Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024
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Request For Special Pricing[135 Pages Report] The marketing automation market size to grow from USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a CAGR of 13.9% from 2019 to 2024. The increasing need for automating repetitive marketing processes, retention of users for business growth, increasing demand for personalized marketing, and better predictive lead scoring are some of the major factors expected to drive the growth of this market.
Software segment is expected to hold a larger market size during the forecast period
Marketing software helps enterprises to manage their marketing campaigsn effectively right form content creation, content management to delivery. Marketing automation software solutions help enterprises to manage the entire lifecycle of marketing channels effectively across various digital medium which is one of the major factor for adoption of these software by enterprise globally.
Cloud deployment expected to grow the fastest during the forecast period
Enetrprises are looking towards cloud based deployment to cut down on their CAPEX cost and also to be more flexible and scalable in regards to their software deployment. Cloud based deployment of marketing automation solutions is expected to go mainstream in coing years where cloud based deployment will grow at the fastest rate during the forecast period.
IT and telecommunication industry vertical expected to hold the largest market size throughout the forecast period
IT and telecom is one of the top industries in the adoption of marketing automation solution for providing its customers with better IT-enabled solutions and services. The vertical is moving over traditonal marketing approaches as rising mobile, cloud, and digitalization trends have opened various channels of delivery to increase the point-of-contact with its customers. This, in turn, has created the demand for marketing automation that can help marketers in optimizing their marketing efforts.
North America to hold the largest market size during the forecast period
North America is expected to hold the largest market size in the global marketing automation market, while Asia Pacific (APAC) is likely to grow at the highest CAGR during the forecast period. North America is expected to be the leading region in terms of adopting marketing automation technology. The increasing demand from enterprises to have a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience, increasing the presence of marketing automation vendors and growing government support are major factors of the market growth during the forecast period.
Marketing automation market Dynamics
Rising adoption of SMAC technologies
Over the last decade, there has been rapid adoption of Social, Mobile, Analytics, and Cloud (SMAC) technologies across various industry verticals. Enterprises are adopting innovative technologies to streamline marketing processes, gain deeper insights, and provide enhanced customer satisfaction. Furthermore, SMAC technologies affect every facet within an organization, and hence, are expected to be the major driver in the marketing automation market. The integration of marketing automation software with various business applications and platforms enables enterprises to accomplish their objectives easily. Moreover, organizations are undergoing a digital transformation with SMAC technologies. Nowadays, social media platforms have become an unavoidable necessity. The social presence of an organization helps ease the communication process with customers to get real-time feedbacks. Mobile applications enhance customer engagement, as they help customers operate applications from remote locations.
Security and privacy concerns for confidential data
Data privacy and security are crucial factors considered while executing digital enablement technologies. As the use of SMAC technologies have become widespread, organizations will require more robust security and privacy to prevent breaches. The issue of security affects the success of digitalization. With the growing number of customer data sets, the number of security and privacy issues are also expected to increase, and every endpoint, gateway, and smartphone can become a potential target for hackers. Data privacy and security is a bottleneck that needs to be addressed effectively.
Increasing adoption of AI and ML
The marketing landscape has changed dramatically since the last few decades, even more so in recent years. Today, enterprises have a huge amount of data at their disposal, and enterprises collect this data from every source possible. Therefore, recognizing the need to innovate new technology and understanding the limitations of existing technologies, organizations, irrespective of their size, structure, or business model, have started implementing marketing automation solutions. Marketing automation has unlocked new opportunities for enterprises. Moreover, AI and ML are considered as the next marketing revolution. Implementation of AI and ML in the marketing automation software gives a competitive edge to organizations by eliminating manual work, repetitive tasks, staffing costs, and human errors. It also empowers enterprises to maximize work efficiencies and improve their accuracy for targeting customers. Therefore, in the next few years, vendors offering AI and ML, as a key functionality in their marketing automation software, are likely to witness higher adoption across the globe.
