Decorative Coatings Market

Decorative Coatings Market Resin Type (Acrylic, Alkyd), Technology (Waterborne, Solvent-borne, Powder), User Type (DIY, Professional), Coating Type (Interior, Exterior), Application (Residential, Non-Residential), and Region - Global Forecast to 2026

Report Code: CH 5214 Oct, 2021, by marketsandmarkets.com

[384 Pages Report] The market size for Decorative Coatings is projected to grow from USD 71.3 billion in 2021 to USD 91.6 billion by 2026, at a CAGR of 5.1%. The interior coatings, by coating type in APAC region is expecting a boom in the forecasted period and will lead to an increase in the demand for Decorative Coatings.

Decorative Coatings Market

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COVID-19 Impact on the Global Decorative Coatings Market

According to recent updates by the IMF (International Monetary Fund), there will be a recession as bad as the global economic crisis of 2008 or worse in 2020. The IMF has warned of a total output loss of USD 9 trillion of the world economy between 2020 and 2021. The extent of the economic damage still depends on how the virus spreads in Europe, the US, and other major economies.

  • According to economists, the Chinese economy is likely to be hit further by reduced global demand for its products due to the effect of the outbreak on economies around the world. As the pandemic escalates, the growth rate will fall sharply against the backdrop of volatile markets and growing credit stress.
  • Initial data from China suggests that its economy has been hit far harder than projected, although a tentative stabilization has begun. In Europe and the US, increasing restrictions on travel & transportation and prolonged lockdown will lead to a demand collapse that is expected to recover a little in the second quarter before significant recovery begins later in the year.
  • Central banks have swung into action and are undertaking some combinations of sharply reduced policy rates, resumed assets purchase, and liquidity injections. Fiscal authorities have generally lagged but begun to loosen their purse strings. It is expected that larger and more targeted spending to the most affected groups is forthcoming.
  • Restrictions on movement in Europe and the US are putting a severe dent on economic activity. India and Southeast Asian countries are also facing major disruption in their economies.

Decorative Coatings Market Dynamics

Drivers: Increasing demand from Construction industry

Construction involves various activities, including alteration and repair of residential, non-residential, commercial, and infrastructural constructions. According to the PWC forecast, the global construction output will grow by 85% to reach USD 15.5 trillion by 2030. China, the US, and India will contribute up to 57% to this overall growth of the industry during forecasted years. This growth is attributed to the economic recovery in the major economies. Improvement in the standard of living, rise in disposable income, and growing trends in interior decoration also drive the per capita paint consumption. These factors are positively influencing the growth of the decorative coatings market.

Restraints: Stringent and time-consuming regulatory policies

Regulatory policies have a significant impact on the paints & coatings industry. Potential changes in regulations can create uncertainty throughout the value chain. This uncertainty refers to the time taken by the manufacturers at each node to accept the new regulation and adopt new technology. Different time-consuming regulatory changes in different regions can affect the raw material producers, formulators, channel partners, and end-users. With the increasing number of governments implementing stringent regulatory policies, decorative coatings producers must constantly evolve their processes to comply with the new policies and reduce VOC emissions.

Opportunities: Investments in emerging markets

Emerging economies are investing in large-scale infrastructure development projects. The markets in these economies are witnessing higher growth compared to the markets in North America and Europe. This is attributed to the leading companies investing heavily in these regions as there is a tremendous opportunity. APAC, especially China and India, provides remarkable growth opportunities for decorative coatings manufacturers. Rapid urbanization, a stable economy, and a growing construction industry have fueled the demand for decorative coatings in some APAC countries. More residential buildings are being constructed in the region to meet the needs of the growing population in major cities of Indonesia, Malaysia, Thailand, Vietnam, and other countries.

Challenges: Volatility in prices of Titanium Dioxide

Titanium dioxide (TiO2) is an essential ingredient in the manufacturing of decorative coatings. TiO2 comprises 20–30% of the total expenditure on raw materials. There are many global suppliers for TiO2, and there is no substitute available for this ingredient. TiO2 pigments are traded internationally; however, the fluctuations in the price of TiO2 have increased in both amplitude and frequency in the last decade. These frequent changes in the prices make it difficult for the customers to plan their spending and affect their profit margin.

Decorative Coatings Market  by Region

Acrylic resin accounted for the largest segment of the Decorative Coatings market between 2021 and 2026.

