Decorative Coatings Market

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Decorative Coatings Market by Resin Type (Acrylic, Alkyd), Technology (Waterborne, Solventborne, Powder), User Type (DIY, Professional), Coating Type (Interior, Exterior), Application (Residential, Non-Residential), and Region - Global Forecast to 2024

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Report Code: CH 5214 Jan, 2020, by marketsandmarkets.com

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[179 Pages Report] The market for decorative paints & coatings is projected to grow from USD 67.0 billion in 2019 to USD 82.4 billion by 2024, at a CAGR of 4.2%. The global decorative paints & coatings market is witnessing high growth on account of growing end-use industries and technological advancements. The economic growth in developing countries, increasing investment in infrastructure, stringent environmental regulations, growing purchasing power, and the rising demand for green and environment-friendly coatings are also leading to the growth of the market.

Decorative Paints & Coatings Market

Powder coatings segment is projected to witness the highest growth during the forecast period

The powder coatings segment is the fastest-growing segment due to their lower operating cost, high operating efficiencies, no VOC emissions, non-flammability, and low spark hazards. From the architectural perspective, there is a growing interest in wood effects, which are achieved through sublimation print transfer. Powder coatings are attractive from a pollution prevention standpoint because no solvents are used in the coating formation, and there is little or no hazardous waste to dispose of. Moreover, there is a high demand for specialty finishes such as anodic imitation special effects, metallic effects, and smooth low glow gloss finishes. Hence, the demand for powder coating is high in the architecture sector.

Acrylic resin segment accounted for the largest share of the decorative paints & coatings market

The acrylic segment accounted for the largest share in 2018. The weathering and oxidation resistance of acrylics is better than oil-based paints, alkyds, or epoxies as the chief components of acrylic polymers provide a polymer structure that has little tendency to absorb UV light. Moreover, acrylics possess good color and gloss retention. They are well known for their durability as they protect the underlying substrate from degradation caused by exposure to rain, snow, wind, and UV light.

Decorative Paints & Coatings Market

APAC is the largest decorative paints & coatings market

APAC is projected to be the fastest-growing market during the forecast period. The decorative paints & coatings market in APAC is also estimated to account for the largest share in 2018. The APAC decorative paints & coatings market is driven by the growing population and economic growth. The region has witnessed economic growth over the last decade. According to the United Nations Population Fund, APAC accounts for 60% of the world�s population, which is 4.3 billion people. This is projected to become an increasingly important driver of the global construction industry over the next two decades. Both the residential and non-residential sectors in China and India are expected to develop during the forecast period, which in turn, will drive the demand for decorative paints and coatings from this region.

Key Market Players

PPG Industries, Inc. (US), Akzo Nobel N.V. (Netherlands), The Sherwin-Williams Company (US), Kansai Paints Co., Ltd. (Japan), Asian Paints Limited (India), and Nippon Paint Holdings Co., Ltd. (Japan) are the major players in the decorative paints & coatings market. Some of the other players operating in the market include BASF SE (Germany), Masco Corporation (US), Jotun Group (Norway), and RPM International Inc. (US).

Sherwin-Williams (US) is a diversified paints and coatings company. It is a global leader in the manufacturing, development, distribution, and sale of decorative paints and coatings and related products to professional, industrial, commercial, and retail customers. It has a strong customer base and operates in several countries of Europe, North America, and APAC.

Scope of the report

Report Metric	Details
Years considered for the study	2017�2024
Base year	2018
Forecast period	2019�2024
Units considered	Value (USD million) and Volume (Kiloton)
Segments	Resin Type, Technology, User Type, Product Type, Coating Type, Application, and Region
Regions	North America, Europe, APAC, South America, Middle East & Africa
Companies	PPG Industries, Inc. (US), Akzo Nobel N.V. (Netherlands), The Sherwin-Williams Company (US), Kansai Paints Co., Ltd. (Japan), Asian Paints Limited (India), and Nippon Paint Holdings Co., Ltd. (Japan). Some of the other players operating in the global market include BASF SE (Germany), Masco Corporation (US), Jotun Group (Norway), and RPM International Inc. (US). A total of 28 players are covered.

This research report categorizes the decorative paints & coatings market based on Resin Type, Technology, Coating Type, User Type, Product Type, Application, and Region.