Interating marketing automation software with other business applications
In the age of digital technology, a challenging task for marketers is to track the online and offline journey of customers. With rapid shifts in customer buying behavior, the consumer journey has become complex, as it involves different touchpoints across multiple channels. The marketing automation software fetches customer data from various applications to calculate the RoI. The software has to be integrated with various business applications to work properly. However, system complexities and implementation costs are still major challenges faced by organizations while integrating these solutions with their existing systems.
Scope of Marketing automation market Report
|
Report Metric |
Details |
|
Market size available for years |
2017-2024 |
|
Base year considered |
2018 |
|
Forecast period |
2019-2024 |
|
Forecast units |
Value (USD) |
|
Segments covered |
Components (Software and Services), Deployment Type, Organization Size, Application, Industry, and Region |
|
Geographies covered |
North America, Europe, APAC, MEA, and Latin America |
|
Companies covered |
It includes 15 major vendors, namely, HubSpot ( US);Adobe (US); Oracle (US) Salesforce (US); SAS (US),ActiveCampaign (US);Acoustic (US); Act-On Software(US); Sendinblue (France); LeadSquared (India); Keap (US); GetResponse (Poland); Ontraport (US); SharpSpring (US); SimplyCast (Canada); ClickDimensions (US), and Net-Results (US). |
This research report categorizes the marketing automation market to forecast revenues and analyze trends in each of the following submarkets:
By Component, the marketing automation market is segmented as follows:
- Software
- Services
By the deployment type, the marketing automation market has been segmented as follows:
- On-premises
- Cloud
By organization size, the marketing automation market has been segmented as follows:
- SMEs
- Large Enterprises
By application, the marketing automation market has been segmented as follows:
- Campaign Management
- Email Marketing
- Lead Nurturing & Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Analytics & Reporting
- Others (Mobile Applications and Segmentation)
By industry, the marketing automation market has been segmented as follows:
- BFSI
- IT & Telecoms
- Retail & Consumer Goods
- Travel & Hospitality
- Healthcare & Life Sciences
- Education
- Media & Entretainment
- Manufacturing
- Others (Government, Transportation and Logistics, Automotive, and Energy and Utilities)
By region, the marketing automation market has been segmented as follows:
- North America
- US
- Canada
- Europe
- UK
- Germany
- Rest of Europe
- APAC
- Australia and New Zealand (ANZ)
- China
- Rest of APAC
- MEA
- South Africa
- United Arab Emirates (UAE)
- Rest of MEA
- Latin America
- Brazil
- Mexico
- Rest of Latin America
Key market players
Major vendors in the global marketing automation market include HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), ActiveCampaign (US), Acoustic (US), SAS (US), Act-On Software(US), Sendinblue (France), LeadSquared (India), Keap (US), GetResponse (Poland), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (US), and Net-Results (US). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their presence in the global marketing automation market further.
HubSpot (US) is one of the leading providers of inbound marketing and sales software. The company invests in R&D activities to offer its customers new and technologically advanced products and solutions, which aim at delivering maximum results with minimum spending. In the past few years, the company has successfully launched new products in the arena of marketing automation market space to cater to the growing need of its global commercial clientele. Moreover, the company has an efficacious track record of integrating complimentary firms through partnerships and acquisitions.
Recent developments
- In April 2019, Centerbridge Partners acquired IBMs Marketing Platform and commerce software offerings to established marketing and advertising technology company named as Acoustic.
- In March 2019, Salesforce extended its partnership with 6sense to integrate it with Pardot, Salesforce marketing automation solution. The integration helps both companies customers to identify the right target accounts.
- In October 2018, Adobe acquired Marketo, one of the leading B2B marketing engagement provider. With this acquisition, Adobes customers can take advantage of Adobe Experience Cloud as well as Marketos lead management to maximize their RoI.
