107)
     13.1 IBM
     13.2 Oracle
     13.3 SAP
     13.4 SAS Institute
     13.5 Tableau Software
     13.6 Microsoft
     13.7 MicroStrategy
     13.8 TIBCO Software
     13.9 Qlik
     13.10 Alteryx

*Details on Business Overview Products Offered Recent Developments MnM View might not be captured in case of unlisted companies.

14 Appendix (Page No. - 140)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customization
     14.6 Related Reports
     14.7 Author Details


List of Tables (74 Tables)

Table 1 Visual Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 2 Software: Market Size, By Region, 2015–2021 (USD Million)
Table 3 Services: Market Size, By Type, 2015–2022 (USD Million)
Table 4 Services: Market Size, By Region, 2015–2022(USD Million)
Table 5 Professional Services Market Size, By Region, 2015–2022 (USD Million)
Table 6 Deployment and Integration Market Size, By Region, 2015–2022 (USD Million)
Table 7 Support and Maintenance Market Size, By Region, 2015–2022 (USD Million)
Table 8 Consulting Services Market Size, By Region, 2015–2022(USD Million)
Table 9 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 10 Visual Analytics Market Size, By Business Function, 2015–2022 (USD Million)
Table 11 Information Technology: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Finance: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Sales and Marketing: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Human Resources: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Supply Chain: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Visual Analytics Market Size, By Organization Size, 2015–2022(USD Million)
Table 18 Large Enterprises: Market Size, By Region, 2015–2022(USD Million)
Table 19 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022(USD Million)
Table 20 Visual Analytics Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 21 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 22 On-Demand: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Visual Analytics Market Size, By Industry, 2015–2022 (USD Million)
Table 24 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Telecom and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Retail and Consumer Goods: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Manufacturing: Visual Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 29 Government and Defense: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Energy and Utilities: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Others: Visual Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 34 Visual Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 35 North America: Visual Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 37 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 38 North America: Market Size, By Business Function, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Industry, 2015–2022 (USD Million)
Table 42 Europe: Visual Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 44 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Business Function, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Industry, 2015–2022 (USD Million)
Table 49 Asia Pacific: Visual Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Business Function, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Industry, 2015–2022 (USD Million)
Table 56 Latin America: Visual Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 57 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 58 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 59 Latin America: Market Size, By Business Function, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 61 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Industry, 2015–2022 (USD Million)
Table 63 Middle East and Africa: Visual Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 64 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 65 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 66 Middle East and Africa: Market Size, By Business Function, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 68 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 69 Middle East and Africa: Market Size, By Industry, 2015–2022 (USD Million)
Table 70 Recent New Product Launches and Product Upgradations
Table 71 Recent Partnerships, Collaborations, and Agreements
Table 72 Mergers and Acquisitions
Table 73 Business Expansions
Table 74 Prominent Players in Visual Analytics Market


List of Figures (44 Figures)

Figure 1 Visual Analytics Market: Market Segmentation
Figure 2 Visual Analytics Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Visual Analytics Market: Assumptions
Figure 7 Market is Expected to Witness High Growth During the Forecast Period
Figure 8 Market, By Component (2017 vs 2022)
Figure 9 Market, By Service (2017)
Figure 10 Market, By Professional Service (2017)
Figure 11 Market, By Business Function (2017)
Figure 12 Visual Analytics Market, By Deployment Model (2017)
Figure 13 Market, By Organization Size (2017)
Figure 14 Market, By Industry (2017 vs 2022)
Figure 15 Increasing Volume and Variety of Visual Computing Data are Expected to Be the Major Factors Contributing to the Growth of the Visual Analytics Market
Figure 16 North America is Estimated to Have the Largest Market Share in 2017
Figure 17 Banking, Financial Services, and Insurance, and North America are Estimated to Have the Largest Market Share in 2017
Figure 18 Support and Maintenance Services Segment is Expected to Hold the Largest Market Share Across Americas and MEA in 2017
Figure 19 Visual Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Visual Analytics Integration Framework
Figure 21 Services Segment is Expected to Have A Higher CAGR During the Forecast Period
Figure 22 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 23 Deployment and Integration Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 24 Information Technology Business Function is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 25 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 26 On-Demand Deployment Model is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 27 Transportation and Logistics Industry is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 29 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 30 North America: Market Snapshot
Figure 31 Asia Pacific: Market Snapshot
Figure 32 Acquisitions, Partnerships, Collaborations, and Agreements Emerged as the Key Growth Strategies Adopted By the Companies During the Period 2015–2017
Figure 33 IBM: Company Snapshot
Figure 34 IBM: SWOT Analysis
Figure 35 Oracle: Company Snapshot
Figure 36 Oracle: SWOT Analysis
Figure 37 SAP: Company Snapshot
Figure 38 SAP: SWOT Analysis
Figure 39 SAS Institute: Company Snapshot
Figure 40 SAS Institute: SWOT Analysis
Figure 41 Tableau Software: Company Snapshot
Figure 42 Tableau Software: SWOT Analysis
Figure 43 Microsoft: Company Snapshot
Figure 44 Microstrategy: Company Snapshot

The visual analytics market is expected to grow from USD 2.57 Billion in 2017 to USD 6.51 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.4%. The major growth drivers of the market include the rapid growth in volume and variety of business data, growing need for data-driven decision-making, and increasing demand for advanced analytics.

The visual analytics market is segmented by software and services. The services segment is expected to grow at the highest CAGR during the forecast period, out of which, deployment and integration services in the professional services segment is projected to witness the highest demand, due to the growing need of visual analytics software solutions across organizations.

The Banking, Financial Services, and Insurance (BFSI) industry is expected to hold the largest share of the visual analytics market in 2017. The growth is fueled by the growing need to simplify the workload related to security and the increasing dependence on data generated from various Information Technology (IT) systems, used for financial transactions. The transportation and logistics industry is expected to grow at the highest CAGR during the forecast period, due to the increasing need to store and manage data coming from various connected transportation devices and logistics record systems, used across transportation and logistics organizations.

The major business functions for which the visual analytics is deployed include the IT, sales and marketing, supply chain, finance, Human Resources (HR), and others (product management and shop floor). The adoption of visual analytics for IT is expected to increase significantly in the coming years because of the increasing need to resolve IT-related issues in real-time and streamline the business process across industries.

Organizations are deploying visual analytics solutions either on-premises or on-demand (cloud). The demand for cloud-based visual analytics solutions is expected to grow, due to its cost-effective and time-efficient features; its growth is expected to be high, particularly in the Small and Medium-sized Enterprises (SMEs), where low-cost solutions are largely required.

The global market has been segmented on the basis of regions into North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). The North American region, followed by Europe, is expected to continue as the largest revenue-generating region for the visual analytics vendors, for the next 5 years. This is mainly because, in the developed economies of the US and Canada, there is a high focus on innovations obtained from Research and Development (R&D) and technologies. The APAC region is expected to be the fastest-growing region in the visual analytics market because of the increasing adoption of Internet of Things (IoT) and smart technologies, and various other government initiatives, such as smart cities across the APAC countries, including China and India.

Visual Analytics Market

The visual analytics market faces challenges, such as managing data quality and safety, and lack of skilled workforce. Factors such as lack of integration with legacy systems and complex analytical process are expected to limit the market growth.

The major vendors that offer visual analytics software and services globally are IBM (US), Oracle (US), SAP (Germany), SAS Institute (US), Tableau Software (US), Microsoft (US), MicroStrategy (US), TIBCO Software  (US), Qlik (US), and Alteryx (US). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships and collaborations, and mergers and acquisitions, to expand their offerings in the visual analytics market.

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