Automotive Seat Market by Vehicle Type (Hatchback, Sedan, SUV/MUV, LCV, Truck, bus), Type (Split Bench/Bench, Bucket), Technology (Powered, Heated, Powered & Heated, Standard), Cover Material (Genuine Leather, Synthetic Leather, Fabric), & by Region - Forecast to 2020

The global automotive seats market, in terms of value, is poised to grow at a CAGR of 5.18% from 2015 to 2020. The market is projected to grow from USD 28,545.6 Million in 2015 to USD 36,752.4 Million by 2020. In this study, 2014 has been considered the base year, and 2015 to 2020 the forecast period for estimating the market size of this market. The study segments the automotive seats market on the basis of vehicle type, technology, seat type, cover material, and region.

Automotive seat manufacturers are currently focusing on lightweight design, as this would increase the fuel efficiency of the vehicle. Cost reduction is a major challenge for seat manufacturers, prompting companies to experiment with new and different designs and materials that would enhance comfort while decreasing costs. Various developments are taking place in the market to enhance the ergonomics, seating comfort, and safety of passengers and drivers.

The research methodology used in the report involves various secondary sources, including paid databases and directories. Experts from related industries and suppliers have been interviewed to understand the future trends of the automotive seats market. The bottom-up approach has been used to estimate the market size, wherein country-wise vehicle production statistics have been taken into account for each vehicle type.

To arrive at the market size, in terms of volume, of automotive seats, model mapping has been conducted to determine the penetration of seat technology, material, and type. This is then multiplied with vehicle production numbers to derive the country-level seats volume. This country-wise market size, in terms of volume, of seats for each vehicle type is then multiplied with the country-wise average OE price of seats required. This results in the country-wise market size, in terms of value. The summation of the country-wise market gives the regional market, and further summation of the regional market provides the global automotive seats market.

The figure below provides a break-up of the profile of industry experts who participated in primary discussions.

The automotive seats ecosystem consists of manufacturers such as Johnson Controls (U.S.), Lear Corporation (U.S.), and Faurecia (France), automotive original equipment manufacturers (OEMs) such as Toyota Motor Corporation (Japan), Volkswagen AG (Germany), and Ford Motor Company (U.S.), research institutes such as The Automotive Research Association of India (ARAI), European Automotive Research Partners Association (EARPA), and The United States Council for Automotive Research (USCAR), and regional automobile associations such as China Association of Automobile Manufacturers (CAAM), Japan Automobile Manufacturers Association (JAMA), and European Automobile Manufacturers Association (Acea).

Target Audience

• Manufacturers of automotive seat systems
• Dealers and distributors of automotive seat systems
• Manufacturers and dealers of automotive seat material
• Industry associations
• Investment firms
• Equity research firms
• Private equity firms

Scope of the Report

• By vehicle type (hatchback, sedan, SUV/MUV, LCV, and truck & bus)
• By technology (powered, heated, powered & heated, and standard)
• By seat type (split bench/bench and bucket)
• By cover material (genuine leather, synthetic leather, and fabric)
• By region (North America, Asia-Oceania, Europe, and RoW)

Available Customizations

MarketsandMarkets offers the following customizations for this market:

• Automotive seats market, by vehicle type
  • Off-road vehicles
• Automotive seats market, by component
  • Seat recliner
  • Seat adjuster
  • Seat frame

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Markets Covered
           1.4.1 Global Automotive Seats Market
           1.4.2 Years Considered for the Study
    1.5 Currency
    1.6 Limitation
    1.7 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
           2.2.2 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Factor Analysis
           2.4.1 Introduction
           2.4.2 Demand Side Analysis
                    2.4.2.1 Impact of Gdp on Commercial Vehicle Sales
                    2.4.2.2 Vehicle Production Increasing in Developing Countries
                    2.4.2.3 Urbanization vs Passenger Cars Per 1,000 People
                    2.4.2.4 Infrastructure: Roadways
           2.4.3 Supply Side Analysis
                    2.4.3.1 Technological Advancements
                    2.4.3.2 Influence of Other Factors
    2.5 Market Estimation
           2.5.1 Bottom-Up Approach
           2.5.2 Data Triangulation
           2.5.3 Assumptions

