Wi-Fi Analytics Market

Wi-Fi Analytics Market by Component (Solutions and Services), Solution (Wi-Fi Based Location Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type, Application, Deployment Type, Vertical, and Region - Global Forecast to 2022

Report Code: TC 5788 Dec, 2017, by marketsandmarkets.com

[127 Pages Report] The Wi-Fi analytics market accounted for USD 2.42 Billion in 2016 and is expected to reach USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. The forecast period has been considered from 2017 to 2022, while 2016 is considered as the base year for estimating the market study.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the Wi-Fi analytics market by component, application, location type, deployment type, vertical, and region. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). The report forecasts the market size with respect to the 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report profiles the key players and comprehensively analyzes their core competencies. This report also tracks and analyzes the competitive developments, such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities, in the market.

The research methodology used to estimate and forecast the Wi-Fi analytics market began with the collection and analysis of data on the key vendors’ product offerings and business strategies from secondary sources, such as D&B Hoovers, 10K Wizard, Bloomberg, Thomson StreetEvents, Factiva, IT service providers, technology providers, press releases, investor presentations of companies, white papers, technology journals, certified publications, and articles from recognized authors, directories, and databases. The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the total market size of the market from the revenue of the key software tool and service providers. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives.

Wi-Fi Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

Industry Ecosystem

The Wi-Fi analytics ecosystem comprises vendors such as Cisco Systems (US), Skyfii Limited (Australia), Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US), Cloud4Wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US).

Key Target Audience

  • Wi-Fi analytics solution providers
  • Wi-Fi analytics service providers
  • Wireless service providers
  • IT solution providers
  • Telecom providers
  • Cloud service providers
  • Network solution providers
  • System integrators
  • Independent service providers

Scope of the Report

The research report categorizes the Wi-Fi analytics market to forecast the revenues and analyze the trends in each of the following submarkets:

By Component

  • Solutions
  • Services

By Application

  • Footfall analytics
  • Customer engagement
  • Customer Experience Management (CEM)
  • Customer loyalty management
  • Customer analytics

By Deployment Type

  • On-premises
  • Cloud

By Location Type

  • Indoor location
  • Outdoor location

By Vertical

  • Retail   
  • Hospitality
  • Sports and leisure
  • Healthcare
  • Transportation
  • Others (Government and education)

By Region

  • North America
  • Europe
  • MEA
  • APAC
  • Latin America

Available Customozations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix that gives a detailedcomparison of the product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American Wi-Fi analytics market into countries
  • Further breakdown of the European market into countries
  • Further breakdown of the APAC market into countries
  • Further breakdown of the MEA market into countries
  • Further breakdown of the Latin American market into countries

Company Information

  • Detailed analysis and profiling of additional market players

The Wi-Fi analytics market is expected to grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. Several factors such as the rising competition between online and offline retail businesses, increasing significance of data analytics in brick-and-mortar businesses, and penetration of mobile devices are driving the market growth. The adoption of Wi-Fi analytics solutions and services is high in the verticals, such as retail, hospitality, sports and leisure, and healthcare; this as boosted the growth of the market.

The global Wi-Fi analytics market is segmented by component (solutions and services), application (footfall analytics, customer engagement, Customer Experience Management (CEM), customer behaviour analytics, and customer loyalty management), location type (indoor location and outdoor location), deployment type (on-premises and cloud), vertical, and region. The services component is expected to grow at a higher CAGR during the forecast period, as these services help organizations in easily deploying the software, either on-premises or on the cloud.

The retail vertical is expected to have the largest market share and is projected to grow at the highest CAGR during the forecast period. More and more brick-and-mortar businesses across various verticals, such as retail, hospitality, sport and leisure, healthcare, and transportation, are deploying guest Wi-Fi to provide free internet connectivity to their customers. The gap between online and offline retail is driving the recent boom of technological innovations in customer analytics in brick-and-mortar retail stores. With the power of big data and in-store marketing analytics, retailers can capture real-time data of their customers’ traffic patterns and gain insights to measure the effectiveness of their marketing campaigns and merchandising. This information helps them offer customers a better experience through location-based marketing, to proactively influence customers and drive the in-store sales. Therefore, businesses have started leveraging the power of Wi-Fi for customer analytics in the physical venues, thereby boosting customer engagement.

Wi-Fi Analytics Market

The global Wi-Fi analytics market has been segmented on the basis of regions into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. North America is expected to have the largest market share and is projected to dominate the market during the forecast period. Businesses in the North American region are rapidly adopting emerging trends in internet connectivity to provide several services, such as offering public Wi-Fi to the visitors. Due to this, companies are willingly investing in the North American region. Most Wi-Fi analytics solutions and services vendors have an eminent presence in the North American region, and therefore, the competition is stiff among the major market players.

