Marketing Cloud Platform Market

Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private Cloud and Public Cloud), Vertical, and Region - Global Forecast to 2023

Report Code: TC 6806 Dec, 2018, by marketsandmarkets.com

[161 Pages Report] MarketsandMarkets expects the global marketing cloud platform market size to grow from USD 8.0 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period. Major growth drivers for the market include the growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, increase in smart mobile devices driving the development of the mobile marketing platform, and emergence of location-based marketing

Marketing Cloud Platform Market

By type, the platform to hold a larger market size during the forecast period

The marketing cloud platform helps companies create, manage, and execute customer engagement to drive revenue growth across industries. The platform allows organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, mobile, and websites. The platform manages repetitive tasks associated with campaign follow-ups and sends one-pagers and emails at regular intervals. It also provides integrated data, builds customer profiles, makes instant content delivery and reporting, and helps collaborate with other team members. The platform has a complete set of marketing tools, such as omnichannel campaign management, content management, data management, testing and personalization, and analytics.

By deployment mode, public cloud to grow at a higher CAGR during the forecast period

The public cloud includes hosted services that are provided in a virtualized environment, developed using pooled shared resources, and accessible over the public network. Public cloud may be offered free of cost or on a pay-per-usage basis, depending upon the requirements of the end-users. Ease of access and faster deployment are the major reasons for the high adoption of the public cloud among marketing cloud platform providers. The public cloud offers various benefits, such as scalability, reliability, flexibility, and remote location access.

By marketing functions, the advertising segment to hold the largest market size during the forecast period

Advertising emphasizes on the fact that the marketer is effectively making its product known to the target customers and is highlighting its benefits to the customers to drive sales. The advertising marketing function involves the groundwork of branding and researching the needs of the target market. Advertising is the process where the marketer communicates with the target market and customers. Advertising campaigns are communicated through numerous channels, such as television, radio, online, social media, and mobile devices. Social media is becoming an ever-popular medium for advertising campaigns, as it can be a very inexpensive way to reach various users.

By vertical, the advertising segment to grow at the highest CAGR during the forecast period

The retail and eCommerce vertical is becoming more customer-centric with its continual focus on leveraging internet technologies. It is expected to be one of the fastest-growing verticals, due to the rising consumers’ purchasing power. The marketing cloud platform helps marketers create influencing content and enhance customer engagement. This, in turn, assists consumer goods providers to improve their brand loyalty and make consumers purchase their products. Moreover, the use of content analytics plays a key role in determining the customers’ shopping pattern by coordinating with all the omnichannel brand interactions and intensifying customer relationships. The marketing cloud platform plays an unprecedented role in the retail and eCommerce vertical and helps marketers drive their business’ operational efficiency.

Marketing Cloud Platform Market

North America to hold the largest market size during the forecast period

North America is expected to hold the largest market size and dominate the marketing cloud platform market from 2018 to 2023. The region has a high concentration of large multinational companies which largely contribute to the growth of the market. Enterprises in the region are investing heavily in the digital marketing initiatives and improving customer experience. However, Asia Pacific (APAC) is expected to provide lucrative opportunities for marketing cloud platform providers due to the increasing adoption of innovative technologies, rising investments for digital transformation, and growing Gross Domestic Product (GDP) in the region.

Major vendors offering manage services across the globe include Adobe (US), Oracle (US), Salesforce (US), IBM (US), SAP (Germany), Selligent (Belgium), Pegasystems (US), FICO (US), HubSpot (US), SAS (US), Sitecore (Denmark), Nielsen (US), Cheetah Digital (US), Hatchbuck (US), RedPoint Global (US), Optimove (US), MediaMath (US), Zeta Global (US), Sailthru (US), AgilOne (US), Maropost (US), Episerver (US), Emarsys (Austria), and Infusionsoft (US).

