Digital Marketing Software Market

Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region — Forecast to 2022

Report Code: TC 3234 Nov, 2017, by marketsandmarkets.com
Updated date -

[143 Pages Report] MarketsandMarkets forecasts the Digital Marketing Software (DMS) market to grow from USD 37.5 billion in 2017 to USD 75.0 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The major factors that are expected to be driving the DMS market are popularity of mobile advertising with increasing mobile devices and optimizing digital experiences to meet the changing customer preferences. The objective of the report is to define, describe, and forecast Digital Marketing Software Market size based on component, software, service, deployment type, organization size, industry vertical, and region.

                                                               Attractive Opportunities in the DMS Market     

Digital Marketing Software Market

     Source: Investor Presentation, Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

See how this study impacted revenues for other players in Digital Marketing Software Market

Client’s Problem Statement

A leading imaging solution provider wanted information about the 3D architecture & design and 3d motion capture system market in Japan.

MnM Approach

1. In-depth understanding of the way 3D imaging is being utilized by architecture & engineering, and media & entertainment industries supported by case studies on current adoption trends and future market insights were provided to the client.
2. Market sizing and forecast data for 3D architecture & design and motion capture solutions for Japan were provided.

Revenue Impact (RI)

Our analysis helped the company identify potential target markets with an opportunity of ~USD 550 million in this market.

Consult our Analyst now



By software, CRM software is expected to hold the major market size during the forecast period

CRM plays an important role in any business process, as it holds and manages databases that are related to customers. The CRM software tracks customer's behavioral pattern and helps in sending personalized and automated messages. The evolving landscape of data across all business channels necessitated the usage of CRM for seamless business functionality. The CRM software also includes sales CRM which handles all the sales process starting from sales tracking to sales forecasting; this software takes care of entire sales process such as lead generation and qualification, real-time forecasting, sales stage and probability analysis, pipeline management, thereby converting prospects into sales opportunities. Marketers are in dire need of this software, and hence will invest significantly to boost their market revenue growth

By deployment type, the cloud-based deployment segment is expected to grow at the highest rate during the forecast period

Cloud-based deployment of DMS solutions is preferred by most of the organizations and is expected to be the fastest growing deployment model during the forecast period. The cloud-based deployment model permits users to access the software from anywhere on any type of devices, such as personal computers, laptops, smartphones, and tablets. The cloud adoption offers easy deployment, minimum cost, easy upgradeability, accessibility, and no requirement of initial capital outlay for purchasing the software. The cloud-based deployment model offers higher agility than the on-premises deployment model. As a result, many verticals, such as Banking, Financial Services, and Insurance (BFSI), healthcare and life sciences, government, Information Technology (IT) and telecom, consumer goods and retail, energy and utilities, transportation and logistics, and manufacturing are increasingly adopting cloud based DMS solutions.

By organization size, the SMEs segment is expected to grow at the highest rate during the forecast period

The Small and Medium-sized Enterprises (SME) segment is expected to grow at a higher CAGR during 2017–2022. The DMS solution allows small enterprises to expand their reach among customers at a low cost, improves conversion rates, and helps to generate higher ROI from digital campaigns. The ability of DMS solutions to create brand recognition, and fast interaction between a customer and an enterprise can significantly enhance an enterprise’s ability to record the revenue growth.

Digital Marketing Software Market

      Source: Investor Presentation, Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

Asia Pacific (APAC) is expected to have high growth potential during the forecast period

Being the most populated region in the world, APAC is expected to have a huge growth potential pertaining to DMS adoption. Major countries in this region, such as Australia, Singapore, China, Korea, Hong Kong, and India are increasingly investing in DMS. However, this region demands skilled digital marketing professionals to close the skill gaps and adopt new digital technologies for better business operations. The growth in this region is primarily driven by the presence of half of the world’s mobile users, highest social media users, rising trend of online shopping experience, and increasing internet connection and speed. All these factors are contributing to the growth of the market in APAC.