Acrylic resins are thermoplastic or thermosetting plastic substances derived from acrylic acid, methacrylic acid, and other related compounds. Thermosetting acrylic resins are typically copolymers of acrylic or methacrylate esters and a hydroxyl-functionalized acrylic ester. The hydroxyl-functionalized monomer provides a site for crosslinking. In thermoplastic resins, the polymers do not contain any reactive group as polymer chains are not crosslinked.

APAC is the fastest-growing Decorative Coatings market.

APAC is the largest decorative coatings market in terms of value and volume and is projected to be the fastest-growing market during the forecast period. The region has witnessed significant economic growth over the last decade.

Key Market Players

PPG Industries (US), AkzoNobel N.V. (Netherlands), Sherwin-Williams (US), BASF SE (Germany) and Asian Paints (India) are the major players in the Decorative Coatings market.

PPG Industries Inc. operates through two business segments - performance coatings and industrial coatings. Decorative coatings are included under the performance coatings segment along with the aerospace, protective coatings and automotive refinish coatings. The company’s lineup of residential, commercial, and industrial paint brands offers a wide range of choices to meet the varying needs of consumers, interior designers, painting contractors, property managers, developers, and architects around the globe.

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Scope of the Report

Report Metric

Details

Years considered for the study

2016-2026

Base year

2020

Forecast period

2021–2026

Units considered

Value (USD) and Volume (Kiloton)

Segments

By Resin Type
By Technology
By Coating Type
By User Type
By Product Type
By Color Type
By Application
By Region

Regions covered

APAC, Europe, North America, South America, and Middle East & Africa

Companies profiled

The major market players The Sherwin-Williams Company (US), PPG Industries Inc. (US), AkzoNobel N.V. (Netherlands), BASF SE (Germany), Asian Paints Limited (India), Kansai Paints Co., Ltd. (Japan), Nippon Paint Holdings Co., Ltd. (Japan), Masco Corporation (US), Jotun A/S (Norway), and RPM International Inc. (US). (Total of 25 companies)

This research report categorizes the decorative coatings market based on resin type, end-use industry, application, and region.

By Resin Type:

  • Acrylic
  • Alkyd
  • Vinyl
  • Polyurethane
  • Others

By Technology:

  • Waterborne coatings
  • Solvent-borne coatings
  • Powder coatings

By Coating Type:

  • Interior
  • Exterior

By User type:

  • DIY
  • Professional

By Product Type:

  • Emulsion
  • Wood Coatings
  • Enamels
  • Others

By Color Type:

  • White
  • Others

By Application:

  • Residential
  • Non-residential

By Region:

  • APAC
  • Europe
  • North America
  • South America
  • Middle East & Africa

Recent Developments

  • In June 2021, PPG Industries has announced for the completion of its tender offer for all the shares of Tikkurila. Completion of the tender offer more than 66.7% of the outstanding shares of Tikkurila and additional customary conditions to completion.
  • In August 2020, PPG and Sibi, a technology platform for supply chain, announced a four-year partnership with Tricon American Homes (TAH) for PPG paint products. Through the agreement, TAH will use a standardized set of PPG paint products with low or zero volatile organic compounds (VOCs) for maintenance and new construction across TAH’s more than 7,000 multi-family and 21,000 single-family rental properties in Arizona, California, Florida, Georgia, Indiana, Nevada, North Carolina, South Carolina, Tennessee, and Texas.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 42)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
           1.2.1 MARKET INCLUSIONS
           1.2.2 MARKET EXCLUSIONS
    1.3 MARKET SEGMENTATION
           1.3.1 REGIONS COVERED
           1.3.2 YEARS CONSIDERED FOR THE STUDY
    1.4 CURRENCY
    1.5 UNIT CONSIDERED
    1.6 STAKEHOLDERS
    1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 46)
    2.1 RESEARCH DATA
           FIGURE 1 DECORATIVE COATINGS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Breakdown of primary interviews
                               FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS
                    2.1.2.3 Key Industry Insights
                    2.1.2.4 Primary data sources
    2.2 MARKET SIZE ESTIMATION
           FIGURE 3 DECORATIVE COATINGS MARKET, BASE NUMBER ESTIMATION
           FIGURE 4 MARKET ESTIMATION: SUPPLY SIDE
           FIGURE 5 DECORATIVE COATINGS MARKET, BY REGION
           2.2.1 BOTTOM-UP APPROACH
                    FIGURE 6 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    FIGURE 7 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH
    2.3 DATA TRIANGULATION
           FIGURE 8 DECORATIVE COATINGS MARKET: DATA TRIANGULATION
    2.4 ASSUMPTIONS
    2.5 LIMITATIONS
    2.6 RISK ANALYSIS ASSESSMENT
    2.7 GROWTH RATE ASSUMPTIONS/GROWTH FORECAST

