AR VR Software Market

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AR VR Software Market by Technology Type (AR Software and VR Software), Software Type (Software Development Kit, Game Engine), Vertical (Media & Entertainment, Retail & eCommerce, Manufacturing, Healthcare) and Region - Global Forecast to 2028

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Report Code: TC 8804 Oct, 2023, by marketsandmarkets.com

AR VR Software Market Share, Forecast & Growth Report

[244 Pages Report] The global AR VR Software Market size worth approximately $32.5 billion in 2023. It is expected to grow at an effective Compound Annual Growth Rate (CAGR) of 19.0% from 2023 to 2028. The revenue forecast for 2028 is anticipated to reach over $77.5 billion. The base year considered for estimation is 2022 and the historical data span ranges from 2023 to 2028.

AR VR Software, In the aviation and aerospace sectors, AR and VR technologies are instrumental for pilot training, aircraft maintenance, and cockpit design. These immersive technologies provide trainee pilots with true-to-life flight simulations, improving their skills and decision-making abilities. Additionally, maintenance procedures are streamlined as technicians can access augmented repair instructions and visualize complex systems in 3D, reducing downtime. Furthermore, AR and VR facilitate cockpit design by allowing engineers to test and refine layouts virtually, optimizing ergonomics and enhancing safety. Consequently, the development of specialized software solutions for these industries is driven by the practicality and efficiency that AR and VR bring to aviation and aerospace operations.

AR VR Software Market Overview

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AR VR Software Market

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AR VR Software Market Growth Dynamics

Driver: Growing popularity of gaming

The gaming sector's enthusiasm for immersive experiences, its thirst for authenticity, and its welcoming stance towards innovation are propelling the acceptance of AR/VR software. Gamers, renowned for their early adoption of tech, actively pursue immersive gameplay and inventive features, rendering AR/VR software exceptionally appealing. Leading gaming companies are seamlessly integrating AR/VR software with their existing gaming ecosystems. Furthermore, multiplayer, and social gaming experiences, as well as heightened developer involvement, are flourishing within the AR/VR software realm. Gaming communities magnify the positive impact of AR/VR software, while esports amplify spectator engagement. Collectively, gamers play a pivotal role in expanding the influence of AR/VR software in the realm of entertainment and gaming.

Restraint: Diverse use cases of AR VR in multiple industries

AR/VR software serves as a driving force in various industries, including aviation, healthcare, and military training, by offering realistic simulations for safe skill development. It enables remote collaboration in fields like architecture and engineering, fosters therapy and rehabilitation in healthcare, enhances education through interactive learning experiences, and transforms marketing campaigns by engaging customers with virtual try-ons and product visualizations. In real estate, it facilitates virtual property tours, saving time for both buyers and sellers. Additionally, AR/VR software promotes tourism and cultural preservation by providing immersive virtual tours of historical and cultural sites, thereby driving innovation and growth in the AR/VR industry.

Opportunity: Enhancing remote work and collaboration through AR/VR software

The ascent of remote work and collaboration has propelled AR/VR software into a transformative role in redefining the way teams interact and collaborate. AR/VR-enabled virtual meetings transcend the limitations of traditional video conferencing, allowing colleagues to gather in lifelike virtual environments, fostering a stronger sense of presence and connection. Design collaboration takes on a new dimension, as teams can visualize and interact with 3D models in real time, enhancing creativity and productivity. Moreover, AR/VR facilitates immersive team-building experiences, enabling remote teams to engage in team-building activities and training exercises as if they were physically present, ultimately strengthening bonds and collaboration.

Challenge: Limited amount of content available for AR/VR

Content development is a pivotal challenge in the AR/VR ecosystem due to the relatively limited availability of diverse and compelling experiences. Attracting users and sustaining their interest hinges on having a rich array of content. Insufficient content diversity can deter users from adopting AR/VR technology, as they seek engaging applications and experiences that cater to their diverse preferences. This scarcity necessitates a concerted effort from developers to create innovative, high-quality content across various genres, from gaming and entertainment to education and training, to drive user adoption and establish AR/VR as a mainstream platform.

AR VR Software Market Ecosystem

AR VR Software Market

Prominent players in this market include well-established, financially stable AR and VR Software solutions, services providers, and regulatory bodies. These companies have been operating in the market for several years and possess a diversified product portfolio and state-of-the-art technologies. Prominent companies in this market include Microsoft (US), Google (US), and Unity Technologies (US) and so on.

The Media & Entertainment segment to hold the largest market size during the forecast period

Virtual cinemas revolutionize movie-watching by transporting viewers into virtual theaters. Within these immersive environments, users can enjoy films on a virtual big screen, complete with theater ambiance and seating, all from the comfort of their own space. This innovative cinematic experience not only adds novelty to movie consumption but also opens new possibilities for social interactions, allowing friends and family to watch movies together in a shared virtual space, regardless of physical distance. The growth of virtual cinemas propels the advancement of software solutions tailored to this unique form of cinematic entertainment, enriching the overall landscape of modern film experiences.

The VR Software segment is expected to register the second fastest growth rate during the forecast period.

In the real estate sector, VR has ushered in a transformative era by providing virtual property tours, immersive 3D property visualizations, and augmented property information. These innovations have significantly elevated the property marketing and sales landscape, offering prospective buyers an unparalleled opportunity to explore and evaluate properties from the comfort of their own spaces. This immersive experience not only saves time and resources but also enhances decision-making by allowing buyers to interact with properties as if they were physically present. As a result, the adoption of VR software in property marketing and sales has surged, becoming an integral tool for real estate professionals, and redefining the way properties are showcased and sold in the market.

North America is expected to hold the second largest market size during the forecast period

Prominent North American technology giants, such as Meta, Google, and Microsoft, allocate substantial resources to AR and VR research and development initiatives. These investments drive forward groundbreaking innovations in AR and VR software. By pushing the boundaries of what's possible in terms of hardware capabilities, user experiences, and immersive content, these industry leaders set the pace for the entire AR and VR ecosystem. Their contributions range from cutting-edge VR headsets and AR glasses to software development kits (SDKs) that empower developers worldwide to create the next generation of immersive applications and experiences. This commitment to advancing AR and VR technologies continues to shape the industry's trajectory, propelling it into new frontiers of possibility.