Digital Marketing Software Market Dynamics

Driver: Growth of social media and social advertising

At present, social media is a key area of focus for marketers. Social media has emerged as an efficient way to connect with a large number of customers in a very short time. Social media advertising is a big platform and has been booming in leaps and bounds since the inception of social networking and professional tools, such as Facebook, Instagram, YouTube, Skype, Google+, Twitter, and LinkedIn, which have introduced newer ways of connecting to consumers. Social advertising enables marketers to build a strong brand image among various target groups of customers. In case of any problem with the product or service, social media applications offer opportunities to help customers immediately, thereby creating a strong brand loyalty. All industry verticals are completely focused on social media for their communication and marketing mix, irrespective of budgets and organization sizes. A strong trend of integrating digital marketing tools, such as email marketing, campaign management, web analytics, and content management, with social media application has been witnessed across the globe. It is estimated that people spend maximum on social networking sites; hence, marketers are focused on developing new advertising products. Social advertising, location-based advertising, and video advertising have gained significant traction in the recent years that enable marketers to leverage the social media, owing to its increased users and subscribers. This segment has the remarkable capability to be one of the most promising drivers of the DMS market.

Restraint: Security and privacy concerns for confidential data

Security is a major issue while executing digital enablement technologies. As IoT and cloud become more widespread, organizations would require more robust security and privacy to prevent breaches. The issue of security affects the success of digitalization. With the growing number of IoT-enabled digital systems, the number of security and privacy issues is also expected to increase, and every endpoint, gateway, sensor, and smartphone would become a potential target for hackers. Data privacy and security is a bottleneck that needs to be addressed effectively. The other security issues, such as the hijacking of accounts, insider threats, malware injections, insecure Application Programming Interfaces (APIs), shared vulnerabilities, and data loss, are more prevalent in cloud based DMS. Enterprises have a large data repository, containing important customer and business data; any kind of cyber-attack on such repository can be a major loss to the business. These security issues, related to data access by unauthorized users, could threaten the enterprise data security and competitive business position, as well.

Opportunity: Evolving need of AI and big data analytics in digital marketing

Artificial Intelligence (AI) is considered as the next technological revolution that would affect how companies interact with data and business processes. This technology builds data models automatically in digital forms and also collects data from multiple resources and uses the information as a knowledge store, which ultimately leads to a precise prediction about consumers’ needs. AI is beginning to impact the DMS market, as most organizations are now focusing on leveraging AI-based applications for improving the customer experience. AI also helps organizations turn highly dissatisfied customers into loyal customers. For instance, CogniCor Technologies (Spain) uses AI to enhance its complaint resolution activities, which resulted in an increased level of customer satisfaction. Apart from AI, big data analytics, IoT, and cloud are other promising technologies that are likely to assist businesses in engaging better with customers and increase the customer satisfaction. With the rise in the adoption of IoT in multiple industry verticals, there is a need for creating, extrapolating, and utilizing actionable insights from the data generated through IoT devices. This is offering numerous opportunities for marketers to better understand customers’ buying behavior and help optimize their brand experience. Therefore, in the next few years, the vendors offering AI, big data analytics, and IoT, as a key functionality in their DMS products, are likely to witness higher adoption across the globe.

Challenge: Integrating DMS tools with other business applications

Integration is one such factor that defines the clientele and users of the software. The buyer’s choice is highly dependent on the integration capabilities of the software with their applications. This integration helped marketers gauge the consumer behaviour across various channels and consumer database. However, big giants in this market, such as Oracle, Salesforce, IBM, and SAP, are following the organic strategy of acquiring marketing technology companies to deliver competing all-in-one marketing solutions. Budget constraints do not enable startup or smaller organizations to follow this organic strategy; hence, this issue is posing a challenge to this market, irrespective of vendors’ all-out efforts in resolving this issue.

Scope of the Digital Marketing Software Market report

Report Metrics

Details

Market size available for years

2015–2022

Base year considered

2016

Forecast period

2017–20232

Forecast units

Value(USD)

Segments covered

Component, Software, Service, Deployment Type, Organization Size, Industry Vertical and Region

Geographies covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

It includes11 major vendors, namely, Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

This research report categorizes the DMS market to forecast revenues and analyze trends in each of the following submarkets:

On the basis of Component, the Digital Marketing Software Market has been segmented as follows:

  • Software
  • Services

On the basis of software, the DMS market has been segmented as follows:

  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising

On the basis of services, the Digital Marketing Software Market has been segmented as follows:

  • Professional Service
    • Support and Maintenance
    • System Integration
    • Testing and Optimization
    • Training and Education
  • Managed Service

On the basis of deployment type, the DMS market has been segmented as follows:

  • On-Premises
  • Cloud

On the basis of organization size, the Digital Marketing Software Market has been segmented as follows:

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

On the basis of industry vertical, the DMS market has been segmented as follows:

  • BFSI
  • Transportation and Logistics
  • Consumer Goods and Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality
  • Others (Energy and Utilities, Gaming, Real Estate, and Government)

On the basis of regions, Digital Marketing Software Market has been segmented as follows:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
  • MEA
  • Latin America

Key Market Players

Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Adobe Systems, one of the leading providers of analytics, social targeting, media optimization, digital experience management, cross-channel campaign management, audience management, and video solutions was founded in 1982 and is headquartered in California US. Adobe Systems caters to digital marketing through its analytics solutions, such as Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud. Adobe Marketing Cloud offers Adobe Analytics, which provides various capabilities, such as predictive marketing, customer churn analysis, advanced segmentation, mobile analytics, marketing attribution, big data analytics, social analytics, audience optimization, real-time web analytics, offline marketing channels, and advanced visualization. These capabilities collaboratively provide a robust solution to enable digital marketers to engage customers across all touchpoints. Adobe provides its products and solutions through the cloud deployment. The product is offered as per user’s requirements and can be a SaaS or managed service, depending upon the product edition (standard or premium).

Recent Developments

  • In September 2017, Salesforce launched Sales Cloud Einstein Forecasting to provide sales forecasts on its CRM platform. The Einstein Forecasting uses self-learning algorithms to provide sales forecasts to optimize marketing and aid in decision-making.
  • In September 2017, HubSpot acquired Motion AI, one of the prominent chatbot builders. This acquisition was done with the aim of building a technology that can help SMEs grow and evolve with the changing consumer behaviours.
  • In September 2017, Oracle partnered with WeChat, a social media platform. This partnership enabled marketers to deliver connected and personalized experiences in China and other countries across the globe by seamlessly extending the capabilities of Oracle Eloqua, including powerful campaign design, delivery, and monitoring capabilities, to WeChat.

Critical questions the report answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the Digital Marketing Software Market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction
    1.1 Objectives of the Study
    1.2 Market Definition
           1.2.1 Inclusions and Exclusions
    1.3 Market Scope
    1.4 Country Coverage
    1.5 Years Considered for the Study
    1.6 Currency
    1.7 Stakeholders

2 Research Methodology
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                     2.1.2.1 Breakdown of Primaries
                     2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary

4 Premium Insights
    4.1 Attractive Market Opportunities in the Market
    4.2 Digital Marketing Software Market By Deployment Type
    4.3 Market By Organization Size
    4.4 Market By Software and Region
    4.5 Market By Industry Vertical
    4.6 Market Investment Scenario: 2015-2022

5 Digital Marketing Software Market Overview
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Growth of Social Media and Social Advertising
                    5.2.1.2 Popularity of Mobile Advertising With Increasing Mobile Devices
                    5.2.1.3 Personalized Marketing Materials Appealing to Each Individual
                    5.2.1.4 Optimizing Digital Experiences to Meet the Changing Customer Preferences
           5.2.2 Restraints
                    5.2.2.1 Security and Privacy Concerns for Confidential Data
           5.2.3 Opportunities
                    5.2.3.1 Evolving Need of AI and Big Data Analytics in Digital Marketing
                    5.2.3.2 Digital Engagement Through VR and AR
           5.2.4 Challenges
                    5.2.4.1 Integrating digital marketing software Tools With Other Business Applications
                    5.2.4.2 Selection of Relevant Digital Techniques and Vendors
                    5.2.4.3 Varying Structure of Regulatory Policies
                    5.2.4.4 Lack of Digital Skilled Personnel
    5.3 Technology Innovation, SMAC
    5.4 Digital Marketing Use Cases
           5.4.1 Use Case #1
           5.4.2 Use Case #2
           5.4.3 Use Case #3

6 Digital Marketing Software Market By Component
    6.1 Introduction
    6.2 Software
    6.3 Services

7 Market By Software
    7.1 Introduction
    7.2 Customer Relationship Management Software
           7.2.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)
    7.3 Email Marketing Software
           7.3.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)
    7.4 Social Media Advertising
           7.4.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)
    7.5 Search Marketing Software
           7.5.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)
    7.6 Web Content Management Software
           7.6.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)
    7.7 Marketing Automation Software
           7.7.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)
    7.8 Campaign Management
           7.8.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)
    7.9 Video Advertising
           7.9.1. Market Estimates and Forecasts, By Region, 2015 - 2022  (USD Million)

