Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019

Marketing Automation Software is a marketing tool that automates marketing process digitally by generating new lead and retaining them. The software offers complex process in order to have longer term lead nurturing through multiple online channels.

The rising need of managing leads, segmenting premium customers from other, and converting customers into the premium one have given rise for need of marketing automation solutions. From SMBs to enterprises, the organizations are experiencing need of this software to target right prospects and customers with the right message.

The major factor for the growth of Marketing Automation Software market is increasing demand for predictive analytics and community marketing. It helps the enterprises to gain customer insights, and make strategic decisions about their businesses by predicting the market demand and trends. It also provides customer visualization, with consistent, automatic, auditable, and high-quality communication through marketing processes. But the availability of open-sourced marketing automation software is acting barrier for the growth of the market.

In this report, Marketing Automation Software market is segmented by application such as campaign management, e-mail marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing, and other applications. The market is also segmented by deployment models and users. Under deployment model, it is segmented into on-premise and cloud-based solutions. By users, it is segmented as small and medium businesses and enterprises. The lead nurturing and lead scoring application have huge demand and thus it held the largest market share in the global market. Additionally, market has also been segmented on the basis of End-Users (Small Medium Enterprises and Enterprises) and Deployment Model (On-Premise and Cloud).

The report also gives the detailed analysis of trends and forecasts, competitive landscape, key drivers, restraints and opportunities and analysis to the mergers and acquisitions related to the global Marketing Automation Software market.

Major providers in this market are OracleEloqua, SAS, Adobe Systems, Act-On Software, Teradata Aprimo, IBM Silverpop, Cognizant, Marketo, HubSpot, and Salesforce.

Table of Contents
  
1 Introduction (Page No. 17)
   1.1 Objectives Of The Study
   1.2 Markets Covered
   1.3 Stakeholders
   1.4 Market Scope

2 Research Methodology (Page No. 20)
   2.1 Market Size Estimation
   2.2 Market Breakdown And Data Triangulation
   2.3 Market Share Estimation
         2.2.1 Key Data Points Taken From Secondary Sources
         2.2.2 Key Data Points From Primary Sources
                  2.2.2.1 Key Industry Insights
         2.2.3 Assumptions

3 Executive Summary (Page No. 26)

4 Premium Insights (Page No. 28)
   4.1 Attractive Market Opportunities In Marketing Automation Software
   4.2 Three Applications Segments
   4.3 North America Commands Over Two-Fifth Of The Market Share
   4.4 Market Five Regions
   4.5 Life Cycle Analysis, By Region
   4.6 Market Chasm Analysis

5 Marketing Automation Software Market Overview (Page No. 33)
   5.1 Introduction
   5.2 Evolution
   5.3 Market Segmentation
         5.3.1 Marketing Automation Software, By Application
         5.3.2 Marketing Automation Software, By Vertical
         5.3.3 Marketing Automation Software, By Deployment Model
         5.3.4 Marketing Automation Software, By End User
   5.4 Market Dynamics
         5.4.1 Drivers
                  5.4.1.3 Growth In Channels
         5.4.2 Restraints
                  5.4.2.1 Availability Of Complementary Solutions
                  5.4.2.2 The Technology Shift
                  5.4.2.3 Data Privacy
         5.4.3 Opportunities
                  5.4.3.1 Growth In Adoption Of Cloud-Based Technology
         5.4.4 Challenges
                  5.4.4.1 Customer Specific Solution

6 Marketing Automation Software Market: Industry Trends (Page No. 41)
   6.1 Introduction
   6.2 Value Chain Analysis
   6.3 Supply Chain Analysis
   6.4 Porter’s Five Forces Analysis
         6.4.1 Threat From New Entrants
         6.4.2 Threat From Substitutes
         6.4.3 Bargaining Power Of Suppliers
         6.4.4 Bargaining Power Of Buyers
         6.4.5 Intensity Of Competitive Rivalry
   6.5 Strategic Benchmarking
         6.5.1 Product Enhancement And Expansions
         6.5.2 Mergers & Acquisitions, Strategic Agreement, And Joint Ventures