Adobe offers marketing cloud product portfolio with solutions for advertising, analytics, commerce, content management, data management platform, email marketing, and personalization. Adobe Marketing Cloud offers Adobe Analytics, which provides various capabilities, such as predictive marketing, customer churn analysis, advanced segmentation, mobile analytics, marketing attribution, big data analytics, social analytics, audience optimization, real-time web analytics, offline marketing channels, and advanced visualization. These capabilities collaboratively provide a robust solution to enable digital marketers to engage customers across all touchpoints. The company has majorly adopted inorganic strategies to enhance its business prospects. In October 2018, Adobe acquired Marketo, one of the leading players in B2B marketing engagement. Following this acquisition, customers will benefit from the combination of Adobe Experience Cloud’s analytics, and personalization and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology, thereby helping companies further connect marketing engagement to their revenue growth.

Recent Developments

  • In June 2018, Adobe acquired Magento Commerce, one of the key commerce platforms. The acquisition aimed at adding Magneto Commerce Cloud to Adobe Experience Cloud for delivering a single, end-to-end digital experience platform, including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.
  • In November 2018, Oracle launched a placement solution, named Pre-Bid by Moat, for marketers to identify and utilize ad inventory that meets their high standards for third-party view ability and Invalid Traffic (IVT). These new capabilities will join the existing brand safety segments that are available on the Oracle Data Cloud and create a suite of media spend protection offerings.
  • In September 2017, Salesforce launched Sales Cloud Einstein Forecasting to provide sales forecasts on its CRM platform. Einstein Forecasting uses self-learning algorithms to provide sales forecasts to optimize marketing and aid in decision-making.

Key Questions addressed by the report

  • What are the major challenges faced by enterprises while deploying various marketing cloud platform and services?
  • Where and to what extent organizations need to adopt marketing cloud platform and services?
  • Which level of preparedness do enterprises reach to deal with unforeseen business risk?
  • What are the talent and technology gaps of organizations that can affect business operations?
  • What are the challenges faced by marketing cloud platform vendors while integrating new technologies with clients’ existing IT infrastructure?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 18)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Regions Covered
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primaries’ Profiles
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Assumptions for the Study
    2.5 Limitations of the Study

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Marketing Cloud Platform Market
    4.2 Market in North America, By Marketing Function and Country
    4.3 Market Major Countries

5 Market Overview and Industry Trends (Page No. - 35)
    5.1 Introduction
    5.2 Marketing Cloud Platform Workflow
    5.3 Case Studies/Use Cases
           5.3.1 Case Study 1: Aes International: All-In-One Platform to Automate Repetitive Tasks and Save Valuable Resources
           5.3.2 Case Study 2: Eset Pipelines Its Data Segmentation Via Oracle Marketing Cloud
           5.3.3 Case Study 3: Hse24: Reducing Lead Time for Campaigns With SAP Hybris Marketing and Saphana
           5.3.4 Case Study 4: Intercontinental Hotels Group: Transformation From Near-Time to Real-Time Email Marketing With Selligent
           5.3.5 Case Study 5: Electronic Arts: Transforming Business to Keep Pace With Innovations in Gaming and Engage With Customers Throughout the Lifecycle
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement
                    5.4.1.2 Increased Use of Social Media for Advertising
                    5.4.1.3 Increase in Smart Mobile Devices to Drive the Development of the Mobile Marketing Platform
                    5.4.1.4 Emergence of Location-Based Marketing
           5.4.2 Restraints
                    5.4.2.1 Overdependence on One Vendor
           5.4.3 Opportunities
                    5.4.3.1 Evolving Need for Artificial Intelligence and Big Data Analytics in Digital Marketing
                    5.4.3.2 Digital Engagement Through Virtual Reality (VR) and Augmented Reality (AR)
                    5.4.3.3 Meet the Customer Expectations Caused By Digitalization
           5.4.4 Challenges
                    5.4.4.1 Selecting the Right Marketing Cloud Strategy to Meet Rising Demands From Customers
                    5.4.4.2 Concerns to Maintain Security, Scalability, and High Availability