3 EXECUTIVE SUMMARY (Page No. - 57)
    TABLE 1 DECORATIVE COATINGS MARKET SNAPSHOT, 2021 VS. 2026
    FIGURE 9 ACRYLIC RESIN SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF THE OVERALL DECORATIVE COATINGS MARKET IN 2020
    FIGURE 10 WATERBORNE TECHNOLOGY CAPTURED THE LARGEST MARKET SHARE IN 2020
    FIGURE 11 RESIDENTIAL SEGMENT WAS THE LARGER APPLICATION OF DECORATIVE COATINGS IN 2020
    FIGURE 12 APAC LED THE DECORATIVE COATINGS MARKET IN 2020

4 PREMIUM INSIGHTS (Page No. - 62)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE DECORATIVE COATINGS MARKET
           FIGURE 13 DECORATIVE COATINGS MARKET TO WITNESS MODERATE GROWTH (2021–2026)
    4.2 DECORATIVE COATINGS MARKET GROWTH, BY RESIN TYPE
           FIGURE 14 POLYURETHANE TO BE THE FASTEST-GROWING SEGMENT BETWEEN 2021 AND 2026
    4.3 DECORATIVE COATINGS MARKET GROWTH, BY TECHNOLOGY
           FIGURE 15 POWDER COATINGS TO BE THE FASTEST-GROWING SEGMENT BETWEEN  2021 AND 2026
    4.4 DECORATIVE COATINGS MARKET GROWTH, BY COATING TYPE
           FIGURE 16 INTERIOR TO BE THE LARGER SEGMENT BETWEEN 2021 AND 2026
    4.5 APAC DECORATIVE COATINGS MARKET, BY TECHNOLOGY  AND COUNTRY, 2020
           FIGURE 17 WATERBORNE COATINGS SEGMENT AND CHINA ACCOUNTED FOR THE LARGEST SHARES
    4.6 DECORATIVE COATINGS MARKET: DEVELOPED VS. DEVELOPING COUNTRIES
           FIGURE 18 DEVELOPING MARKETS TO GROW FASTER THAN DEVELOPED MARKETS
    4.7 DECORATIVE COATINGS MARKET, BY COUNTRY
           FIGURE 19 INDIA EMERGING AS A LUCRATIVE MARKET FOR DECORATIVE COATINGS

