Account-Based Marketing Market

Account-Based Marketing Market by Account Type (Strategic Account-Based Marketing, Account-Based Marketing Lite, Programmatic Account-Based Marketing), Component, Deployment Model, Organization Size, Industry Vertical, and Region– Global Forecast to 2023

Report Code: TC 6638 Sep, 2018, by marketsandmarkets.com

[149 Pages Report] The global account-based marketing market size was USD 534.8 million in 2017, and is projected to reach USD 1,196.9 million by 2023, growing at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. The base year for this study is 2017, and the forecast period is 2018–2023.

Account-based marketing complements the lead generation strategy, in which businesses turn their attention to high-value accounts and try to reach stakeholders in a personalized manner with the intent to generate more revenue.

Objectives of the Account-Based Marketing Market Report

  • To define, describe, and forecast the account-based marketing market based on account types, components, deployment models, organization size, industry verticals, and regions.
  • To provide detailed information related to the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
  • To analyze subsegments with respect to the individual growth trends, prospects, and contribution to the total market
  • To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market
  • To forecast the revenue of the market segments with respect to 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America

The research methodology used to estimate and forecast the account-based marketing market begins with capturing the data on key vendors’ revenues through secondary research sources, such as companies’ websites, Factiva, and D&B Hoovers. The other secondary sources include annual reports, press releases, and investor presentations of companies; white papers and certified publications; and articles from recognized authors, directories, and databases. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure is employed to arrive at the overall market size of the global account-based marketing. After arriving at the overall market size, the total market is split into several segments and subsegments, which are then verified through primary research by conducting extensive interviews with the key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures are employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments.

The following figure provides the breakup of primary participants’ profiles:

ABM Market

To know about the assumptions considered for the study, download the pdf brochure

The account-based marketing ecosystem comprises major vendors, such as Demandbase(US), InsideView (US), 6Sense (US), Act-On Software (US), AdDaptive Intelligence (US), Albacross (Sweden), Celsius GKK International (France), Drift (US), Engagio (US), Evergage (US), HubSpot (US), Integrate (US), Iterable (US), Jabmo (France), Kwanzoo (US), Lattice Engines (US), Madison Logic (US), Marketo (US), MRP (US), Radius Intelligence (US), TechTarget (US), Terminus (US), Triblio (US), Uberflip (Canada), and Vendemore (Sweden). Other stakeholders in the account-based marketing market include consulting service providers, Information Technology (IT) service providers, managed service providers, resellers, enterprise users, and technology providers.

Target audience of the account-based marketing market  

  • Account-based marketing vendors
  • Research organizations
  • Network and system integrators
  • Account-based marketing managed service providers
  • Business Intelligence (BI) solution providers
  • Marketing analytics executives
  • Third-party service providers
  • Technology providers

The study answers several questions for the stakeholders, primarily, which market segments to focus in the next 2–5 years for prioritizing the efforts and investments.

Scope of the Account-Based Marketing Market Report

The research report categorizes the account-based marketing market to forecast the revenues and analyze the trends in each of the following subsegments:

By Account Type

  • Strategic account-based marketing
  • Account-based marketing Lite
  • Programmatic account-based marketing

By Component

  • Tools
  • Services

By Deployment Model

  • On-premises
  • Cloud

By Organization Size

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

By Industry

  • Media, Telecommunications, and IT
  • BFSI
  • Retail, and eCommerce
  • Healthcare and Life Sciences
  • Autmotive and Manufacturing
  • Government and Public Sector
  • Others (Education, and Construction and Engineering)

By Region

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Latin America
  • Middle East and Africa (MEA)

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakup of the North American account-based marketing market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the MEA market
  • Further breakup of the market

Company Information

  • Detailed analysis and profiling of additional market players

The global account-based marketing market size is expected to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. Major growth drivers for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value.

In the account-based marketing market by account type, the strategic account-based marketing segment is expected to grow at the highest CAGR during the forecast period. The major growth driver is the increasing need by organizations to focus largely on larger accounts and target individuals directly in the company.

