Water Soluble Packaging Market

Water Soluble Packaging Market by Raw Material (Polymer, Surfactant, and Fiber), End Use (Industrial, and Residential), Solubility Type (Cold Water Soluble and Hot Water Soluble), Packaging Type, and Region - Global Forecast to 2025

Report Code: FB 7479 Dec, 2019, by marketsandmarkets.com

[160 Pages Report] According to MarketsandMarkets, the global water soluble packaging market is estimated to be valued at USD 2.8 billion in 2019 and is projected to reach USD 3.7 billion by 2025, recording a CAGR of 5.0%. The rising application of water soluble packaging in multiple industries and the growing environmental and sustainability concerns led to a surge in demand for biodegradable packaging. The rise in awareness regarding the drawbacks of using single-use plastics and government intervention in banning the use of such plastics affecting the environment adversely have significantly driven the growth of the water soluble packaging market.

Water soluble Packaging Market

By raw material, the polymer segment is projected to account for the largest share in the water soluble packaging market

The polymer-based water soluble packaging segment is projected to dominate the market, on the basis of raw material, during the forecast period. This is attributed to the increasing use of water soluble packaging that provides a sustainable and environment-friendly solution for packaging in multiple applications. PVOH (Polyvinyl alcohol) is a clear and water soluble thermoplastic derives from polyvinyl acetate. It is extremely hydrophilic in nature, and thus, is used as a perfect raw material for manufacturing of water soluble films and packaging. In addition, the use of water soluble packaging made of PVOH has gained its popularity in the agriculture sector to cover harmful fertilizers so that it becomes easier for the farmers to handle such toxic chemicals without touching them. Moreover, PVOH is approved by FDA to be used as a packaging material in the food industry as well and considered to be safe, which is one of the major factors to support its growth in the market.

By end use, the industrial chemical segment accounted for the largest market size in the water soluble packaging market during the forecast period

The demand for water soluble packaging is increasing significantly due to the associated benefits, especially in the industries where the workers need to deal with harmful chemicals. To avoid direct contact, packaging would provide a safer option for the workers to handle such chemicals. Most of the industries are avoiding usage of plastics as it generates a lot of waste, require a large space to keep such plastics and large amount of disposal cost are incurred. Instead use of water soluble material for packaging leads to the reduction of cost of labor in cleaning and makes the manufacturing process more sustainable.

Water soluble Packaging Market

North America is projected to account for the largest market share during the forecast period

In 2018, North America accounted for the largest market share in the water soluble packaging market. This is attributed to the high adoption of water soluble packaging in various industries. The problem of plastics waste generation is intensifying by the day. According to EPA, in the US, 70% of the plastics end up in landfills, and this is because of the popular “throw-away” culture. However, the growing awareness among the people regarding the need for reduction of single-use plastics usage, coupled with government interventions to ban their use, drives the market for water soluble packaging in the North American region.

Key Market Players

The key players in this market include Kuraray Co. Ltd (Japan), Aicello Corporation (Japan), Cortec Corporation (US), Mondi Group (Austria), Sekisui Chemicals (Japan), Aquapak Polymer Ltd. (UK), and Mitsubishi Chemicals Holdings (Japan).

Scope of the Report

Report Metric


Market size estimation


Base year considered


Forecast period considered


Units considered

Value (USD)

Segments covered

Raw material, end use, solubility type, packaging type, and region

Regions covered

North America, Asia Pacific, Europe, South America, and RoW

Companies studied

  • Lithey Inc. (India)
  • Mondi Group (Austria)
  • Sekisui Chemicals (Japan
  • Kuraray Co. Ltd. (Japan)
  • Mitsubishi Chemical Holdings (Japan)
  • Aicello Corporation (Japan)
  • Aquapak Polymer Ltd (UK)
  • Lactips (France)
  • Cortec Corporation (US)
  • Acedag Ltd. (UK)
  • MSD Corporation (China)
  • Prodotti Solutions (US)
  • JRF Technology LLC (US)
  • Amtopak Inc. (US)

This research report categorizes the water-soluble packaging market based on raw material, end use, solubility type, and packaging type,

Target Audience

  • Water soluble films manufacturers and suppliers
  • Water soluble packaging distributors importers and exporters
  • Raw material manufacturers
  • Research institutions
  • Government bodies
  • Distributors
  • End users (Food & beverage industry, pharmaceutical industry, agriculture industry, water treatment, other chemical industries, and residential usage)