7 Marketing Automation Software Market, By Applications (Page No. 49)
   7.1 Introduction
   7.2 Campaign Management
         7.2.1 Market Size And Forecast, By Deployment Model
         7.2.2 Market Size And Forecast, By End User
         7.2.3 Market Size And Forecast, By Region
   7.3 E-Mail Marketing
         7.3.1 Market Size And Forecast, By Deployment Model
         7.3.2 Market Size And Forecast, By End User
         7.3.3 Market Size And Forecast, By Region
  7.4 Mobile Application
        7.4.1 Market Size And Forecast, By Deployment Model
        7.4.2 Market Size And Forecast, By End User
        7.4.3 Market Size And Forecast, By Region
  7.5 Inbound Marketing
        7.5.1 Market Size And Forecast, By Deployment Model
        7.5.2 Market Size And Forecast, By End User
        7.5.3 Market Size And Forecast, By Region
  7.6 Lead Nurturing And Lead Scoring
        7.6.1 Market Size And Forecast, By Deployment Model
        7.6.2 Market Size And Forecast, By End User
        7.6.3 Market Size And Forecast, By Region
  7.7 Reporting And Analytics
         7.7.1 Market Size And Forecast, By Deployment Model
         7.7.2 Market Size And Forecast, By End User
         7.7.3 Market Size And Forecast, By Region
  7.8 Social Media Marketing
        7.8.1 Market Size And Forecast, By Deployment Model
        7.8.2 Market Size And Forecast, By End User
        7.8.3 Market Size And Forecast, By Region
  7.9 Other Applications
        7.9.1 Market Size And Forecast, By Deployment Model
        7.9.2 Market Size And Forecast, By End User
        7.9.3 Market Size And Forecast, By Region

8 Marketing Automation Software Market, By Vertical (Page No. 76)
    8.1 Introduction
    8.2 Academic & Education
          8.2.1 Market Size And Forecast, By Application
    8.3 Advertising And Design
          8.3.1 Market Size And Forecast, By Application
    8.4 Banking Financial And Insurance (BFSI)
          8.4.1 Market Size And Forecast, By Application
    8.5 Healthcare
          8.5.1 Market Size And Forecast, By Application
    8.6 High Tech
          8.6.1 Market Size And Forecast, By Application
    8.7 Manufacturing And Distribution
          8.7.1 Market Size And Forecast, By Application
    8.8 Media And Entertainment
          8.8.1 Market Size And Forecast, By Application
    8.9 Retail
          8.9.1 Market Size And Forecast, By Application
    8.10 Other Verticals
             8.10.1 Market Size And Forecast, By Application

9 Global Marketing Automation Software Market, By Deployment Model (Page No. 90)
  9.1 Introduction
  9.2 Cloud
        9.2.1 Market Size And Forecast, By Vertical
  9.3 On-Premises
        9.3.1 Market Size And Forecast, By Vertical

10 Global Marketing Automation Software Market, By End User (Page No. 95)
     10.1 Introduction
     10.2 Small And Medium Businesses (SMBs)
     10.3 Enterprises

11 Geographic Analysis (Page No. 100)
     11.1 Introduction
     11.2 North America
             11.2.1 Market Size And Forecast, By Vertical
             11.2.2 Market Size And Forecast, By End User
             11.2.3 Market Size And Forecast, By Deployment Model
     11.3 Europe
             11.3.1 Market Size And Forecast, By Vertical
             11.3.2 Market Size And Forecast, By End User
             11.3.3 Market Size And Forecast, By Deployment Model
     11.4 Asia-Pacific
             11.4.1 Market Size And Forecast, By Vertical
             11.4.2 Market Size And Forecast, By End User
             11.4.3 Market Size And Forecast, By Deployment Model
     11.5 Middle East And Africa
             11.5.1 Market Size And Forecast, By Vertical
             11.5.2 Market Size And Forecast, By End User
             11.5.3 Market Size And Forecast, By Deployment Model
     11.6 Latin America
             11.6.1 Market Size And Forecast, By Vertical
             11.6.2 Market Size And Forecast, By End User
             11.6.3 Market Size And Forecast, By Deployment Model