AR VR Software Market by Region

AR VR Software Companies:

The major companies in the AR VR Software market are include Microsoft (US), Google (US), Unity Technologies (US), Adobe (US), Autodesk (US), Meta (US), PTC (US), TeamViewer (Germany), NVIDIA Corporation (US), Advanced Micro Devices (US), Qualcomm (US), Zoho Corporation (India), Hexagon AB (Sweden), Magic Leap (US), VMware (US), Blippar (UK), Augment (France), ShapesXR (US), ARuVR (UK), Scope AR (US), Vectary (US), Eon Reality (US), Wevr (US), Talespin Reality Labs (US), Squint (US), Niantic (US), Marxent Labs (US), Inglobe Technologies (Italy), Ultraleap (US), Amelia (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and enhancements, and acquisitions to expand their AR VR Software market footprint.

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Scope of the Report

Report Metrics	Details
Market size available for years	2017-2028
Base year considered	2022
Forecast period	2023–2028
Forecast units	Value (USD) Billion
Segments covered	Technology Type (AR Software and VR Software), Software Type, Vertical, and Region
Region covered	North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Companies covered	Microsoft (US), Google (US), Unity Technologies (US), Adobe (US), Autodesk (US), Meta (US), PTC (US), TeamViewer (Germany), NVIDIA Corporation (US), Advanced Micro Devices (US), Qualcomm (US), Zoho Corporation (India), Hexagon AB (Sweden), Magic Leap (US), VMware (US), Blippar (UK), Augment (France), ShapesXR (US), ARuVR (UK), Scope AR (US), Vectary (US), Eon Reality (US), Wevr (US), Talespin Reality Labs (US), Squint (US), Niantic (US), Marxent Labs (US), Inglobe Technologies (Italy), Ultraleap (US), Amelia (US)

This research report categorizes the AR VR Software market to forecast revenues and analyze trends in each of the following submarkets:

Based on Technology Type:

AR Software
VR Software

Based on Software Type:

Software Development Kit
Game Engine
Modeling & Visualization Software
Content Management System
Training Simulation Software
Other Software (remote collaboration, geospatial mapping, and industrial platforms)

Based on Vertical:

Media & Entertainment
Retail & E-commerce
Training & Education
Travel & Hospitality
Aerospace & Defense
Real Estate
Manufacturing
Healthcare
Aerospace & Defense
Automotive
Other Verticals (IT & Telecom, Transportation & Logistics, and Energy & Utilities)

By Region:

North America
- United States (US)
- Canada
Europe
- United Kingdom (UK)
- Germany
- France
- Italy
- Spain
- Nordics
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia & New Zealand
- Southeast Asia
- Rest of Asia Pacific
Middle East & Africa
- Middle East
- Africa
Latin America
- Brazil
- Mexico
- Rest of Latin America

Recent Developments

In February 2023, Samsung, Google, and Qualcomm collaborated to deliver a mixed-reality platform. This collaboration will enable the companies to deliver the next-gen technology through cutting-edge advanced hardware and software.
In November 2022, Microsoft and Microsoft partnered to integrate Microsoft 365, Teams, Intune, and Azure Active Directory into Meta Quest devices.
In March 2022, Autodesk acquired The Wild cloud-connected Metaverse and virtual reality platform technology firm.

Frequently Asked Questions (FAQ):

What is mean by AR VR Software?

AR and VR software refers to computer programs and applications that create immersive digital environments or enhance real-world experiences. AR overlays digital information onto the physical world, enhancing it with interactive elements, while VR immerses users in entirely computer-generated environments. These software types are used across various industries, including gaming, education, healthcare, and more, to provide interactive and immersive experiences.

What is the future for AR VR Software market?

The AR VR Software Market is anticipated to be valued at USD 32.5 billion in 2023 and poised to reach USD 77.5 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 19.0% during anticipated period from 2023 to 2028.

What are the major drivers in the AR VR Software market?

The major drivers in the AR VR Software market are the growing popularity of gaming and diverse use cases of AR VR in multiple industries.

Which are the leading AR VR Software companies included in the report?

The leading AR VR Software companies included in this report are Microsoft (US), Google (US), Unity Technologies (US), Adobe (US), Autodesk (US), Meta (US), PTC (US), TeamViewer (Germany), NVIDIA Corporation (US), Advanced Micro Devices (US), Qualcomm (US), Zoho Corporation (India), Hexagon AB (Sweden), Magic Leap (US), VMware (US), Blippar (UK), Augment (France), ShapesXR (US), ARuVR (UK), Scope AR (US), Vectary (US), Eon Reality (US), Wevr (US), Talespin Reality Labs (US), Squint (US), Niantic (US), Marxent Labs (US), Inglobe Technologies (Italy), Ultraleap (US), Amelia (US).

What is the total CAGR expected to be recorded for the wireless charging market for electric vehicles during 2023-2030?

