Decorative Paints & Coatings Market by Resin Type (Acrylic, Alkyd, Polyurethane), Product Type (Emulsion, Enamel, Wood Coating), Technology (Water-Based, Solvent-Based), Application (Residential, Non-Residential), and Region - Global Forecast to 2021

The decorative paints & coatings market is projected to reach USD 114.72 Billion by 2021, at a CAGR of 5.7% from 2016 to 2021.

In this study, the years considered to estimate the market size of decorative paints & coatings are:

• Base Year – 2015
• Estimated Year – 2016
• Forecast Period – 2016-2021

2015 has been considered as the base year for company profiles. Whenever information was unavailable for the base year, the years prior to it have been considered.

Objectives of the Study:

• To forecast the size of the decorative paints & coatings market and its segments across five key regions (along with countries), such as North America, Europe, Asia-Pacific, the Middle East & Africa, and South America
• To strategically analyze the market segments with respect to the resin type, product type, technology, and application
• To provide detailed information regarding key factors influencing the growth of the decorative paints & coatings market (drivers, restraints, opportunities, and challenges)
• To analyze the opportunities in the market for stakeholders and draw the competitive landscape for market leaders
• To track and analyze competitive developments such as mergers, partnerships & investments, new product developments, and expansions in the decorative paints & coatings market
• To strategically profile key players and their core competencies in the decorative paints & coatings market

In the secondary research process, various sources have been referred to for the identification and collection of information for this study. These secondary sources include annual reports, press releases, and investor presentations of companies, white papers & certified publications, Factiva, Bloomberg, Businessweek, World Paint & Coatings Industry Association (WPCIA), ingredients certifications, and articles from recognized authors. In the primary research process, sources from both, the supply and demand sides have been interviewed to obtain qualitative and quantitative information. The bottom-up approach has been used to estimate the market size of decorative paints & coatings, in terms of value, on the basis of resin type, product type, technology, application, and region. The top-down approach has been implemented to validate the market size, in terms of value. Using data triangulation procedure and validation of data through primary interviews, the exact values of the overall parent market size and individual market sizes have been determined and confirmed in this study.

The figure below provides a break-up of the primaries.

To know about the assumptions considered for the study, download the pdf brochure

The value chain of the decorative paints & coatings market starts with the sourcing of raw materials and ends with the supply of finished products to end users. Major raw materials used in the development of decorative paints & coatings are titanium dioxide, resins (binders), pigments, and additives. The resin suppliers include Arkema S.A. (France), Solvay S.A. (Belgium), Nuplex Industries (Australia), and Eastman Chemical Company (U.S.). Leading players manufacturing decorative paints & coatings are PPG Industries (U.S.), AkzoNobel N.V. (Netherlands), Sherwin-Williams Company (U.S.), Asian Paints Ltd. (India), and Masco Corporation (U.S.). Maximum value is added at the raw materials manufacturing stage. The finished products are utilized by the construction industry for residential and non-residential applications.

Target Audience:

• Decorative Paints & Coatings Manufacturers
• Decorative Paints & Coatings Traders, Distributors, and Suppliers
• Raw Material Suppliers
• Government and Research Organizations
• Regulatory Bodies

“This study answers several questions for the stakeholders, primarily which market segments they should focus upon during the next two to five years to prioritize their efforts and investments.”

Scope of the Report:

The report segments the decorative paints & coatings market on the basis of resin type, product type, technology, application, and region. It provides a forecast of the market size, in terms of value and volume, and an analysis of trends in each of the submarkets.

On the basis of Resin Type:

• Acrylic
• Alkyd
• Polyurethane
• Others

On the basis of Product Type:

• Emulsion
• Enamel
• Wood Coating
• Primer
• Others

On the basis of Technology:

• Water-based
• Solvent-based

On the basis of Application:

• Residential
• New Construction/New Paint
• Reconstruction/Repainting
• Non-Residential
• New Construction/New Paint
• Reconstruction/Repainting

On the basis of Region:

• North America
• Europe
• Asia-Pacific
• Middle East & Africa
• South America

Available Customizations: The following customization options are available for this report:

• Company information

Analysis and profiles of additional global as well as regional market players (Up to three)

• Country-level information

Market analysis for additional countries

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Years Considered for the Study
           1.3.2 Currency
           1.3.3 Package Size
    1.4 Research Limitation
    1.5 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Data Triangulation
    2.4 Research Assumption