Report Scope

Raw Material

  • Polymers
  • Surfactants
  • Fibers

End Use

  • Industrial
    • Food & beverages
    • Pharmaceuticals
    • Agriculture
    • Chemicals
    • Water treatment
  • Residential

Packaging Type

  • Bags
  • Pouches
  • Pods & capsules

Solubility Type

  • Cold water soluble
  • Hot water soluble

By Region

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Rest of the World (RoW)

Recent Developments

  • In October 2019, hot water soluble laundry bags, made by Aquapak Polymer Ltd. (UK) have been launched by Australian distributor, DB Packaging. The development aims at widening the range of water soluble packaging product lines offered by the company.
  • In October 2019, Aquapak Polymer Ltd. (UK) launched Garment packaging bags made from Aquapak polymer, which will be launched by the Finisterre garment company. The company aims to replace traditional packaging with soluble packaging.
  • In June 2018, Mondi Group (Austria) acquired Powerflute Group, a division of Nordic Packaging and Container Holdings, in order to strengthen its innovative packaging business in Europe.
  • In March 2018, Kuraray Co. Ltd. (Japan) established a water soluble film manufacturing facility in Indiana, US. The development would help the company to strengthen its manufacturing capacities.

Key Questions Addressed by the Report

  • What are the growth opportunities in the water soluble packaging market?
  • What are the major raw materials used for manufacturing water soluble packaging?
  • What are the key factors affecting market dynamics?
  • What are some of the significant challenges and restraints that the industry faces?
  • Which are the key players operating in the market, and what initiatives have they undertaken over the past few years?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered
    1.4 Currency Considered
    1.5 Units Considered
    1.6 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
    2.2 Market Size Estimation
    2.3 Data Triangulation
    2.4 Research Assumptions 
    2.5 Research Limitations

3 Executive Summary

4 Premium Insights

5 Market Overview
    5.1 Introduction
    5.2 Macroindicators
    5.3 Market Dynamics
           5.3.1 Drivers
           5.3.2 Restraints
           5.3.3 Opportunities
           5.3.4 Challenges
    5.4 Regulatory Framework

6 Water-Soluble Packaging Market, By Material
    6.1 Introduction
    6.2 Polymers
           6.2.1 Polysaccharides
           6.2.2 Protein
           6.2.3 Polypropylene
           6.2.4 Hemicellulose
           6.2.5 Polyvinyl Alcohol
           6.2.6 Others (Polyvinlypyrollidone, Etc.)
    6.4 Surfactants
    6.5 Fiber (Eg. Seaweed, Collagen)

7 Water-Soluble Packaging, By Solubility Type
    7.1 Introduction
    7.2 Cold Water Soluble
    7.3 Hot Water Soluble

8 Water-Soluble Packaging, By Packaging Type
    8.1 Introduction
    8.2 Bags
    8.3 Pouches
    8.4 Pods & Capsules

9 Water-Soluble Packaging, By End-Use
    9.1 Introduction
    9.2 Industrial
           9.2.1 Food & Beverage
           9.2.1 Protein Powder
           9.2.1 Protein Shakes and Drink Mixes
           9.2.2 Instant Coffee
           9.2.3 Dairy Products
           9.2.4 Others (Packaged Pasta and Rice)
           9.2.2 Pharmaceuticals
           9.2.3 Agriculture
           9.2.4 Chemical
           9.2.5 Water Treatment
    9.3 Residential/Domestic

10 Water-Soluble Packaging, By Region
     10.1 Introduction
     10.2 North America
             10.2.1 US
             10.2.2 Canada
             10.2.3 Mexico
     10.3 Europe
             10.3.1 Spain
             10.3.2 Italy
             10.3.3 France
             10.3.4 UK
             10.3.5 Germany
             10.3.6 Belgium
             10.3.7 Rest of Europe (Russia, Portugal, Finland, Poland)
     10.4 Asia Pacific
             10.4.1 China
             10.4.2 India
             10.4.3 Australia
             10.4.4 Japan
             10.4.5 Indonesia
             10.4.6 Rest of Apac (Malaysia, Thailand, and Indonesia)
     10.5 South America
             10.5.1 Brazil
             10.5.2 Argentina
             10.5.3 Rest of Latin America
     10.6 RoW
             10.6.1 Middle East
             10.6.2 Africa

