Authentication and Brand Protection Market

Authentication and Brand Protection Market with COVID-19 impact –Technology (Overt, Covert, Forensic, Digital), Offering (Security Labels, Security Inks, Holograms), Authentication Mode, Application, and Region - Global Forecast to 2026

Report Code: SE 7858 Mar, 2021, by marketsandmarkets.com

[211 Pages Report] The authentication and brand protection market  size is expected to reach USD 3.7 billion by 2026 from USD 2.5 billion in 2021, at a CAGR of 8.3%  during the forecast period.

The growth of market is driven by increasing focus on safeguarding product and brand integrity, and stringent anti-counterfeiting laws and regulations enforced by governments. Economic growth and expansion of the manufacturing industry in the region have significantly impacted the demand for authentication and brand protection in APAC region.

Authentication and Brand Protection Market

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COVID-19 impact on the authentication and brand protection market

In 2020, COVID-19 had a negative effect on the authentication and brand protection market, resulting in decreased the revenues generated from them. As a result, a drop was witnessed in the growth trend of the market during the first half of 2020. This trend is expected to discontinue in the latter half of the year as the demand is expected to increase due to the growing concern for authentication and brand protection.

The COVID-19 pandemic has substantially impacted the value chain of market. The US, China, India, South Korea, and Japan, which have been adversely affected by the pandemic, account for a significant share of global authentication and brand protection. The electronics, automotive, luxury goods, cosmetics witnessed a low demand, which is expected to continue for the short term due to the global slowdown and declining purchasing power.

Market Dynamics

Driver: Increasing focus on safeguarding product and brand integrity

Branding is one of the important factors for any company to safeguard its place in the market. Companies outlay large amounts for building brand image; however, counterfeiters easily use the brand identity for the sale of counterfeit products. Intangible brand assets, such as brand-name, logo, or slogan, are protected by copyrights and trademark filings but companies struggle to protect their physical products—which are the most valuable assets for companies to keep their image intact in the market. Counterfeiting impacts the image and sales of a company, damages the authentic brand's reputation and harms the long-term trust built with business partners. With the ever-increasing concerns related to product counterfeiting, businesses are increasingly focusing on safeguarding the integrity of their brands. They are resorting to authentication technologies such as barcodes, RFID’s, holograms, and tamper-evident seals and tapes. Thus, retailers, distributors, or end users can verify the authenticity of products through the instructions provided by the company.

Restraint: Requirement for high initial capital investment

The technologies used for authentication and brand protection require high investment. Thus, the huge initial investment represents a high entry barrier to potential entrants. The clients may demand specifically designed products, which would increase the cost of operation for the product manufacturer. Thus, the new companies entering the market have to bear the huge cost and low profit margins. Additionally, the companies require strong distribution network for sustaining in the market. Moreover, the brand protection industry is subject to various guidelines set by local governments, and players have to abide by the safety standards prescribed by governments and other regulatory bodies.

Opportunity: Increasing demand from emerging economies in APAC

Industries such as automotive, food & beverages, agriculture, clothing & apparel, footwear, and pharmaceutical in emerging markets are registering a high growth rate, which is projected to drive the market for authentication and brand protection in the coming years. Additionally, according to Organisation for Economic Co-operation and Development (OECD), the APAC region is the leading digital economy in the world, driven by the expansion of technologies such as blockchain and cloud computing. According to the World Bank, in 2019, APAC was the largest market for many industries in the world, especially for fabric and clothing & apparel production, accounting for a major share of the total global market. With the growth in the consumption of consumer goods, stringent policies on counterfeiting activities, and increased awareness of human safety, it is projected that the APAC region will be the most lucrative market for authentication and brand protection solution providers.

Challenge: Spreading awareness about the authentication of products

Counterfeiting is one of the major challenges for brands across the globe. Counterfeit products are hard to distinguish from genuine ones. Thus, to authenticate the product, consumers need to be well aware of the authentication technologies used by companies for brand protection. The manufacturer cannot openly spread the word about the technology used to determine whether the product is genuine, as these technologies can also be adopted by counterfeiters once they get to know about them. Thus to overcome the problem, companies make sure that such information directly reaches end-users, which can be done by educating the distributors about the technologies.

The overt segment to hold the largest size of authentication and brand protection market by 2026

The overt brand protection solutions can be used for both investigative and consumer validation of product authenticity. Some of the overt authentication offerings are holograms, complex security printing, and embossed optical films. Additionally, overt technology-based authentication and brand protection solutions have decorative appeal and are relatively cheap

The pharmaceuticals to account for the largest size of the authentication and brand protection market in 2021.

The COVID-19 pandemic has boosted the growth of the pharmaceuticals industry worldwide. Additionally, the growth of the segment can be attributed to government regulations in various countries mandating the use of anti-counterfeit technologies in pharmaceutical products.

Authentication and Brand Protection Market   by Region

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APAC projected to be the largest market for authentication and brand protection from 2021 to 2026

Economic growth and expansion of the manufacturing industry in the region have significantly impacted the demand for authentication and brand protection. Additionally, the adoption of authentication and brand protection solutions across industries such as pharmaceuticals, automotive, food & beverages, electronics, and luxury goods is expected to increase in APAC during the forecast period. Growing awareness about authentication and brand protection technologies among companies is generating demand for such solutions. The pharmaceutical industry is expected to witness the fastest growth in China, India, and other countries in the APAC region globally due to the presence of both young and aging populations. Additionally, rapid urbanization and the growth of other key end-use industries are factors that are projected to reflect positively on the growth of the authentication and brand protection market during the forecast period.