8 Market By Service
    8.1 Introduction
    8.2 Professional Services
           8.2.1 Support and Maintenance
           8.2.2 System Integration
           8.2.3 Testing and Optimization
           8.2.4 Training and Education
    8.3 Managed Services

9 Digital Marketing Software Market By Deployment Type
    9.1 Introduction
    9.2 On-Premises
    9.3 Cloud

10 Market By Organization Size 
     10.1 Introduction
     10.2 Large Enterprises
     10.3 Small and Medium-Sized Enterprises

11 Digital Marketing Software Market By Industry Vertical
     11.1 Introduction
     11.2 Banking, Financial Services, and Insurance
     11.3 Transportation and Logistics
     11.4 Consumer Goods and Retail
     11.5 Education
     11.6 Healthcare
     11.7 Manufacturing
     11.8 Media and Entertainment
     11.9 Telecom and IT
     11.10 Travel and Hospitality
     11.11 Others

12 Digital Marketing Software Market By Region
     12.1 Introduction
     12.2 North America
                       12.2.1 Market Estimates and Forecasts By Country, 2015 - 2022 (USD Million)
                       12.2.2 Market Estimates and Forecasts, By Component, 2015 - 2022 (USD Million)
                       12.2.3 Market Estimates and Forecasts, By Software, 2015 - 2022 (USD Million)
                       12.2.4 Market Estimates and Forecasts, By Service, 2015 - 2022 (USD Million)
                       12.2.5 Market Estimates and Forecasts, By Deployment Type, 2015 - 2022 (USD Million)
                       12.2.6 Market Estimates and Forecasts, By Organization Size, 2015 - 2022 (USD Million)
     12.3 Europe
                        12.3.1 Market Estimates and Forecasts By Country, 2015 - 2022 (USD Million)
                        12.3.2 Market Estimates and Forecasts, By Component, 2015 - 2022 (USD Million)
                        12.3.3 Market Estimates and Forecasts, By Software, 2015 - 2022 (USD Million)
                        12.3.4 Market Estimates and Forecasts, By Service, 2015 - 2022 (USD Million)
                        12.3.5 Market Estimates and Forecasts, By Deployment Type, 2015 - 2022 (USD Million)
                        12.3.6 Market Estimates and Forecasts, By Organization Size, 2015 - 2022 (USD Million)
                        12.3.7 Market Estimates and Forecasts, By Industry Vertical, 2015 - 2022 (USD Million)
     12.4 Asia Pacific
                        12.4.1 Market Estimates and Forecasts By Country, 2015 - 2022 (USD Million)
                        12.4.2 Market Estimates and Forecasts, By Component, 2015 - 2022 (USD Million)
                        12.4.3 Market Estimates and Forecasts, By Software, 2015 - 2022 (USD Million)
                        12.4.4 Market Estimates and Forecasts, By Service, 2015 - 2022 (USD Million)
                        12.4.5 Market Estimates and Forecasts, By Deployment Type, 2015 - 2022 (USD Million)
                        12.4.6 Market Estimates and Forecasts, By Organization Size, 2015 - 2022 (USD Million)
                        12.4.7 Market Estimates and Forecasts, By Industry Vertical, 2015 - 2022 (USD Million)
     12.5 Middle East and Africa
                        12.5.1 Market Estimates and Forecasts By Country, 2015 - 2022 (USD Million)
                        12.5.2 Market Estimates and Forecasts, By Component, 2015 - 2022 (USD Million)
                        12.5.3 Market Estimates and Forecasts, By Software, 2015 - 2022 (USD Million)
                        12.5.4 Market Estimates and Forecasts, By Service, 2015 - 2022 (USD Million)
                        12.5.5 Market Estimates and Forecasts, By Deployment Type, 2015 - 2022 (USD Million)
                        12.5.6 Market Estimates and Forecasts, By Organization Size, 2015 - 2022 (USD Million)
                        12.5.7 Market Estimates and Forecasts, By Industry Vertical, 2015 - 2022 (USD Million)
     12.6 Latin America
                        12.6.1 Market Estimates and Forecasts By Country, 2015 - 2022 (USD Million)
                        12.6.2 Market Estimates and Forecasts, By Component, 2015 - 2022 (USD Million)
                        12.6.3 Market Estimates and Forecasts, By Software, 2015 - 2022 (USD Million)
                        12.6.4 Market Estimates and Forecasts, By Service, 2015 - 2022 (USD Million)
                        12.6.5 Market Estimates and Forecasts, By Deployment Type, 2015 - 2022 (USD Million)
                        12.6.6 Market Estimates and Forecasts, By Organization Size, 2015 - 2022 (USD Million)
                        12.6.7 Market Estimates and Forecasts, By Industry Vertical, 2015 - 2022 (USD Million)