12 Competitive Landscape (Page No. 118)
   12.1 Overview
   12.2 Marketing Automation Software Market Share Analysis
   12.3 Competitive Situation And Trends
           12.3.1 New Product Launches
           12.3.2 Agreements, Partnerships, Collaborations, And Joint Ventures
           12.3.3 Mergers And Acquisitions
           12.3.4 Expansion

13 Company Profile (Business Overview, Products & Services, Key Insights, Recent Developments, Swot Analysis, MnM View)*  (Page No. 126)
   13.1 Introduction
   13.2 Act-On Software Inc,
   13.3 Adobe Systems Incorporated
   13.4 Cognizant
   13.5 Hubspot Inc,
   13.6 IBM Silverpop
   13.7 Marketo
   13.8 Oracle Eloqua
   13.9 Salesforce
   13.10 Sas Institute Inc.
   13.11 Teradata Aprimo

 *Details On Overview, Products & Services, Key Insights, Recent Developments, Swot Analysis, Mnm View Might Not Be Captured In Case Of Unlisted Companies.

14 Appendix (Page No. 153)
   14.1 Insights Of Industry Experts
   14.2 Discussion Guide
   14.3 Introducing Rt: Real-Time Market Intelligence
   14.4 Available Customizations
   14.5 Related Reports

List Of Tables ( 70 Tables)
 