Top Key Players in Authentication and Brand Protection Market:

Assa Abloy (Sweden), Centro Grafico (Italy), and Sunchemicals (US), Arjo Solutions (France), Authentic Vision (Australia), Alpvision (Switzerland), Applied DNA Science (US), CILS International (England), Advanced Labels (US), Bluebite (US), Nosco (US), Ultimate Solutions (US), Qlik Tag (US), Document Security Systems (US), Visualead (Isreal), Systech (US), Digimarc (US), Unica (Switzerland).

The study includes an in-depth competitive analysis of these key players in market with their company profiles, recent developments, and key market strategies.

Authentication and Brand Protection Market Size and Scope

Report Metric

Details

Years considered

2017–2026

Forecast Period

2021–2026

Forecast Units

Value (USD million/billion)

Segments Covered

Authentication Mode, Technology, Offering, Application

Base Year considered

2020

In this report, the overall authentication and brand protection market has been segmented based on authentication mode, technology, offering, application, and region.

By Authentication Mode:

  • Smartphone Authentication
  • Blockchain Authentication

By Technology:

  • Overt
  • Covert
  • Digital
  • Forensic

By Offering:

  • Security Labels
  • Security Inks
  • Holograms
  • Barcodes
  • RFID
  • Authentication Chips
  • QR Codes

By Application:

  • Electronics
  • Pharmaceuticals
  • Automotive
  • Food & Beverages
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • Rest of APAC
  • Rest of the World (RoW)
    • Middle East & Africa
    • South America

Recent Developments

  • In September 2020, Authentix acquired Traceless, one of the leaders in offering anticounterfeiting and diversion control to global clientele including customers in the pharmaceuticals, spirits, and apparel industries. The acquisition includes the company’s complete portfolio of patented covert marking solutions as well as its enterprise cloud-based digital track and trace software solution.
  • In May 2019, Alyx developed a collaboration with Avery Dennison, launched a blockchain project powered by EVRYTHNG. The smart label features a QR code, which consumers scan with the smartphone and have access to all the information about the product through the supply chain.
  • In April 2019, De La Reu launched PureImage, a customizable holographic security thread. It is an extremely bright holographic thread with clear imagery and bold movement for easy authentication and immediate user authentication.
  • In September 2019, KushCO Holdings entered an exclusive distribution agreement with De La Rue. Through the agreement, KushCo will offer standard and custom branded anti-counterfeit security labels to the growing cannabis and CBD industries.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 30)
    1.1 STUDY OBJECTIVES
    1.2 DEFINITION
    1.3 INCLUSIONS AND EXCLUSIONS
    1.4 STUDY SCOPE
           1.4.1 MARKETS COVERED
           1.4.2 REGIONAL SNAPSHOT
           1.4.3 YEARS CONSIDERED
    1.5 CURRENCY
    1.6 LIMITATIONS
    1.7 MARKET STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 34)
    2.1 RESEARCH DATA
           FIGURE 1 AUTHENTICATION AND BRAND PROTECTION MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY AND PRIMARY RESEARCH
           2.1.2 SECONDARY DATA
                    2.1.2.1 Key data from secondary sources
           2.1.3 PRIMARY DATA
                    2.1.3.1 Primary sources
                    2.1.3.2 Key industry insights
                    2.1.3.3 Breakdown of primaries
           2.1.4 MARKET SIZE ESTIMATION
           2.1.5 BOTTOM-UP APPROACH
                    2.1.5.1 Approach for arriving at market size using bottom-up analysis
                               FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
           2.1.6 TOP-DOWN APPROACH
                    2.1.6.1 Approach for arriving at market size using top-down analysis
                               FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
                               FIGURE 4 AUTHENTICATION AND BRAND PROTECTION MARKET: SUPPLY-SIDE APPROACH
    2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 5 MARKET BREAKDOWN AND DATA TRIANGULATION
    2.3 RESEARCH ASSUMPTIONS
           FIGURE 6 ASSUMPTIONS FOR RESEARCH STUDY

3 EXECUTIVE SUMMARY (Page No. - 45)
    FIGURE 7 COVID-19 IMPACT ON AUTHENTICATION AND BRAND PROTECTION MARKET
    3.1 REALISTIC SCENARIO
    3.2 PESSIMISTIC SCENARIO
    3.3 OPTIMISTIC SCENARIO
           FIGURE 8 SECURITY LABELS TO ACCOUNT FOR LARGEST MARKET SIZE IN 2021
           FIGURE 9 OVERT TECHNOLOGY TO ACCOUNT FOR LARGEST SHARE MARKET IN 2021
           FIGURE 10 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
           FIGURE 11 APAC TO CAPTURE LARGEST SHARE OF MARKET IN 2021

4 PREMIUM INSIGHTS (Page No. - 49)
    4.1 AUTHENTICATION AND BRAND PROTECTION MARKET, 2021–2026
           FIGURE 12 ECONOMIC GROWTH AND EXPANSION OF MANUFACTURING INDUSTRY TO FUEL GROWTH OF MARKET IN APAC FROM 2021 TO 2026
    4.2 MARKET, BY APPLICATION
           FIGURE 13 PHARMACEUTICALS TO HOLD LARGEST MARKET SIZE IN 2026
    4.3 MARKET, BY TECHNOLOGY
           FIGURE 14 OVERT TO ACCOUNT FOR LARGEST SIZE OF MARKET IN 2021
    4.4 MARKET, BY OFFERING
           FIGURE 15 SECURITY LABELS TO CAPTURE LARGEST MARKET SIZE IN 2026
    4.5 MARKET, BY SOFTWARE AND REGION
           FIGURE 16 SMARTPHONE AUTHENTICATION AND APAC TO CAPTURE LARGEST SHARE OF MARKET IN 2021

