Yoga Mat Market

Yoga Mat Market by Material (Natural Rubber, Polyvinyl Chloride, Polyurethane, Thermoplastic Elastomer, Others), Distributional Channel (E-Commerce, Supermarket & Hypermarket, Specialty Store), End-Use, Region - Global Forecast to 2025

Report Code: CH 7770 Oct, 2020, by marketsandmarkets.com

[ 132 Pages Report] The global yoga mat market size is projected to grow from USD 8.9 billion in 2020 to USD 10.4 billion by 2025, at a CAGR of 3.0% during the forecast period 2020 to 2025. This growth can be attributed to the rising popularity of yoga and an increase in the prevalence of lifestyle diseases across the globe. 

Global Yoga Mat Market Trends

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COVID-19 Impact on the Global Yoga Mat Market

The COVID-19 has had a direct and indirect impact on nearly all the countries across regions, their economic performance, and the distribution channels of all the industries. However, the health sector and its affiliated market have witnessed a positive impact due to the pandemic. The pandemic has positively impacted the global yoga mats market, which is a part of the fitness and healthcare products markets. This has been made possible by the enhanced e-commerce activities of millions of consumers globally.

According to numerous consumer psychologists, people around the world have been purchasing items based on three needs: to protect, entertain, and connect. Since gyms are closed, people have become more creative about their exercise routines, utilizing a part of their home space for yoga-practicing purposes. In addition, as per the data from Amazon, yoga mats are ranking high among Amazon’s bestselling products. The average category ranking of yoga mats has increased from 45th, in the second week of December 2019, to 18th in the second week of March 2020, which has been its highest ranking in a year. On the above chart, a lower data point signifies a higher ranking.

Furthermore, the global yoga mats market is projected to witness steady growth, even after the pandemic subsides, majorly due to the increase in awareness regarding the healthy lifestyle among people around the world.

Yoga Mat Market Dynamics 

Driver: Rise in popularity of Yoga

Yoga has become increasingly popular over the past few years. Based on yoga statistics worldwide, yoga has been listed among the 10 most popular fitness activities in the world. The Worldwide Survey of Fitness Trends for 2018 lists yoga among the “hottest fitness trends” in the world for that year. The United Nations General Assembly declared June 21 as the International Yoga day, as yoga is becoming popular among individuals across regions. The word “yoga” is among the 15 most popular words in the UK. The Sports Council of the UK, recognized the British Wheel of Yoga as the national governing body for ancient practice in the UK. According to the International Yoga Federation, there are nearly 300 million people who practice yoga in the world. According to Statista, between 2012 and 2016, the number of Americans practicing yoga increased by 50%. According to Eventbrite, an average yoga practitioner spends nearly USD 90 per month on yoga. This means they would spend nearly USD 62,000 in their lifetime on yoga classes and equipment. Every year, Americans spend a total of USD 16 billion on yoga classes, equipment, clothing, and accessories. The rise in the practice of yoga has led to a surge in demand for specialized equipment and accessories such as yoga mats. Hence, the rise in popularity of yoga is projected to drive the growth of the yoga mat market.

Restraint: Volatility of raw material prices

Polyvinyl Chloride (PVC), Thermoplastic Elastomer (TPE), Polyurethane (PU), and Natural Rubber, among others, are the majorly used materials to manufacture yoga mats. Polyvinyl Chloride (PVC), Thermoplastic Elastomer (TPE), and Polyurethane (PU) are the polymers derived from oil. Hence, the yoga mat industry is indirectly dependent on crude oil prices. As oil is a commodity, it tends to witness increased fluctuations in prices. Fluctuating commodity prices witness a significant impact on the cash flows and earnings of companies in their ecosystem. Volatility in oil prices has increasingly affected various companies, ranging from retailers to manufacturers of plastics, such as Polyvinyl Chloride. Over the past five years, the price of plastic has increased from USD 1,086/MT (metric tonne) to more than USD 1,662/MT. Such variations impact the company's earnings, profit, net income, or earnings per share (EPS). Raw material suppliers are struggling to earn a profit, and yoga mat suppliers and OEMs are focusing on raising prices, however, suffering losses and a decrease in customer base. Hence, volatility in raw material prices acts as a restraint in the growth of the yoga mat market.

