Wireless Data Radio Modem Market by Product (General-Purpose Data Modem (Application: SCADA & Telemetry, Precision Farming), UAV Drone Data Modem (Application: Precision Farming, Transportation)), Operating Range, and Geography - Global Forecast to 2025-2035
Wireless Data Radio Modem Market Forecast 2025 to 2035
The global wireless data radio modem market was valued at USD 0.75 billion in 2024 and is estimated to reach USD 1.12 billion by 2035, at a CAGR of 3.8% between 2025 and 2035.
The global wireless data radio modem market is set to witness substantial growth from 2025 to 2035, driven by the rising need for reliable and long range wireless communication solutions across multiple industrial sectors. Wireless data radio modems play a crucial role in enabling seamless data transmission between devices, systems, and control centers without the need for physical cabling. These modems are primarily used in applications such as supervisory control and data acquisition, telemetry, remote monitoring, precision agriculture, transportation, and unmanned aerial systems. Their ability to provide secure, low latency, and long distance communication even in challenging environments makes them an essential component in modern industrial communication networks.
With the rapid expansion of the Internet of Things, automation, and smart infrastructure, the demand for efficient data communication solutions has increased significantly. Wireless data radio modems allow industries to connect and control devices located in remote or hard to reach areas, providing real time data that supports decision making and operational efficiency. Compared to cellular or satellite communication systems, radio modems offer low operating costs, greater reliability, and flexibility in data transmission. These advantages are contributing to the growing adoption of wireless modems in sectors such as agriculture, energy, water management, mining, and logistics.

Market Overview and Growth Drivers
The increasing focus on automation and real time monitoring is one of the primary factors fueling the wireless data radio modem market. Many industries rely on SCADA and telemetry systems to collect, transmit, and analyze operational data from remote assets. Wireless modems serve as the communication bridge in these systems, transmitting sensor data to control centers for analysis and response. Their low power consumption, resistance to harsh environmental conditions, and ability to operate over large distances make them an ideal choice for industrial communication networks.
In the agricultural sector, the growth of precision farming is creating significant opportunities for wireless data radio modems. Farmers are increasingly adopting smart farming technologies to improve crop yield, optimize irrigation, and monitor soil and weather conditions. Wireless modems enable connectivity between field sensors, control units, and central databases, allowing farmers to make data driven decisions. Similarly, the transportation sector is utilizing these modems for fleet management, traffic control, and logistics monitoring to enhance efficiency and safety.
Technological advancements such as the development of advanced modulation techniques, improved error correction, and adaptive frequency hopping are further enhancing the performance and reliability of wireless data radio modems. These innovations have expanded the communication range, reduced interference, and increased data transmission speeds, enabling use in more demanding applications. Additionally, the integration of wireless modems with cloud platforms and IoT ecosystems is providing end users with better analytics and remote control capabilities.
By Product Type
The wireless data radio modem market can be broadly classified into two main product categories: general purpose data modems and UAV drone data modems. Each product type caters to specific application areas and performance requirements.
General purpose data modems are designed to serve a wide range of industrial communication needs. They are commonly used in applications such as SCADA and telemetry systems, precision farming, and environmental monitoring. In SCADA and telemetry, these modems enable the transmission of data from remote sensors and control units to centralized systems, allowing operators to monitor and control industrial processes in real time. For example, in utilities such as water and electricity, general purpose modems are used to track pressure, flow, and voltage levels across distributed infrastructure. They play a key role in predictive maintenance and fault detection, minimizing downtime and improving system reliability.
In precision farming, general purpose data modems support wireless communication between various agricultural devices including sensors, irrigation controllers, and weather stations. These modems enable farmers to monitor soil moisture, crop health, and climate conditions efficiently. By integrating with agricultural management software, they allow for automated control of irrigation systems and optimized use of resources such as water and fertilizer. The expansion of connected farming technologies in both developed and emerging economies is expected to further drive demand for these modems in agricultural applications.
UAV drone data modems represent another growing segment of the wireless data radio modem market. These modems are specifically designed for use in unmanned aerial vehicles, which are increasingly being deployed in industries such as precision farming, transportation, and surveying. In precision agriculture, UAVs equipped with data modems can collect aerial imagery and environmental data that help farmers analyze field conditions and detect crop stress. The modems facilitate real time transmission of large volumes of data from drones to ground control systems, enabling quick decision making.