5 MARKET OVERVIEW (Page No. - 52)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 17 AUTHENTICATION AND BRAND PROTECTION MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Increasing focus on safeguarding product and brand integrity
                    5.2.1.2 Emergence of track & trace technologies
                    5.2.1.3 Stringent anti-counterfeiting laws and regulations enforced by governments
                               FIGURE 18 DRIVERS OF MARKET AND THEIR IMPACT
           5.2.2 RESTRAINTS
                    5.2.2.1 Requirement for high initial capital investment
                    5.2.2.2 Limitations of existing technologies
                               FIGURE 19 RESTRAINTS FOR MARKET AND THEIR IMPACT
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing demand from emerging economies in APAC
                    5.2.3.2 Development of remote authentication solutions
                               FIGURE 20 OPPORTUNITIES FOR MARKET AND THEIR IMPACT
           5.2.4 CHALLENGES
                    5.2.4.1 Spreading awareness about authentication of products
                               FIGURE 21 CHALLENGES FOR MARKET AND THEIR IMPACT
    5.3 VALUE CHAIN ANALYSIS
           FIGURE 22 VALUE CHAIN ANALYSIS: AUTHENTICATION AND BRAND PROTECTION MARKET
    5.4 ECOSYSTEM
           FIGURE 23 MARKET: ECOSYSTEM
           TABLE 1 MARKET : ECOSYSTEM
    5.5 YC SHIFT
    5.6 PORTER’S FIVE FORCES ANALYSIS
           TABLE 2 IMPACT OF EACH FORCE ON MARKET
    5.7 CASE STUDY
           5.7.1 USE CASE 1: OPSEC HELPED TONINO LAMBORGINI SECURE ITS SUPPLY CHAIN
           5.7.2 USE CASE 2: AUTHENTICATION SERVICE PROVIDED BY AUSNFC AND HID GLOBAL HELPED OLD KEMPTON DISTILLERY TO SAFEGUARD THEIR PRODUCTS
    5.8 TECHNOLOGY TRENDS
           5.8.1 MACHINE LEARNING
           5.8.2 ARTIFICIAL INTELLIGENCE
           5.8.3 BLOCKCHAIN
           5.8.4 AUGMENTED REALITY
           5.8.5 CLOUD COMPUTING
    5.9 PRICING ANALYSIS
           5.9.1 SECURITY LABELS
                    TABLE 3 AVERAGE SELLING PRICE OF SECURITY LABELS
           5.9.2 SECURITY INKS
                    TABLE 4 AVERAGE SELLING PRICE OF SECURITY INKS
           5.9.3 BARCODES
                    TABLE 5 AVERAGE SELLING PRICE OF BARCODES
           5.9.4 RFID TAGS
                    TABLE 6 AVERAGE SELLING PRICE OF RFID TAGS
           5.9.5 HOLOGRAMS
                    TABLE 7 AVERAGE SELLING PRICE OF HOLOGRAMS
           5.9.6 AUTHENTICATION CHIPS
                    TABLE 8 AVERAGE SELLING PRICE OF AUTHENTICATION CHIPS
           5.9.7 QR CODES
                    TABLE 9 AVERAGE SELLING PRICE OF QR CODES
    5.10 TRADE ANALYSIS
           FIGURE 24 COUNTRY-WISE IMPORT DATA OF OPTICAL READERS, 2015–2019 (USD BILLION)
           FIGURE 25 COUNTRY-WISE EXPORT DATA OF OPTICAL READERS, 2015–2019 (USD BILLION)
    5.11 PATENT ANALYSIS
                    FIGURE 26 TOP 10 COMPANIES WITH HIGHEST PATENT APPLICATIONS IN LAST 10 YEARS
                    FIGURE 27 NUMBER OF PATENTS GRANTED PER YEAR OVER LAST 10 YEARS IN US
                    TABLE 10 NUMBER OF PATENTS GRANTED PER YEAR IN LAST 10 YEARS IN US
    5.12 REGULATORY LANDSCAPE
           5.12.1 STANDARDS FOR AUTHENTICATION AND BRAND PROTECTION

6 AUTHENTICATION AND BRAND PROTECTION MARKET, BY AUTHENTICATION MODE (Page No. - 71)
    6.1 INTRODUCTION
           FIGURE 28 AUTHENTICATION AND BRAND PROTECTION MARKET, BY AUTHENTICATION MODE
           FIGURE 29 SMARTPHONE AUTHENTICATION TO ACCOUNT FOR LARGEST SIZE OF MARKET IN 2021
           TABLE 11 MARKET, BY AUTHENTICATION MODE, 2017–2020 (USD MILLION)
           TABLE 12 MARKET, BY AUTHENTICATION MODE, 2021–2026 (USD MILLION)
    6.2 SMARTPHONE AUTHENTICATION
           6.2.1 SMARTPHONE AUTHENTICATION IS GENERALLY USED AS SECOND LINE OF AUTHENTICATION
    6.3 BLOCKCHAIN AUTHENTICATION
           6.3.1 BLOCKCHAIN AUTHENTICATION HELPS TO IDENTIFY GAPS IN SUPPLY CHAIN