On the basis of Resin Type, the decorative paints & coatings market has been segmented as follows:

Acrylic
Alkyd
Vinyl
Polyurethane
Others (Epoxy, Unsaturated Polyester Resin, Saturated Polyester Resin)

On the basis of Technology, the decorative paints & coatings market has been segmented as follows:

Waterborne
Solventborne
Powder Coating

On the basis of Coating Type, the decorative paints & coatings market has been segmented as follows:

Interior
Exterior
Others (Flooring, Roofing, Wood)

On the basis of User Type, the decorative paints & coatings market has been segmented as follows:

DIY
Professional

On the basis of Product Type, the decorative paints & coatings market has been segmented as follows:

Emulsions
Wood Coatings (Varnishes, Stains)
Enamels
Others (Primers, Lusters)

On the basis of Application, the decorative paints & coatings market has been segmented as follows:

Residential
- New construction
- Remodel and Repair
Non-Residential

Critical questions the report answers:

Where will all these developments take the industry in the mid-to-long term?
What are the upcoming applications of decorative paints and coatings?
Which segment has the potential to register the highest market share?
What is the current competitive landscape in the decorative paints & coatings market in terms of new technologies, production, and sales?
What will be the future of decorative paints and coatings?

Frequently Asked Questions (FAQ):

What are the factors Influencing the growth of decorative coatings?

The global decorative paints & coatings market is witnessing high growth on account of growing end-use industries and technological advancements. The economic growth in developing countries, increasing investment in infrastructure, stringent environmental regulations, growing purchasing power, and the rising demand for green and environment-friendly coatings are also leading to the growth of the market.

What are the major product type for decorative coatings?

Decorative coatings have revolutionized the finishing industry by providing a superior, durable, and environment-friendly finish in emulsions, enamels, primers, lusters, and wood coatings such as varnishes, stains.

Which resin type is projected to grow at the highest rate?

Which technology is dominating the decorative coatings market?

The shift from solventborne to waterborne coatings has been a trend mostly witnessed in the decorative coatings market. The increasing demand for green products has created the need for supplies of green raw materials for coatings, most notably, waterborne resins. For instance, advancements in waterborne alkyd technologies have enabled the production of almost zero-VOC alkyd resins with the same performance as that of solventborne alkyds.

Which technology is projected to witness the highest growth?

Can powder coatings be applied on metal substrates only?

No. Powder coatings can also be applied on the Wood MDF substrates also. A combination of infrared and convection heat provides an excellent balance of selectively heating a powder coating while maintaining the integrity of the MDF board.

What are the Types of Powder Coating that can be applied on MDF substrates?

There are two types of powder that can be applied to wood MDF substrates: Thermoplastic and Thermoset. Thermoplastic powders are applied to a surface that has already been heated. Usually, the preheating temperature is the exact temperature for melting the thermoplastic powder.

Who are the major manufacturers?

What is the biggest challenge in the decorative coatings market?

Stringent and time-consuming regulatory policies is the biggest challenge in the decorative coatings market.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 18)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regions Covered
           1.3.3 Years Considered for the Study
    1.4 Currency
    1.5 Unit Considered
    1.6 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the Decorative Paints & Coatings Market
    4.2 Decorative Paints & Coatings Market Growth, By Resin Type
    4.3 APAC Decorative Paints & Coatings Market, By Technology and Country
    4.4 Decorative Paints & Coatings Market, By Country
    4.5 Decorative Paints & Coatings Market: Developed vs Developing Countries
    4.6 Decorative Paints & Coatings Market: Significant Growth in Demand From APAC Witnessed

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Growth of the Construction Industry
                    5.2.1.2 Environmentally-Friendly Coating Systems
                    5.2.1.3 Durable Coatings With Better Performance and Aesthetics
           5.2.2 Opportunities
                    5.2.2.1 Opportunities in Less Regulated Regions
                    5.2.2.2 Investments in Emerging Markets
           5.2.3 Challenges
                    5.2.3.1 Stringent and Time-Consuming Regulatory Policies
                    5.2.3.2 Volatility in Prices of Titanium Dioxide
    5.3 Porter�s Five Forces Analysis
           5.3.1 Threat of New Entrants
           5.3.2 Threat of Substitutes
           5.3.3 Bargaining Power of Buyers
           5.3.4 Bargaining Power of Suppliers
           5.3.5 Intensity of Competitive Rivalry
    5.4 Macro Indicator Analysis
           5.4.1 Introduction
           5.4.2 Trends and Forecast of GDP
           5.4.3 Trends and Forecast of Global Construction Industry