5 MARKET OVERVIEW (Page No. - 66)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN THE DECORATIVE COATINGS MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Growth of the construction industry
                    5.2.1.2 Environmentally-friendly coating systems
                    5.2.1.3 Durable coatings with better performance and aesthetics
           5.2.2 RESTRAINTS
                    5.2.2.1 Stringent and time-consuming regulatory policies
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Opportunities in less-regulated regions
                    5.2.3.2 Investments in emerging markets
           5.2.4 CHALLENGES
                    5.2.4.1 Adoption of new technologies
                    5.2.4.2 Volatility in prices of titanium dioxide
    5.3 PORTER'S FIVE FORCES ANALYSIS
           TABLE 2 DECORATIVE COATINGS MARKET: PORTER'S FIVE FORCES ANALYSIS
           FIGURE 21 PORTER'S FIVE FORCES ANALYSIS: DECORATIVE COATINGS MARKET
           5.3.1 THREAT OF NEW ENTRANTS
           5.3.2 THREAT OF SUBSTITUTES
           5.3.3 BARGAINING POWER OF BUYERS
           5.3.4 BARGAINING POWER OF SUPPLIERS
           5.3.5 INTENSITY OF COMPETITIVE RIVALRY
    5.4 MACRO INDICATOR ANALYSIS
           5.4.1 INTRODUCTION
           5.4.2 TRENDS AND FORECAST OF GDP
                    TABLE 3 TRENDS AND FORECAST OF GDP, PERCENTAGE CHANGE, 2019–2026
           5.4.3 TRENDS AND FORECAST OF GLOBAL CONSTRUCTION INDUSTRY
           FIGURE 22 GLOBAL SPENDING IN CONSTRUCTION INDUSTRY, 2014–2035
    5.5 COVID-19 IMPACT
    5.6 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 23 ECONOMIC OUTLOOK FOR MAJOR COUNTRIES
           5.6.1 COVID-19 ECONOMIC IMPACT: SCENARIO ASSESSMENT
                    FIGURE 24 FACTORS THAT IMPACTED ECONOMY OF SELECT G20 COUNTRIES IN 2020
    5.7 IMPACT OF COVID-19 ON END-USE INDUSTRIES
           FIGURE 25 PRE-COVID-19 IMPACT AND POST-COVID-19 IMPACT MARKET SCENARIOS:  DECORATIVE COATINGS MARKET
           5.7.1 IMPACT ON CONSTRUCTION INDUSTRY
    5.8 IMPACT OF COVID-19 ON REGIONS
           5.8.1 IMPACT OF COVID-19 ON APAC
           5.8.2 IMPACT OF COVID-19 ON NORTH AMERICA
           5.8.3 IMPACT OF COVID-19 ON EUROPE
           5.8.4 IMPACT OF COVID-19 ON MIDDLE EAST & AFRICA
           5.8.5 IMPACT OF COVID-19 ON SOUTH AMERICA
    5.9 VALUE CHAIN ANALYSIS
           FIGURE 26 DECORATIVE COATINGS MARKET: VALUE CHAIN ANALYSIS
    5.10 PRICING ANALYSIS
           FIGURE 27 AVERAGE PRICE COMPETITIVENESS IN DECORATIVE COATINGS  MARKET, BY REGION
    5.11 PAINTS & COATINGS ECOSYSTEM AND INTERCONNECTED MARKET
           TABLE 4 DECORATIVE COATINGS MARKET: SUPPLY CHAIN
           FIGURE 28 PAINTS & COATINGS: ECOSYSTEM
    5.12 YC AND YCC SHIFT
    5.13 EXPORT-IMPORT TRADE STATISTICS
           TABLE 5 COUNTRY-WISE EXPORT DATA FOR PAINTS AND COATINGS, HS CODE 3210  (IN USD THOUSAND)
           TABLE 6 COUNTRY-WISE EXPORT DATA FOR PAINTS AND COATINGS, HS CODE 3209  (IN USD THOUSAND)
           TABLE 7 COUNTRY-WISE IMPORT DATA FOR PAINTS AND COATINGS, HS CODE 3210  (IN USD THOUSAND)
           TABLE 8 COUNTRY-WISE IMPORT DATA FOR PAINTS AND COATINGS, HS CODE 3209  (IN USD THOUSAND)
    5.14 REGULATIONS
           5.14.1 MODEL LEAD PAINT LAW
    5.15 PATENT ANALYSIS
           5.15.1 METHODOLOGY
           5.15.2 PUBLICATION TRENDS
                     FIGURE 29 NUMBER OF PATENTS PUBLISHED, 2015–2021
           5.15.3 TOP JURISDICTION
                     FIGURE 30 PATENTS PUBLISHED BY JURISDICTION, 2015–2021
           5.15.4 TOP APPLICANTS
                     FIGURE 31 PATENTS PUBLISHED BY MAJOR APPLICANTS, 2015–2021
                     TABLE 9 RECENT PATENTS BY OWNERS
    5.16 CASE STUDY ANALYSIS
    5.17 TECHNOLOGY ANALYSIS