6 Marketing Cloud Platform Market, By Type (Page No. - 44)
    6.1 Introduction
    6.2 Platform
           6.2.1 Need for Personalized and Automated Web-Based Marketing Campaigns to Drive the Marketing Cloud Platform Market
    6.3 Services
           6.3.1 Professional Services
                    6.3.1.1 Consulting
                               6.3.1.1.1 Benefits of Higher Roi and Reduced Risks and Complexities to Drive the Demand for Consulting Services
                    6.3.1.2 System Integration and Deployment
                               6.3.1.2.1 Need for Compliance With Standards and Policies to Drive the System Integration and Deployment Market
                    6.3.1.3 Support and Maintenance
                               6.3.1.3.1 Increasing Deployment of Marketing Cloud Platform to Drive the Demand for Support and Maintenance Services
           6.3.2 Managed Services
                    6.3.2.1 MSPS Help Organizations Deliver Customer-Centric and Data-Driven Marketing Strategies

7 Marketing Cloud Platform Market, By Platform (Page No. - 52)
    7.1 Introduction
    7.2 Customer Relationship Management Marketing Cloud Platform
           7.2.1 Marketing Cloud Platform to Unite Customer Data With Customer Behavior in Real Time
    7.3 Software-As-A-Service Marketing Cloud Platform
           7.3.1 Software-As-A-Service Marketing Cloud Platform to Provide A Complete Software Solution Based on Pay-As-You-Go Model From A Cloud Service Provider
    7.4 Business-To-Business Marketing Cloud Platform
           7.4.1 Business-To-Business Marketing Cloud Platform to Help Marketing Teams Nurture Prospects Using Email Marketing and Cross-Channel Marketing

8 Marketing Cloud Platform Market, By Marketing Function (Page No. - 54)
    8.1 Introduction
    8.2 Advertising
           8.2.1 Multichannel Marketing Solutions to Be Strategized, Created, and Deployed for Segmented Audiences
    8.3 Branding
           8.3.1 Unique Brand Identities and Brand Loyalty to Be Built Using Marketing Cloud Platforms
    8.4 Designing
           8.4.1 Need to Consolidate Images, Documents, and Other Content to Work the Way the Customer Wants
    8.5 Sales Channel
           8.5.1 Need to Personalize Customer Experience Across Every Digital Marketing Channel
    8.6 Communications
           8.6.1 Need to Keep Track of Components That Make A Successful Marketing Campaign
    8.7 Customer Support
           8.7.1 Productivity to Be Improved By Automating Repetitive Tasks to Address Customer Issues

9 Marketing Cloud Platform Market, By Deployment Mode (Page No. - 60)
    9.1 Introduction
    9.2 Public Cloud
           9.2.1 Ease of Access and Faster Deployment Benefits to Increase the Adoption of Public Cloud Among Marketing Cloud Platform Providers
    9.3 Private Cloud
           9.3.1 Reduced Risks, Lesser Security Issues, and Decreased Regulatory Hurdles Benefits of Cloud to Lead to Increase in Adoption of Private Cloud

10 Marketing Cloud Platform Market, By Vertical (Page No. - 64)
     10.1 Introduction
     10.2 Retail and Ecommerce
             10.2.1 Building Personalized and Scalable Journeys to Deliver Relevant Offers at the Right Time to Shoppers Via A Suitable Marketing Channel
     10.3 Travel and Hospitality
             10.3.1 Customized Marketing Experience to Propel the Growth of the Marketing Cloud Platform
     10.4 Banking, Financial Services, and Insurance
             10.4.1 Minimizing Repetitive Administrative Tasks and Streamlining Customer Engagement to Provide the Right Solution and Drive the Market Growth
     10.5 IT and Telecom
             10.5.1 Marketing Cloud Platform to Help Customers Comply With GDPr and Other Compliance Requirements
     10.6 Media, Entertainment, and Gaming
             10.6.1 Enhanced Gaming Experience Offered Via Marketing Cloud Platform to Boost the Market Growth
     10.7 Healthcare and Life Sciences
             10.7.1 Shifting Focus From Volume of Patients to Value of Patients By Building Patient Relationships Using Marketing Cloud to Drive the Market
     10.8 Education
             10.8.1 Enhanced Client Profiling, Customized Content Publishing, and Targeting Capabilities to Increase Customer Engagement and Satisfaction
     10.9 Others