6 Decorative Paints & Coatings Market, By Resin Type (Page No. - 46)
    6.1 Introduction
    6.2 Acrylic Resin
           6.2.1 Acrylic Resins Segment to Witness Highest Growth
    6.3 Alkyd Resin
           6.3.1 APAC is Largest and Fastest-Growing Market for Alkyd Resin Segment
    6.4 Vinyl Resin
           6.4.1 Vinyl Copolymer Used in Air-Drying Coatings for Its Excellent Toughness and Good Resistance to Water and Chemicals
    6.5 Polyurethane Resin
           6.5.1 Interiors & Furniture is One of the Major End Users of Polyurethane Coatings
    6.6 Others
           6.6.1 Epoxy Resin
           6.6.2 Unsaturated Polyester Resin
           6.6.3 Saturated Polyester Resin

7 Decorative Paints & Coatings Market, By Technology (Page No. - 56)
    7.1 Introduction
    7.2 Waterborne Coatings
           7.2.1 Increasing Residential Construction and Home Remodeling Practices to Drive the Market in Developing Countries
    7.3 Solventborne Coatings
           7.3.1 APAC to Register Highest CAGR in Solventborne Decorative Paints & Coatings Market
    7.4 Powder Coatings
           7.4.1 APAC is Projected to Be Fastest-Growing Market for Powder Coatings

8 Decorative Paints & Coatings Market, By Coating Type (Page No. - 65)
    8.1 Introduction
    8.2 Interior
    8.3 Exterior
    8.4 Others
           8.4.1 Flooring
           8.4.2 Roofing
           8.4.3 Wood

9 Decorative Paints & Coatings Market, By User Type (Page No. - 69)
    9.1 Introduction
    9.2 Diy
           9.2.1 Cost Constraints and Creative Control Influencing Homeowners to Opt for Diy Painting
    9.3 Professional
           9.3.1 Increasing Spending Power of Consumers Supporting Growth of Market in This Segment

10 Decorative Paints & Coatings Market, By Product Type (Page No. - 73)
     10.1 Introduction
     10.2 Emulsions
     10.3 Wood Coatings
             10.3.1 Varnishes
             10.3.2 Stains
     10.4 Enamels
     10.5 Others

11 Decorative Paints & Coatings Market, By Application (Page No. - 76)
     11.1 Introduction
     11.2 Residential
             11.2.1 New Construction
             11.2.2 Remodel and Repaint
     11.3 Non-Residential
             11.3.1 Commercial
             11.3.2 Industrial
             11.3.3 Infrastructure