The key technology trends in AR VR Software include Spatial Computing, Haptics, and AI & ML.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 26)

1.1 STUDY OBJECTIVES

1.2 MARKET DEFINITION

1.3 STUDY SCOPE

1.3.1 MARKET SEGMENTATION

FIGURE 1 AR VR SOFTWARE MARKET SEGMENTATION

1.3.2 REGIONS COVERED

1.3.3 INCLUSIONS AND EXCLUSIONS

1.3.4 YEARS CONSIDERED

1.4 CURRENCY CONSIDERED

TABLE 1 USD EXCHANGE RATES, 2020–2022

1.5 STAKEHOLDERS

1.6 RECESSION IMPACT

2 RESEARCH METHODOLOGY (Page No. - 30)

2.1 RESEARCH DATA

FIGURE 2 RESEARCH DESIGN

2.1.1 SECONDARY DATA

2.1.1.1 Secondary sources

2.1.2 PRIMARY DATA

2.1.2.1 Primary interviews with experts

2.1.2.2 Breakdown of primary profiles

FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION

2.1.2.3 Primary sources

2.1.2.4 Key insights from industry experts

2.2 MARKET SIZE ESTIMATION

FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF OFFERINGS IN AR VR SOFTWARE MARKET

FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): MARKET

2.2.1 BOTTOM-UP APPROACH

FIGURE 6 BOTTOM-UP APPROACH

FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY USING BOTTOM-UP APPROACH

2.2.2 TOP-DOWN APPROACH

FIGURE 8 TOP-DOWN APPROACH

2.3 DATA TRIANGULATION

FIGURE 9 DATA TRIANGULATION

2.4 RISK ASSESSMENT

TABLE 2 RISK ANALYSIS

2.5 RESEARCH ASSUMPTIONS

TABLE 3 RESEARCH ASSUMPTIONS

2.6 RESEARCH LIMITATIONS

2.7 IMPLICATION OF RECESSION ON AR VR SOFTWARE MARKET

3 EXECUTIVE SUMMARY (Page No. - 41)

FIGURE 10 MARKET TO WITNESS SIGNIFICANT GROWTH DURING FORECAST PERIOD

FIGURE 11 MARKET: REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS (Page No. - 44)

4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR VR SOFTWARE MARKET

FIGURE 12 GOVERNMENT INITIATIVES AND STRONG REGULATORY FRAMEWORK TO DRIVE MARKET

4.2 MARKET, BY TECHNOLOGY TYPE

FIGURE 13 AR SOFTWARE SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD

4.3 MARKET, BY SOFTWARE TYPE

FIGURE 14 SOFTWARE DEVELOPMENT KIT SEGMENT ESTIMATED TO LEAD MARKET IN 2023

4.4 MARKET, BY VERTICAL

FIGURE 15 MEDIA & ENTERTAINMENT SEGMENT TO LEAD MARKET DURING FORECAST PERIOD

4.5 NORTH AMERICA: MARKET, BY TECHNOLOGY TYPE AND TOP THREE VERTICALS

FIGURE 16 AR SOFTWARE AND MEDIA & ENTERTAINMENT SEGMENTS ESTIMATED TO HOLD LARGEST MARKET SHARES IN 2023

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 47)

5.1 INTRODUCTION

5.2 MARKET DYNAMICS

FIGURE 17 AR VR SOFTWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES

5.2.1 DRIVERS

5.2.1.1 Growing popularity of gaming

5.2.1.2 Diverse use cases of AR/VR across multiple industries

5.2.1.3 Advancements in real-time rendering engines

5.2.2 RESTRAINTS

5.2.2.1 Diversity of AR/VR platforms and complex development landscape

5.2.2.2 High initial costs and limited hardware options

5.2.3 OPPORTUNITIES

5.2.3.1 Increase in remote working and collaboration through AR/VR software

5.2.3.2 Increasing role of AR/VR software in healthcare transformation

5.2.4 CHALLENGES

5.2.4.1 Requirement for optimized performance in AR/VR

5.2.4.2 Limited availability of content for AR/VR

5.3 INDUSTRY TRENDS

5.3.1 BRIEF HISTORY OF AR/VR SOFTWARE

FIGURE 18 BRIEF HISTORY OF AR/VR SOFTWARE

5.3.1.1 1950–1970

5.3.1.2 1970–2000

5.3.1.3 2000–2010

5.3.1.4 2011–2023

5.3.2 CASE STUDY ANALYSIS

5.3.2.1 Case study 1: Magna supercharges its quality control and training processes with AR

5.3.2.2 Case study 2: STERIS helps customers reduce critical mistakes with AR

5.3.2.3 Case study 3: Revolutionizing technical training in VR

5.3.2.4 Case study 4: Streamlining enterprise VR training development

5.3.3 ECOSYSTEM ANALYSIS

FIGURE 19 AR VR SOFTWARE MARKET ECOSYSTEM MAPPING

TABLE 4 MARKET: ECOSYSTEM

5.3.3.1 AR software providers

5.3.3.2 VR software providers

5.3.4 VALUE CHAIN ANALYSIS

FIGURE 20 MARKET: VALUE CHAIN ANALYSIS

5.3.5 REGULATORY LANDSCAPE

5.3.5.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 5 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 6 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 7 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 8 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

5.3.5.2 North America

5.3.5.2.1 US

5.3.5.2.2 Canada

5.3.5.3 Europe

5.3.5.3.1 UK

5.3.5.3.2 Germany

5.3.5.4 Asia Pacific

5.3.5.4.1 China

5.3.5.4.2 India

5.3.5.4.3 Japan

5.3.5.5 Middle East & Africa

5.3.5.5.1 UAE

5.3.5.5.2 South Africa

5.3.5.6 Latin America

5.3.5.6.1 Brazil

5.3.6 PRICING ANALYSIS

5.3.6.1 Average selling price trend of key players, by VR software

TABLE 9 AVERAGE SELLING PRICE OF KEY PLAYERS, BY VR SOFTWARE (USD)

5.3.6.2 Indicative pricing analysis of key players, by AR software

TABLE 10 INDICATIVE PRICING ANALYSIS, BY AR SOFTWARE (USD)

5.3.7 TECHNOLOGY ANALYSIS

5.3.7.1 Key technologies

5.3.7.1.1 3D modeling and rendering

5.3.7.1.2 Simulations and physics engine

5.3.7.1.3 Augmented reality cloud

5.3.7.2 Complementary technologies

5.3.7.2.1 Artificial intelligence & machine learning (AI & ML)

5.3.7.2.2 5G connectivity

5.3.7.2.3 Haptics

5.3.7.2.4 Spatial computing

5.3.7.3 Adjacent technologies

5.3.7.3.1 Blockchain

5.3.7.3.2 Wearable technology

5.3.7.3.3 IoT

5.3.8 PATENT ANALYSIS

5.3.8.1 Methodology

5.3.8.2 Types of patents

TABLE 11 PATENTS FILED, 2021–2023

5.3.8.3 Innovations and patent applications

FIGURE 21 NUMBER OF PATENTS GRANTED ANNUALLY, 2021–2023

5.3.8.3.1 Top applicants

FIGURE 22 TOP 10 PATENT APPLICANTS WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2021–2023