7 AUTHENTICATION AND BRAND PROTECTION MARKET, BY TECHNOLOGY (Page No. - 74)
    7.1 INTRODUCTION
           FIGURE 30 MARKET, BY TECHNOLOGY
           FIGURE 31 OVERT TO ACCOUNT FOR LARGEST SIZE OF MARKET IN 2021
           TABLE 13 MARKET, BY TECHNOLOGY, 2017–2020 (USD MILLION)
           TABLE 14 MARKET, BY TECHNOLOGY, 2021–2026 (USD MILLION)
    7.2 OVERT
           7.2.1 OVERT AUTHENTICATION ELEMENTS CAN BE DETECTED AND VERIFIED BY HUMAN SENSES
                    TABLE 15 MARKET FOR OVERT, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 16 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OVERT, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 17 MARKET FOR OVERT, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 18 MARKET FOR OVERT, BY APPLICATION, 2021–2026 (USD MILLION)
                    TABLE 19 MARKET FOR OVERT, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 20 MARKET FOR OVERT, BY REGION, 2021–2026 (USD MILLION)
    7.3 COVERT
           7.3.1 COVERT BRAND PROTECTION SOLUTIONS ARE APPLIED AS SECOND-LEVEL SECURITY IN COMBINATION WITH OVERT TECHNOLOGIES
                    TABLE 21 MARKET FOR COVERT, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 22 MARKET FOR COVERT, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 23 MARKET FOR COVERT, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 24 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COVERT, BY APPLICATION, 2021–2026 (USD MILLION)
                    TABLE 25 MARKET FOR COVERT, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 26 MARKET FOR COVERT, BY REGION, 2021–2026 (USD MILLION)
    7.4 DIGITAL
           7.4.1 DIGITAL TECHNOLOGIES PROVIDE EASE OF VERIFICATION AND REAL-TIME INSIGHTS
                    TABLE 27 MARKET FOR DIGITAL, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 28 MARKET FOR DIGITAL, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 29 MARKET FOR DIGITAL, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 30 MARKET FOR DIGITAL, BY APPLICATION, 2021–2026 (USD MILLION)
                    TABLE 31 MARKET FOR DIGITAL, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 32 AUTHENTICATION AND BRAND PROTECTION MARKET FOR DIGITAL, BY REGION, 2021–2026 (USD MILLION)
    7.5 FORENSIC
           7.5.1 FORENSIC TECHNOLOGY PROVIDES EXCELLENT AUTHENTICATION AND BRAND PROTECTION
                    TABLE 33 MARKET FOR FORENSIC, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 34 MARKET FOR FORENSIC, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 35 MARKET FOR FORENSIC, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 36 MARKET FOR FORENSIC, BY APPLICATION, 2021–2026 (USD MILLION)
                    TABLE 37 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FORENSIC, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 38 MARKET FOR FORENSIC, BY REGION, 2021–2026 (USD MILLION)

8 AUTHENTICATION AND BRAND PROTECTION MARKET, BY OFFERING (Page No. - 88)
    8.1 INTRODUCTION
           FIGURE 32 MARKET, BY OFFERING
           FIGURE 33 SECURITY LABELS TO ACCOUNT FOR LARGEST SIZE OF MARKET IN 2021
           TABLE 39 MARKET, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 40 MARKET, BY OFFERING, 2021–2026 (USD MILLION)
    8.2 SECURITY LABELS
           8.2.1 SECURITY LABELS ARE HIGHLY RELIABLE AS THEY ALWAYS LEAVE SIGNS OF TAMPERING
                    TABLE 41 MARKET FOR SECURITY LABELS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 42 MARKET FOR SECURITY LABELS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 43 AUTHENTICATION AND BRAND PROTECTION MARKET FOR SECURITY LABELS, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 44 MARKET FOR SECURITY LABELS, BY APPLICATION, 2021–2026 (USD MILLION)
    8.3 SECURITY INKS
           8.3.1 SECURITY INKS ARE INVISIBLE TO NAKED EYE AND IMPOSSIBLE TO DETECT USING UV
                    TABLE 45 MARKET FOR SECURITY INKS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 46 MARKET FOR SECURITY INKS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 47 MARKET FOR SECURITY INKS, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 48 MARKET FOR SECURITY INKS, BY APPLICATION, 2021–2026 (USD MILLION)
    8.4 HOLOGRAMS
           8.4.1 HOLOGRAMS PROVIDE QUICK AUTHENTICATION THROUGH IMMEDIATE VISUAL VERIFICATION
                    TABLE 49 AUTHENTICATION AND BRAND PROTECTION MARKET FOR HOLOGRAMS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 50 MARKET FOR HOLOGRAMS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 51 MARKET FOR HOLOGRAMS, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 52 MARKET FOR HOLOGRAMS, BY APPLICATION, 2021–2026 (USD MILLION)
    8.5 BARCODES
           8.5.1 BARCODES PROVIDE DETAILS SUCH AS PRODUCT TYPE, BRAND, MANUFACTURER DETAILS, PRODUCT DESCRIPTION, AND EXPIRY DATES
                    TABLE 53 MARKET FOR BARCODES, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 54 MARKET FOR BARCODES, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 55 MARKET FOR BARCODES, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 56 AUTHENTICATION AND BRAND PROTECTION MARKET FOR BARCODES, BY APPLICATION, 2021–2026 (USD MILLION)
    8.6 RFID
           8.6.1 RFID TECHNOLOGY IS EXTREMELY DIFFICULT TO COPY AND PROVIDES MULTI-LAYERED DEFENSE AGAINST ATTACKS
                    TABLE 57 MARKET FOR RFID, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 58 MARKET FOR RFID, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 59 MARKET FOR RFID, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 60 AUTHENTICATION AND BRAND PROTECTION MARKET FOR RFID, BY APPLICATION, 2021–2026 (USD MILLION)
    8.7 AUTHENTICATION CHIPS
           8.7.1 AUTHENTICATION CHIPS ASSIST SYSTEM MANUFACTURERS TO PROVE AUTHENTICITY, INTEGRITY, AND SAFETY OF THEIR ORIGINAL PRODUCTS
                    TABLE 61 MARKET FOR AUTHENTICATION CHIPS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 62 MARKET FOR AUTHENTICATION CHIPS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 63 MARKET FOR AUTHENTICATION CHIPS, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 64 MARKET FOR AUTHENTICATION CHIPS, BY APPLICATION, 2021–2026 (USD MILLION)
    8.8 QR CODES
           8.8.1 QR CODES CAN BE SCANNED OR USED BY ANYONE BUT ARE EASY TO FAKE
                    TABLE 65 AUTHENTICATION AND BRAND PROTECTION MARKET FOR QR CODES, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 66 MARKET FOR QR CODES, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 67 MARKET FOR QR CODES, BY APPLICATION, 2017–2020 (USD MILLION)
                    TABLE 68 MARKET FOR QR CODES, BY APPLICATION, 2021–2026 (USD MILLION)