 
Table 1 Increasing Need Of Marketing Accountability Is Propelling The Growth Of Market
Table 2 Easy Availability Of Complementary Solution Is Hampering The Growth Of Market
Table 3 Increasing Adoption Of Cloud-Based Technology Will Boost The Market
Table 4 Providing Customer Specific Solution Is Constraint For The Growth Of Market
Table 5 Marketing Automation Software Market Size, By Application, 2014–2019 ($Million)
Table 6 Marketing Automation Software: Market Growth, By Application, 2014–2019 (Y-O-Y %)
Table 7 Campaign Management Market Size, By Deployment Model, 2014–2019 ($Million)
Table 8 Campaign Management Market Size, By End User, 2014-2019 ($Million)
Table 9 Campaign Management Market Size, By Region, 2014-2019 ($Million)
Table 10 E-Mail Marketing Market Size, By Deployment Model, 2014–2019 ($Million)
Table 11 E-Mail Marketing Market Size, By End User, 2014-2019 ($Million)
Table 12 E-Mail Marketing Market Size, By Region, 2014-2019 ($Million)
Table 13 Mobile Application Market Size, By Deployment Model, 2014–2019 ($Million)
Table 14 Mobile Application Market Size, By End User, 2014-2019 ($Million)
Table 15 Mobile Application Market Size, By Region, 2014-2019 ($Million)
Table 16 Inbound Marketing Market Size, By Deployment Model, 2014–2019 ($Million)
Table 17 Inbound Marketing Market Size, By End User, 2014-2019 ($Million)
Table 18 Inbound Marketing Market Size, By Region, 2014-2019 ($Million)
Table 19 Lead Nurturing And Lead Scoring Market Size, By Deployment Model, 2014–2019 ($Million)
Table 20 Lead Nurturing And Lead Scoring Market Size, By End User, 2014-2019 ($Million)
Table 21 Lead Nurturing And Lead Scoring Market Size, By Region, 2014-2019 ($Million)
Table 22 Reporting And Analytics Market Size, By Deployment Model, 2014–2019 ($Million)
Table 23 Reporting And Analytics Market Size, By End User, 2014-2019 ($Million)
Table 24 Reporting And Analytics Market Size, By Region, 2014-2019 ($Million)
Table 25 Social Media Marketing Market Size, By Deployment Model, 2014–2019 ($Million)
Table 26 Social Media Marketing Market Size, By End User, 2014-2019 ($Million)
Table 27 Social Media Marketing Market Size, By Region, 2014-2019 ($Million)
Table 28 Other Applications Market Size, By Deployment Model, 2014–2019 ($Million)
Table 29 Other Applications Market Size, By End User, 2014-2019 ($Million)
Table 30 Other Applications Market Size, By Region, 2014-2019 ($Million)
Table 31 Marketing Automation Software Market Size, By Vertical, 2014–2019 ($Million)
Table 32 Marketing Automation Software Market Growth, By Vertical, 2014–2019 (Y-O-Y %)
Table 33 Academic & Education Market Size, By Application, 2014–2019 ($Million)
Table 34 Advertising And Design Market Size, By Applications, 2014–2019 ($Million)
Table 35 Banking Financial And Insurance (BFSI) Market Size, By Application, 2014–2019 ($Million)
Table 36 Healthcare Market Size, By Application, 2014–2019 ($Million)
Table 37 High Tech Market Size, By Application, 2014–2019 ($Million)
Table 38 Manufacturing And Distribution Market Size, By Application, 2014–2019 ($Million)
Table 39 Media And Entertainment Market Size, By Application, 2014–2019 ($Million)
Table 40 Retail Market Size, By Application, 2014–2019 ($Million)
Table 41 Other Vertical Market Size, By Application, 2014–2019 ($Million)
Table 42 Marketing Automation Software Market Size, By Deployment Model, 2014–2019 ($Million)
Table 43 Market Growth, By Deployment Model, 2014–2019 (Y-O-Y %)
Table 44 Cloud Market Size, By Vertical, 2014–2019 ($Million)
Table 45 On-Premises Size, By Vertical, 2014–2019 ($Million)
Table 46 Marketing Automation Software Market Size, By End User, 2014–2019 ($Million)
Table 47 Market Growth, By End User, 2014–2019 (Y-O-Y %)
Table 48 Smbs Market Size, By Vertical, 2013–2019 ($Million)
Table 49 Enterprises Market Size, By Vertical, 2013–2019 ($Million)
Table 50 Marketing Automation Software Market Size, By Region, 2014–2019 ($Million)
Table 51 Marketing Automation Software Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 52 North America: Market Size, By Vertical, 2014–2019 ($Million)
Table 53 North America: Market Size, By End User, 2014–2019 ($Million)
Table 54 North America: Market Size, By Deployment Model, 2014–2019 ($Million)
Table 55 Europe: Marketing Automation Software Market Size, By Vertical, 2014–2019 ($Million)
Table 56 Europe: Market Size, By End User, 2014–2019 ($Million)
Table 57 Europe: Market Size, By Deployment Model, 2014–2019 ($Million)
Table 58 Asia-Pacific: Marketing Automation Software Market Size, By Vertical, 2014–2019 ($Million)
Table 59 Asia-Pacific: Market Size, By End User, 2014–2019 ($Million)
Table 60 Asia-Pacific: Market Size, By Deployment Model, 2014–2019 ($Million)
Table 61 Middle East And Africa: Market Size, By Vertical, 2014–2019 ($Million)
Table 62 Middle East And Africa: Market Size, By End User, 2014–2019 ($Million)
Table 63 Middle East And Africa: Market Size, By Deployment Model, 2014–2019 ($Million)
Table 64 Latin America: Marketing Automation Software Market Size, By Vertical, 2014–2019 ($Million)
Table 65 Latin America: Market Size, By End User, 2014–2019 ($Million)
Table 66 Latin America: Market Size, By Deployment Model, 2014–2019 ($Million)
Table 67 New Product Launches, 2011–2014
Table 68 Agreements, Partnerships, Collaborations, And Joint Ventures, 2011–2014
Table 69 Mergers And Acquisitions, 2011–2014
Table 70 Expansions, 2012–2014
 
 
List Of Figures ( 98 Figures )
 
