Captive Portal Market

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Captive Portal Market by Offering (Platform and Services), End-use (Travel & Transportation, Hospitality & Leisure, Coworking Spaces, Shopping Malls & Retail Outlets, Entertainment, ISPs) and Region - Global Forecast to 2028

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Report Code: TC 8717 Jul, 2023, by marketsandmarkets.com

The global captive portal market size was valued at USD 0.9 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 13.4% from 2023 to 2028. The market is forecast to reach USD 1.7 billion by 2028.

The growing need to monetize public Wi-Fi services is driving the growth of the captive portal market. Captive portal systems can be utilized by businesses for Wi-Fi monetization, allowing them to generate revenue through various methods. Certain Captive Portal solutions enable customers to customize session durations and set bandwidth limitations based on preferences. Businesses can charge users for Wi-Fi access, display ads on the captive portal, collect user data for marketing purposes, offer premium services or bundled packages, and establish partnerships for mutual benefits.

Captive Portal Market

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Captive Portal Market

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Captive Portal Market Dynamics

Driver: To boost marketing efforts through the captive portal will drive the market growth.

Captive portals can be used as a powerful tool to boost marketing efforts by collecting customer data, displaying targeted advertisements, promoting special deals, conducting surveys, integrating with social media, and implementing loyalty programs. By leveraging these capabilities, businesses can enhance brand awareness, customer engagement, and revenue growth through their captive portal strategies. Captive portals enable businesses to create a branded and immersive user experience by incorporating company logos, colors, and messaging. This helps reinforce brand identity and ensures a consistent and memorable encounter for users. Furthermore, captive portals offer the advantage of delivering targeted messages to users.

Restraint: Ensure compliance with privacy regulations can be a restraint in the captive portal market

During the authentication process, capture portals usually gather user data, including email addresses and demographic information. It is essential to prioritize compliance with privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union. Businesses must obtain proper consent from users, handle and safeguard their data securely, and offer clear and transparent information regarding how the data is processed. Meeting these requirements is crucial to ensure privacy compliance and protect user data effectively.

Opportunity: Captive portal will help Wi-Fi analytics to get more customer insights

Businesses utilize Wi-Fi analytics to gather and analyze guest data obtained from Wi-Fi access points, enabling them to uncover key performance indicators (KPIs) like guest traffic, dwell times, and churn likelihood. Wi-Fi analytics serve as a tool to enhance operational efficiency, initiate targeted marketing efforts, and monitor the outcomes of marketing campaigns. Captive portals offer significant opportunities for Wi-Fi analytics by capturing user data during the authentication process. This data provides valuable insights into user behavior, footfall analysis, demographics, customer engagement, location-based analytics, and network performance monitoring.

Challenge: Bandwidth hogging can impact the demand for captive portal

Captive portals can face challenges related to users who excessively utilize the network for downloading large files, potentially engaging in illegal activities. This issue, known as bandwidth hogging, can be mitigated through additional programming within the captive portal. Captive portals may encounter challenges related to bandwidth hogging, which refers to the excessive network bandwidth consumption by specific users who continuously download large files.

Captive portal Market Ecosystem

Prominent companies in this market include a well-established, financially stable provider of the captive portal market. These companies have innovated their offerings and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include Cisco (US), Extreme Networks (US), Aruba (US), Juniper (US), and Arista Networks (US).

Captive Portal Market

By travel & transportation, the airport segment holds the largest market size during the forecast period

Captive portals are in high demand at airports due to several factors. These portals offer Wi-Fi access to passengers, allowing them to stay connected, browse the internet, and access important information at the airport. They also serve as a platform to provide passengers with essential airport details such as flight schedules, gate changes, and terminal maps. Additionally, captive portals present opportunities for targeted marketing campaigns, allowing businesses to reach a captive audience and potentially drive sales or increase brand awareness.

By Hospitality & Leisure, the restaurants and cafes segment is expected to grow with the highest CAGR during the forecast period.

The captivating applications of the captive portal have led to a growing number of hotels, chains, and independent properties opting to implement it for guest Wi-Fi connections. Guests often request internet access during their stay, either for entertainment purposes or due to business needs if they are traveling for work. By implementing a captive portal, hotels can provide access to their network exclusively for in-house guests. Guests can log in to the hotel’s network using their details or their booking code, depending on the configuration preferences of the property.

Based on the end-use segment, the travel & transportation segment is to hold the largest market size during the forecast period.

Captive portals are widely employed in public locations like airports, train stations, bus terminals, and transportation hubs to offer Wi-Fi connectivity to travelers. A captive portal's primary goal is to verify users' identity and regulate their internet access. Upon connecting to a Wi-Fi network with a captive portal, users' web traffic is automatically directed to a dedicated webpage known as the captive portal page. This page presents users with different choices, including logging in with their credentials, accepting the terms and conditions, or providing any necessary information.

Based on region Asia Pacific is expected to grow with the highest CAGR during the forecast period.

The increasing internet penetration, the hospitality and tourism industry, the retail sector, educational institutions, public venues, business environments, managed service providers, and government institutions drive the demand for captive portal solutions in the Asia Pacific region. Captive portals provide secure and controlled access to Wi-Fi networks, authenticate users, manage network resources, gather customer data, and comply with regulations. Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the captive portal market is anticipated to be fueled by the region's urbanization surge. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the captive portal market over the next few years.

Captive Portal Market Size, and Share

Market Players:

The major players in the captive portal market are Cisco (US), Aruba (US), Juniper (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), and Keenetic (Germany). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the captive portal market.

