HOME Top Market Reports Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: November 2017
Report Code: TC 3234

 

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The digital marketing software market is projected to grow from USD 33.39 Billion in 2016 to USD 74.96 Billion by 2022. The global digital marketing software market is expected grow at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. The forecast period has been considered from 2017 to 2022, while 2016 is considered as the base year for estimating the market study.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the digital marketing software market on the basis of segments: component (software and service), deployment type, organization size, industry vertical, and region. The report provides detailed information regarding major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market. The report forecasts the market size with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes the competitive developments, such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities, in the global digital marketing software market.

The research methodology used to estimate and forecast the digital marketing software market begins with the collection and analysis of data on key vendor product offerings and business strategies from secondary sources, such as OneSource Business Browser, D&B Hoovers, 10K Wizard, Bloomberg, Thomson StreetEvents, Factiva, IT service providers, technology providers, press releases and investor presentations of companies, white papers, technology journals, certified publications, articles by recognized authors, directories, and databases. The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the digital marketing software market from the revenues of the key market software tool providers and service providers. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.

Digital Marketing Software Market

To know about the assumptions considered for the study, download the pdf brochure

Industry Ecosystem

The DMS ecosystem comprises vendors, such as Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Key Target Audience

  • Value-Added Resellers (VARs)
  • Digital Marketing Software Providers
  • Research Organizations and Universities,
  • Consulting Companies
  • Cloud Platform Providers
  • Investors and Venture Capitalists
  • Technology Providers
  • Suppliers, Distributors, and Contractors
  • End Users/Enterprise Users

Scope of the Report

The research report categorizes the digital marketing software market to forecast revenues and analyze trends in each of the following submarkets:

By Component

  • Software
  • Services

By Software

  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising

By Service

  • Professional Service
    • Support and Maintenance
    • System Integration
    • Testing and Optimization
    • Training and Education
  • Managed Service

By Deployment Type

  • On-Premises
  • Cloud

By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

By Industry Vertical

  • BFSI
  • Transportation and Logistics
  • Consumer Goods and Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality
  • Others (Energy and Utilities, Gaming, Real Estate, and Government)

By Region

  • North America
  • Europe
  • MEA
  • APAC
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix that gives a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American digital marketing software market into countries
  • Further breakdown of the European market into countries
  • Further breakdown of the APAC market into countries
  • Further breakdown of the MEA market into countries
  • Further breakdown of the Latin American market into countries

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Research Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Market Opportunities in the Digital Marketing Software Market
    4.2 Market By Deployment Type
    4.3 Market By Organization Size
    4.4 Market By Software and Region
    4.5 Market By Industry Vertical

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Growth of Social Media and Social Advertising
                    5.2.1.2 Popularity of Mobile Advertising With Increasing Mobile Devices
                    5.2.1.3 Personalized Marketing Materials Appealing to Each Individual
                    5.2.1.4 Optimizing Digital Experiences to Meet the Changing Customer Preferences
           5.2.2 Restraints
                    5.2.2.1 Security and Privacy Concerns for Confidential Data
           5.2.3 Opportunities
                    5.2.3.1 Evolving Need of AI and Big Data Analytics in Digital Marketing
                    5.2.3.2 Digital Engagement Through VR and AR
           5.2.4 Challenges
                    5.2.4.1 Integrating Dms Tools With Other Business Applications
                    5.2.4.2 Selection of Relevant Digital Techniques and Vendors
                    5.2.4.3 Varying Structure of Regulatory Policies
                    5.2.4.4 Lack of Digital Skilled Personnel
    5.3 Technology Innovation, SMAC
    5.4 Digital Marketing Use Cases
           5.4.1 Use Case #1
           5.4.2 Use Case #2
           5.4.3 Use Case #3

6 Digital Marketing Software Market, By Component (Page No. - 39)
    6.1 Introduction
    6.2 Software
    6.3 Services

7 Digital Marketing Software Market, By Software (Page No. - 43)
    7.1 Introduction
    7.2 Customer Relationship Management Software
    7.3 Email Marketing Software
    7.4 Social Media Advertising
    7.5 Search Marketing Software
    7.6 Web Content Management Software
    7.7 Marketing Automation Software
    7.8 Campaign Management
    7.9 Video Advertising

8 Digital Marketing Software Market, By Service (Page No. - 51)
    8.1 Introduction
    8.2 Professional Services
           8.2.1 Support and Maintenance
           8.2.2 System Integration
           8.2.3 Testing and Optimization
           8.2.4 Training and Education
    8.3 Managed Services