3 Executive Summary (Page No. - 31)

4 Premium Insights (Page No. - 36)
    4.1 Market Opportunities
    4.2 Seats Market , Bycountry
    4.3 Split Bench/Bench Market Size
    4.4 Seat Cover Material Market Size
    4.5 Seat Market Size By Technology
    4.6 Life Cycle Analysis
    4.7 Who Supplies to Whom

5 Market Overview (Page No. - 48)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Type
           5.2.2 By Technology
           5.2.3 By Seat Cover Material
           5.2.4 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Vehicle Weight Reduction for Optimized Efficiency
                    5.3.1.2 Increased Demand for Comfort and Luxury
           5.3.2 Restraints
                    5.3.2.1 Short Technology Life Cycle
                    5.3.2.2 Lack of Standardization of Seating Systems
           5.3.3 Opportunities
                    5.3.3.1 Substituting Conventional Raw Materials With Lightweight Ones
           5.3.4 Challenges
                    5.3.4.1 Increasingly Stringent Passenger Safety Regulations
                    5.3.4.2 Balance Between Low Production Costs and Customer Perceived Value
    5.4 Burning Issue
           5.4.1 Profitability and Sustainability Within the Regulatory Framework
    5.5 Porter’s Five Forces Analysis
           5.5.1 Threat of New Entrants
           5.5.2 Threat of Substitutes
           5.5.3 Bargaining Power of Buyers
           5.5.4 Bargaining Power of Suppliers
           5.5.5 Intensity of Competitive Rivalry
    5.6 Value Chain Analysis
    5.7 Future Automotive Seat Technologies
           5.7.1 Lightweight Seat Frames
           5.7.2 Self-Adjusting and Connected Seats
           5.7.3 Massage Seats
           5.7.4 Comfort Thin Seats (By Johnson Controls)
           5.7.5 Active Wellness Seat (By Faurecia)
           5.7.6 E-Folding Seats (Rear)
           5.7.7 Greener Seating Material
           5.7.8 Automotive Seat Fabrication

6 Automotive Seats Market, By Seat Cover Material (Page No. - 65)
    6.1 Introduction
    6.2 Genuine Leather Market
    6.3 Synthetic Leather Market
    6.4 Fabric Market

7 Automotive Seats Market, By Technology (Page No. - 74)
    7.1 Introduction
    7.2 Automotive Powered Seats Market
    7.3 Automotive Heated Seats Market
    7.4 Automotive Powered & Heated Seats Market
    7.5 Automotive Standard Seats Market

8 Automotive Seats Market, By Region, Vehicle Type & Seat Type (Page No. - 84)
(Vehicle Type Includes Passenger Cars – Hatchback, Sedan, SUV/MUV, & Others; Light Commercial Vehicles, Trucks and Buses)
    8.1 Introduction
    8.2 Split Bench/Bench Type Automotive Seats Market
    8.3 Bucket Type Automotive Seat Market
    8.4 Asia-Oceania
           8.4.1 China Automotive Seats Market, By Vehicle & Seat Type
           8.4.2 Japan Automotive Seats Market, By Vehicle & Seat Type
           8.4.3 India Automotive Seats Market, By Vehicle & Seat Type
           8.4.4 South Korea Automotive Seats Market, By Vehicle & Seat Type
           8.4.5 Rest of Asia-Oceania Automotive Seats Market, By Vehicle & Seat Type
           8.4.6 Pest Analysis
                    8.4.6.1 Political Factors
                    8.4.6.2 Economic Factors
                    8.4.6.3 Social Factors
                    8.4.6.4 Technological Factors
    8.5 Europe
           8.5.1 Germany Automotive Seats Market, By Vehicle & Seat Type
           8.5.2 France Automotive Seats Market, By Vehicle & Seat Type
           8.5.3 U.K. Automotive Seats Market, By Vehicle & Seat Type
           8.5.4 Rest of Europe Automotive Seats Market, By Vehicle & Seat Type
           8.5.5 Pest Analysis
                    8.5.5.1 Political Factors
                    8.5.5.2 Economic Factors
                    8.5.5.3 Social Factors
                    8.5.5.4 Technological Factors
    8.6 North America
           8.6.1 U.S. Automotive Seats Market, By Vehicle & Seat Type
           8.6.2 Canada Automotive Seats Market, By Vehicle & Seat Type
           8.6.3 Mexico Automotive Seats Market, By Vehicle & Seat Type
           8.6.4 Pest Analysis
                    8.6.4.1 Political Factors
                    8.6.4.2 Economic Factors
                    8.6.4.3 Social Factors
                    8.6.4.4 Technological Factors
    8.7 RoW
           8.7.1 Brazil Automotive Seats Market, By Vehicle & Seat Type
           8.7.2 Russia Automotive Seats Market, By Vehicle & Seat Type
           8.7.3 Others of RoW Automotive Seats Market, By Vehicle & Seat Type
           8.7.4 Pest Analysis
                    8.7.4.1 Political Factors
                    8.7.4.2 Economic Factors
                    8.7.4.3 Social Factors
                    8.7.4.4 Technological Factors