Opportunity: Use of eco-friendly and biodegradable materials

As yoga enthusiasts prefer spending on healthy, comfortable, and environment-friendly products and services, major companies, such as Manduka, Prana, Yoloha, Jade Yoga, and Tomuno, among others, are focusing on utilizing components that dispense low carbon emission levels during the manufacturing process. Moreover, stringent government regulations across regions have encouraged manufacturers to invest in environment-friendly components for developing yoga mats. In order to align with stringent government regulations, yoga mat manufacturers are shifting their focus from utilizing PVC materials to thermal plastic elastomer (TPE) materials, and others such as natural rubber, cotton, and jute.

For instance, leading yoga mat companies, such as Dragonfly Yoga, are diverting their investments toward developing eco-friendly and lightweight yoga mats to offer biodegradable and eco-friendly solutions. The company utilizes thermal plastic elastomer as an alternative to PVC in order to offer UV-resistance, latex-free, recyclable, and phthalate-free yoga mats. In addition, the incorporation of TPE components in yoga mats also offer water-proof and skid-proof features.

Prana is the first North American apparel brand to produce Fair Trade-certified clothing, which has developed a 100% organic cotton, with recycled material for yoga mats. The material is UV-resistant, and its closed-cell construction prevents germs from absorbing into the mat. In addition, leading companies, such as Manduka, are focusing on developing a range of environment-friendly and non-toxic yoga mats, including eKO Lite Mats. These mats are manufactured using rubber from natural resources and biodegradable components as an alternative to PVC materials. Due to the robust grip and safe and comfortable features, these yoga mats are attracting the attention of yoga enthusiasts and their competitors. These factors are projected to create new growth opportunities for manufacturers in the yoga mat market.

Challenge: Availability of alternatives to yoga mats

A yoga mat provides a surface that is supportive and has a good grip, making the practice more accessible overall. The grip or stickiness of a yoga mat is probably the most important factor, due to which it witnesses increased use. Although many fitness enthusiasts practice yoga at home, particularly in South Asian countries, such as India, and do not feel the need to practice yoga on a yoga mat. Instead, they use alternatives, such as woven carpets, grass lawns, wooden floor, bathmat, or a big rock, among others, as far as they meet the same purpose. In addition, buying a premium quality mat can be costly, and fitness enthusiasts may not be prepared to spend that amount right at the beginning. This poses a major challenge for manufacturers, impacting the growth of the yoga mat market.

Based on end-use, the personal segment accounted for the largest market share in 2019

By end-use, the personal segment accounted for the largest market share in 2019. Yoga mats witness increased adoption for at-home workouts, as they are used as heat protectors, absorbing wipes, in garden laying, and other recreational activities. Yoga mats offer more than basis functionalities, due to which their consumption has been steadily increasing in the consumer market. Due to COVID-19-enforced lockdowns, individuals have been forced to stay inside their own houses, and all outdoor recreational activities at public places, such as studios and gymnasiums, were closed for a major part of 2020. This has led to high demand for home fitness products among consumers. ICON Fitness, the company that owns Nordictrack, Proform, and iFit, announced an increase of 600% in sales in April in the US. Similarly, an increase in home workout sessions is projected to increase, thereby driving the adoption of yoga mats during 2020.

Based on distribution channel, the e-commerce segment accounted for the largest market share in 2019

By distribution channel, the e-commerce segment accounted for the largest share of the yoga mat market in 2019. E-commerce distribution is widely used for expanding business activities, through which products can be sold to customers without the need for a retail shop. This distribution channel has been growing due to the advancements in technology and internet accessibility. Businesses have been able to reach their potential customers by setting online stores where the products offered by manufacturers can be accessed globally. This channel includes online marketplaces, such as Amazon, Walmart, and eBay, along with third-party e-retailers who provide business merchandising online. Fitness products, such as yoga mats, witnessed a high demand due to the COVID-19-enforced lockdown of health clubs and gymnasiums. This has led to an increase in the expansion of e-commerce distribution channels and demand for fitness products.

Based on material, the Polyvinyl Chloride segment accounted for the largest market share in 2019

By material, the Polyvinyl Chloride (PVC) segment accounted for the largest share of the yoga mat market in 2019. PVC is used for manufacturing yoga mats as it is cheaper than other polymers, provides flexibility, durability, and is also easier to wash, in comparison to other materials. Hence, PVC is preferred for manufacturing low-cost yoga mats. The use of PVC yoga mats is observed to be higher in developing countries, such as India, Brazil, Argentina, and Mexico. 