6 DECORATIVE COATINGS MARKET, BY RESIN TYPE (Page No. - 119)
    6.1 INTRODUCTION
           FIGURE 32 ACRYLIC RESINS ACCOUNTED FOR THE LARGEST MARKET SHARE  (VALUE) IN 2020
           TABLE 10 DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2020 (USD MILLION)
           TABLE 11 DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2021–2026 (USD MILLION)
           TABLE 12 DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2020 (KILOTON)
           TABLE 13 DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2021–2026 (KILOTON)
    6.2 ACRYLIC RESIN
           6.2.1 FLEXIBILITY OF ACRYLIC RESINS HELPS THE SEGMENT WITNESS THE HIGHEST GROWTH
                    TABLE 14 PROPERTIES AND APPLICATIONS OF ACRYLIC DECORATIVE COATINGS
                    TABLE 15 ACRYLIC: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 16 ACRYLIC: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    TABLE 17 ACRYLIC: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                    TABLE 18 ACRYLIC: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)
    6.3 ALKYD RESIN
           6.3.1 APAC IS THE LARGEST AND FASTEST-GROWING MARKET FOR ALKYD RESIN SEGMENT
                    TABLE 19 PROPERTIES AND APPLICATIONS OF ACRYLIC RESINS
                    TABLE 20 ALKYD: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 21 ALKYD: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    TABLE 22 ALKYD: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                    TABLE 23 ALKYD: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)
    6.4 VINYL RESIN
           6.4.1 VINYL COPOLYMER IS USED IN AIR-DRYING COATINGS FOR ITS EXCELLENT TOUGHNESS AND GOOD RESISTANCE TO WATER AND CHEMICALS
                    TABLE 24 PROPERTIES AND APPLICATIONS OF VINYL RESINS
                    TABLE 25 VINYL: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 26 VINYL: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    TABLE 27 VINYL: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                    TABLE 28 VINYL: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)
    6.5 POLYURETHANE RESIN
           6.5.1 INTERIORS & FURNITURE IS ONE OF THE MAJOR END-USERS OF POLYURETHANE COATINGS
                    TABLE 29 PROPERTIES AND APPLICATIONS OF POLYURETHANE RESINS
                    TABLE 30 POLYURETHANE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 31 POLYURETHANE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    TABLE 32 POLYURETHANE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (KILOTON)
                    TABLE 33 POLYURETHANE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (KILOTON)
    6.6 OTHERS
           6.6.1 STYRENE ACRYLICS
           6.6.2 EPOXY RESIN
           6.6.3 UNSATURATED POLYESTER RESIN
           6.6.4 SATURATED POLYESTER RESIN
                    TABLE 34 OTHER RESIN TYPES: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 35 OTHER RESIN TYPES: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    TABLE 36 OTHER RESIN TYPES: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (KILOTON)
                    TABLE 37 OTHER RESIN TYPES: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (KILOTON)

7 DECORATIVE COATINGS MARKET, BY TECHNOLOGY (Page No. - 134)
    7.1 INTRODUCTION
           FIGURE 33 WATERBORNE COATINGS TO BE THE LARGEST TECHNOLOGY SEGMENT DURING THE FORECAST PERIOD
           TABLE 38 DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2020 (USD MILLION)
           TABLE 39 DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY, 2021–2026 (USD MILLION)
           TABLE 40 DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY, 2016–2020 (KILOTON)
           TABLE 41 DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY, 2021–2026 (KILOTON)
    7.2 WATERBORNE DECORATIVE COATINGS
           7.2.1 IN ADDITION TO REDUCING VOC EMISSIONS DURING THE APPLICATION, WATERBORNE COATINGS REDUCE THE RISK OF FIRE
                    FIGURE 34 TYPES OF WATERBORNE COATINGS
                    FIGURE 35 DRIVERS AND RESTRAINTS: WATERBORNE COATINGS
                    TABLE 42 WATERBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 43 WATERBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    TABLE 44 WATERBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (KILOTON)
                    TABLE 45 WATERBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (KILOTON)
    7.3 SOLVENTBORNE DECORATIVE COATINGS
           7.3.1 SOLVENTBORNE COATINGS PROVIDE ALMOST IMMEDIATE WATERPROOFING PROTECTION AFTER APPLICATION
                    TABLE 46 SOLVENTBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 47 SOLVENTBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    TABLE 48 SOLVENTBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                    TABLE 49 SOLVENTBORNE: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (KILOTON)
    7.4 POWDER COATINGS
           7.4.1 POWDER COATING TECHNOLOGY USES DRY RESIN POWDERS FOR COATING SUBSTRATES WITH THERMOPLASTIC OR THERMOSET FILMS
                    FIGURE 36 TYPES OF POWDER COATINGS
                    FIGURE 37 DRIVERS AND RESTRAINTS: POWDER COATINGS
                    TABLE 50 POWDER COATINGS: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 51 POWDER COATINGS: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    TABLE 52 POWDER COATINGS: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (KILOTON)
                    TABLE 53 POWDER COATINGS: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (KILOTON)

8 DECORATIVE COATINGS MARKET, BY COATING TYPE (Page No. - 147)
    8.1 INTRODUCTION
           FIGURE 38 INTERIOR SEGMENT TO ACCOUNT FOR LARGER SHARE (VOLUME) OF THE OVERALL DECORATIVE COATINGS MARKET
           TABLE 54 DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE, 2016–2020 (USD MILLION)
           TABLE 55 DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE, 2021–2026 (USD MILLION)
           TABLE 56 DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE, 2016–2020 (KILOTON)
           TABLE 57 DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE, 2021–2026 (KILOTON)
    8.2 INTERIOR
           8.2.1 COATINGS USED TO PAINT INTERIORS HAVE STAIN REPELLENCY, BETTER HIDING PROPERTY, DURABILITY, AND LONG-LASTING PERFORMANCE WITH APPLICATION VERSATILITY
                    TABLE 58 INTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 59 INTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    TABLE 60 INTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                    TABLE 61 INTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)
    8.3 EXTERIOR
           8.3.1 COATINGS ARE USED ON EXTERIOR SURFACES FOR DECORATION AND GENERAL MAINTENANCE
                    TABLE 62 EXTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 63 EXTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    TABLE 64 EXTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                    TABLE 65 EXTERIOR: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)

9 DECORATIVE COATINGS MARKET, BY USER TYPE (Page No. - 154)
    9.1 INTRODUCTION
           FIGURE 39 PROFESSIONAL SEGMENT TO ACCOUNT FOR LARGER SHARE (VOLUME) OF THE DECORATIVE COATINGS MARKET
           TABLE 66 DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2016–2020 (USD MILLION)
           TABLE 67 DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2021–2026 (USD MILLION)
           TABLE 68 DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2016–2020 (KILOTON)
           TABLE 69 DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2021–2026 (KILOTON)
    9.2 DIY
           9.2.1 COST CONSTRAINTS, CREATIVE CONTROL, AND FORCED LOCKDOWN INFLUENCING HOMEOWNERS TO OPT FOR DIY PAINTING
                    TABLE 70 DIY: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 71 DIY: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    TABLE 72 DIY: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                    TABLE 73 DIY: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)
    9.3 PROFESSIONAL
           9.3.1 INCREASING SPENDING POWER OF CONSUMERS SUPPORTING MARKET GROWTH IN THIS SEGMENT
           TABLE 74 PROFESSIONAL: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
           TABLE 75 PROFESSIONAL: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
           TABLE 76 PROFESSIONAL: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2016–2020 (KILOTON)
           TABLE 77 PROFESSIONAL: DECORATIVE COATINGS MARKET SIZE, BY REGION,  2021–2026 (KILOTON)

10 DECORATIVE COATINGS MARKET, BY PRODUCT TYPE (Page No. - 160)
     10.1 INTRODUCTION
     10.2 EMULSIONS
     10.3 WOOD COATINGS
             10.3.1 VARNISHES
             10.3.2 STAINS
     10.4 ENAMELS
     10.5 OTHERS

11 DECORATIVE COATINGS MARKET, BY COLOR TYPE (Page No. - 162)
     11.1 INTRODUCTION
             TABLE 78 DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2016–2020 (USD MILLION)
             TABLE 79 DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2021–2026 (USD MILLION)
             TABLE 80 DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2016–2020 (KILOTON)
             TABLE 81 DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2021–2026 (KILOTON)
     11.2 WHITE
             11.2.1 THE MOST POPULAR CHOICE OF COLOR USED WHEN PAINTING A HOME IS WHITE
                        TABLE 82 WHITE: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                        TABLE 83 WHITE: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                        TABLE 84 WHITE: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
                        TABLE 85 WHITE: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)
     11.3 OTHERS
             TABLE 86 OTHERS: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
             TABLE 87 OTHERS: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
             TABLE 88 OTHERS: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
             TABLE 89 OTHERS: DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)

12 DECORATIVE COATINGS MARKET, BY APPLICATION (Page No. - 168)
     12.1 INTRODUCTION
             FIGURE 40 RESIDENTIAL SEGMENT TO DOMINATE THE OVERALL DECORATIVE COATINGS MARKET
             TABLE 90 DECORATIVE COATINGS MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION)
             TABLE 91 DECORATIVE COATINGS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
             TABLE 92 DECORATIVE COATINGS MARKET SIZE, BY APPLICATION, 2016–2020 (KILOTON)
             TABLE 93 DECORATIVE COATINGS MARKET SIZE, BY APPLICATION, 2021–2026 (KILOTON)
             TABLE 94 RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (USD MILLION)
             TABLE 95 RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (USD MILLION)
             TABLE 96 RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (KILOTON)
             TABLE 97 RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (KILOTON)
     12.2 RESIDENTIAL
             12.2.1 NEW CONSTRUCTION
             12.2.2 REMODEL AND REPAINT
                        TABLE 98 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION,  2016–2020 (USD MILLION)
                        TABLE 99 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION,  2021–2026 (USD MILLION)
                        TABLE 100 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION,  2016–2020 (KILOTON)
                        TABLE 101 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL, BY REGION,  2021–2026 (KILOTON)
                        TABLE 102 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL (NEW CONSTRUCTION),  BY REGION, 2016–2020 (USD MILLION)
                        TABLE 103 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL(NEW CONSTRUCTION),  BY REGION, 2021–2026 (USD MILLION)
                        TABLE 104 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL (NEW CONSTRUCTION),  BY REGION, 2016–2020 (KILOTON)
                        TABLE 105 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL (NEW CONSTRUCTION),  BY REGION, 2021–2026 (KILOTON)
                        TABLE 106 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL (REMODEL AND REPAINT),  BY REGION, 2016–2020 (USD MILLION)
                        TABLE 107 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL (REMODEL AND REPAINT), BY REGION, 2021–2026 (USD MILLION)
                        TABLE 108 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL(REMODEL AND REPAINT), BY REGION, 2016–2020 (KILOTON)
                        TABLE 109 DECORATIVE COATINGS MARKET SIZE IN RESIDENTIAL (REMODEL AND REPAINT),  BY REGION, 2021–2026 (KILOTON)
     12.3 NON-RESIDENTIAL
             12.3.1 COMMERCIAL
             12.3.2 INDUSTRIAL
             12.3.3 INFRASTRUCTURE
                        TABLE 110 DECORATIVE COATINGS MARKET SIZE IN NON-RESIDENTIAL, BY REGION,  2016–2020 (USD MILLION)
                        TABLE 111 DECORATIVE COATINGS MARKET SIZE IN NON-RESIDENTIAL, BY REGION,  2021–2026 (USD MILLION)
                        TABLE 112 DECORATIVE COATINGS MARKET SIZE IN NON-RESIDENTIAL, BY REGION,  2016–2020 (KILOTON)
                        TABLE 113 DECORATIVE COATINGS MARKET SIZE IN NON-RESIDENTIAL, BY REGION,  2021–2026 (KILOTON)