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Scope of the Report

Report Metrics	Details
Market size available for years	2018-2028
Base year considered	2022
Forecast period	2023–2028
Forecast units	Value (USD) Million/Billion
Segments Covered	Offering and End-Use
Region covered	North America, Europe, Asia Pacific, Middle East & Africa, Latin America
Companies covered	Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US).

This research report categorizes the captive portal market to forecast revenues and analyze trends in each of the following submarkets:

Based on Offering:

Platform
Services

Based on End-Use:

Travel & Transportation
Hospitality & Leisure
Coworking Spaces
Shopping Malls & Retail Outlets
Entertainment
ISPs
Other End-Use

By Region:

North America
- United States (US)
- Canada
Europe
- United Kingdom (UK)
- Germany
- Italy
- Spain
- France
- Nordics
- Rest of Europe
Asia Pacific
- China
- Japan
- ANZ
- Southeast Asia
- India
- Rest of Asia Pacific
Middle East & Africa
- UAE
- KSA
- South Africa
- Rest of the Middle East & Africa
Latin America
- Brazil
- Mexico
- Rest of Latin America

Recent Developments

In December 2022, Purple announced a strategic partnership with PBI (the airport's name) to gather feedback from travelers. This feedback will provide valuable insights into travelers' preferences for new amenities and services at the airport and their reasons for travel. By leveraging Purple's real-time analytics platform, PBI aims to capture unique and valuable data to improve the overall traveler experience. This collaboration will enable the airport to create innovative options and meet visitors' expectations in a more informed and targeted manner in the future.
In November 2022, Purple and Dallas Area Rapid Transit (DART) announced a long-term business relationship to obtain key contacts and demographic information to understand their customers better and enable effective future communication. DART has selected Purple's top-tier Guest Wi-Fi solution for implementation in their Dallas transport venue, covering 300 access points. Using Purple's solution, DART will gain valuable insights into their customers' behavior and demographics, facilitating targeted and personalized communication strategies.
In February 2019, AT&T expanded its roaming agreement with Boingo Wireless to provide subscribers with enhanced Wi-Fi connectivity at over 80 venues, which include major airports, military bases, and other locations featuring Boingo’s Passpoint-certified networks. Passpoint is a standardized hotspot technology that facilitates seamless and secure roaming between AT&T cellular networks and Boingo Wi-Fi networks, ensuring an improved connected experience for users.

Frequently Asked Questions (FAQ):

How big is the Captive Portal Market?

In 2023, the market value stood at $0.9 billion and is anticipated to increase up to $1.7 billion by 2028.

What is the Captive Portal Market growth?

The global Captive Portal Market is registering a growth rate CAGR of 13.4% from 2023 to 2028.

What is the future of Captive Portal Market?

The demand for Captive Portal Market is driven by boosting marketing efforts through a captive portal.

Who are the key players in Captive Portal Market?

Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US).

Who will be the leading hub for Captive Portal Market?

Asia Pacific has emerged as a leading hub for Captive Portal Market, with significant developments and applications.

What are the benefits of Captive Portal Market?

Travel & Transportation
Hospitality & Leisure
Coworking Spaces
Shopping Malls & Retail Outlets
Entertainment

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 26)

1.1 STUDY OBJECTIVES

1.2 MARKET DEFINITION

1.3 STUDY SCOPE

1.3.1 MARKET SEGMENTATION

1.3.2 REGIONS COVERED

1.3.3 INCLUSIONS AND EXCLUSIONS

1.3.4 YEARS CONSIDERED

1.4 CURRENCY CONSIDERED

TABLE 1 USD EXCHANGE RATES, 2020–2022

1.5 STAKEHOLDERS

1.6 RECESSION IMPACT

2 RESEARCH METHODOLOGY (Page No. - 30)

2.1 RESEARCH DATA

FIGURE 1 CAPTIVE PORTAL MARKET: RESEARCH DESIGN

2.1.1 SECONDARY DATA

2.1.1.1 Secondary sources

2.1.2 PRIMARY DATA

2.1.2.1 Primary interviews with experts

2.1.2.2 List of key primary interview participants

2.1.2.3 Breakdown of primary profiles

2.1.2.4 Primary sources

2.1.2.5 Key industry insights

2.2 MARKET SIZE ESTIMATION

FIGURE 2 APPROACHES USED FOR MARKET SIZE ESTIMATION

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES

2.2.1 BOTTOM-UP APPROACH

FIGURE 4 BOTTOM-UP APPROACH

FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF CAPTIVE PORTAL VENDORS

2.2.2 TOP-DOWN APPROACH

FIGURE 6 TOP-DOWN APPROACH

2.2.3 CAPTIVE PORTAL MARKET ESTIMATION: DEMAND-SIDE ANALYSIS

FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS

2.3 DATA TRIANGULATION

FIGURE 8 DATA TRIANGULATION

2.4 FACTOR ANALYSIS

TABLE 2 FACTOR ANALYSIS

2.5 RESEARCH ASSUMPTIONS

2.6 LIMITATIONS

2.7 IMPLICATION OF RECESSION

3 EXECUTIVE SUMMARY (Page No. - 42)

FIGURE 9 CAPTIVE PORTAL MARKET, 2023–2028 (USD MILLION)

FIGURE 10 MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION)

FIGURE 11 MARKET, BY END USE, 2023 VS. 2028 (USD MILLION)

FIGURE 12 MARKET, BY REGION, 2023

4 PREMIUM INSIGHTS (Page No. - 46)

4.1 CAPTIVE PORTAL MARKET OVERVIEW

FIGURE 13 INCREASING USE OF WI-FI SERVICES TO DRIVE MARKET GROWTH

4.2 NORTH AMERICA: MARKET, BY OFFERING AND END USE (2023)

FIGURE 14 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE

4.3 ASIA PACIFIC: MARKET, BY OFFERING AND END USE (2023)

FIGURE 15 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE

4.4 EUROPE: MARKET, BY OFFERING AND END USE (2023)

FIGURE 16 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE

4.5 GEOGRAPHICAL SNAPSHOT OF MARKET

FIGURE 17 ASIA PACIFIC TO ACHIEVE HIGHEST GROWTH DURING FORECAST PERIOD

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 49)