11 Marketing Cloud Platform Market, By Region (Page No. - 74)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
                        11.2.1.1 High Adoption of Mobile Devices and Internet Penetration to Encourage Enterprises to Spend More on Cloud-Based Marketing Technology
             11.2.2 Canada
                        11.2.2.1 Rapid Technological Advancements in the Retail and Consumer Goods and Media and Entertainment Industry in Canada to Drive the Market Growth
     11.3 Europe
             11.3.1 United Kingdom
                        11.3.1.1 Technological Advancements, Skilled Personnel, and Growing Marketing Channels to Drive the UK Marketing Cloud Platform Market
             11.3.2 Germany
                        11.3.2.1 Many Enterprises’ Digital Marketing Strategies to Spur the Demand for Marketing Cloud Offerings in Germany
             11.3.3 France
                        11.3.3.1 Large IT Companies’ Cloud-Based Offerings to Provide Significant Growth Opportunities for the Market
             11.3.4 Rest of Europe
                        11.3.4.1 Large Globalization Rate, Deepening Smartphone Penetration, and Growing Digital Marketing Initiatives to Drive the Market
     11.4 Asia Pacific
             11.4.1 China
                        11.4.1.1 Domestic and Foreign IT Companies Offering New Cloud Services for Chinese Consumers and Businesses to Expand the Availability of Marketing Cloud Platforms
             11.4.2 India
                        11.4.2.1 Rapid Digitalization, Technological Advancements, and Large Presence of SMEs to Boost the Market Growth Over the Next 5 Years
             11.4.3 Japan
                        11.4.3.1 Shift From Traditional Marketing to Digital Marketing Approach to Spur the Demand for Marketing Cloud Technologies
             11.4.4 Rest of Asia Pacific
                        11.4.4.1 Technological Advancements and Economic Growth in the Rest of APAC to Encourage Companies to Adopt Cloud-Based Technologies for Their Marketing Activities
     11.5 Middle East and Africa
             11.5.1 United Arab Emirates
                        11.5.1.1 UAE to Adopt Cloud-Based Marketing Platforms to Enhance Business in the Retail and Ecommerce Vertical
             11.5.2 South Africa
                        11.5.2.1 High Potential of the Country to Lead to Adoption of Latest Technologies
             11.5.3 Kingdom of Saudi Arabia
                        11.5.3.1 Cloud Computing Initiatives to Help Ksa Enterprises in Cloud Adoption
             11.5.4 Rest of Middle East and Africa
                        11.5.4.1 Presence of Advanced Cloud Infrastructure and Availability of Technical Expertise to Probe the Rest of MEA in Cloud Adoption
     11.6 Latin America
             11.6.1 Brazil
                        11.6.1.1 Brazil’s Strong Economic Conditions to Be Leveraged for Cloud Adoption
             11.6.2 Mexico
                        11.6.2.1 Mexico to Become Digitally Advanced and Provide Growth Opportunities for Marketing Cloud Platform Vendors
             11.6.3 Rest of Latin America
                        11.6.3.1 Chile to Plan Its Investments for Cloud Adoption

12 Competitive Landscape (Page No. - 99)
     12.1 Overview
     12.2 Market Ranking Analysis for the Marketing Cloud Platform Market
     12.3 Competitive Scenario
             12.3.1 New Service/Product Launches
             12.3.2 Business Expansions
             12.3.3 Mergers and Acquisitions
             12.3.4 Agreements, Collaborations, and Partnerships

