Yoga and Exercise Mats Market by Material (Polyvinyl Chloride, Natural Rubber, Polyurethane, Thermoplastic Elastomer, Others), Distribution Channel (E-Commerce, Supermarket & Hypermarket, Specialty Store), End-Use, Region - Global Forecast to 2026
[184 Pages Report] The global yoga and exercise mats market size is projected to grow from USD 11.7 billion in 2021 to USD 15.2 billion by 2026, at a CAGR of 5.3% during the forecast period 2021 to 2026. This growth can be attributed to the rising popularity of yoga and an increase in the prevalence of lifestyle diseases across the globe.
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COVID-19 Impact on the Global Yoga and Exercise Mats Market
The COVID-19 has had a direct and indirect impact on nearly all the countries across regions, their economic performance, and the distribution channels of all the industries. However, the health sector and its affiliated market have witnessed a positive impact due to the pandemic. The pandemic has positively impacted the global yoga and exercise mats market, which is a part of the fitness and healthcare products markets. This has been made possible by the enhanced e-commerce activities of millions of consumers globally.
According to numerous consumer psychologists, people around the world have been purchasing items based on three needs: to protect, entertain, and connect. Since gyms are closed, people have become more creative about their exercise routines, utilizing a part of their home space for yoga-practicing purposes. In addition, as per the data from Amazon, yoga mats are ranking high among Amazon’s bestselling products. The average category ranking of yoga mats has increased from 45th, in the second week of December 2019, to 18th in the second week of March 2020, which has been its highest ranking in a year. On the above chart, a lower data point signifies a higher ranking.
Furthermore, the global yoga and exercise mats market is projected to witness steady growth, even after the pandemic subsides, majorly due to the increase in awareness regarding the healthy lifestyle among people around the world.
Yoga and Exercise Mats Market Dynamics
Driver: Rise in popularity of Yoga
Yoga has become increasingly popular over the past few years. Based on yoga statistics worldwide, yoga has been listed among the 10 most popular fitness activities in the world. The Worldwide Survey of Fitness Trends for 2018 lists yoga among the “hottest fitness trends” in the world for that year. The United Nations General Assembly declared June 21 as the International Yoga day, as yoga is becoming popular among individuals across regions. The word “yoga” is among the 15 most popular words in the UK. The Sports Council of the UK, recognized the British Wheel of Yoga as the national governing body for ancient practice in the UK. According to the International Yoga Federation, there are nearly 300 million people who practice yoga in the world. According to Statista, between 2012 and 2016, the number of Americans practicing yoga increased by 50%. According to Eventbrite, an average yoga practitioner spends nearly USD 90 per month on yoga. This means they would spend nearly USD 62,000 in their lifetime on yoga classes and equipment. Every year, Americans spend a total of USD 16 billion on yoga classes, equipment, clothing, and accessories. The rise in the practice of yoga has led to a surge in demand for specialized equipment and accessories such as yoga and exercise mats. Hence, the rise in popularity of yoga is projected to drive the growth of the yoga and exercise mats market.
Restraint: Volatility of raw material prices
Polyvinyl Chloride (PVC), Thermoplastic Elastomer (TPE), Polyurethane (PU), and Natural Rubber, among others, are the majorly used materials to manufacture yoga and exercise mats. Polyvinyl Chloride (PVC), Thermoplastic Elastomer (TPE), and Polyurethane (PU) are the polymers derived from oil. Hence, the mat industry is indirectly dependent on crude oil prices. As oil is a commodity, it tends to witness increased fluctuations in prices. Fluctuating commodity prices witness a significant impact on the cash flows and earnings of companies in their ecosystem. Volatility in oil prices has increasingly affected various companies, ranging from retailers to manufacturers of plastics, such as Polyvinyl Chloride. Over the past five years, the price of plastic has increased from USD 1,086/MT (metric tonne) to more than USD 1,662/MT. Such variations impact the company's earnings, profit, net income, or earnings per share (EPS). Raw material suppliers are struggling to earn a profit, and yoga mat suppliers and OEMs are focusing on raising prices, however, suffering losses and a decrease in customer base. Hence, volatility in raw material prices acts as a restraint in the growth of the yoga and exercise mats market.
Opportunity: Use of eco-friendly and biodegradable materials
As yoga enthusiasts prefer spending on healthy, comfortable, and environment-friendly products and services, major companies, such as Manduka, Prana, Yoloha, Jade Yoga, and Tomuno, among others, are focusing on utilizing components that dispense low carbon emission levels during the manufacturing process. Moreover, stringent government regulations across regions have encouraged manufacturers to invest in environment-friendly components for developing yoga mats. In order to align with stringent government regulations, yoga mat manufacturers are shifting their focus from utilizing PVC materials to thermal plastic elastomer (TPE) materials, and others such as natural rubber, cotton, and jute.
For instance, leading yoga mat companies, such as Dragonfly Yoga, are diverting their investments toward developing eco-friendly and lightweight yoga mats to offer biodegradable and eco-friendly solutions. The company utilizes thermal plastic elastomer as an alternative to PVC in order to offer UV-resistance, latex-free, recyclable, and phthalate-free yoga mats. In addition, the incorporation of TPE components in yoga mats also offer water-proof and skid-proof features.