Available customizations
Along with the market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product analysis
- Product matrix gives a detailed comparison of the product portfolio of each company
Geographic analysis
- Further breakup of the European marketing automation market into countries
- Further breakup of the APAC market into countries
- Further breakup of the MEA market into countries
- Further breakup of the Latin American market into countries
Company information
- Detailed analysis and profiling of additional market players
Frequently Asked Questions (FAQ):
What is the projected market value of the global marketing automation market?
What is the estimated growth rate of the global marketing automation market?
Which component of the marketing automation market expected to witness the larger market size?
Which industry of the marketing automation market expected to witness the largest market size?
Who are the key players operative in the global marketing automation market?
What are the top driving factors in marketing automation market?
Driving factors for the growth of marketing automationmarket includes:
- The increasing need for automating repetitive marketing processes,
- Retention of users for business growth,
- Increasing demand for personalized marketing, and
- Better predictive lead scoring
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 North America: Market By Application and Country
4.3 Marketing Automation Market: Major Countries
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Adoption of Smac Technologies
5.2.1.2 Need for Personalized Marketing to Maximize Returns By Reaching Target Audience
5.2.1.3 Increasing Focus of Enterprises to Optimize Marketing Spending
5.2.1.4 Growing Number of Marketing Channels to Reach End Customers
5.2.2 Restraints
5.2.2.1 Security and Privacy Concerns for Confidential Data
5.2.3 Opportunities
5.2.3.1 Increasing Adoption of AI and ML
5.2.3.2 High Adoption of Marketing Automation Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Integrating Marketing Automation Software With Other Business Applications
5.2.4.2 Inconsistent Historic Data Storage Format Makes Data Processing Difficult for Marketing Automation Vendors
5.2.4.3 Selection of Relevant Marketing Automation Software and Vendors
5.3 Industry Trends
5.3.1 Use Case 1: Acoustic
5.3.2 Use Case 2: Clickdimensions
5.3.3 Use Case 3: Hubspot
6 Marketing Automation Market, By Component
6.1 Introduction
6.2 Software
6.2.1 Increasing Demand to Automate and Enhance Marketing Processes to Drive the Growth of the Marketing Automation Software
6.3 Services
6.3.1 Growing Need for Integrating Marketing Automation With Other Enterprise Business Applications to Drive the Growth of Marketing Automation Services
7 Marketing Automation Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Ability to Adopt Advanced Technologies to Increase the Growth of Marketing Automation in Large Enterprises
7.3 Small and Medium-Sized Enterprises
7.3.1 The Need for A Cost-Effective and Comprehensive Solution to Drive the Growth of the Market Across Small and Medium-Sized Enterprises
8 Marketing Automation Market, By Deployment Type
8.1 Introduction
8.2 On-Premises
8.2.1 Need for Customer Data Security to Drive the Growth of On-Premises Marketing Automation Software
8.3 Cloud
8.3.1 Scalability and Cost-Effectiveness are the Major Factors Driving the Adoption of Cloud-Based Marketing Automation
9 Marketing Automation Market, By Application
9.1 Introduction
9.2 Campaign Management
9.2.1 Rise in Multichannel Communications to Drive the Demand for Campaign Management Application in the Marketing Automation Market
9.3 Email Marketing
9.3.1 Need for Personalized Messages to Drive the Adoption of Email Marketing Application
9.4 Lead Nurturing and Lead Scoring
9.4.1 Growing Need to Convert Maximum Prospects Into Customers to Increase the Adoption of Lead Nurturing and Lead Scoring Application
9.5 Social Media Marketing
9.5.1 Increasing Number of Social Media Platforms and Need for Real-Time Insights to Increase the Demand for Social Media Marketing
9.6 Inbound Marketing
9.6.1 Growing Need to Attract Potential Customers to Increase the Demand for Inbound Marketing Application
9.7 Analytics and Reporting
