Food Blenders and Mixers Market

The food blenders and mixers was estimated at USD 8.0 billion in 2022. It is projected to grow at a CAGR of 6.0% to reach USD 10.8 billion by 2027. The primary factor anticipated to propel market growth for food blenders and mixers over the long run is the expanding food processing industry along with rising consumption of bread and dairy food products in developing nations.

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Food Blenders and Mixers Market Dynamics

Driver: Changing consumer expectations have propelled the food processing industry

Food & beverage processing converts raw materials and various ingredients, by physical or chemical means, into food or other forms. Earlier, food & beverage industry manufacturers used traditional techniques and extensive human labor to process and manufacture food & beverage products. However, these traditional processing practices have the potential to deliver only a limited amount of output, which involves high costs, owing to the number of human resources involved, costs of wastages & spillovers, and the relatively long time taken to produce the required output. Mixing is the primary operation required in transforming raw ingredients into food for human consumption. To overcome such challenges, there have been multiple advancements in the food & beverage processing industry, including the adoption of food blenders & mixers equipment that helps in processing various food & beverage products belonging to the bakery, dairy, confectionery, and other industries. Their use and application are determined by the phases being mixed (liquid-liquid, solid-liquid, or solid-solid) as well as the physical characteristics of the end product (such as viscosity and density). Thus, the blenders & mixers industry has a positive outlook due to high food & beverage processing growth.

Rising per capita income and the increasing trend of snacking between meals are accelerating the demand for R.T.E products, nutrition bars, extruded snacks, bakery products, batter-coated products, and soups & sauces. Consumer preferences in emerging economies, such as China, India, Brazil, and the Middle East, have gradually transitioned from traditional homemade breakfasts and snacking meals to ready-to-eat products over the last couple of decades. To cater to the rising demands of end consumers, the companies have been increasingly investing and focusing on increasing their production volumes. Thus, they have adapted to modern mixing and blending techniques to help them eliminate the excess time required, human capital expenditure, and wastage. This, in turn, delivers better-finished products at relatively lower costs, thereby leading to better sustainability. Recent advances in food processing and packaging are not just to meet the productivity demands but to adopt sophisticated automation, control, and monitoring methods and techniques. A majority of global players have upgraded their old production facilities with multifunctional equipment, thereby propelling the food processing equipment industry and ultimately accelerating the demand for blending & mixing equipment as well.

Restraint: Increase in the cost of power and energy

Manufacturing of food & beverage products consumes a tremendous amount of energy and power, especially where large and automated equipment is involved. The entire manufacturing of food & beverage products is concluded in the following stages: agriculture, processing, handling, and transporting. The handling and processing stages involve various types of machinery and technology, which consume massive energy and power.

Food blending and mixing is the initial stage in food processing and involves automated and semi-automated machinery for carrying out the processing of food & beverage products. Rising costs of power and energy required for the operation of mixing & blending equipment is the key restraint for the food blenders & mixers market for food & beverages. Large and established companies can afford to incur such heavy costs for operating this machinery. The high cost of running this equipment and the scarcity of non-renewable energy sources prevents small food manufacturers from installing these systems. Energy efficiency is the major attribute food processors are looking at when choosing blending & mixing equipment. As blending and mixing are vital parts of food processing, installing such systems is mandatory for a smooth and large-scale process. However, blenders & mixers are high-power-consuming equipment, making it difficult for the food processing companies to cope with rising energy costs.

Opportunity: Increase in demand for innovative blenders & mixers for special ingredients

Blenders & mixers are used to mix almost every ingredient in the food & beverage industry. However, certain ingredients are difficult to mix with water. For instance, xanthan gum is commonly used for its thickening and stabilizing effect on emulsions and suspensions. However, xanthan gum forms a gel structure in water, which is shear thinning and can be used in combination with other rheology modifiers, such as guar gum, as the two provide better effects. However, xanthan gum has certain difficulties in terms of mixing. When mixed with water, the powder has a strong tendency to form lumps. Several dispersion and hydration methods are used to overcome this. Thus, an advanced high-shear mixer can be a solution for this, as it can produce an agglomerate-free dispersion and fully hydrate Xanthan gum in a fraction of the time compared to conventional methods. This type of advanced blender & mixer equipment provides opportunities for manufacturers to function in niche markets.

