Cloud Advertising Market

Cloud Advertising Market with COVID-19 Impact, by Component, Application (Customer Management, Campaign Management), Organization Size, Deployment Model, Vertical (Retail & Consumer Goods, Travel & Hospitality), and Region - Global Forecast to 2026

Report Code: TC 7992 Oct, 2021, by marketsandmarkets.com

[245 Pages Report] The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021. Major factors that are expected to drive the growth cloud advertising market include increasing adoption of cloud services, growing need for targeted marketing and consumer analytics, and better return on investment and cost optimization.

Cloud Advertising Market

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COVID-19 Impact Cloud Advertising Market

The need to maintain employees' safety during COVID-19 has forced many corporations to change their regulations and policies. The foremost cause of the business disruption was the inability to move workforce and coordinate HR as earlier. The inability to travel and cross borders and social distancing have forced businesses to change their current ways of functioning and reconsider operational choices. Governments are working closely with cloud providers to fight the COVID-19 pandemic; for instance, the White House has announced the launch of COVID-19 High-Performance Computing Consortium to provide worldwide COVID-19 researchers with access to the world's most powerful high-performance computing resources that can significantly advance the pace of scientific discovery to stop the virus.

Cloud Advertising Market Dynamics

Drivers: Growing need for targeted marketing and consumer analytics

Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes. Outdoor marketing is no longer the only medium to reach the targeted audience; nowadays, marketers can market their products and services to the target audience they like. Different forms of marketing can help end users reach the exact kind of customer they want. Different types of marketing, such as social media marketing, email marketing, etc., help end users analyze the target audience. Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.

Restraints: Data security concerns and stringent cloud regulations

The demand for digital advertising is rising, which will eventually fuel the demand for cloud advertising. However, with the increasing demand for cloud advertising, there would be increased data collection from customers via various sources. To ensure an optimum level of security, various regulatory bodies set norms for cloud advertising. However, these norms are served as safety measures, whose rigidity has led to strangulating the growth and adoption of cloud advertising. Various regulatory bodies, such as NIST, FISMA, FedRAMP, ISO, and HMG, set strict rules and regulations, which have to be adhered to by cloud advertising solution providers. This will reduce the concerns adhering to Payment Card Industry Data Security Standard (PCI DSS) and Health Insurance Portability and Accountability Act (HIPAA) compliance supporting security and encryption and protection of individual’s private data.

Challenges: Efficient use of data

The data available for consumer analytics is collected from different sources and is transferred to different departments of an organization, such as marketing, sales, and R&D. Data is collected from different touchpoints, and businesses have to categorize it based on customer needs and expectations. Data collected from different touchpoints, such as company websites, web, mobiles, social media, and emails, differ from one another, making it difficult for organizations to combine them since they have to be structured in different forms. Customer analytics is not helpful when organizational data is not synchronized. A large amount of structured and unstructured data requires significant resources, such as money, time, and expertise, for analysis. Thus, it is difficult to synchronize the customer data in general format from each touchpoint.

Opportunities: Growing impact of internet users and consumption of digital media

The growing number of smartphone users and increasing internet penetration, and increasing consumption of digital media have led to a significant rise in online users. This creates a new window for dynamic advertising, which will create more opportunities for the cloud advertising market in the future. According to a report by Statista, the number of smartphone users is expected to grow to 7.5 billion by 2026. These smartphone users will have access to the internet and will consume more digital content, which eventually will create more opportunities for the cloud advertising market in the future.

Based on organization size, the large enterprises to hold a larger market size during the forecast period

The organization size segment includes large enterprises and SMEs. The cloud advertising market is booming, and cloud advertising solutions are being adopted by various end users for numerous applications. These solutions are witnessing massive adoption trends among large enterprises and SMEs. The cloud advertising market has been segmented, by organization size, into large enterprises and SMEs. The organization size section has been segmented based on the total number of employees in an organization. Both large enterprises and SMEs are adopting cloud-based data warehouse solutions across the world, owing to the growth of big data across all industries. The large enterprises hold a larger market share during the forecast period. Large enterprises are defined as business entities with more than 1,000 employees. These enterprises invest in enhancing the customer experience to have a leading edge in the market. In comparison to SMEs, large enterprises are mostly publicly traded companies, and hence, are compelled to adopt cloud-based data warehouse solutions due to the vast amount of structured and unstructured data the enterprises generate. Large enterprises are major adopters of the private cloud, owing to the criticality of the stored data that is visible to enterprises. The integration of private cloud solutions manages enterprise data more effectively and automatically archives inactive primary data from traditional deployment models to clouds, thereby creating effortless capacity expansion. Large enterprises demand data warehouse services to speed up campaign management and decisions with innovative, rapid data movement from on-premises to the cloud.