9.7.1 Emphasis on Analyzing Prospect Insights to Drive the Adoption of Analytics and Reporting Application
9.8 Others
10 Marketing Automation Market, By Industry
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.2.1 Need to Promote Financial Offerings to Increase the Demand for Marketing Automation in the BFSI Industry
10.3 IT and Telecom
10.3.1 Advent of Technological Advancements to Boost the Adoption of IT and Telecom Industry in the Market
10.4 Retail and Consumer Goods
10.4.1 Increased Use of Social Media Platforms to Drive the Growth of Marketing Automation in Retail and Consumer Goods Industry
10.5 Travel and Hospitality
10.5.1 Need to have A Competitive Advantage and Effectively Carry Out Marketing Campaigns Among Enterprises to Drive the Growth of the Travel and Hospitality Industry
10.6 Healthcare and Life Sciences
10.6.1 Growing Need to Deliver Personalized and Relevant Content With Prospects to Drive the Growth of Marketing Automation in the Healthcare and Life Sciences Industry
10.7.1 Increased Usage of Internet and Mobile Devices Among Young Population to Drive the Growth of Marketing Automation in the Education Industry
10.8 Media and Entertainment
10.8.1 Increased Need to Enhance Customer Experience to Drive the Market in the Media and Entertainment Industry
10.9 Manufacturing
10.9.1 Increased Need to Automate Bidding and Quoting Processes to Drive the Marketing Automation Market in the Manufacturing Industry
10.10 Others
11 Marketing Automation Market, By Region
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.1.1 Presence of Major Key Vendors to Drive the Growth of Market in the US
11.2.2 Canada
11.2.2.1 Growing Adoption of Smac Technologies to Drive the Growth of Market in Canada
11.3 Europe
11.3.1 United Kingdom
11.3.1.1 Growing Multichannel Marketing and Technological Advancements to Drive the Growth of Market in the UK
11.3.2 Germany
11.3.2.1 Rising Need for Providing Enhanced Customer Experience to Drive the Growth of Marketing Automation Market in Germany
11.3.3 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia and New Zealand
11.4.1.1 Rise in Digitalization Among Enterprises to Drive the Growth of Marketing Automation in ANZ
11.4.2 China
11.4.2.1 Rise in the Adoption of Mobile Devices and Internet Penetration to Encourage Enterprises to Adopt Marketing Automation in China
11.4.3 Rest of Asia Pacific
11.5 Middle East and Africa
11.5.1 South Africa
11.5.1.1 Growing Need for Maximizing Roi to Drive the Adoption of Market in South Africa
11.5.2 United Arab Emirates
11.5.2.1 Rise in the Adoption of Cloud Services to Drive the Growth of Marketing Automation in the UAE
11.5.3 Rest of Middle East and Africa
11.6 Latin America
11.6.1 Brazil
11.6.1.1 Growing Adoption of Internet to Drive the Growth of Market in Brazil
11.6.2 Mexico
11.6.2.1 Increased Awareness Among Enterprises to Smoothen Their Marketing Activities to Drive the Growth of Marketing Automation Market in Mexico
11.6.3 Rest of Latin America
12 Competitive Landscape
12.1 Competitive Scenario
12.1.1 New Product Launches
12.1.2 Business Expansions
12.1.3 Acquisitions
12.1.4 Partnerships and Collaborations
12.2 Competitive Leadership Mapping
12.2.1 Visionary Leaders
12.2.2 Innovators
12.2.3 Dynamic Differentiators
12.2.4 Emerging Companies
13 Company Profiles
13.1 Introduction
13.2 Adobe
13.2.1 Business Overview
13.2.2 Products Offered
13.2.3 Recent Developments
13.2.4 SWOT Analysis
13.2.5 MnM View
13.3 Hubspot
13.3.1 Business Overview
13.3.2 Products Offered
13.3.3 Recent Developments
13.3.4 SWOT Analysis
13.3.5 MnM View
13.4 Salesforce
13.4.1 Business Overview
13.4.2 Products Offered
13.4.3 Recent Developments
13.4.4 SWOT Analysis
13.4.5 MnM View
13.5 SAS
13.5.1 Business Overview
13.5.2 Products Offered
13.5.3 Recent Developments
13.5.4 SWOT Analysis
13.5.5 MnM View
13.6 Oracle
13.6.1 Business Overview
13.6.2 Products Offered
13.6.3 Recent Developments
13.6.4 SWOT Analysis
13.6.5 MnM View
13.7 Acoustic
13.8 Act-On Software
13.9 Sendinblue
13.10 Activecampaign
13.11 Simplycast
13.12 Clickdimensions
13.13 Leadsquared
13.14 Keap
13.15 Getresponse
13.16 Ontraport
13.17 Sharpspring
13.18 Net-Results
*Details on Business Overview, Products, Solutions & Platforms, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
14 Appendix
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets Subscription Portal