Challenge: Increasing competition in the global market due to competitive pricing

Companies producing and marketing equipment exist in the market, which established global players dominate. However, in recent years, the market has seen the entry of local companies or SMEs designing, producing, and offering an array of food blenders and mixers in the respective local markets at a relatively lower price. This leads to market disruptions, resulting in competitive pricing, as the SMEs do not incur higher costs of manufacturing these equipment types due to limited product offerings and operations, which ultimately helps them offer their product portfolio at lower price points. But these companies might fail to offer after-sales service and assistance due to limited expertise or human resources, possibly leading to reducing the impact of these players as a challenger in the global market.

By technology, the batch mixer subsegment is estimated to account for the largest share of the market.

The use of batch technology gives precise control of mix quality, batch traceability, the flexibility of production, and easy pre-mixing of minor ingredients. These factors are contributing to the growth of the segment.

By type, the high-shear mixer segment is projected to achieve the highest CAGR in the food blenders and mixers market during the forecast period.

As high-shear mixers are widely used as fluid-based product mixing, the growing beverage industry is ultimately driving the growth of high-shear mixers.

The automatic mode of operation segment is projected to grow at the highest rate in the food blenders and mixers market.

Fully automated mixers & blenders contribute to accurate mixing & blending, quick and reliable production processes, optimum time utilization, reduced labor costs, and controlled operations. These factors have impacted the growth of automatic food blenders and mixers.

Europe is projected to account for the largest market share of the food blenders and mixers market during the forecast period.

Food manufacturers are adopting advanced food processing machinery that helps to reduce processing time and enhance the efficiency of manufacturing operations. The food processing sectors in this region are also witnessing automation transformation, which is further providing opportunities for the food blender & mixer manufacturers. Also, the food processing sector in this region is growing exponentially every year, thus creating more business opportunities for food blender and mixer manufacturers.

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Key Market Players

The key players in this market include GEA Group (Germany), Tetra Laval (Switzerland), SPX Flow (US), Alfa Laval (Sweden), Marel (Iceland), Krones AG (Germany), Sulzer Ltd (Switzerland), Buhler (Switzerland), JBT (US), KHS Group (Germany), Hosokawa Micron Group (Japan), Amixon GmbH (Germany), Technosilos AP (Italy), Admix Inc. (US), and Nano Pharm Technology Machinery Equipment Co. Ltd. (China). To strengthen their market position in the global food blenders and mixers market, these players focus on strategies such as recent developments, acquisitions, collaborations, and partnerships.

Recent Developments

• In January 2020, Tetra Pak unveiled the food and beverage (F&B) industry’s first full-scale virtual marketplace. The new platform, created using Mirakl SaaS Marketplace solutions, will bring convenience and ease to the food and beverage industry players by making purchasing products faster, more convenient, and simpler for producers, which will initially include over 300,000 spare parts & consumables and over 200,000 products for maintenance, repairs, and operations.
• The company acquired other mixing technology companies, such as Philadelphia Mixing Solutions (US) in April 2021 and UTG Mixing Group (Germany) in December 2020, as a strategic move to expand its businesses geographically.
• In October 2020, the company opened its new application & innovation center in Denmark to accelerate the development of new product innovations within the hygienic fluid handling technology (including pumps, valves, cleaning and mixing equipment). This center will allow customers to experience Alfa Laval equipment under actual operating conditions. The 1,600-square-metre center located at Alfa Laval’s site in Kolding will also be a global test facility for food and pharmaceutical application equipment. This expansion will allow the company to interact with more customers and increase sales.
• In April 2021, Marel opened a new office and demo center in Brazil. As a part of the expansion and upgrade decision, the company relocated its corporate office from Piracicaba to Campinas. The company is also opening a new Progress Point demonstration and training center at the same location, which will help the company to connect with its clients and strengthen its ability to support Latin American food processors.

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