Based on verticals, retail and consumer goods segment to hold larger market size during the forecast period

The retail and eCommerce vertical is becoming more customer-centric with its continual focus on leveraging internet technologies. It is expected to be one of the fastest-growing verticals due to the rising consumers’ purchasing power. The retail and eCommerce vertical has gone far beyond the goods that were displayed on shopping windows to the availability of goods on mobile devices through the internet. The buyers are checking prices, reading product reviews, and browsing competitor websites before buying the products. According to Salesforce, 82% of marketers begin their customer journey online before committing to any purchase in a store. To be competitive in the market, retailers are adopting various marketing strategies to attract customers to the physical store for buying goods over the online eCommerce platform.

Organizations from this vertical deal with a large amount of customer data, through which it provides personalized experiences to its customers. Cloud advertising helps marketers create influencing content and enhance customer engagement. This, in turn, assists consumer goods providers to improve their brand loyalty and make consumers purchase their products. Moreover, the use of content analytics plays a major role in determining the customers’ shopping patterns by coordinating with all the omnichannel brand interactions and intensifying customer relationships. Cloud advertising plays an unprecedented role in the retail and eCommerce vertical and helps marketers drive their business’ operational efficiency.

Cloud Advertising Market by Region

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Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

The APAC region is expected to experience extensive growth opportunities in the next few years. There is an increasing demand for cloud advertising, which is cloud-driven and cloud-supported, in the APAC region, thereby resulting in increasing investments and technological advancements across various industries. The region is expected to provide significant growth opportunities during the forecast period. Untapped potential markets, high penetration of advanced technologies, and application development in various verticals are expected to drive the APAC cloud advertising market during the forecast period. The increasing adoption of cloud computing among enterprises, coupled with the intense competition, is expected to drive the market in APAC. APAC enterprises are transforming their strategies from customer acquisition to customer experience. Hence, the region is expected to grow at the highest CAGR during the forecast period.

APAC is expected to record robust growth in the coming years as enterprises in the region are rapidly adopting various digital marketing channels to reach the target customers. Companies in APAC are demanding marketing solutions and services that can help them in expanding their market reach. Furthermore, SMEs in the region need cloud-based marketing solutions that can assist them in accelerating their marketing activities, creating marketing content, and tracking and reporting marketing campaigns. Vendors are looking toward APAC as a high-growth area for offering cloud marketing technologies. Additionally, the adoption of emerging technologies and the enhancement in the economy of several countries in APAC, such as India and other ASEAN countries, are driving the market and have encouraged solution providers to offer their cloud advertising and services in the region.

Key Market Players

The cloud advertising market is dominated by companies such as Adobe (US), Oracle (US), Salesforce (US), Google (US), IBM (US), SAP (Germany), Acquia (US), Demandbase (US), Experian (US), Kubient (US), FICO (US), HubSpot (US), Imagine Communications (US), InMobi (India), Marin Software (US), Sitecore (US), MediaMath (US), Nielsen (US), PEGA (US), and Sailthru (US). These vendors have a large customer base and strong geographic footprint along with organized distribution channels, which helps them to increase revenues.

Recent Developments

  • In September 2021, Salesforce introduced new AI-powered innovations for Marketing Cloud that help companies to humanize every interaction; make trusted, first-party data the foundation of their digital strategy; and optimize marketing impact with unified analytics.
  • In September 2021, IBM announced the launch of new AI and automation capabilities in IBM Watson Assistant designed to make it easier for businesses to create enhanced customer service experiences across any channel – phone, web, SMS, and any messaging platform.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 25)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY CONSIDERED
           TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020
    1.8 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 35)
    2.1 RESEARCH DATA
           FIGURE 6 CLOUD ADVERTISING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                               FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
                               TABLE 2 PRIMARY PARTICIPANTS
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
           FIGURE 8 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           FIGURE 9 CLOUD ADVERTISING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF CLOUD ADVERTISING FROM VENDORS
           FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF CLOUD ADVERTISING VENDORS
           FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: ILLUSTRATION OF VENDOR REVENUE ESTIMATION
           FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: CAGR PROJECTIONS FROM THE SUPPLY SIDE
           FIGURE 14 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM APPLICATIONS (1/2)
           FIGURE 15 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2)
    2.4 MARKET FORECAST
           TABLE 3 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 49)
    FIGURE 16 CLOUD ADVERTISING MARKET: GLOBAL SNAPSHOT
    FIGURE 17 TOP-GROWING SEGMENTS IN THE MARKET
    FIGURE 18 PLATFORMS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 19 CUSTOMER MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 20 PUBLIC CLOUD SEGMENT TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 21 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    FIGURE 22 TOP VERTICALS IN THE MARKET, 2019–2026 (USD MILLION)
    FIGURE 23 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD

4 PREMIUM INSIGHTS (Page No. - 57)
    4.1 BRIEF OVERVIEW OF THE CLOUD ADVERTISING MARKET
           FIGURE 24 SHIFT FROM TRADITIONAL ADVERTISING TO ONLINE ADVERTISING, THE GROWING IMPACT OF INTERNET USERS, AND CONSUMPTION OF DIGITAL MEDIA TO DRIVE THE DEMAND FOR CLOUD ADVERTISING
    4.2 MARKET, BY APPLICATION (2021 VS. 2026)
           FIGURE 25 CAMPAIGN MANAGEMENT SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 2021
    4.3 MARKET, BY DEPLOYMENT MODEL (2021 VS. 2026)
           FIGURE 26 PUBLIC CLOUD TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
    4.4 MARKET, BY VERTICAL (2021 VS. 2026)
           FIGURE 27 RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD
    4.5 CLOUD ADVERTISING MARKET INVESTMENT SCENARIO
           FIGURE 28 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN THE NEXT FIVE YEARS

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 60)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 29 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increasing adoption of cloud services
                    5.2.1.2 Growing need for targeted marketing and consumer analytics
                    5.2.1.3 Better return on investment (RoI) and cost optimization
           5.2.2 RESTRAINTS
                    5.2.2.1 Data security concerns and stringent cloud regulations
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Shift from traditional advertising to online advertising
                    5.2.3.2 Growing impact of internet users and consumption of digital media
                               FIGURE 30 GROWING INTERNET USERS AROUND THE WORLD
           5.2.4 CHALLENGES
                    5.2.4.1 Efficient use of data
                    5.2.4.2 Poor infrastructure in few developing and underdeveloped countries
    5.3 CASE STUDY ANALYSIS
           5.3.1 USE CASE 1: SITECORE
           5.3.2 USE CASE 2: SALESFORCE
           5.3.3 USE CASE 3: SITECORE
    5.4 SUPPLY CHAIN ANALYSIS
           FIGURE 31 CLOUD ADVERTISING MARKET: SUPPLY CHAIN
    5.5 ECOSYSTEM
           FIGURE 32 MARKET: ECOSYSTEM
    5.6 PATENT ANALYSIS
           FIGURE 33 TOP PATENT APPLICATIONS AROUND THE GLOBE, 2010 - PRESENT
           TABLE 4 TOP PATENT APPLICANTS
    5.7 COVID-19-DRIVEN MARKET DYNAMICS
           5.7.1 DRIVERS AND OPPORTUNITIES
           5.7.2 RESTRAINTS AND CHALLENGES
    5.8 PORTER’S FIVE FORCES ANALYSIS
           FIGURE 34 CLOUD ADVERTISING MARKET: PORTER’S FIVE FORCES ANALYSIS
           TABLE 5 CLOUD ADVERTISING: PORTER’S FIVE FORCES ANALYSIS
           5.8.1 THREAT OF NEW ENTRANTS
           5.8.2 THREAT OF SUBSTITUTES
           5.8.3 BARGAINING POWER OF SUPPLIERS
           5.8.4 BARGAINING POWER OF BUYERS
           5.8.5 INTENSITY OF COMPETITIVE RIVALRY
    5.9 TECHNOLOGICAL ANALYSIS
           5.9.1 BIG DATA AND ANALYTICS
           5.9.2 BLOCKCHAIN
           5.9.3 MACHINE LEARNING
           5.9.4 ARTIFICIAL INTELLIGENCE
    5.10 REGULATIONS
           5.10.1 NORTH AMERICA
           5.10.2 EUROPE
           5.10.3 ASIA PACIFIC
           5.10.4 MIDDLE EAST & AFRICA
           5.10.5 LATIN AMERICA
    5.11 PRICING ANALYSIS
                    TABLE 6 PRICING ANALYSIS OF CLOUD ADVERTISING VENDORS
    5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS
                    FIGURE 35 MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS

6 CLOUD ADVERTISING MARKET, BY APPLICATION (Page No. - 78)
    6.1 INTRODUCTION
           FIGURE 36 CUSTOMER MANAGEMENT SEGMENT EXPECTED TO REGISTER THE LARGEST MARKET SIZE IN 2026
           6.1.1 APPLICATION: MARKET DRIVERS
           6.1.2 APPLICATION: COVID-19 IMPACT
                    TABLE 7 MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                    TABLE 8 MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
    6.2 CAMPAIGN MANAGEMENT
           TABLE 9 CAMPAIGN MANAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 10 CAMPAIGN MANAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.3 CUSTOMER MANAGEMENT
           TABLE 11 CUSTOMER MANAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 12 CUSTOMER MANAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.4 EXPERIENCE MANAGEMENT
           TABLE 13 EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 14 EXPERIENCE MANAGEMENT: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.5 ANALYTICS AND INSIGHTS
           TABLE 15 ANALYTICS AND INSIGHTS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 16 ANALYTICS AND INSIGHTS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.6 REAL-TIME ENGAGEMENT
           TABLE 17 REAL-TIME ENGAGEMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 18 REAL-TIME ENGAGEMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

7 CLOUD ADVERTISING MARKET, BY COMPONENT (Page No. - 86)
    7.1 INTRODUCTION
           FIGURE 37 SERVICES SEGMENT EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
           7.1.1 COMPONENT: MARKET DRIVERS
           7.1.2 COMPONENT: COVID-19 IMPACT
                    TABLE 19 MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                    TABLE 20 MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
    7.2 PLATFORMS
           TABLE 21 PLATFORMS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 22 PLATFORMS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    7.3 SERVICES
           TABLE 23 SERVICES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 24 SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

8 CLOUD ADVERTISING MARKET, BY DEPLOYMENT MODEL (Page No. - 91)
    8.1 INTRODUCTION
           FIGURE 38 PUBLIC CLOUD DEPLOYMENT MODEL TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
           8.1.1 DEPLOYMENT MODEL: MARKET DRIVERS
           8.1.2 DEPLOYMENT MODEL: COVID-19 IMPACT
           TABLE 25 MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
           TABLE 26 MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
    8.2 PUBLIC CLOUD
           TABLE 27 PUBLIC CLOUD: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 28 PUBLIC CLOUD: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    8.3 PRIVATE CLOUD
           TABLE 29 PRIVATE CLOUD: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 30 PRIVATE CLOUD: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

9 CLOUD ADVERTISING MARKET, BY ORGANIZATION SIZE (Page No. - 96)
    9.1 INTRODUCTION
           FIGURE 39 LARGE ENTERPRISES ARE EXPECTED TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD
           9.1.1 ORGANIZATION SIZE: MARKET DRIVERS
           9.1.2 ORGANIZATION SIZE: COVID-19 IMPACT
                    TABLE 31 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                    TABLE 32 MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
    9.2 LARGE ENTERPRISES
           TABLE 33 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 34 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.3 SMALL AND MEDIUM-SIZED ENTERPRISES
           TABLE 35 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
           TABLE 36 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

10 CLOUD ADVERTISING MARKET, BY VERTICAL (Page No. - 101)
     10.1 INTRODUCTION
               FIGURE 40 RETAIL AND CONSUMER GOODS SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
             10.1.1 VERTICAL: MARKET DRIVERS
             10.1.2 VERTICAL: COVID-19 IMPACT
                       TABLE 37 MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 38 MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
     10.2 RETAIL AND CONSUMER GOODS
               TABLE 39 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 40 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.3 MEDIA AND ENTERTAINMENT
               TABLE 41 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 42 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.4 TRAVEL AND HOSPITALITY
               TABLE 43 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 44 TRAVEL AND HOSPITALITY: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.5 BFSI
               TABLE 45 BFSI: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 46 BFSI: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.6 TELECOMMUNICATIONS
               TABLE 47 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 48 TELECOMMUNICATIONS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.7 MANUFACTURING
               TABLE 49 MANUFACTURING: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 50 MANUFACTURING: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.8 EDUCATION
               TABLE 51 EDUCATION: CLOUD ADVERTISING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 52 EDUCATION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.9 OTHERS
               TABLE 53 OTHER VERTICALS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 54 OTHER VERTICALS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