9 Competitive Landscape (Page No. - 138)
    9.1 Introduction
    9.2 Market Share Analysis, Automotive Seats Market
    9.3 Competitive Situation and Trends
    9.4 Expansions
    9.5 Agreements/Joint Ventures/Partnerships
    9.6 New Product Launches
    9.7 Mergers & Acquisitions and Other Developments

10 Company Profiles (Page No. - 146)
(Overview, Financial*, Products & Services, Strategy, and Developments)
     10.1 Introduction
     10.2 Johnson Controls
     10.3 Faurecia
     10.4 Lear Corporation
     10.5 Toyota Boshoku Corporation
     10.6 TS Tech Co., Ltd.
     10.7 Magna International Inc.
     10.8 Aisin Seiki Co. Ltd.
     10.9 Tachi-S Co., Ltd.
     10.10 NHK Springs Co., Ltd
     10.11 Gentherm

*Details Might Not Be Captured in Case of Unlisted Companies

11 Appendix (Page No. - 173)
     11.1 Insights of Industry Experts
     11.2 Discussion Guide
     11.3 Introducing RT: Real Time Market Intelligence
     11.4 Available Customizations
             11.4.1 Automotive Seats Market, By Vehicle Type
                        11.4.1.1 Off-Road Vehicles
             11.4.2 Automotive Seats Market, By Components
                        11.4.2.1 Seat Recliner
                        11.4.2.2 Seat Frame
                        11.4.2.3 Seat Adjuster
     11.5 Related Reports

List of Tables (72 Tables)