9 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION (Page No. - 105)
    9.1 INTRODUCTION
           FIGURE 34 MARKET, BY APPLICATION
           FIGURE 35 PHARMACEUTICALS TO ACCOUNT FOR LARGEST SIZE OF MARKET IN 2021
           TABLE 69 MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
           TABLE 70 AUTHENTICATION AND BRAND PROTECTION MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
    9.2 ELECTRONICS
           9.2.1 INCREASING ONLINE SALES OF ELECTRONICS TO BOOST DEMAND FOR AUTHENTICATION AND BRAND PROTECTION
                    TABLE 71 MARKET FOR ELECTRONICS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 72 MARKET FOR ELECTRONICS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 73 MARKET FOR ELECTRONICS, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 74 MARKET FOR ELECTRONICS, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 75 MARKET FOR ELECTRONICS, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 76 AUTHENTICATION AND BRAND PROTECTION MARKET FOR ELECTRONICS, BY REGION, 2021–2026 (USD MILLION)
    9.3 PHARMACEUTICALS
           9.3.1 MANDATES PERTAINING TO USE OF AUTHENTICATION TECHNOLOGIES TO DRIVE DEMAND FROM PHARMACEUTICALS INDUSTRY
                    TABLE 77 MARKET FOR PHARMACEUTICALS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 78 MARKET FOR PHARMACEUTICALS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 79 MARKET FOR PHARMACEUTICALS, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 80 MARKET FOR PHARMACEUTICALS, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 81 MARKET FOR PHARMACEUTICALS, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 82 AUTHENTICATION AND BRAND PROTECTION MARKET FOR PHARMACEUTICALS, BY REGION, 2021–2026 (USD MILLION)
    9.4 AUTOMOTIVE
           9.4.1 RAMPANT COUNTERFEITING OF AUTOMOTIVE COMPONENTS FUEL DEMAND FOR AUTHENTICATION AND BRAND PROTECTION
                    TABLE 83 MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 84 MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 85 MARKET FOR AUTOMOTIVE, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 86 MARKET FOR AUTOMOTIVE, BY OFFERING, 2021–2026(USD MILLION)
                    TABLE 87 MARKET FOR AUTOMOTIVE, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 88 AUTHENTICATION AND BRAND PROTECTION MARKET FOR AUTOMOTIVE, BY REGION, 2021–2026 (USD MILLION)
    9.5 FOOD & BEVERAGES
           9.5.1 WIDESPREAD CIRCULATION OF FAKE FOOD PRODUCTS HAS DIRECTED FOCUS TOWARD AUTHENTICATION TECHNOLOGIES
                    TABLE 89 MARKET FOR FOOD AND BEVERAGES, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 90 MARKET FOR FOOD AND BEVERAGES, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 91 MARKET FOR FOOD AND BEVERAGES, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 92 MARKET FOR FOOD AND BEVERAGES, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 93 MARKET FOR FOOD AND BEVERAGES, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 94 AUTHENTICATION AND BRAND PROTECTION MARKET FOR FOOD AND BEVERAGES, BY REGION, 2021–2026 (USD MILLION)
    9.6 APPAREL
           9.6.1 FOCUS ON CURBING COUNTERFEIT APPAREL BUSINESS TO PROPEL DEMAND FOR AUTHENTICATION AND BRAND PROTECTION
                    TABLE 95 MARKET FOR APPAREL, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 96 MARKET FOR APPAREL, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 97 MARKET FOR APPAREL, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 98 MARKET FOR APPAREL, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 99 MARKET FOR APPAREL, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 100 AUTHENTICATION AND BRAND PROTECTION MARKET FOR APPAREL, BY REGION, 2021–2026 (USD MILLION)
    9.7 LUXURY GOODS
           9.7.1 MASSIVE INVESTMENTS IN ULTRA-SOPHISTICATED TECH SOLUTIONS FROM LUXURY BRANDS TO FAVOR MARKET GROWTH
                    TABLE 101 MARKET FOR LUXURY GOODS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 102 MARKET FOR LUXURY GOODS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 103 MARKET FOR LUXURY GOODS, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 104 MARKET FOR LUXURY GOODS, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 105 MARKET FOR LUXURY GOODS, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 106 AUTHENTICATION AND BRAND PROTECTION MARKET FOR LUXURY GOODS, BY REGION, 2021–2026 (USD MILLION)
    9.8 COSMETICS
           9.8.1 GROWING VOLUME OF COUNTERFEIT COSMETICS TRADE TO LEAD TO INVESTMENTS IN AUTHENTICATION AND BRAND PROTECTION
                    TABLE 107 MARKET FOR COSMETICS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
                    TABLE 108 MARKET FOR COSMETICS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
                    TABLE 109 MARKET FOR COSMETICS, BY OFFERING, 2017–2020 (USD MILLION)
                    TABLE 110 MARKET FOR COSMETICS, BY OFFERING, 2021–2026 (USD MILLION)
                    TABLE 111 MARKET FOR COSMETICS, BY REGION, 2017–2020 (USD MILLION)
                    TABLE 112 AUTHENTICATION AND BRAND PROTECTION MARKET FOR COSMETICS, BY REGION, 2021–2026 (USD MILLION)
    9.9 OTHERS
           TABLE 113 MARKET FOR OTHERS, BY TECHNOLOGY, 2017–2020 (USD MILLION)
           TABLE 114 MARKET FOR OTHERS, BY TECHNOLOGY, 2021–2026 (USD MILLION)
           TABLE 115 MARKET FOR OTHERS, BY OFFERING, 2017–2020 (USD MILLION)
           TABLE 116 MARKET FOR OTHERS, BY OFFERING, 2021–2026 (USD MILLION)
           TABLE 117 MARKET FOR OTHERS, BY REGION, 2017–2020 (USD MILLION)
           TABLE 118 AUTHENTICATION AND BRAND PROTECTION MARKET FOR OTHERS, BY REGION, 2021–2026 (USD MILLION)