In the transportation sector, UAV drone data modems are used for monitoring traffic, inspecting infrastructure, and supporting logistics operations. They enable drones to transmit high definition video and telemetry data over long distances with minimal delay. As the use of drones for commercial applications expands, the demand for high performance data modems capable of handling large data loads and ensuring stable communication links is expected to grow substantially. Moreover, regulatory approvals for commercial drone operations and advancements in autonomous flight technology will further enhance market opportunities for UAV communication systems.
By Operating Range
The wireless data radio modem market can also be segmented based on operating range, which determines how far the modem can transmit data reliably. The range of these modems varies depending on factors such as frequency band, transmission power, antenna design, and environmental conditions.
Short range modems typically operate within a few kilometers and are suitable for applications where communication between closely located devices is required. These modems are commonly used in industrial automation, warehouse management, and local telemetry systems. They offer low power consumption and are ideal for data transmission in confined environments such as factories or agricultural fields where devices are deployed in proximity.
Medium range modems, which can operate over distances ranging from several kilometers up to tens of kilometers, are widely used in SCADA, energy management, and water distribution networks. These modems provide a balance between coverage and data throughput, making them suitable for monitoring pipelines, electrical substations, and irrigation networks spread across large areas.
Long range wireless data radio modems can cover distances exceeding tens of kilometers, making them ideal for remote monitoring applications where devices are located in geographically dispersed locations. They are used extensively in oil and gas exploration, mining, and environmental monitoring. The ability to maintain reliable communication over vast terrains without dependence on cellular infrastructure makes long range modems essential for remote industries. Recent advancements in antenna technology and frequency management have improved the range and reliability of these devices even under challenging environmental conditions.
The increasing use of unlicensed frequency bands for industrial communication is also supporting market expansion. Manufacturers are developing modems capable of operating on multiple frequency bands, providing flexibility for users in different regions. Additionally, the integration of mesh networking and frequency hopping techniques enhances range and reliability by allowing modems to automatically select the best communication path.
Geographical Analysis
Geographically, the wireless data radio modem market covers North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each region has distinct market drivers based on industrial development, technology adoption, and government initiatives.
North America holds a significant share of the market due to the early adoption of wireless communication technologies and the strong presence of key industrial sectors such as oil and gas, agriculture, and utilities. The region’s emphasis on industrial automation and the modernization of infrastructure is driving the use of wireless modems for SCADA and telemetry systems. In the United States and Canada, regulatory support for spectrum allocation and the rapid deployment of IoT solutions are further enhancing market growth. The increasing adoption of drones for agriculture, logistics, and inspection purposes also contributes to the rising demand for UAV data modems in this region.
Europe represents another major market characterized by strong investment in renewable energy, smart city projects, and industrial automation. Countries such as Germany, France, and the United Kingdom are integrating wireless communication solutions into energy grids, water systems, and transportation networks to improve operational efficiency and sustainability. The region’s focus on environmental monitoring and smart agriculture is also boosting demand for general purpose data modems. In addition, the development of advanced drone technologies for mapping and surveillance is creating new opportunities for UAV data modems across Europe.
The Asia Pacific region is expected to experience the fastest growth in the wireless data radio modem market during the forecast period. Rapid industrialization, growing adoption of precision agriculture, and increasing government initiatives for smart infrastructure are driving market expansion in countries such as China, India, Japan, and Australia. The agriculture sector, in particular, presents significant potential due to the growing need for efficient resource management and data driven farming techniques. Furthermore, the expansion of mining, oil exploration, and logistics industries across Asia Pacific creates strong demand for long range communication systems capable of operating in remote areas. Local manufacturers are also entering the market with cost effective and customizable solutions, thereby increasing competitiveness and accessibility.
Latin America and the Middle East and Africa are emerging markets with growing potential. In Latin America, countries like Brazil and Mexico are adopting wireless communication technologies in agriculture, energy, and transportation sectors to enhance operational visibility and reduce costs. The Middle East and Africa region is witnessing rising investments in oil and gas, mining, and water management, where wireless data radio modems are used for real time monitoring and control. Although these regions currently have limited infrastructure for advanced communication technologies, ongoing digital transformation initiatives are expected to create substantial growth opportunities over the next decade.
