Authentication and Brand Protection Market

Authentication and Brand Protection Companies - Avery Dennison (US) and BRADY are the Key Players

The authentication and brand protection market is estimated to be worth USD 2.9 billion in 2023 and is projected to reach USD 4.3 billion by 2028, at a CAGR of 8.3% during the forecast period. The major factors driving the market growth of the authentication and brand protection market include the increasing need for preserving brand reputation, ensuring consumer safety, maintaining legal compliance, and safeguarding intellectual property rights, as well as rising cases of counterfeiting and piracy of products in various applications such as pharmaceutical, food & beverage and electronics.

Major Authentication and Brand Protection collection companies include:


  • Authentix
  • Brady
  • Avery Dennison
  • WiseKey
  • Infineon
  • Centro Grafico
  • Sunchemicals

The market players have adopted various strategies such as development of advanced products, partnerships, contracts, expansions, and acquisitions to strengthen their position in the authentication and brand protection market. The organic and inorganic strategies have helped the market players expand globally by providing advanced authentication and brand protection solutions.

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Avery Dennison (US)

Avery Dennison specializes in designing and manufacturing a wide variety of labeling and functional materials. The company has a strong foothold in Asia and Europe, from where it generated more than 60% share of its revenue. The company is a world-class provider of brand protection solutions for industrial, automotive, healthcare, and medical applications. It adopted product launches and partnership as key strategies to increase its revenue.The smart label offered by the company features QR code that consumers can scan with smartphones and access all the product information through the supply chain. The above-mentioned strategies help the company to cater to new customers and increase its share in the authentication and brand protection market. 


Brady is engaged in manufacturing complete solutions for identification and protection. It offers products such as labels, printers, tape, logout tagout, and software. The company offers digital and customized integrated services allowing brand owners to enable product verification for supply chain partners and consumers. Additionally, the company’s track & trace solutions help to find rogue and illicit distributors and retailers and the legitimate supply chain source of diverted authentic products. 


De La Rue plc has a strong brand image and is a key player in the authentication and brand protection market. The company provides quick authentication through immediate visual verification and additionally through the use of a smartphone application for secondary validation and also enables added interaction with the end user. The company adopted product launches and agreements as key strategies to increase its share in the authentication and brand protection market.

Authentix (US)

Authentix offers product authentication technology, which helps detect and deter counterfeit or unauthorized products. The company makes labels and authenticated packaging, authentication markers for use inside of products, and technologies for tracing and tracking products. Additionally, the company offers products based on overt, covert, and forensic technologies. It provides solutions for industries such as government, commercial/consumer goods, pharmaceuticals, agrochemicals, health & beauty, and CBD. Moreover, the company offers digital brand protection, which provides a secure, comprehensive, cloud-based end-to-end technology platform designed to deliver a complete picture of how and where to authenticate products.

WISeKey is one of the leading global security companies. The company deploys large-scale digital identity ecosystems for people and objects using Blockchain, AI, and IoT. It offers solutions for brand protection, digital identity, and IoT & connected security. The company introduced Authentic Customer Engagement, the combination of digital brand protection. It helps brands defend their reputation and create new avenues for connecting with their customers in a single platform through Near Field Communication (NFC) or other channels. Additionally, the company partners with companies such as Arago, IBM, SAP, Microsoft, AWS, and Oracle. A few customers are Cisco, Bosch, Hublot, Bvlgari, and Hilti.

Related Reports:

Authentication and Brand Protection Market by Technology (Overt, Covert, Digital, Forensic), Offering (Security Labels, Holograms, RFID/NFC, Barcodes, QR Codes), Authentication Mode (Smartphone, Blockchain), Application, Region - Global Forecast to 2028


Mr. Aashish Mehra
MarketsandMarkets™ INC.
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Suite 430
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USA : 1-888-600-6441
[email protected]

Authentication and Brand Protection Market Size,  Share & Growth Report
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SE 7858
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