Automotive Seats Market by Technology (Heated, Powered, Ventilated, Massage, Memory & Standard), Type (Bucket, Bench), Trim Material (Fabric, Genuine & Synthetic Leather), Component, Vehicle Type (Ice, Electric & Hybrid), Region - Global Forecast to 2025

Increasing vehicle production, especially SUV/MPV segment, coupled with increasing demand for premium vehicle sales loaded with luxury and comfort, are projected to fuel the demand for bucket seats with advanced technologies (heated, massage, ventilated, memory, and powered) and leather/synthetic trim materials. Alternatively, decreasing emission limits in emission regulations are projected to influence the materials used in seating components, leading to seating solutions made up of lightweight materials (Al, Mg, and carbon fibers).

The automotive seats market is projected to grow at a CAGR of 2.51% during the forecast period, to reach USD 73.03 billion by 2025, from USD 60.30 billion in 2017. The base year considered for the study is 2017, and the forecast period is 2018–2025.

Objectives of the Study:

• To define, describe, and forecast the automotive seats market on the basis of technology (heated, massage, memory, powered, heated & powered, standard, and ventilated)
• To estimate and forecast the automotive seats ICE market by seat type (bucket and split bench/bench), components (armrest, pneumatic system, seat belt, seat frame & structure, seat headrest, seat height adjuster, seat recliners, and seat tracks), trim material (fabric, genuine leather, and synthetic leather), and region (Americas, Europe, Asia Oceania, and MEA)
• To estimate  and forecast the automotive seats market by IC vehicle type (passenger cars, LCVs, heavy trucks, and buses)
• To analyze and forecast the market size for the electric & hybrid vehicles seats market by technology (heated, massage, memory, powered, heated & powered, standard, and ventilated)

The bottom-up approach is used to estimate and validate the size of the automotive seats market, by technology. To determine the market size, by volume, country-level penetration of each seat technology (derived from model mapping) has been multiplied by country-level production numbers of each vehicle type (passenger car, LCV, truck, and bus) to get the country-level seat market, by technology, in terms of volume. The country-level seat technology market is added to derive the regional-level market further to get the global market, by technology (heated, massage, memory, powered, heated & powered, standard, and ventilated) in terms of volume. Similar model mapping has been followed at country and regional levels to derive the market, by seat type (bucket and split bench/bench type), by cover material (fabric, genuine leather, and synthetic leather), and by vehicle type (passenger car, LCV, heavy truck, and bus). Similar approach has been followed to derive the automotive seats market by components (armrest, pneumatic system, seat belt, seat frame and structure, seat headrest/restraints, seat height adjuster, seat recliners, and seat tracks), electric & hybrid vehicle type (BEV, HEV, and PHEV), by technology (technology (heated, massage, memory, powered, heated & powered, standard, and ventilated).

The research methodology involves various secondary sources such as Society of Automotive Engineers (SAE), Organisation Internationale des Constructeurs d’Automobiles (OICA),  International Trade Administration (ITA), Automotive Safety Council, National Highway Traffic Safety Administration (NHTSA), Automotive Component  Manufacturers Association (ACMA), corporate filings (such as annual reports, investor presentations, and financial statements), and business and industry magazines along with paid databases. The figure illustrates the breakup of the profile of industry experts who participated in primary discussions.

To know about the assumptions considered for the study, download the pdf brochure

The automotive seats market is dominated by a few globally established players such as Adient (US), Lear Corporation (US), Faurecia (France), Toyota Boshoku (Japan), Magna International (Canada), TS Tech (Japan), Aisin Seiki (Japan), NHK Spring (Japan), Tachi-S (Japan), and Gentherm (US).