Technological Trends and Industry Developments
Several technological advancements are reshaping the wireless data radio modem market. The evolution of low power wide area networks and mesh communication architectures has improved connectivity and reduced latency in remote communication systems. Manufacturers are focusing on developing modems that support multiple communication protocols and frequency bands, ensuring compatibility with diverse network infrastructures.
The integration of wireless modems with IoT and cloud based platforms is another significant trend. This allows real time data visualization, analytics, and control from any location, improving operational efficiency and enabling predictive maintenance. The use of software defined radio technology is providing greater flexibility, allowing devices to adapt to different communication standards and applications through firmware updates.
Security has also become a top priority in modem development. With increasing data exchange between connected devices, manufacturers are implementing encryption, authentication, and secure key management features to protect against cyber threats. Additionally, advancements in antenna design, modulation techniques, and digital signal processing are enhancing performance by improving signal strength, range, and reliability.
The growing adoption of autonomous and remotely operated systems, particularly in agriculture, defense, and logistics, is expanding the scope of the wireless data radio modem market. UAVs, autonomous tractors, and robotic equipment rely heavily on reliable long distance communication links provided by these modems. As drone regulations evolve and commercial UAV usage expands, manufacturers are focusing on lightweight, high bandwidth, and energy efficient modem designs to meet emerging needs.
Market Outlook
The wireless data radio modem market is projected to experience strong growth through 2035 as industries continue to adopt advanced communication solutions for automation and remote operations. Increasing reliance on SCADA and telemetry systems, expanding drone applications, and the rise of precision agriculture will remain key growth drivers. General purpose data modems will continue to dominate in industrial and agricultural applications, while UAV data modems are expected to see accelerated demand with the expansion of commercial drone usage.
Long range communication capabilities, reliability, and low operational costs will be the primary differentiators for manufacturers in this competitive market. Collaboration between hardware developers, IoT platform providers, and network operators will further enhance product innovation and integration. Emerging economies with growing industrial bases and infrastructure projects will also contribute to sustained market expansion.
Key Market Players:
The companies that are profiled in the report are Intuicom (US), SATEL OY (Finland), Motorola Solutions (US), Schneider Electric (France), Digi International (US), Pacific Crest (US), Advantech B+B SmartWorx (US), FreeWave Technologies (US), Cohda Wireless (Australia), Campbell Scientific (US), Harris Corporation (US), Pro4 Wireless (Sweden), SIMREX Corporation (US), Wood & Douglas (UK), GE Grid Solutions (US), JAVAD GNSS (US), ABB (Switzerland), Harxon Corporation (China), Adeunis (France), ATIM Radiocommunications (France), Encom Wireless (Canada), Microhard Systems (Canada), and Arada Systems (US).
Wireless Data Radio Modem Market Scope:
To provide a holistic picture, the current market demand and forecasts have also been included in the report. The market segmentation is given below.
Wireless Data Radio Modem Market, By Product Type
- General-Purpose Data Modem
- UAV Drone Data Modem
Product Type, By Application
-
General-Purpose Data Modem
- SCADA and telemetry
- Mining and Geo-Exploration
- Precision Farming
- Transportation
- Machine Control (Industrial)