14.3 Available Customizations
14.4 Related Reports
14.5 Author Details
List of Tables (103 Tables)
Table 1 United States Dollar Exchange Rate, 20162018
Table 2 Factor Analysis
Table 3 Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 4 Software: Market Size By Region, 20172024 (USD Million)
Table 5 Services: Market Size By Region, 20172024 (USD Million)
Table 6 Marketing Automation Market Size, By Organization Size, 20172024 (USD Million)
Table 7 Large Enterprises: Market Size By Region, 20172024 (USD Million)
Table 8 Small and Medium-Sized Enterprises: Market Size By Region, 20172024 (USD Million)
Table 9 Marketing Automation Market Size, By Deployment Type, 20172024 (USD Million)
Table 10 On-Premises: Market Size By Region, 20172024 (USD Million)
Table 11 Cloud: Market Size By Region, 20172024 (USD Million)
Table 12 Marketing Automation Market Size, By Application, 20172024 (USD Million)
Table 13 Campaign Management: Market Size By Region, 20172024 (USD Thousand)
Table 14 Email Marketing: Market Size By Region, 20172024 (USD Thousand)
Table 15 Lead Nurturing and Lead Scoring: Market Size By Region, 20172024 (USD Thousand)
Table 16 Social Media Marketing: Market Size By Region, 20172024 (USD Thousand)
Table 17 Inbound Marketing: Market Size By Region, 20172024 (USD Thousand)
Table 18 Analytics and Reporting: Market Size By Region, 20172024 (USD Thousand)
Table 19 Others: Market Size By Region, 20172024 (USD Thousand)
Table 20 Marketing Automation Market Size, By Industry, 20172024 (USD Million)
Table 21 Banking, Financial Services and Insurance: Market Size By Region, 20172024 (USD Million)
Table 22 IT and Telecom: Market Size By Region, 20172024 (USD Million)
Table 23 Retail and Consumer Goods: Market Size By Region, 20172024 (USD Million)
Table 24 Travel and Hospitality: Market Size By Region, 20172024 (USD Million)
Table 25 Healthcare and Life Sciences: Market Size By Region, 20172024 (USD Million)
Table 26 Education: Marketing Automation Market Size By Region, 20172024 (USD Million)
Table 27 Media and Entertainment: Market Size By Region, 20172024 (USD Million)
Table 28 Manufacturing: Market Size By Region, 20172024 (USD Million)
Table 29 Others: Market Size By Region, 20172024 (USD Million)
Table 30 Marketing Automation Market Size, By Region, 20172024 (USD Million)
Table 31 North America: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 32 North America: Market Size By Organization Size, 20172024 (USD Million)
Table 33 North America: Market Size By Deployment Type, 20172024 (USD Million)
Table 34 North America: Market Size By Application, 20172024 (USD Thousand)
Table 35 North America: Market Size By Industry, 20172024 (USD Thousand)
Table 36 North America: Market Size By Country, 20172024 (USD Million)
Table 37 US: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 38 US: Market Size By Organization Size, 20172024 (USD Million)
Table 39 US: Market Size By Deployment Type, 20172024 (USD Million)
Table 40 Canada: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 41 Canada: Market Size By Organization Size, 20172024 (USD Million)
Table 42 Canada: Market Size By Deployment Type, 20172024 (USD Million)
Table 43 Europe: Market Size By Component, 20172024 (USD Million)
Table 44 Europe: Market Size By Organization Size, 20172024 (USD Million)
Table 45 Europe: Market Size By Deployment Type, 20172024 (USD Million)
Table 46 Europe: Market Size By Application, 20172024 (USD Thousand)
Table 47 Europe: Market Size By Industry, 20172024 (USD Thousand)
Table 48 Europe: Market Size By Country, 20172024 (USD Million)
Table 49 Unitrd Kingdom: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 50 Unitrd Kingdom: Market Size By Organization Size, 20172024 (USD Million)
Table 51 Unitrd Kingdom: Market Size By Deployment Type, 20172024 (USD Million)
Table 52 Germany: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 53 Germany: Market Size By Organization Size, 20172024 (USD Million)
Table 54 Germany: Market Size By Deployment Type, 20172024 (USD Million)
Table 55 Rest of Europe Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 56 Rest of Europe: Market Size By Organization Size, 20172024 (USD Million)
Table 57 Rest of Europe: Market Size By Deployment Type, 20172024 (USD Million)