12 Decorative Paints & Coatings Market, By Region (Page No. - 83)
     12.1 Introduction
     12.2 APAC
             12.2.1 China
                        12.2.1.1 Foreign Investment to Drive the Decorative Paints & Coatings Market
             12.2.2 India
                        12.2.2.1 Boom in Real Estate Industry to Drive the Decorative Paints & Coatings Market
             12.2.3 Japan
                        12.2.3.1 Investments in Commercial and Reconstruction of Buildings By the Government Expected to Boost the Demand
             12.2.4 Australia & New Zealand
                        12.2.4.1 Increased Activities in Residential Construction and Renovation Sectors Driving the Market
             12.2.5 Indonesia
                        12.2.5.1 Availability of Cheap Raw Materials and Labor
             12.2.6 Thailand
                        12.2.6.1 Increasing Customer Awareness About Aesthetics and Functionalities of Decorative Coating Products
             12.2.7 Malaysia
                        12.2.7.1 Strong Construction Activities to Drive the Decorative Paints & Coatings Market
             12.2.8 Rest of APAC
     12.3 North America
             12.3.1 US
                        12.3.1.1 Increasing Residential and Non-Residential Constructions to Boost the Decorative Paints & Coatings Market
             12.3.2 Canada
                        12.3.2.1 Residential Construction to Be Major Contributor to Growth of Decorative Paints & Coatings Market
             12.3.3 Mexico
                        12.3.3.1 New Construction in Residential Segment to Drive the Decorative Paints & Coatings Market
     12.4 Europe
             12.4.1 Germany
                        12.4.1.1 Implementation of Stringent Environmental Regulations Increasing Production of Decorative Paints and Coatings
             12.4.2 Russia
                        12.4.2.1 Growing Population Leading to Rise in Applications of Decorative Paints and Coatings
             12.4.3 UK
                        12.4.3.1 Growing Construction Sector Will Boost the Demand for Decorative Paints and Coatings
             12.4.4 France
                        12.4.4.1 Development of Affordable Houses and Renewable Energy Infrastructure to Drive Demand for Decorative Paints and Coatings
             12.4.5 Italy
                        12.4.5.1 New Project Finance Rules and Investment Policies in Construction Sector to Support the Market Growth
             12.4.6 Spain
                        12.4.6.1 Government Investments in Infrastructure, Housing Units, and Other Infrastructures to Boost the Market
             12.4.7 Turkey
                        12.4.7.1 Rapid Urbanization, Rising Middle-Class Population, Increasing Purchasing Power to Drive Demand for Decorative Paints and Coatings
             12.4.8 Rest of Europe
     12.5 Middle East & Africa
             12.5.1 Saudi Arabia
                        12.5.1.1 Mega Housing Projects Expected to Boost the Demand for Decorative Paints and Coatings
             12.5.2 South Africa
                        12.5.2.1 Substantial Demand for Decorative Paints and Coatings Witnessed in Building Projects
             12.5.3 Rest of Middle East & Africa
     12.6 South America
             12.6.1 Brazil
                        12.6.1.1 Rising Home Ownership and Living Standards and Easier Credit Availability Expected to Fuel the Demand
             12.6.2 Argentina
                        12.6.2.1 Increase in Population and Improved Economic Conditions Expected to Increase Demand for Decorative Paints and Coatings
             12.6.3 Rest of South America

13 Competitive Landscape (Page No. - 115)
     13.1 Overview
     13.2 Competitive Leadership Mapping, 2018
             13.2.1 Dynamic Differentiators
             13.2.2 Innovators
             13.2.3 Visionary Leaders
             13.2.4 Emerging Companies
     13.3 Strength of Product Portfolio
     13.4 Business Strategy Excellence
     13.5 Market Ranking of Key Players
     13.6 Market Share Analysis
     13.7 Competitive Situation & Trends
             13.7.1 Investments & Expansions
             13.7.2 Mergers & Acquisitions
             13.7.3 New Product Launches
             13.7.4 Partnerships & Agreements

14 Company Profiles (Page No. - 126)
     14.1 The Sherwin-Williams Company
(Business Overview, Products Offered, Recent Developments, SWOT Analysis and MnM View)*
     14.2 PPG Industries, Inc.
     14.3 Akzo Nobel N.V.
     14.4 BASF SE
     14.5 Asian Paints Limited
     14.6 Kansai Paint Co., LTD.
     14.7 Nippon Paint Holdings Co., LTD.
     14.8 Masco Corporation
     14.9 Jotun Group
     14.10 RPM International Inc.
     14.11 Other Companies
             14.11.1 Hempel A/S
             14.11.2 Tikkurila Oyj
             14.11.3 Daw Se
             14.11.4 Cromology (Formerly Materis Paints)
             14.11.5 Duluxgroup LTD.
             14.11.6 Diamond-Vogel Paint Company
             14.11.7 Benjamin Moore & Co.
             14.11.8 Kelly-Moore Paints
             14.11.9 Brillux GmbH & Co. Kg
             14.11.10 Berger Paints India Limited
             14.11.11 Carpoly Chemical Group Co., LTD.
             14.11.12 Cloverdale Paint Inc.
             14.11.13 STO Corp.
             14.11.14 Lanco Paints
             14.11.15 Pintuco
             14.11.16 Guangdong Maydos Building Materials Co., LTD.
             14.11.17 H-I-S Coatings and Paint Manufacturing Co.
             14.11.18 Fujikura Kasei Co., LTD.