9 Digital Marketing Software Market, By Deployment Type (Page No. - 58)
    9.1 Introduction
    9.2 On-Premises
    9.3 Cloud

10 Digital Marketing Software Market, By Organization Size (Page No. - 62)
     10.1 Introduction
     10.2 Large Enterprises
     10.3 Small and Medium-Sized Enterprises

11 Digital Marketing Software Market, By Industry Vertical (Page No. - 66)
     11.1 Introduction
     11.2 Banking, Financial Services, and Insurance
     11.3 Transportation and Logistics
     11.4 Consumer Goods and Retail
     11.5 Education
     11.6 Healthcare
     11.7 Manufacturing
     11.8 Media and Entertainment
     11.9 Telecom and IT
     11.10 Travel and Hospitality
     11.11 Others

12 Digital Marketing Software Market, By Region (Page No. - 76)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia Pacific
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 96)
     13.1 Introduction
     13.2 Market Ranking
     13.3 Competitive Scenario
             13.3.1 New Product/Service Launches
             13.3.2 Business Expansions
             13.3.3 Acquisitions
             13.3.4 Agreements, Partnerships, and Collaborations

14 Company Profiles (Page No. - 101)
(Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*
     14.1 Adobe Systems
     14.2 Oracle
     14.3 SAP
     14.4 Salesforce
     14.5 IBM
     14.6 Marketo
     14.7 Microsoft
     14.8 Hubspot
     14.9 SAS Institute
     14.10 Act-On Software
*Details on Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
     14.11 Key Innovators
             14.11.1 Simplycast
                        14.11.1.1 Business Overview
                        14.11.1.2 Key Strategies

15 Appendix (Page No. - 133)
     15.1 Industry Experts
     15.2 Discussion Guide
     15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.4 Introduction RT: Real-Time Market Intelligence
     15.5 Available Customizations
     15.6 Related Reports
     15.7 Author Details


List of Tables (79 Tables)

Table 1 Digital Marketing Software Market Size and Growth Rate, 2015–2022 (USD Million, Y-O-Y %)
Table 2 Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 3 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 4 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Digital Marketing Software Market Size, By Software, 2015–2022 (USD Million)
Table 6 Customer Relationship Management Software: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Email Marketing Software: Market Size, By Region, 2015–2022 (USD Million)
Table 8 Social Media Advertising: Market Size, By Region, 2015–2022 (USD Million)
Table 9 Search Marketing Software: Market Size, By Region, 2015–2022 (USD Million)
Table 10 Web Content Management Software: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Marketing Automation Software: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Campaign Management: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Video Advertising: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Digital Marketing Software Market Size, By Service, 2015–2022 (USD Million)
Table 15 Professional Services: Market Size, By Type, 2015–2022 (USD Million)
Table 16 Professional Services: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Support and Maintenance Market Size, By Region, 2015–2022 (USD Million)
Table 18 System Integration Market Size, By Region, 2015–2022 (USD Million)
Table 19 Testing and Optimization Market Size, By Region, 2015–2022 (USD Million)
Table 20 Training and Education Market Size, By Region, 2015–2022 (USD Million)
Table 21 Managed Services: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Digital Marketing Software Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 23 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 24 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Digital Marketing Software Market Size, By Organization Size, 2015–2022 (USD Million)
Table 26 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Digital Marketing Software Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Consumer Goods and Retail: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Healthcare: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Manufacturing: Market Size, By Region, 2015–2022 (USD Million)
Table 35 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 36 Telecom and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 37 Travel and Hospitality: Market Size, By Region, 2015–2022 (USD Million)
Table 38 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 39 Digital Marketing Software Market Size, By Region, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Software, 2015–2022 (USD Million)
Table 42 North America: Market, By Service, 2015–2022 (USD Million)
Table 43 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 44 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 45 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 46 North America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 47 Europe: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Software, 2015–2022 (USD Million)
Table 49 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 50 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 51 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 52 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 53 Europe: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 54 Asia Pacific: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Software, 2015–2022 (USD Million)
Table 56 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 57 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 58 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 60 Asia Pacific: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 62 Middle East and Africa: Market Size, By Software, 2015–2022 (USD Million)
Table 63 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 64 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 65 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 66 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 68 Latin America: Digital Marketing Software Market Size, By Component, 2015–2022 (USD Million)
Table 69 Latin America: Market Size, By Software, 2015–2022 (USD Million)
Table 70 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 71 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 72 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 73 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 74 Latin America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 75 Market Ranking for the Digital Marketing Software Market, 2017
Table 76 New Product/Service Launches, 2017
Table 77 Business Expansions, 2017
Table 78 Acquisitions, 2017
Table 79 Agreements, Partnerships, and Collaborations, 2017