Table 58 Asia Pacific: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 59 Asia Pacific: Market Size By Organization Size, 20172024 (USD Million)
Table 60 Asia Pacific: Market Size By Deployment Type, 20172024 (USD Million)
Table 61 Asia Pacific: Market Size By Application, 20172024 (USD Thousand)
Table 62 Asia Pacific: Market Size By Industry, 20172024 (USD Thousand)
Table 63 Asia Pacific: Market Size By Country, 20172024 (USD Million)
Table 64 Australia and Newzealand: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 65 Australia and Newzealand: Market Size By Organization Size, 20172024 (USD Million)
Table 66 Australia and Newzealand: Market Size By Deployment Type, 20172024 (USD Million)
Table 67 China: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 68 China: Market Size By Organization Size, 20172024 (USD Million)
Table 69 China: Market Size By Deployment Type, 20172024 (USD Million)
Table 70 Rest of Asia Pacific: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 71 Rest of Asia Pacific: Market Size By Organization Size, 20172024 (USD Million)
Table 72 Rest of Asia Pacific: Market Size By Deployment Type, 20172024 (USD Million)
Table 73 Middle East and Africa: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 74 Middle East and Africa: Market Size By Organization Size, 20172024 (USD Million)
Table 75 Middle East and Africa: Market Size By Deployment Type, 20172024 (USD Million)
Table 76 Middle East and Africa: Market Size By Application, 20172024 (USD Thousand)
Table 77 Middle East and Africa: Market Size By Industry, 20172024 (USD Thousand)
Table 78 Middle East and Africa: Market Size By Country, 20172024 (USD Million)
Table 79 South Africa: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 80 South Africa: Market Size By Organization Size, 20172024 (USD Million)
Table 81 South Africa: Market Size By Deployment Type, 20172024 (USD Million)
Table 82 United Arab Emirates: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 83 United Arab Emirates: Market Size By Organization Size, 20172024 (USD Million)
Table 84 United Arab Emirates: Market Size By Deployment Type, 20172024 (USD Million)
Table 85 Rest of Middle East and Africa: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 86 Rest of Middle East and Africa: Market Size By Organization Size, 20172024 (USD Million)
Table 87 Rest of Middle East and Africa Market Size By Deployment Type, 20172024 (USD Million)
Table 88 Latin America: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 89 Latin America: Market Size By Organization Size, 20172024 (USD Million)
Table 90 Latin America: Market Size By Deployment Type, 20172024 (USD Million)
Table 91 Latin America: Market Size By Application, 20172024 (USD Thousand)
Table 92 Latin America: Market Size By Industry, 20172024 (USD Thousand)
Table 93 Latin America: Market Size By Country, 20172024 (USD Million)
Table 94 Brazil: Marketing Automation Market Size, By Component, 20172024 (USD Million)
Table 95 Brazil: Market Size By Organization Size, 20172024 (USD Million)
Table 96 Brazil: Market Size By Deployment Type, 20172024 (USD Million)
Table 97 Mexico: Market Size By Component, 20172024 (USD Million)
Table 98 Mexico: Market Size By Organization Size, 20172024 (USD Million)
Table 99 Mexico: Market Size By Deployment Type, 20172024 (USD Million)
Table 100 New Product Launches, 20182019
Table 101 Business Expansions, 20172018
Table 102 Acquisitions, 20172019
Table 103 Partnerships and Collaborations, 20172019
List of Figures (28 Figures)
Figure 1 Marketing Automation Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Top 3 Segments Dominating the Marketing Automation Market in 2019
Figure 4 North America to Account for the Highest Market Share in 2019
Figure 5 Growing Focus of Organizations on Automating the Marketing Process to Drive the Marketing Automation Market Growth
Figure 6 Lead Nurturing and Lead Scoring Segment and United States to Account for the Highest Market Shares in the North American Marketing Automation Market in 2019
Figure 7 Australia and New Zealand to Grow at the Highest CAGR During the Forecast Period
Figure 8 Drivers, Restraints, Opportunities, and Challenges: Marketing Automation Market
Figure 9 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 10 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 11 Cloud Segment to Grow at A Higher CAGR During the Forecast Period