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in Decorative Paints & Coatings Market
    4.2 Decorative Paints & Coatings Market, By Resin Type
    4.3 Decorative Paints & Coatings Market in Asia-Pacific Region, By Country and Application
    4.4 Decorative Paints & Coatings Market Share, By Product Type, 2015 (Volume)
    4.5 Decorative Paints & Coatings Market Share, By Technology, 2015 (Volume)
    4.6 Decorative Paints & Coatings Market, By Region, 2015

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Booming Construction Industry
                    5.2.1.2 Rising Awareness About Eco-Friendly Products
                    5.2.1.3 Development of Durable Coatings With Better Performance and Aesthetics
                    5.2.1.4 Rising Per Capita Paint Consumption
                    5.2.1.5 Popularity of Tilt-Up Concrete in Building & Construction
           5.2.2 Opportunities
                    5.2.2.1 Growth Opportunities From Emerging Economies
           5.2.3 Challenges
                    5.2.3.1 Stringent Regulatory Policies
                    5.2.3.2 Volatile Prices of Raw Materials
    5.3 Porter’s Five Forces Analysis
           5.3.1 Threat of New Entrants
           5.3.2 Threat of Substitutes
           5.3.3 Bargaining Power of Buyers
           5.3.4 Bargaining Power of Suppliers
           5.3.5 Intensity of Competitive Rivalry
    5.4 Macroeconomic Overview
    5.5 Trends and Forecast of GDP
    5.6 Trends and Forecast of Construction Industry
           5.6.1 Trends and Forecast of Construction Industry in North America
           5.6.2 Trends and Forecast of Construction Industry in Europe
           5.6.3 Trends and Forecast of Construction Industry in Asia-Pacific
           5.6.4 Trends and Forecast of Construction Industry in Middle East & Africa
           5.6.5 Trends and Forecast of Construction Industry in South America

6 Decorative Paints & Coatings, By Resin Type (Page No. - 53)
    6.1 Introduction
    6.2 Acrylic
    6.3 Alkyd
    6.4 Polyurethane (PU)
    6.5 Others

7 Decorative Paints & Coatings, By Product Type (Page No. - 58)
    7.1 Introduction
    7.2 Emulsions
    7.3 Wood Coating
           7.3.1 Varnishes
           7.3.2 Stains
    7.4 Enamels
    7.5 Distempers
    7.6 Others

8 Decorative Paints & Coatings Market, By Technology (Page No. - 62)
    8.1 Introduction
    8.2 Water-Based
           8.2.1 Types of Water-Based Decorative Paints & Coatings
           8.2.2 Applications
           8.2.3 Advantages and Disadvantages
    8.3 Solvent-Based
           8.3.1 Advantages and Disadvantages

9 Decorative Paints & Coatings Market, By Application (Page No. - 66)
    9.1 Introduction
    9.2 Residential Construction
           9.2.1 New Construction/New Paint
           9.2.2 Reconstruction/Repainting
    9.3 Non-Residential Construction
           9.3.1 New Construction/New Paint
           9.3.2 Reconstruction/Repainting

10 Regional Analysis (Page No. - 69)
     10.1 Introduction
     10.2 Asia-Pacific
             10.2.1 China
             10.2.2 India
             10.2.3 Australia & New Zealand
             10.2.4 Japan
             10.2.5 South Korea
             10.2.6 Indonesia
             10.2.7 Rest of Asia-Pacific
     10.3 North America
             10.3.1 U.S.
             10.3.2 Mexico
             10.3.3 Canada
     10.4 Europe
             10.4.1 Russia
             10.4.2 Germany
             10.4.3 Italy
             10.4.4 Turkey
             10.4.5 France
             10.4.6 U.K.
             10.4.7 Spain
             10.4.8 Poland
             10.4.9 Rest of Europe
     10.5 Middle East & Africa
             10.5.1 Saudi Arabia
             10.5.2 South Africa
             10.5.3 Egypt
             10.5.4 UAE
             10.5.5 Rest of Middle East & Africa
     10.6 South America
             10.6.1 Brazil
             10.6.2 Argentina
             10.6.3 Rest of South America

11 Competitive Landscape (Page No. - 106)
     11.1 Overview
     11.2 Decorative Paints & Coatings Market Share Analysis
     11.3 Competitive Situations and Trends
     11.4 Mergers and Acquisitions
     11.5 Investments & Expansions
     11.6 New Product Launches
     11.7 Partnerships & Joint Ventures