The major vendors who offer Wi-Fi analytics solutions and services across the globe are Cisco Systems (US), July Systems (US), Skyfii (Australia), Zebra Technologies (US), Fortinet (US), Ruckus Wireless (US), Purple (England), Cloud4Wi (US), Euclid (US) and Yelp (US), whereas the key innovators include Walkbase (Finland), Weblib (France), and Aptilo Networks (Sweden). These vendors have adopted various organic and inorganic growth strategies, such as new product launches, partnerships, and collaborations, to enhance their position in the Wi-Fi analytics market.

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Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
    2.2 Secondary Data
    2.3 Primary Data
           2.3.1 Breakdown of Primaries
           2.3.2 Key Industry Insights
    2.4 Market Size Estimation
    2.5 Research Assumptions
    2.6 Limitations

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Wi-Fi Analytics Market
    4.2 Market Share of Top 3 Verticals and Regions, 2017
    4.3 Market Regional Analysis

5 Market Overview (Page No. - 32)
    5.1 Market Dynamics
           5.1.1 Drivers
                    5.1.1.1 Increasing Competition With Online Businesses
                    5.1.1.2 Increasing Deployment of Public Wi-Fi Across Physical Venues
                    5.1.1.3 Penetration of Smartphone Devices
                    5.1.1.4 Rising Significance of Big Data Among Brick-And-Mortar Businesses
                    5.1.1.5 Increasing Government Initiatives for Smart City Development
           5.1.2 Restraints
                    5.1.2.1 Data Privacy Issues
                    5.1.2.2 Government Regulations and Policies
           5.1.3 Opportunities
                    5.1.3.1 Rapid Adoption of IoT Across Enterprises
                    5.1.3.2 Rapid Adoption of Social Media for Customer Engagement
           5.1.4 Challenges
                    5.1.4.1 Complexities in Gathering and Integrating Data From Omnipresent Platforms

6 Wi-Fi Analytics Market, By Component (Page No. - 37)
    6.1 Introduction
    6.2 Solutions
           6.2.1 Solutions, By Type
                    6.2.1.1 Wi-Fi Based Location Analytics Solution
                    6.2.1.2 Wi-Fi Based Indoor Positioning System
    6.3 Services
           6.3.1 Services, By Type
                    6.3.1.1 Professional Services
                    6.3.1.2 Managed Services

7 Market, By Application (Page No. - 44)
    7.1 Introduction
    7.2 Footfall Analytics
    7.3 Customer Engagement
    7.4 Customer Experience Management
    7.5 Customer Behavior Analytics
    7.6 Customer Loyalty Management

8 Wi-Fi Analytics Market, By Deployment Type (Page No. - 50)
    8.1 Introduction
    8.2 Cloud
    8.3 On-Premises

9 Market, By Location Type (Page No. - 54)
    9.1 Introduction
    9.2 Indoor Location
    9.3 Outdoor Location

10 Wi-Fi Analytics Market, By Vertical (Page No. - 58)
     10.1 Introduction
     10.2 Retail
     10.3 Hospitality
     10.4 Sports and Leisure
     10.5 Transportation
     10.6 Healthcare
     10.7 Others

11 Market, By Region (Page No. - 65)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 86)
     12.1 Overview
     12.2 Competitive Scenario
             12.2.1 New Solution Launches and Product Upgradations
             12.2.2 Partnerships, Agreements, and Collaborations
             12.2.3 Mergers and Acquisitions
             12.2.4 Business Expansions
     12.3 Market Ranking Analysis

13 Company Profiles (Page No. - 90)
(Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*
     13.1 Introduction
     13.2 Cisco Systems
     13.3 Skyfii
     13.4 Purple
     13.5 July Systems
     13.6 Zebra Technologies
     13.7 Euclid
     13.8 Cloud4wi
     13.9 Fortinet
     13.10 Ruckus Wireless
     13.11 Yelp
     13.12 Key Innovators

*Details on Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 118)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details


List of Tables (72 Tables)