13 Company Profiles (Page No. - 107)
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
     13.1 Adobe
     13.2 Oracle
     13.3 Salesforce
     13.4 IBM
     13.5 SAP
     13.6 Selligent
     13.7 Pegasystems
     13.8 Fico
     13.9 Hubspot
     13.10 SAS
     13.11 Oracle
     13.12 Sitecore
     13.13 Nielsen
     13.14 Cheetah Digital
     13.15 Cision
     13.16 Hatchbuck
     13.17 Redpoint Global
     13.18 Optimove
     13.19 Mediamath
     13.20 Zeta Global
     13.21 Key Innovators
             13.21.1 Sailthru
             13.21.2 Agilone
             13.21.3 Maropost
             13.21.4 Episerver
             13.21.5 Emarsys
             13.21.6 Infusionsoft

*Details on Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 154)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Available Customizations
     14.4 Related Reports
     14.5 Author Details


List of Tables (69 Tables)

Table 1 Marketing Cloud Platform Market Size, By Type, 2016–2023 (USD Million)
Table 2 Platform: Market Size By Region, 2016–2023 (USD Million)
Table 3 Services: Market Size By Region, 2016–2023 (USD Million)
Table 4 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 5 Professional Services Market Size, By Type, 2016–2023 (USD Million)
Table 6 Consulting Market Size, By Region, 2016–2023 (USD Million)
Table 7 System Integration and Deployment Market Size, By Region, 2016–2023 (USD Million)
Table 8 Support and Maintenance Market Size, By Region, 2016–2023 (USD Million)
Table 9 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 10 Marketing Cloud Platform Market Size, By Marketing Function, 2016–2023 (USD Million)
Table 11 Advertising: Market Size By Region, 2016–2023 (USD Million)
Table 12 Branding: Market Size By Region, 2016–2023 (USD Million)
Table 13 Designing: Market Size By Region, 2016–2023 (USD Million)
Table 14 Sales Channel: Market Size By Region, 2016–2023 (USD Million)
Table 15 Communications: Market Size By Region, 2016–2023 (USD Million)
Table 16 Customer Support: Market Size By Region, 2016–2023 (USD Million)
Table 17 Marketing Cloud Platform Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 18 Public Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 19 Private Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 20 Marketing Cloud Platform Market Size, By Vertical, 2016–2023 (USD Million)
Table 21 Retail and Ecommerce: Market Size By Region, 2016–2023 (USD Million)
Table 22 Travel and Hospitality: Market Size By Region, 2016–2023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 24 IT and Telecom: Market Size By Region, 2016–2023 (USD Million)
Table 25 Media, Entertainment, and Gaming: Market Size By Region, 2016–2023 (USD Million)
Table 26 Healthcare and Life Sciences: Marketing Cloud Plaform Market Size, By Region, 2016–2023 (USD Million)
Table 27 Education: Market Size By Region, 2016–2023 (USD Million)
Table 28 Others: Market Size By Region, 2016–2023 (USD Million)
Table 29 Marketing Cloud Platform Market Size, By Region, 2016–2023 (USD Million)
Table 30 North America: Market Size By Type, 2016–2023 (USD Million)
Table 31 North America: Market Size By Services, 2016–2023 (USD Million)
Table 32 North America: Market Size By Professional Services, 2016–2023 (USD Million)
Table 33 North America: Market Size By Marketing Function, 2016–2023 (USD Million)
Table 34 North America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 35 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 36 North America: Market Size By Country, 2016–2023 (USD Million)
Table 37 Europe: Marketing Cloud Platform Market Size, By Type, 2016–2023 (USD Million)
Table 38 Europe: Market Size By Services, 2016–2023 (USD Million)
Table 39 Europe: Market Size By Professional Services, 2016–2023 (USD Million)
Table 40 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 41 Europe: Market Size By Marketing Function, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 44 Asia Pacific: Marketing Cloud Platform Market Size, By Type, 2016–2023 (USD Million)
Table 45 Asia Pacific: Market Size By Services, 2016–2023 (USD Million)
Table 46 Asia Pacific: Market Size By Professional Services, 2016–2023 (USD Million)
Table 47 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 48 Asia Pacific: Market Size By Marketing Function, 2016–2023 (USD Million)
Table 49 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 51 Middle East and Africa: Marketing Cloud Platform Market Size, By Type, 2016–2023 (USD Million)
Table 52 Middle East and Africa: Market Size By Services, 2016–2023 (USD Million)
Table 53 Middle East and Africa: Market Size By Professional Services, 2016–2023 (USD Million)
Table 54 Middle East and Africa: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 55 Middle East and Africa: Market Size By Marketing Function, 2016–2023 (USD Million)
Table 56 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 57 Middle East and Africa: Market Size By Country, 2016–2023 (USD Million)
Table 58 Latin America: Marketing Cloud Platform Market Size, By Type, 2016–2023 (USD Million)
Table 59 Latin America: Market Size By Services, 2016–2023 (USD Million)
Table 60 Latin America: Market Size By Professional Services, 2016–2023 (USD Million)
Table 61 Latin America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 62 Latin America: Market Size By Marketing Function, 2016–2023 (USD Million)
Table 63 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Country, 2016–2023 (USD Million)
Table 65 Market Ranking, 2018
Table 66 New Service/Product Launches, 2016–2018
Table 67 Business Expansions, 2016–2018
Table 68 Mergers and Acquisitions, 2016–2018
Table 69 Agreements, Collaborations, and Partnerships, 2016–2018