The telecom and IT industry vertical’s market size in the account-based marketing market has grown rapidly, due to the increasing number of subscribers generating large volumes of data and adopting account-based marketing for providing customers with better IT-enabled solutions and services. The government and public sector vertical, however, is expected to grow at the highest CAGR during the forecast period. Government and civil service agencies adopt account-based marketing tools and services to understand customer behavior from the managed big data. Government and public sector organizations focus on customer-centric strategies to enhance customer satisfaction. They adopt account-based marketing services to leverage new data capabilities for clients in the public sector which shows increased interest in targeting specific job functions.

The account-based marketing market by deployment mode includes on-premises and cloud deployment modes. The cloud-based deployment mode benefits organizations with increased scalability, speed, 24/7 services, and improved IT security. Owing to an increasing number of applications being deployed over the cloud, there is a shift from traditional on-premises account-based marketing solutions to cloud-based account-based marketing solutions across enterprises of all sizes.

The global account-based marketing market by region covers North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). North America is expected to hold the largest market size in the market by regions, as account-based marketing solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.

ABM Market

Account-based marketing market faces challenges, such as selection of the right tools for account-based marketing, and GDPR and data collection practices. Lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets may limit the market growth.

Major vendors offering account-based marketing solutions  across the globe include Demandbase (US), InsideView (US), 6Sense (US), Act-On Software (US), AdDaptive Intelligence (US), Albacross (Sweden), Celsius GKK International (France), Drift (US), Engagio (US), Evergage (US), HubSpot (US), Integrate (US), Iterable (US), Jabmo (France), Kwanzoo (US), Lattice Engines (US), Madison Logic (US), Marketo (US), MRP (US), Radius Intelligence (US), TechTarget (US), Terminus (US), Triblio (US), Uberflip (Canada), and Vendemore (Sweden). They have adopted many types of organic and inorganic growth strategies, such as new product launches, product upgradations, partnerships, collaborations, agreements, and acquisitions, to further expand their offerings in the account-based marketing market.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Opportunities in the Account-Based Marketing Market
    4.2 Market Share By Region
    4.3 Investment Opportunities in the Market
    4.4 Market By Deployment Model
    4.5 Market Top 4 Industry Verticals and Regions

5 Market Overview (Page No. - 34)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Need for Identifying the Right Audience
                    5.2.1.2 Growth of Social Media and Social Advertising
                    5.2.1.3 Increased Customer Lifetime Value
           5.2.2 Restraints
                    5.2.2.1 Lack of Awareness and Reluctance to Shift From Traditional Sales Practices
                    5.2.2.2 Inaccuracies in the Data Sets
           5.2.3 Opportunities
                    5.2.3.1 Increasing Adoption of Cloud-Based Solutions
                    5.2.3.2 Rising Impact of Ai and Big Data Analytics on Account-Based Marketing
           5.2.4 Challenges
                    5.2.4.1 Selection of the Right Tools for Account-Based Marketing
                    5.2.4.2 Gdpr and Data Collection Practices
    5.3 Industry Trends
           5.3.1 the Role of Marketing Automation in Account-Based Marketing
           5.3.2 Account-Based Marketing Fundamentals
    5.4 Account-Based Marketing: Use Cases
           5.4.1 Use Case #1: Improve Sales Conversion Rate
           5.4.2 Use Case #2: Improve Data Integrity and Web Engagement
           5.4.3 Use Case #3: Improve Inbound Lead Generation

6 Account-Based Marketing Market By Account Type (Page No. - 42)
    6.1 Introduction
    6.2 Strategic Account-Based Marketing (One-To-One Account)
    6.3 Account-Based Marketing Lite (One-To-Few Account)
    6.4 Programmatic Account-Based Marketing (One-To-Many Account)

7 Account-Based Marketing Market By Component (Page No. - 47)
    7.1 Introduction
    7.2 Tools
    7.3 Services
           7.3.1 Managed Services
           7.3.2 Professional Services
                    7.3.2.1 Consulting Services
                    7.3.2.2 Support and Maintenance Services

8 Account-Based Marketing Market By Deployment Model (Page No. - 55)
    8.1 Introduction
    8.2 On-Premises
    8.3 Cloud

9 Account-Based Marketing Market By Organization Size (Page No. - 59)
    9.1 Introduction
    9.2 Large Enterprises
    9.3 Small and Medium-Sized Enterprises

