Marketing Automation Market

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regions Covered
    1.4 Years Considered for the Study
    1.5 Currency Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primaries
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Assumptions for the Study
    2.6 Limitations of the Study

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Marketing Automation Market
    4.2 North America: Market By Application and Country
    4.3 Market Major Countries

5 Market Overview and Industry Trends (Page No. - 32)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Rising Adoption of Smac Technologies
                    5.2.1.2 Need for Personalized Marketing to Maximize Returns By Reaching Target Audience
                    5.2.1.3 Increasing Focus of Enterprises to Optimize Marketing Spending
                    5.2.1.4 Growing Number of Marketing Channels to Reach End Customers
           5.2.2 Restraints
                    5.2.2.1 Security and Privacy Concerns for Confidential Data
           5.2.3 Opportunities
                    5.2.3.1 Increasing Adoption of Ai and Ml
                    5.2.3.2 High Adoption of Marketing Automation Solutions Among SMES
           5.2.4 Challenges
                    5.2.4.1 Integrating Marketing Automation Software With Other Business Applications
                    5.2.4.2 Inconsistent Historic Data Storage Format Makes Data Processing Difficult for Marketing Automation Vendors
                    5.2.4.3 Selection of Relevant Marketing Automation Software and Vendors
    5.3 Industry Trends
           5.3.1 Use Case 1: Acoustic
           5.3.2 Use Case 2: ClickDimensions
           5.3.3 Use Case 3: HubSpot

6 Marketing Automation Market By Component (Page No. - 38)
    6.1 Introduction
    6.2 Software
           6.2.1 Increasing Demand to Automate and Enhance Marketing Processes to Drive the Growth of the Marketing Automation Software
    6.3 Services
           6.3.1 Growing Need for Integrating Marketing Automation With Other Enterprise Business Applications to Drive the Growth of Marketing Automation Services

7 Marketing Automation Market By Organization Size (Page No. - 42)
    7.1 Introduction
    7.2 Large Enterprises
           7.2.1 Ability to Adopt Advanced Technologies to Increase the Growth of Marketing Automation in Large Enterprises
    7.3 Small and Medium-Sized Enterprises
           7.3.1 The Need for a Cost-Effective and Comprehensive Solution to Drive the Growth of the Marketing Automation Market Across Small and Medium-Sized Enterprises

8 Marketing Automation Market By Deployment Type (Page No. - 46)
    8.1 Introduction
    8.2 On-Premises
           8.2.1 Need for Customer Data Security to Drive the Growth of On-Premises Marketing Automation Software
    8.3 Cloud
           8.3.1 Scalability and Cost-Effectiveness are the Major Factors Driving the Adoption of Cloud-Based Marketing Automation

9 Marketing Automation Market By Application (Page No. - 50)
    9.1 Introduction
    9.2 Campaign Management
           9.2.1 Rise in Multichannel Communications to Drive the Demand for Campaign Management Application in the Marketing Automation Market
    9.3 Email Marketing
           9.3.1 Need for Personalized Messages to Drive the Adoption of Email Marketing Application
    9.4 Lead Nurturing and Lead Scoring
           9.4.1 Growing Need to Convert Maximum Prospects Into Customers to Increase the Adoption of Lead Nurturing and Lead Scoring Application
    9.5 Social Media Marketing
           9.5.1 Increasing Number of Social Media Platforms and Need for Real-Time Insights to Increase the Demand for Social Media Marketing
    9.6 Inbound Marketing
           9.6.1 Growing Need to Attract Potential Customers to Increase the Demand for Inbound Marketing Application
    9.7 Analytics and Reporting
           9.7.1 Emphasis on Analyzing Prospect Insights to Drive the Adoption of Analytics and Reporting Application
    9.8 Others

10 Marketing Automation Market, By Industry (Page No. - 59)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
             10.2.1 Need to Promote Financial Offerings to Increase the Demand for Marketing Automation in the BFSI Industry
     10.3 IT and Telecom
             10.3.1 Advent of Technological Advancements to Boost the Adoption of IT and Telecom Industry in the Marketing Automation Market
     10.4 Retail and Consumer Goods
             10.4.1 Increased use of Social Media Platforms to Drive the Growth of Marketing Automation in Retail and Consumer Goods Industry
     10.5 Travel and Hospitality
             10.5.1 Need to Have a Competitive Advantage and Effectively Carry Out Marketing Campaigns Among Enterprises to Drive the Growth of the Travel and Hospitality Industry
     10.6 Healthcare and Life Sciences
             10.6.1 Growing Need to Deliver Personalized and Relevant Content With Prospects to Drive the Growth of Marketing Automation in the Healthcare and Life Sciences Industry
     10.7 Education
             10.7.1 Increased Usage of Internet and Mobile Devices Among Young Population to Drive the Growth of Marketing Automation in the Education Industry
     10.8 Media and Entertainment
             10.8.1 Increased Need to Enhance Customer Experience to Drive the Market in the Media and Entertainment Industry
     10.9 Manufacturing
             10.9.1 Increased Need to Automate Bidding and Quoting Processes to Drive the Market in the Manufacturing Industry
     10.10 Others