List of Figures (41 Figures)

Figure 1 Marketing Cloud Platform Market: Research Design
Figure 2 Market Bottom-Up Approach
Figure 3 Market Top-Down Approach
Figure 4 Market Size, 2016–2023
Figure 5 Market By Region
Figure 6 Growing Adoption of Content Marketing Software for Personalized Marketing and Customer Engagement to Drive the Market Growth During the Forecast Period
Figure 7 Advertising Marketing Function and the United States Accounted for the Largest Shares in North America in 2017
Figure 8 India to Grow at the Fastest Rate During the Forecast Period
Figure 9 Marketing Cloud Platform Workflow
Figure 10 Drivers, Restraints, Opportunities, and Challenges: Marketing Cloud Market
Figure 11 Social Media Advertising: Monthly User Statistics
Figure 12 Smart Mobiles Devices: Digital Snapshot, 2017
Figure 13 Services Segment to Grow at A Higher CAGR During the Forecast Period
Figure 14 Sales Channel Segment to Grow at the Highest CAGR During the Forecast Period
Figure 15 Public Cloud Segment to Grow at A Higher CAGR During the Forecast Period
Figure 16 Media, Entertainment, and Gaming Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 17 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 18 India to Grow at the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Key Developments By Leading Players in the Marketing Cloud Platform Market During 2015–2018
Figure 22 Market Evaluation Framework
Figure 23 Adobe: Company Snapshot
Figure 24 SWOT Analysis: Adobe
Figure 25 Oracle: Company Snapshot
Figure 26 SWOT Analysis: Oracle
Figure 27 Salesforce: Company Snapshot
Figure 28 SWOT Analysis: Salesforce
Figure 29 IBM: Company Snapshot
Figure 30 SWOT Analysis: IBM
Figure 31 SAP: Company Snapshot
Figure 32 SWOT Analysis: SAP
Figure 33 Pegasystems: Company Snapshot
Figure 34 Fico: Company Snapshot
Figure 35 Hubspot: Company Snapshot
Figure 36 SAS: Company Snapshot
Figure 37 SWOT Analysis: SAS
Figure 38 Oracle: Company Snapshot
Figure 39 SWOT Analysis: Oracle
Figure 40 Nielsen: Company Snapshot
Figure 41 Cision: Company Snapshot