13 Competitive Landscape
     13.1 Introduction
     13.2 Market Ranking
     13.3 Competitive Scenario
             13.3.1 New Product/Service Launches
             13.3.2 Business Expansions
             13.3.3 Acquisitions
             13.3.4 Agreements, Partnerships, and Collaborations

14 Company Profiles
(Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*
     14.1 Adobe Systems
             14.1.1 Business Overview
             14.1.2 Products/Software Offered
             14.1.3 Recent Developments
             14.1.4 SWOT Analysis
             14.1.5 MnM View
     14.2 Oracle
             14.2.1 Business Overview
             14.2.2 Products/Software Offered
             14.2.3 Recent Developments
             14.2.4 SWOT Analysis
             14.2.5 MnM View
     14.3 SAP
             14.3.1 Business Overview
             14.3.2 Products/Software Offered
             14.3.3 Recent Developments
             14.3.4 SWOT Analysis
             14.3.5 MnM View
     14.4 Salesforce
              14.4.1 Business Overview
              14.4.2 Products/Software Offered
              14.4.3 Recent Developments
              14.4.4 SWOT Analysis
              14.4.5 MnM View
     14.5 IBM
             14.5.1 Business Overview
             14.5.2 Products/Software Offered
             14.5.3 Recent Developments
             14.5.4 SWOT Analysis
             14.5.5 MnM View
     14.6 Marketo
             14.6.1 Business Overview
             14.6.2 Products/Software Offered
             14.6.3 Recent Developments
             14.6.4 SWOT Analysis
             14.6.5 MnM View
     14.7 Microsoft
             14.7.1 Business Overview
             14.7.2 BProducts/Software Offered
             14.7.3 Recent Developments
             14.7.4 SWOT Analysis
             14.7.5 MnM View
     14.8 HubSpot
             14.8.1 Business Overview
             14.8.2 Products/Software Offered
             14.8.3 Recent Developments
             14.8.4 SWOT Analysis
             14.8.5 MnM View
     14.9 SAS Institute
              14.9.1 Business Overview
              14.9.2 Products/Software Offered
             14.9.3 Recent Developments
             14.9.4 SWOT Analysis
             14.9.5 MnM View
     14.10 Act-On Software
             14.10.1 Business Overview
             14.10.2 Products/Software Offered
             14.10.3 Recent Developments
             14.10.4 SWOT Analysis
             14.10.5MnM View
*Details on Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
     14.11 Key Innovators
             14.11.1 SimplyCast
                        14.11.1.1 Business Overview
                        14.11.1.2 Key Strategies

15 Appendix
     15.1 Industry Experts
     15.2 Discussion Guide
     15.3 Knowledge Store: MarketsandMarkets’ Subscription Portal
     15.4 Introduction RT: Real-Time Market Intelligence
     15.5 Available Customizations
     15.6 Related Reports
     15.7 Author Details

