Authentication and brand protection is used to prevent counterfeiting activities and safeguard the brand image. The most commonly used authentication and brand protection technologies are overt, covert, digital, and forensic. The authentication and brand protection market is projected to grow at USD 2.5 billion in 2021 to USD 3.7 billion by 2026.
Authentix (US), Avery Dennison (US), Brady (US), De La Reu (UK), Wisekey (Switzerland) are the key players in authentication and brand protection market.
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Authentix is one of the major players in the authentication and brand protection market. The company is engaged in offering product authentication technology, which helps in detecting and deterring counterfeit or unauthorized products. It provides solutions for industries such as government, commercial/consumer goods, pharmaceuticals, agrochemicals, health & beauty, and CBD. Moreover, the company offers digital brand protection, which offers a secure, comprehensive, cloud-based end-to-end technology platform designed to deliver a complete picture of how and where to authenticate products. In September 2020, Authentix acquired Traceless, one of the leaders in offering anticounterfeiting and diversion control to global clientele including customers in the pharmaceuticals, spirits, and apparel industries. The acquisition includes the company’s complete portfolio of patented covert marking solutions as well as its enterprise cloud-based digital track and trace software solution.
Avery Dennison (US)
Avery Dennison specializes in the designing and manufacturing of a wide variety of labeling and functional materials. The company operates through segments such as Label and Graphic Materials, Retail Branding and Information Solutions, and Industrial & Healthcare Materials. The products and services offered by the company cater to industries such as apparel, automotive, food, government, retail, supply chain & logistics, and transportation. The company provides intelligent labels to authenticate product history and blockchain technology to secure a digital footprint. Moreover, the company has a presence in six continents and more than 50 countries. In May 2019, Alyx developed a collaboration with Avery Dennison, launched a blockchain project powered by EVRYTHNG. The smart label features a QR code, which consumers scan with the smartphone and have access to all the information about the product through the supply chain.
Authentication and Brand Protection Market with COVID-19 impact –Technology (Overt, Covert, Forensic, Digital), Offering (Security Labels, Security Inks, Holograms), Authentication Mode, Application, and Region - Global Forecast to 2026
Mr. Aashish Mehra
630 Dundee Road
Northbrook, IL 60062
USA : 1-888-600-6441
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