Table 1 Micro and Macro Factor Analysis
Table 2 Weight Savings Per Seat
Table 3 Use of Plastics in Automotive
Table 4 ASP Analysis of Seat By Type, 2014 (USD)
Table 5 ASP Analysis of Seat By Technology, 2014 (USD)
Table 6 ASP Analysis of Seat By Seat Cover Material, 2014 (USD)
Table 7 Automotive Seat Market Size, By Seat Cover Material, 2013–2020 (‘000 Units)
Table 8 Market Size , By Seat Cover Material, 2013–2020 (USD Million)
Table 9 Genuine Leather Seat Cover Market Size, By Region, 2013–2020 (‘000 Units)
Table 10 Genuine Leather Seat Cover Market Size, By Region, 2013–2020 (USD Million)
Table 11 Synthetic Leather Seat Cover Market Size, By Region, 2013–2020 (‘000 Units)
Table 12 Synthetic Leather Seat Cover Market Size, By Region, 2013–2020 (USD Million)
Table 13 Fabric Seat Cover Market Size, By Region , 2013–2020 (‘000 Units)
Table 14 Fabric Seat Cover Market Size, By Region , 2013–2020 (USD Million)
Table 15 Automotive Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 16 Automotive Seats Market Size, By Region, 2013–2020 (USD Million)
Table 17 Powered Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 18 Powered Seats Market Size, By Region, 2013–2020 (USD Million)
Table 19 Heated Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 20 Heated Seats Market Size, By Region, 2013–2020 (USD Million)
Table 21 Powered & Heated Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 22 Powered & Heated Seats Market Size, By Region, 2013–2020 (USD Million)
Table 23 Standard Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 24 Standard Seats Market Size, By Region, 2013–2020 (USD Million)
Table 25 Automotive Seats Market Size , By Region, 2013–2020 (‘000 Units)
Table 26 Market Size , By Region, 2013–2020 (USD Million)
Table 27 Automotive Split Bench/Bench Seats Market Size, By Region, 2013–2020 (‘000 Units)
Table 28 Automotive Split Bench/Bench Seats Market Size, By Region, 2013–2020 (USD Million)
Table 29 Automotive Bucket Seats Market Size , By Region, 2013–2020 (‘000 Units)
Table 30 Automotive Bucket Seats Market Size , By Region, 2013–2020 (USD Million)
Table 31 Asia-Oceania: Automotive Seats Market Size , By Country, 2013–2020 (‘000 Units)
Table 32 Asia-Oceania: Market Size , By Country, 2013–2020 (USD Million)
Table 33 China: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 34 China: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 35 Japan: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 36 Japan: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 37 India: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 38 India: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 39 South Korea: Automotive Seats Market Size , By Vehicle & & Seat Type, 2013–2020 (‘000 Units)
Table 40 South Korea: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 41 Rest of Asia-Oceania: Automotive Seats Market Size , By Vehicle & Seat Type , 2013–2020 (‘000 Units)
Table 42 Rest of Asia-Oceania: Market Size , By Vehicle & Seat Type , 2013–2020 (USD Million)
Table 43 Europe Automotive Seats Market Size , By Country, 2013–2020 (‘000 Units)
Table 44 Europe Market Size , By Country, 2013–2020 (USD Million)
Table 45 Germany: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 46 Germany: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 47 France: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 48 France: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 49 U.K.: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 50 U.K.: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 51 Rest of Europe: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 52 Rest of Europe: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 53 North America: Automotive Seats Market Size , By Country, 2013–2020 (‘000 Units)
Table 54 North America: Market Size , By Country, 2013–2020 (USD Million)
Table 55 U.S.: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 56 U.S.: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 57 Canada: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 58 Canada: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 59 Mexico: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 60 Mexico: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 61 Rest of RoW: Automotive Seats Market Size , By Country, 2013–2020 (‘000 Units)
Table 62 Rest of RoW: Market Size , By Country, 2013–2020 (USD Million)
Table 63 Brazil: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 64 Brazil: Market Size , By Vehicle & Seat Type , 2013–2020 (USD Million)
Table 65 Russia: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 66 Russia: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 67 Others of RoW: Automotive Seats Market Size , By Vehicle & Seat Type, 2013–2020 (‘000 Units)
Table 68 Others of RoW: Market Size , By Vehicle & Seat Type, 2013–2020 (USD Million)
Table 69 Expansions, 2014–2015
Table 70 Agreements/Joint Ventures /Partnerships, 2014–2015
Table 71 New Product Launches, 2014–2015
Table 72 Mergers & Acquisitions and Other Developments, 2013–2015

List of Figures (63 Figures)