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Wi-Fi Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 3 Solutions: Market Size, By Region, 2015–2022 (USD Million)
Table 4 Solutions: Market Size, By Type, 2015–2022 (USD Million)
Table 5 Wi-Fi Based Location Analytics Solution Market Size, By Region, 2015–2022 (USD Million)
Table 6 Wi-Fi Based Indoor Positioning System Market Size, By Region, 2015–2022 (USD Million)
Table 7 Services: Market Size, By Region, 2015-2022 (USD Million)
Table 8 Services: Market Size, By Type, 2015–2022 (USD Million)
Table 9 Professional Services Market Size, By Region, 2015–2022 (USD Million)
Table 10 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 11 Wi-Fi Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 12 Footfall Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Customer Engagement: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Customer Experience Management: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Customer Behavior Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Customer Loyalty Management: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 18 Cloud: Market Size, By Region, 2015–2022 (USD Million)
Table 19 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Market Size, By Location Type, 2015–2022 (USD Million)
Table 21 Indoor Location: Market Size, By Region, 2015–2022 (USD Million)
Table 22 Outdoor Location: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Wi-Fi Analytics Market Size, By Vertical, 2015–2022 (USD Million)
Table 24 Retail: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Hospitality: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Sports and Leisure: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Transportation: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Healthcare: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Market Size, By Region, 2015–2022 (USD Million)
Table 31 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 32 North America: Market Size, By Solution, 2015–2022 (USD Million)
Table 33 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 34 North America: Market Size, By Application, 2015–2022 (USD Million)
Table 35 North America: Market Size, By Location Type, 2015–2022 (USD Million)
Table 36 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 37 North America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 38 North America: Wi-Fi Analytics Market Size, By Country, 2015–2022 (USD Million)
Table 39 Europe: Market Size, By Component, 2015–2022 (USD Million)
Table 40 Europe: Market Size, By Solution, 2015–2022 (USD Million)
Table 41 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Application, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Location Type, 2015–2022 (USD Million)
Table 44 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Vertical, 2015–2022 (USD Million)
Table 46 Europe: Wi-Fi Analytics Market Size, By Country, 2015–2022 (USD Million)
Table 47 Asia Pacific: Market Size, By Component, 2015–2022 (USD Million)
Table 48 Asia Pacific: Market Size, By Solution, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Application, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Location Type, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Vertical, 2015–2022 (USD Million)
Table 54 Asia Pacific: Wi-Fi Analytics Market Size, By Country, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Market Size, By Component, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size, By Solution, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Market Size, By Application, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Market Size, By Location Type, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 61 Middle East and Africa: Market Size, By Vertical, 2015–2022 (USD Million)
Table 62 Latin America: Wi-Fi Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 63 Latin America: Market Size, By Solution, 2015–2022 (USD Million)
Table 64 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 65 Latin America: Market Size, By Application, 2015–2022 (USD Million)
Table 66 Latin America: Market Size, By Location Type, 2015–2022 (USD Million)
Table 67 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 68 Latin America: Market Size, By Vertical, 2015–2022 (USD Million)
Table 69 New Solution Launches/Product Upgradations, 2016–2017
Table 70 Partnerships/Agreements/Collaborations, 2016–2017
Table 71 Mergers and Acquisitions, 2015–2017
Table 72 Business Expansions, 2015–2016


List of Figures (36 Figures)

Figure 1 Wi-Fi Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Wi-Fi Analytics Market: Assumptions
Figure 8 Market By Component 2017 vs 2022
Figure 9 Market By Deployment Type 2017 vs 2022
Figure 10 Market By Vertical 2017 vs 2022
Figure 11 Market By Region 2017
Figure 12 Rising Significance of Customer Analytics Among the Brick- And-Mortar Businesses is Driving the Growth of the Wi-Fi Analytics Market
Figure 13 North American Region and Retail Vertical are Estimated to Have the Largest Market Shares in the Wi-Fi Analytics Market in 2017
Figure 14 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 15 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 The Services Segment is Expected to Exhibit the Higher Growth Rate During the Forecast Period
Figure 17 Customer Engagement Application is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 18 Cloud Deployment Type is Expected to Exhibit the Higher Growth Rate During the Forecast Period
Figure 19 Indoor Location Segment is Expected to Exhibit the Higher Growth Rate During the Forecast Period
Figure 20 Retail Vertical is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 21 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific is Expected to Exhibit the Highest Growth Rate in the Wi-Fi Analytics Market
Figure 23 North America: Market Snapshot
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Key Developments By Leading Players in the Market During 2014–2017
Figure 26 Geographic Revenue Mix of Top Players
Figure 27 Cisco Systems: Company Snapshot
Figure 28 Cisco Systems: SWOT Analysis
Figure 29 Skyfii: Company Snapshot
Figure 30 Skyfii: SWOT Analysis
Figure 31 Purple: SWOT Analysis
Figure 32 July Systems: SWOT Analysis
Figure 33 Zebra Technologies: Company Snapshot
Figure 34 Zebra Technologies: SWOT Analysis
Figure 35 Fortinet: Company Snapshot
Figure 36 Yelp: Company Snapshot


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Report Code
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Published ON
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