Prana is the first North American apparel brand to produce Fair Trade-certified clothing, which has developed a 100% organic cotton, with recycled material for yoga mats. The material is UV-resistant, and its closed-cell construction prevents germs from absorbing into the mat. In addition, leading companies, such as Manduka, are focusing on developing a range of environment-friendly and non-toxic yoga mats, including eKO Lite Mats. These mats are manufactured using rubber from natural resources and biodegradable components as an alternative to PVC materials. Due to the robust grip and safe and comfortable features, these yoga mats are attracting the attention of yoga enthusiasts and their competitors. These factors are projected to create new growth opportunities for manufacturers in the yoga and exercise mats market.
Challenge: Availability of alternatives to yoga and exercise mats
A yoga/ exercise mat provides a surface that is supportive and has a good grip, making the practice more accessible overall. The grip or stickiness of a mat is probably the most important factor, due to which it witnesses increased use. Although many fitness enthusiasts practice at home, particularly in South Asian countries, such as India, and do not feel the need to practice on a mat. Instead, they use alternatives, such as woven carpets, grass lawns, wooden floor, bathmat, or a big rock, among others, as far as they meet the same purpose. In addition, buying a premium quality mat can be costly, and fitness enthusiasts may not be prepared to spend that amount right at the beginning. This poses a major challenge for manufacturers, impacting the growth of the yoga and exercise mats market.
Based on end-use, the personal segment accounted for the largest market share in 2020
By end-use, the personal segment accounted for the largest market share in 2020. Yoga and exercise mats witness increased adoption for at-home workouts, as they are used as heat protectors, absorbing wipes, in garden laying, and other recreational activities. These mats offer more than basis functionalities, due to which their consumption has been steadily increasing in the consumer market. Due to COVID-19-enforced lockdowns, individuals have been forced to stay inside their own houses, and all outdoor recreational activities at public places, such as studios and gymnasiums, were closed for a major part of 2020. This has led to high demand for home fitness products among consumers. ICON Fitness, the company that owns Nordictrack, Proform, and iFit, announced an increase of 600% in sales in April in the US. Similarly, an increase in home workout sessions is projected to increase, thereby driving the adoption of yoga mats during 2020.
Based on distribution channel, the e-commerce segment accounted for the largest market share in 2020
By distribution channel, the e-commerce segment accounted for the largest share of the yoga and exercise mats market in 2020. E-commerce distribution is widely used for expanding business activities, through which products can be sold to customers without the need for a retail shop. This distribution channel has been growing due to the advancements in technology and internet accessibility. Businesses have been able to reach their potential customers by setting online stores where the products offered by manufacturers can be accessed globally. This channel includes online marketplaces, such as Amazon, Walmart, and eBay, along with third-party e-retailers who provide business merchandising online. Fitness products, such as yoga and exercise mats, witnessed a high demand due to the COVID-19-enforced lockdown of health clubs and gymnasiums. This has led to an increase in the expansion of e-commerce distribution channels and demand for fitness products.
Based on material, the Polyvinyl Chloride segment accounted for the largest market share in 2020
By material, the Polyvinyl Chloride (PVC) segment accounted for the largest share of the yoga and exercise mats market in 2020. PVC is used for manufacturing yoga and exercise mats as it is cheaper than other polymers, provides flexibility, durability, and is also easier to wash, in comparison to other materials. Hence, PVC is preferred for manufacturing low-cost yoga mats. The use of PVC yoga mats is observed to be higher in developing countries, such as India, Brazil, Argentina, and Mexico.
Asia Pacific accounted for the largest share of the yoga mat market in 2019
Asia Pacific accounted for the largest share of the yoga mat market in 2019. The large market share is due to the increasing popularity of yoga in countries such as China, Japan, Thailand, and Australia, among others. India accounted for the largest share of the yoga mat market in the Asia Pacific region. Yoga was originated in India and is practiced on a wider scale. The government of India has also undertaken various initiatives to promote the benefits of yoga in the country. For instance, the International Yoga Fest (IYF) is being organized by the Union Ministry of AYUSH every year since 2016. The 1st International Yoga Fest was held from 20-22 April 2016, and the second one was held from 8 March to 9 March 2017. The popularity of yoga, along with the increase in government initiatives to promote yoga, is expected to drive the yoga and exercise mats market in the country.
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Key Market Players
Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Adidas AG (Germany), Under Armour, Inc. (US), Sequential Brands Group Inc. (US), Airex AG (Switzerland), Jade Yoga (US), Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), adidas AG (Germany), and La Vie Boheme Yoga (US) are some of the leading players operating in the yoga and exercise mats market.
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Get online access to the report on the World's First Market Intelligence Cloud
- Easy to Download Historical Data & Forecast Numbers
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- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
|
Report Metric |
Details |
|
Market Size Available for Years |
2018-2026 |
|
Base Year Considered |
2020 |
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Forecast Period |
2021-2026 |
|
Forecast Units |
Value (USD million) and Volume (Thousand Units) |
|
Segments Covered |
Material, Distribution Channel, End Use and Region |
|
Geographies Covered |
North America, Asia Pacific, Europe, Middle East, and South America |
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Companies Covered |
Some of the leading players operating in the yoga and exercise mats market include Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Adidas AG (Germany), Under Armour, Inc. (US), Sequential Brands Group Inc. (US), Airex AG (Switzerland), Jade Yoga (US), Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), and La Vie Boheme Yoga (US) |
This research report categorizes the yoga and exercise mats market based on material, distribution channel, end use and region.