- Others (Wireless Utilities Management, Remote Weather Monitoring, and Smart Grid)
- UAV Drone Data Modem
- Mining and Geo-Exploration (Including Land Survey)
- Precision Farming
- Transportation
- Others (Construction, Utilities, and Coastal Monitoring)
Wireless Data Radio Modem Market, By Operating Range
- Short Range
- Long Range
Wireless Data Radio Modem Market, By Geography
-
North America
- US
- Canada
- Mexico
-
Europe
- Germany
- France
- UK
- Italy
- Russia
- Rest of Europe (RoE)
-
Asia Pacific (APAC)
- China
- India
- Japan
- Rest of APAC (RoAPAC)
-
Rest of the World (RoW)
- South America
- Middle East & Africa
Available Customizations:
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- Market size for 2020 and 2022 for the product type and application specific to product type, operating range, and geography
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Table of Contents
1 Introduction (Page No. - 11)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Year Considered for the Study
1.4 Limitations
1.5 Stakeholders
2 Research Methodology (Page No. - 19)
2.1 Market Breakdown & Data Triangulation
2.2 Key Data From Secondary Sources
2.3 Key Data From Primary Sources
2.4 Research Assumptions
3 Executive Summary (Page No. - 28)
3.1 Wireless Data Radio Modem Market, By Product Type
3.2 UAV Drone Wireless Data Radio Modem Market, By Application
3.3 Wireless Data Radio Modem Market, By Region
3.4 General-Purpose Wireless Data Radio Modem Market, By Operating Range
4 Premium Insights (Page No. - 34)
4.1 Attractive Opportunities in the Wireless Data Radio Modem Market
4.2 Wireless Data Radio Modem Market, By Product Type
4.3 General-Purpose Wireless Data Radio Modem Market, By Application
4.4 Wireless Data Radio Modem Market, By Operating Range
4.5 Wireless Data Modem Market in APAC, 2017
4.6 Wireless Data Modem Market, By Country
5 Market Overview (Page No. - 39)
5.1 Regulatory Scenario
5.1.1 ETSI (Europe)
5.1.2 FCC (US)
5.2 Market Dynamics
5.2.1 Drivers
5.2.2 Restraints
5.2.3 Opportunities
5.2.4 Challenges
6 Market By Product Type (Page No. - 46)
6.1 General-Purpose Data Modem
6.1.1 SCADA & Telemetry
6.1.2 Mining & Geo-Exploration
6.1.3 Precision Farming
6.1.4 Transportation
6.1.5 Machine Control
6.1.6 Others (Construction, Utilities, & Coastal Monitoring)
6.2 UAV Drone Data Modem
6.2.1 Mining & Geo-Exploration
6.2.2 Precision Farming
6.2.3 Transportation
6.2.4 Others (Construction, Utilities, and Coastal Monitoring)
7 Operating Range (Page No. - 64)
7.1 Introduction
7.2 Short Range
7.3 Long Range
8 Geography (Page No. - 68)
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.2.3 Mexico
8.3 Europe
8.3.1 UK
8.3.2 Germany
8.3.3 Italy
8.3.4 France
8.3.5 Russia
8.3.6 Rest of Europe (RoE)
8.4 APAC
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of APAC
8.5 Rest of the World (RoW)
8.5.1 South America
8.5.2 Middle East & Africa
9 Competitive Landscape (Page No. - 115)
9.1 Introduction
9.2 Market Ranking Analysis 2016: Wireless Data Radio Modem Market
9.3 Product Benchmarking
9.4 Product Launches and Developments
9.5 Mergers & Acquisitions
9.6 Partnerships, Collaborations, and Agreements
9.7 Other Expansions & New Synergies
10 Company Profiles (Page No. - 130)
(Business Overview, Products Offered, SWOT Analysis, Key Customers, Recent Developments, and MnM View)*
10.1 Adeunis
10.2 Atim Radiocommunications
10.3 Campbell Scientific
10.4 Cohda Wireless
10.5 Encom Wireless
10.6 Harris Corporation
10.7 Intuicom
10.8 Pro4 Wireless
10.9 Advantech B+B Smartworx
10.10 Freewave Technologies
10.11 Microhard Systems
10.12 Pacific Crest
10.13 Digi International
10.14 Woods & Douglas
10.15 Simrex Corporation
10.16 MotoRola Solutions
10.17 Satel OY
10.18 Arada Systems
10.19 Javad Gnss
10.20 Schneider Electric
10.21 GE Grid Solutions
10.22 Harxon Corporation
10.23 ABB
*Details on Business Overview, Products Offered, SWOT Analysis, Key Customers, Recent Developments, and MnM View Might Not Be Captured in Case of Unlisted Companies.