11 CLOUD ADVERTISING MARKET, BY REGION (Page No. - 113)
     11.1 INTRODUCTION
               FIGURE 41 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
               TABLE 55 MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 56 MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     11.2 NORTH AMERICA
             11.2.1 NORTH AMERICA: CLOUD ADVERTISING MARKET DRIVERS
             11.2.2 NORTH AMERICA: COVID-19 IMPACT
             11.2.3 NORTH AMERICA: REGULATIONS
                       11.2.3.1 Health Insurance Portability and Accountability Act of 1996
                       11.2.3.2 California Consumer Privacy Act
                       11.2.3.3 Gramm–Leach–Bliley Act
                       11.2.3.4 Health Information Technology for Economic and Clinical Health Act
                       11.2.3.5 Sarbanes-Oxley Act
                       11.2.3.6 Federal Information Security Management Act
                       11.2.3.7 Payment Card Industry Data Security Standard
                       11.2.3.8 Federal Information Processing Standards
                                   FIGURE 42 NORTH AMERICA: MARKET SNAPSHOT
                                   TABLE 57 NORTH AMERICA: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                   TABLE 58 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 59 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                   TABLE 60 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 61 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                                   TABLE 62 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                                   TABLE 63 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                   TABLE 64 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 65 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                   TABLE 66 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 67 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                   TABLE 68 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.2.4 UNITED STATES
                       TABLE 69 UNITED STATES: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 70 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 71 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 72 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.2.5 CANADA
                       TABLE 73 CANADA: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 74 CANADA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 75 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 76 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
     11.3 EUROPE
             11.3.1 EUROPE: CLOUD ADVERTISING MARKET DRIVERS
             11.3.2 EUROPE: COVID-19 IMPACT
             11.3.3 EUROPE: REGULATIONS
                       11.3.3.1 General Data Protection Regulation
                       11.3.3.2 European Committee for Standardization
                       11.3.3.3 European Technical Standards Institute
                                   TABLE 77 EUROPE: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                   TABLE 78 EUROPE: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 79 EUROPE: MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION)
                                   TABLE 80 EUROPE: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 81 EUROPE: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                                   TABLE 82 EUROPE: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                                   TABLE 83 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                   TABLE 84 EUROPE: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 85 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                   TABLE 86 EUROPE: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 87 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                   TABLE 88 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.3.4 UNITED KINGDOM
                       TABLE 89 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 90 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 91 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 92 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.3.5 GERMANY
                       TABLE 93 GERMANY: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 94 GERMANY: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 95 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 96 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.3.6 FRANCE
                       TABLE 97 FRANCE: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 98 FRANCE: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 99 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 100 FRANCE: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.3.7 REST OF EUROPE
                       TABLE 101 REST OF EUROPE: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 102 REST OF EUROPE: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 103 REST OF EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 104 REST OF EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
     11.4 ASIA PACIFIC
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: COVID-19 IMPACT
             11.4.3 ASIA PACIFIC: REGULATIONS
                       11.4.3.1 International Organization for Standardization 27001
                       11.4.3.2 Personal Data Protection Act
                                   FIGURE 43 ASIA PACIFIC: MARKET SNAPSHOT
                                   TABLE 105 ASIA PACIFIC: CLOUD ADVERTISING MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                   TABLE 106 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 107 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                   TABLE 108 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 109 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                                   TABLE 110 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                                   TABLE 111 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                   TABLE 112 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 113 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                   TABLE 114 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 115 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                   TABLE 116 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.4.4 CHINA
                       TABLE 117 CHINA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 118 CHINA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 119 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 120 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.4.5 JAPAN
                       TABLE 121 JAPAN: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 122 JAPAN: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 123 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 124 JAPAN: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.4.6 AUSTRALIA AND NEW ZEALAND
                       TABLE 125 AUSTRALIA AND NEW ZEALAND: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 126 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 127 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 128 AUSTRALIA AND NEW ZEALAND: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.4.7 REST OF ASIA PACIFIC
                       TABLE 129 REST OF ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 130 REST OF ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 131 REST OF ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 132 REST OF ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
     11.5 MIDDLE EAST AND AFRICA
             11.5.1 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET DRIVERS
             11.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
             11.5.3 MIDDLE EAST AND AFRICA: REGULATIONS
                       11.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
                       11.5.3.2 Cloud Computing Framework
                       11.5.3.3 GDPR Applicability in KSA
                       11.5.3.4 Protection of Personal Information Act
                       11.5.3.5 TRA’s IoT Regulatory Policy
                                   TABLE 133 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                   TABLE 134 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 135 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                   TABLE 136 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 137 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                                   TABLE 138 MIDDLE EAST AND AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                                   TABLE 139 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                   TABLE 140 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 141 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                   TABLE 142 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 143 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                   TABLE 144 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.5.4 SAUDI ARABIA
                       TABLE 145 SAUDI ARABIA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 146 SAUDI ARABIA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 147 SAUDI ARABIA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 148 SAUDI ARABIA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.5.5 UNITED ARAB EMIRATES
                       TABLE 149 UNITED ARAB EMIRATES: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 150 UNITED ARAB EMIRATES: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 151 UNITED ARAB EMIRATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 152 UNITED ARAB EMIRATES: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.5.6 SOUTH AFRICA
                       TABLE 153 SOUTH AFRICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 154 SOUTH AFRICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 155 SOUTH AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 156 SOUTH AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.5.7 REST OF MIDDLE EAST AND AFRICA
                       TABLE 157 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 158 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 159 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 160 REST OF MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
     11.6 LATIN AMERICA
             11.6.1 LATIN AMERICA: CLOUD ADVERTISING MARKET DRIVERS
             11.6.2 LATIN AMERICA: COVID-19 IMPACT
             11.6.3 LATIN AMERICA: REGULATIONS
                       11.6.3.1 Brazil Data Protection Law
                       11.6.3.2 Argentina Personal Data Protection Law No. 25.326
                                   TABLE 161 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
                                   TABLE 162 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                                   TABLE 163 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                                   TABLE 164 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                                   TABLE 165 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                                   TABLE 166 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                                   TABLE 167 LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                                   TABLE 168 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                                   TABLE 169 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                                   TABLE 170 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                                   TABLE 171 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                                   TABLE 172 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.6.4 BRAZIL
                       TABLE 173 BRAZIL: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 174 BRAZIL: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 175 BRAZIL: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 176 BRAZIL: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.6.5 MEXICO
                       TABLE 177 MEXICO: MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 178 MEXICO: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 179 MEXICO: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 180 MEXICO: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
             11.6.6 REST OF LATIN AMERICA
                       TABLE 181 REST OF LATIN AMERICA: CLOUD ADVERTISING MARKET SIZE, BY DEPLOYMENT MODEL, 2016–2020 (USD MILLION)
                       TABLE 182 REST OF LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODEL, 2021–2026 (USD MILLION)
                       TABLE 183 REST OF LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 184 REST OF LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)