5.1 MARKET OVERVIEW

5.2 MARKET DYNAMICS

FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CAPTIVE PORTAL MARKET

5.2.1 DRIVERS

5.2.1.1 Increasing demand for secure and controlled access to WiFi networks

5.2.1.2 Increasing demand for Wi-Fi monetization

5.2.1.3 Increasing focus on marketing efforts through captive portal to drive market growth

5.2.2 RESTRAINTS

5.2.2.1 Compliance with privacy regulations

5.2.3 OPPORTUNITIES

5.2.3.1 Captive portal to help wi-fi analytics to get more customer insights

5.2.3.2 Captive portals to offer valuable opportunities for targeted marketing

5.2.4 CHALLENGES

5.2.4.1 Bandwidth hogging to impact demand for captive portal

5.2.4.2 Presence of fake or malicious captive portals to hinder growth of market

5.3 HISTORY OF CAPTIVE PORTAL

5.3.1 EARLY INTERNET AND DIAL-UP ERA

5.3.2 RISE OF WI-FI AND NEED FOR ACCESS CONTROL

5.3.3 EMERGENCE OF CAPTIVE PORTALS

5.3.4 AUTHENTICATION METHODS AND EVOLUTION

5.3.5 CUSTOMIZATION AND USER EXPERIENCE

5.3.6 EXPANSION INTO NEW SECTORS

5.3.7 TECHNOLOGICAL ADVANCEMENTS IN CAPTIVE PORTAL TECHNOLOGY

FIGURE 19 EVOLUTION OF CAPTIVE PORTAL

5.4 ECOSYSTEM ANALYSIS

FIGURE 20 CAPTIVE PORTAL MARKET: ECOSYSTEM

TABLE 3 MARKET: ECOSYSTEM

5.4.1 PLATFORM PROVIDERS

5.4.2 SERVICE PROVIDERS

5.4.3 SYSTEM INTEGRATORS

5.4.4 NETWORK INFRASTRUCTURE PROVIDERS

5.4.5 INTERNET SERVICE PROVIDERS(ISPS)

5.4.6 END USERS

5.5 VALUE CHAIN ANALYSIS

FIGURE 21 CAPTIVE PORTAL MARKET: VALUE CHAIN ANALYSIS

5.6 PRICING ANALYSIS

5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING

TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023

5.7 AVERAGE SELLING PRICE TREND

5.8 INDUSTRY USE CASES

5.8.1 USE CASE 1: BEST WESTERN INSTALLED FAST AND COMPLIANT GUEST WI-FI NETWORKS WITH PERFORMANCE NETWORK

5.8.2 USE CASE 2: MCDONALD’S BELGIUM PARTNERED WITH CISCO MERAKI, PURPLE, AND SOCIALSPOT TO PROVIDE GUEST WI-FI TO VISITORS

5.8.3 USE CASE 3: AGS AIRPORTS INTRODUCED AN ENHANCED WI-FI SERVICE BY LEVERAGING PURPLE WIFI SOLUTIONS

5.8.4 USE CASE 4: GLOBALREACH DEPLOYED HIGH-PERFORMANCE PUBLIC WI-FI FOR LINKNYC

5.8.5 USE CASE 5: WALMART CANADA DEPLOYED PURPLE GUEST WI-FI TO ELEVATE GUEST WIFI EXPERIENCE

5.9 PATENT ANALYSIS

5.9.1 TYPES OF PATENTS

TABLE 5 PATENTS FILED, 2018–2023

5.9.2 INNOVATION AND PATENT APPLICATIONS

FIGURE 22 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–2023

FIGURE 23 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS

TABLE 6 TOP 10 PATENT OWNERS IN CAPTIVE PORTAL MARKET, 2018–2023

TABLE 7 LIST OF FEW PATENTS IN MARKET, 2018–2023

FIGURE 24 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF MARKET

5.10 PORTER’S FIVE FORCES ANALYSIS

TABLE 8 CAPTIVE PORTAL MARKET: PORTER’S FIVE FORCES MODEL

5.10.1 THREAT OF NEW ENTRANTS

5.10.2 THREAT OF SUBSTITUTES

5.10.3 BARGAINING POWER OF BUYERS

5.10.4 BARGAINING POWER OF SUPPLIERS

5.10.5 INTENSITY OF COMPETITIVE RIVALRY

5.11 REGULATORY LANDSCAPE

TABLE 9 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 10 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS

5.11.1 ISO/TC 184/SC 4

5.11.2 ISO/ TC 184

5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP)