 
Figure 1 Research Design
Figure 2 Marketing Automation Software Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Marketing Automation Software Market Size Estimation Methodology: Top-Down Approach
Figure 4 Break Down Of Dkip: By Company Type, Designation, And Region
Figure 5 Marketing Automation Software Market Snapshot (2014 Vs 2019): Market For Inbound Marketing Is Expected To Double In The Next Five Years
Figure 6 Global Marketing Automation Software: Market Size, 2014–2019 ($Billion)
Figure 7 Attractive Market Opportunities In Marketing Automation Software
Figure 8 Lead Nurturing And Lead Scoring To Grow At The Fastest Rate Among These Three Solutions In the Market (Excluding Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, And Other Application)
Figure 9 North America Command Over Two-Fifth Of The Market Share
Figure 10 North America Is Expected To Have 7.57% Cagr During The Forecast Period 2014–2019
Figure 11 Middle East And Africa Soon To Enter Exponential Growth Phase In The Coming Year
Figure 12 Reluctancy Among Organizations To Adopt Marketing Automation Software Is A Major Obstacle
Figure 13 Social Media To Play A Crucial Role In Marketing Automation Technology
Figure 14 Marketing Automation Software Market Segmentation: By Application
Figure 15 Marketing Automation Software Market Segmentation: By Vertical
Figure 16 Increasing Demand Of Marketing Accountability Will Stimulate The Demand For Marketing Automation Software
Figure 17 Marketing Automation Software Market: Value Chain Analysis
Figure 18 Supply Chain Analysis
Figure 19 Porter’s Five Forces Analysis
Figure 20 Strategic Benchmarking: IBM Silverpop, Oracle Eloqua, Adobe And Salesforce Launched New Solutions And Services For Product Enhancement
Figure 21 Strategic Benchmarking: IBM Silverpop, Oracle Eloqua, Adobe, And Salesforce Adopt Inorganic Strategies To Grow In the Market
Figure 22 Global Campaign Management Application Is Expected To Grow To $0.18 Billion By 2019
Figure 23 Campaign Management Market Size By Cloud-Based Deployment Model Is Expected To Grow By 10.24% During Forecast Period
Figure 24 Campaign Management Market Size In Small And Medium Businesses Are Expected To Grow By 13.28% During The Forecast Period
Figure 25 Campaign Management Market Size In Latin America Is Expected To Grow By 24.63% During The Forecast Period
Figure 26 E-Mail Marketing Market Size, By Cloud-Based Deployment Model Is Expected To Grow By 2.68% During The Forecast Period
Figure 27 E-Mail Marketing Market Size In Small And Medium Businesses Are Expected To Grow By 3.72% During The Forecast Period
Figure 28 E-Mail Marketing Market Size In Latin America Is Expected To Grow By 6.6% During The Forecast Period
Figure 29 Mobile Application Market Size By Cloud-Based Deployment Model Is Expected To Grow By 11.49% During Forecast Period
Figure 30 Mobile Application Market Size In Small And Medium Businesses Are Expected To Grow By 14.56% During The Forecast Period
Figure 31 Mobile Application Market Size In Latin America Is Expected To Grow By 12.66% During The Forecast Period
Figure 32 Inbound Marketing Market Size By Cloud-Based Deployment Model Is Expected To Grow By 12.39% During The Forecast Period
Figure 33 Inbound Marketing Market Size In Small And Medium Businesses Are Expected To Grow By 15.49% During The Forecast Period
Figure 34 Inbound Marketing Market Size In Latin America Is Expected To Grow By 13.57% During The Forecast Period
Figure 35 Lead Nurturing And Lead Scoring Market Size By Cloud-Based Deployment Model Is Expected To Grow By 13.2% During The Forecast Period
Figure 36 Lead Nurturing And Lead Scoring Market Size In Small And Medium Businesses Are Expected To Grow By 16.33% During The Forecast Period
Figure 37 Lead Nurturing And Lead Scoring Market Size In Latin America Is Expected To Grow By 14.39% During The Forecast Period
Figure 38 Reporting And Analytics Market Size By Cloud-Based Deployment Model Is Expected To Grow By 12.61 % During The Forecast Period
Figure 39 Reporting And Analytics Market Size In Small And Medium Businesses Are Expected To Grow By 15.72% During The Forecast Period
Figure 40 Reporting And Analytics Market Size In North America Is Expected To Grow By 8.26% During The Forecast Period
Figure 41 Social Media Marketing Market Size By Cloud-Based Deployment Model Is Expected To Grow By 13.2 % During The Forecast Period
Figure 42 Social Media Marketing Market Size In Small And Medium Businesses Are Expected To Grow By 16.32% During The Forecast Period
Figure 43 Social Media Marketing Market Size In North America Is Expected To Grow By 8.83% During The Forecast Period
Figure 44 Other Applications Market Size By Cloud-Based Deployment Model Is Expected To Grow By 9.34% During The Forecast Period
Figure 45 Other Applications Market Size In Small And Medium Businesses Are Expected To Grow By 12.36% During The Forecast Period
Figure 46 Other Applications Market Size In Latin America Is Expected To Grow By 10.49% During The Forecast Period