The study involved four major activities to estimate the current market size for marketing cloud platform. Exhaustive secondary research was done to collect information on marketing cloud platform market. The next step was to validate these findings, assumptions, and sizing with industry experts across value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakup and data triangulation were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg Businessweek, and Factiva, have been referred to for identifying and collecting information for this study. The secondary sources included annual reports, press releases & investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard & silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

The marketing cloud platform market consists of several stakeholders, such as marketing cloud platform vendors, Information Technology (IT) developers, consulting service providers, software vendors, IT infrastructure equipment providers, software providers, system integrators, and distributors and resellers. Various sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the marketing cloud platform market.

The following figure depicts the breakup of primary respondents’ profiles:

Marketing Cloud Platform Market

To know about the assumptions considered for the study, download the pdf brochure

Marketing Cloud Platform Market Size Estimation

Both top-down and bottom-up approaches were used to estimate and validate the total size of the marketing cloud platform market. These methods were also used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:

  • Key players in the industry and markets have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakup procedures were employed, wherever applicable. The data was triangulated by studying several factors and trends from demand and supply sides.

Report Objectives:

  • To determine and forecast the size of the marketing cloud platform market based on type, marketing functions, deployment mode, vertical, and region from 2018 to 2023
  • To analyze various macroeconomic and microeconomic factors that affect the growth of the market across the globe
  • To forecast the size of the market and its segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East & Africa, and Latin America
  • To analyze each submarket with respect to individual growth trends, prospects, and contribution to the overall market
  • To provide detailed information about the major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the marketing cloud platform market
  • To profile the key players operating in the market and generate a comparative analysis based on their business overviews, service offerings, regional presence, business strategies, and key financials
  • To track and analyze competitive developments such as acquisitions, new product launches/service launches/product enhancements, partnerships, agreements, and collaborations, and research & development (R&D) activities in the market

Scope of Report


Report Metric

Details

Market size available for years

2016-2023

Base year considered

2017

Forecast period

2018-2023

Segments covered

Type, Marketing Functions, Deployment Mode, Vertical, and Region

Geographies covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

Adobe (US), Oracle (US), Salesforce (US), IBM (US), SAP (Germany), Selligent (Belgium), Pegasystems (US), FICO (US), HubSpot (US), SAS (US), Sitecore (Denmark), Nielsen (US), Cheetah Digital (US), Hatchbuck (US), RedPoint Global (US), Optimove (US), MediaMath (US), Zeta Global (US), Sailthru (US), AgilOne (US), Maropost (US), Episerver (US), Emarsys (Austria), and Infusionsoft (US).

This research report categorizes the marketing cloud platform market to forecast revenues and analyze trends in each of the following submarkets:

On the basis of type, the marketing cloud platform market has been segmented as follows:

  • Platform
  • Services
    • Managed Services
    • Professional Services
      • Consulting Services
      • System Integration and Deployment
      • Support and Maintenance

On the basis of marketing functions, the marketing cloud platform market has been segmented as follows:

  • Advertising
  • Designing
  • Sales Channel
  • Branding
  • Communications
  • Customer Support

On the basis of deployment mode, the marketing cloud platform market has been segmented as follows:

  • Public Cloud
  • Private Cloud

On the basis of vertical, the marketing cloud platform market has been segmented as follows:

  • Retail and eCommerce
  • Media, Entertainment, and Gaming
  • Travel and Hospitality
  • BFSI
  • IT and Telecom
  • Healthcare and Life sciences
  • Education
  • Others (Real Estate, Manufacturing, Transportation and Logistics, and Public Sector)

On the basis of region, the marketing cloud platform market has been segmented as follows:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Rest of APAC
  • Middle East and Africa (MEA)
    • United Arab Emirates
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix gives a detailed comparison of the product portfolio of each company

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
TC 6806
Published ON
Dec, 2018
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