Yoga and Exercise Mats Market, By Material
- Polyvinyl Chloride
- Thermoplastic Elastomer
- Polyurethane
- Natural Rubber
- Others
- Cotton
- Jute
Yoga and Exercise Mats Market, By Distribution Channel
- Supermarket & Hypermarket
- Specialty Store
- E-commerce
Yoga and Exercise Mats Market, By End-use
- Health Clubs
- Personal
Yoga and Exercise Mats Market, By Region
- Asia Pacific
- North America
- Europe
- Middle East
- South America
Recent Developments
- In July 2020, Lululemon Athletica Inc. entered into a definitive agreement to acquire MIRROR (US), an in-home fitness company, for a valuation of USD 500 million. MIRROR offers a mirror-style product that mimics an in-studio experience, as well as more than 70 new classes and over 40 class types per week, including strength training, weight training, pre-and post-natal workouts, and yoga. This acquisition is expected to enhance the annual sale of yoga mats by Lululemon Athletica Inc.
- In May 2020, Columbia Sportswear Company (CSC) entered into a definitive agreement with Steelpoint Capital Partners (US) and other minority members to acquire all controlling interests of the yoga-inspired prAna apparel brand. prAna will join CSC’s portfolio of authentic, active outdoor brands and is expected to propel CSC into the yoga and exercise mats market.
- In January 2019, Columbia Sportswear Company (CSC) acquired the remaining 40% interest in Columbia Sportswear Commercial (Shanghai) Company, its joint venture in China with Swire Resources Limited. The joint venture began operations on January 1, 2014, with headquarters in Shanghai, China. This acquisition enhanced the distribution channel of CSC in the South-East Asian region.
Frequently Asked Questions (FAQ):
What is yoga mat?
Yoga mat is a type of mat that is made specifically for practicing yoga. It provides a non-slip and cushioned surface, which makes it easier to perform yoga asanas safely and comfortably.
What are the different materials used in yoga and exercise mats?
Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Cotton, and Jute are different materials used in yoga and exercise mats.
Which are the key countries expected to fuel the growth of yoga and exercise mats market?
The yoga and exercise mats market is expected to grow the fastest in Thailand, followed by the US.
What are the key driving factors for the yoga and exercise mats market?
Rise in popularity of Yoga, increase in the prevalence of lifestyle disease, increase in the rate of obesity are expected to drive the yoga and exercise mats market.
What are the major challenges which may hinder the growth of the yoga and exercise mats market?
Availability of alternatives to yoga and exercise mats is the major challenge that is expected to hinder the growth of the overall market. .
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TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 22)
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.2.1 YOGA MATS
1.2.2 EXERCISE MATS
1.3 INCLUSIONS & EXCLUSIONS
TABLE 1 YOGA AND EXERCISE MATS MARKET, BY END USE: INCLUSIONS & EXCLUSIONS
TABLE 2 YOGA AND EXERCISE MAT MARKET, BY MATERIAL: INCLUSIONS & EXCLUSIONS
TABLE 3 YOGA MATS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS
1.4 MARKET SCOPE
1.4.1 YOGA AND EXERCISE MATS MARKET SEGMENTATION
FIGURE 1 YOGA AND EXERCISE MAT MARKET: SEGMENTATION
1.4.2 YEARS CONSIDERED FOR THE STUDY
1.5 CURRENCY
1.6 VOLUME
1.7 LIMITATIONS
1.8 STAKEHOLDERS
1.9 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 27)
2.1 RESEARCH DATA
FIGURE 2 YOGA AND EXERCISE MATS MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 List of participating companies for primary research