5.11.4 CALIFORNIA DATA PRIVACY PROTECTION ACT

5.11.5 GDPR

5.12 KEY STAKEHOLDERS AND BUYING CRITERIA

5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS

FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS

TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS

5.12.2 BUYING CRITERIA

FIGURE 26 KEY BUYING CRITERIA

TABLE 15 KEY BUYING CRITERIA

5.13 KEY CONFERENCES AND EVENTS, 2023–2024

TABLE 16 CAPTIVE PORTAL MARKET: DETAILED LIST OF CONFERENCES AND EVENTS

5.14 BEST PRACTICES IN MARKET

5.15 FUTURE DIRECTIONS OF MARKET LANDSCAPE

5.15.1 CAPTIVE PORTAL ROADMAP TILL 2030

5.15.1.1 Short-term roadmap (2023-2025)

5.15.1.2 Mid-term roadmap (2026-2028)

5.15.1.3 Long-term roadmap (2029-2030)

5.15.2 FUTURE OF WI-FI ADVERTISING

5.16 DIFFERENT TYPES OF CLICK-TO-LOGIN PORTAL

5.16.1 USERNAME AND PASSWORD

5.16.2 SOCIAL MEDIA LOGIN

5.16.3 EMAIL VERIFICATION

5.16.4 SMS VERIFICATION

5.16.5 VOUCHER OR TICKET CODES

5.16.6 MAC ADDRESS AUTHENTICATION

5.16.7 SINGLE SIGN-ON (SSO)

6 CAPTIVE PORTAL MARKET, BY OFFERING (Page No. - 80)

6.1 INTRODUCTION

6.1.1 OFFERING: MARKET DRIVERS

FIGURE 27 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD

TABLE 17 MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 18 MARKET, BY OFFERING, 2023–2028 (USD MILLION)

6.2 PLATFORMS

6.2.1 ORGANIZATIONS TO ADOPT CAPTIVE PORTAL PLATFORMS TO PROVIDE AUTHORIZED WI-FI ACCESS

TABLE 19 PLATFORM: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 20 PLATFORM: MARKET, BY REGION, 2023–2028 (USD MILLION)

6.3 SERVICES

6.3.1 TRAINING, SUPPORT, AND MAINTENANCE SERVICES TO ENABLE ENTERPRISES TO DESIGN AND DEPLOY CAPTIVE PORTALS

TABLE 21 SERVICES: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 22 SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)

7 CAPTIVE PORTAL MARKET, BY END USE (Page No. - 84)

7.1 INTRODUCTION

7.1.1 END USE: MARKET DRIVERS

FIGURE 28 COWORKING SPACES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD

TABLE 23 MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 24 MARKET, BY END USE, 2023–2028 (USD MILLION)

FIGURE 29 LIST OF PLAYERS IN EACH END USE

7.2 TRAVEL & TRANSPORTATION

7.2.1 DEVELOPMENT OF INTELLIGENT TRANSPORTATION SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTALS

TABLE 25 TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 26 TRAVEL & TRANSPORTATION: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.2.2 USE CASES

7.2.2.1 Showcasing multiple advertisements exclusively for specific brand

7.2.2.2 Offering Wi-Fi services through customized captive portals

7.2.2.3 Creating, launching, and managing free community Wi-Fi services for UK rail customers

7.2.2.4 3i Infotech to introduce Bharat Network to provide free Wi-Fi services while implementing monetization strategy

TABLE 27 TRAVEL & TRANSPORTATION: MARKET, BY TYPE 2018–2022 (USD MILLION)

TABLE 28 TRAVEL & TRANSPORTATION: MARKET, BY TYPE, 2023–2028 (USD MILLION)

7.2.3 AIRPORTS

TABLE 29 AIRPORTS: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 30 AIRPORTS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.2.4 TRAIN STATIONS

TABLE 31 TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 32 TRAIN STATIONS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.2.5 CRUISE SHIPS

TABLE 33 CRUISE SHIPS: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 34 CRUISE SHIPS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.2.6 OTHERS

TABLE 35 OTHERS: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 36 OTHERS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.3 HOSPITALITY & LEISURE

7.3.1 CAPTIVE PORTALS TO OFFER PERSONALIZED EXPERIENCE TO CUSTOMERS IN HOTELS, CAFES, AND RESTAURANTS

TABLE 37 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 38 HOSPITALITY & LEISURE: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.3.2 USE CASES

7.3.2.1 Checking quality and reliability of WiFi service for guests at Apartamentos Vista Club

7.3.2.2 Hotelinking to implement WiFiBot to provide comprehensive visibility over networks

7.3.2.3 Tyne & Wear Archives & Museums to deploy captive portal platform for proactive assistance to ensure visitors' secure and high-quality internet experience

7.3.2.4 GNI embarked on new site in Nottingham City center and approached performance networks to install their guest WiFi portal solution

7.3.2.5 Ramada Park Hall Wolverhampton Hotel and Spa successfully provided exceptional guest experience with performance network’s WiFi marketing and registration service

TABLE 39 HOSPITALITY & LEISURE: MARKET, BY TYPE, 2018–2022 (USD MILLION)

TABLE 40 HOSPITALITY & LEISURE: MARKET, BY TYPE, 2023–2028 (USD MILLION)

7.3.3 HOTELS & RESORTS

TABLE 41 HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 42 HOTEL & RESORTS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.3.4 RESTAURANTS & CAFES

TABLE 43 RESTAURANTS & CAFES: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 44 RESTAURANTS & CAFES: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.3.5 PUBLIC SPACES

TABLE 45 PUBLIC SPACES: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 46 PUBLIC SPACES: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.3.6 OTHERS

TABLE 47 OTHERS: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 48 OTHERS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.4 COWORKING SPACES

7.4.1 RISING DEMAND FOR SECURE AND DEPENDABLE WI-FI SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTAL

TABLE 49 COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 50 COWORKING SPACES: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.4.2 USE CASES

7.4.2.1 Integration of IronWiFi into coworking spaces to be game-changer for both operators and users

7.5 SHOPPING MALLS & RETAIL OUTLETS

7.5.1 ENHANCING CUSTOMER EXPERIENCE WITHIN THEIR PHYSICAL LOCATIONS

TABLE 51 SHOPPING MALLS & RETAIL OUTLETS: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 52 SHOPPING MALLS & RETAIL OUTLETS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.5.2 USE CASES