List of Figures (38 Figures)

Figure 1 Digital Marketing Software Market: Market Segmentation
Figure 2 Digital Marketing Software Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Digital Marketing Software Market: Assumptions
Figure 7 Market Top 3 Segments During the Forecast Period
Figure 8 Market Share By Region
Figure 9 Global Digital Marketing Software Market Size, By Component
Figure 10 The Digital Marketing Software Market is Expected to Double Itself During the Forecast Period
Figure 11 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 12 Large Enterprises Segment is Expected to Have A Larger Market Size During the Forecast Period
Figure 13 Customer Relationship Management Software, and North America are Estimated to Have the Largest Market Shares in 2017
Figure 14 Media and Entertainment Vertical is Expected to Have the Largest Market Size During the Forecast Period
Figure 15 Digital Marketing Software Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Social Media Advertising Software is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 19 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Consumer Goods and Retail Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific is Expected to Have the Largest Market Size During the Forecast Period
Figure 23 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Key Developments By Leading Players in the Digital Marketing Software Market for 2014–2017
Figure 27 Adobe Systems: Company Snapshot
Figure 28 Adobe Systems: SWOT Analysis
Figure 29 Oracle: Company Snapshot
Figure 30 Oracle: SWOT Analysis
Figure 31 SAP: Company Snapshot
Figure 32 SAP: SWOT Analysis
Figure 33 Salesforce: Company Snapshot
Figure 34 Salesforce: SWOT Analysis
Figure 35 IBM: Company Snapshot
Figure 36 IBM: SWOT Analysis
Figure 37 Hubspot: Company Snapshot
Figure 38 SAS Institute: Company Snapshot

The Digital Marketing Software (DMS) market is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. Growing trend of personalized marketing and proliferation of mobile devices has shifted the marketer’s strategy toward enhancing user experience. DMS is leveraged by organizations to manage customer relationship by knowing consumer behavior across various channels and make decisions by integrating information from various databases. BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, and telecom and IT verticals have contributed largely to the growth of digital marketing software market.

The digital marketing software market is segmented by component, software, service, deployment type, organization size, industry vertical, and region. The software component is estimated to dominate the market in 2017, while the services component are expected to witness the faster growth during the forecast period. DMS empowers enterprises to enhance the customer experience via different channels such as e-mails, text messages, social, and push notifications. Moreover, DMS also helps organizations to analyse the behaviour of customer. Moreover, incorporation of various applications such as augmented reality and virtual reality is a major driver of the software segment of the digital marketing software market across the globe.

The professional services segment is expected to hold a larger market size, whereas the managed services segment is expected to grow at a higher CAGR during forecast period. Professional services help customers to improve productivity and enhance profitability there by helping them to focus on their core business. Such services assist marketers in immediately creating business transaction. Professional services include system integration, testing and optimization, support and maintenance, and training and education. A DMS vendor has a dedicated support team serving customers globally.

The cloud-based DMS deployment is likely to gain traction and grow at a higher CAGR during the forecast period. The cloud solutions are playing significant role in propelling the growth due to their attributes including cost effectiveness, minimum IT investment, automatic integrations, and easy accessibility. Also, mobile marketing and social media marketing are driving the growth of cloud-based DMS solutions. However, security remains to be a critical issue that restricts its adoption. The security issue is gradually being eradicated through rigorous security tests conducted to the highest standards by third parties.

Digital Marketing Software Market

DMS and its associated services are being increasingly adopted by various industry verticals, such as transportation and logistics, healthcare, consumer goods and retail, manufacturing, and energy and utilities to automate marketing functions and increasing the customer engagement, thus, fueling the growth of the digital marketing software market across the globe. The media and entertainment vertical is expected to hold the largest market size during the forecast period. However, the consumer goods and retail vertical is expected to provide growth opportunities for DMS vendors during the forecast period.

The digital marketing software market by regions is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. North America is expected to dominate the global market from 2017 to 2022, considering the presence of large DMS vendors in the region. Digital revolution has created connected world where boundary does not matter, marketers are keenly participating in this revolution to increase ROI. The region is also considered to be one of the most advanced regions with regards to the technology adoption and infrastructure.

Security and privacy concerns for the confidential data are hampering the growth of global digital marketing software market. This is one of the major identified restraints affecting the widespread adoption of DMS in the global market along with the challenge of integrating DMS tools with the business applications.

The evolving need for Artificial Intelligence (AI) and big data analytics is expected to provide growth opportunities to DMS vendors. Major vendors offering DMS and associated services across the globe are Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

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