Figure 47 Global Marketing Automation Software Are Expected To Have $302.50 Million Market From Academic & Education Vertical In 2019
Figure 48 Academic & Education Market Size For Campaign Management Is Expected To Grow By 9.01% During The Forecast Period
Figure 49 Advertising And Design Market Size For Campaign Management Is Expected To Grow By 6.98% During The Forecast Period
Figure 50 Banking Financial And Insurance (BFSI)Market Size For Campaign Management Is Expected To Grow By 7.31% During The Forecast Period
Figure 51 Healthcare Market Size For Campaign Management Is Expected To Grow By 7.32% During The Forecast Period
Figure 52 High Tech Market Size For Campaign Management Is Expected To Grow By 6.88% During The Forecast Period
Figure 53 Manufacturing And Distribution Market Size For Campaign Management Is Expected To Grow By 7.13% During The Forecast Period
Figure 54 Media And Entertainment Market Size For Campaign Management Is Expected To Grow By 7.22% During The Forecast Period
Figure 55 Retail Market Size For Campaign Management Is Expected To Grow By 7.46% During The Forecast Period
Figure 56 Other Vertical Market Size For Campaign Management Is Expected To Grow By 7.46% During The Forecast Period
Figure 57 Marketing Automation Software: Market Size By Cloud-Based Deployment Model Is Expected To Grow By 11.89% During The Forecast Period
Figure 58 Cloud-Based Deployment Model In Academic & Education Vertical Is Expected To Grow By 14.04% During The Forecast Period
Figure 59 On-Premises Deployment Model In Academic & Education Vertical Is Expected To Grow By 5.81% During The Forecast Period
Figure 60 Marketing Automation Software: Market Size In Small And Medium Businesses Is Expected To Grow By 14.97% During The Forecast Period
Figure 61 Small And Medium Businesses Market Size In Academia And Education Vertical Is Expected To Grow By 17.19% During The Forecast Period
Figure 62 Enterprises Market Size In Academic & Education Vertical Is Expected To Grow By 7.28% During The Forecast Period
Figure 63 Geographic Snapshot
Figure 64 Marketing Automation Software: Market Size In North America Is Expected To Grow By 7.57% During The Forecast Period
Figure 65 North America: Academic & Education Market Size Is Expected To Grow By 9.64% During The Forecast Period
Figure 66 North America: Market Size In Small And Medium Business Is Expected To Grow By 13.94% During The Forecast Period
Figure 67 North America: Marketing Automation Software Market Size For Cloud-Based Model Is Expected To Grow By 10.88% During The Forecast Period
Figure 68 Europe: Academic & Education Market Size Is Expected To Grow By 11.58% During The Forecast Period
Figure 69 Europe: Market Size In Small And Medium Business Is Expected To Grow By 15.96% During The Forecast Period
Figure 70 Europe: Market Size For Cloud-Based Model Is Expected To Grow By 12.84% During The Forecast Period
Figure 71 Asia-Pacific: Academic & Education Market Size Is Expected To Grow By 9.70% During The Forecast Period
Figure 72 Asia-Pacific: Market Size In Small And Medium Business Is Expected To Grow By 14.00% During The Forecast Period
Figure 73 Asia-Pacific: Market Size For Cloud-Based Model Is Expected To Grow By 10.94% During The Forecast Period
Figure 74 Middle East And Africa: Academic & Education Market Size Is Expected To Grow By 9.32% During The Forecast Period
Figure 75 Middle East And Africa: Market Size In Small And Medium Business Is Expected To Grow By 13.61% During The Forecast Period
Figure 76 Middle East And Africa: Market Size For Cloud-Based Model Is Expected To Grow By 10.55% During The Forecast Period
Figure 77 Latin America: Academic & Education Market Size Is Expected To Grow By 15.24% During The Forecast Period
Figure 78 Latin America: Marketing Automation Software Market Size In Small And Medium Business Is Expected To Grow By 19.76% During The Forecast Period
Figure 79 Latin America: Market Size For Cloud-Based Model Is Expected To Grow By 16.54% During The Forecast Period
Figure 80 Companies Adopted Agreements, Partnerships, Collaborations, And Joint Ventures As The Key Growth Strategy Over The Last Three Years
Figure 81 Global Marketing Automation Software: Market Share, By Key Player, 2013
Figure 82 Battle For Market Share: New Product Launch Was The Key Strategy
Figure 83 Geographic Revenue Mix Of Top 4 Market Players
Figure 84 Act-On Software Inc: Business Overview
Figure 85 Adobe Systems Incorporated: Business Overview
Figure 86 Adobe Systems, Inc.: SWOT Analysis
Figure 87 Cognizant: Business Overview
Figure 88 Cognizant: SWOT Analysis
Figure 89 Hubspot Inc: Business Overview
Figure 90 IBM Silverpop: Business Overview
Figure 91 IBM Silverpop: SWOT Analysis
Figure 92 Marketo: Business Overview
Figure 93 Oracle: Business Overview
Figure 94 Oracle Eloqua: Swot Analysis
Figure 95 Salesforce: Business Overview
Figure 96 Salesforce: SWOT Analysis
Figure 97 Sas: Business Overview
Figure 98 Teradata Aprimo: Business Overview