10 AUTHENTICATION AND BRAND PROTECTION MARKET, GEOGRAPHIC ANALYSIS (Page No. - 129)
     10.1 INTRODUCTION
               FIGURE 36 REGIONAL SNAPSHOT: MARKET TO REGISTER HIGHEST CAGR IN CHINA DURING FORECAST PERIOD
               FIGURE 37 APAC TO CAPTURE LARGEST SIZE OF MARKET IN 2026
               TABLE 119 MARKET, BY REGION, 2017–2020 (USD MILLION)
               TABLE 120 MARKET, BY REGION, 2021–2026 (USD MILLION)
     10.2 NORTH AMERICA
               FIGURE 38 SNAPSHOT: AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA
               TABLE 121 MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2020 (USD MILLION)
               TABLE 122 MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
               TABLE 123 MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2017–2020 (USD MILLION)
               TABLE 124 MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2021–2026 (USD MILLION)
               TABLE 125 MARKET IN NORTH AMERICA, BY APPLICATION, 2017–2020 (USD MILLION)
               TABLE 126 AUTHENTICATION AND BRAND PROTECTION MARKET IN NORTH AMERICA, BY APPLICATION, 2021–2026 (USD MILLION)
             10.2.1 US
                       10.2.1.1 Growing technological advancements in anti-counterfeiting methods to drive market growth in US
             10.2.2 CANADA
                       10.2.2.1 Government initiatives to curb illicit trading to fuel demand for authentication and brand protection solutions
             10.2.3 MEXICO
                       10.2.3.1 Demand from key end-use industries to support authentication and brand protection market growth in Mexico
     10.3 APAC
               FIGURE 39 SNAPSHOT: MARKET IN APAC
               TABLE 127 MARKET IN APAC, BY COUNTRY, 2017–2020 (USD MILLION)
               TABLE 128 MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
               TABLE 129 MARKET IN APAC, BY TECHNOLOGY, 2017–2020 (USD MILLION)
               TABLE 130 AUTHENTICATION AND BRAND PROTECTION MARKET IN APAC, BY TECHNOLOGY, 2021–2026 (USD MILLION)
               TABLE 131 MARKET IN APAC, BY APPLICATION, 2017–2020 (USD MILLION)
               TABLE 132 MARKET IN APAC, BY APPLICATION, 2021–2026 (USD MILLION)
             10.3.1 CHINA
                       10.3.1.1 China to continue to hold largest size of market in APAC during forecast period
             10.3.2 INDIA
                       10.3.2.1 Authentication and brand protection market in India to grow at highest rate during forecast period
             10.3.3 JAPAN
                       10.3.3.1 Growing awareness about counterfeit products to drive market for market
             10.3.4 SOUTH KOREA
                       10.3.4.1 Flourishing e-commerce sector to aid growth of authentication and brand protection market in South Korea
             10.3.5 REST OF APAC
     10.4 EUROPE
               TABLE 133 MARKET IN EUROPE, BY COUNTRY, 2017–2020 (USD MILLION)
               TABLE 134 MARKET IN EUROPE, BY COUNTRY, 2020–2026 (USD MILLION)
               TABLE 135 MARKET IN EUROPE, BY TECHNOLOGY, 2017–2020 (USD MILLION)
               TABLE 136 MARKET IN EUROPE, BY TECHNOLOGY, 2020–2026 (USD MILLION)
               TABLE 137 MARKET IN EUROPE, BY APPLICATION, 2017–2020 (USD MILLION)
               TABLE 138 AUTHENTICATION AND BRAND PROTECTION MARKET IN EUROPE, BY APPLICATION, 2020–2026 (USD MILLION)
             10.4.1 GERMANY
                       10.4.1.1 Demand from various industries to boost market growth for authentication and brand protection
             10.4.2 UK
                       10.4.2.1 Expansion of consumer durables industry in UK to support market growth
             10.4.3 FRANCE
                       10.4.3.1 Pharmaceuticals industry to underpin growth of authentication and brand protection market in France
             10.4.4 REST OF EUROPE
     10.5 REST OF THE WORLD
               TABLE 139 MARKET IN ROW, BY REGION, 2017–2020 (USD MILLION)
               TABLE 140 MARKET IN ROW, BY REGION, 2020–2026 (USD MILLION)
               TABLE 141 MARKET IN ROW, BY TECHNOLOGY, 2017–2020 (USD MILLION)
               TABLE 142 MARKET IN ROW, BY TECHNOLOGY, 2020–2026 (USD MILLION)
               TABLE 143 MARKET IN ROW, BY APPLICATION, 2017–2020 (USD MILLION)
               TABLE 144 AUTHENTICATION AND BRAND PROTECTION MARKET IN ROW, BY APPLICATION, 2020–2026 (USD MILLION)
             10.5.1 MIDDLE EAST AND AFRICA
                       10.5.1.1 Implementation of intellectual property conservation laws and regulations in various countries to drive market growth
             10.5.2 SOUTH AMERICA
                       10.5.2.1 Increasing e-retail sales to boost authentication and brand protection market growth in South America

11 COMPETITIVE LANDSCAPE (Page No. - 150)
     11.1 INTRODUCTION
     11.2 TOP 5 COMPANY REVENUE ANALYSIS
               FIGURE 40 TOP MARKET PLAYERS, 2016–2020
     11.3 MARKET EVALUATION FRAMEWORK
            TABLE 145 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS OF AUTHENTICATION AND BRAND PROTECTION MARKET
     11.4 MARKET SHARE ANALYSIS, 2020
               TABLE 146 MARKET: DEGREE OF COMPETITION
     11.5 COMPANY EVALUATION MATRIX
             11.5.1 STAR
             11.5.2 EMERGING LEADER
             11.5.3 PERVASIVE
             11.5.4 PARTICIPANT
                       FIGURE 41 AUTHENTICATION AND BRAND PROTECTION MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
     11.6 STARTUP/SME EVALUATION MATRIX
             11.6.1 PROGRESSIVE COMPANY
             11.6.2 RESPONSIVE COMPANY
             11.6.3 DYNAMIC COMPANY
             11.6.4 STARTING BLOCK
                       FIGURE 42 STARTUP/SME EVALUATION MATRIX
                       FIGURE 43 COMPANY APPLICATION FOOTPRINT
                       TABLE 147 COMPANY REGION FOOTPRINT
                       TABLE 148 COMPANY FOOTPRINT
     11.7 COMPETITIVE SITUATIONS AND TRENDS
     11.8 PRODUCT LAUNCHES
               TABLE 149 MARKET: PRODUCT LAUNCHES, MAY 2019–MARCH 2021
             11.8.1 DEALS
                       TABLE 150 AUTHENTICATION AND BRAND PROTECTION MARKET: DEALS, APRIL 2019–JANUARY 2021

12 COMPANY PROFILES (Page No. - 163)
     12.1 INTRODUCTION
     12.2 KEY PLAYERS
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)*
             12.2.1 AUTHENTIX
                       TABLE 151 AUTHENTIX: BUSINESS OVERVIEW
             12.2.2 AVERY DENNISON
                       TABLE 152 AVERY DENNISON: BUSINESS OVERVIEW
                       FIGURE 44 AVERY DENNISON CORPORATION: COMPANY SNAPSHOT
             12.2.3 BRADY
                       TABLE 153 BRADY: BUSINESS OVERVIEW
                       FIGURE 45 BRADY: COMPANY SNAPSHOT
             12.2.4 DE LA REU
                       TABLE 154 DE LA REU: BUSINESS OVERVIEW
                       FIGURE 46 DE LA REU: COMPANY SNAPSHOT
             12.2.5 WISEKEY
                       TABLE 155 WISEKEY: BUSINESS OVERVIEW
             12.2.6 INFINEON
                       TABLE 156 INFINEON: BUSINESS OVERVIEW
                       FIGURE 47 INFINEON: COMPANY SNAPSHOT
             12.2.7 MERCK GROUP
                       TABLE 157 MERCK GROUP: BUSINESS OVERVIEW
                       FIGURE 48 MERCK GROUP: COMPANY SNAPSHOT
             12.2.8 ASSA ABLOY
                       TABLE 158 ASSA ABLOY: BUSINESS OVERVIEW
                       FIGURE 49 ASSA ABLOY: COMPANY SNAPSHOT
             12.2.9 CENTRO GRAFICO
                       TABLE 159 CENTRO GRAFICO: BUSINESS OVERVIEW
             12.2.10 SUNCHEMICALS
                       TABLE 160 SUNCHEMICALS: BUSINESS OVERVIEW
*Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
     12.3 OTHER PLAYERS
             12.3.1 ARJO SOLUTIONS
             12.3.2 AUTHENTIC VISION
             12.3.3 ALPVISION
             12.3.4 APPLIED DNA SCIENCE
             12.3.5 CILS INTERNATIONAL
             12.3.6 ADVANCED LABELS
             12.3.7 BLUEBITE
             12.3.8 NOSCO
             12.3.9 ULTIMATE SOLUTIONS
             12.3.10 QLIK TAG
             12.3.11 DOCUMENT SECURITY SYSTEMS
             12.3.12 VISUALEAD
             12.3.13 SYSTECH
             12.3.14 DIGIMARC
             12.3.15 UNICA
             12.3.16 TRACEPACK
             12.3.17 NABCORE

13 ADJACENT AND RELATED MARKET (Page No. - 194)
     13.1 INTRODUCTION
     13.2 LIMITATIONS
     13.3 NFC MARKET
             13.3.1 DEFINITION
             13.3.2 MARKET OVERVIEW
             13.3.3 NFC MARKET, BY APPLICATION
                       TABLE 161 PRE-COVID-19: NFC MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 162 POST-COVID-19: NFC MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
     13.4 RETAIL
               TABLE 163 PRE-COVID-19: NFC MARKET FOR RETAIL, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 164 POST-COVID-19: NFC MARKET FOR RETAIL, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.5 TRANSPORTATION
               TABLE 165 PRE-COVID-19: NFC MARKET FOR TRANSPORTATION, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 166 POST-COVID-19: NFC MARKET FOR TRANSPORTATION, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.6 AUTOMOTIVE
               TABLE 167 PRE-COVID-19: NFC MARKET FOR AUTOMOTIVE, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 168 POST-COVID-19: NFC MARKET FOR AUTOMOTIVE, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.7 RESIDENTIAL & COMMERCIAL
               TABLE 169 PRE-COVID-19: NFC MARKET FOR RESIDENTIAL & COMMERCIAL, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 170 POST-COVID-19: NFC MARKET FOR RESIDENTIAL & COMMERCIAL, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.8 MEDICAL & HEALTHCARE
               TABLE 171 PRE-COVID-19: NFC MARKET FOR MEDICAL &HEALTHCARE, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 172 POST-COVID-19: NFC MARKET FOR MEDICAL & HEALTHCARE, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.9 CONSUMER ELECTRONICS
               TABLE 173 PRE-COVID-19: NFC MARKET FOR CONSUMER ELECTRONICS, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 174 POST-COVID-19: NFC MARKET FOR CONSUMER ELECTRONICS, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.10 BANKING & FINANCE
               TABLE 175 PRE-COVID-19: NFC MARKET FOR BANKING & FINANCE, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 176 POST-COVID-19: NFC MARKET FOR BANKING & FINANCE, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.11 HOSPITALITY
               TABLE 177 PRE-COVID-19: NFC MARKET FOR HOSPITALITY, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 178 POST-COVID-19: NFC MARKET FOR HOSPITALITY, BY SUB- APPLICATION, 2020–2025 (USD MILLION)
     13.12 OTHERS
               TABLE 179 PRE-COVID-19: NFC MARKET FOR OTHERS, BY SUB- APPLICATION, 2016–2019 (USD MILLION)
               TABLE 180 POST-COVID-19: NFC MARKET FOR OTHERS, BY SUB- APPLICATION, 2020–2025 (USD MILLION)

14 APPENDIX (Page No. - 204)
     14.1 INSIGHTS OF INDUSTRY EXPERTS
     14.2 DISCUSSION GUIDE
     14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.4 AVAILABLE CUSTOMIZATIONS
     14.5 RELATED REPORTS
     14.6 AUTHOR DETAILS

The study involves four major activities for estimating the size of the authentication and brand protection market. Exhaustive secondary research has been conducted to collect information related to the market. The next step has been the validation of these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches have been employed to estimate the overall size of the authentication and brand protection market. After that, market breakdown and data triangulation procedures have been used to determine the extent of different segments and subsegments of the market.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. Secondary sources such as European Commission, International Brand Protection Coalition (IBPC), Asian Brand Protection Association, and International Trademark Association (INTA) have been used to identify and collect information for an extensive technical and commercial study of the authentication and brand protection market.

Primary Research

In the primary research process, primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information important for this report. Primary sources, such as experts from related industries and suppliers, have been interviewed to obtain and verify critical information, as well as assess prospects. Key players in the authentication and brand protection market have been identified through secondary research, and their respective market rankings have been determined through primary and secondary research. This research includes the study of annual reports of the top market players and interviews with key opinion leaders, such as chief executive officers (CEOs), directors, and marketing personnel.

Authentication and Brand Protection Market   Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the complete market engineering process, both top-down and bottom-up approaches have been implemented, along with several data triangulation methods, to estimate and validate the size of the authentication and brand protection market and other dependent submarkets listed in this report.

  • The key players in the industry and markets have been identified through extensive secondary research.
  • Both the supply chain of the industry and the market size, in terms of value, have been determined through primary and secondary research.
  • All percentage shares splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size, the total market has been split into several segments. To complete the overall market engineering process and arrive at exact statistics for all segments, the market breakdown and data triangulation procedures have been employed wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides. The market has also been validated using both top-down and bottom-up approaches.

Study Objectives:

  • To describe and forecast the authentication and brand protection market, in terms of value, segmented by authentication mode, technology, offering, and application
  • To forecast the market size, in terms of value, by region—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
  • To provide detailed information regarding the COVID-19 impact on the authentication and brand protection market
  • To provide detailed information regarding drivers, restraints, opportunities, and challenges pertaining to the market
  • To provide a detailed overview of the value chain of the authentication and brand protection ecosystem
  • To strategically analyze micromarkets with regard to individual growth trends, prospects, and contributions to the total market
  • To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailed competitive landscape for the market leaders
  • To analyze the major growth strategies implemented by the key market player, such as product launch.

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report.

Company information:

Detailed analysis and profiling of additional market players (up to 5)

COVID-19

Get in-depth analysis of the COVID-19 impact on the Authentication and Brand Protection Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Authentication and Brand Protection Market

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