Asia Pacific accounted for the largest share of the yoga mat market in 2019

Asia Pacific accounted for the largest share of the yoga mat market in 2019. The large market share is due to the increasing popularity of yoga in countries such as China, Japan, Thailand, and Australia, among others. India accounted for the largest share of the yoga mat market in the Asia Pacific region. Yoga was originated in India and is practiced on a wider scale. The government of India has also undertaken various initiatives to promote the benefits of yoga in the country. For instance, the International Yoga Fest (IYF) is being organized by the Union Ministry of AYUSH every year since 2016. The 1st International Yoga Fest was held from 20-22 April 2016, and the second one was held from 8 March to 9 March 2017. The popularity of yoga, along with the increase in government initiatives to promote yoga, is expected to drive the yoga mat market in the country. 

Yoga Mat Market By Region

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Key Market Players

Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Sequential Brands Group Inc. (US), Jade Yoga (US),  Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), adidas AG (Germany), and La Vie Boheme Yoga (US) are some of the leading players operating in the yoga mat market. 

Scope of the Report:

Report Metric

Details

Market Size Available for Years

2018–2025

Base Year Considered

2019

Forecast Period

2020–2025

Forecast Units

Value (USD Million), Volume (Thousand Unit)

Segments Covered

Material, Distribution Channel, and End Use

Geographies Covered

North America, Asia Pacific, Europe, the Middle East, and South America

Companies Covered

Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Sequential Brands Group Inc. (US), Jade Yoga (US),  Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), adidas AG (Germany), La Vie Boheme Yoga (US) (US), Accessory Arcade (India), Eupromed S.R.O. (Czech Republic), Ningbo Mylon Rubber & Plastic Co., Ltd. (China),  Winboss International Co., Ltd (Taiwan), Xiamen Sanfan Sports Products Co, Ltd. (China), Alo Yoga (US), TEGO (India), Ecoyoga (US), Shenzhen Haifuxing Technology Co., Ltd (China), Shanghai Fitness Sourcing Inc. (China), Fitness Mats (India), and Yoga Direct LLC (US), among others

This research report categorizes the yoga mat market based on technology, application and region and forecasts revenues as well as analyzes trends in each of these submarkets.

Based on the Material:

  • Natural Rubber
  • Polyvinyl Chloride
  • Polyurethane
  • Thermoplastic Elastomer
  • Others (cotton and jute)

Based on the Distribution Channel:

  • E-commerce
  • Supermarket & Hypermarket
  • Specialty Store

Based on the End Use:

  • Personal
  • Health Care

Based on the Region:

  • Asia Pacific
  • North America
  • Europe
  • Middle East
  • South America

Recent Developments

  • In July 2020, Lululemon Athletica Inc. entered into a definitive agreement to acquire MIRROR (US), an in-home fitness company, for a valuation of USD 500 million. MIRROR offers a mirror-style product that mimics an in-studio experience, as well as more than 70 new classes and over 40 class types per week, including strength training, weight training, pre- and post-natal workouts, and yoga. This acquisition is expected to enhance the annual sale of yoga mats by Lululemon Athletica Inc. 
  • In May 2020, Columbia Sportswear Company (CSC) entered into a definitive agreement with Steelpoint Capital Partners (US) and other minority members to acquire all controlling interests of the yoga-inspired prAna apparel brand. prAna will join CSC’s portfolio of authentic, active outdoor brands and is expected to propel CSC into the yoga mat market. 
  • In January 2019, Columbia Sportswear Company (CSC) acquired the remaining 40% interest in Columbia Sportswear Commercial (Shanghai) Company, its joint venture in China with Swire Resources Limited. The joint venture began operations on January 1, 2014, with headquarters in Shanghai, China. This acquisition enhanced the distribution channel of CSC in the South-East Asian region. 

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 19)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
    1.3 INCLUSIONS & EXCLUSIONS
           TABLE 1 YOGA MATS MARKET, BY END USE: INCLUSIONS & EXCLUSIONS
           TABLE 2 YOGA MATS MARKET, BY MATERIAL: INCLUSIONS & EXCLUSIONS
           TABLE 3 YOGA MATS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS
    1.4 MARKET SCOPE
           1.4.1 MARKETS COVERED
                    FIGURE 1 YOGA MATS MARKET SEGMENTATION
           1.4.2 YEARS CONSIDERED FOR THE STUDY
    1.5 CURRENCY
    1.6 LIMITATIONS
    1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 23)
    2.1 RESEARCH DATA
           FIGURE 2 YOGA MATS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key industry insights
                    2.1.2.3 Breakdown of primary interviews
    2.2 MARKET SIZE ESTIMATION
           FIGURE 3 MARKET SIZE ESTIMATION (DEMAND SIDE): YOGA MATS MARKET
           FIGURE 4 MARKET SIZE ESTIMATION (SUPPLY SIDE): YOGA MATS MARKET
    2.3 MARKET ENGINEERING PROCESS
           FIGURE 5 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH
           2.3.1 TOP-DOWN APPROACH
                    FIGURE 6 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH
    2.4 DATA TRIANGULATION
    2.5 ASSUMPTIONS
    2.6 LIMITATIONS