2.1.2.3 Key industry insights
2.1.2.4 Breakdown of primary interviews
2.2 BASE NUMBER CALCULATION
2.2.1 DEMAND-SIDE APPROACH
2.3 MARKET ENGINEERING PROCESS
2.3.1 MARKET SIZE ESTIMATION
FIGURE 3 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH
2.3.2 TOP-DOWN APPROACH
FIGURE 4 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH
2.4 DATA TRIANGULATION
2.5 ASSUMPTIONS
2.6 RISK ASSESSMENT
3 EXECUTIVE SUMMARY (Page No. - 37)
TABLE 5 YOGA AND EXERCISE MATS MARKET SNAPSHOT, 2021 & 2026
FIGURE 5 POLYVINYL CHLORIDE (PVC) MATERIAL TYPE SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF YOGA AND EXERCISE MAT MARKET IN 2020
FIGURE 6 PERSONAL END-USE SEGMENT DOMINATED YOGA AND EXERCISE MATS MARKET IN 2020
FIGURE 7 E-COMMERCE DISTRIBUTION CHANNEL SEGMENT ACCOUNTED FOR THE LARGEST SHARE IN 2020
FIGURE 8 ASIA PACIFIC TO LEAD YOGA AND EXERCISE MAT MARKET FROM 2021 TO 2026
4 PREMIUM INSIGHTS (Page No. - 42)
4.1 ATTRACTIVE OPPORTUNITIES IN THE YOGA AND EXERCISE MATS MARKET
FIGURE 9 INCREASE IN POPULARITY OF YOGA AND OTHER FORMS OF EXERCISE DRIVING YOGA AND EXERCISE MATS MARKET
4.2 YOGA AND EXERCISE MATS MARKET, BY REGION
FIGURE 10 YOGA AND EXERCISE MAT MARKET IN NORTH AMERICA TO GROW AT HIGHEST RATE DURING FORECAST PERIOD
4.3 ASIA PACIFIC YOGA AND EXERCISE MATS MARKET, BY MATERIAL TYPE & COUNTRY
FIGURE 11 POLYVINYL CHLORIDE MATERIAL TYPE SEGMENT AND CHINA TO ACCOUNT FOR LARGEST SHARE IN 2021
4.4 YOGA AND EXERCISE MAT MARKET, BY MAJOR COUNTRIES
FIGURE 12 YOGA AND EXERCISE MATS MARKET IN THAILAND TO GROW AT HIGHEST CAGR FROM 2021 TO 2026
5 MARKET OVERVIEW (Page No. - 44)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 13 YOGA AND EXERCISE MATS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Rising popularity of yoga and other forms of exercise
5.2.1.2 Increase in the prevalence of lifestyle diseases
5.2.1.3 Growing rate of obesity
5.2.2 RESTRAINTS
5.2.2.1 Volatility in raw material prices
TABLE 6 GLOBAL OIL & GAS PRICES, USD/BBL (2016–2020)
5.2.3 OPPORTUNITIES
5.2.3.1 Innovative technological solutions to offer high-quality yoga and exercise mats
5.2.3.2 Use of eco-friendly and biodegradable materials
5.2.4 CHALLENGES
5.2.4.1 Availability of alternatives to yoga and exercise mats
5.3 PORTER’S FIVE FORCES ANALYSIS
FIGURE 14 PORTER’S FIVE FORCES ANALYSIS
TABLE 7 PORTER’S FIVE FORCES ANALYSIS: YOGA AND EXERCISE MATS MARKET
5.3.1 BARGAINING POWER OF SUPPLIERS
5.3.2 THREAT OF NEW ENTRANTS
5.3.3 THREAT OF SUBSTITUTES
5.3.4 BARGAINING POWER OF BUYERS
5.3.5 DEGREE OF COMPETITION
5.4 VALUE CHAIN ANALYSIS OF YOGA MATS
FIGURE 15 THE YOGA MATS VALUE CHAIN
5.5 CASE STUDY ANALYSIS
5.5.1 PHYSICAL THERAPY AND REHABILITATION
5.5.1.1 Airex AG provides special exercise mats intended for use in physical therapy and rehabilitation at clinics
5.5.2 PEDIATRIC ACTIVITY
5.5.2.1 Fabrication Enterprises, Inc. provides exercise mats used in pre-schools and kindergarten
5.6 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
FIGURE 16 REVENUE SHIFT & NEW REVENUE POCKETS FOR YOGA AND EXERCISE MAT MANUFACTURERS
5.7 ECOSYSTEM FOR YOGA AND EXERCISE MATS MARKET
FIGURE 17 ECOSYSTEM MARKET MAP FOR YOGA AND EXERCISE MAT MARKET
5.8 PATENT ANALYSIS
5.8.1 INTRODUCTION
5.8.2 INSIGHTS
FIGURE 18 PUBLICATION TRENDS (2010-2021)
TABLE 8 TOP 10 OWNERS OF YOGA AND EXERCISE MAT PATENTS
FIGURE 19 NO. OF YOGA AND EXERCISE MAT PATENTS BY COUNTRY (2010-2021)
5.8.3 TOP ASSIGNEES
FIGURE 20 NO. OF PATENT APPLICATIONS (2010-2021)
5.9 AVERAGE SELLING PRICE TREND
TABLE 9 AVERAGE PRICES OF YOGA MAT RAW MATERIALS, BY REGION (USD) (2020)
5.10 TECHNOLOGY ANALYSIS
5.11 TARIFFS & REGULATORY LANDSCAPE
TABLE 10 AVERAGE TARIFFS ON IMPORT OF ARTICLES AND EQUIPMENT FOR GENERAL PHYSICAL EXERCISE
