[160 Pages Report] According to MarketsandMarkets, the global water soluble packaging market is estimated to be valued at USD 2.8 billion in 2019 and is projected to reach USD 3.7 billion by 2025, recording a CAGR of 5.0%. The rising application of water soluble packaging in multiple industries and the growing environmental and sustainability concerns led to a surge in demand for biodegradable packaging. The rise in awareness regarding the drawbacks of using single-use plastics and government intervention in banning the use of such plastics affecting the environment adversely have significantly driven the growth of the water soluble packaging market.
The polymer-based water soluble packaging segment is projected to dominate the market, on the basis of raw material, during the forecast period. This is attributed to the increasing use of water soluble packaging that provides a sustainable and environment-friendly solution for packaging in multiple applications. PVOH (Polyvinyl alcohol) is a clear and water soluble thermoplastic derives from polyvinyl acetate. It is extremely hydrophilic in nature, and thus, is used as a perfect raw material for manufacturing of water soluble films and packaging. In addition, the use of water soluble packaging made of PVOH has gained its popularity in the agriculture sector to cover harmful fertilizers so that it becomes easier for the farmers to handle such toxic chemicals without touching them. Moreover, PVOH is approved by FDA to be used as a packaging material in the food industry as well and considered to be safe, which is one of the major factors to support its growth in the market.
The demand for water soluble packaging is increasing significantly due to the associated benefits, especially in the industries where the workers need to deal with harmful chemicals. To avoid direct contact, packaging would provide a safer option for the workers to handle such chemicals. Most of the industries are avoiding usage of plastics as it generates a lot of waste, require a large space to keep such plastics and large amount of disposal cost are incurred. Instead use of water soluble material for packaging leads to the reduction of cost of labor in cleaning and makes the manufacturing process more sustainable.
In 2018, North America accounted for the largest market share in the water soluble packaging market. This is attributed to the high adoption of water soluble packaging in various industries. The problem of plastics waste generation is intensifying by the day. According to EPA, in the US, 70% of the plastics end up in landfills, and this is because of the popular “throw-away” culture. However, the growing awareness among the people regarding the need for reduction of single-use plastics usage, coupled with government interventions to ban their use, drives the market for water soluble packaging in the North American region.
The key players in this market include Kuraray Co. Ltd (Japan), Aicello Corporation (Japan), Cortec Corporation (US), Mondi Group (Austria), Sekisui Chemicals (Japan), Aquapak Polymer Ltd. (UK), and Mitsubishi Chemicals Holdings (Japan).
Market size estimation
Base year considered
Forecast period considered
Raw material, end use, solubility type, packaging type, and region
North America, Asia Pacific, Europe, South America, and RoW
This research report categorizes the water-soluble packaging market based on raw material, end use, solubility type, and packaging type,
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Table of Contents
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered
1.4 Currency Considered
1.5 Units Considered
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions
2.5 Research Limitations
3 Executive Summary
4 Premium Insights
5 Market Overview
5.3 Market Dynamics
5.4 Regulatory Framework
6 Water-Soluble Packaging Market, By Material
6.2.5 Polyvinyl Alcohol
6.2.6 Others (Polyvinlypyrollidone, Etc.)
6.5 Fiber (Eg. Seaweed, Collagen)
7 Water-Soluble Packaging, By Solubility Type
7.2 Cold Water Soluble
7.3 Hot Water Soluble
8 Water-Soluble Packaging, By Packaging Type
8.4 Pods & Capsules
9 Water-Soluble Packaging, By End-Use
9.2.1 Food & Beverage
9.2.1 Protein Powder
9.2.1 Protein Shakes and Drink Mixes
9.2.2 Instant Coffee
9.2.3 Dairy Products
9.2.4 Others (Packaged Pasta and Rice)
9.2.5 Water Treatment
10 Water-Soluble Packaging, By Region
10.2 North America
10.3.7 Rest of Europe (Russia, Portugal, Finland, Poland)
10.4 Asia Pacific
10.4.6 Rest of Apac (Malaysia, Thailand, and Indonesia)
10.5 South America
10.5.3 Rest of Latin America
10.6.1 Middle East
11 Competitive Landscape
11.2 Competitive Leadership Mapping (Overall Market)
11.2.1 Terminology/ Nomenclature
188.8.131.52 Dynamic Differentiators
184.108.40.206 Visionary Leaders
220.127.116.11 Emerging Companies
11.2.2 Strength of Product Portfolio
11.3.1 Business Startegy Excellence
11.3 Competitive Leadership Mapping (Start-Ups/Smes)
11.3.1 Terminology/ Nomenclature
18.104.22.168 Progressive Companies
22.214.171.124 Starting Blocks
126.96.36.199 Responsive Companies
188.8.131.52 Dynamic Companies
11.3.2 Strength of Product Portfolio
11.3.3 Business Startegy Excellence
11.4 Market Share Analysis/ Market Ranking of Key Players
11.5 Competitive Scenario
11.5.1 Agreements, Partnerships, Collaborations & Joint Ventures
11.5.2 Expansions & Investments
11.5.4 New Product Launches
12 Company Profiles
(Overview, Financial, Products & Services, Strategy, and Developments)*
12.1 Mitsubishi Chemical Corporation
12.2 Mondi Group
12.3 Sekisui Specialty Chemicals America.
12.4 Watson Inc.
12.6 Arrow Greentech Ltd.
12.7 Amtrex Nature Care Private Limited
12.8 JRF Technology
12.10 Skipping Rocks Lab
12.11 Aicello Coporation
12.13 Water Io
*Sub Segments Might Change With Further Progress in Report
The study involved four major activities in estimating the market size for water soluble packaging. Exhaustive secondary research was conducted to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, in order to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold & silver standard websites, food safety organizations, regulatory bodies, trade directories, and databases.
The market comprises several stakeholders, such as raw material suppliers, processors, end-product manufacturers, and regulatory organizations in the supply chain. The demand-side of the market is characterized by the presence of various industrial products processors such as food & beverage, pharmaceuticals, industrial chemicals, water treatment and agriculture, importers/exporters, and research institutions. The supply-side is characterized by the presence of key water-soluble raw material manufacturers, suppliers, distributors, researchers, and service providers. Various primary sources from both the supply- and demand-sides of the market were interviewed to obtain qualitative and quantitative information. Given below is the breakdown of the primary respondents.
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Both the top-down and bottom-up approaches were used to estimate and validate the total size of the water soluble packaging market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
After arriving at the overall market size from the estimation process described above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both top-down and bottom-up approaches. It was then verified through primary interviews. Hence, three approaches were adopted-top-down approach, bottom-up approach, and the one involving expert interviews. Only when the values arrived at from the three points match, the data is assumed to be correct.
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