12 COMPETITIVE LANDSCAPE (Page No. - 173)
     12.1 INTRODUCTION
               FIGURE 44 MARKET EVALUATION FRAMEWORK
     12.2 MARKET RANKING
               FIGURE 45 MARKET RANKING IN 2021
     12.3 MARKET SHARE OF TOP VENDORS
               TABLE 185 CLOUD ADVERTISING MARKET: DEGREE OF COMPETITION
            FIGURE 46 MARKET: VENDOR SHARE ANALYSIS
     12.4 HISTORICAL REVENUE ANALYSIS OF TOP VENDORS
               FIGURE 47 HISTORICAL REVENUE ANALYSIS
     12.5 COMPANY EVALUATION QUADRANT
             12.5.1 DEFINITIONS AND METHODOLOGY
                       TABLE 186 COMPANY EVALUATION QUADRANT: CRITERIA
             12.5.2 STAR
             12.5.3 EMERGING LEADER
             12.5.4 PERVASIVE
             12.5.5 PARTICIPANT
                       FIGURE 48 CLOUD ADVERTISING MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021
                       TABLE 187 COMPANY FOOTPRINT
                       TABLE 188 COMPANY VERTICAL FOOTPRINT (1/2)
                       TABLE 189 COMPANY VERTICAL FOOTPRINT (2/2)
                       TABLE 190 COMPANY REGION FOOTPRINT
                       TABLE 191 COMPANY APPLICATION FOOTPRINT
     12.6 COMPETITIVE SCENARIO
               TABLE 192 MARKET: NEW LAUNCHES, SEPTEMBER 2021–MARCH 2019
               TABLE 193 CLOUD ADVERTISING MARKET: DEALS, AUGUST 2021-MARCH 2019