7.5.2.1 Prominent French luxury fashion brand to enhance guest Wi-Fi experience in its physical stores

7.5.2.2 Cloudi-Fi's captive portal solution to be chosen by Système U to elevate customer experience in its extensive network of 1500 stores

7.6 ENTERTAINMENT

7.6.1 CAPTIVE PORTALS TO BE IN DEMAND IN ENTERTAINMENT INDUSTRY TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES

TABLE 53 ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 54 ENTERTAINMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.6.2 USE CASES

7.6.2.1 GoZone to offer fans reliable and high-quality Wi-Fi experience in stadium

7.7 INTERNET SERVICE PROVIDERS (ISPS)

7.7.1 CAPTIVE PORTALS TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES

TABLE 55 INTERNET SERVICE PROVIDERS: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 56 INTERNET SERVICE PROVIDERS: MARKET, BY REGION, 2023–2028 (USD MILLION)

7.7.2 USE CASES

7.7.2.1 Stl Tech WiFi solution to enable operators to offer seamless WiFi connectivity to their subscribers across public places

7.7.2.2 Spotipo captive portal solution to help ISPs to integrate two Wi-Fi platforms and provide them with extra security and reporting functionality

7.8 OTHERS END USE

7.8.1 CAPTIVE PORTALS TO PROVIDE SECURE AND CONTROLLED INTERNET ACCESS TO USERS

TABLE 57 OTHER END USE: MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 58 OTHER END USE: MARKET, BY REGION, 2023–2028 (USD MILLION)

8 CAPTIVE PORTAL MARKET, BY REGION (Page No. - 109)

8.1 INTRODUCTION

FIGURE 30 MARKET: REGIONAL SNAPSHOT (2023)

FIGURE 31 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD

TABLE 59 MARKET, BY REGION, 2018–2022 (USD MILLION)

TABLE 60 MARKET, BY REGION, 2023–2028 (USD MILLION)

8.2 NORTH AMERICA

FIGURE 32 NORTH AMERICA: MARKET SNAPSHOT

8.2.1 NORTH AMERICA: MARKET DRIVERS

8.2.2 NORTH AMERICA: RECESSION IMPACT

TABLE 61 NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 62 NORTH AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 63 NORTH AMERICA: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 64 NORTH AMERICA: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 65 NORTH AMERICA: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 66 NORTH AMERICA: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 67 NORTH AMERICA: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 68 NORTH AMERICA: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

TABLE 69 NORTH AMERICA: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)

TABLE 70 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

8.2.3 US

8.2.3.1 Presence of key market players to enhance growth of captive portal solutions

TABLE 71 US: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 72 US: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 73 US: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 74 US: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 75 US: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 76 US: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 77 US: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 78 US: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.2.4 CANADA

8.2.4.1 Increase in number of cyberattacks to drive demand

TABLE 79 CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 80 CANADA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 81 CANADA: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 82 CANADA: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 83 CANADA: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 84 CANADA: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 85 CANADA: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 86 CANADA: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.2.5 LIST OF PLAYERS IN NORTH AMERICA

8.3 EUROPE

FIGURE 33 EUROPE: MARKET SNAPSHOT

8.3.1 EUROPE: MARKET DRIVERS

8.3.2 EUROPE: RECESSION IMPACT

TABLE 87 EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 88 EUROPE: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 89 EUROPE: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 90 EUROPE: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 91 EUROPE: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 92 EUROPE: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 93 EUROPE: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 94 EUROPE: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

TABLE 95 EUROPE: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)

TABLE 96 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

8.3.3 UK

8.3.3.1 Increased adoption of cloud-based services to drive growth

TABLE 97 UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 98 UK: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 99 UK: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 100 UK: MARKET, BY END-USE, 2023–2028 (USD MILLION)

TABLE 101 UK: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 102 UK: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 103 UK: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 104 UK: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.3.4 GERMANY

8.3.4.1 Significant adoption of smart devices in automobile industry to drive growth

TABLE 105 GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 106 GERMANY: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 107 GERMANY: MARKET, BY END-USE, 2018–2022 (USD MILLION)

TABLE 108 GERMANY: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 109 GERMANY: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 110 GERMANY: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 111 GERMANY: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 112 GERMANY: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.3.5 ITALY

8.3.5.1 Deployment of captive portal to take valuable insights of customers about their travelling experience

8.3.6 SPAIN

8.3.6.1 Government initiatives to provide secure access to public Wi-Fi

8.3.7 FRANCE

8.3.7.1 Rising need to provide secure and high-speed internet connectivity to customers to fuel demand

8.3.8 NORDIC

8.3.8.1 Managing internet usage and providing limited access to public Wi-Fi to drive market

8.3.9 REST OF EUROPE

8.3.10 LIST OF PLAYERS IN EUROPE

8.4 ASIA PACIFIC

FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT

8.4.1 ASIA PACIFIC: RECESSION IMPACT

8.4.2 ASIA PACIFIC: MARKET DRIVERS

TABLE 113 ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 114 ASIA PACIFIC: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 115 ASIA PACIFIC: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 116 ASIA PACIFIC: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 117 ASIA PACIFIC: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 118 ASIA PACIFIC: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 119 ASIA PACIFIC: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 120 ASIA PACIFIC: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

TABLE 121 ASIA PACIFIC: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)

TABLE 122 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

8.4.3 CHINA

8.4.3.1 Demand of captive portal to increase to gather customer-related data

TABLE 123 CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 124 CHINA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 125 CHINA: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 126 CHINA: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 127 CHINA: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 128 CHINA: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 129 CHINA: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 130 CHINA: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.4.4 JAPAN