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis and MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. - 173)
     15.1 Discussion Guide
     15.2 Knowledge Store: Marketsandmarkets� Subscription Portal
     15.3 Available Customizations
     15.4 Related Reports
     15.5 Author Details

List of Tables (103 Tables)

Table 1 Research Assumptions
Table 2 Decorative Paints & Coatings Market Snapshot, 2019 vs 2024
Table 3 Major Players Profiled in This Report
Table 4 GDP Percentage of Key Countries, 2019�2024
Table 5 Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (USD Million)
Table 6 Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (Kiloton)
Table 7 Properties and Applications of Acrylic Decorative Paints & Coatings
Table 8 Acrylic Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 9 Acrylic Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 10 Properties and Applications of Acrylic Resins
Table 11 Alkyd Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 12 Alkyd Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 13 Properties and Applications of Vinyl Resins
Table 14 Vinyl Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 15 Vinyl Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 16 Properties and Applications of Polyurethane Resins
Table 17 Polyurethane Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 18 Polyurethane Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 19 Other Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 20 Other Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 21 Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (USD Million)
Table 22 Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (Kiloton)
Table 23 Waterborne: Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 24 Waterborne: Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 25 Solventborne: Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 26 Solventborne: Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 27 Powder Coatings: Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 28 Powder Coatings: Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 29 Decorative Paints & Coatings Market Size, By Coating Type, 2017�2024 (USD Million)
Table 30 Decorative Paints & Coatings Market Size, By Coating Type, 2017�2024 (Kiloton)
Table 31 Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (USD Million)
Table 32 Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (Kiloton)
Table 33 Diy Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 34 Diy Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 35 Professional Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 36 Professional Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 37 Decorative Paints & Coatings Market Size, By Application, 2017�2024 (USD Million)
Table 38 Decorative Paints & Coatings Market Size, By Application, 2017�2024 (Kiloton)
Table 39 Decorative Paints & Coatings Market Size in Residential, By Region, 2017�2024 (USD Million)
Table 40 Decorative Paints & Coatings Market Size in Residential, By Region, 2017�2024 (Kiloton)
Table 41 Decorative Paints & Coatings Market Size in Residential (New Construction), By Region, 2017�2024 (USD Million)
Table 42 Decorative Paints & Coatings Market Size in Residential (New Construction), By Region, 2017�2024 (Kiloton)
Table 43 Decorative Paints & Coatings Market Size in Residential (Remodel and Repaint), By Region, 2017�2024 (USD Million)
Table 44 Decorative Paints & Coatings Market Size in Residential (Remodel and Repaint), By Region, 2017�2024 (Kiloton)
Table 45 Decorative Paints & Coatings Market Size in Non-Residential, By Region, 2017�2024 (USD Million)
Table 46 Decorative Paints & Coatings Market Size in Non-Residential, By Region, 2017�2024 (Kiloton)
Table 47 Decorative Paints & Coatings Market Size, By Region, 2017�2024 (USD Million)
Table 48 Decorative Paints & Coatings Market Size, By Region, 2017�2024 (Kiloton)
Table 49 APAC: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (USD Million)
Table 50 APAC: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (Kiloton)
Table 51 APAC: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (USD Million)
Table 52 APAC: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (Kiloton)
Table 53 APAC: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (USD Million)
Table 54 APAC: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (Kiloton)
Table 55 APAC: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (USD Million)
Table 56 APAC: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (Kiloton)
Table 57 APAC: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (USD Million)
Table 58 APAC: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (Kiloton)
Table 59 North America: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (USD Million)
Table 60 North America: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (Kiloton)
Table 61 North America: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (USD Million)
Table 62 North America: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (Kiloton)
Table 63 North America: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (USD Million)
Table 64 North America: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (Kiloton)
Table 65 North America: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (USD Million)
Table 66 North America: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (Kiloton)
Table 67 North America: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (USD Million)
Table 68 North America: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (Kiloton)
Table 69 Infrastructure Projects in Europe
Table 70 Europe: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (USD Million)
Table 71 Europe: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (Kiloton)
Table 72 Europe: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (USD Million)
Table 73 Europe: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (Kiloton)
Table 74 Europe: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (USD Million)
Table 75 Europe: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (Kiloton)
Table 76 Europe: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (USD Million)
Table 77 Europe: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (Kiloton)
Table 78 Europe: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (USD Million)
Table 79 Europe: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (Kiloton)
Table 80 Middle East & Africa: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (USD Million)
Table 81 Middle East & Africa: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (Kiloton)
Table 82 Middle East & Africa: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (USD Million)
Table 83 Middle East & Africa: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (Kiloton)
Table 84 Middle East & Africa: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (USD Million)
Table 85 Middle East & Africa: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (Kiloton)
Table 86 Middle East & Africa: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (USD Million)
Table 87 Middle East & Africa: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (Kiloton)
Table 88 Middle East & Africa: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (USD Million)
Table 89 Middle East & Africa: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (Kiloton)
Table 90 South America: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (USD Million)
Table 91 South America: Decorative Paints & Coatings Market Size, By Country, 2017�2024 (Kiloton)
Table 92 South America: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (USD Million)
Table 93 South America: Decorative Paints & Coatings Market Size, By Resin Type, 2017�2024 (Kiloton)
Table 94 South America: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (USD Million)
Table 95 South America: Decorative Paints & Coatings Market Size, By Technology, 2017�2024 (Kiloton)
Table 96 South America: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (USD Million)
Table 97 South America: Decorative Paints & Coatings Market Size, By Application, 2017�2024 (Kiloton)
Table 98 South America: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (USD Million)
Table 99 South America: Decorative Paints & Coatings Market Size, By User Type, 2017�2024 (Kiloton)
Table 100 Investments & Expansions, 2014�2019
Table 101 Mergers & Acquisitions, 2015�2019
Table 102 New Product Launches, 2015�2019
Table 103 Partnerships & Agreements, 2018