12 Company Profiles (Page No. - 113)
(Overview, Financial*, Products & Services, Strategy, and Developments)
     12.1 PPG Industries Inc.
     12.2 Akzonobel N.V.
     12.3 The Sherwin-Williams Company
     12.4 Asian Paints Limited
     12.5 Masco Corporation
     12.6 DAW SE
     12.7 Duluxgroup Ltd
     12.8 Jotun A/S
     12.9 Kansai Paints
     12.10 Nippon Paints Co. Ltd
     12.11 Other Market Players
             12.11.1 BASF Coatings GmbH
             12.11.2 Benjamin Moore & Co. Inc.
             12.11.3 Berger Paints India Ltd.
             12.11.4 Cromology (Formerly Materis Paint)
             12.11.5 Diamond Vogel
             12.11.6 Dunn Edwards
             12.11.7 Fujikura Kasei Co. Ltd.
             12.11.8 Hempel A/S
             12.11.9 KC Corporation Ltd
             12.11.10 National Paints Factories Co.
             12.11.11 Noroo Paint Co. Ltd
             12.11.12 Pintuco S. A.
             12.11.13 Ring International Holding
             12.11.14 SK Kaken
             12.11.15 Tikkurila OYJ

*Details Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 138)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Introducing RT: Real-Time Market Intelligence
     13.5 Available Customizations
     13.6 Related Reports
     13.7 Author Details

List of Tables (94 Tables)

Table 1 Trends and Forecast of GDP, 2015–2021 (USD Billion)
Table 2 Contribution of Construction Industry to GDP of North America, 2014–2021 (USD Billion)
Table 3 Contribution of Construction Industry to GDP of Europe, 2014–2021 (USD Billion)
Table 4 Contribution of Construction Industry to GDP of Asia-Pacific, 2014–2021 (USD Billion)
Table 5 Contribution of Construction Industry to GDP of Middle East & Africa, 2014–2021 (USD Billion)
Table 6 Contribution of Construction Industry to GDP of South America, 2014–2021 (USD Billion)
Table 7 Decorative Paints & Coatings Market, By Resin Type, 2014–2021 (Kiloton)
Table 8 Decorative Paints & Coatings Market, By Resin Type, 2014–2021 (USD Million)
Table 9 Decorative Paints & Coatings Market, By Product Type, 2014-2021 (Kiloton)
Table 10 Decorative Paints & Coatings Market, By Product Type, 2014-2021 (USD Million)
Table 11 Decorative Paints & Coatings Market, By Technology, 2014-2021 (Kiloton)
Table 12 Decorative Paints & Coatings Market, By Technology, 2014-2021 (USD Million)
Table 13 Decorative Paints & Coatings Market, By Application, 2014-2021 (Kiloton)
Table 14 Decorative Paints & Coatings Market, By Application, 2014-2021 (USD Million)
Table 15 Decorative Paints & Coatings Market Size, By Region, 2014–2021 (Kiloton)
Table 16 Decorative Paints & Coatings Market Size, By Region, 2014–2021 (USD Million)
Table 17 Asia-Pacific: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (Kiloton)
Table 18 Asia-Pacific: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (USD Million)
Table 19 Asia-Pacific: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 20 Asia-Pacific: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 21 China: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 22 China: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 23 India: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 24 India: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 25 Australia & New Zealand: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 26 Australia & New Zealand: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 27 Japan: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 28 Japan: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 29 South Korea: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 30 South Korea: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 31 Indonesia: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 32 Indonesia: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 33 Rest of Asia-Pacific: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 34 Rest of Asia-Pacific: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 35 North America: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (Kiloton)
Table 36 North America: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (USD Million)
Table 37 North America: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 38 North America: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 39 U.S.: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 40 U.S.: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 41 Mexico: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 42 Mexico: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 43 Canada: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 44 Canada: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 45 Europe: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (Kiloton)
Table 46 Europe: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (USD Million)
Table 47 Europe: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 48 Europe: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 49 Russia: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 50 Russia: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 51 Germany: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 52 Germany: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 53 Italy: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 54 Italy: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 55 Turkey: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 56 Turkey: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 57 France: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 58 France: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 59 U.K.: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 60 U.K.: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 61 Spain: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 62 Spain: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 63 Poland: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 64 Poland: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 65 Rest of Europe: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 66 Rest of Europe: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 67 Middle East & Africa: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (Kiloton)
Table 68 Middle East & Africa: Decorative Paints & Coatings Market Size, By Country, 2014–2021 (USD Million)
Table 69 Middle East & Africa: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 70 Middle East & Africa: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 71 Saudi Arabia: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 72 Saudi Arabia: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 73 South Africa: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 74 South Africa: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 75 Egypt: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 76 Egypt: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 77 UAE: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 78 UAE: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 79 Rest of Middle East & Africa: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (Kiloton)
Table 80 Rest of Middle East & Africa: Decorative Paints & Coatings Market Size, By Application, 2014–2021 (USD Million)
Table 81 South America: Decorative Paints & Coatings Market, By Country, 2014–2021 (Kiloton)
Table 82 South America: Decorative Paints & Coatings Market, By Application, 2014–2021 (USD Million)
Table 83 South America : Decorative Paints & Coatings Market, By Application, 2014–2021 (Kiloton)
Table 84 South America: Decorative Paints & Coatings Market, By Application, 2014–2021 (USD Million)
Table 85 Brazil: Decorative Paints & Coatings Market, By Application, 2014–2021 (Kiloton)
Table 86 Brazil: Decorative Paints & Coatings Market, By Application, 2014–2021 (USD Million)
Table 87 Argentina: Decorative Paints & Coatings Market, By Application, 2014–2021 (Kiloton)
Table 88 Argentina: Decorative Paints & Coatings Market, By Application, 2014–2021 (USD Million)
Table 89 Rest of South America: Decorative Paints & Coatings Market, By Application, 2014–2021 (Kiloton)
Table 90 Rest of South America: Decorative Paints & Coatings Market, By Application, 2014–2021 (USD Million)
Table 91 Mergers and Acquisitions, 2013–2017
Table 92 Investments & Expansions, 2013–2017
Table 93 New Product Launches, 2011–2015
Table 94 Partnerships & Joint Ventures, 2011–2015