TABLE 11 REGULATIONS ON FITNESS PRODUCTS IN THE EUROPEAN UNION
TABLE 12 REGULATIONS ON FITNESS PRODUCTS IN US
5.12 TRADE ANALYSIS
5.12.1 IMPORT ANALYSIS
FIGURE 21 IMPORT OF EQUIPMENT FOR GENERAL PHYSICAL EXERCISE, BY KEY COUNTRY, 2016-2020 (USD MILLION)
5.12.2 EXPORT ANALYSIS
FIGURE 22 EXPORT OF EQUIPMENT FOR GENERAL PHYSICAL EXERCISE, BY KEY COUNTRY, 2016-2020 (USD MILLION)
5.13 COVID-19 IMPACT ON YOGA AND EXERCISE MATS MARKET
5.13.1 COVID-19 HEALTH ASSESSMENT
FIGURE 23 COUNTRY-WISE SPREAD OF COVID-19
FIGURE 24 IMPACT OF COVID-19 ON DIFFERENT COUNTRIES IN 2020 (Q4)
FIGURE 25 THREE SCENARIO-BASED ANALYSIS OF COVID-19 IMPACT ON GLOBAL ECONOMY
5.13.2 COVID-19 IMPACT ON THE YOGA AND EXERCISE MATS MARKET
6 YOGA AND EXERCISE MATS MARKET, BY MATERIAL (Page No. - 69)
6.1 INTRODUCTION
FIGURE 26 YOGA AND EXERCISE MATS MARKET, BY MATERIAL, 2021 VS. 2026 (USD MILLION)
TABLE 13 YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (THOUSAND UNIT)
TABLE 14 YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
6.2 POLYVINYL CHLORIDE (PVC)
6.2.1 PREFERRED FOR MANUFACTURING LOW-COST MATS
6.2.2 COVID-19 IMPACT ON POLYVINYL CHLORIDE
TABLE 15 POLYVINYL CHLORIDE: YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (THOUSAND UNIT)
TABLE 16 POLYVINYL CHLORIDE: YOGA AND EXERCISE MAT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
6.3 POLYURETHANE (PU)
6.3.1 HIGH DEMAND FOR POLYURETHANE YOGA AND EXERCISE MATS IN ASIA PACIFIC
6.3.2 COVID-19 IMPACT ON POLYURETHANE
TABLE 17 POLYURETHANE: YOGA AND EXERCISE MATS MARKET, BY REGION, 2018–2026 (THOUSAND UNIT)
TABLE 18 POLYURETHANE: YOGA AND EXERCISE MAT MARKET, BY REGION, 2018–2026 (USD MILLION)
6.4 THERMOPLASTIC ELASTOMER (TPE)
6.4.1 HIGH DEMAND FOR YOGA AND EXERCISE MATS MADE FROM TPE IN NORTH AMERICA
6.4.2 COVID-19 IMPACT ON THERMOPLASTIC ELASTOMER
TABLE 19 THERMOPLASTIC ELASTOMER: YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (THOUSAND UNIT)
TABLE 20 THERMOPLASTIC ELASTOMER: YOGA AND EXERCISE MAT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
6.5 NATURAL RUBBER
6.5.1 NATURAL RUBBER TO RECORD FASTEST GROWTH DURING FORECAST PERIOD
6.5.2 COVID-19 IMPACT ON NATURAL RUBBER
TABLE 21 NATURAL RUBBER: YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (THOUSAND UNIT)
TABLE 22 NATURAL RUBBER: YOGA AND EXERCISE MAT MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
6.6 OTHERS
6.6.1 RAW MATERIALS SUCH AS COTTON AND JUTE TO WITNESS SIGNIFICANT DEMAND DUE TO ECO-FRIENDLINESS
6.6.2 COVID-19 IMPACT ON OTHER MATERIALS
TABLE 23 OTHER MATERIALS: YOGA AND EXERCISE MATS MARKET, BY REGION, 2018–2025 (THOUSAND UNIT)
TABLE 24 OTHER MATERIALS: YOGA AND EXERCISE MAT MARKET, BY REGION, 2018–2026 (USD MILLION)
7 YOGA AND EXERCISE MATS MARKET, BY END USE (Page No. - 77)
7.1 INTRODUCTION
FIGURE 27 YOGA AND EXERCISE MATS MARKET, BY END USE, 2021 VS 2026, (USD MILLION)
TABLE 25 YOGA AND EXERCISE MAT MARKET SIZE, BY END USE, 2018–2026 (UNIT THOUSAND)
TABLE 26 YOGA AND EXERCISE MATS MARKET SIZE, BY END USE, 2018–2026 (USD MILLION)
7.2 HEALTH CLUB
7.2.1 HEALTH CLUBS TO WITNESS HIGH GROWTH POST-2021
7.2.2 COVID-19 IMPACT ON HEALTH CLUBS
7.3 PERSONAL
7.3.1 PERSONAL USE OF YOGA MATS TO GROW DUE TO PREFERENCE FOR IN-HOME WORKOUT SESSIONS
7.3.2 COVID-19 IMPACT ON PERSONAL USE
8 YOGA AND EXERCISE MATS MARKET, BY DISTRIBUTION CHANNEL (Page No. - 81)
8.1 INTRODUCTION
FIGURE 28 YOGA AND EXERCISE MATS MARKET, BY DISTRIBUTION CHANNEL, 2021 VS. 2026 (USD MILLION)
TABLE 27 YOGA AND EXERCISE MAT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2026 (THOUSAND UNIT)
TABLE 28 YOGA AND EXERCISE MATS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION)
8.2 SUPERMARKET & HYPERMARKET
8.2.1 SUPERMARKETS & HYPERMARKETS TO WITNESS SECOND-FASTEST GROWTH
8.2.2 COVID-19 IMPACT ON SUPERMARKETS & HYPERMARKETS
8.3 SPECIALTY STORE
8.3.1 SPECIALTY STORES SEGMENT TO RECORD FASTEST GROWTH DURING FORECAST PERIOD
8.3.2 COVID-19 IMPACT ON SPECIALTY STORE
8.4 E-COMMERCE
8.4.1 E-COMMERCE SEGMENT TO HOLD LARGEST SHARE DURING FORECAST PERIOD
8.4.2 COVID-19 IMPACT ON E-COMMERCE
9 YOGA AND EXERCISE MATS MARKET, BY REGION (Page No. - 86)
9.1 INTRODUCTION
TABLE 29 YOGA AND EXERCISE MATS MARKET SIZE, BY REGION, 2018–2026 (USD MILLION)
FIGURE 29 YOGA AND EXERCISE MAT MARKET GROWTH RATE, BY KEY COUNTRIES, 2021–2026
9.2 ASIA PACIFIC
FIGURE 30 ASIA PACIFIC: YOGA AND EXERCISE MATS MARKET SNAPSHOT
TABLE 30 ASIA PACIFIC: YOGA MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
TABLE 31 ASIA PACIFIC: EXERCISE MATS MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION)
9.2.1 CHINA
9.2.1.1 Health-conscious consumers to drive market growth
FIGURE 31 PERCENTAGE SPLIT OF YOGA PRACTITIONERS, BY EMPLOYMENT POSITION, 2018
9.2.1.2 COVID-19 impact on China
TABLE 32 CHINA: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.2.2 INDIA
9.2.2.1 India accounted for the largest share in the regional yoga and exercise mats market
9.2.2.2 COVID-19 impact on India
TABLE 33 INDIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.2.3 JAPAN
9.2.3.1 Presence of prominent yoga chains and studios to spur demand
9.2.3.2 COVID-19 impact on Japan
TABLE 34 JAPAN: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.2.4 SOUTH KOREA
9.2.4.1 High consumption of natural rubber-made yoga and exercise mats
9.2.4.2 COVID-19 impact on South Korea
TABLE 35 SOUTH KOREA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.2.5 MALAYSIA
9.2.5.1 Leading raw material supplier for yoga and exercise mats market
TABLE 36 MALAYSIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.2.6 THAILAND
9.2.6.1 Wellness tourism to spur demand for travel yoga mats
TABLE 37 THAILAND: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.2.7 AUSTRALIA
9.2.7.1 Growing need for healthy lifestyles to propel demand for yoga and exercise mats
9.2.7.2 COVID-19 impact on Australia
TABLE 38 AUSTRALIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.2.8 SINGAPORE
9.2.8.1 Presence of a multitude of yoga and fitness studios
TABLE 39 SINGAPORE: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.3 NORTH AMERICA
FIGURE 32 NORTH AMERICA: YOGA AND EXERCISE MATS MARKET SNAPSHOT
TABLE 40 NORTH AMERICA: EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
TABLE 41 NORTH AMERICA: YOGA MAT MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION)
9.3.1 US
9.3.1.1 High demand for yoga mats made from natural rubber
FIGURE 33 US: YOGA PARTICIPATION, 2012 VS. 2015 VS. 2020 (MILLION)
FIGURE 34 US: YOGA INDUSTRY REVENUE, 2012 VS. 2015 VS. 2020 (BILLION)
9.3.1.2 COVID-19 impact on US
TABLE 42 US: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.3.2 CANADA
9.3.2.1 Increase in popularity of yoga to drive market growth
9.3.2.2 COVID-19 impact on Canada
TABLE 43 CANADA: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.3.3 MEXICO
9.3.3.1 Increased obesity rate to spur demand for fitness products
9.3.3.2 COVID-19 impact on Mexico
TABLE 44 MEXICO: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.4 EUROPE
FIGURE 35 EUROPE: YOGA AND EXERCISE MAT MARKET SNAPSHOT
TABLE 45 EUROPE: YOGA MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
TABLE 46 EUROPE: EXERCISE MATS MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION)
9.4.1 GERMANY
9.4.1.1 Natural rubber material segment to grow fastest during forecast period
9.4.1.2 COVID-19 impact on Germany
TABLE 47 GERMANY: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.4.2 FRANCE
9.4.2.1 Mature fitness industry creates demand for yoga and exercise mats
9.4.2.2 COVID-19 impact on France
TABLE 48 FRANCE: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.4.3 ITALY
9.4.3.1 Growing demand for home fitness products to drive market
9.4.3.2 COVID-19 impact on Italy
TABLE 49 ITALY: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.4.4 UK
9.4.4.1 Mature yoga industry boosts market growth
9.4.4.2 COVID-19 impact on the UK
TABLE 50 UK: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.4.5 POLAND
9.4.5.1 Emerging European yoga and exercise mats market
9.4.5.2 COVID-19 impact on Poland
TABLE 51 POLAND: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.5 SOUTH AMERICA
TABLE 52 SOUTH AMERICA: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
TABLE 53 SOUTH AMERICA: YOGA AND EXERCISE MAT MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION)
9.5.1 BRAZIL
9.5.1.1 Popularity of mats made from polyvinyl chloride
TABLE 54 BRAZIL: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.5.2 ARGENTINA
9.5.2.1 Increased use of in-home workouts contributing to rising demand
TABLE 55 ARGENTINA: YOGA AND EXERCISE MAT MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.6 MIDDLE EAST
TABLE 56 MIDDLE EAST: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
TABLE 57 MIDDLE EAST: YOGA AND EXERCISE MAT MARKET SIZE, BY COUNTRY, 2018–2026 (USD MILLION)
9.6.1 SAUDI ARABIA
9.6.1.1 Increased demand for yoga and exercise mats due to focus on physical well-being
TABLE 58 SAUDI ARABIA: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
9.6.2 UAE
9.6.2.1 Demand for eco-friendly yoga mats made from natural rubber
TABLE 59 UAE: YOGA AND EXERCISE MATS MARKET SIZE, BY MATERIAL, 2018–2026 (USD MILLION)
10 COMPETITIVE LANDSCAPE (Page No. - 117)
10.1 OVERVIEW
FIGURE 36 COMPANIES ADOPTED INORGANIC GROWTH STRATEGIES BETWEEN JANUARY 2019 AND DECEMBER 2020
10.2 MARKET EVALUATION FRAMEWORK
FIGURE 37 MARKET EVALUATION FRAMEWORK: 2020 SAW ACQUISITIONS LEADING THIS SPACE
10.3 MARKET SHARE ANALYSIS: YOGA AND EXERCISE MATS MARKET (2020)
10.3.1 MARKET SHARE ANALYSIS OF TOP PLAYERS IN EXERCISE AND YOGA MATS MARKET
TABLE 60 YOGA AND EXERCISE MATS MARKET: DEGREE OF COMPETITION
10.3.2 REVENUE ANALYSIS OF TOP PLAYERS IN YOGA AND EXERCISE MAT MARKET
FIGURE 38 TOP PLAYERS – REVENUE ANALYSIS (2017-2020)
10.4 COMPANY EVALUATION QUADRANT MATRIX DEFINITIONS AND METHODOLOGY, 2020
10.4.1 STAR
10.4.2 EMERGING LEADERS
10.4.3 PERVASIVE
10.4.4 PARTICIPANTS
FIGURE 39 YOGA AND EXERCISE MATS MARKET: COMPETITIVE LANDSCAPE MAPPING, 2020
10.5 COMPETITIVE BENCHMARKING
10.5.1 STRENGTH OF PRODUCT PORTFOLIO
FIGURE 40 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN YOGA AND EXERCISE MATS MARKET
10.5.2 BUSINESS STRATEGY EXCELLENCE
FIGURE 41 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN YOGA AND EXERCISE MATS MARKET
10.6 SME MATRIX, 2020
10.6.1 PROGRESSIVE COMPANIES
10.6.2 DYNAMIC COMPANIES
10.6.3 RESPONSIVE COMPANIES
10.6.4 STARTING BLOCKS
FIGURE 42 YOGA AND EXERCISE MATS MARKET: COMPETITIVE LEADERSHIP MAPPING OF EMERGING COMPANIES, 2020
TABLE 61 COMPANY INDUSTRY FOOTPRINT, 2020
TABLE 62 COMPANY DISTRIBUTION FOOTPRINT, 2020
TABLE 63 COMPANY REGION FOOTPRINT, 2020
TABLE 64 COMPANY OVERALL FOOTPRINT, 2020
10.7 KEY MARKET DEVELOPMENTS
TABLE 65 YOGA AND EXERCISE MATS MARKET: DEALS, JANUARY 2019 – DECEMBER 2020
TABLE 66 YOGA AND EXERCISE MAT MARKET: OTHERS, JANUARY 2019 – DECEMBER 2020
11 COMPANY PROFILES (Page No. - 134)
11.1 KEY PLAYERS
(Business overview, Financial assessment, Products offered, Yoga and Exercise Mats Market: Deals, January 2019 – December 2020, COVID-19 related development, Recent Developments, Winning imperative, MNM view)*