13 COMPANY PROFILES (Page No. - 191)
     13.1 INTRODUCTION
     13.2 KEY PLAYERS
(Business Overview, Products & Services, Key Insights, Recent Developments, MnM View)*
             13.2.1 ADOBE
                       TABLE 194 ADOBE: BUSINESS OVERVIEW
                       FIGURE 49 ADOBE: COMPANY SNAPSHOT
                       TABLE 195 ADOBE: NEW LAUNCHES
                       TABLE 196 ADOBE: DEALS
             13.2.2 ORACLE
                       TABLE 197 ORACLE: BUSINESS OVERVIEW
                       FIGURE 50 ORACLE: COMPANY SNAPSHOT
                       TABLE 198 ORACLE: NEW LAUNCHES
                       TABLE 199 ORACLE: DEALS
             13.2.3 SALESFORCE
                       TABLE 200 SALESFORCE: BUSINESS OVERVIEW
                       FIGURE 51 SALESFORCE: COMPANY SNAPSHOT
                       TABLE 201 SALESFORCE: NEW LAUNCHES
                       TABLE 202 SALESFORCE: DEALS
             13.2.4 GOOGLE
                       TABLE 203 GOOGLE: BUSINESS OVERVIEW
                       FIGURE 52 GOOGLE: COMPANY SNAPSHOT
                       TABLE 204 GOOGLE: NEW LAUNCHES
                       TABLE 205 GOOGLE: DEALS
             13.2.5 IBM
                       TABLE 206 IBM: BUSINESS OVERVIEW
                       FIGURE 53 IBM: COMPANY SNAPSHOT
                       TABLE 207 IBM: NEW LAUNCHES
                       TABLE 208 IBM: DEALS
             13.2.6 SAP
                       TABLE 209 SAP: BUSINESS OVERVIEW
                       FIGURE 54 SAP: COMPANY SNAPSHOT
                       TABLE 210 SAP: NEW LAUNCHES
                       TABLE 211 SAP: DEALS
             13.2.7 ACQUIA
                       TABLE 212 ACQUIA: BUSINESS OVERVIEW
                       TABLE 213 ACQUIA: NEW LAUNCHES
                       TABLE 214 ACQUIA: DEALS
             13.2.8 DEMANDBASE
                       TABLE 215 DEMANDBASE: BUSINESS OVERVIEW
                       TABLE 216 DEMANDBASE: NEW LAUNCHES
                       TABLE 217 DEMANDBASE: DEALS
             13.2.9 EXPERIAN
                       TABLE 218 EXPERIAN: BUSINESS OVERVIEW
                       FIGURE 55 EXPERIAN: COMPANY SNAPSHOT
                       TABLE 219 EXPERIAN: NEW LAUNCHES
                       TABLE 220 EXPERIAN: DEALS
               13.2.10 KUBIENT
                                   TABLE 221 KUBIENT: BUSINESS OVERVIEW
                                   FIGURE 56 KUBIENT: COMPANY SNAPSHOT
                                   TABLE 222 KUBIENT: DEALS
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
     13.3 OTHER PLAYERS
             13.3.1 FICO
             13.3.2 HUBSPOT
             13.3.3 IMAGINE COMMUNICATIONS
             13.3.4 INMOBI
             13.3.5 MARIN SOFTWARE
             13.3.6 SITECORE
             13.3.7 MEDIAMATH
             13.3.8 NIELSEN
             13.3.9 PEGA
             13.3.10 SAILTHRU

14 ADJACENT MARKETS (Page No. - 235)
     14.1 MOBILE ADVERTISING MARKET
               TABLE 223 MOBILE MARKETING MARKET SIZE, BY COMPONENT,  2017–2024 (USD MILLION)
               TABLE 224 MOBILE MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
               TABLE 225 MOBILE MARKETING MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION)
               TABLE 226 MOBILE MARKETING MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
     14.2 MARKETING CLOUD PLATFORM MARKET
               TABLE 227 MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
               TABLE 228 MARKETING CLOUD PLATFORM MARKET SIZE, BY MARKETING FUNCTION, 2016–2023 (USD MILLION)
               TABLE 229 MARKETING CLOUD PLATFORM MARKET SIZE, BY DEPLOYMENT MODE, 2016–2023 (USD MILLION)