List of Figures (47 Figures)

Figure 1 Decorative Paints & Coatings Market: Research Design
Figure 2 Market Size Estimation: Bottom-Up Approach
Figure 3 Market Size Estimation: Top-Down Approach
Figure 4 Decorative Paints & Coatings Market: Data Triangulation
Figure 5 Acrylic Resin Segment Accounted for the Largest Share of the Overall Decorative Paints & Coatings Market in 2018
Figure 6 Waterborne Technology Dominated Overall Decorative Paints & Coatings Market in 2018
Figure 7 Residential Segment Was the Largest Application of Decorative Paints & Coatings in 2018
Figure 8 APAC Accounted for the Largest Market Share in 2018
Figure 9 Decorative Paints & Coatings Market to Witness Moderate Growth (2019�2024)
Figure 10 Acrylic to Be the Fastest-Growing Segment Between 2019 and 2024
Figure 11 Waterborne Coatings Segment Accounted for Largest Share of the Market in APAC (2018)
Figure 12 India Emerging as Lucrative Market for Decorative Paints & Coatings
Figure 13 Developing Markets to Grow Faster Than Developed Markets
Figure 14 China to Account for the Largest Market Share
Figure 15 Drivers, Opportunities, and Challenges in the Decorative Paints & Coatings Market
Figure 16 Porter�s Five Forces Analysis: Decorative Paints & Coatings Market
Figure 17 Global Spending in Construction Industry, 2017�2025
Figure 18 Acrylic Resins Accounted for the Largest Market Share (Value) in 2018
Figure 19 Waterborne Coatings Segment Accounted for the Largest Share of the Market in 2018 (Value)
Figure 20 Types of Waterborne Coatings
Figure 21 Drivers and Restraints: Waterborne Coatings
Figure 22 Types of Powder Coatings
Figure 23 Drivers and Restraints: Powder Coatings
Figure 24 Interior Segment Accounted for Largest Share (Value) of the Overall Decorative Paints & Coatings Market in 2018
Figure 25 Professional Segment Accounted for Larger Share (Value) of the Decorative Paints & Coatings Market in 2018
Figure 26 Residential Segment Dominated Overall Decorative Paints & Coatings Market in 2018 (Value)
Figure 27 India to Register the Highest CAGR Between 2019 and 2024
Figure 28 APAC: Decorative Paints & Coatings Market Snapshot
Figure 29 North America: Decorative Paints & Coatings Market Snapshot
Figure 30 Europe: Decorative Paints & Coatings Market Snapshot
Figure 31 Companies Adopted Merger & Acquisition as the Key Strategy Between 2014 and 2019
Figure 32 Decorative Paints & Coatings Market: Competitive Leadership Mapping, 2018
Figure 33 The Sherwin-Williams Company: Company Snapshot
Figure 34 The Sherwin-Williams Company: SWOT Analysis
Figure 35 PPG Industries, Inc.: Company Snapshot
Figure 36 PPG Industries, Inc.: SWOT Analysis
Figure 37 Akzo Nobel N.V.: Company Snapshot
Figure 38 Akzo Nobel N.V.: SWOT Analysis
Figure 39 BASF SE: Company Snapshot
Figure 40 BASF SE: SWOT Analysis
Figure 41 Asian Paints Limited: Company Snapshot
Figure 42 Asian Paints Limited: SWOT Analysis
Figure 43 Kansai Paint Co., LTD.: Company Snapshot
Figure 44 Nippon Paint Holdings Co., LTD.: Company Snapshot
Figure 45 Masco Corporation: Company Snapshot
Figure 46 Jotun Group: Company Snapshot
Figure 47 RPM International Inc.: Company Snapshot

The study has involved four major activities in estimating the current market size of decorative paints & coatings. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakdown and data triangulation methods were used to estimate the size of the segments and subsegments of the overall market.