10 Account-Based Marketing Market By Industry Vertical (Page No. - 63)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Retail and Ecommerce
     10.4 Government and Public Sector
     10.5 Healthcare and Life Sciences
     10.6 Automotive and Manufacturing
     10.7 Media, Telecommunication, and It
     10.8 Others

11 Account-Based Marketing Market By Region (Page No. - 72)
     11.1 Introduction
     11.2 North America
           11.2.1 By Country
                        11.2.1.1 United States
                        11.2.1.2 Canada
     11.3 Europe
           11.3.1 By Country
                        11.3.1.1 United Kingdom
                        11.3.1.2 Germany
                        11.3.1.3 France
                        11.3.1.4 Rest of Europe
     11.4 Asia Pacific
           11.4.1 By Country
                        11.4.1.1 China
                        11.4.1.2 Australia and New Zealand
                        11.4.1.3 Singapore
                        11.4.1.4 Japan
                        11.4.1.5 Rest of Asia Pacific
     11.5 Middle East and Africa
           11.5.1 By Sub-Region
                        11.5.1.1 Middle East
                        11.5.1.2 Africa
     11.6 Latin America
           11.6.1 By Country
                        11.6.1.1 Brazil
                        11.6.1.2 Mexico
                        11.6.1.3 Rest of Latin America

12 Competitive Landscape (Page No. - 96)
     12.1 Overview
     12.2 Prominent Players in the Account-Based Marketing Market
     12.3 Competitive Scenario
           12.3.1 New Product Launches and Product Upgradations
           12.3.2 Partnerships, Collaborations, and Agreements
           12.3.3 Expansions and Funding
           12.3.4 Acquisitions

13 Company Profiles (Page No. - 102)
(Business Overview, Software, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View)* 
     13.1 Hubspot
     13.2 Techtarget
     13.3 Demandbase
     13.4 Marketo
     13.5 6sense
     13.6 Insideview
     13.7 Act-On Software
     13.8 Engagio
     13.9 Radius Intelligence
     13.10 Terminus
     13.11 Addaptive Intelligence
     13.12 Albacross
     13.13 Celsius Gkk International
     13.14 Drift
     13.15 Evergage
     13.16 Integrate
     13.17 Iterable
     13.18 Jabmo
     13.19 Kwanzoo
     13.20 Lattice Engines
     13.21 MRP
     13.22 Madison Logic
     13.23 Triblio
     13.24 Uberflip
     13.25 Vendemore
*Details on Business Overview, Software, Solutions & Platform, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies. 

14 Appendix (Page No. - 141)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Available Customization
     14.5 Related Reports
     14.6 Author Details


List of Tables (74 Tables)