TABLE 12 PATENTS GRANTED IN AR VR SOFTWARE MARKET, 2021–2023

5.3.9 KEY STAKEHOLDERS AND BUYING CRITERIA

5.3.9.1 Key stakeholders in buying process

FIGURE 23 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 VERTICALS

TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 VERTICALS (%)

5.3.9.2 Buying criteria

FIGURE 24 KEY BUYING CRITERIA FOR TOP 3 VERTICALS

TABLE 14 KEY BUYING CRITERIA FOR TOP 3 VERTICALS

5.3.10 KEY CONFERENCES AND EVENTS, 2023–2024

TABLE 15 DETAILED LIST OF CONFERENCES AND EVENTS, 2023–2024

5.3.11 PORTER’S FIVE FORCES ANALYSIS

TABLE 16 MARKET: PORTER’S FIVE FORCES ANALYSIS

5.3.11.1 Threat of new entrants

5.3.11.2 Threat of substitutes

5.3.11.3 Bargaining power of buyers

5.3.11.4 Bargaining power of suppliers

5.3.11.5 Intensity of competitive rivalry

5.3.12 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS

FIGURE 25 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS

5.3.13 BEST PRACTICES OF AR VR SOFTWARE MARKET

5.3.13.1 User-centered design

5.3.13.2 Cross-platform compatibility

5.3.13.3 Interactivity and immersion

5.3.13.4 Accessibility

5.3.13.5 Content creation

5.3.14 CURRENT AND EMERGING BUSINESS MODELS

5.3.14.1 Subscription services model

5.3.14.2 Freemium

5.3.14.3 Pay-per-use or pay-per-session

5.3.14.4 Enterprise licensing

5.3.14.5 Content marketplace

5.3.15 AR VR SOFTWARE TOOLS, FRAMEWORKS, AND TECHNIQUES

5.3.15.1 AR VR software tools

5.3.15.1.1 Content creation tools

5.3.15.1.2 Development platforms

5.3.15.1.3 Visualization and simulation software

5.3.15.2 AR VR software frameworks

5.3.15.2.1 OpenXR

5.3.15.2.2 WebXR

5.3.15.3 AR VR software techniques

5.3.15.3.1 3D modeling and texturing

5.3.15.3.2 User interface design

5.3.15.3.3 Simultaneous localization and mapping

5.3.15.3.4 Rendering

5.3.15.3.5 Tracking

5.3.15.3.6 Computer vision

5.3.16 FUTURE LANDSCAPE OF AR VR SOFTWARE MARKET

5.3.16.1 AR VR software technology roadmap till 2030

5.3.16.1.1 Short-term roadmap (2023–2025)

5.3.16.1.2 Mid-term roadmap (2026–2028)

5.3.16.1.3 Long-term roadmap (2029–2030)

6 AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE (Page No. - 74)

6.1 INTRODUCTION

FIGURE 26 AR VR SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD

6.1.1 TECHNOLOGY TYPE: MARKET DRIVERS

TABLE 17 MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 18 MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

6.2 AR SOFTWARE

6.2.1 ENHANCES REAL-WORLD EXPERIENCES BY ADDING LAYERS OF IMMERSION AND INTERACTION USING AR

TABLE 19 AR SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 20 AR SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)

6.2.2 MARKER-BASED AR TECHNOLOGY

6.2.3 MARKERLESS AR TECHNOLOGY

6.3 VR SOFTWARE

6.3.1 CRAFTS HYPER-REALISTIC WORLDS FOR UNPARALLELED IMMERSIVE EXPLORATION AND INNOVATION

TABLE 21 VR SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 22 VR SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)

7 AR VR SOFTWARE MARKET, BY SOFTWARE TYPE (Page No. - 79)

7.1 INTRODUCTION

FIGURE 27 TRAINING SIMULATION SOFTWARE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD

7.1.1 SOFTWARE TYPE: MARKET DRIVERS

TABLE 23 MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 24 MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

7.2 SOFTWARE DEVELOPMENT KIT (SDK)

7.2.1 TOOLS AND KITS TO ENGINEER MORE AR/VR EXPERIENCES AND APPLICATIONS

TABLE 25 SOFTWARE DEVELOPMENT KIT: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 26 SOFTWARE DEVELOPMENT KIT: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.3 GAME ENGINE

7.3.1 BUILDS VIRTUAL WORLDS AND IMMERSIVE GAMING ADVENTURES

TABLE 27 GAME ENGINE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 28 GAME ENGINE: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.4 MODELING & VISUALIZATION SOFTWARE

7.4.1 HELPS DESIGN INTERACTIVE VISUAL EXPERIENCES WITH EXTREME PRECISION AND DETAIL

TABLE 29 MODELING & VISUALIZATION SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 30 MODELING & VISUALIZATION SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.5 CONTENT MANAGEMENT SYSTEM

7.5.1 MANAGES AR AND VR MULTIMEDIA CONTENT ACROSS MULTIPLE PLATFORMS

TABLE 31 CONTENT MANAGEMENT SYSTEM: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 32 CONTENT MANAGEMENT SYSTEM: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.6 TRAINING SIMULATION SOFTWARE

7.6.1 SIMULATES REALISTIC TRAINING MODULES TO SAVE TIME AND COST

TABLE 33 TRAINING SIMULATION SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 34 TRAINING SIMULATION SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.7 OTHER SOFTWARE

TABLE 35 OTHER SOFTWARE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 36 OTHER SOFTWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)

8 AR VR SOFTWARE MARKET, BY VERTICAL (Page No. - 88)

8.1 INTRODUCTION

FIGURE 28 TRAVEL & HOSPITALITY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD

8.1.1 VERTICAL: MARKET DRIVERS

TABLE 37 MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 38 MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

8.2 MEDIA & ENTERTAINMENT

8.2.1 INCREASING POPULARITY OF AR/VR-BASED GAMING TO DRIVE MARKET

8.2.2 USE CASES

8.2.2.1 Immersive gaming experiences

8.2.2.2 Enhanced sports viewing

TABLE 39 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 40 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.3 RETAIL & ECOMMERCE

8.3.1 RESHAPING VIRTUAL SHOPPING EXPERIENCES WITH AR AND VR

8.3.2 USE CASE

8.3.2.1 Virtual try-on

8.3.2.2 Furniture and decor visualization

TABLE 41 RETAIL & ECOMMERCE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 42 RETAIL & ECOMMERCE: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.4 TRAINING & EDUCATION

8.4.1 ELEVATING EDUCATION THROUGH IMMERSIVE TRAINING EXPERIENCES

8.4.2 USE CASES

8.4.2.1 Employee training

8.4.2.2 Historical reconstruction

TABLE 43 TRAINING & EDUCATION: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 44 TRAINING & EDUCATION: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.5 TRAVEL & HOSPITALITY

8.5.1 AR AND VR TECHNOLOGIES HELP TRAVELERS RESEARCH, PLAN, AND EXPERIENCE JOURNEYS

8.5.2 USE CASE

8.5.2.1 Virtual destination tours

8.5.2.2 Language translation and navigation

TABLE 45 TRAVEL & HOSPITALITY: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 46 TRAVEL & HOSPITALITY: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.6 REAL ESTATE

8.6.1 AR-BASED INSIGHTS AND PROPERTY TOURS

8.6.2 USE CASE

8.6.2.1 Interactive 3D floor plans

8.6.2.2 Architectural visualization

TABLE 47 REAL ESTATE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 48 REAL ESTATE: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.7 MANUFACTURING

8.7.1 AR AND VR ASSIST IN MANUFACTURING TO MAINTAIN RISK-FREE ENVIRONMENTS

8.7.2 USE CASE

8.7.2.1 Design and prototyping

8.7.2.2 Quality control

TABLE 49 MANUFACTURING: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 50 MANUFACTURING: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.8 HEALTHCARE

8.8.1 AR AND VR TECHNOLOGIES ENHANCE PATIENT CARE, MEDICAL TRAINING, AND THERAPEUTIC INTERVENTIONS

8.8.2 USE CASE

8.8.2.1 Phobia and PTSD treatment

8.8.2.2 Surgical planning

TABLE 51 HEALTHCARE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 52 HEALTHCARE: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.9 AEROSPACE & DEFENSE

8.9.1 IMPROVING SITUATIONAL AWARENESS AND PLANNING EFFECTIVE RESPONSE WITH AR AND VR-BASED SIMULATION

8.9.2 USE CASE

8.9.2.1 Flight simulation and training

8.9.2.2 Military training simulation

TABLE 53 AEROSPACE & DEFENSE: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 54 AEROSPACE & DEFENSE: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.10 AUTOMOTIVE

8.10.1 AR AND VR TECHNOLOGIES ENHANCE PROTOTYPING PROCESSES BY BUILDING MORE INTERACTIVE 3D MODELS

8.10.2 USE CASE

8.10.2.1 Vehicle customization

8.10.2.2 Autonomous vehicle development

TABLE 55 AUTOMOTIVE: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 56 AUTOMOTIVE: MARKET, BY REGION, 2023–2028 (USD MILLION)

8.11 OTHER VERTICALS

8.11.1 USE CASE

8.11.1.1 Remote technical support

8.11.1.2 Inventory management

8.11.1.3 Infrastructure design

TABLE 57 OTHER VERTICALS: MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 58 OTHER VERTICALS: MARKET, BY REGION, 2023–2028 (USD MILLION)

9 AR VR SOFTWARE MARKET, BY REGION (Page No. - 105)

9.1 INTRODUCTION

TABLE 59 MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 60 MARKET, BY REGION, 2023–2028 (USD MILLION)

9.2 NORTH AMERICA

9.2.1 NORTH AMERICA: MARKET DRIVERS

9.2.2 NORTH AMERICA: RECESSION IMPACT

FIGURE 29 NORTH AMERICA: MARKET SNAPSHOT

TABLE 61 NORTH AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2017–2022 (USD MILLION)

TABLE 62 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

TABLE 63 NORTH AMERICA: MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 64 NORTH AMERICA: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 65 NORTH AMERICA: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 66 NORTH AMERICA: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 67 NORTH AMERICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 68 NORTH AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.2.3 US

9.2.3.1 Extensive research in AR and VR to drive market

TABLE 69 US: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 70 US: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 71 US: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 72 US: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 73 US: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 74 US: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.2.4 CANADA

9.2.4.1 Rising implementation of AR/VR software by enterprises to drive market

TABLE 75 CANADA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 76 CANADA: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 77 CANADA: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 78 CANADA MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 79 CANADA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 80 CANADA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.3 EUROPE

9.3.1 EUROPE: MARKET DRIVERS

9.3.2 EUROPE: RECESSION IMPACT

TABLE 81 EUROPE: AR VR SOFTWARE MARKET, BY COUNTRY, 2017–2022 (USD MILLION)

TABLE 82 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

TABLE 83 EUROPE: MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 84 EUROPE: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 85 EUROPE: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 86 EUROPE: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 87 EUROPE: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 88 EUROPE: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.3.3 UK

9.3.3.1 Funding initiatives, grants, and tax incentives for tech companies to drive market

TABLE 89 UK: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 90 UK: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 91 UK: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 92 UK: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 93 UK: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 94 UK: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.3.4 GERMANY

9.3.4.1 Focus on integrating AR and VR within industries and film making to drive market

9.3.5 FRANCE

9.3.5.1 Favorable government policies and rising adoption of immersive technologies in automobile and fashion industries to drive market