11 Appendix (Page No. - 198)
11.1 Insights of Industry Experts
11.2 Discussion Guide
11.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
11.4 Marketsandmarkets Knowledge Store: Snapshot
11.5 Introducing RT: Real Time Market Intelligence
11.6 Available Customizations
11.7 Related Reports
11.8 Author Details
List of Tables (35 Tables)
Table 1 Wireless Data Modem Market, By Product Type, 2015–2023 (USD Million)
Table 2 General-Purpose Wireless Data Modem Market, By Operating Range, 2015–2023 (USD Million)
Table 3 UAV Drone Wireless Data Modem Market, By Operating Range, 2015–2023 (USD Million)
Table 4 General-Purpose Wireless Data Modem Market, By Application, 2015–2023 (USD Million)
Table 5 UAV Drone Data Modem Market, By Application, 2015–2023 (USD Million)
Table 6 Wireless Data Modem Market, By Operating Range, 2015–2023 (USD Million)
Table 7 Wireless Data Modem Market, By Region, 2015–2023 (USD Million)
Table 8 Wireless Data Modem Market in North America, By Country, 2015–2023 (USD Million)
Table 9 Wireless Data Modem Market in North America, By Product Type, 2015–2023 (USD Million)
Table 10 General-Purpose Wireless Data Modem Market in North America, By Application, 2015–2023 (USD Million)
Table 11 UAV Drone Wireless Data Modem Market in North America, By Application, 2015–2023 (USD Million
Table 12 Wireless Data Modem Market in North America, By Operating Range, 2015–2023 (USD Million)
Table 13 General-Purpose Wireless Data Modem Market in North America, By Operating Range, 2015–2023 (USD Million)
Table 14 UAV Drone Wireless Data Modem Market in North America, By Operating Range, 2015–2023 (USD Million)
Table 15 Wireless Data Modem Market in Europe, By Country,2015–2023 (USD Million)
Table 16 Wireless Data Modem Market in Europe, By Product Type, 2015–2023 (USD Million)
Table 17 General-Purpose Wireless Data Modem Market in Europe, By Application, 2015–2023 (USD Million)
Table 18 UAV Drone Wireless Data Modem Market in Europe, By Application, 2015–2023 (USD Million)
Table 19 Wireless Data Modem Market in Europe, By Operating Range, 2015–2023 (USD Million)
Table 20 General-Purpose Wireless Data Modem Market in Europe, By Operating Range, 2015–2023 (USD Million)
Table 21 UAV Drone Wireless Data Modem Market in Europe, By Operating Range, 2015–2023 (USD Million)
Table 22 Wireless Data Modem Market in APAC, By Country, 2015–2023 (USD Million)
Table 23 Wireless Data Modem Market in APAC, By Product Type, 2015–2023 (USD Million)
Table 24 General-Purpose Wireless Data Modem Market in APAC, By Application, 2015–2023 (USD Million)
Table 25 UAV Drone Wireless Data Modem Market in APAC, By Application, 2015–2023 (USD Million)
Table 26 Wireless Data Modem Market in APAC, By Operating Range, 2015–2023 (USD Million)
Table 27 General-Purpose Wireless Data Modem Market in APAC, By Operating Range, 2015–2023 (USD Million)
Table 28 UAV Drone Wireless Data Modem Market in APAC, By Operating Range, 2015–2023 (USD Million)
Table 29 Wireless Data Modem Market in RoW, By Region, 2015–2023 (USD Million)
Table 30 Wireless Data Modem Market in RoW, By Product Type,2015–2023 (USD Million)
Table 31 General-Purpose Wireless Data Modem Market in RoW, By Application, 2015–2023 (USD Million)
Table 32 UAV Drone Wireless Data Modem Market in RoW, By Application, 2015–2023 (USD Million)
Table 33 Wireless Data Modem Market in RoW, By Operating Range, 2015–2023 (USD Million)
Table 34 General-Purpose Wireless Data Modem Market in RoW, By Operating Range, 2015–2023 (USD Million)
Table 35 UAV Drone Wireless Data Modem Market in RoW, By Operating Range, 2015–2023 (USD Million)
List of Figures (57 Figures)
Figure 1 Market Segmentation
Figure 2 Geographic Scope
Figure 3 Wireless Data Radio Modem: Research Design
Figure 4 Research Flow
Figure 5 Key Industry Insights
Figure 6 Break Down of Primaries
Figure 7 General-Purpose Wireless Data Radio Modem Expected to Hold Major Share of Market Between 2018 and 2023