Target Audience

• Automobile industry and related end-user industries
• Automotive Original Equipment Manufacturers (OEMs)
• Manufacturers of automotive seats and components
• Raw material suppliers
• Raw material suppliers of automotive seats and components
• Regional manufacturer associations and automobile associations

Scope of the Report

• Automotive Seats Market, by Technology
  • Heated
  • Massage
  • Memory
  • Powered
  • Heated & Powered
  • Standard
  • Ventilated
• Market by Components
  • Armrest
  • Pneumatic System
  • Seat Belt
  • Seat Frame & Structure
  • Seat Headrest
  • Seat Height Adjuster
  • Seat Recliners
  • Seat Tracks
• Market by Trim Material
  • Fabric
  • Genuine Leather
  • Synthetic Leather
• Automotive Seats Market, by Seat Type
  • Bucket
  • Split Bench/ Bench
• Electric & Hybrid Vehicles Seats Market, by Technology
  • Heated
  • Massage
  • Memory
  • Powered
  • Heated & Powered
  • Standard
  • Ventilated
• Market by Region & Country
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • US
  • Asia Oceania
  • China
  • India
  • Indonesia
  • Japan
  • South Korea
  • Thailand
  • Others
  • Europe
  • France
  • Germany
  • Italy
  • Spain
  • Russia
  • Turkey
  • UK
  • Others
  • MEA
  • Iran
  • South Africa
  • Others

Available Customizations

With the given market data, MarketsandMarkets offers customizations in accordance with the company’s specific needs.

• Automotive Seats Technology Market, by Vehicle Type
  • Passenger Cars
  • LCV

  Note: The market can be offered for IC vehicle type passenger cars and LCVs, by technology (heated, powered, standard, ventilated, massage, memory, and heated & powered) at regional level Americas, Europe, Asia Oceania, and MEA.

• Electric & Hybrid Vehicle Seats Market, by Region
  • North America
  • Europe
  • Asia Oceania

  Note: The market can be offered for electric & hybrid vehicle type BEV, HEV, and PHEV, by technology (heated, powered, standard, ventilated, massage, memory, and heated & powered) at regional level North America, Europe, and Asia Oceania.

• Bucket & Split Bench Seats Market, by Vehicle Type
  • Passenger Cars
  • LCVs
  • Heavy Trucks
  • Buses

  Note: The market can be offered by IC vehicle type-passenger cars, LCVs, heavy trucks, and buses at regional level-Americas, Europe, Asia Oceania, and MEA.

• Automotive Seats Market, by Off-Highway Vehicle Type
  • Construction Equipment
    • Excavators
    • Loaders
  • Agriculture Tractors

  Note: The market can be offered for Off-highway vehicle type - construction & agriculture equipment at regional level-North America, Europe, Asia Oceania, and RoW.

  • Detailed Analysis and Profiling of Additional Market Players (up to 3)

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources for Vehicle Production
           2.2.2 Key Secondary Sources for Market Sizing
           2.2.3 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Market Size Estimation
           2.4.1 Bottom-Up Approach
    2.5 Market Breakdown and Data Triangulation
    2.6 Assumptions

3 Executive Summary (Page No. - 31)

4 Premium Insights (Page No. - 34)
    4.1 Automotive Seats - Global Market & Forecast
    4.2 Automotive Seats Market, By Region
    4.3 Market By Technology
    4.4 Market By Seat Type
    4.5 Market By Trim Material
    4.6 Market By Components
    4.7 Market By IC Vehicle Type
    4.8 Electric & Hybrid Vehicles Seats Market, By Technology

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Driver
                    5.2.1.1 Rising Global Vehicle Production & Growing SUV Demand to Fuel the Market for Automotive Seats
                    5.2.1.2 Increase in Demand for Premium and Luxury Vehicles to Fuel the Demand for Modular Seats
                    5.2.1.3 Increasing Average Drive Time Spent in the Vehicles Leading to Demand for Comfort Seats
           5.2.2 Restraints
                    5.2.2.1 High Cost of Advanced & Modular Seats Compared With Conventional Seats
           5.2.3 Opportunities
                    5.2.3.1 Increasing Usage of Lightweight Materials to Reduce the Weight of Automotive Seats
                    5.2.3.2 Development of Advanced Seating Technologies for Future Vehicles
           5.2.4 Challenge
                    5.2.4.1 Balancing Between Low Cost Production and Customer Perceived Value

6 Automotive Seats Market, By Technology (Page No. - 50)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
    6.1 Introduction
    6.2 Heated Seats
    6.3 Heated & Powered Seats
    6.4 Massage Seats
    6.5 Memory Seats
    6.6 Powered Seats
    6.7 Standard Seats
    6.8 Ventilated Seats

7 Automotive Seats Market, By Trim Material (Page No. - 60)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
    7.1 Introduction
    7.2 Fabric
    7.3 Genuine Leather
    7.4 Synthetic Leather

8 Automotive Seats Market, By Components (Page No. - 66)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
    8.1 Introduction
    8.2 Armrest
    8.3 Pneumatic System
    8.4 Seat Belt
    8.5 Seat Frame and Sructure
    8.6 Seat Headrest
    8.7 Seat Height Adjuster
    8.8 Seat Recliners
    8.9 Seat Track

9 Automotive Seats Market, By Vehicle Type (Page No. - 77)
Note - The Chapter is Further Segmented at Regional Level and Considered Regions are Americas, Asia Oceania, Europe, and MEA
    9.1 Introduction
    9.2 Passenger Car
    9.3 Light Commercial Vehicles
    9.4 Heavy Trucks
    9.5 Buses

10 Automotive Seats Market, By Electric & Hybrid Vehicle (Page No. - 84)
Note - The Chapter is Further Segmented By Seat Technology - Heated, Heated & Powered, Massage, Memory, Powered, Standard, and Ventilated
     10.1 Introduction
     10.2 Battery Electric Vehicles
     10.3 Hybrid Electric Vehicle
     10.4 Plug-In Hybrid Electric Vehicle

11 Automotive Seats Market, By Type (Page No. - 90)
Note - The Chapter is Further Segmented at Country Level for Regions- Asia Oceania (China, India, Indonesia, Japan, South Korea, Thailand, and Others), Europe (France, Germany, Italy, Russia, Spain, Turkey, UK & Others), Americas (Argentina, Brazil, Canada, Mexico, Us, and Others) and Middle East & Africa (Iran, South Africa, and Others)
     11.1 Introduction
     11.2 Bucket Seat
             11.2.1 Americas
             11.2.2 Asia Oceania
             11.2.3 Europe
             11.2.4 Middle East & Africa (MEA)
     11.3 Split Bench
             11.3.1 Americas
             11.3.2 Asia Oceania
             11.3.3 Europe
             11.3.4 Middle East & Africa (MEA)

12 Automotive Seats Market, By Region (Page No. - 103)
Note - The Chapter is Further Segmented By Seat Technology (Heated, Heated & Powered, Massage, Memory, Powered, Standard, and Ventilated) at Country and Regional Level
     12.1 Introduction
     12.2 Americas
             12.2.1 Argentina
             12.2.2 Brazil
             12.2.3 Canada
             12.2.4 Mexico
             12.2.5 US
             12.2.6 Americas Others
     12.3 Asia Oceania
             12.3.1 China
             12.3.2 India
             12.3.3 Indonesia
             12.3.4 Japan
             12.3.5 South Korea
             12.3.6 Thailand
             12.3.7 Asia Oceania Others
     12.4 Europe
             12.4.1 France
             12.4.2 Germany
             12.4.3 Italy
             12.4.4 Russia
             12.4.5 Spain
             12.4.6 Turkey
             12.4.7 UK
             12.4.8 Europe Others
     12.5 Middle East & Africa (MEA)
             12.5.1 Iran
             12.5.2 South Africa
             12.5.3 MEA Others

13 Competitive Landscape (Page No. - 124)
     13.1 Overview
     13.2 Automotive Seats Market: Market Share Analysis
     13.3 Competitive Scenario
             13.3.1 Expansion
             13.3.2 Joint Venture/Partnership/Collaboration
             13.3.3 New Product Developments
             13.3.4 Mergers & Acquisitions

14 Company Profiling (Page No. - 131)
(Business Overview, Products Offered, Recent Developments, and SWOT Analysis)*
     14.1 Adient
     14.2 Lear Corporation
     14.3 Faurecia
     14.4 Toyota Boshoku
     14.5 Magna International
     14.6 TS Tech
     14.7 Aisin Seiki
     14.8 NHK Spring
     14.9 Tachi-S
     14.10 Gentherm
     14.11 Additional Company Profiles
     14.12 Europe
             14.12.1 Brose
             14.12.2 Grammer
             14.12.3 Kahovec, S R.O.
             14.12.4 Pheonix Seating
     14.13 North America
             14.13.1 Guelph Manufacturing
             14.13.2 Camaco-Amvian
             14.13.3 Freedman Seating
     14.14 Asia Oceania
             14.14.1 Daewon Kang
             14.14.2 Tata Autocomp
             14.14.3 Summit Auto Seats
             14.14.4 Harita Seating

*Details on Business Overview, Products Offered, Recent Developments, and SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 161)
     15.1 Insights of Industry Experts
     15.2 Discussion Guide
     15.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.4 Available Customizations
             15.4.1 Automotive Seats Technology Market, By Vehicle Type
Note: The Market Can Be Offered for IC Vehicle Type- Passenger Cars, and LCV By Technology (Heated, Powered, Standard, Ventilated, Massage, Memory and Heated & Powered) at Regional Level- Americas, Europe, Asia Oceania and MEA.
                        15.4.1.1 Passenger Cars
                                     15.4.1.1.1 Hatchback
                                     15.4.1.1.2 Sedan
                                     15.4.1.1.3 SUV
                        15.4.1.2 LCV
             15.4.2 Electric & Hybrid Vehicle Seats Market, By Region
Note: The Market Can Be Offered for Electric & Hybrid Vehicle Type-Bev, HEV & PHEV By Technology (Heated, Powered, Standard, Ventilated, Massage, Memory and Heated & Powered) at Regional Level-North America, Europe, and Asia Oceania
                        15.4.2.1 North America
                        15.4.2.2 Europe
                        15.4.2.3 Asia Oceania
             15.4.3 Bucket & Split Bench Seats Market, By Vehicle Type
Note: The Market Can Be Offered By IC Vehicle Type- Passenger Cars, LCV, Heavy Trucks, and Buses at Regional Level- Americas, Europe, Asia Oceania and MEA
                        15.4.3.1 Passenger Cars
                        15.4.3.2 LCV
                        15.4.3.3 Heavy Trucks
                        15.4.3.4 Buses
             15.4.4 Automotive Seats Market, By Off-Highway Vehicle Type
Note: The Market Can Be Offered for Off-Highway Vehicle Type- Construction & Agriculture Equipment at Regional Level- -North America, Europe, Asia Oceania, and RoW
                        15.4.4.1 Construction Equipment
                                     15.4.4.1.1 Excavators
                                     15.4.4.1.2 Loaders
                        15.4.4.2 Agriculture Tractors
             15.4.5 Detailed Analysis and Profiling of Additional Market Players (Upto 3)
     15.5 Related Reports
     15.6 Author Details

List of Tables (111 Tables)

Table 1 Currency Exchange Rates (W.R.T. Per USD)
Table 2 Key Vehicle Sales Equipped With Modular Seat Technology, 2017
Table 3 Annual Time Spent in Traffic Congestion (Hours), By Country
Table 4 Average Cost of Seats, By Technolgy (USD)
Table 5 Use of Plastics in an Automobile, By Component
Table 6 Advanced Seating - Recent Developments
Table 7 Key Models With Seating Technologies, 2017
Table 8 Automotive Seats Market, By Technology, 2016–2025 (‘000 Units)
Table 9 Heated Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 10 Heated & Powered Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 11 Massage Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 12 Memory Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 13 Powered Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 14 Standard Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 15 Ventilated Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 16 Automotive Seats Market, By Trim Material, 2016–2025 (‘000 Square Meters)
Table 17 Automotive Seats Market, By Trim Material, 2016–2025 (USD Million)
Table 18 Fabric: Market, By Region, 2016–2025 (‘000 Square Meters)
Table 19 Fabric: Market, By Region, 2016–2025 (USD Million)
Table 20 Key Models With Genuine Leather Seats, 2017
Table 21 Genuine Leather: Market, By Region, 2016–2025 (‘000 Square Meters)
Table 22 Genuine Leather: Market, By Region, 2016–2025 (USD Million)
Table 23 Synthetic Leather: Market, By Region, 2016–2025 (‘000 Square Meters)
Table 24 Synthetic Leather: Market, By Region, 2016–2025 (USD Million)
Table 25 Automotive Seats Market, By Components, 2016–2025 (‘000 Units)
Table 26 Market, By Components, 2016–2025 (USD Million)
Table 27 Armrest: Market, By Region, 2016–2025 (‘000 Units)
Table 28 Armrest: Market, By Region, 2016–2025 (USD Million)
Table 29 Pneumatic System: Market, By Region, 2016–2025 (‘000 Units)
Table 30 Pneumatic System: Market, By Region, 2016–2025 (USD Million)
Table 31 Seat Belt: Market, By Region, 2016–2025 (‘000 Units)
Table 32 Seat Belt: Market, By Region, 2016–2025 (USD Million)
Table 33 Seat Frame & Structure: Market, By Region, 2016–2025 (‘000 Units)
Table 34 Seat Frame & Structure: Market, By Region, 2016–2025 (USD Million)
Table 35 Seat Headrest: Automotive Seats Market, By Region, 2016–2025 (‘000 Units)
Table 36 Seat Headrest: Market, By Region, 2016–2025 (USD Million)
Table 37 Seat Height Adjuster: Market, By Region, 2016–2025 (‘000 Units)
Table 38 Seat Height Adjuster: Market, By Region, 2016–2025 (USD Million)
Table 39 Seat Recliner: Market, By Region, 2016–2025 (‘000 Units)
Table 40 Seat Recliner: Market, By Region, 2016–2025 (USD Million)
Table 41 Seat Track: Market, By Region, 2016–2025 (‘000 Units)
Table 42 Seat Track: Market, By Region, 2016–2025 (USD Million)
Table 43 Automotive Seats Market, By Vehicle Type, 2016–2025 (‘000 Units)
Table 44 Market, By Vehicle Type, 2016–2025 (USD Million)
Table 45 Passenger Car: Market, By Region, 2016–2025 (‘000 Units)
Table 46 Passenger Car: Market, By Region, 2016–2025 (USD Million)
Table 47 LCV: Market, By Region, 2016–2025 (‘000 Units)
Table 48 LCV: Market, By Region, 2016–2025 (USD Million)
Table 49 Heavy Truck: Market, By Region, 2016–2025 (‘000 Units)
Table 50 Heavy Truck: Market, By Region, 2016–2025 (USD Million)
Table 51 Buses: Market, By Region, 2016–2025 (‘000 Units)
Table 52 Buses: Market, By Region, 2016–2025 (USD Million)
Table 53 Electric & & Hybrid Vehicle Seats Market, By Vehicle Type, 2016–2025 (‘000 Units)
Table 54 BEV: Electric & Hybrid Vehicle Seats Market, By Technology, 2016–2025 (‘000 Units)
Table 55 HEV: Electric & & Hybrid Vehicle Seats Market, By Technology, 2016–2025 (‘000 Units)
Table 56 PHEV: Electric & & Hybrid Vehicle Seats Market, By Technology, 2016–2025 (‘000 Units)
Table 57 Automotive Seats Market, By Seat Type, 2016–2025 (‘000 Units)
Table 58 Market, By Seat Type, 2016–2025 (USD Million)
Table 59 Bucket Seats: Market, By Region, 2016–2025 (‘000 Units)
Table 60 Bucket Seats: Market, By Region, 2016–2025 (USD Million)
Table 61 Americas: Automotive Bucket Seats Market, By Country, 2016–2025 (‘000 Units)
Table 62 Americas: Automotive Bucket Seats Market, By Country, 2016–2025 (USD Million)
Table 63 Asia Oceania: Automotive Bucket Seats Market, By Country, 2016–2025 (‘000 Units)
Table 64 Asia Oceania: Automotive Bucket Seats Market, By Country, 2016–2025 (USD Million)
Table 65 Europe: Automotive Bucket Seats Market, By Country, 2016–2025 (‘000 Units)
Table 66 Europe: Automotive Bucket Seats Market, By Country, 2016–2025 (USD Million)
Table 67 MEA: Automotive Bucket Seats Market, By Country, 2016–2025 (‘000 Units)
Table 68 MEA: Automotive Bucket Seats Market, By Country, 2016–2025 (USD Million)
Table 69 Split Bench Seats: Automotive Seats Market, By Region, 2016–2025 (‘000 Units)
Table 70 Split Bench Seats: Market, By Region, 2016–2025 (USD Million)
Table 71 Americas: Automotive Split Bench Seats Market, By Country, 2016–2025 (‘000 Units)
Table 72 Americas: Automotive Split Bench Seats Market, By Country, 2016–2025 (USD Million)
Table 73 Asia Oceania: Automotive Split Bench Seats Market, By Country, 2016–2025 (‘000 Units)
Table 74 Asia Oceania: Automotive Split Bench Seats Market, By Country, 2016–2025 (USD Million)
Table 75 Europe: Automotive Split Bench Seats Market, By Country, 2016–2025 (‘000 Units)
Table 76 Europe: Automotive Split Bench Seats Market, By Country, 2016–2025 (USD Million)
Table 77 MEA: Automotive Bench Seats Market, By Country, 2016–2025 (‘000 Units)
Table 78 MEA: Automotive Bench Seats Market, By Country, 2016–2025 (USD Million)
Table 79 Automotive Seats Market, By Region, 2016–2025 (‘000 Units)
Table 80 Americas: Market, By Country, 2016–2025 (000’ Units)
Table 81 Argentina: Market, By Technology, 2016–2025 (‘000 Units)
Table 82 Brazil: Market, By Technology, 2016–2025 (‘000 Units)
Table 83 Canada: Market, By Technology, 2016–2025 (‘000 Units)
Table 84 Mexico: Market, By Technology, 2016–2025 (‘000 Units)
Table 85 US: Market, By Technology, 2016–2025 (‘000 Units)
Table 86 Americas Others: Automotive Seats Market, By Technology, 2016–2025 (‘000 Units)
Table 87 Asia Oceania: Market, By Country, 2016–2025 (‘000 Units)
Table 88 China: Market, By Technology, 2016–2025 (‘000 Units)
Table 89 India: Market, By Technology, 2016–2025 (‘000 Units)
Table 90 Indonesia: Market, By Technology, 2016–2025 (‘000 Units)
Table 91 Japan: Market, By Technology, 2016–2025 (‘000 Units)
Table 92 South Korea: Market, By Technology, 2016–2025 (‘000 Units)
Table 93 Thailand: Market, By Technology, 2016–2025 (‘000 Units)
Table 94 Asia Oceania Others: Automotive Seats Market, By Technology, (000’ Units)
Table 95 Europe: Market, By Country, 2016–2025 (‘000 Units)
Table 96 France: Market, By Technology, 2016–2025 (000’ Units)
Table 97 Germany: Market, By Technology, 2016–2025 (‘000 Units)
Table 98 Italy: Market, By Technology, 2016–2025 (‘000 Units)
Table 99 Russia: Market, By Technology, 2016–2025 (‘000 Units)
Table 100 Spain: Market, By Technology, 2016–2025 (‘000 Units)
Table 101 Turkey: Market, By Technology, 2016–2025 (‘000 Units)
Table 102 UK: Market, By Technology, 2016–2025 (‘000 Units)
Table 103 Europe Others: Automotive Seats Market, By Technology, 2016–2025 (‘000 Units)
Table 104 MEA: Market, By Country, 2016–2025 (‘000 Units)
Table 105 Iran: Market, By Technology, 2016–2025 (‘000 Units)
Table 106 South Africa: Market, By Technology, 2016–2025 (‘000 Units)
Table 107 MEA Others: Automotive Seats Market, By Technology, 2016–2025 (‘000 Units)
Table 108 Expansion, 2017–2018
Table 109 Joint Venture/Partnership/Collaboration, 2017–2018
Table 110 New Product Developments, 2017–2018
Table 111 Mergers & Acquisitions, 2014–2017

List of Figures (40 Figures)

Figure 1 Automotive Seats: Market Segmentation
Figure 2 Automotive Seats Market: Research Design
Figure 3 Research Design Model
Figure 4 Breakdown of Primary Interviews
Figure 5 Automotive Seats Market: Bottom-Up Approach
Figure 6 Data Triangulation
Figure 7 Market Outlook
Figure 8 Automotive Seats Market, By Region, 2018 vs 2025 (USD Billion)
Figure 9 Attractive Opportunities in the Automotive Seating Technologies
Figure 10 Asia Oceania is Estimated to Be the Leading Region, Whereas the Passenger Cars Segment is Estimated to Be the Largest of Automotive Seats Market, 2018 (USD Billion)
Figure 11 Massage Seats Segment is Anticipated to Grow at the Fastest Rate, 2018 vs 2025 (Million Units)
Figure 12 Bucket Seat Segment is Estimated to Dominate the Automotive Seats Market, 2017 vs 2025 (USD Billion)
Figure 13 Synthetic Leather Segment Holds the Largest Share of Market, 2018 vs 2025 (USD Billion)
Figure 14 Seat Frame & Structure Segment Holds the Largest Share of Market, 2018 vs 2025 (USD Billion)
Figure 15 Passenger Car Segment Constitutes the Major Share of Automotive Seats Market, 2018 vs 2025 (USD Billion)
Figure 16 Powered Seats Segment is Estimated to Hold the Largest Market Share of the Electric & Hybrid Vehicles Seats Market, 2018 vs 2025 (Million Units)
Figure 17 Automotive Seats: Market Dynamics
Figure 18 Global Vehicle Production, By Vehicle Type, 2015-2025 (Million Units)
Figure 19 Global SUV Production, By Region, 2015-2020 (‘000 Units)
Figure 20 Premium Car Sales, By Region, 2012–2016 (‘000 Units)
Figure 21 Automotive Seats Market, By Technology, 2018–2025 (‘000 Units)
Figure 22 Market, By Trim Material, 2018 vs 2025 (USD Million)
Figure 23 Market, By Components, 2018—2025 (USD Million)
Figure 24 Market, By Vehicle Type, 2018 vs 2025 (USD Million)
Figure 25 Electric & Hybrid Vehicle Seats Market, By Technology, 2016–2025 (‘000 Units)
Figure 26 Automotive Seats Market, By Seat Type, 2018 vs 2025 (USD Million)
Figure 27 Market, By Region, 2018 vs 2025 (Thousand Units)
Figure 28 Americas: Market Snapshot
Figure 29 Asia Oceania: Automotive Seats Market Snapshot
Figure 30 Companies Adopted Expansion as the Key Growth Strategy, 2014–2018
Figure 31 Adient: Company Snapshot
Figure 32 Lear Corporation: Company Snapshot
Figure 33 Faurecia: Company Snapshot
Figure 34 Toyota Boshoku: Company Snapshot
Figure 35 Magna International: Company Snapshot
Figure 36 TS Tech: Company Snapshot
Figure 37 Aisin Seiki: Company Snapshot
Figure 38 NHK Spring: C0mpany Snapshot
Figure 39 Tachi-S: Company Snapshot
Figure 40 Gentherm: Company Snapshot

The automotive seats market is projected to reach USD 73.03 billion by 2025 from USD 61.41 billion in 2018, at a CAGR of 2.51%, during the forecast period. Increasing global vehicle production, especially passenger cars and SUV/MPV segments, rising premium vehicles sales with premium features, luxury and comfort are together expected to drive the market, during the forecast period.

Asia Oceania is estimated to hold the largest share of the automotive seats market, within which China is estimated to lead the seat technology market, followed by Japan, South Korea, and India. China, India, and Indonesia have higher demand for economy cars. As per MarketsandMarkets analysis, production of A, B, and C car segments, in 2017, together in China and India, were about 38.0% and 70.0%, respectively. These car segments mainly feature standard seats. Alternatively, Japan and South Korea are growing significantly owing to the presence of regional and foreign OEMs, and thus seats with advanced technologies for passenger vehicles are expected to grow in these countries. Additionally, Americas is the second largest region, with the US and Canada leading the seat technology segment. Owing to the high technology adoption rate and the presence of key OEMs such as GM, Mercedes Benz, BMW, Ford, Cadillac & Toyota, demand for advanced seats such as powered, heated, memory & massage are anticipated to have a significant potential in the coming years.

The bucket seat segment is estimated to lead the automotive seats market in 2018 and is anticipated to sustain its market position during the forecast period. The key factors that drive this market are increasing the overall global vehicle production. In the passenger cars segment, the 5-seater cars (hatchback, sedan, and SUV-A, B, & C) are growing at a moderate rate, whereas the demand for 7-seater cars (SUV-D & E/MUV) have noticed a considerable rise globally. Buick Enclave, Cadillac Escalade, Acura MDX, GMC Yukon XL, Nissan Pathfinder, and Toyota Highlander are some SUVs that come with the second-row bucket seat option. Further, the growing LCVs, especially in the North American region, are anticipated to spur the bucket seats market. Increasing demand for heavy trucks and medium-sized and large buses in countries such as China, the US, Mexico, Turkey, and India are expected to fuel the bucket seats market in the coming years.

The seat frame and structure segment is estimated to lead the automotive seats market, by components. OEMs are working hard to control CO2 emissions and increase fuel efficiency. Thus, tier-1 suppliers are stepping forward to developing automotive seating frames and structures using lightweight composite materials. As per Faurecia, a passenger car seat accounts for 5% of the total cost and 6% of its total weight. Thus, by reducing the seat weight, a noteworthy rise in vehicle performance can be achieved. Some notable developments in that area has been carried by a few key stakeholders. The World Auto developed the Future Steel Vehicle concept for EVs, which can reduce the vehicle weight by up to 35%. Additionally, Tata Steel developed front seat frames using various steel grades, which could reduce the seat weight by 30%, along with the expected 8.6 kg of CO2 emission reduction. These developments are expected to bring new innovative seat frames for upcoming vehicles.

The synthetic leather segment is anticipated to lead the automotive seats market, by trim material, during the forecast period. Synthetic leather offers several advantages such as enhanced esthetics and elegant look, and is also cheaper than genuine leather. Asia Oceania is the leading market for synthetic leather owing to the high demand for small and economy cars. As synthetic leather offers better characteristics, it becomes an affordable choice for OEMs to provide comfort to the customers. This would enable this segment to remain as the dominant market in the coming years.

High cost of advanced and modular seats as compared with normal seats is one of the key restraints of the automotive seats market. Also, maintaining a balance between low-cost production and customer-perceived value becomes a challenge for this market. These factors may affect the growth of the automotive seats market in the near future.

Some of the key automotive seats manufacturers and suppliers are Adient (US), Lear Corporation (US), Faurecia (France), Toyota Boshoku (Japan), and Magna International (Canada), TS Tech (Japan), Tachi-S (Japan), NHK Spring (Japan), and Gentherm (US). Adient adopted a stable mix of joint venture, new product launch, and acquisition strategies to retain its market position, whereas Lear Corporation followed the expansion and acquisition strategies to remain a prominent player in the market.

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