Figure 1 Market Segmentation
Figure 2 Research Design
Figure 3 Research Methodology Model
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 5 Gross Domestic Product vs Total Vehicle Sales
Figure 6 Vehicle Production, 2009–2014
Figure 7 Urbanization vs Passenger Cars Per 1,000 People
Figure 8 Road Network vs Total Vehicle Sales
Figure 9 Market Size Estimation Methodology: Bottom-Up Approach
Figure 10 Data Triangulation
Figure 11 Asia-Oceania Seats Market to Hold the Largest Market Share, By Volume, 2015 (‘000 Units)
Figure 12 Automotive Seats Market, By Type, 2015 vs 2020
Figure 13 Standard Seats Market in Asia-Oceania to Hold the Largest Share, 2015 (‘000 Units)
Figure 14 Asia-Oceania to Hold the Largest Market Share for Seat Cover Material, 2015 (‘000 Units)
Figure 15 Automotive Seats Market: Asia-Oceania Projected to Be the Fastest Growing Market During the Forecast Period
Figure 16 Attractive Opportunities in the Automotive Seats Market
Figure 17 Automotive Seats Market, By Country, CAGR 2015–2020
Figure 18 Split Bench/Bench Seats to Dominate the Automotive Seats Market
Figure 19 Synthetic Leather to Constitute the Largest Seat Cover Material Market, By Value
Figure 20 Automotive Seats Market Size, By Technology, 2015 (USD Million)
Figure 21 Life Cycle Analysis, By Seat Type, 2015
Figure 22 Life Cycle Analysis, By Technology, 2015
Figure 23 Automotive Seats Market – Market Dynamics
Figure 24 Premium Car Production 2013–2020, (‘000 Units)
Figure 25 Porter’s Five Forces Analysis: Automotive Seats Market
Figure 26 Automotive Seats Market: Value Chain Analysis
Figure 27 Seat Cover Material Market, By Region, 2015-E vs 2020-P, (‘000 Units)
Figure 28 Genuine Seat Cover Market, By Region, 2015-E vs 2020 (‘000 Units)
Figure 29 Synthetic Seat Cover Market, By Region, 2015 vs 2020 (‘000 Units)
Figure 30 Fabric Seat Cover Market, By Region, 2015-E vs 2020 (‘000 Units)
Figure 31 Automotive Seats Market Size, By Region, 2015 vs 2020 (‘000 Units)
Figure 32 Powered Seats Market Size, By Region, 2015 vs 2020 (‘000 Units)
Figure 33 Heated Seats Market Size, By Region, 2013–2015 (‘000 Units)
Figure 34 Powered & Heated Seats Market Size, By Region, 2013–2020 (‘000 Units)
Figure 35 Standard Seats Market Size, By Region, 2015 vs 2020 (‘000 Units)
Figure 36 Region-Wise Snapshot of Automotive Seats Market Size, By Volume (2015)
Figure 37 Automotive Seats Market : Asia-Oceania to Dominate During the Forecast Period
Figure 38 Asia-Oceania Automotive Seat Market: Regional Snapshot (2015)
Figure 39 Germany is the Largest Market for Automotive Seats Market (2015)
Figure 40 U.S. is the Fastest Growing Country for Automotive Seats Market
Figure 41 Rest of the World (RoW) Automotive Seat Market: Regional Snapshot (2015 vs 2020)
Figure 42 Companies Adopted Expansion as the Key Growth Strategy
Figure 43 Lear Corporation Grew at the Highest CAGR From 2010 to 2014
Figure 44 Automotive Seats Market Share, 2014
Figure 45 Market Evaluation Framework: Expansions Fuelled the Demand for Automotive Seats From 2012 to 2015
Figure 46 Battle for Market Share: Expansion Was the Key Strategy
Figure 47 Region-Wise Revenue Mix of Top Five Players
Figure 48 Competitive Benchmarking of Key Market Players
Figure 49 Johnson Controls: Company Snapshot
Figure 50 SWOT Analysis – Johnson Controls
Figure 51 Faurecia: Company Snapshot
Figure 52 SWOT Analysis- Faurecia
Figure 53 Lear Corporation: Company Snapshot
Figure 54 SWOT Analysis – Lear Corporation
Figure 55 Toyota Boshoku Corporation: Company Snapshot
Figure 56 SWOT Analysis – Toyota Boshoku Corporation
Figure 57 TS Tech Co., Ltd.: Company Snapshot
Figure 58 SWOT Analysis – TS Tech Co., Ltd
Figure 59 Magna International Inc.: Company Snapshot
Figure 60 Aisin Seiki Co. Ltd.: Company Snapshot
Figure 61 Tachi-S Co. Ltd.: Company Snapshot
Figure 62 NHK Springs Co. Ltd.: Company Snapshot
Figure 63 Gentherm: Company Snapshot

The automotive seats market is projected to grow at a CAGR of 5.18% to reach USD 36,752.4 Million by 2020. The key drivers of this market are the increased demand for comfort and luxury, growing demand for compact vehicles, and increasing vehicle production. However, the lack of standardization of seating systems and the short technology life cycle could limit the growth of the automotive seats market.

The Asia-Oceania automotive seats market, by volume, is projected to grow at a CAGR of 5.75% from 2015 to 2020. Key drivers of this market include trade liberalization and ongoing attempts to create an attractive manufacturing platform for cars and motorcycles. Other factors that influence market growth are free movement of goods, high investments, skilled and low cost labor, open flow of capital, growing population, rising income levels, and government support for foreign direct investments (FDIs). These factors create attractive opportunities for automotive seat manufacturers and automotive product suppliers in the region.  Asia-Oceania dominates the global market, with China being the largest market for automotive seats and the global leader in terms of regional sales. Automotive consumers in this region are inclined towards enhanced comfort and safety. Automotive manufacturers are attempting to develop cost-effective, high-performance seating systems to meet consumer expectations in the region.

The global market is dominated by major players such as Johnson Controls (U.S.), Faurecia (France), Lear Corporation (U.S.), Toyota Boshoku Corporation (Japan), and TS Tech Co., Ltd. (Japan). These companies collectively account for a large share of the automotive seats market. Top players in the automotive seats market generate demand for their products through various strategies. The key strategies adopted by players to capitalize on opportunities in this market are expansion (in terms of both, production capacity and geographical presence) and new product development.