9.3.6 ITALY

9.3.6.1 Increasing demand for AR/VR-based tourism to drive market

9.3.7 SPAIN

9.3.7.1 Increasing use of AR/VR in building interactive and engaging infrastructure to drive market

9.3.8 NORDICS

9.3.8.1 Tech-savvy population and robust investment in technology companies to drive market

9.3.9 REST OF EUROPE

9.4 ASIA PACIFIC

9.4.1 ASIA PACIFIC: MARKET DRIVERS

9.4.2 ASIA PACIFIC: RECESSION IMPACT

FIGURE 30 ASIA PACIFIC: AR VR SOFTWARE MARKET SNAPSHOT

TABLE 95 ASIA PACIFIC: MARKET, BY COUNTRY, 2017–2022 (USD MILLION)

TABLE 96 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

TABLE 97 ASIA PACIFIC: MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 98 ASIA PACIFIC: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 99 ASIA PACIFIC: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 100 ASIA PACIFIC: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 101 ASIA PACIFIC: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 102 ASIA PACIFIC: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.4.3 CHINA

9.4.3.1 Robust tech ecosystem to drive market

TABLE 103 CHINA: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 104 CHINA: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 105 CHINA: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 106 CHINA: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 107 CHINA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 108 CHINA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.4.4 INDIA

9.4.4.1 Investments, partnerships, and government support to drive market

9.4.5 JAPAN

9.4.5.1 Introduction of AR and VR-friendly policies and regulations to drive market

9.4.6 AUSTRALIA & NEW ZEALAND

9.4.6.1 Increasing application of AR and VR in defense and farming to drive market

9.4.7 SOUTH KOREA

9.4.7.1 Thriving gaming ecosystem to drive market

9.4.8 SOUTHEAST ASIA

9.4.8.1 Increasing adoption of AR and VR in tourism to drive market

9.4.9 REST OF ASIA PACIFIC

9.5 MIDDLE EAST & AFRICA

9.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS

9.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT

TABLE 109 MIDDLE EAST & AFRICA: AR VR SOFTWARE MARKET, BY REGION, 2017–2022 (USD MILLION)

TABLE 110 MIDDLE EAST & AFRICA: MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 111 MIDDLE EAST & AFRICA: MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 112 MIDDLE EAST & AFRICA: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 113 MIDDLE EAST & AFRICA: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 114 MIDDLE EAST & AFRICA: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 115 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 116 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.5.3 MIDDLE EAST

9.5.3.1 Growing adoption of AR VR technologies to enhance healthcare and tourism to drive market

TABLE 117 MIDDLE EAST: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 118 MIDDLE EAST: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 119 MIDDLE EAST: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 120 MIDDLE EAST: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 121 MIDDLE EAST: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 122 MIDDLE EAST: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.5.4 AFRICA

9.5.4.1 Strong initiatives from governments and companies to drive market

9.6 LATIN AMERICA

9.6.1 LATIN AMERICA: MARKET DRIVERS

9.6.2 LATIN AMERICA: RECESSION IMPACT

TABLE 123 LATIN AMERICA: AR VR SOFTWARE MARKET, BY COUNTRY, 2017–2022 (USD MILLION)

TABLE 124 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

TABLE 125 LATIN AMERICA: MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 126 LATIN AMERICA: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 127 LATIN AMERICA: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 128 LATIN AMERICA: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 129 LATIN AMERICA: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 130 LATIN AMERICA: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.6.3 BRAZIL

9.6.3.1 Increasing adoption of AR/VR in education and healthcare to drive market

TABLE 131 BRAZIL: AR VR SOFTWARE MARKET, BY TECHNOLOGY TYPE, 2017–2022 (USD MILLION)

TABLE 132 BRAZIL: MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

TABLE 133 BRAZIL: MARKET, BY SOFTWARE TYPE, 2017–2022 (USD MILLION)

TABLE 134 BRAZIL: MARKET, BY SOFTWARE TYPE, 2023–2028 (USD MILLION)

TABLE 135 BRAZIL: MARKET, BY VERTICAL, 2017–2022 (USD MILLION)

TABLE 136 BRAZIL: MARKET, BY VERTICAL, 2023–2028 (USD MILLION)

9.6.4 MEXICO

9.6.4.1 Government initiatives and adoption of AR/VR across diverse sectors to drive market

9.6.5 REST OF LATIN AMERICA

10 COMPETITIVE LANDSCAPE (Page No. - 149)

10.1 INTRODUCTION

10.2 STRATEGIES ADOPTED BY KEY PLAYERS

TABLE 137 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS

10.3 HISTORICAL REVENUE ANALYSIS

FIGURE 31 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS, 2020–2022 (USD MILLION)