Table 1 United States Dollar Exchange Rate, 2014–2017
Table 2 Account-Based Marketing Market Size, 2016–2023 (USD Million)
Table 3 Market Size By Account Type, 2016–2023 (USD Million)
Table 4 Strategic Account-Based Marketing: Market Size By Region, 2016–2023 (USD Million)
Table 5 Account-Based Marketing Lite: Market Size By Region, 2016–2023 (USD Million)
Table 6 Programmatic Account-Based Marketing: Market Size By Region, 2016–2023 (USD Million)
Table 7 Account-Based Marketing Market Size, By Component, 2016–2023 (USD Million)
Table 8 Tools: Market Size By Region, 2016–2023 (USD Million)
Table 9 Services: Market Size By Region, 2016–2023 (USD Million)
Table 10 Services: Market Size By Type,2016–2023 (USD Million)
Table 11 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 12 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 13 Professional Services Market Size, By Type, 2016–2023 (USD Million)
Table 14 Consulting Services Market Size, By Region, 2016–2023 (USD Million)
Table 15 Support and Maintenance Services Market Size, By Region, 2016–2023 (USD Million)
Table 16 Account-Based Marketing Market Size, By Deployment Model, 2016–2023 (USD Million)
Table 17 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 18 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 19 Market Size By Organization Size, 2016–2023 (USD Million)
Table 20 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 21 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 22 Account-Based Marketing Market Size, By Industry Vertical, 2016–2023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 24 Retail and Ecommerce: Market Size By Region, 2018–2023 (USD Million)
Table 25 Government and Public Sector: Market Size By Region, 2016–2023 (USD Million)
Table 26 Healthcare and Life Sciences: Market Size By Region, 2016–2023 (USD Million)
Table 27 Automotive and Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 28 Media, Telecommunication, and It: Market Size By Region, 2016–2023 (USD Million)
Table 29 Others: Market Size By Region, 2016–2023 (USD Million)
Table 30 Account-Based Marketing Market Size, By Region, 2016–2023 (USD Million)
Table 31 North America: Market Size By Component, 2018–2023 (USD Million)
Table 32 North America: Market Size By Service, 2018–2023 (USD Million)
Table 33 North America: Market Size By Professional Service, 2018–2023 (USD Million)
Table 34 North America: Market Size By Account Type, 2018–2023 (USD Million)
Table 35 North America: Market Size By Deployment Model, 2018–2023 (USD Million)
Table 36 North America: Market Size By Organization Size, 2018–2023 (USD Million)
Table 37 North America: Market Size By Industry Vertical, 2018–2023 (USD Million)
Table 38 North America: Market Size By Country, 2018–2023 (USD Million)
Table 39 Europe: Account-Based Marketing Market Size, By Component, 2018–2023 (USD Million)
Table 40 Europe: Market Size By Service, 2018–2023 (USD Million)
Table 41 Europe: Market Size By Professional Service, 2018–2023 (USD Million)
Table 42 Europe: Market Size By Account Type, 2018–2023 (USD Million)
Table 43 Europe: Market Size By Deployment Model, 2018–2023 (USD Million)
Table 44 Europe: Market Size By Organization Size, 2018–2023 (USD Million)
Table 45 Europe: Market Size By Industry Vertical, 2018–2023 (USD Million)
Table 46 Europe: Market Size By Country, 2018–2023 (USD Million)
Table 47 Asia Pacific: Account-Based Marketing Market Size, By Component, 2018–2023 (USD Million)
Table 48 Asia Pacific: Market Size By Service, 2018–2023 (USD Million)
Table 49 Asia Pacific: Market Size By Professional Service, 2018–2023 (USD Million)
Table 50 Asia Pacific: Market Size By Account Type, 2018–2023 (USD Million)
Table 51 Asia Pacific: Market Size By Deployment Model, 2018–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Organization Size, 2018–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Industry Vertical, 2018–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Country, 2018–2023 (USD Million)
Table 55 Middle East and Africa: Account-Based Marketing Market Size, By Component, 2018–2023 (USD Million)
Table 56 Middle East and Africa: Market Size By Service, 2018–2023 (USD Million)
Table 57 Middle East and Africa: Market Size By Professional Service, 2018–2023 (USD Million)
Table 58 Middle East and Africa: Market Size By Account Type, 2016–2023 (USD Million)
Table 59 Middle East and Africa: Market Size By Deployment Model, 2018–2023 (USD Million)
Table 60 Middle East and Africa: Market Size By Organization Size, 2018–2023 (USD Million)
Table 61 Middle East and Africa: Market Size By Industry Vertical, 2018–2023 (USD Million)
Table 62 Middle East and Africa: Market Size By Sub-Region, 2018–2023 (USD Million)
Table 63 Latin America: Account-Based Marketing Market Size, By Component, 2018–2023 (USD Million)
Table 64 Latin America: Market Size By Service, 2018–2023 (USD Million)
Table 65 Latin America: Market Size By Professional Service, 2018–2023 (USD Million)
Table 66 Latin America: Market Size By Account Type, 2018–2023 (USD Million)
Table 67 Latin America: Market Size By Deployment Model, 2018–2023 (USD Million)
Table 68 Latin America: Market Size By Organization Size, 2018–2023 (USD Million)
Table 69 Latin America: Market Size By Industry Vertical, 2018–2023 (USD Million)
Table 70 Latin America: Market Size By Country, 2018–2023 (USD Million)
Table 71 New Product Launches and Product Upgradations, 2016–2018
Table 72 Partnerships, Collaborations, and Agreements, 2016–2018
Table 73 Business Expansions and Funding, 2017–2018
Table 74 Acquisitions, 2016–2018


List of Figures (38 Figures)