8.4.4.1 Managed Wi-Fi networks to drive growth of market

8.4.5 INDIA

8.4.5.1 Bringing affordable and accessible internet connectivity to rural and remote regions of India

TABLE 131 INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 132 INDIA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 133 INDIA: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 134 INDIA: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 135 INDIA: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 136 INDIA: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 137 INDIA: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 138 INDIA: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.4.6 AUSTRALIA AND NEW ZEALAND

8.4.6.1 Getting customer insights and offering customized services based on preferences

8.4.7 SOUTHEAST ASIA

8.4.7.1 Increasing need for secure Wifi networks to drive demand

8.4.8 REST OF ASIA PACIFIC

8.4.9 LIST OF PLAYERS IN ASIA PACIFIC

8.5 MIDDLE EAST & AFRICA

8.5.1 RECESSION IMPACT: MIDDLE EAST & AFRICA

8.5.2 MIDDLE EAST & AFRICA: MARKET DRIVERS

TABLE 139 MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 140 MIDDLE EAST & AFRICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 141 MIDDLE EAST & AFRICA: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 142 MIDDLE EAST & AFRICA: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 143 MIDDLE EAST & AFRICA: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 144 MIDDLE EAST & AFRICA: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 145 MIDDLE EAST & AFRICA: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 146 MIDDLE EAST & AFRICA: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

TABLE 147 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)

TABLE 148 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

8.5.3 UAE

8.5.3.1 Building secure and strong Wi-Fi sharing infrastructure

8.5.4 KSA

8.5.4.1 Providing secured and managed Wi-Fi networks

TABLE 149 SAUDI ARABIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 150 SAUDI ARABIA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 151 SAUDI ARABIA: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 152 SAUDI ARABIA: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 153 SAUDI ARABIA: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 154 SAUDI ARABIA: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 155 SAUDI ARABIA: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 156 SAUDI ARABIA: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.5.5 SOUTH AFRICA

8.5.5.1 Implementing user authentication and logging mechanisms for Wi-Fi networks

8.5.6 REST OF MIDDLE EAST & AFRICA

8.5.7 LIST OF PLAYERS IN MIDDLE EAST & AFRICA

8.6 LATIN AMERICA

8.6.1 LATIN AMERICA: MARKET DRIVERS

TABLE 157 LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 158 LATIN AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 159 LATIN AMERICA: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 160 LATIN AMERICA: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 161 LATIN AMERICA: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 162 LATIN AMERICA: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 163 LATIN AMERICA: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 164 LATIN AMERICA: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

TABLE 165 LATIN AMERICA: MARKET, BY COUNTRY, 2018–2022 (USD MILLION)

TABLE 166 LATIN AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)

8.6.2 BRAZIL

8.6.2.1 Taking customer insights and developing new marketing strategies

TABLE 167 BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2022 (USD MILLION)

TABLE 168 BRAZIL: MARKET, BY OFFERING, 2023–2028 (USD MILLION)

TABLE 169 BRAZIL: MARKET, BY END USE, 2018–2022 (USD MILLION)

TABLE 170 BRAZIL: MARKET, BY END USE, 2023–2028 (USD MILLION)

TABLE 171 BRAZIL: MARKET, BY TRAVEL & TRANSPORTATION, 2018–2022 (USD MILLION)

TABLE 172 BRAZIL: MARKET, BY TRAVEL & TRANSPORTATION, 2023–2028 (USD MILLION)

TABLE 173 BRAZIL: MARKET, BY HOSPITALITY & LEISURE, 2018–2022 (USD MILLION)

TABLE 174 BRAZIL: MARKET, BY HOSPITALITY & LEISURE, 2023–2028 (USD MILLION)

8.6.3 MEXICO

8.6.3.1 Rising numbers of public wi-fi in the country to fuel demand of captive portals

8.6.4 REST OF LATIN AMERICA

8.6.5 LIST OF PLAYERS IN LATIN AMERICA

9 COMPETITIVE LANDSCAPE (Page No. - 165)

9.1 OVERVIEW

9.2 STRATEGIES ADOPTED BY KEY PLAYERS

TABLE 175 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN MARKET

9.3 COMPETITIVE SCENARIO

9.4 MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 176 MARKET: DEGREE OF COMPETITION

9.5 MARKET SHARE ANALYSIS OF TOP PLAYERS ,BY REGION

9.5.1 NORTH AMERICA: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 177 NORTH AMERICA: MARKET: DEGREE OF COMPETITION

9.5.2 EUROPE: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 178 EUROPE: CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION

9.5.3 ASIA PACIFIC: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 179 ASIA PACIFIC: MARKET: DEGREE OF COMPETITION

9.5.4 MIDDLE EAST & AFRICA: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 180 MIDDLE EAST & AFRICA: MARKET: DEGREE OF COMPETITION

9.5.5 LATIN AMERICA: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 181 LATIN AMERICA: MARKET: DEGREE OF COMPETITION

9.6 MARKET SHARE ANALYSIS OF TOP PLAYERS BY END-USE

9.6.1 TRAVEL & TRANSPORTATION: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 182 TRAVEL & TRANSPORTATION: MARKET: DEGREE OF COMPETITION

9.6.2 HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 183 HOSPITALITY & LEISURE: MARKET: DEGREE OF COMPETITION

9.6.3 COWORKING SPACES: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 184 COWORKING SPACES: MARKET: DEGREE OF COMPETITION

9.6.4 SHOPPING MALLS & RETAIL OUTLETS: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 185 SHOPPING MALLS & RETAIL OUTLETS: MARKET: DEGREE OF COMPETITION

9.6.5 ENTERTAINMENT: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 186 ENTERTAINMENT: MARKET: DEGREE OF COMPETITION