3 EXECUTIVE SUMMARY (Page No. - 31)
    TABLE 4 YOGA MATS MARKET SNAPSHOT, 2020 & 2025
    FIGURE 7 POLYVINYL CHLORIDE SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF YOGA MATS MARKET IN 2019
    FIGURE 8 PERSONAL SEGMENT ACCOUNTED FOR A LARGER SHARE OF THE YOGA MATS MARKET IN 2019
    FIGURE 9 E-COMMERCE SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF THE YOGA MATS MARKET IN 2019
    FIGURE 10 ASIA PACIFIC EXPECTED TO LEAD THE YOGA MATS MARKET FROM 2020 TO 2025

4 PREMIUM INSIGHTS (Page No. - 35)
    4.1 OVERVIEW OF THE YOGA MATS MARKET
           FIGURE 11 INCREASE IN THE POPULARITY OF YOGA DRIVING MARKET GROWTH
    4.2 YOGA MATS MARKET, BY REGION
           FIGURE 12 YOGA MATS MARKET IN THE MIDDLE EAST PROJECTED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD
    4.3 ASIA PACIFIC YOGA MATS MARKET, BY MATERIAL TYPE AND COUNTRY
           FIGURE 13 POLYVINYL CHLORIDE SEGMENT AND INDIA TO ACCOUNT FOR THE LARGEST SHARE OF THE ASIA PACIFIC YOGA MATS MARKET IN 2020
    4.4 YOGA MATS MARKET, BY MAJOR COUNTRY
           FIGURE 14 YOGA MATS MARKET IN CHINA PROJECTED TO GROW AT THE HIGHEST CAGR FROM 2020 TO 2025

5 MARKET OVERVIEW (Page No. - 37)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 15 YOGA MATS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Rise in the popularity of yoga
                    5.2.1.2 Increase in the prevalence of lifestyle diseases
                    5.2.1.3 Increase in the rate of obesity
           5.2.2 RESTRAINTS
                    5.2.2.1 Volatility in raw material prices
                               FIGURE 16 CRUDE OIL BRENT WITNESSED THE SHARPEST DIP IN PRICES, 2015-2019
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Development of innovative technological solutions to offer high-quality yoga mats
                    5.2.3.2 Use of eco-friendly and biodegradable materials
           5.2.4 CHALLENGES
                    5.2.4.1 Availability of alternatives to yoga mats
    5.3 PORTER’S FIVE FORCES ANALYSIS
           FIGURE 17 PORTER’S FIVE FORCES ANALYSIS
           5.3.1 BARGAINING POWER OF SUPPLIERS
           5.3.2 THREAT OF NEW ENTRANTS
           5.3.3 THREAT OF SUBSTITUTES
           5.3.4 BARGAINING POWER OF BUYERS
           5.3.5 INTENSITY OF RIVALRY

6 INDUSTRY TRENDS (Page No. - 43)
    6.1 VALUE CHAIN ANALYSIS
           FIGURE 18 THE YOGA MATS VALUE CHAIN
    6.2 AVERAGE SELLING PRICE TREND
           TABLE 5 AVERAGE PRICES OF YOGA MAT RAW MATERIALS, BY REGION (USD)
    6.3 PATENT ANALYSIS
    6.4 COVID-19 IMPACT
           6.4.1 INTRODUCTION
           6.4.2 COVID-19 HEALTH ASSESSMENT
                    FIGURE 19 COUNTRY-WISE SPREAD OF COVID-19
           6.4.3 COVID-19 ECONOMIC ASSESSMENT
                    FIGURE 20 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020
                    6.4.3.1 COVID-19 Impact on the Economy—Scenario Assessment
                               FIGURE 21 CRITERIA IMPACTING THE GLOBAL ECONOMY
                               FIGURE 22 SCENARIOS OF COVID-19 IMPACT
           6.4.4 COVID-19 IMPACT ON THE YOGA MATS MARKET