11 Competitive Landscape
     11.1 Introduction
     11.2 Competitive Leadership Mapping (Overall Market)
             11.2.1 Terminology/ Nomenclature
               Dynamic Differentiators
               Visionary Leaders
               Emerging Companies
             11.2.2 Strength of Product Portfolio
             11.3.1 Business Startegy Excellence
     11.3 Competitive Leadership Mapping (Start-Ups/Smes)
             11.3.1 Terminology/ Nomenclature
               Progressive Companies
               Starting Blocks
               Responsive Companies
               Dynamic Companies
             11.3.2 Strength of Product Portfolio
             11.3.3 Business Startegy Excellence
     11.4 Market Share Analysis/ Market Ranking of Key Players
     11.5 Competitive Scenario
             11.5.1 Agreements, Partnerships, Collaborations & Joint Ventures
             11.5.2 Expansions & Investments
             11.5.3 Acquisitions
             11.5.4 New Product Launches

12 Company Profiles     
(Overview, Financial, Products & Services, Strategy, and Developments)*     
     12.1 Mitsubishi Chemical Corporation     
     12.2 Mondi Group     
     12.3 Sekisui Specialty Chemicals America.     
     12.4 Watson Inc.     
     12.5 Monosol     
     12.6 Arrow Greentech Ltd.     
     12.7 Amtrex Nature Care Private Limited     
     12.8 JRF Technology     
     12.9 Wikicell      
     12.10 Skipping Rocks Lab     
     12.11 Aicello Coporation     
     12.12 Devro     
     12.13 Water Io     
     12.14 Evoware     
     12.15 Loliware     
*Sub Segments Might Change With Further Progress in Report      

13 Appendix  

The study involved four major activities in estimating the market size for water soluble packaging. Exhaustive secondary research was conducted to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet were referred to, in order to identify and collect information for this study. These secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold & silver standard websites, food safety organizations, regulatory bodies, trade directories, and databases.

Primary Research

The market comprises several stakeholders, such as raw material suppliers, processors, end-product manufacturers, and regulatory organizations in the supply chain. The demand-side of the market is characterized by the presence of various industrial products processors such as food & beverage, pharmaceuticals, industrial chemicals, water treatment and agriculture, importers/exporters, and research institutions. The supply-side is characterized by the presence of key water-soluble raw material manufacturers, suppliers, distributors, researchers, and service providers. Various primary sources from both the supply- and demand-sides of the market were interviewed to obtain qualitative and quantitative information. Given below is the breakdown of the primary respondents.

Water soluble Packaging Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the total size of the water soluble packaging market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players were identified through extensive primary and secondary research.
  • The value chain and market size of the water soluble packaging market, in terms of value, were determined through primary and secondary research.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
  • All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data.
  • The research included the study of reports, reviews, newsletters of top market players, along with extensive interviews for opinions from key leaders, such as CEOs, directors, and marketing executives.

Data Triangulation

After arriving at the overall market size from the estimation process described above, the total market was split into several segments. To complete the overall market engineering process and arrive at the exact statistics for all segments, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition, the market size was validated using both top-down and bottom-up approaches. It was then verified through primary interviews. Hence, three approaches were adopted-top-down approach, bottom-up approach, and the one involving expert interviews. Only when the values arrived at from the three points match, the data is assumed to be correct.

Report Objectives

  • To describe and forecast the water soluble packaging market, in terms of raw material, solubility type, end-use, packaging type, and region
  • To describe and forecast the water soluble packaging market, in terms of value, by region–Asia Pacific, Europe, North America, South America and the Rest of the World-along with their respective countries
  • To provide detailed information regarding the major factors influencing market growth (drivers, restraints, opportunities, and challenges)
  • To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
  • To study the complete value chain of water soluble packaging market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the water soluble packaging market
  • To strategically profile the key players and comprehensively analyze their market position, in terms of ranking and core competencies, along with details on the competitive landscape of market leaders
  • To analyze strategic approaches such as acquisitions & divestments, expansions, product launches & approvals, and agreements in the water soluble packaging market

Available Customizations

Based on the given market data, MarketsandMarkets offers customizations in the reports according to client-specific requirements. The available customization options are as follows:

Geographic Analysis

  • Further breakdown of the Rest of the World water-soluble packaging market into the Middle East & Africa
  • Further breakdown of the Rest of Asia Pacific water-soluble packaging market into Vietnam, Malaysia, Thailand, the Philippines, and South Korea
  • Further breakdown of the Rest of Europe water-soluble packaging market intoAustria, Portugal, Ireland, Sweden, Bulgaria, Belgium, Turkey, Russia, Poland, and Denmark

Segment Analysis

  • Further breakdown of the water-soluble packaging applications market, by country
Report Code
FB 7479
Published ON
Dec, 2019
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