Marketing Automation defines, schedules, segments and tracks the marketing campaign with an automated workflow process. The software helps the marketers by reducing the monotonous task in customer segmentation and campaign management. The companies are continuously using and deploying cloud-based marketing automation software to carry out marketing and sales activities as the cloud computing technology offers more flexibility, greater space, and scalability for data storage.

Marketing Automation software automates repetitive business task, develop and implement email marketing campaign, maintain track of current and potential customers, and it is useful in small industries too. Due to these features the solution is adopted widely across various sectors and thus the global Marketing Automation Software market is growing at the faster rate with the CAGR of 8.55% from 2014 to 2019.

Furthermore, Marketing Automation Software market has seen significant growth during coming year as the need for the digital marketing has increased. The need for the predictive analysis and content analytics has boosted the market. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond e-mails. With the companies more focusing on SMBs with limited resources has contributed to the growth of the market.

The marketing automation software offers applications such as Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing, and Other applications. The advancement in the marketing automation software has made available these applications on cloud and on-premise in the various verticals such as BFSI, Academic and Education, Retail, Advertising and Design, Health care, High Tech, Manufacturing and Distribution, Media and Entertainment and other verticals.

MarketsandMarkets expects the global Marketing Automation Software Market to grow from $3.65 billion in 2014 to $5.5 billion in 2019, at a CAGR of 8.55% during the forecast period 2014 - 2019.

Marketing Automation Software Market Size and Growth Rate, 2014-2019 ($Billion, Y-O-Y %)

Source: MarketsandMarkets Analysis