7 YOGA MATS MARKET, BY MATERIAL (Page No. - 52)
    7.1 INTRODUCTION
           FIGURE 23 YOGA MATS MARKET, BY MATERIAL, 2020 VS. 2025 (THOUSAND UNIT)
           TABLE 6 YOGA MATS MARKET, BY MATERIAL, 2018–2025 (THOUSAND UNIT)
           TABLE 7 YOGA MATS MARKET, BY MATERIAL, 2018–2025 (USD MILLION)
    7.2 POLYVINYL CHLORIDE (PVC)
           7.2.1 POLYVINYL CHLORIDE ACCOUNTED FOR THE LARGEST SHARE IN THE GLOBAL YOGA MATS MARKET
           7.2.2 COVID-19 IMPACT ON POLYVINYL CHLORIDE
                    TABLE 8 YOGA MATS MARKET, POLYVINYL CHLORIDE, BY REGION, 2018–2025 (THOUSAND UNIT)
                    TABLE 9 YOGA MATS MARKET, POLYVINYL CHLORIDE, BY REGION, 2018–2025 (USD MILLION)
    7.3 POLYURETHANE (PU)
           7.3.1 POLYURETHANE ACCOUNTED FOR THE THIRD-LARGEST SHARE IN THE GLOBAL YOGA MATS MARKET
           7.3.2 COVID-19 IMPACT ON POLYURETHANE
                    TABLE 10 YOGA MATS MARKET, POLYURETHANE, BY REGION, 2018–2025 (THOUSAND UNIT)
                    TABLE 11 YOGA MATS MARKET, POLYURETHANE, BY REGION, 2018–2025 (USD MILLION)
    7.4 THERMOPLASTIC ELASTOMER (TPE)
           7.4.1 THERMOPLASTIC ELASTOMER ACCOUNTED FOR THE SECOND-LARGEST SHARE IN THE GLOBAL YOGA MATS MARKET
           7.4.2 COVID-19 IMPACT ON THERMOPLASTIC ELASTOMER
                    TABLE 12 YOGA MATS MARKET, THERMOPLASTIC ELASTOMER, BY REGION, 2018–2025 (THOUSAND UNIT)
                    TABLE 13 YOGA MATS MARKET, THERMOPLASTIC ELASTOMER, BY REGION, 2018–2025 (USD MILLION)
    7.5 NATURAL RUBBER
           7.5.1 NATURAL RUBBER IS PROJECTED TO RECORD THE FASTEST GROWTH DURING THE FORECAST PERIOD
           7.5.2 COVID-19 IMPACT ON NATURAL RUBBER
                    TABLE 14 YOGA MATS MARKET, NATURAL RUBBER, BY REGION, 2018–2025 (THOUSAND UNIT)
                    TABLE 15 YOGA MATS MARKET, NATURAL RUBBER, BY REGION, 2018–2025 (USD MILLION)
    7.6 OTHERS
           7.6.1 RAW MATERIALS SUCH AS COTTON AND JUTE ARE PROJECTED TO WITNESS SIGNIFICANT DEMAND DUE TO THE ECO-FRIENDLINESS OF THESE YOGA MATS
           7.6.2 COVID-19 IMPACT ON OTHERS
                    TABLE 16 YOGA MATS MARKET, OTHERS, BY REGION, 2018–2025 (THOUSAND UNIT)
                    TABLE 17 YOGA MATS MARKET, OTHERS, BY REGION, 2018–2025 (USD MILLION)

8 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL (Page No. - 60)
    8.1 INTRODUCTION
           FIGURE 24 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL, 2020 VS. 2025 (THOUSAND UNIT)
           TABLE 18 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL, 2018–2025 (THOUSAND UNIT)
           TABLE 19 YOGA MATS MARKET, BY DISTRIBUTION CHANNEL, 2018–2025 (USD MILLION)
    8.2 SUPERMARKET & HYPERMARKET
           8.2.1 SUPERMARKET & HYPERMARKET ARE PROJECTED TO WITNESS THE FASTEST GROWTH DURING THE FORECAST PERIOD
           8.2.2 COVID-19 IMPACT ON SUPERMARKET & HYPERMARKET
    8.3 SPECIALTY STORE
           8.3.1 THE SPECIALTY STORES SEGMENT IS PROJECTED TO RECORD THE SECOND-FASTEST GROWTH DURING THE FORECAST PERIOD
           8.3.2 COVID-19 IMPACT ON SPECIALTY STORE
    8.4 E-COMMERCE
           8.4.1 THE E-COMMERCE SEGMENT IS PROJECTED TO HOLD THE LARGEST SHARE DURING THE FORECAST PERIOD
           8.4.2 COVID-19 IMPACT ON E-COMMERCE