List of Figures (47 Figures)

Figure 1 Decorative Paints & Coatings: Market Segmentation
Figure 2 Decorative Paints & Coatings Market: Research Design
Figure 3 Market Size Estimation: Bottom-Up Approach
Figure 4 Market Size Estimation: Top-Down Approach
Figure 5 Decorative Paints & Coatings Market: Data Triangulation
Figure 6 Assumptions
Figure 7 Acrylic Resin Segment to Register Highest CAGR During Forecast Period
Figure 8 Emulsions to Register Fastest-Growth Rate Between 2016 and 2021
Figure 9 Water-Based Technology to Register Fastest Growth Rate Between 2016 and 2021
Figure 10 Asia-Pacific is the Largest and Fastest-Growing Decorative and Coatings Market
Figure 11 Emerging Economies Offer Attractive Opportunities in Decorative Paints & Coatings Market
Figure 12 Acrylic Accounts for Major Share of Decorative Paints & Coatings Market
Figure 13 Residential Construction Application Estimated to Account for Largest Share in Asia-Pacific Market
Figure 14 Emulsion Dominates Overall Decorative Paints & Coatings Market
Figure 15 Water-Based Technology Estimated to Have Dominant Share in Overall Decorative Paints & Coatings
Figure 16 Asia-Pacific to Be the Fastest-Growing Market (2016–2021)
Figure 17 Drivers, Restraints, Opportunities, and Challenges of the Decorative Paints & Coatings Market
Figure 18 Top 10 Economies By GDP in Ppp Terms, 2010 and 2020
Figure 19 Porter’s Five Forces Analysis
Figure 20 Trends and Forecast of GDP, 2016–2021 (USD Billion )
Figure 21 Construction Industry in the U.S. Contributes Maximum Share to GDP of North America, 2015 vs 2021
Figure 22 Construction Industry in the U.K. Contributes Maximum to GDP of Europe, 2015 vs 2021
Figure 23 Construction Industry in China Contributes Maximum Share to GDP of Asia-Pacific, 2015 vs 2021
Figure 24 Construction Industry in Saudi Arabia Contributes Maximum Share to GDP of Middle East & Africa, 2015 vs 2021
Figure 25 Construction Industry in Brazil Contributes Maximum Share to GDP of South America, 2015 vs 2021
Figure 26 Acrylic to Dominate the Market Between 2016 and 2021
Figure 27 Emulsion Product Type to Dominate the Market Between 2016 and 2021
Figure 28 Water-Based Technology to Dominate the Market Between 2016 and 2021
Figure 29 Regional Snapshot: India and China are Emerging as Strategic Destinations
Figure 30 Asia-Pacific Market Snapshot: Increasing Construction Activities to Drive the Demand
Figure 31 Companies Adopted Investments & Expansions and Mergers & Acquisitions as Their Key Growth Strategies Between 2013 and 2017
Figure 32 Decorative Paints & Coatings Market Share
Figure 33 Battle for Developmental Market Share: Investments & Expansions and Mergers & Acquisitions Were the Key Strategies(2013-2017)
Figure 34 PPG Industries Inc.: Company Snapshot
Figure 35 PPG Industries Inc.: SWOT Analysis
Figure 36 Akzonobel N.V.: Company Snapshot
Figure 37 Akzonobel N.V.: SWOT Analysis
Figure 38 The Sherwin-Williams Company: Company Snapshot
Figure 39 The Sherwin-Williams Company: SWOT Analysis
Figure 40 Asian Paints Limited: Company Snapshot
Figure 41 Asian Paints Limited: SWOT Analysis
Figure 42 Masco Corporation: Company Snapshot
Figure 43 Masco Corporation: SWOT Analysis
Figure 44 Duluxgroup Ltd: Company Snapshot
Figure 45 Jotun A/S: Company Snapshot
Figure 46 Kansai Paints: Company Snapshot
Figure 47 Nippon Paints Co. Ltd: Company Snapshot