Figure 12 Social Media Marketing Application to Grow at the Highest CAGR During the Forecast Period
Figure 13 Retail and Consumer Goods Industry to Grow at the Highest CAGR During the Forecast Period
Figure 14 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 15 North America: Market Snapshot
Figure 16 Asia Pacific: Market Snapshot
Figure 17 Key Developments in the Marketing Automation Market During 20182019
Figure 18 Marketing Automation Market (Global) Competitive Leadership Mapping, 2019
Figure 19 Geographic Revenue Mix of the Top Market Players
Figure 20 Adobe: Company Snapshot
Figure 21 Adobe: SWOT Analysis
Figure 22 Hubspot: Company Snapshot
Figure 23 Hubspot: SWOT Analysis
Figure 24 Salesforce: Company Snapshot
Figure 25 Salesforce: SWOT Analysis
Figure 26 Sas: Company Snapshot
Figure 27 Oracle: Company Snapshot
Figure 28 Oracle: SWOT Analysis
The study involved four major activities in estimating the current market size for the marketing automation market. Exhaustive secondary research was done to collect information on the market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, whitepapers, certified publications and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.
Primary Research
In the primary research process, various sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for making this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the marketing automation market.
After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information, and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types; the competitive landscape of marketing automation solution and service providers; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key players strategies
Following is the breakup of the primary respondents:
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches were used to estimate and validate the total size of the marketing automation market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- The key players in the industry and markets were identified through extensive secondary research.
- The industrys supply chain and market size, in terms of value, were determined through primary and secondary research processes.
- All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegments. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Report Objectives
- To define, describe, and forecast the marketing automation market by component (software and services), deployment type, organization size, application, industry, and region
- To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market
- To analyze the market with respect to individual growth trends, prospects, and contributions to the overall marketing automation market
- To forecast the market size of 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
- To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
- To profile the key players in the market and comprehensively analyze their core competencies1
- in each subsegment
- To analyze the competitive developments, such as agreements, partnerships, acquisitions, and product/solution launches, in the marketing automation market
Available Customizations
Along with the market data, MarketsandMarkets offers customizations as per the companys specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix gives a detailed comparison of the product portfolio of each company
Geographic Analysis
- Further breakup of the European marketing automation market into countries
- Further breakup of the APAC market into countries
- Further breakup of the MEA market into countries
- Further breakup of the Latin American marketing automation market into countries
Company Information
- Detailed analysis and profiling of additional market players
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- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Marketing Automation Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Marketing Automation Market
Interested in the agency perspective on marketing automation and having experts outside of the end users company who can guide them through how to use MA.
Indepth Understanding of the Marketing Automation market in Scandinavia.
Understand the Marketing Automation market in Scandinavia.