Secondary Research

In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet have been referred to identify and collect information for this study. These secondary sources also included annual reports, press releases & investor presentations of companies; white papers; certified publications; articles by recognized authors; gold standard & silver standard websites; food safety organizations; regulatory bodies; trade directories; and databases.

Primary Research

The decorative paints & coatings market comprises several stakeholders, such as raw material suppliers, processors, end-product manufacturers, and regulatory organizations. The demand side of this market is characterized by the development of end-use industries, such as residential and non-residential. The supply side is characterized by advancements in technology and diverse applications. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.

Following is the breakdown of primary respondents:

Decorative Paints & Coatings Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the total size of the decorative paints & coatings market. These methods were also used extensively to estimate the sizes of various subsegments in the market. The research methodology used to estimate the market size includes the following:

The key players in the industry and markets have been identified through extensive secondary research.
The industry�s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size�using the market size estimation processes as explained above�the market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

To analyze and forecast the decorative paints & coatings market, in terms of value and volume
To provide detailed information about the key factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
To analyze and forecast the size of the market on the basis of resin type, technology, user type, product type, coating type, and application
To estimate and forecast the market size on the basis of five regions, namely, Europe, Asia Pacific (APAC), North America, the Middle East & Africa, and South America
To estimate and forecast the decorative paints & coatings market at the country-level in each of the regions
To analyze the market opportunities and competitive landscape of the market leaders and stakeholders
To analyze the competitive developments such as new product launch, investment & expansion, merger & acquisition, and partnership & agreement in the decorative paints & coatings market
To strategically identify and profile the key market players and analyze their core competencies1

Note: Core competencies1 of the companies are determined in terms of their key developments and key strategies to sustain in the market.

Available Customizations

MarketsandMarkets offers customizations according to the specific needs of the companies with the given market data.

The following customization options are available for the report:

Product Analysis

Product matrix, which gives a detailed comparison of the product portfolio of each company

Regional Analysis

Further breakdown of the decorative paints & coatings market, by country

Decorative Coatings Market

Decorative Coatings Market by Resin Type (Acrylic, Alkyd), Technology (Waterborne, Solventborne, Powder), User Type (DIY, Professional), Coating Type (Interior, Exterior), Application (Residential, Non-Residential), and Region - Global Forecast to 2024

Get in-depth analysis of the COVID-19 impact on the Decorative Coatings Market

Powder coatings segment is projected to witness the highest growth during the forecast period

Acrylic resin segment accounted for the largest share of the decorative paints & coatings market

APAC is the largest decorative paints & coatings market

Key Market Players

Scope of the report

On the basis of Resin Type, the decorative paints & coatings market has been segmented as follows:

On the basis of Technology, the decorative paints & coatings market has been segmented as follows:

On the basis of Coating Type, the decorative paints & coatings market has been segmented as follows:

On the basis of User Type, the decorative paints & coatings market has been segmented as follows:

On the basis of Product Type, the decorative paints & coatings market has been segmented as follows:

On the basis of Application, the decorative paints & coatings market has been segmented as follows:

Critical questions the report answers:

Frequently Asked Questions (FAQ):

What are the factors Influencing the growth of decorative coatings?

What are the major product type for decorative coatings?

Which resin type is projected to grow at the highest rate?

Which technology is dominating the decorative coatings market?

Which technology is projected to witness the highest growth?

Can powder coatings be applied on metal substrates only?

What are the Types of Powder Coating that can be applied on MDF substrates?

Who are the major manufacturers?

What is the biggest challenge in the decorative coatings market?

Secondary Research

Primary Research

Market Size Estimation

Data Triangulation

Report Objectives

Available Customizations

Product Analysis

Regional Analysis

Company Information

Growth opportunities and latent adjacency in Decorative Coatings Market

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