Figure 8 UAV Drone Wireless Data Modem Market for Precision Farming to Grow at Highest CAGR During Forecast Period
Figure 9 Wireless Data Modem Market in APAC to Grow at Highest CAGR During Forecast Period
Figure 10 Short Range Expected to Hold Larger Size of General-Purpose Wireless Data Radio Modem Market During Forecast Period
Figure 11 Growing Penetration of Radio Modem in UAV Drone Application is Expected to Offer Attractive Market Opportunities
Figure 12 General-Purpose Data Modem Expected to Hold Larger Size of Market During Forecast Period
Figure 13 SCADA and Telemetry to Hold Largest Size of General-Purpose Wireless Data Modem Market Between 2018 and 2023
Figure 14 Short Range Expected to Hold Larger Size of Wireless Data Modem Market Between 2018 and 2023
Figure 15 China Held Largest Share of Wireless Data Modem Market in 2017
Figure 16 US Held Largest Share of Wireless Data Modem Market in 2017
Figure 17 Market Dynamics: Overview
Figure 18 Wireless Data Modem Market, By Product Type, 2018–2023 (USD Million)
Figure 19 Long Range Expected to Hold Larger Size of UAV Drone Wireless Data Modem Market During Forecast Period
Figure 20 SCADA and Telemetry to Hold Largest Size of General-Purpose Wireless Data Modem Market During Forecast Period
Figure 21 Short-Range Data Modems to Hold Larger Size of Wireless Data Modem Market Between 2018 and 2023
Figure 22 Wireless Data Modem Market in APAC to Grow at Highest CAGR During 2018–2023
Figure 23 Wireless Data Modem Market in Mexico to Grow at Highest CAGR Between 2018 and 2023
Figure 24 General-Purpose Wireless Data Modem Market in North America for Transportation to Grow at Highest CAGR During Forecast Period
Figure 25 Long Range to Hold Larger Size of General-Purpose Wireless Data Modem Market in North America, During 2018–2023
Figure 26 Germany to Hold Largest Size of Wireless Data Modem Market in Europe During 2018–2023
Figure 27 European UAV Drone Wireless Data Modem Market Expected to Grow at Higher CAGR During 2018–2023
Figure 28 UAV Drone Wireless Data Modem Market in Europe for Long Range Expected to Grow at Higher CAGR During 2018–2023
Figure 29 Wireless Data Modem Market in India to Grow at Highest CAGR During 2018–2023
Figure 30 General-Purpose Wireless Data Modem Market in APAC for Precision Farming to Grow at Highest CAGR During 2018–2023
Figure 31 General-Purpose Wireless Data Modem Market in APAC for Long Range Expected to Grow at Highest CAGR During Forecast Period
Figure 32 Wireless Data Modem Market in Middle East and Africa to Grow at Higher CAGR During 2018–2023 (USD Million)
Figure 33 UAV Drone Wireless Data Modem Market in RoW for Precision Farming to Grow at Highest CAGR During Forecast Period
Figure 34 Long Range to Hold Larger Size of Wireless Data Modem Market in RoW During 2018–2023
Figure 35 Adeunis: Company Snapshot
Figure 36 Atim Radiocommunications: Company Snapshot
Figure 37 Campbell Scientific: Company Snapshot
Figure 38 Cohda Wireless: Company Snapshot
Figure 39 Encom Wireless Data Solutions: Company Snapshot
Figure 40 Harris Corporation: Company Snapshot
Figure 41 Intuicom: Company Snapshot
Figure 42 Pro4 Wireless: Company Snapshot
Figure 43 Advantech B+B Smartworx: Company Snapshot
Figure 44 Freewave Technologies: Company Snapshot
Figure 45 Microhard Systems: Company Snapshot
Figure 46 Pacific Crest: Company Snapshot
Figure 47 Digi International: Company Snapshot
Figure 48 Woods & Douglas: Company Snapshot
Figure 49 Simrex Corporation: Company Snapshot
Figure 50 MotoRola Solutions: Company Snapshot
Figure 51 Satel Oy: Company Snapshot
Figure 52 Arada Systems: Company Snapshot
Figure 53 Javad Gnss: Company Snapshot
Figure 54 Schneider Electric Se: Company Snapshot
Figure 55 GE Grid Solutions: Company Snapshot
Figure 56 Harxon Corporation: Company Snapshot
Figure 57 ABB Ltd: Company Snapshot

Growth opportunities and latent adjacency in Wireless Data Radio Modem Market