Automotive Seats Market

Automotive Seats Market by Type & Technology (Heated-Powered, Heated-Ventilated, Heated-Memory, Heated-Ventilated-Memory, Heated-Ventilated-Memory-Massage), Trim & Frame Material, Component, Vehicle (ICE, Electric,OHV) and Region - Global Forecast to 2025

Report Code: AT 3710 Oct, 2020, by marketsandmarkets.com

[224 Pages Report] The global automotive seat market size is projected to grow to USD 60.0 billion by 2025 from USD 51.9 billion in 2020, at a CAGR of 2.9%. Increasing vehicle production and demand for luxury and premium vehicles will drive the market for the automotive seat.

Automotive Seat Market

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Covid-19 Impact

The automotive seat market in the pre-COVID-19 situation was projected to reach USD 73.0 billion by 2025 from USD 64.3 million in 2020. However, due to the COVID-19 pandemic, OEMs are likely to reduce financial investments in R&D activities related to automotive seats. Also, due to lockdowns, manufacturing units around the world were shut down, as a result of which vehicle production and sales have taken a huge hit. Vehicle production is directly proportionate to the overall automotive seat market. The decline in vehicle production directly impacts the seat market. However, production has slowly started to resume in some countries. For instance, China, which accounted for 29% of passenger car production in 2019, has started reopening. More than 90% of automotive parts suppliers in the country have resumed production. As a result, it is expected that the passenger car segment is the most likely to revive as compared to other vehicle segments. The automotive seat market is estimated to observe a decline post-COVID-19 due to the impact on vehicle production. However, a steady recovery post-2020 in vehicle production will support the growth of this market in the coming years.

Market Dynamics

Driver: Increasing vehicle production

Despite the adverse effects of the COVID-19 pandemic, most OEMs restarted vehicle production in May 2020. For instance, Volkswagen, Nissan, Hyundai, and Honda reopened their plants in China; FCA, Honda, and Toyota restarted production in the US. Production in Europe has also resumed, to a limited extent. Considering these factors, global vehicle production is expected to grow at a CAGR of 3.3% from 2020 to 2025. This growth in vehicle production will lead to a directly proportional increase in the demand for seats.

Restraints: High cost of advanced modular seats compared to conventional seats

Modular seats such as powered, heated, ventilated, massage, and climate-controlled seats, offer better comfort and convenience as compared to conventional seats. However, due to their high cost, their penetration is limited to high-end cars. Powered, heated, and ventilated applications are now getting commercialized and are being used in most mid-end SUVs, while massage seats are mostly offered in high-end models by OEMs. For instance, automotive OEMs such as Mercedes-Benz, BMW, Jaguar, and Cadillac offer massage seats for front passengers. Most medium and premium passenger car models in developed regions offer memory seats as a standard feature in top-end variants.

Opportunity: Growing focus on autonomous cars and increasing preference for ride sharing

The automotive industry is increasing its focus on the development of advanced driver assistance technologies, with the goal of developing and introducing a fully automated driving experience. There has also been an increase in consumer preference for mobility-on-demand services, such as car and ride sharing. As per a survey conducted by Victoria Transport Policy Institute (VTPI), >70% of fully autonomous cars would be used for ride sharing, and only 30% of these are likely to be privately owned.

Challenges: Development of lighter seats at a low cost

The unstable economic status of developed & developing countries and the increasing customer preference for luxurious and comfortable features are exerting additional pressure on automotive OEMs to keep the cost of production low. Given the cost, limited choice of materials, and complex manufacturing processes, the manufacturing of cost-effective seats of high quality is challenging.

Bucket seat is estimated to hold the largest share in the automotive seat market

Though bench seats were widely used in early cars, safety concerns, as well as demand for better performance, led to a shift to the use of bucket seats. For instance, the use of airbags is more feasible for two front passengers rather than three, which prompted the use of bucket seats over bench seats. Apart from this, bucket seats are also considered to be more comfortable and aesthetically appealing compared to bench seats. The driver seat has a better grip in the bucket form compared to bench seats. Additionally, they are also lighter than bench seats. Hence, this is the larger segment in terms of seat type. With an increase in vehicle production, the bucket seat market is estimated to gain a market share of 75% in terms of value in 2020.

Powered seat is the second-largest market after standard seat in the automotive seat market

Earlier powered seats were primarily equipped in premium vehicles. However, the seats are now getting rapidly commercialized and are being installed in most mid-end SUVs. The growth in the mid-range vehicle segment, especially in China, India, and Indonesia, and growth in premium vehicle production globally are anticipated to drive the powered seat market.

Automotive Seat Market by Region

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Asia Pacific is expected to account for the largest market during the forecast period

The market growth in Asia Oceania countries such as China, Japan, South Korea, and India can be attributed to the increasing demand for vehicles. Due to the increased vehicle production and sales, China is estimated to be the fastest-growing market for automotive seats market in this region. Demand for powered and heated seats is expected to grow in this region, owing to the increasing demand for mid and high-end SUVs.

Key Market Players

Some of the key players in the automotive seat market are Adient Plc (US), Lear Corporation (US), Faurecia (France), Toyota Boshoku Corporation (Japan), and Magna International (Canada).  Adient Plc adopted the strategies of Supply contracts/Agreement/Partnership to retain its leading position in the automotive seat market. Lear Corporation also adopted expansion as a key strategy to sustain its market position.

Scope of the Report

Report Metric

Details

Market Size Available for Years

2018–2025

Base Year Considered

2019

Forecast Period

2020–2025

Forecast Units

Value (USD Million) and Volume (Million Units)

Segments Covered

Seat Type, Technology, Component, Trim Material, Material, Vehicle Type (ICE & EV), Off-Highway Vehicle, and  region

Geographies Covered

Asia Oceania, Europe, Americas, and Middle East & Africa

Companies Covered

Key players in the automotive seat market are Adient Plc (US), Lear Corporation (US), Faurecia (France), Toyota Boshoku Corporation (Japan), and Magna International (Canada). Additionally, the report covers 15 other players.

This research report categorizes the automotive seat market based on Seat Type, Technology, Component, Trim Material, Material, Vehicle Type (ICE & EV), Off-Highway Vehicle, and region.

By Seat Type

  • Bucket
  • Bench/Split Bench

By Technology

  • Standard
  • Powered
  • Heated
  • Heated & Memory
  • Heated & Ventilated
  • Heated, Ventilated, and Memory
  • Heated, Ventilated, Memory, and Massage

By Trim Material

  • Fabric
  • Synthteic Leather
  • Genuine Leather

By Material

  • Aluminum
  • Steel

By Component

  • Armrest
  • Pneumatic system
  • Seat belt
  • Seat frame & structure
  • Seat headrest
  • Seat height adjuster
  • Seat recliner
  • Seat track

By Vehicle

  • Passenger Car
  • Light Commercial Vehicle
  • Truck
  • Bus

By Electric Vehicle

  • BEV
  • PHEV
  • FCEV

By Off-Highway Vehicle

  • Construction /Mining Trucks
  • Agriculture Tractors

By Region

  • Asia Oceania
  • Americas
  • Europe
  • Middle East & Africa

Recent Developments

  • In March 2020, Adient entered into an agreement to sell its automotive fabrics manufacturing business, including its lamination business, to Sage Automotive Interiors, an Asahi Kasei company, for USD 175 million. This process is expected to be completed by the end of FY 2020. The pending sale includes 11 facilities globally, with the majority located in Europe, along with 1,300 employees.
  • In January 2020, Adient sold Recaro Automotive Seating to Raven Acquisitions LLC, a Detroit-based, privately-owned investment corporation. The transaction was effective on January 1, 2020. With the new corporate structure, Recaro Automotive Seating is expected to be able to focus on its core business, being performance seats, ergonomic seats, and special applications, with shorter and faster decision-making processes allowing greater flexibility to better meet the requirements of the market).
  • In June 2019, Lear Corporation invested USD 30 million for a new 240,000square-foot assembly and subassembly plant in Hammond, Indiana, where it is expected to continue as a supplier to Ford’s Chicago Assembly Plant. Lear is expected to begin commercial production at the end of June 2019, to supply 375,000 seats per year to the Chicago Assembly Plant for the Ford Explorer
  • In October 2019, Faurecia announced the expansion of its San Luis Potosi frames plant, a part of the company’s seating division. With the expansion, the manufacturing facility, first opened in 2016, has more than doubled from 16,000 to 35,000 square meters, becoming the largest plant in its North American division. The expansion represented an investment of USD 12 million and is expected to increase the workforce from 980 to 1,180 employees
  • In February 2020, Toyota Boshoku Corporation announced the development of a seat with a convenient and comfortable function, Drivers’ easy return seta function for Toyota Yaris in Japan.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 27)
    1.1 OBJECTIVES
    1.2 MARKET DEFINITION
    1.3 INCLUSIONS & EXCLUSIONS
    1.4 MARKET SCOPE
        FIGURE 1 MARKET SEGMENTATION: AUTOMOTIVE SEATS MARKET
    1.5 LIMITATIONS
    1.6 STAKEHOLDERS
    1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 31)
    2.1 RESEARCH DATA
        FIGURE 2 RESEARCH DESIGN
        FIGURE 3 RESEARCH METHODOLOGY MODEL
    2.2 SECONDARY DATA
           2.2.1 KEY SECONDARY SOURCES FOR VEHICLE PRODUCTION
           2.2.2 KEY SECONDARY SOURCES FOR MARKET SIZING
           2.2.3 KEY DATA FROM SECONDARY SOURCES
    2.3 PRIMARY DATA
        FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS
           2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS
           2.3.2 PRIMARY PARTICIPANTS
    2.4 MARKET SIZE ESTIMATION
           2.4.1 BOTTOM-UP APPROACH - BY REGION, VEHICLE TYPE, TECHNOLOGY, AND SEAT TYPE
                 FIGURE 5 BOTTOM-UP APPROACH: AUTOMOTIVE SEATS MARKET, BY REGION, VEHICLE TYPE, TECHNOLOGY, AND SEAT TYPE
           2.4.2 TOP-DOWN APPROACH - BY COMPONENT, TRIM MATERIAL, AND MATERIAL
                 FIGURE 6 TOP-DOWN APPROACH: AUTOMOTIVE SEATS MARKET, BY COMPONENT
                 FIGURE 7 TOP-DOWN APPROACH: AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL
                 FIGURE 8 TOP-DOWN APPROACH: AUTOMOTIVE SEATS MARKET, BY MATERIAL
    2.5 MARKET BREAKDOWN AND DATA TRIANGULATION
        FIGURE 9 DATA TRIANGULATION
    2.6 ASSUMPTIONS & RISK ASSESSMENT
        TABLE 1 ASSUMPTIONS & RISK ASSESSMENT

3 EXECUTIVE SUMMARY (Page No. - 43)
    3.1 PRE- & POST-COVID-19 SCENARIO
        FIGURE 10 PRE- & POST-COVID-19 SCENARIO: AUTOMOTIVE SEATS MARKET, 2018–2025 (USD MILLION)
        TABLE 2 AUTOMOTIVE SEATS MARKET: PRE- VS. POST-COVID-19 SCENARIO, 2018–2025 (USD MILLION)
    3.2 REPORT SUMMARY
        FIGURE 11 AUTOMOTIVE SEATS MARKET, BY REGION, 2020 VS. 2025 (USD MILLION)

4 PREMIUM INSIGHTS (Page No. - 48)
    4.1 ATTRACTIVE OPPORTUNITIES IN AUTOMOTIVE SEATS MARKET
        FIGURE 12 CUSTOMER INCLINATION TOWARD COMFORT AND LUXURY TO DRIVE AUTOMOTIVE SEATS MARKET
    4.2 AUTOMOTIVE SEAT MARKET, BY SEAT TYPE
        FIGURE 13 BUCKET SEATS TO HOLD LARGEST SHARE IN AUTOMOTIVE SEATS MARKET IN 2020 (USD MILLION)
    4.3 AUTOMOTIVE SEATS MARKET, BY MATERIAL
        FIGURE 14 ALUMINUM EXPECTED TO BE FASTEST-GROWING MATERIAL SEGMENT DURING FORECAST PERIOD
    4.4 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL
        FIGURE 15 SYNTHETIC LEATHER TO DOMINATE MARKET FOR TRIM MATERIAL (USD MILLION)
    4.5 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY
        FIGURE 16 STANDARD SEAT TO DOMINATE MARKET FOR TECHNOLOGY MATERIAL (000 UNITS)
    4.6 AUTOMOTIVE SEATS MARKET, BY COMPONENT
        FIGURE 17 SEAT FRAME & STRUCTURE TO BE LARGEST SEGMENT DURING FORECAST PERIOD (USD MILLION)
    4.7 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE
        FIGURE 18 PASSENGER CAR TO HOLD DOMINANT SHARE IN AUTOMOTIVE SEATS MARKET (USD BILLION)
    4.8 AUTOMOTIVE SEATS MARKET, BY ELECTRIC VEHICLE
        FIGURE 19 BATTERY ELECTRIC VEHICLES TO BE LARGEST MARKET FOR AUTOMOTIVE SEATS (‘000 UNIT)
    4.9 AUTOMOTIVE SEATS MARKET, BY REGION
        FIGURE 20 ASIA OCEANIA ESTIMATED TO COMMAND LARGEST SHARE OF AUTOMOTIVE SEATS MARKET IN 2020
    4.1 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE
        FIGURE 21 AGRICULTURAL TRACTOR SEATS TO DOMINATE AMONG OFF-HIGHWAY VEHICLES

5 MARKET OVERVIEW (Page No. - 54)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 22 AUTOMOTIVE SEATS: MARKET DYNAMICS
           5.2.1 DRIVERS
                    5.2.1.1 Increasing vehicle production
                            FIGURE 23 GLOBAL VEHICLE PRODUCTION POST COVID-19, BY VEHICLE TYPE, 2020 VS. 2025 (‘000 UNIT)
                    5.2.1.2 Rise in demand for SUVs to fuel demand for modular seats
                            FIGURE 24 SHARE OF SUVS IN TOTAL CAR SALES, BY KEY COUNTRY/REGION, 2010-2018 (%)
                    5.2.1.3 Increase in demand for luxury and premium vehicles
                            FIGURE 25 LUXURY VEHICLE SEATS MARKET, 2018-2023 (BILLION UNITS)
                    5.2.1.4 Impact of COVID-19: Increase in demand for aftermarket seating solutions
           5.2.2 RESTRAINTS
                    5.2.2.1 High cost of advanced modular seats compared to conventional seats
                            TABLE 3 AVERAGE COST OF SEATS, BY TECHNOLOGY, 2019-2020 (USD)
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growing focus on autonomous cars and increasing preference for ride sharing
                    5.2.3.2 Impact of COVID-19: New anti-microbial seating solutions
           5.2.4 CHALLENGES
                    5.2.4.1 Development of lighter seats at a low cost
    5.3 SUPPLY CHAIN
        FIGURE 26 AUTOMOTIVE SEATS MARKET: SUPPLY CHAIN ANALYSIS
    5.4 ECOSYSTEM
        FIGURE 27 AUTOMOTIVE SEATS MARKET ECOSYSTEM
    5.5 AUTOMOTIVE SEATS MARKET SCENARIO
        FIGURE 28 AUTOMOTIVE SEATS MARKET SCENARIO, 2018–2025 (USD MILLION)
           5.5.1 MOST LIKELY SCENARIO
                 TABLE 4 MOST LIKELY SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
           5.5.2 LOW COVID-19 IMPACT SCENARIO
                 TABLE 5 LOW COVID-19 IMPACT SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
           5.5.3 HIGH COVID-19 IMPACT SCENARIO
                 TABLE 6 HIGH COVID-19 IMPACT SCENARIO: AUTOMOTIVE SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
    5.6 REVENUE SHIFT DRIVING MARKET GROWTH
        FIGURE 29 AUTONOMOUS CAR AND RIDE SHARING PRESENT NEW REVENUE SHIFT FOR AUTOMOTIVE SEAT MANUFACTURERS
    5.7 AVERAGE SELLING PRICE ANALYSIS OF AUTOMOTIVE SEATS, BY REGION
        TABLE 7 AUTOMOTIVE SEATS: AVERAGE PRICE ANALYSIS, 2019 (USD)
    5.8 TRADE ANALYSIS
        TABLE 8 CAR SEAT IMPORTS, SELECT COUNTRIES, 2019-2020 (USD)
        TABLE 9 CAR SEAT EXPORTS, SELECT COUNTRIES, 2019-2020 (USD)
    5.9 PATENT ANALYSIS
        TABLE 10 INNOVATION & PATENT REGISTRATIONS, 2018-2020
    5.10 REGULATORY LANDSCAPE
         TABLE 11 SAFETY REGULATIONS, BY COUNTRY/REGION

6 RECOMMENDATIONS BY MARKETSANDMARKETS (Page No. - 70)
    6.1 ASIA OCEANIA WILL BE KEY MARKET FOR AUTOMOTIVE SEATS
    6.2 POWERED AND COMBINATION OF POWERED & HEATED SEATS - KEY FOCUS AREAS
    6.3 CONCLUSION

7 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE (Page No. - 71)
Note - The Chapter is Further Segmented by Vehicle type- Passenger Car, Light Commercial Vehicle Heavy Truck, and Buses
    7.1 INTRODUCTION
           7.1.1 RESEARCH METHODOLOGY
           7.1.2 ASSUMPTIONS
           7.1.3 INDUSTRY INSIGHTS
                 FIGURE 30 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2020 VS. 2025 (USD BILLION)
                 TABLE 12 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2018–2025 (‘000 UNIT)
                 TABLE 13 AUTOMOTIVE SEATS MARKET, BY SEAT TYPE, 2018–2025 (USD MILLION)
    7.2 BUCKET SEATS
        TABLE 14 BUCKET SEATS MARKET, BY VEHICLE TYPE, 2018–2025 (‘000 UNIT)
        TABLE 15 BUCKET SEATS MARKET, BY VEHICLE TYPE, 2018–2025 (USD MILLION)
    7.3 BENCH/SPLIT BENCH SEAT
        TABLE 16 MODELS WITH BENCH/SPLIT BENCH SEATING, 2019
        TABLE 17 BENCH/SPLIT BENCH SEATS MARKET, BY VEHICLE TYPE, 2018–2025 (MILLION UNIT)
        TABLE 18 BENCH/SPLIT BENCH SEATS MARKET, BY VEHICLE TYPE, 2018–2025 (USD MILLION)

8 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY (Page No. - 77)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
    8.1 INTRODUCTION
           8.1.1 RESEARCH METHODOLOGY
           8.1.2 ASSUMPTIONS
                 FIGURE 31 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2020–2025 (‘000 UNIT)
                 TABLE 19 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
    8.2 STANDARD SEATS
        TABLE 20 STANDARD SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
    8.3 POWERED SEATS
        TABLE 21 SELECT MODELS WITH POWERED SEATS, 2019
        TABLE 22 POWERED SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
    8.4 HEATED & POWERED SEATS
        TABLE 23 SELECT MODELS WITH POWERED & HEATED SEATS, 2019
        TABLE 24 HEATED & POWERED SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
    8.5 HEATED SEATS
        TABLE 25 SELECT MODELS WITH HEATED SEATS, 2019
        TABLE 26 HEATED SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
    8.6 HEATED & MEMORY SEATS
        TABLE 27 SELECT MODELS WITH HEATED & MEMORY SEATS, 2019
        TABLE 28 HEATED & MEMORY SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
    8.7 HEATED & VENTILATED SEATS
        TABLE 29 HEATED & VENTILATED SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
    8.8 HEATED, VENTILATED, AND MEMORY SEATS
        TABLE 30 HEATED, VENTILATED, AND MEMORY SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
    8.9 HEATED, VENTILATED, MEMORY, AND MASSAGE SEATS
        TABLE 31 HEATED, VENTILATED, MEMORY, AND MASSAGE SEATS MARKET, BY REGION, 2018–2025 (‘000 UNITS)

9 AUTOMOTIVE SEAT MARKET, BY COMPONENT (Page No. - 88)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia-Oceania, Europe, and MEA
    9.1 INTRODUCTION
           9.1.1 RESEARCH METHODOLOGY
                 FIGURE 32 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2020 & 2025 (USD MILLION)
           9.1.2 ASSUMPTIONS
                 TABLE 32 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2018-2025 (‘000 UNIT)
                 TABLE 33 AUTOMOTIVE SEATS MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
    9.2 ARMREST
        TABLE 34 MODELS WITH ARMRESTS, 2019
        TABLE 35 SEAT ARMREST MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 36 SEAT ARMREST MARKET, BY REGION, 2018–2025 (USD MILLION)
    9.3 PNEUMATIC SYSTEM
        TABLE 37 SEAT PNEUMATIC SYSTEM MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 38 SEAT PNEUMATIC SYSTEM MARKET, BY REGION, 2018–2025 (USD MILLION)
    9.4 SEAT BELT
        TABLE 39 SEAT BELT MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 40 SEAT BELT MARKET, BY REGION, 2018–2025 (USD MILLION)
    9.5 SEAT FRAME & STRUCTURE
        TABLE 41 SEAT FRAME & STRUCTURE MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 42 SEAT FRAME & STRUCTURE MARKET, BY REGION, 2018–2025 (USD MILLION)
    9.6 SEAT HEADREST
        TABLE 43 SEAT HEADREST MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 44 SEAT HEADREST MARKET, BY REGION, 2018–2025 (USD MILLION)
    9.7 SEAT HEIGHT ADJUSTER
        TABLE 45 SEAT HEIGHT ADJUSTER MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 46 SEAT HEIGHT ADJUSTER MARKET, BY REGION, 2018–2025 (USD MILLION)
    9.8 SEAT RECLINER
        TABLE 47 SEAT RECLINER MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 48 SEAT RECLINER MARKET, BY REGION, 2018–2025 (USD MILLION)
    9.9 SEAT TRACK
        TABLE 49 SEAT TRACK MARKET, BY REGION, 2018–2025 (‘000 UNIT)
        TABLE 50 SEAT TRACK MARKET, BY REGION, 2018–2025 (USD MILLION)

10 AUTOMOTIVE SEATS MARKET, BY MATERIAL (Page No. - 100)
Note: The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia-Oceania, Europe, and MEA
     10.1 INTRODUCTION
             10.1.1 RESEARCH METHODOLOGY
             10.1.2 ASSUMPTIONS
             10.1.3 INDUSTRY INSIGHTS
                    FIGURE 33 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2020 VS. 2025 (‘000 USD)
                    TABLE 51 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2018–2025 (MT)
                    TABLE 52 AUTOMOTIVE SEATS MARKET, BY MATERIAL, 2018–2025 (‘000 USD)
     10.2 STEEL
          TABLE 53 STRENGTH VS. DENSITY CHART
          TABLE 54 STEEL SEAT FRAME MARKET, BY REGION, 2018–2025 (MT)
          TABLE 55 STEEL SEAT FRAME MARKET, BY REGION, 2018–2025 (‘000 USD)
     10.3 ALUMINUM
          TABLE 56 ALUMINUM SEATS FRAME MARKET, BY REGION, 2018–2025 (MT)
          TABLE 57 ALUMINUM SEAT FRAME MARKET, BY REGION, 2018–2025 (‘000 USD)

11 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL (Page No. - 105)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
     11.1 INTRODUCTION
             11.1.1 RESEARCH METHODOLOGY
             11.1.2 ASSUMPTIONS
                    FIGURE 34 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2020 VS. 2025 (USD MILLION)
                    TABLE 58 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2018–2025 (‘000 SQUARE METER)
                    TABLE 59 AUTOMOTIVE SEATS MARKET, BY TRIM MATERIAL, 2018–2025 (USD MILLION)
     11.2 SYNTHETIC LEATHER
          TABLE 60 SYNTHETIC LEATHER SEATS MARKET, BY REGION, 2018–2025 (‘000 SQUARE METER)
          TABLE 61 SYNTHETIC LEATHER SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
     11.3 GENUINE LEATHER
          TABLE 62 MODELS WITH GENUINE LEATHER SEATS, 2019
          TABLE 63 GENUINE LEATHER SEATS MARKET, BY REGION, 2018–2025 (‘000 SQUARE METER)
          TABLE 64 GENUINE LEATHER SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
     11.4 FABRIC
          TABLE 65 FABRIC SEATS MARKET, BY REGION, 2018–2025 (‘000 SQUARE METER)
          TABLE 66 FABRIC SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)

12 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE (Page No. - 112)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
     12.1 INTRODUCTION
             12.1.1 RESEARCH METHODOLOGY
             12.1.2 ASSUMPTIONS
                    FIGURE 35 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE, 2020 VS. 2025 (USD BILLION)
                    TABLE 67 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE, 2020–2025 (‘000 UNIT)
                    TABLE 68 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE, 2020–2025 (USD MILLION)
     12.2 PASSENGER CAR
          TABLE 69 PASSENGER CAR SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
          TABLE 70 PASSENGER CAR SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
     12.3 LIGHT COMMERCIAL VEHICLES
          TABLE 71 LIGHT COMMERCIAL VEHICLE SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
          TABLE 72 LIGHT COMMERCIAL VEHICLE SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
     12.4 HEAVY TRUCKS
          TABLE 73 HEAVY TRUCK SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
          TABLE 74 HEAVY TRUCK SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)
     12.5 BUSES
          TABLE 75 BUS SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
          TABLE 76 BUS SEATS MARKET, BY REGION, 2018–2025 (USD MILLION)

13 AUTOMOTIVE SEATS MARKET, BY ELECTRIC & HYBRID VEHICLE (Page No. - 120)
Note - The Chapter is Further Segmented By Seat Technology – Standard, Powered, Heated, Heated & Powered, Heated & Memory, Heated & Ventilated, Heated; Memory; & Ventilated, Heated; Memory; Ventilated; & Massage
     13.1 INTRODUCTION
             13.1.1 RESEARCH METHODOLOGY
             13.1.2 ASSUMPTIONS
                    FIGURE 36 ELECTRIC & HYBRID VEHICLE SEATS MARKET, BY VEHICLE TYPE, 2020 & 2025 (‘000 UNIT)
          TABLE 77 ELECTRIC & & HYBRID VEHICLE SEATS MARKET, BY VEHICLE TYPE, 2018–2025 (‘000 UNIT)
     13.2 BATTERY ELECTRIC VEHICLES (BEV)
          TABLE 78 BEV SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
     13.3 PLUG-IN HYBRID ELECTRIC VEHICLES (PHEV)
          TABLE 79 PHEV SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
     13.4 FUEL CELL HYBRID ELECTRIC VEHICLES (FCEV)
          TABLE 80 FCEV SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)

14 AUTOMOTIVE SEATS MARKET, BY OFF-HIGHWAY VEHICLE (Page No. - 126)
Note: The Chapter is Further Segmented By Seat Technology – Standard, Powered, Heated, Heated & Powered, Heated & Ventilated
     14.1 INTRODUCTION
             14.1.1 RESEARCH METHODOLOGY
             14.1.2 ASSUMPTIONS
                    FIGURE 37 OFF-HIGHWAY VEHICLE SEATS MARKET, BY VEHICLE TYPE, 2020 VS. 2025 (MILLION UNIT)
                    TABLE 81 OFF-HIGHWAY VEHICLE SEATS MARKET, BY VEHICLE TYPE, 2018–2025 (MILLION UNIT)
     14.2 CONSTRUCTION/MINING EQUIPMENT
          TABLE 82 CONSTRUCTION/MINING EQUIPMENT WITH ADVANCED SEATING TECHNOLOGY, 2019
          TABLE 83 CONSTRUCTION/MINING EQUIPMENT SEATS MARKET, BY TECHNOLOGY, 2018–2025 (MILLION UNIT)
     14.3 AGRICULTURAL TRACTORS
          TABLE 84 AGRICULTURAL TRACTOR SEATS MARKET, BY TECHNOLOGY, 2018–2025 (MILLION UNIT)

15 AUTOMOTIVE SEAT MARKET, BY REGION (Page No. - 131)
Note - The Chapter is Further Segmented By Seat Technology (Standard, Powered, Heated, Heated & Powered, Heated & Memory, Heated & Ventilated, Heated; Memory; & Ventilated, Heated; Memory; Ventilated; & Massage) at Country and Regional Level
     15.1 INTRODUCTION
     15.2 RESEARCH METHODOLOGY
             15.2.1 ASSUMPTIONS
                    FIGURE 38 AUTOMOTIVE SEATS MARKET, BY REGION, 2020 VS. 2025 (‘000 UNIT)
                    TABLE 85 AUTOMOTIVE SEATS MARKET, BY REGION, 2018–2025 (‘000 UNIT)
     15.3 AMERICAS
          FIGURE 39 AMERICAS: AUTOMOTIVE SEATS MARKET SNAPSHOT
          TABLE 86 AMERICAS: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2018–2025 (000’ UNITS)
             15.3.1 US
                        15.3.1.1 US Vehicle Production
                                 TABLE 87 US: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.3.1.2 Powered seats to be largest market in terms of technology in the US
                                 TABLE 88 US: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 89 US: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.3.2 MEXICO
                        15.3.2.1 Mexico Vehicle Production
                                 TABLE 90 MEXICO: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.3.2.2 SUVs segment expected to boost market in Mexico
                                 TABLE 91 MEXICO: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 92 MEXICO: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.3.3 CANADA
                        15.3.3.1 Canada Vehicle Production
                                 TABLE 93 CANADA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.3.3.2 High demand for luxury vehicles will boost market in Canada
                                 TABLE 94 CANADA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 95 CANADA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.3.4 BRAZIL
                        15.3.4.1 Brazil Vehicle Production
                                 TABLE 96 BRAZIL: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.3.4.2 Improving standard of living will boost market in Brazil
                                 TABLE 97 BRAZIL: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 98 BRAZIL: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.3.5 ARGENTINA
                        15.3.5.1 Argentina Vehicle Production
                                 TABLE 99 ARGENTINA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.3.5.2 Inclination toward comfort features will boost market in Argentina
                                 TABLE 100 ARGENTINA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 101 ARGENTINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.3.6 OTHERS IN AMERICAS
                        15.3.6.1 Others in Americas Vehicle Production
                                 TABLE 102 OTHERS IN AMERICAS: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.3.6.2 Economic development and improving standard driving factors for market in others in the Americas
                                 TABLE 103 OTHERS IN AMERICAS: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
     15.4 ASIA OCEANIA
          FIGURE 40 ASIA OCEANIA: AUTOMOTIVE SEATS MARKET SNAPSHOT
          TABLE 104 ASIA OCEANIA: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2018–2025 (‘000 UNIT)
             15.4.1 CHINA
                        15.4.1.1 China Vehicle Production
                                 TABLE 105 CHINA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2018–2019 (‘000 UNIT)
                        15.4.1.2 Standard seats estimated to be largest market in China
                                 TABLE 106 CHINA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 107 CHINA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.4.2 INDIA
                        15.4.2.1 India Vehicle Production
                                 TABLE 108 INDIA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.4.2.2 Powered seats expected to be second-largest & fastest segment in India
                                 TABLE 109 INDIA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 110 INDIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.4.3 INDONESIA
                        15.4.3.1 Indonesia Vehicle Production
                                 TABLE 111 INDONESIA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.4.3.2 Demand for mid and high-end SUVs will boost market in Indonesia
                                 TABLE 112 INDONESIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.4.4 JAPAN
                    TABLE 113 JAPAN: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.4.4.1 Powered seats expected to be second-largest segment in Japan
                                 TABLE 114 JAPAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.4.5 SOUTH KOREA
                    TABLE 115 SOUTH KOREA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.4.5.1 Standard and powered seats segments to dominate market in South Korea
                                 TABLE 116 SOUTH KOREA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.4.6 THAILAND
                    TABLE 117 THAILAND: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.4.6.1 Small and mid-end cars expected to drive powered seats market in Thailand
                                 TABLE 118 THAILAND: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.4.7 REST OF ASIA OCEANIA
                        15.4.7.1 Increased vehicle production will drive market in Rest of Asia Oceania
                                 TABLE 119 REST OF ASIA OCEANIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018-2025 (‘000 UNIT)
     15.5 EUROPE
          TABLE 120 EUROPE: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2018–2025 (‘000 UNIT)
             15.5.1 FRANCE
                    TABLE 121 FRANCE: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.5.1.1 Powered seats expected to follow standard seats segment in France
                                 TABLE 122 FRANCE: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.5.2 GERMANY
                    TABLE 123 GERMANY: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.5.2.1 Combination of heated, ventilated, memory, and massage seats to be fastest segment in Germany
                                 TABLE 124 GERMANY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.5.3 ITALY
                    TABLE 125 ITALY: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.5.3.1 Increase in passenger car production will drive market in Italy
                                 TABLE 126 ITALY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.5.4 RUSSIA
                    TABLE 127 RUSSIA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.5.4.1 Growth in SUVs segment will fuel market growth in Russia
                                 TABLE 128 RUSSIA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 129 RUSSIA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.5.5 SPAIN
                    TABLE 130 SPAIN: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.5.5.1 Light commercial vehicles will boost market in Spain
                                 TABLE 131 SPAIN: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 132 SPAIN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.5.6 TURKEY
                    TABLE 133 TURKEY: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.5.6.1 Market in Turkey to be driven by mid-end passenger vehicles
                                 TABLE 134 TURKEY: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.5.7 UK
                    TABLE 135 UK: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.5.7.1 Powered & heated seats to be largest segment in the UK
                                 TABLE 136 UK: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 137 UK: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.5.8 REST OF EUROPE
                        15.5.8.1 Standard seats to dominate market in Rest of Europe
                                 TABLE 138 REST OF EUROPE: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
     15.6 MIDDLE EAST & AFRICA
          TABLE 139 MIDDLE EAST & AFRICA: AUTOMOTIVE SEATS MARKET, BY COUNTRY, 2018–2025 (‘000 UNIT)
             15.6.1 IRAN
                    TABLE 140 IRAN: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.6.1.1 Mid and high-end passenger vehicles boost market in Iran
                                 TABLE 141 IRAN: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 142 IRAN: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.6.2 SOUTH AFRICA
                    TABLE 143 SOUTH AFRICA: VEHICLE PRODUCTION, BY VEHICLE TYPE, 2016–2019 (‘000 UNIT)
                        15.6.2.1 Increased in premium cars segment will boost market in South Africa
                                 TABLE 144 SOUTH AFRICA: MODELS WITH ADVANCED SEATING TECHNOLOGY, 2019
                                 TABLE 145 SOUTH AFRICA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)
             15.6.3 REST OF MIDDLE EAST & AFRICA
                        15.6.3.1 Demand for comfort and safety features will drive market in Rest of Middle East & Africa Rest of Middle East & Africa
                                 TABLE 146 REST OF MIDDLE EAST & AFRICA: AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY, 2018–2025 (‘000 UNIT)

16 COMPETITIVE LANDSCAPE (Page No. - 167)
     16.1 OVERVIEW
     16.2 AUTOMOTIVE SEATS MARKET: MARKET SHARE ANALYSIS, 2019
          FIGURE 41 AUTOMOTIVE SEATS: MARKET SHARE ANALYSIS, 2019
     16.3 MARKET EVOLUTION FRAMEWORK
          FIGURE 42 MARKET EVALUATION FRAMEWORK: AUTOMOTIVE SEATS MARKET
     16.4 COMPANY EVALUATION QUADRANT
             16.4.1 STAR
             16.4.2 EMERGING LEADERS
             16.4.3 PERVASIVE
             16.4.4 PARTICIPANT
                    FIGURE 43 COMPETITIVE EVALUATION MATRIX, 2019: AUTOMOTIVE SEAT MANUFACTURERS
     16.5 STRENGTH OF PRODUCT PORTFOLIO
          FIGURE 44 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN AUTOMOTIVE SEAT MANUFACTURERS MARKET
     16.6 BUSINESS STRATEGY EXCELLENCE
          FIGURE 45 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN AUTOMOTIVE SEAT MANUFACTURERS MARKET
          FIGURE 46 COMPETITIVE EVALUATION MATRIX, 2019: AUTOMOTIVE SEAT COMPONENT SUPPLIERS
     16.7 STRENGTH OF PRODUCT PORTFOLIO
          FIGURE 47 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN AUTOMOTIVE SEAT COMPONENT SUPPLIERS MARKET
     16.8 BUSINESS STRATEGY EXCELLENCE
          FIGURE 48 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN AUTOMOTIVE SEAT COMPONENT SUPPLIERS MARKET
          FIGURE 49 MAJOR DEVELOPMENTS IN AUTOMOTIVE SEATS MARKET
     16.9 COMPETITIVE SCENARIO
          TABLE 147 EXPANSIONS, 2018-2020
             16.9.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES, 2018–2020
                    TABLE 148 NEW PRODUCT DEVELOPMENT/LAUNCHES, 2018-2020
     16.10 RIGHT TO WIN

17 COMPANY PROFILES (Page No. - 181)
     17.1 COMPANY PROFILES
(Business overview, Products offered, Recent Developments, SWOT analysis, MNM view)*
             17.1.1 ADIENT PLC
                    FIGURE 50 ADIENT PLC: COMPANY SNAPSHOT
                    TABLE 149 ADIENT PLC: ORGANIC DEVELOPMENTS
                    TABLE 150 ADIENT PLC: INORGANIC DEVELOPMENTS
             17.1.2 LEAR CORPORATION
                    FIGURE 51 LEAR CORPORATION: COMPANY SNAPSHOT
                    TABLE 151 LEAR CORPORATION: ORGANIC DEVELOPMENTS
                    TABLE 152 LEAR CORPORATION: INORGANIC DEVELOPMENTS
             17.1.3 FAURECIA
                    FIGURE 52 FAURECIA: COMPANY SNAPSHOT
                    TABLE 153 FAURECIA: ORGANIC DEVELOPMENTS
                    TABLE 154 FAURECIA: INORGANIC DEVELOPMENTS
             17.1.4 TOYOTA BOSHOKU CORPORATION
                    FIGURE 53 TOYOTA BOSHOKU CORPORATION: COMPANY SNAPSHOT
                    TABLE 155 TOYOTA BOSHOKU CORPORATION: ORGANIC DEVELOPMENTS
                    TABLE 156 TOYOTA BOSHOKU CORPORATION: INORGANIC DEVELOPMENTS
             17.1.5 MAGNA INTERNATIONAL
                    FIGURE 54 MAGNA INTERNATIONAL: COMPANY SNAPSHOT
                    TABLE 157 MAGNA INTERNATIONAL: ORGANIC DEVELOPMENTS
                    TABLE 158 MAGNA INTERNATIONAL: INORGANIC DEVELOPMENTS
             17.1.6 TS TECH
                    FIGURE 55 TS TECH: COMPANY SNAPSHOT
                    TABLE 159 TS TECH: ORGANIC DEVELOPMENTS
                    TABLE 160 TS TECH: INORGANIC DEVELOPMENTS
             17.1.7 AISIN SEIKI
                    FIGURE 56 AISIN SEIKI: COMPANY SNAPSHOT
                    TABLE 161 AISIN SEIKI: INORGANIC DEVELOPMENTS
             17.1.8 NHK SPRING
                    FIGURE 57 NHK SPRING: COMPANY SNAPSHOT
                    TABLE 162 NHK SPRING: ORGANIC DEVELOPMENTS
             17.1.9 TACHI-S
                    FIGURE 58 TACHI-S: COMPANY SNAPSHOT
                    TABLE 163 TACHI-S: ORGANIC DEVELOPMENTS
                    TABLE 164 TACHI-S: INORGANIC DEVELOPMENTS
             17.1.10 GENTHERM
                     FIGURE 59 GENTHERM: COMPANY SNAPSHOT
*Details on Business overview, Products offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.
     17.2 ADDITIONAL COMPANY PROFILES
             17.2.1 EUROPE
                        17.2.1.1 Brose Fahrzeugteile SE & Co. KG
                        17.2.1.2 Grammer AG
                        17.2.1.3 C.I.E.B. Kahovec
                        17.2.1.4 Phoenix Seating Limited
                        17.2.1.5 IG Bauerhin GMBH
                        17.2.1.6 Sabelt
             17.2.2 NORTH AMERICA
                        17.2.2.1 Guelph Manufacturing
                        17.2.2.2 Camaco-Amvian
                        17.2.2.3 Freedman Seating Company
             17.2.3 ASIA OCEANIA
                        17.2.3.1 Daewon Kang
                        17.2.3.2 Tata Autocomp Systems
                        17.2.3.3 Summit Auto Seats
                        17.2.3.4 Harita Seating Systems Ltd.
                        17.2.3.5 Delta Kogyo Co., Ltd.
                        17.2.3.6 Bharat Seats Limited (BSL)

18 APPENDIX (Page No. - 215)
     18.1 INSIGHTS OF INDUSTRY EXPERTS
     18.2 DISCUSSION GUIDE
     18.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     18.4 AVAILABLE CUSTOMIZATIONS
             18.4.1 OFF-HIGHWAY VEHICLE SEAT MARKET, BY REGION
                        18.4.1.1 Asia Pacific
                        18.4.1.2 North America
                        18.4.1.3 Europe
                        18.4.1.4 RoW
             18.4.2 AUTOMOTIVE SEAT MATERIAL MARKET, BY VEHICLE TYPE
                        18.4.2.1 Passenger Car
                        18.4.2.2 Light Commercial Vehicle
                        18.4.2.3 Truck
                        18.4.2.4 Bus
             18.4.3 DETAILED ANALYSIS AND PROFILING OF ADDITIONAL 10 REGIONAL MARKET PLAYERS OF AUTOMOTIVE SEAT MARKET
     18.5 RELATED REPORTS
     18.6 AUTHOR DETAILS

The study involved four main activities in estimating the current size of the automotive seat market. Exhaustive secondary research was done to collect information about the market, by seat type, trim material, material, vehicles (ICE & EV), components, technology, off-high vehicle, and region. The next step was to validate these findings, assumptions, and market analysis with industry experts across the value chain through primary research. A mix of top-down and bottom-up approach was employed to estimate the overall market size for different segments considered in this study.

Secondary Research

The secondary sources referred to for this research study include automotive industry organizations such as the Organisation Internationale des Constructeurs d'Automobiles (OICA); corporate filings (such as annual reports, investor presentations, and financial statements); and data from trade, business, and automotive associations. Secondary data has been collected and analyzed to arrive at the overall market size, further validated by primary research.

Primary Research

Extensive primary research has been conducted after obtaining an understanding of the automotive seats market scenario through secondary research. Several primary interviews have been conducted with market experts from both demands- and supply-side players across four major regions: North America, Europe, Asia Oceania, and the Middle East & Africa. Approximately 25% and 75% of primary interviews have been conducted with the demand and supply side, respectively.

Primary data has been collected through questionnaires, e-mails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales, operations, and administration, to provide a holistic viewpoint in the report.

After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to validate the findings from our primaries. This, along with insights by in-house subject-matter experts, led to the findings described in the remainder of this report.

Automotive Seat Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The bottom-up approach has been used to estimate and validate the size of the automotive seat market, by region, vehicle type, technology, and seat type. To determine the market size, in terms of volume, for the automotive seats market, by technology, country-level production numbers of each vehicle type (passenger car, LCV, truck, and bus) were multiplied by the country-level penetration of each seat technology (derived from model mapping) to obtain the country-level seat market, by vehicle type and technology, in terms of volume. The country-level automotive seats market size, by technology in terms of volume, is added to derive the regional and further, the global automotive seats market, by technology (heated, massage, memory, powered, heated & powered, standard, and ventilated) in terms of volume. A similar approach is followed to derive the automotive seat market, by seat type (bucket and split-bench), by vehicle type (passenger car, LCV, heavy truck, and bus), electric vehicle type (BEV, HEV, and PHEV), technology (heated, massage, memory, powered, heated & powered, standard, and ventilated), and off-highway vehicle (construction/mining equipment and agricultural tractors).

While estimating the regional market size for automotive seats, by component, the regional share of armrests, pneumatic systems, seat belts, seat frame & structure, seat headrest, seat height adjusters, seat recliners, and seat tracks were identified and multiplied with the regional market size, in terms of volume. The regional market size, in terms of volume, was then multiplied with the regional-level average OE price (AOP) of components. This resulted in the regional market size of the automotive seats market, by component, in terms of value. A similar approach was followed to obtain the automotive seats market, by trim material (fabric, genuine leather, and synthetic leather) and by material (steel and aluminum).

Data Triangulation

All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All parameters that are said to affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets, and presented in the report.

Report Objectives

  • To define, describe, and forecast the size of the global automotive seats market in terms of value (USD million) and volume (million units)
    • By technology (heated seat, massage seat, memory seat, powered seat, heated & powered seat, standard seat, and ventilated seat), at the country and regional level
    • By seat type (bucket and split-bench), by vehicle type (passenger car, light commercial vehicle, heavy truck, and bus), at the regional level
    • By trim material (fabric, genuine leather, and synthetic leather), at the regional level
    • By component (armrest, pneumatic system, seat belt, seat frame & structure, seat headrest, seat height adjuster, seat recliner, and seat track), at the regional level
    • By vehicle type (passenger car, light commercial vehicle, heavy truck, and bus), at the regional level
    • By material (steel and aluminum), at the regional level
    • By off-highway vehicle (construction/mining equipment and agricultural tractor), at the regional level
    • By EV type (battery electric vehicle, hybrid electric vehicle, and plug-in hybrid electric vehicle) at the regional level 
    • By region (Asia Oceania, Europe, the Americas, and the Middle East & Africa)
  • To understand the market dynamics (drivers, restraints, opportunities, and challenges) of the market
  • To analyze the market ranking of key players operating in the market
  • To analyze the competitive landscape and prepare a competitive leadership mapping of the global players in the market
  • To analyze recent developments, alliances, joint ventures, mergers & acquisitions, new product launches, and other activities undertaken by key industry participants in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs.

Off-Highway Vehicle Seat Market, By Region

  • Asia Pacific
  • North America
  • Europe
  • Row

Automotive Seat Trim Material Market, By Vehicle Type

  • Passenger Car
  • Light Commerical Vehicle
  • Truck
  • Bus

Deatiled analysus and profiling of addition market players

COVID-19

Get in-depth analysis of the COVID-19 impact on the Automotive Seats Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Automotive Seats Market

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