10.4 MARKET SHARE ANALYSIS OF KEY PLAYERS

TABLE 138 MARKET: DEGREE OF COMPETITION

10.5 COMPANY EVALUATION MATRIX

10.5.1 STARS

10.5.2 EMERGING LEADERS

10.5.3 PERVASIVE PLAYERS

10.5.4 PARTICIPANTS

FIGURE 32 MARKET: COMPANY EVALUATION MATRIX, 2023

10.5.5 COMPANY FOOTPRINT

TABLE 139 COMPANY FOOTPRINT

TABLE 140 TECHNOLOGY FOOTPRINT

TABLE 141 SOFTWARE FOOTPRINT

TABLE 142 REGIONAL FOOTPRINT

10.6 STARTUP/SME EVALUATION MATRIX

10.6.1 PROGRESSIVE COMPANIES

10.6.2 RESPONSIVE COMPANIES

10.6.3 DYNAMIC COMPANIES

10.6.4 STARTING BLOCKS

FIGURE 33 AR VR SOFTWARE MARKET: STARTUP/SME EVALUATION MATRIX, 2023

10.6.5 COMPETITIVE BENCHMARKING

TABLE 143 DETAILED LIST OF STARTUPS/SMES

TABLE 144 COMPETITIVE BENCHMARKING OF STARTUPS/SMES

TABLE 145 COMPETITIVE BENCHMARKING OF KEY PLAYERS

10.7 COMPETITIVE SCENARIO AND TRENDS

10.7.1 PRODUCT LAUNCHES

TABLE 146 MARKET: PRODUCT LAUNCHES, JANUARY 2021–SEPTEMBER 2023

10.7.2 DEALS

TABLE 147 MARKET: DEALS, JANUARY 2021–SEPTEMBER 2023

10.7.3 OTHERS

TABLE 148 AR VR SOFTWARE MARKET: OTHERS

10.8 AR VR PRODUCT BENCHMARKING

10.8.1 PROMINENT AR SOFTWARE SOLUTIONS

TABLE 149 COMPARATIVE ANALYSIS OF PROMINENT AR SOFTWARE

10.8.1.1 Unity AR Engine

10.8.1.2 Microsoft Mesh

10.8.1.3 ARCore

10.8.1.4 Frontline AR

10.8.1.5 Zoho Corporation Lens

10.8.2 PROMINENT VR SOFTWARE SOLUTIONS

TABLE 150 COMPARATIVE ANALYSIS OF PROMINENT VR SOFTWARE

10.8.2.1 Unity VR tools

10.8.2.2 Oculus Platform SDK

10.8.2.3 NVIDIA Corporation Omniverse

10.8.2.4 myVR Software

10.8.2.5 Wevr Virtual Studio

10.9 VALUATION AND FINANCIAL METRICS OF KEY AR VR SOFTWARE VENDORS

FIGURE 34 VALUATION AND FINANCIAL METRICS OF KEY AR VR SOFTWARE VENDORS

11 COMPANY PROFILES (Page No. - 167)

11.1 KEY PLAYERS

(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*

11.1.1 META

TABLE 151 META: COMPANY OVERVIEW

FIGURE 35 META: COMPANY SNAPSHOT

TABLE 152 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 153 META: DEALS

11.1.2 MICROSOFT

TABLE 154 MICROSOFT: COMPANY OVERVIEW

FIGURE 36 MICROSOFT: COMPANY SNAPSHOT

TABLE 155 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 156 MICROSOFT: DEALS

11.1.3 GOOGLE

TABLE 157 GOOGLE: COMPANY OVERVIEW

FIGURE 37 GOOGLE: COMPANY SNAPSHOT

TABLE 158 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 159 GOOGLE: PRODUCT LAUNCHES

TABLE 160 GOOGLE: DEALS

11.1.4 UNITY TECHNOLOGIES

TABLE 161 UNITY TECHNOLOGIES: COMPANY OVERVIEW

FIGURE 38 UNITY TECHNOLOGIES: COMPANY SNAPSHOT

TABLE 162 UNITY TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 163 UNITY TECHNOLOGIES: DEALS

11.1.5 QUALCOMM

TABLE 164 QUALCOMM: COMPANY OVERVIEW

FIGURE 39 QUALCOMM: COMPANY SNAPSHOT

TABLE 165 QUALCOMM: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 166 QUALCOMM: DEALS

TABLE 167 QUALCOMM: OTHERS

11.1.6 ADOBE

TABLE 168 ADOBE: COMPANY OVERVIEW

FIGURE 40 ADOBE: COMPANY SNAPSHOT

TABLE 169 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 170 ADOBE: DEALS

11.1.7 AUTODESK

TABLE 171 AUTODESK: COMPANY OVERVIEW

FIGURE 41 AUTODESK: COMPANY SNAPSHOT

TABLE 172 AUTODESK: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 173 AUTODESK: DEALS

11.1.8 PTC

TABLE 174 PTC: COMPANY OVERVIEW

FIGURE 42 PTC: COMPANY SNAPSHOT

TABLE 175 PTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 176 PTC: PRODUCT LAUNCHES

TABLE 177 PTC: DEALS

11.1.9 TEAMVIEWER

TABLE 178 TEAMVIEWER: COMPANY OVERVIEW

FIGURE 43 TEAMVIEWER: COMPANY SNAPSHOT

TABLE 179 TEAMVIEWER: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 180 TEAMVIEWER: PRODUCT LAUNCHES

TABLE 181 TEAMVIEWER: DEALS

11.1.10 NVIDIA CORPORATION

TABLE 182 NVIDIA CORPORATION: COMPANY OVERVIEW

FIGURE 44 NVIDIA CORPORATION: COMPANY SNAPSHOT

TABLE 183 NVIDIA CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 184 NVIDIA CORPORATION: PRODUCT LAUNCHES

TABLE 185 NVIDIA CORPORATION: DEALS

11.1.11 ADVANCED MICRO DEVICES

TABLE 186 ADVANCED MICRO DEVICES: COMPANY OVERVIEW

FIGURE 45 ADVANCED MICRO DEVICES: COMPANY SNAPSHOT

TABLE 187 ADVANCED MICRO DEVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 188 ADVANCED MICRO DEVICES: DEALS

11.1.12 ZOHO CORPORATION

11.1.13 VMWARE

11.1.14 HEXAGON AB

11.1.15 MAGIC LEAP

11.2 OTHER PLAYERS

11.2.1 TAQTILE

TABLE 189 TAQTILE: COMPANY OVERVIEW

TABLE 190 TAQTILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 191 TAQTILE: PRODUCT LAUNCHES

TABLE 192 TAQTILE: DEALS

11.2.2 BLIPPAR

11.2.3 AUGMENT

11.2.4 SHAPESXR

11.2.5 ARUVR

11.2.6 SCOPE AR

11.2.7 VECTARY

11.2.8 EON REALITY

11.2.9 WEVR

11.2.10 TALESPIN REALITY LABS

11.2.11 SQUINT

11.2.12 NIANTIC

11.2.13 MARXENT LABS

11.2.14 INGLOBE TECHNOLOGIES

11.2.15 ULTRALEAP

11.2.16 AMELIA VIRTUAL CARE

*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.