9 YOGA MATS MARKET, BY END USE (Page No. - 64)
    9.1 INTRODUCTION
           FIGURE 25 YOGA MATS MARKET, BY END USE, 2020 VS. 2025 (UNIT THOUSAND)
           TABLE 20 YOGA MATS MARKET, BY END USE, 2018–2025 (UNIT THOUSAND)
           TABLE 21 YOGA MATS MARKET, BY END USE, 2018–2025 (USD MILLION)
    9.2 HEALTH CLUB
           9.2.1 HEALTH CLUBS ARE PROJECTED TO WITNESS HIGH GROWTH POST-2020 AS LOCKDOWN CONDITIONS ARE GRADUALLY REMOVED IN SEVERAL COUNTRIES
           9.2.2 COVID-19 IMPACT ON HEALTH CLUBS
    9.3 PERSONAL
           9.3.1 PERSONAL USE OF YOGA MATS IS PROJECTED TO GROW DURING THE COVID-19 LOCKDOWN
           9.3.2 COVID-19 IMPACT ON PERSONAL USE

10 YOGA MATS MARKET, BY REGION (Page No. - 68)
     10.1 INTRODUCTION
               FIGURE 26 YOGA MATS MARKET GROWTH RATE, BY KEY COUNTRY, 2020–2025
               TABLE 22 YOGA MATS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
     10.2 ASIA PACIFIC
               FIGURE 27 ASIA PACIFIC: YOGA MATS MARKET SNAPSHOT
               TABLE 23 ASIA PACIFIC: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
               TABLE 24 ASIA PACIFIC: YOGA MATS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
             10.2.1 CHINA
                       10.2.1.1 The health and beauty consciousness of the public to drive the yoga mats market in China
                                   FIGURE 28 PERCENTAGE SPLIT OF YOGA PRACTITIONERS, BY EMPLOYMENT POSITION, 2018
                       10.2.1.2 China: COVID-19 impact analysis
                                   TABLE 25 CHINA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.2.2 INDIA
                       10.2.2.1 India accounted for the largest share in the regional yoga mats market
                       10.2.2.2 India: COVID-19 impact analysis
                                   TABLE 26 INDIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.2.3 JAPAN
                       10.2.3.1 Presence of prominent yoga chains and studios to spur the demand for yoga mats
                                   TABLE 27 JAPAN: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.2.4 SOUTH KOREA
                       10.2.4.1 New trends are observed in the yoga industry of South Korea
                                   TABLE 28 SOUTH KOREA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.2.5 MALAYSIA
                       10.2.5.1 Presence of yoga mat raw materials to support the growth of yoga mat manufacturers in the country
                                   TABLE 29 MALAYSIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.2.6 THAILAND
                       10.2.6.1 Wellness tourism to spur the demand for travel yoga mats
                       10.2.6.2 Thailand: COVID-19 impact analysis
                                   TABLE 30 THAILAND: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.2.7 AUSTRALIA
                       10.2.7.1 Growing need for healthy lifestyles to propel the demand for yoga mats
                       10.2.7.2 Australia: COVID-19 impact analysis
                                   TABLE 31 AUSTRALIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.2.8 SINGAPORE
                       10.2.8.1 Presence of a multitude of yoga studios to support the demand for yoga mats market
                                   TABLE 32 SINGAPORE: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
     10.3 NORTH AMERICA
               FIGURE 29 NORTH AMERICA: YOGA MATS MARKET SNAPSHOT
               TABLE 33 NORTH AMERICA: YOGA MATS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
             10.3.1 US
                       10.3.1.1 The US accounted for the largest share of the regional market
                                   FIGURE 30 US: YOGA PARTICIPATION, 2012 VS. 2015 VS. 2020 (USD MILLION)
                                   FIGURE 31 US: YOGA INDUSTRY REVENUE, 2012 VS. 2015 VS. 2020 (USD BILLION)
                       10.3.1.2 US: COVID-19 impact analysis
                                   TABLE 34 US: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.3.2 CANADA
                       10.3.2.1 Increase in the popularity of yoga to drive the market growth
                       10.3.2.2 Canada: COVID-19 impact analysis
                                   TABLE 35 CANADA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.3.3 MEXICO
                       10.3.3.1 Increased obesity rate to spur the demand for yoga mats
                                   TABLE 36 MEXICO: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
     10.4 EUROPE
               FIGURE 32 EUROPE: YOGA MATS MARKET SNAPSHOT
               TABLE 37 EUROPE: YOGA MATS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
             10.4.1 GERMANY
                       10.4.1.1 Germany accounted for the largest share in the European yoga mats market
                       10.4.1.2 COVID-19 impact on Germany
                                   TABLE 38 GERMANY: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.4.2 FRANCE
                       10.4.2.1 France accounted for the second-largest share in the European yoga mats market
                       10.4.2.2 COVID-19 impact on France
                                   TABLE 39 EUROPE: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.4.3 ITALY
                       10.4.3.1 Growing demand for home fitness products is expected to drive the yoga mats market in Italy
                       10.4.3.2 COVID-19 impact on Italy
                                   TABLE 40 ITALY: YOGA MATS MARKET SIZE, BY MATERIAL, 2018–2025 (USD MILLION)
             10.4.4 UK
                       10.4.4.1 The UK expected to register the fastest growth in the European market
                       10.4.4.2 COVID-19 impact on the UK
                                   TABLE 41 UK: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.4.5 POLAND
                       10.4.5.1 Poland is expected to be one of the emerging countries in the European yoga mats market
                       10.4.5.2 COVID-19 impact on Poland
                                   TABLE 42 POLAND: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
     10.5 SOUTH AMERICA
               TABLE 43 SOUTH AMERICA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
               TABLE 44 SOUTH AMERICA: YOGA MATS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
             10.5.1 BRAZIL
                       10.5.1.1 Brazil was the larger South American market in 2019
                                   TABLE 45 BRAZIL: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.5.2 ARGENTINA
                       10.5.2.1 Increased demand for yoga mats due to the increasing popularity of yoga
                                   TABLE 46 ARGENTINA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
     10.6 MIDDLE EAST
               TABLE 47 MIDDLE EAST: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
               TABLE 48 MIDDLE EAST: YOGA MATS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION)
             10.6.1 SAUDI ARABIA
                       10.6.1.1 Increased demand for yoga mats due to increase in the popularity of yoga
                                   TABLE 49 SAUDI ARABIA: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)
             10.6.2 UAE
                       10.6.2.1 The UAE accounted for the largest share of the regional market
                                   TABLE 50 UAE: YOGA MATS MARKET SIZE, BY MATERIAL TYPE, 2018–2025 (USD MILLION)

11 COMPETITIVE LANDSCAPE (Page No. - 98)
     11.1 OVERVIEW
               FIGURE 33 COMPANIES ADOPTED INORGANIC GROWTH STRATEGIES BETWEEN JANUARY 2018 AND SEPTEMBER 2020
     11.2 MARKET EVALUATION FRAMEWORK
               FIGURE 34 MARKET EVALUATION FRAMEWORK: 2020 SAW CAPACITY EXPANSIONS LEADING THIS SPACE
     11.3 MARKET SHARE ANALYSIS
             11.3.1 MARKET SHARE ANALYSIS OF TOP PLAYERS IN THE YOGA MATS MARKET
     11.4 COMPANY EVALUATION QUADRANT MATRIX DEFINITIONS AND METHODOLOGY, 2019
             11.4.1 STAR
             11.4.2 EMERGING LEADERS
             11.4.3 PERVASIVE
             11.4.4 PARTICIPANTS
                       FIGURE 35 YOGA MATS MARKET: COMPETITIVE LANDSCAPE MAPPING, 2019
     11.5 COMPETITIVE BENCHMARKING
             11.5.1 STRENGTH OF PRODUCT PORTFOLIO
                       FIGURE 36 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE YOGA MATS MARKET
             11.5.2 BUSINESS STRATEGY EXCELLENCE
                       FIGURE 37 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN THE YOGA MATS MARKET
     11.6 SME MATRIX, 2019
             11.6.1 STAR
             11.6.2 EMERGING COMPANIES
             11.6.3 PERVASIVE
             11.6.4 EMERGING LEADERS
                       FIGURE 38 YOGA MATS MARKET: COMPETITIVE LEADERSHIP MAPPING OF EMERGING COMPANIES, 2019
     11.7 KEY MARKET DEVELOPMENTS
               TABLE 51 ACQUISITIONS, 2018–2020
               TABLE 52 AGREEMENTS, 2018–2020

12 COMPANY PROFILES (Page No. - 107)
(Business Overview, Products Offered, Recent Developments, MnM View, Key strengths/Right to win, Strategic choices made, Weaknesses and competitive threats, Impact Of COVID-19)*
     12.1 LULULEMON ATHLETICA INC
               FIGURE 39 LULULEMON ATHLETICA INC: COMPANY SNAPSHOT
     12.2 JADE YOGA
     12.3 MANDUKA LLC
     12.4 HUGGER MUGGER YOGA PRODUCTS
     12.5 LIFORME LTD.
     12.6 COLUMBIA SPORTSWEAR COMPANY
               FIGURE 40 COLUMBIA SPORTSWEAR COMPANY: COMPANY SNAPSHOT
     12.7 BAREFOOT YOGA CO
     12.8 FABRICATION ENTERPRISES, INC.
     12.9 QUANZHOU SANSHENG RUBBER PLASTIC FOAMED SHOES MATERIALS CO., LTD.
     12.10 ADIDAS AG
               FIGURE 41 ADIDAS AG: COMPANY SNAPSHOT
     12.11 LA VIE BOHEME YOGA
     12.12 SEQUENTIAL BRANDS GROUP INC.
                       FIGURE 42 SEQUENTIAL BRANDS GROUP INC.: COMPANY SNAPSHOT
     12.13 OTHER COMPANIES
               12.13.1 ACCESSORY ARCADE
               12.13.2 EUPROMED S.R.O.
               12.13.3 NINGBO MYLON RUBBER & PLASTIC CO., LTD.
               12.13.4 WINBOSS INDUSTRIAL CO., LTD
               12.13.5 XIAMEN SANFAN SPORTS PRODUCTS CO, LTD.
               12.13.6 ALO YOGA
               12.13.7 ECOYOGA LTD
               12.13.8 TEGO
               12.13.9 SHENZHEN HAIFUXING TECHNOLOGY CO., LTD
               12.13.10 SHANGHAI FITNESS SOURCING INC.
               12.13.11 FITNESS MATS INDIA
               12.13.12 YOGA DIRECT, LLC

*Details on Business Overview, Products Offered, Recent Developments, MnM View, Key strengths/Right to win, Strategic choices made, Weaknesses and competitive threats, Impact Of COVID-19 might not be captured in case of unlisted companies.

13 APPENDIX (Page No. - 128)
     13.1 DISCUSSION GUIDE
     13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     13.3 AVAILABLE CUSTOMIZATIONS
     13.4 RELATED REPORTS
     13.5 AUTHOR DETAILS

This study involved four major activities in estimating the current size of the yoga mat market. Exhaustive secondary research was undertaken to collect information on the yoga mat market, its peer markets, and its parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the yoga mat value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the overall size of the market. After that, the market breakdown and data triangulation procedures were used to estimate the sizes of different segments and subsegments of the yoga mat market.

Secondary Research

As a part of the secondary research process, various secondary sources such as Hoovers, Bloomberg, BusinessWeek, Reuters, and Factiva were referred for identifying and collecting information for this study on the yoga mat market. Secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, authenticated directories, and databases.

Secondary research was mainly conducted to obtain key information about the supply chain of the industry, the monetary chain of the market, the total pool of players, and market classification and segmentation according to industry trends to the bottom-most level, regional markets, and key developments undertaken from both, market- and technology oriented perspectives.

Primary Research

As a part of the primary research process, various primary sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report on the yoga mat market. Primary sources from the supply side included industry experts such as chief executive officers (CEOs), vice presidents, marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the yoga mat market. Primary sources from the demand side included directors, marketing heads, and purchase managers from various end-use industries. Following is the breakdown of the primary respondents. 

Yoga Mat Market Size

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the yoga mat market. These methods were also used extensively to estimate the size of various segments and subsegments of the market. The research methodology used to estimate the market size included the following:

  • The key players in the industry and markets were identified through extensive secondary research.
  • The supply chain of the industry and the market size, in terms of value, and volume were determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall size from the market size estimation process explained above, the total market was split into several segments and subsegments. Data triangulation and market breakdown procedures were used, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments of the market. The data was triangulated by studying various factors and trends from both the demand and supply sides. In addition to this, the market size was validated using both top-down and bottom-up approaches.

Objectives of the Report

  • To define, describe, and forecast the yoga mat market based on application, type, technology and region
  • To forecast the size of the market and its segments with respect to five main regions, namely, North America, Europe, Asia Pacific, the Middle East, and South America, along with their respective key countries
  • To provide detailed information regarding the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
  • To strategically analyze micro markets with respect to individual growth trends, future prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders and provide a detailed competitive landscape for market leaders
  • To strategically profile key players and comprehensively analyze their market share and core competencies
  • To track and analyze competitive developments, such as expansions, new product developments, agreement, investments, and merger & acquisitions, in the yoga mat market

The following customization options are available for the report:

  • Further breakdown of the North America, Asia Pacific and Europe yoga mat markets
  • Product matrix, which gives a detailed comparison of the product portfolio of each company
  • Detailed analysis and profiles of additional market players (up to 3)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Yoga Mat Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Yoga Mat Market

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