Figure 1 Account-Based Marketing Market Segmentation
Figure 2 Market Regional Scope
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Account-Based Marketing Market: Assumptions
Figure 9 Global Account-Based Marketing Market is Expected to Witness Significant Growth During the Forecast Period
Figure 10 Market Snapshot By Component, 2018 vs. 2023
Figure 11 Market Snapshot By Service, 2018 vs. 2023
Figure 12 Market Snapshot By Account Type, 2018
Figure 13 Market Snapshot By Industry Vertical, 2018–2023
Figure 14 Rapid Growth of Social Media and Social Advertising, and the Need for Identifying the Right Audience are Expected to Drive Market
Figure 15 North America is Estimated to Have the Largest Market Share in 2018
Figure 16 On-Premises is Expected to Have the Largest Market Size in 2023
Figure 17 Media, Telecommunication, and It Industry Vertical and North America are Estimated to Dominate the Account-Based Marketing Market in 201833
Figure 18 Account-Based Marketing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Sales and Marketing Funnel for Account-Based Marketing
Figure 20 Strategic Account-Based Marketing Account Type is Expected to Grow at the Highest Cagr During the Forecast Period
Figure 21 Services Segment is Expected to Grow at the Higher Cagr During the Forecast Period
Figure 22 Managed Services Segment is Expected to Grow at the Higher Cagr During the Forecast Period
Figure 23 Consulting Services Segment is Expected to Grow at the Higher Cagr During the Forecast Period
Figure 24 Cloud Deployment Model is Expected to Register the Higher Cagr During the Forecast Period
Figure 25 Small and Medium-Sized Enterprises Segment is Expected to Grow at the Higher Cagr During the Forecast Period
Figure 26 Government and Public Sector Industry Vertical is Expected to Grow at the Highest Cagr During the Forecast Period
Figure 27 Asia Pacific is Expected to Have the Highest Cagr During theForecast Period
Figure 28 Asia Pacific is Expected to Register the Highest Growth Rate During the Forecast Period
Figure 29 North America: Market Snapshot
Figure 30 Asia Pacific: Market Snapshot
Figure 31 Key Developments By the Leading Players in the Account-Based Marketing Market, 2015–2018
Figure 32 Hubspot: Company Snapshot
Figure 33 Hubspot: SWOT Analysis
Figure 34 Techtarget: Company Snapshot
Figure 35 Techtarget: SWOT Analysis
Figure 36 Demandbase: SWOT Analysis
Figure 37 Marketo: SWOT Analysis
Figure 38 6sense: SWOT Analysis


Request for detailed methodology, assumptions & how numbers were triangulated.

Please share your problem/objectives in greater details so that our analyst can verify if they can solve your problem(s).
  • Select all
  • News-Letters with latest Market insights
  • Information & discussion on the relevant new products and services
  • Information & discussion on Market insights and Market information
  • Information & discussion on our events and conferences
    • Select all
    • Email Phone Professional and social network (Linkedin, etc)
Report Code
TC 6638
Published ON
Sep, 2018
Choose License Type
BUY NOW
  • SHARE
X
Request Customization
Speak to Analyst
Speak to Analyst
OR FACE-TO-FACE MEETING
PERSONALIZE THIS RESEARCH
  • Triangulate with your Own Data
  • Get Data as per your Format and Definition
  • Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
  • Any level of Personalization
REQUEST A FREE CUSTOMIZATION
LET US HELP YOU!
  • What are the Known and Unknown Adjacencies Impacting the Account-Based Marketing Market
  • What will your New Revenue Sources be?
  • Who will be your Top Customer; what will make them switch?
  • Defend your Market Share or Win Competitors
  • Get a Scorecard for Target Partners
REQUEST A FREE WORKSHOP
ADJACENT MARKETS
REQUEST BUNDLE REPORTS
ONLINE CHAT
+1-888-600-6441
  • Call Us
  • +1-888-600-6441 (Corporate office hours)
  • +1-888-600-6441 (US/Can toll free)
  • +44-800-368-9399 (UK office hours)
CONNECT WITH US
ABOUT TRUST ONLINE
© MarketsandMarkets Research Private Ltd. All rights reserved
...

Digital Virtual Assistant - MarketsandMarkets

...

Digital Virtual Assistant - MarketsandMarkets

Home