11.1.1 LULULEMON ATHLETICA INC.
FIGURE 43 LULULEMON ATHLETICA INC.: COMPANY SNAPSHOT
TABLE 67 LULEMON ATHLETICA INC.: COMPANY SNAPSHOT
11.1.2 COLUMBIA SPORTSWEAR COMPANY
FIGURE 44 COLUMBIA SPORTSWEAR COMPANY: COMPANY SNAPSHOT
TABLE 68 COLUMBIA SPORTSWEAR COMPANY: COMPANY SNAPSHOT
11.1.3 ADIDAS AG
FIGURE 45 ADIDAS AG: COMPANY SNAPSHOT
TABLE 69 ADIDAS AG: COMPANY SNAPSHOT
11.1.4 QUANZHOU SANSHENG RUBBER PLASTIC FOAMED SHOES MATERIALS CO., LTD.
TABLE 70 QUANZHOU SANSHENG RUBBER PLASTIC FOAMED SHOES MATERIALS CO., LTD.: COMPANY SNAPSHOT
11.1.5 SEQUENTIAL BRANDS GROUP, INC.
FIGURE 46 SEQUENTIAL BRANDS GROUP, INC.: COMPANY SNAPSHOT
TABLE 71 SEQUENTIAL BRANDS GROUP, INC.: COMPANY SNAPSHOT
11.1.6 UNDER ARMOUR, INC.
FIGURE 47 UNDER ARMOUR, INC.: COMPANY SNAPSHOT
TABLE 72 UNDER ARMOUR, INC.: COMPANY SNAPSHOT
11.1.7 AIREX AG
TABLE 73 AIREX AG: COMPANY SNAPSHOT
11.1.8 FABRICATION ENTERPRISES, INC.
TABLE 74 FABRICATION ENTERPRISES, INC.: COMPANY SNAPSHOT
11.1.9 HUGGER MUGGER YOGA PRODUCTS
TABLE 75 HUGGER MUGGER YOGA PRODUCTS: COMPANY SNAPSHOT
11.1.10 MANDUKA, LLC
TABLE 76 MANDUKA, LLC: COMPANY SNAPSHOT
11.2 STARTUP/ SME PLAYERS
11.2.1 BAREFOOT YOGA CO.
TABLE 77 BAREFOOT YOGA CO.: COMPANY SNAPSHOT
11.2.2 EVERLAST WORLDWIDE, INC.
TABLE 78 EVERLAST WORLDWIDE, INC.: COMPANY SNAPSHOT
11.2.3 JADE YOGA
TABLE 79 JADE YOGA: COMPANY SNAPSHOT
11.2.4 LA VIE BOHEME YOGA
TABLE 80 LA VIE BOHEME YOGA: COMPANY SNAPSHOT
11.2.5 LIFORME LTD.
TABLE 81 LIFORME LTD.: COMPANY SNAPSHOT
*Details on Business overview, Financial assessment, Products offered, Yoga and Exercise Mats Market: Deals, January 2019 – December 2020, COVID-19 related development, Recent Developments, Winning imperative, MNM view might not be captured in case of unlisted companies.
11.3 OTHER COMPANIES
11.3.1 UWIN
11.3.2 STILELIBERO LTD.
11.3.3 ACCESSORY ARCADE
11.3.4 EUPROMED S.R.O.
11.3.5 NINGBO MYLON RUBBER &PLASTIC CO., LTD.
11.3.6 WINBOSS INDUSTRIAL CO., LTD.
11.3.7 XIAMEN SANFAN SPORTS PRODUCTS CO, LTD.
11.3.8 ALO YOGA
11.3.9 BAYA
11.3.10 ECOYOGA LTD
11.3.11 TEGO
11.3.12 SHENZHEN HAIFUXING TECHNOLOGY CO., LTD.
11.3.13 SHANGHAI FITNESS SOURCING INC.
11.3.14 FITNESS MATS INDIA
11.3.15 YOGA DIRECT, LLC
12 APPENDIX (Page No. - 178)
12.1 DISCUSSION GUIDE
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
12.3 AVAILABLE CUSTOMIZATIONS
12.4 RELATED REPORTS
12.5 AUTHOR DETAILS
This study involved four major activities in estimating the current size of the yoga and exercise mats market. Exhaustive secondary research was undertaken to collect information on the yoga and exercise mats market, its peer markets, and its parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the yoga and exercise mat value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the overall size of the market. After that, the market breakdown and data triangulation procedures were used to estimate the sizes of different segments and subsegments of the yoga and exercise mats market.
Secondary Research
As a part of the secondary research process, various secondary sources such as Hoovers, Bloomberg, BusinessWeek, Reuters, and Factiva were referred for identifying and collecting information for this study on the yoga and exercise mats market. Secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, authenticated directories, and databases.
Secondary research was mainly conducted to obtain key information about the supply chain of the industry, the monetary chain of the market, the total pool of players, and market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments undertaken from both, market- and technology oriented perspectives.
Primary Research
As a part of the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report on the yoga and exercise mats market. Primary sources from the supply side included industry experts such as chief executive officers (CEOs), vice presidents, marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the yoga and exercise mats market. Primary sources from the demand side included directors, marketing heads, and purchase managers from various end-use industries. Following is the breakdown of the primary respondents.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the yoga and exercise mats market. These methods were also used extensively to estimate the size of various segments and subsegments of the market. The research methodology used to estimate the market size included the following:
- The key players in the industry and markets were identified through extensive secondary research.
- The supply chain of the industry and the market size, in terms of value, and volume were determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.
To know about the assumptions considered for the study, Request for Free Sample Report
Data Triangulation
After arriving at the overall size from the market size estimation process explained above, the total market was split into several segments and subsegments. Data triangulation and market breakdown procedures were used, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments of the market. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition to this, the market size was validated using both top-down and bottom-up approaches.
Objectives of the Report
- To define, describe, and forecast the size of the yoga and exercise mats market based on material, distribution channel, end-use, and region
- To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing market growth
- To forecast the size of the various segments of the yoga and exercise mats market based on five regions—North America, Asia Pacific, Europe, South America, and the Middle East—along with key countries in each of these regions
- To analyze the opportunities in the market for stakeholders and present a competitive landscape for the market leaders
- To analyze recent developments, such as expansions, acquisitions, and agreements, in the yoga and exercise mats market
- To strategically profile the key players in the market and comprehensively analyze their core competencies*
Note: Core competencies of the companies are determined in terms of product offerings and business strategies adopted by them to sustain in the market.
The following customization options are available for the report
MarketsandMarkets offers customizations according to the specific needs of companies with the given market data. The following customization options are available for the report:
Product Analysis
- Product matrix that gives a detailed comparison of the product portfolio of each company
Regional Analysis
- Further breakdown of a region with respect to a particular country
Company Information
- Detailed analysis and profiling of additional market players (up to five)
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Benchmarking the rapid strategy shifts of the Top 100 companies in the Yoga and Exercise Mats Market
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Growth opportunities and latent adjacency in Yoga and Exercise Mats Market