List of Tables (112 Tables)
Table 1 Digital Marketing Software Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 2 Global Market Size, By Component, 2015–2022 (USD Million)
Table 3 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 4 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Market Size, By Software, 2015–2022 (USD Million)
Table 6 Customer Relationship Management Software: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Email Marketing Software: Market Size, By Region, 2015–2022 (USD Million)
Table 8 Social Media Advertising: Market Size, By Region, 2015–2022 (USD Million)
Table 9 Search Marketing Software: Market Size, By Region, 2015–2022 (USD Million)
Table 10 Web Content Management Software: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Marketing Automation Software: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Campaign Management: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Video Advertising: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Digital Marketing Software Market Size, By Service, 2015–2022 (USD Million)
Table 15 Professional Services: Market Size, By Type, 2015–2022 (USD Million)
Table 16 Professional Services: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Support and Maintenance Market Size, By Region, 2015–2022 (USD Million)
Table 18 System Integration Market Size, By Region, 2015–2022 (USD Million)
Table 19 Testing and Optimization Market Size, By Region, 2015–2022 (USD Million)
Table 20 Training and Education Market Size, By Region, 2015–2022 (USD Million)
Table 21 Managed Services: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 23 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Market Size, By Organization Size, 2015–2022 (USD Million)
Table 26 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Digital Marketing Software Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Consumer Goods and Retail: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Healthcare: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Manufacturing: Market Size, By Region, 2015–2022 (USD Million)
Table 35 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 36 Telecom and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 37 Travel and Hospitality: Market Size, By Region, 2015–2022 (USD Million)
Table 38 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 39 Market Size, By Region, 2015–2022 (USD Million)
Table 40 North America: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Software, 2015–2022 (USD Million)
Table 42 North America: Market, By Service, 2015–2022 (USD Million)
Table 43 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 44 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 45 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 46 North America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 47 US: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 48 US: Market Size, By Software, 2015–2022 (USD Million)
Table 49 US: Market, By Service, 2015–2022 (USD Million)
Table 50 US: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 51 US: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 52 US: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 53 US: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 54 Canada: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 55 Canada: Market Size, By Software, 2015–2022 (USD Million)
Table 56 Canada: Market, By Service, 2015–2022 (USD Million)
Table 57 Canada: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 58 Canada: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Canada: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 60 Canada: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 61 Europe: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 62 Europe: Market Size, By Software, 2015–2022 (USD Million)
Table 63 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 64 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 65 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 66 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 67 Europe: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 68 UK: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 69 UK: Market Size, By Software, 2015–2022 (USD Million)
Table 70 UK: Market Size, By Service, 2015–2022 (USD Million)
Table 71 UK: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 72 UK: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 73 UK: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 74 UK: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 75 Germany: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 76 Germany: Market Size, By Software, 2015–2022 (USD Million)
Table 77 Germany: Market Size, By Service, 2015–2022 (USD Million)
Table 78 Germany: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 79 Germany: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 80 Germany: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 81 Germany: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 82 Rest of Europe: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 83 Rest of Europe: Market Size, By Software, 2015–2022 (USD Million)
Table 84 Rest of Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 85 Rest of Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 86 Rest of Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 87 Rest of Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 88 Rest of Europe: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 89 Asia Pacific: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 90 Asia Pacific: Market Size, By Software, 2015–2022 (USD Million)
Table 91 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 92 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 93 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 94 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 95 Asia Pacific: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 96 Middle East and Africa: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 97 Middle East and Africa: Market Size, By Software, 2015–2022 (USD Million)
Table 98 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 99 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 100 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 101 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 102 Middle East and Africa: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 103 Latin America: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 104 Latin America: Market Size, By Software, 2015–2022 (USD Million)
Table 105 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 106 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 107 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 108 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 109 Latin America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 110 Market Ranking for the Digital Marketing Software Market, 2017
Table 111 New Product/Service Launches, 2017
Table 112 Business Expansions, 2017

List of Figures (38 Figures)
Figure 1 Digital Marketing Software Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Digital Marketing Software Market Assumptions
Figure 7 Top 3 Segments During the Forecast Period
Figure 8 Market Share By Region
Figure 9 Global Market Size, By Component
Figure 10 The Market is Expected to Double Itself During the Forecast Period
Figure 11 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 12 Large Enterprises Segment is Expected to Have A Larger Market Size During the Forecast Period
Figure 13 Customer Relationship Management Software, and North America are Estimated to Have the Largest Market Shares in 2017
Figure 14 Media and Entertainment Vertical is Expected to Have the Largest Market Size During the Forecast Period
Figure 15 Digital Marketing Software Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Social Media Advertising Software is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 19 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Consumer Goods and Retail Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific is Expected to Have the Largest Market Size During the Forecast Period
Figure 23 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Key Developments By Leading Players in the Digital Marketing Software Market for 2014–2017
Figure 27 Adobe Systems: Company Snapshot
Figure 28 Adobe Systems: SWOT Analysis
Figure 29 Oracle: Company Snapshot
Figure 30 Oracle: SWOT Analysis
Figure 31 SAP: Company Snapshot
Figure 32 SAP: SWOT Analysis
Figure 33 Salesforce: Company Snapshot
Figure 34 Salesforce: SWOT Analysis
Figure 35 IBM: Company Snapshot
Figure 36 IBM: SWOT Analysis
Figure 37 HubSpot: Company Snapshot
Figure 38 SAS Institute: Company Snapshot


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