12 ADJACENT/RELATED MARKETS (Page No. - 223)

12.1 INTRODUCTION

12.2 EXTENDED REALITY MARKET

12.2.1 MARKET DEFINITION

12.2.2 MARKET OVERVIEW

12.2.3 EXTENDED REALITY MARKET, BY TECHNOLOGY

TABLE 193 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)

TABLE 194 EXTENDED REALITY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)

12.2.4 EXTENDED REALITY MARKET, BY VR TECHNOLOGY

TABLE 195 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2019–2022 (USD MILLION)

TABLE 196 VR TECHNOLOGY: EXTENDED REALITY MARKET, BY TECHNOLOGY TYPE, 2023–2028 (USD MILLION)

12.2.5 EXTENDED REALITY MARKET, BY OFFERING

TABLE 197 EXTENDED REALITY MARKET, BY OFFERING, 2019–2022 (USD MILLION)

TABLE 198 EXTENDED REALITY MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 199 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)

TABLE 200 HARDWARE: EXTENDED REALITY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)

TABLE 201 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)

TABLE 202 AR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)

TABLE 203 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)

TABLE 204 VR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)

TABLE 205 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)

TABLE 206 MR SOFTWARE: EXTENDED REALITY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)

12.2.6 EXTENDED REALITY MARKET, DEVICE TYPE

TABLE 207 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)

TABLE 208 EXTENDED REALITY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)

12.2.7 EXTENDED REALITY MARKET, BY REGION

TABLE 209 EXTENDED REALITY MARKET, BY REGION, 2019–2022 (USD MILLION)

TABLE 210 EXTENDED REALITY MARKET, BY REGION, 2023–2028 (USD MILLION)

12.3 IMMERSIVE ANALYTICS MARKET

12.3.1 MARKET DEFINITION

12.3.2 MARKET OVERVIEW

12.3.3 IMMERSIVE ANALYTICS MARKET, BY OFFERING

TABLE 211 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 212 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION)

TABLE 213 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 214 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 215 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 216 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 217 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION)

TABLE 218 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 219 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

12.3.4 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY

TABLE 220 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)

TABLE 221 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 222 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 223 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 224 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 225 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

TABLE 226 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

12.3.5 IMMERSIVE ANALYTICS MARKET, BY REGION

TABLE 227 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)

13 APPENDIX (Page No. - 238)

13.1 DISCUSSION GUIDE

13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL

13.3 CUSTOMIZATION OPTIONS

13.4 RELATED REPORTS

13.5 AUTHOR DETAILS

This research study involved the extensive use of secondary sources, directories, and databases, such as Dun & Bradstreet (D&B) Hoovers and Bloomberg BusinessWeek, to identify and collect information useful for a technical, market-oriented, and commercial study of the AR VR Software market. The primary sources have been mainly industry experts from the core and related industries and preferred suppliers, manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all segments of the value chain of this market. In-depth interviews have been conducted with various primary respondents, including key industry participants, subject matter experts, C-level executives of key market players, and industry consultants to obtain and verify critical qualitative and quantitative information.

Secondary Research

The market for companies offering AR VR Software solutions and services to different verticals has been estimated and projected based on the secondary data made available through paid and unpaid sources, as well as by analyzing their product portfolios in the ecosystem of the AR VR Software market. It also involved rating company products based on their performance and quality. In the secondary research process, various sources such as the Immersive Technology Alliance (ITA), International Virtual Reality and Healthcare Association (IVHA), VR/AR Association (VRARA), Augmented Reality for Enterprise Alliance (AREA), have been referred to for identifying and collecting information for this study on the AR VR Software market. The secondary sources included annual reports, press releases and investor presentations of companies, white papers, journals, and certified publications and articles by recognized authors, directories, and databases. Secondary research has been mainly used to obtain key information about the supply chain of the market, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both market- and technology-oriented perspectives that have been further validated by primary sources.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from AR VR Software solution vendors, SIs, professional service providers, and industry associations; and key opinion leaders. Primary interviews were conducted to gather insights, such as market statistics, revenue data collected from solutions and services, market breakups, market size estimations, market forecasts, and data triangulation. Primary research also helped in understanding various trends related to technologies, applications, deployments, and regions. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Strategy Officers (CSOs), and end users using AR VR Software solutions, were interviewed to understand the buyer’s perspective on suppliers, products, service providers, and their current usage of AR VR Software solutions which would impact the overall AR VR Software market.

AR VR Software Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the size of the AR VR Software market. The first approach involves estimating market size by summing up the revenue generated by companies through the sale of AR and VR Software offerings.

Both top-down and bottom-up approaches were used to estimate and validate the total size of the AR VR Software market. These methods were extensively used to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

Key players in the market have been identified through extensive secondary research.
In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
All percentage shares, splits, and breakups have been determined using secondary sources and verified through primary sources.

AR VR Software Market Size: Bottom-Up Approach

AR VR Software Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

AR VR Software Market Size: Top-Down Approach

AR VR Software Market Size, and Share

Data Triangulation

After arriving at the overall market size, the AR VR Software market was divided into several segments and subsegments. A data triangulation procedure was used to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

AR and VR software refer to computer programs and applications designed to create interactive, immersive, and often sensory-rich digital experiences. AR software overlays digital information onto the real world, enhancing it with digital elements, while VR software completely immerses users in a computer-generated environment, typically through headsets or other devices. These software technologies find applications in gaming, education, training, simulations, entertainment, and various industries, transforming how users interact with digital content and their surroundings.

Key Stakeholders

AR VR Software providers
Government organizations, forums, alliances, and associations
Consulting service providers
Value-added resellers (VARs)
End users
System integrators
Research organizations
Consulting companies

Report Objectives

To determine and forecast the global AR VR Software market by technology (AR software, VR software), software type, vertical, and region from 2023 to 2038, and analyze the various macroeconomic and microeconomic factors affecting market growth.
To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market.
To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall market.
To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the AR VR Software market.
To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market's competitive landscape.
Track and analyze competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and research and development (R&D) activities.

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report: