Automotive Tires Market for OE & Replacement By Rim (13-15, 16-18, 19-21,>21”), Aspect Ratio(<60, 60-70, >70), Section Width (<200, 200-230,>230 mm), Season (Summer, Winter-Studded Non-Studded & All Season), Vehicle Type, Retreading & Region - Global Forecast to 2028
[339 Pages Report] Automotive tire market is estimated to grow from USD 19.6 billion in 2023 to USD 21.6 billion by 2028 at a CAGR of 2.1% over the forecast period. The key factors driving the automotive tire market are the vehicle’s increased life and the miles driven every year due to regular maintenance of the car, customer awareness, and advancement in new tire technology, which has led to longer life of the automotive tires.
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Market Dynamics
DRIVER: Increase in the vehicle’s average life and annual miles driven by light-duty vehicles.
The average life of a vehicle has increased over the past few years due to technological advancements, improving road infrastructure, better driving conditions, and other factors. The increase in a vehicle's average life and annual miles driven per year have created growth opportunities for tire manufacturers in the aftermarket. According to the Federal Highway Administration of the US Department of Transportation, a passenger car is driven, on average, 13,476 miles per year. This comes to more than 1,000 miles every month. The increased life of vehicles and the increased miles driven by vehicles have had a mixed impact on the automotive tire industry where the decrease in the demand for tires has put pressure on the industry, whereas on the other side, it has also led to an increased focus on tire performance and sustainability, by increasing the investments in research and development.
RESTRAINT: Highly volatile raw material prices and increased longevity of tire is affecting aftermarket sales
The raw material in the automotive tire industry plays a vital role in setting the component’s price. The raw materials for manufacturing tires include natural rubber, synthetic rubber, carbon black, steel, fabric, and plasticizers. As natural and synthetic rubber are the most critical raw materials, their demand, consumption, and price fluctuations significantly impact tire prices. According to the Association of Natural Rubber Producing Countries, in 2017, there was a natural rubber supply shortfall of about 700,000 metric tons. In contrast, the global supply of natural rubber then improved by 991,000 tons in May 2022. Over the decade, there has been a considerable variation in natural rubber pricing, which impacts automotive tire pricing and tire manufacturers to a great extent.
Increasing the longevity of tires has led to a decrease in the demand for new tires, as cars are lasting longer and being driven fewer miles. This has put pressure on the aftermarket tire industry, which has seen a decline in sales. Also, on the other hand, the increase in tire longevity has led to a rise in the demand for tire maintenance and repair services. As tires last longer, they are more likely to be rotated, balanced, or repaired. This has created new opportunities for the aftermarket tire industry, which has seen increased sales of these services. Overall, the increase in tire longevity has had a net negative impact on the aftermarket tire industry. However, the industry has been able to adapt by focusing on tire maintenance and repair services. This has helped offset the decline in new tire sales and allowed the industry to remain profitable.
OPPORTUNITY: Increase in eco-friendly tires due to stringent regulation and increase in bio-oils for the manufacturing process
Stringent rules and regulations are driving the market for eco-friendly tires. Governments worldwide are enacting laws that require tires to be more fuel-efficient and less polluting. These regulations are being put in place to reduce greenhouse gas emissions and improve air quality. For instance, the European government has set a target of reducing CO2 emissions from cars by 37.5% by 2030. This target will require car manufacturers to use more fuel-efficient tires. Also, the US has set a fuel economy standard for vehicles requiring an average of 54.5 miles per gallon by 2025. This standard will also require the use of more fuel-efficient tires. In addition to this, many key players have invested heavily in R&D to bring eco-friendly automobile tires. Michelin Energy Saver A/S, where the tire is designed to reduce fuel consumption by up to 6%. It is made with a low rolling resistance compound that helps improve the tire’s efficiency.
Bio-oil is used as a substitute for petroleum-based oil in the production of tire rubber. This helps to reduce the environmental impact of tire production, as bio-oil is a renewable resource. For instance, orange oils, extracted from orange peels, help reduce the amount of petroleum used in tires. Tire companies are cutting down on using materials harmful to the environment while reducing friction and increasing fuel efficiency. As a result, less fuel is consumed, CO2 emissions are reduced, and the car becomes greener. Companies like Bridgestone have successfully created synthetic rubber using plant-derived materials rather than petroleum products. Other companies are also experimenting with synthetic rubber made from biomass (plant-derived material or agricultural waste). Also, Goodyear showcased that soybean oil has great potential as a natural ingredient in tires, increasing tread life by 10% and reducing the use of petroleum-based oil by up to 8.5 million gallons per year. Hence, using bio-oil will help reduce the environmental impact of tire production. As the demand for more sustainable tires grows, bio-oil will likely become an increasingly popular ingredient in tire rubber.
CHALLENGE: Increased number of mandatory tests for commercializing the tires
Regulatory organizations such as the US Department of Transportation (DOT), National Highway Traffic Safety Administration (NHTSA), European Tyre and Rim Technical Organization (ETRTO), Japanese Automobile Tire Manufacturers Association (JATMA), and others have made it mandatory for tire manufacturers to conduct specific tests on tires before commercializing. These tests include durability, endurance, traction, rolling resistance, and load carrying. Tire manufacturers have to bear the cost of mandatory tests, which are expensive. Suppose a tire fails to fulfill the requirement of any of these mandatory tests. In that case, the manufacturer cannot sell that tire in the market and suffers a complete loss on R&D. These tests indirectly increase the total cost of tires, which negatively affects their demand in the OE as well as aftermarket.
Automotive Seats Market Ecosystem.
The major OEMs of the automotive tire market have the latest technologies, diversified portfolios, and strong distribution networks globally. The major players in the automotive tire market include Bridgestone Corporation (Japan), Continental AG (Germany), Goodyear Tire & Rubber Company (U.S.), Michelin (France), and Pirelli & C. S.p.A (Italy).
The 13”-15” rim size segment, by vehicle type, holds the largest market share.
There is a growing demand for small cars, such as hatchbacks and subcompacts. These cars typically have smaller rims and tires than larger cars, such as SUVs and trucks. The smaller rim-size vehicles usually have GVWRs under 3.0 tons, with 13” – 15” rim sizes. Furthermore, these vehicles are most popular in shared transportation, such as Uber and Lyft, typically in small cars equipped with 13”-to 15”-inch rim size tires. Cars such as the Hyundai Avante, Volkswagen Polo, Volkswagen Rapid, Hyundai Accent, and others are a few examples of 13” – 15” rim size tires.
Regarding sales, passenger cars lead the market with smaller rim sizes globally. In the Asia Pacific region, China has the highest market share of ~61% for passenger cars (i.e., 23.83 million units), where vehicles such as Hyundai Avante, Nissan Bluebird, Toyota Corolla, Ford Escort, and VW Santana are among the top-selling passenger cars which come with the tires that range in size from 13” to 15". Hence, factors such as improved fuel efficiency and less rolling resistance are driving the 13”-15” rim size tire market.
Tire having an aspect ratio >70 holds the largest market share in the tire replacement market.
These tires have a higher sidewall, which provides more comfort and a smoother ride. They also have a wider footprint, which provides better traction and stability. Higher aspect ratio tires provide better cargo protection in big vehicles and a more comfortable ride and protection from potholes on the road in buses. >70 aspect ratio tires are often more affordable than tires with a lower aspect ratio. This is because they are less complex to manufacture. Also, newer tires with a higher aspect ratio have safety features, such as run-flat technology. This technology allows the tires to continue to be driven even after they have lost air pressure, which can help to prevent accidents. Around the world, 80%–90% of heavy commercial vehicles have tires with >70 aspect ratios, which also cost more to replace than tires with lower aspect ratios. Therefore, the demand for tires with an aspect ratio of >70 is anticipated to account for the significant market share of trucks and buses over the next few years.
Retreading of Light Commercial Vehicles (LCV) is the fastest-growing segment of the automotive tire market.
Retreaded tires provide the same mileage as new replacement tires, costing 30%–50% less, and come with the same warranties. A Light commercial vehicle tire typically needs 26 liters of oil to manufacture a new tire. However, tire retreading uses only 9 liters of oil or around 34% of the new manufacturing process. On the other hand, a new set of four tires for pickup trucks costs nearly twice as much as retreaded tires, according to the Retread Tire Association. For example, the Goodyear Tire and Rubber Company (U.S.) has more than 1,700 tire retreading and servicing centers worldwide for commercial trucks. Few of the top tire manufacturers have entered the tire retreading sector. Thus, the trend of tire retreading in LCVs is gradually growing to reduce costs.
Asia-Pacific holds the largest market share for automotive tires for the original equipment (OE).
This region has well-established automobile players like BMW AG (Germany) and Volkswagen Group (Germany), Tata (India), BYD (China), Nissan (Japan), and Mitsubishi (Japan), where Asia-Pacific has become a center for the production of automobiles. The large investment in Asia Pacific has been driven by factors like low production costs, the availability of affordable labor, lenient pollution and safety regulations, and government incentives for FDIS. The Yokohama Rubber Co., Ltd. (Japan), Bridgestone Corporation (Japan), Kumho Tyre Co. (South Korea), Hankook Tyres (South Korea), Sumitomo Rubber Industries Ltd. (Japan), and other Tier-I suppliers are among the notable tire manufacturers with significant operations in the Asia-Pacific region. The companies in this location invest in expanding their manufacturing plant to cater to the increasing demand for automotive tires. For instance, Bridgestone invested USD 250 million in November 2022 to expand and renovate its tire manufacturing plant, which is located in Heredia, Costa Rica. Hence, these investments and developments in the Asia Pacific region are projected to be driven by the factors mentioned above.
Key Market Players
The automotive tire market is consolidated with players such as Bridgestone Corporation (Japan), Continental AG (Germany), Goodyear Tire & Rubber Company (US), Michelin (France), and Pirelli & C. S.p.A (Italy) is the key company operating in automotive tire manufacturing. These companies adopted new product launches, partnerships, and joint ventures to gain traction in the automotive tire market.
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Report Attribute |
Details |
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Market size available for years |
2019–2028 |
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Base year considered |
2022 |
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Market Growth forecast |
USD 21.6 Billion by 2028 from USD 19.6 Billion in 2023 at 2.1% CAGR |
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Forecast period |
2023–2028 |
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Forecast units |
Volume (Units) and Value (USD Million/Billion) |
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Segments Covered |
Automotive Tire Aftermarket, By Section Width and Vehicle Type, Automotive Tire Aftermarket, By Aspect Ratio And Vehicle Type, Automotive Tire Aftermarket, By Rim Size And Vehicle Type, Automotive Tire Retreading Market, By Vehicle Type, Automotive Tire Oe Market, By Vehicle Type And Rim Size, Automotive Tire Aftermarket Market, By Season Type, Automotive Tire Aftermarket, By Vehicle Type, and Automotive Tire OE Market, By Type. |
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Geographies covered |
Asia Pacific, North America, Europe, and Rest of the World. |
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Top Players |
Bridgestone Corporation (Japan), Goodyear Tire & Rubber Company (United States), Continental AG (Germany), Michelin (France) and Sumitomo Rubber Industries (Japan) |
With the given market data, MarketsandMarkets offers customizations per the company’s specific needs.
The study segments the tire market:
Automotive Tire Aftermarket, By Section Width and Vehicle Type
- <200mm
- 200-230mm
- >230mm
Automotive Tire Aftermarket, By Aspect Ratio and Vehicle Type
- <60
- 60–70
- >70
Automotive Tire Aftermarket, By Rim Size and Vehicle Type
- 13–15"
- 16–18”
- 19–21"
- > 21"
Automotive Tire Aftermarket, By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles
- Heavy Commercial Vehicles
Automotive Tire Retreading Market, By Vehicle Type
- Passenger Cars
- Light Commercial Vehicles
- Buses
- Trucks
Automotive Tire Aftermarket, By Season Type
- Summer Tire
- Winter Tire (Studded and Non-studded)
- All-season Tire
Automotive Tire Oe Market, By Vehicle Type and Rim Size
- Passenger Cars
- Light Commercial Vehicles
- Heavy Commercial Vehicles
Automotive Tire Oe Market, By Tire Type
- Radial Tire (Tube and Tubeless)
- Bias Tire
Recent Developments
- In June, Continental AG launched their new tire named UltraContact NXT, which comprises 65% renewable material made from agriculture waste and has ISCC PLUS mass balance certified materials. These are available in 19” sizes. These tires are made for both electric and combustion engines. For instance, Kia (South Korea) Niro, Volkswagen (Germany) ID.3, Mercedes-Benz (Germany) EQA, Tesla (US) Model 3, Audi (Germany) Q4 E-TRON, Skoda (Czech Republic) Octavia, Volkswagen (Germany) Golf 8, Audi (Germany) A3.
- In May 2023, Bridgestone Corporation launched the R192E, an electric bus tire designed explicitly for electric-powered buses. Electric buses have unique performance requirements due to their heavier battery packs and increased torque. The R192E tire is engineered to address these specific needs and provide enhanced durability, traction, and energy efficiency for electric buses.
- In May 2023, Bridgestone Corporation’s new Potenza Race tire is offered in 13 sizes between 17 and 20 inches and was developed and made in Europe. These tires are primarily used in sports cars and supercars for the roads and racing tracks for some OEMs such as Maserati (Italy), Ferrari (Italy), Porsche (Germany), McLaren (UK), Lamborghini (Italy), BMW (Germany), Audi (Germany) RS, Mercedes (Germany), and others, are supported by Potenza Race.
- In March 2023, Continental AG showcased its digital tire management system, Conti Connect 2.0. The system enables fleet managers to monitor tire condition continuously, saving fuel and reducing CO2 emissions. This monitoring feature helps prevent early tire replacements and unscheduled downtime, improving fleets' operational efficiency.
- In March 2023, Michelin showcased a tire designed for SUVs and crossovers. It is all-season specially designed to handle various conditions, including snow and ice. It features a new tread compound that provides a better grip in wet and snowy conditions. It also features a new tread pattern designed to reduce road noise.
Frequently Asked Questions (FAQ):
How does the OE and Aftermarket demand vary by region and vehicle type?
The OEM market refers to the sale of tires by original equipment manufacturers (OEMs) to vehicle manufacturers. The aftermarket market refers to selling tires to consumers after purchasing the vehicle. The aftermarket demand for automotive tires is driven by a number of factors, including the age of the vehicle, the driving conditions, and the vehicle's intended use.
What would be the demand for tire rim size by vehicle type and region?
The type of vehicle will determine the size of the needed rim. 13”–15” rim size tires drive the market due to high sales of passenger cars in the Asia Pacific region. However, some high-performance cars may have rims that are 17-inch tires.
How will the tire retreading market shape up in the future?
Retreading tires is an environmentally friendly way to extend the life of tires. It reduces the need to produce new tires, which saves energy and reduces greenhouse gas emissions. Retreading tires is a sustainable way to manage tire waste. It reduces the amount of tires that end up in landfills and helps conserve natural resources.
What are the current and future tire material trends in the market?
There is a growing demand for tires made from sustainable materials that are derived from trees. It is a renewable resource that can be harvested without harming the environment. Recycled materials, such as tire rubber and plastic, can also be used to make tires. Bio-based materials, such as cornstarch and soybeans, can also be used to make tires. Tire manufacturers are developing new tire compounds that can improve the performance of tires in a variety of conditions. For example, new compounds can be designed to improve fuel efficiency, traction, and durability.
How does the penetration of all-season tires, winter tires, and summer tires vary by region?
The climate is the most important factor that affects the penetration of different types of tires. Regions with cold winters will have a higher penetration of winter tires, while regions with warm winters will have a higher penetration of summer tires. Some governments have regulations that require the use of winter tires in certain areas. This can increase the penetration of winter tires in those regions.
Which are the key players in the global tire market?
Bridgestone Corporation (Japan), Continental AG (Germany), The Goodyear Tire & Rubber Company (U.S.), Michelin (France), and Pirelli & C. S.p.A (Italy) is the key player in the global automobile tire market. .
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The research study involved various secondary sources, such as company annual reports/presentations, industry association publications, automotive tire magazine articles, directories, technical handbooks, world economic outlook, trade websites, technical articles, and databases, which were used to identify and collect information for an extensive study of the automotive tire market. Primary sources experts from related industries, automobile OEMs, and suppliers were interviewed to obtain and verify critical information and assess prospects and market estimations.
Secondary Research
The secondary sources referred for this research study include associations such as the Tire Industry Association, Tire and Rim Association, Inc., Rubber Manufacturers Association, Organization Internationale des Constructeurs d'Automobiles (OICA); corporate filings (such as annual reports, investor presentations, and financial statements), trade, business, and automotive associations. Secondary data has been collected and analyzed to arrive at the overall market size, which is further validated through primary research.
Primary Research
Extensive primary research has been conducted after acquiring an understanding of the automotive tire market through secondary research. Several primary interviews have been conducted with market experts from both the demand- (Automotive OEMs and Retreading Organizations) and supply-side (rubber suppliers, steel suppliers, oil companies, and others) players across four major regions—namely, North America, Europe, Asia-Pacific, and RoW (Latin America, the Middle East, and Africa). Approximately 20% and 80%, respectively, of primary interviews have been conducted from both the demand and supply side. Primary data has been collected through questionnaires, e-mails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, including sales, operations, and administration, to provide a holistic viewpoint in our reports.
After interacting with industry participants, we have also conducted brief sessions with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The bottom-up approach has been used to estimate and validate the market size of the automotive tires OE market as well as aftermarket. The market size of the automotive tires OE market by rim size and by country has been derived by multiplying the country-level penetrations of different rim sizes calculated using model-wise mapping with the country-wise production data of passenger cars, LCVs, trucks, and buses. The market size, by value, has been derived by multiplying the rim size-wise OE pricing with the volume of the tire calculated in a million units. The total volume of each region is then summed up to estimate the total volume of the global automotive tires OE market for each vehicle type. The data has been validated through primary interviews with industry experts.
Tires aftermarket volume has been calculated using the vehicles on the road, average miles driven by each vehicle type in a year, replacement miles of tire for each vehicle type, and the average number of tires getting replaced at a single service. The market value has been derived using the aftermarket prices found from various secondary and primary sources. The tires aftermarket is further segmented into section width, rim size, season, and aspect ratio, which has been calculated using the bottom-up approach. The penetrations for section width, rim size, season, and aspect ratio have been derived from secondary sources and primary interviews and are applied to the tires aftermarket. Also, the retreading market is estimated using the retreading penetration by vehicle type in each region. The same is validated through primary respondents.
Automotive Tire Market: Bottom-Up Approach
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The bottom-up approach has been used to estimate and validate the size of the automotive tire OE market and automotive tire aftermarket. The size of the automotive tire OE market, by rim size and country, has been derived by multiplying the country-level penetration of different rim sizes calculated using model-wise mapping with the country-wise production data of passenger cars, LCVs, trucks, and buses. The market size, by value, has been derived by multiplying the rim size-wise OE pricing with the tire volume calculated in million units. The total market volume of each region is then added to arrive at the total volume of the global automotive tire market for each vehicle type. The data has been validated through primary interviews with industry experts. The tire OE market is further segmented by tire type. The penetration of tire type has been derived from secondary research as well as primary interviews.
The volume of the automotive tire aftermarket has been calculated using the vehicles on the road, average miles driven by each vehicle type in a year, replacement miles of tire for each vehicle type, and the average number of tires getting replaced in a single service. The market value has been derived using the aftermarket prices found from various secondary and primary sources. The tire aftermarket is further segmented by section width, rim size, and aspect ratio using the bottom-up approach. The penetrations for section width, rim size, and aspect ratio have been derived from secondary sources and primary interviews and are applied to the tire aftermarket.
Bottom-Up Approach Automotive Tire OE Market (Rim Size and Regional/Country Level)
Top-Down Approach Automotive Tire Aftermarket (Aspect Ratio, Rim Size, Season Type, and Section Width)
Data Triangulation
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified by primary sources. All parameters that are said to affect the markets covered in this research study have been accounted for, viewed in extensive detail, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets, and presented in the report. The data was triangulated by studying various factors and trends from both the demand and supply sides of the automotive tire market.
Market Definition
Automotive Tire: A tire is a ring-shaped component made of rubber, which is used to cover the rim of the wheel of a vehicle. Tires provide better vehicle-to-road interface, support the overall vehicle load, provide better friction for movement, and absorb shock to provide comfortable ride and cargo protection.
Retreading Vs. Aftermarket: Retreading is defined as the recycling of the original tire casing and applying new treads to increase the service life of the tire. Retreading helps protect the environment by reducing oil consumption. As the cost of retreading is less than the cost of a new tire, commercial fleets and trucks prefer retreading. On the other hand, the aftermarket or replacement market supplies new tires that replace the original tires of a vehicle. The cost of replacement tires is higher than retread tires.
Stakeholders
- Aftermarket & Tire Retreading Associations
- Automotive OEMs
- Manufacturers of Automotive Tires
- National and Regional Environmental Regulatory Agencies or Organizations
- Organized and Unorganized Aftermarket Suppliers
- Raw Material Manufacturers of Tires/Tire Components (suppliers for tier I)
- Regional Manufacturer Associations
- Tire Retreading Companies
- Traders, Distributors, and Suppliers of Tires, Tire Components, or Raw Materials
- Component Suppliers for Automotive Tier
- Automotive Industry as an End-use Industry and Regional Automobile Associations
Report Objectives
- To analyze and forecast (2019–2028) the automotive tire market in terms of value (USD million) and volume (million units).
- To segment and forecast the automotive tire aftermarket, in terms of value and volume, based on section width and vehicle type (<200 mm, 200–230 mm, and >230 mm). This market has been further segmented at the regional level.
- To segment and forecast the automotive tire aftermarket, in terms of value and volume, based on aspect ratio and vehicle type (<60, 60–70, and >70). This market has been further segmented at the regional level.
- To segment and forecast the automotive tire aftermarket, in terms of value and volume, based on rim size and vehicle type (13–15”, 16–18”, 19–21”, and >21”). This market has been further segmented at the regional level.
- To segment and forecast the automotive tire aftermarket, in terms of value and volume, based on vehicle type (passenger cars, light commercial vehicles, and heavy commercial vehicles)
- To segment and forecast the automotive tire retreading market, in terms of value and volume, based on vehicle type (passenger cars, light commercial vehicles, and heavy commercial vehicles). This market has been further segmented at the regional level.
- To segment and forecast the automotive tire OE market, in terms of value and volume, based on vehicle type (passenger cars, light commercial vehicles, buses, and trucks) and rim size (13–15”, 16–18”, 19–21”, and >21”)
- To segment and forecast the automotive tire OE market, in terms of value and volume, based on tire type (radial [tube and tubeless] and bias)
- To segment and forecast the automotive tire aftermarket, in terms of value and volume, based on season (summer, winter [studded and non-studded], and all-season)
- To forecast the automotive tire OE market and aftermarket, in terms of value and volume, based on region (Asia Pacific, Europe, North America, and Rest of World)
- To understand the market dynamics (drivers, restraints, opportunities, and challenges) and to understand patent analysis, case study analysis, supply chain analysis, regulatory analysis, and ecosystem analysis.
- To understand the dynamics of the market players and distinguish them into stars, emerging leaders, pervasive players, and participants according to their product portfolio strength and business strategies.
- To strategically analyze markets with respect to individual growth trends, prospects, and contributions to the total market
- To analyze the competitive landscape, market ranking, market overview, and industry overview of the automotive tire market
- To analyze the current joint ventures, mergers and acquisitions, and partnerships of various players engaged in the automotive tire market.
Available Customizations
Along with the market data, MarketsandMarkets offers customizations in accordance with company-specific needs.
The following customization options are available for the report:
Automotive Tire Oe Market, By Season & Region
- Winter
- Summer
- All-Season
Automotive Tires Oe, By Section Width & Region
- <200 mm
- 200-300 mm
- >300 mm
Automotive Tires Who Supplies Whom, By Region & OEM
- Europe
- Americas
- Asia
Note: This will be further segmented by region.
Growth opportunities and latent adjacency in Automotive Tires Market
I would need chapters 9,11 and 12 of the tires report. Would it further be possible to reduce the price by receiving chapter 12 only on the basis of a region instead of a country basis? It would be great to hear back from you today.
What is the tyre segment this report is concentrating on? Is it original equipment or replacement? Is it car CV 2wheeler OTR? What is the no. 666.66 Mn units?