9.6.6 ISPS: MARKET SHARE ANALYSIS OF TOP PLAYERS

TABLE 187 ISPS: MARKET: DEGREE OF COMPETITION

9.7 COMPETITIVE BENCHMARKING

TABLE 188 PRODUCT FOOTPRINT WEIGHTAGE

TABLE 189 CAPTIVE PORTAL MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION

TABLE 190 MARKET: DETAILED LIST OF KEY STARTUPS/SMES

9.8 MARKET RANKING OF KEY PLAYERS IN MARKET, 2023

FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023

9.9 COMPANY EVALUATION QUADRANT

FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE

9.9.1 STARS

9.9.2 EMERGING LEADERS

9.9.3 PERVASIVE PLAYERS

9.9.4 PARTICIPANTS

FIGURE 37 MARKET COMPANY EVALUATION MATRIX, 2023

9.10 STARTUPS/SMES EVALUATION MATRIX METHODOLOGY AND DEFINITIONS

FIGURE 38 STARTUPS/SMES EVALUATION MATRIX: CRITERIA WEIGHTAGE

9.10.1 PROGRESSIVE COMPANIES

9.10.2 RESPONSIVE COMPANIES

9.10.3 DYNAMIC COMPANIES

9.10.4 STARTING BLOCKS

FIGURE 39 STARTUPS/SMES CAPTIVE PORTAL MARKET EVALUATION MATRIX, 2023

9.11 COMPETITIVE SCENARIO

9.11.1 PRODUCT LAUNCHES

TABLE 191 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023

9.11.2 DEALS

TABLE 192 DEALS, JANUARY 2019–MARCH 2023

9.12 CAPTIVE PORTAL PRODUCT BENCHMARKING

9.12.1 PROMINENT CAPTIVE PORTAL PLATFORMS

TABLE 193 COMPARATIVE ANALYSIS OF CAPTIVE PORTAL PLATFORMS

9.12.1.1 Cisco captive portals

9.12.1.2 Purple captive portals

9.12.1.3 IronWifi captive portals

9.12.1.4 Extreme captive portals

9.12.1.5 Aruba captive portals

9.13 VALUATION AND FINANCIAL METRICS OF KEY CAPTIVE PORTAL VENDORS

FIGURE 40 VALUATION AND FINANCIAL METRICS OF CAPTIVE PORTAL VENDORS

10 COMPANY PROFILES (Page No. - 186)

10.1 VENDOR-NATIVE CAPTIVE PORTAL PROVIDERS

(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*

10.1.1 CISCO

TABLE 194 CISCO: BUSINESS OVERVIEW

FIGURE 41 CISCO: COMPANY SNAPSHOT

TABLE 195 CISCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 196 CISCO: PRODUCT LAUNCHES

10.1.2 ARUBA NETWORKS

TABLE 197 ARUBA NETWORKS: BUSINESS OVERVIEW

FIGURE 42 ARUBA NETWORKS: COMPANY SNAPSHOT

TABLE 198 ARUBA NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED

10.1.3 ARISTA NETWORKS

TABLE 199 ARISTA NETWORKS: BUSINESS OVERVIEW

FIGURE 43 ARISTA NETWORKS: COMPANY SNAPSHOT

TABLE 200 ARISTA NETWORKS: PRODUCT/SOLUTIONS/SERVICES OFFERED

10.1.4 EXTREME NETWORKS

TABLE 201 EXTREME NETWORKS: BUSINESS OVERVIEW

FIGURE 44 EXTREME NETWORKS: COMPANY SNAPSHOT

TABLE 202 EXTREME NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 203 EXTREME NETWORKS: DEALS

10.1.5 JUNIPER NETWORKS

TABLE 204 JUNIPER NETWORKS: BUSINESS OVERVIEW

FIGURE 45 JUNIPER NETWORKS: COMPANY SNAPSHOT

TABLE 205 JUNIPER NETWORKS: SOLUTIONS/SERVICES OFFERED

10.2 EXTERNAL CAPTIVE PORTAL PROVIDERS

10.2.1 PURPLE AI

TABLE 206 PURPLE AI: BUSINESS OVERVIEW

TABLE 207 PURPLE AI: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 208 PURPLE AL: DEALS

10.2.2 ENEA

TABLE 209 ENEA: BUSINESS OVERVIEW

FIGURE 46 ENEA: COMPANY SNAPSHOT

TABLE 210 ENEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 211 ENEA: PRODUCT LAUNCHES

TABLE 212 ENEA: DEALS

10.2.3 BOINGO

TABLE 213 BOINGO: BUSINESS OVERVIEW

FIGURE 47 BOINGO: COMPANY SNAPSHOT

TABLE 214 BOINGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED

TABLE 215 BOINGO: PRODUCT LAUNCHES

TABLE 216 BOINGO: DEALS

10.2.4 NETGEAR

TABLE 217 NETGEAR: BUSINESS OVERVIEW

FIGURE 48 NETGEAR: COMPANY SNAPSHOT

TABLE 218 NETGEAR: PRODUCTS/SOLUTIONS/SERVICES OFFERED

10.2.5 IRONWIFI

TABLE 219 IRONWIFI: BUSINESS OVERVIEW

TABLE 220 IRONWIFI: PRODUCTS/SOLUTIONS/SERVICES OFFERED

10.2.6 GLOBAL REACH

TABLE 221 GLOBAL REACH: BUSINESS OVERVIEW

TABLE 222 GLOBAL REACH: SOLUTIONS/SERVICES OFFERED

TABLE 223 GLOBAL REACH: PRODUCT LAUNCHES AND ENHANCEMENTS

10.2.7 CLOUD4WI

TABLE 224 CLOUD4WI: BUSINESS OVERVIEW

TABLE 225 CLOUD4WI: SOLUTIONS/SERVICES OFFERED

TABLE 226 CLOUD4WI: DEALS

10.2.8 SKYFII

TABLE 227 SKYFII: BUSINESS OVERVIEW

FIGURE 49 SKYFII: COMPANY SNAPSHOT

TABLE 228 SKYFII: SOLUTIONS/SERVICES OFFERED

10.2.9 GOZONE

10.2.10 ADENTRO

10.2.11 ANUVU

10.2.12 SPOTIPO

10.2.13 NEXNET SOLUTIONS

10.2.14 PERFORMANCE NETWORK

10.2.15 CLOUDI-FI

10.2.16 WIFIGEM

10.2.17 SATCOM DIRECT

10.2.18 INTELSAT

10.2.19 RAYLIFE

10.2.20 WATCHGUARD

10.2.21 GRAND STREAM

10.2.22 KEENETIC

*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.