The decorative paints & coatings market is projected to reach USD 114.72 Billion by 2021, at a CAGR of 5.7% from 2016 to 2021. The market has witnessed significant growth in recent years, owing to the rising construction activities globally, increasing awareness regarding eco-friendly products and green environmental regulations, increasing per capita consumption of paints, and growing popularity of tilt-up concrete in the construction industry.

Based on resin type, the decorative paints & coatings market has been segmented into acrylic, alkyd, polyurethane, and others. The acrylic resin segment accounted for the largest share of the decorative paints & coatings market in 2015. This large share is mainly attributed to the increased usage of acrylic paints and emulsions in various construction applications, owing to their unique aesthetic properties and low price.

Based on product type, the decorative paints & coatings market has been segmented into emulsion, enamel, wood coating, primer, and others (that include distemper, putty, and thinners). The emulsion segment accounted for the largest share of the decorative paints & coatings market in 2015, owing to the increasing applicability of emulsions in the construction industry.

On the basis of technology, the decorative paints & coatings market has been segmented into water-based and solvent-based. The water-based segment is expected to grow at the highest CAGR between 2016 and 2021, owing to the eco-friendly nature of water-based paints and their superior adhesion and abrasion properties. In contrast, the demand for solvent-based paints is declining due to their high VOC content and stringent regulations regarding their usage.

Based on application, the decorative paints & coatings market has been segmented into residential and non-residential. The residential application segment led the decorative paints & coatings market, in terms of volume, in 2015. The increase in construction activities in the residential sector resulted in the rise in demand for decorative paints & coatings in the residential application segment.

North America, Europe, Asia-Pacific, the Middle East & Africa, and South America are key regions considered for market analysis in the report. The Asia-Pacific is projected to lead the decorative paints & coatings market, in terms of value, during the forecast period, followed by Europe and North America. Rapid urbanization and rise in construction activities are factors anticipated to drive the growth of the decorative paints & coatings market in the Asia-Pacific region.

Factors such as stringent regulations regarding the manufacture of decorative paints and volatile raw material prices are key challenges impacting the growth of the decorative paints & coatings market.

PPG Industries (U.S.), AkzoNobel N.V. (Netherlands), Sherwin-Williams Company (U.S.), Asian Paints (India), and Masco Corporation (U.S.), among others, are key companies operating in the decorative paints & coatings market. Other manufacturers of decorative paints & coatings include Kansai Paints Co., Ltd. (Japan), DuluxGroup Ltd. (Australia), Jotun A/S (Norway), DAW SE (Germany), and Nippon Paint Co., Ltd. (Japan).

To speak to our analyst for a discussion on the above findings, click Speak to Analyst