11 Marketing Automation Market, By Region (Page No. - 70)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
                       11.2.1.1 Presence of Major Key Vendors to Drive the Growth of Market in the US
             11.2.2 Canada
                       11.2.2.1 Growing Adoption of Smac Technologies to Drive the Growth of Market in Canada
     11.3 Europe
             11.3.1 United Kingdom
                       11.3.1.1 Growing Multichannel Marketing and Technological Advancements to Drive the Growth of Market in the UK
             11.3.2 Germany
                       11.3.2.1 Rising Need for Providing Enhanced Customer Experience to Drive the Growth of Market in Germany
             11.3.3 Rest of Europe
     11.4 Asia Pacific
             11.4.1 Australia and New Zealand
                       11.4.1.1 Rise in Digitalization Among Enterprises to Drive the Growth of Marketing Automation in ANZ
             11.4.2 China
                       11.4.2.1 Rise in the Adoption of Mobile Devices and Internet Penetration to Encourage Enterprises to Adopt Marketing Automation in China
             11.4.3 Rest of Asia Pacific
     11.5 Middle East and Africa
             11.5.1 South Africa
                       11.5.1.1 Growing Need for Maximizing Roi to Drive the Adoption of Marketing Automation Market in South Africa
             11.5.2 United Arab Emirates
                       11.5.2.1 Rise in the Adoption of Cloud Services to Drive the Growth of Marketing Automation in the UAE
             11.5.3 Rest of Middle East and Africa
     11.6 Latin America
             11.6.1 Brazil
                       11.6.1.1 Growing Adoption of Internet to Drive the Growth of Market in Brazil
             11.6.2 Mexico
                       11.6.2.1 Increased Awareness Among Enterprises to Smoothen Their Marketing Activities to Drive the Growth of Market in Mexico
             11.6.3 Rest of Latin America

12 Competitive Landscape (Page No. - 93)
     12.1 Competitive Scenario
             12.1.1 New Product Launches
             12.1.2 Business Expansions
             12.1.3 Acquisitions
             12.1.4 Partnerships and Collaborations
     12.2 Competitive Leadership Mapping
             12.2.1 Visionary Leaders
             12.2.2 Innovators
             12.2.3 Dynamic Differentiators
             12.2.4 Emerging Companies

13 Company Profiles (Page No. - 99)
     13.1 Introduction
(Business Overview, Products, Solutions, Platforms & Software, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     13.2 Adobe
     13.3 HubSpot
     13.4 Salesforce
     13.5 SAS
     13.6 Oracle
     13.7 Acoustic
     13.8 Act-On Software
     13.9 Sendinblue
     13.10 ActiveCampaign
     13.11 SimplyCast
     13.12 ClickDimensions
     13.13 LeadSquared
     13.14 Keap
     13.15 GetResponse
     13.16 Ontraport
     13.17 SharpSpring
     13.18 Net-Results

*Details on Business Overview, Products, Solutions, Platforms, & Software, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 126)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Available Customizations
     14.4 Related Reports
     14.5 Author Details

List of Tables (64 Tables)

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 4 Software: Market Size By Region, 2017–2024 (USD Million)
Table 5 Services: Market Size By Region, 2017–2024 (USD Million)
Table 6 Marketing Automation Market Size, By Organization Size, 2017–2024 (USD Million)
Table 7 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 8 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 9 Marketing Automation Market Size, By Deployment Type, 2017–2024 (USD Million)
Table 10 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 11 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 12 Marketing Automation Market Size, By Application, 2017–2024 (USD Million)
Table 13 Campaign Management: Market Size By Region, 2017–2024 (USD Thousand)
Table 14 Email Marketing: Market Size By Region, 2017–2024 (USD Thousand)
Table 15 Lead Nurturing and Lead Scoring: Market Size By Region, 2017–2024 (USD Thousand)
Table 16 Social Media Marketing: Market Size By Region, 2017–2024 (USD Thousand)
Table 17 Inbound Marketing: Market Size By Region, 2017–2024 (USD Thousand)
Table 18 Analytics and Reporting: Market Size By Region, 2017–2024 (USD Thousand)
Table 19 Others: Market Size By Region, 2017–2024 (USD Thousand)
Table 20 Marketing Automation Market Size, By Industry, 2017–2024 (USD Million)
Table 21 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 22 IT and Telecom: Market Size By Region, 2017–2024 (USD Million)
Table 23 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 24 Travel and Hospitality: Market Size By Region, 2017–2024 (USD Million)
Table 25 Healthcare and Life Sciences: Market Size By Region, 2017–2024 (USD Million)
Table 26 Education: Market Size By Region, 2017–2024 (USD Million)
Table 27 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 28 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 29 Others: Market Size By Region, 2017–2024 (USD Million)
Table 30 Marketing Automation Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Market Size By Component, 2017–2024 (USD Million)
Table 32 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 33 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 34 North America: Market Size By Application, 2017–2024 (USD Thousand)
Table 35 North America: Market Size By Industry, 2017–2024 (USD Thousand)
Table 36 North America: Market Size By Country, 2017–2024 (USD Million)
Table 37 Europe: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 38 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 39 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 40 Europe: Market Size By Application, 2017–2024 (USD Thousand)
Table 41 Europe: Market Size By Industry, 2017–2024 (USD Thousand)
Table 42 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 43 Asia Pacific: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 44 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 45 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 46 Asia Pacific: Market Size By Application, 2017–2024 (USD Thousand)
Table 47 Asia Pacific: Market Size By Industry, 2017–2024 (USD Thousand)
Table 48 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 49 Middle East and Africa: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 50 Middle East and Africa: Market Size By Organization Size, 2017–2024 (USD Million)
Table 51 Middle East and Africa: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 52 Middle East and Africa: Market Size By Application, 2017–2024 (USD Thousand)
Table 53 Middle East and Africa: Market Size By Industry, 2017–2024 (USD Thousand)
Table 54 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 55 Latin America: Marketing Automation Market Size, By Component, 2017–2024 (USD Million)
Table 56 Latin America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 57 Latin America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 58 Latin America: Market Size By Application, 2017–2024 (USD Thousand)
Table 59 Latin America: Market Size By Industry, 2017–2024 (USD Thousand)
Table 60 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 61 New Product Launches, 2018–2019
Table 62 Business Expansions, 2017–2018
Table 63 Acquisitions, 2017–2019
Table 64 Partnerships and Collaborations, 2017–2019
 