15 APPENDIX (Page No. - 238)
     15.1 DISCUSSION GUIDE
     15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     15.3 AVAILABLE CUSTOMIZATIONS
     15.4 RELATED REPORTS
     15.5 AUTHOR DETAILS

This research study involved the use of extensive secondary sources, directories, and databases, such as D&B Hoovers, DiscoverOrg, Factiva, data center associations, vendor data sheets, product demos, Cloud Computing Association (CCA), Asia Cloud Computing Association, and The Software Alliance. All these sources were referred to identify and collect information useful for this technical, market-oriented, and commercial study of the cloud advertising market. The primary sources were mainly several industry experts from the core and related industries, preferred software providers, hardware manufacturers, distributors, service providers, technology developers, alliances, and organizations related to all the segments of the industry’s value chain. In-depth interviews were conducted with various primary respondents, including key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.

Secondary Research

The market size of companies offering cloud advertising solutions and services was derived on the basis of the secondary data available through paid and unpaid sources, and by analyzing the product portfolios of major companies in the ecosystem and rating the companies based on their product capabilities and business strategies. In the secondary research process, various sources were referred to, for identifying and collecting information for the study. Secondary sources included annual reports, press releases, and investor presentations of companies and product data sheets; white papers; journals; certified publications; and articles from recognized authors, government websites, directories, and databases.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information on the market. The primary sources from the supply side included various industry experts, including Chief Experience Officers (CXOs); Vice Presidents (VPs); directors from business development, marketing, and product development/innovation teams; related key executives from cloud advertising vendors, industry associations, and independent consultants; and key opinion leaders.

The following figure depicts the breakup of the primary profiles:

Cloud Advertising Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the cloud advertising market. They were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the industry and markets have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation, and market breakup procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from both the demand and supply sides in the cloud system market.

Report Objectives

  • To define, segment, and project the global market size of the cloud advertising market
  • To understand the structure of the cloud advertising market by identifying its various subsegments
  • To provide detailed information about the key factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the growth of the market
  • To analyze the micro markets with respect to individual growth trends, prospects, and their contribution to the total market
  • To project the size of the market and its submarkets, in terms of value, with respect to the 5 major regions (along with their respective key countries)
  • To profile key players and comprehensively analyze their core competencies
  • To understand the competitive landscape and identify major growth strategies adopted by players across key regions
  • To analyze the competitive developments, such as expansions and investments, new product launches, mergers and acquisitions, joint ventures, and agreements, in the cloud advertising market

Scope of Report

Report Metrics

Details

Market size available for years

2016-2026

Base year considered

2020

Forecast period

2022-2026

Forecast units

Value (USD)

Segments covered

Component, Application, Organization Size, Deployment Model, Verticals, and Region

Regions covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

Adobe (US), Oracle (US), Salesforce (US), Google (US), IBM (US), SAP (Germany), Acquia (US), Demandbase (US), Experian (US), Kubient (US), FICO (US), HubSpot (US), Imagine Communications (US), InMobi (India), Marin Software (US), Sitecore (US), MediaMath (US), Nielsen (US), PEGA (US), and Sailthru (US).

This research report categorizes the cloud advertising market to forecast revenue and analyze trends in each of the following submarkets:

Based on the Component:

  • Platforms
  • Services

Based on the Application:

  • Campaign Management
  • Customer Management
  • Experience Management
  • Analytics and Insights
  • Real-Time Engagement

Based on the Organization Size:

  • Large Enterprises
  • SMEs

Based on the Deployment Model:

  • Public Cloud
  • Private Cloud

Based on verticals:

  • Retail and Consumer Goods
  • Media and Entertainment
  • Travel and Hospitality
  • BFSI
  • Telecommunications
  • Manufacturing
  • Education
  • Others

Based on regions:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • Japan
    • Australia and New Zeland
    • Rest of APAC
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs and on best effort basis for profiling of additional market players.

COVID-19

Get in-depth analysis of the COVID-19 impact on the Cloud Advertising Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Cloud Advertising Market

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TC 7992
Published ON
Oct, 2021
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