11 ADJACENT/RELATED MARKETS (Page No. - 235)

11.1 WI-FI ANALYTICS MARKET

11.1.1 MARKET DEFINITION

11.1.2 MARKET OVERVIEW

11.1.3 WI-FI ANALYTICS MARKET, BY APPLICATION

11.1.3.1 WI-FI PRESENCE ANALYTICS

TABLE 229 WI-FI PRESENCE ANALYTICS: WI-FI ANALYTICS MARKET, BY REGION, 2017–2024 (USD MILLION)

11.1.3.2 WI-FI MARKETING ANALYTICS

TABLE 230 WI-FI MARKETING ANALYTICS: WI-FI ANALYTICS MARKET, BY REGION, 2017–2024 (USD MILLION)

11.2 WI-FI AS A SERVICE MARKET

11.2.1 MARKET DEFINITION

11.2.2 MARKET OVERVIEW

11.2.3 WIFI AS A SERVICE MARKET, BY LOCATION TYPE

TABLE 231 WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2017–2020 (USD MILLION)

TABLE 232 WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2021–2026 (USD MILLION)

11.2.3.1 Indoor

TABLE 233 INDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION)

TABLE 234 INDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION)

11.2.3.2 Outdoor

TABLE 235 OUTDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION)

TABLE 236 OUTDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION)

12 APPENDIX (Page No. - 240)

12.1 DISCUSSION GUIDE

12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL

12.3 CUSTOMIZATION OPTIONS

12.4 RELATED REPORTS

12.5 AUTHOR DETAILS

The captive portal market study extensively used secondary sources, directories, and databases, such as D&B Hoovers, Bloomberg Businessweek, and Factiva. Other market-related sources, such as journals and white papers from industry associations, were also considered while conducting the secondary research. Primary sources were mainly industry experts from core and related industries, preferred system developers, service providers, System Integrators (SIs), resellers, partners, and organizations related to the various segments of the industry’s value chain. In-depth interviews were conducted with various primary respondents to obtain and verify critical qualitative and quantitative information and assess the market’s prospects. These respondents included key industry participants, subject matter experts, C-level executives of key market players, and industry consultants.

Secondary Research

In the secondary research process, various secondary sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports, press releases, investor presentations of companies, white papers, certified publications, and articles from recognized associations and government publishing sources. Several journals, such as the Institute of Electrical and Electronics Engineers (IEEE), ScienceDirect, ResearchGate, Academic Journals, and Scientific.Net, were also referred to. Secondary research was mainly used to obtain key information about industry insights, the market’s monetary chain, the overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both markets and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the captive portal market. The primary sources from the demand side included captive portal end users, network administrators/consultants/specialists, Chief Information Officers (CIOs), and subject-matter experts from enterprises and government associations.

Captive Portal Market Size, and Share

Company Name	Designation
Aruba	Senior Manager
RAY	Director
Gozone Wifi	CEO

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the market size of the captive portal market. The first approach involves estimating market size by summing up the revenue companies generate through the sale of captive portal offerings, such as hardware, solutions, and services.

Both top-down and bottom-up approaches were used to estimate and validate the total size of the captive portal market. These methods were extensively used to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

Analyzing the size of the global Captive Portal market by identifying segment and subsegment revenue related to the market
Estimating ASP of Captive Portal
Estimating the size of the Captive Portal market

Captive portal Market Size: Bottom-Up Approach

Captive Portal Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Captive portal Market Size: Top-Down Approach

Captive Portal Market Size, and Share

Data Triangulation

After arriving at the overall market size, the captive portal market was divided into several segments and subsegments. A data triangulation procedure was used wherever applicable to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

A captive portal is a webpage displayed to users when connecting to a Wi-Fi network. A captive portal’s primary purpose is to make sure that only authorized users may access a particular network and to give new users a way to authenticate. This usually appears as a password prompt or a login page. After authenticating, a user is given access to the network and is allowed to browse the internet.

Key Stakeholders

Captive Portal Platform and Service Providers
Technology Vendors
Telecom Providers
Mobile Network Operators (MNOs)
System Integrators (SIs)
Resellers
Value-added Resellers (VARs)
Managed Service Providers (MSPs)
Compliance Regulatory Authorities
Government Authorities
Original Equipment Manufacturers (OEMs)

Report Objectives

To determine, segment, and forecast the global Captive Portal market by offering, location type, application, vertical, and region in terms of value
To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, and Rest of the World
To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the market
To study the complete value chain and related industry segments and perform a value chain analysis of the market landscape
To strategically analyze the macro and micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
To analyze the industry trends, pricing data, patents, and innovations related to the market
To analyze the opportunities for stakeholders by identifying the high-growth segments of the Captive Portal market
To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies2
To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and Research & Development (R&D) activities

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
Further breakup of the North American market into countries contributing 75% to the regional market size
Further breakup of the European market into countries contributing 75% to the regional market size