 
List of Figures (28 Figures)
 
Figure 1 Marketing Automation Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Top 3 Segments Dominating the Marketing Automation Market in 2019
Figure 4 North America to Account for the Highest Market Share in 2019
Figure 5 Growing Focus of Organizations on Automating the Marketing Process to Drive the Marketing Automation Market Growth
Figure 6 Lead Nurturing and Lead Scoring Segment and United States to Account for the Highest Market Shares in the North American Marketing Automation Market in 2019
Figure 7 Australia and New Zealand to Grow at the Highest CAGR During the Forecast Period
Figure 8 Drivers, Restraints, Opportunities, and Challenges: Marketing Automation Market
Figure 9 Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 10 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 11 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Figure 12 Social Media Marketing Application to Grow at the Highest CAGR During the Forecast Period
Figure 13 Retail and Consumer Goods Industry to Grow at the Highest CAGR During the Forecast Period
Figure 14 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 15 North America: Market Snapshot
Figure 16 Asia Pacific: Market Snapshot
Figure 17 Key Developments in the Market During 2018–2019
Figure 18 Marketing Automation Market (Global) Competitive Leadership Mapping, 2019
Figure 19 Geographic Revenue Mix of the Top Market Players
Figure 20 Adobe: Company Snapshot
Figure 21 Adobe: SWOT Analysis
Figure 22 HubSpot: Company Snapshot
Figure 23 HubSpot: SWOT Analysis
Figure 24 Salesforce: Company Snapshot
Figure 25 Salesforce: SWOT Analysis
Figure 26 SAS: Company Snapshot
Figure 27 Oracle: Company Snapshot
Figure 28 Oracle: SWOT Analysis

The study involved four major activities in estimating the current market size for the marketing automation market. Exhaustive secondary research was done to collect information on the marketing automation market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and subsegments of the marketing automation market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred to, to identify and collect information for this study. These secondary sources included annual reports, press releases and investor presentations of companies, whitepapers, certified publications and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

In the primary research process, various sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for making this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the marketing automation market.

After the complete market engineering (including calculations for market statistics, market breakup, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information, and verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types; the competitive landscape of marketing automation solution and service providers; and key market dynamics, such as drivers, restraints, opportunities, challenges, industry trends, and key players’ strategies

Following is the breakup of the primary respondents:

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the marketing automation market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

• The key players in the industry and markets were identified through extensive secondary research.
• The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
• All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegments. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

• To define, describe, and forecast the marketing automation market by component (software and services), deployment type, organization size, application, industry, and region
• To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the marketing automation market
• To analyze the market with respect to individual growth trends, prospects, and contributions to the overall marketing automation market
• To forecast the market size of 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
• To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the market
• To profile the key players in the market and comprehensively analyze their core competencies1
• in each subsegment
• To analyze the competitive developments, such as agreements, partnerships, acquisitions, and product/solution launches, in the marketing automation market

Available Customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

• Product matrix gives a detailed comparison of the product portfolio of each company

Geographic Analysis

• Further breakup of the European marketing automation market into countries
• Further breakup of the APAC marketing automation market into countries
• Further breakup of the MEA marketing automation market into countries
• Further breakup of the Latin American marketing automation market into countries

Company Information

• Detailed analysis and profiling of additional market players