13 DECORATIVE COATINGS MARKET, BY REGION (Page No. - 180)
     13.1 INTRODUCTION
             FIGURE 41 APAC TO REGISTER THE HIGHEST CAGR BETWEEN 2021 AND 2026
             TABLE 114 DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
             TABLE 115 DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
             TABLE 116 DECORATIVE COATINGS MARKET SIZE, BY REGION, 2016–2020 (KILOTON)
             TABLE 117 DECORATIVE COATINGS MARKET SIZE, BY REGION, 2021–2026 (KILOTON)
     13.2 APAC
             FIGURE 42 APAC: DECORATIVE COATINGS MARKET SNAPSHOT
             TABLE 118 APAC: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
             TABLE 119 APAC: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             TABLE 120 APAC: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY, 2016–2020 (KILOTON)
             TABLE 121 APAC: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY, 2021–2026 (KILOTON)
             TABLE 122 APAC: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2020 (USD MILLION)
             TABLE 123 APAC: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2021–2026 (USD MILLION)
             TABLE 124 APAC: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2020 (KILOTON)
             TABLE 125 APAC: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2021–2026 (KILOTON)
             TABLE 126 APAC: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2016–2020 (USD MILLION)
             TABLE 127 APAC: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY, 2021–2026 (USD MILLION)
             TABLE 128 APAC: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,2016–2020 (KILOTON)
             TABLE 129 APAC: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY, 2021–2026 (KILOTON)
             TABLE 130 APAC: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2016–2020 (USD MILLION)
             TABLE 131 APAC: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
             TABLE 132 APAC: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,2016–2020 (KILOTON)
             TABLE 133 APAC: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION, 2021–2026 (KILOTON)
             TABLE 134 APAC: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION,  2016–2020 (USD MILLION)
             TABLE 135 APAC: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION,  2021–2026 (USD MILLION)
             TABLE 136 APAC: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (KILOTON)
             TABLE 137 APAC: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (KILOTON)
             TABLE 138 APAC: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (USD MILLION)
             TABLE 139 APAC: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (USD MILLION)
             TABLE 140 APAC: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE, 2016–2020 (KILOTON)
             TABLE 141 APAC: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE, 2021–2026 (KILOTON)
             TABLE 142 APAC: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2016–2020 (USD MILLION)
             TABLE 143 APAC: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2021–2026 (USD MILLION)
             TABLE 144 APAC: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2016–2020 (KILOTON)
             TABLE 145 APAC: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE, 2021–2026 (KILOTON)
             TABLE 146 APAC: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (USD MILLION)
             TABLE 147 APAC: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (USD MILLION)
             TABLE 148 APAC: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2016–2020 (KILOTON)
             TABLE 149 APAC: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2021–2026 (KILOTON)
             13.2.1 CHINA
                        13.2.1.1 Foreign investment to drive the market
             13.2.2 INDIA
                        13.2.2.1 Boom in real estate industry to drive the market
             13.2.3 JAPAN
                        13.2.3.1 Investments in commercial and reconstruction of buildings by the government to boost the demand
             13.2.4 AUSTRALIA & NEW ZEALAND
                        13.2.4.1 Increased activities in residential construction and renovation sectors driving the market
             13.2.5 INDONESIA
                        13.2.5.1 Government, foreign investments, and the private sector supporting continuous growth
             13.2.6 THAILAND
                        13.2.6.1 Increasing customer awareness about aesthetics and functionalities of decorative coating products to propel the market
             13.2.7 MALAYSIA
                        13.2.7.1 Strong construction activities to boost the market
             13.2.8 VIETNAM
                        13.2.8.1 New construction projects to spur market growth
             13.2.9 PHILIPPINES
                        13.2.9.1 Highest construction growth rates to favor market growth
             13.2.10 REST OF APAC
     13.3 NORTH AMERICA
             FIGURE 43 NORTH AMERICA: DECORATIVE COATINGS MARKET SNAPSHOT
             TABLE 150 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (USD MILLION)
             TABLE 151 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
             TABLE 152 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (KILOTON)
             TABLE 153 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (KILOTON)
             TABLE 154 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2016–2020 (USD MILLION)
             TABLE 155 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (USD MILLION)
             TABLE 156 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2016–2020 (KILOTON)
             TABLE 157 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (KILOTON)
             TABLE 158 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2016–2020 (USD MILLION)
             TABLE 159 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2021–2026 (USD MILLION)
             TABLE 160 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2016–2020 (KILOTON)
             TABLE 161 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2021–2026 (KILOTON)
             TABLE 162 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2016–2020 (USD MILLION)
             TABLE 163 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             TABLE 164 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2016–2020 (KILOTON)
             TABLE 165 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2021–2026 (KILOTON)
             TABLE 166 NORTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (USD MILLION)
             TABLE 167 NORTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (USD MILLION)
             TABLE 168 NORTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (KILOTON)
             TABLE 169 NORTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (KILOTON)
             TABLE 170 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (USD MILLION)
             TABLE 171 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (USD MILLION)
             TABLE 172 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (KILOTON)
             TABLE 173 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (KILOTON)
             TABLE 174 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (USD MILLION)
             TABLE 175 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (USD MILLION)
             TABLE 176 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (KILOTON)
             TABLE 177 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (KILOTON)
             TABLE 178 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (USD MILLION)
             TABLE 179 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (USD MILLION)
             TABLE 180 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (KILOTON)
             TABLE 181 NORTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (KILOTON)
             13.3.1 US
                        13.3.1.1 Increasing private residential and non-residential constructions to boost the market
             13.3.2 CANADA
                        13.3.2.1 Residential construction to be a major contributor to growth of the decorative coatings market
             13.3.3 MEXICO
                        13.3.3.1 New construction in the residential segment to support market growth
     13.4 EUROPE
             FIGURE 44 EUROPE: DECORATIVE COATINGS MARKET SNAPSHOT
             TABLE 182 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (USD MILLION)
             TABLE 183 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
             TABLE 184 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (KILOTON)
             TABLE 185 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (KILOTON)
             TABLE 186 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2020 (USD MILLION)
             TABLE 187 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (USD MILLION)
             TABLE 188 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE, 2016–2020 (KILOTON)
             TABLE 189 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (KILOTON)
             TABLE 190 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2016–2020 (USD MILLION)
             TABLE 191 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2021–2026 (USD MILLION)
             TABLE 192 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2016–2020 (KILOTON)
             TABLE 193 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2021–2026 (KILOTON)
             TABLE 194 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2016–2020 (USD MILLION)
             TABLE 195 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             TABLE 196 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2016–2020 (KILOTON)
             TABLE 197 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2021–2026 (KILOTON)
             TABLE 198 EUROPE: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (USD MILLION)
             TABLE 199 EUROPE: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (USD MILLION)
             TABLE 200 EUROPE: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (KILOTON)
             TABLE 201 EUROPE: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (KILOTON)
             TABLE 202 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (USD MILLION)
             TABLE 203 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (USD MILLION)
             TABLE 204 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (KILOTON)
             TABLE 205 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (KILOTON)
             TABLE 206 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (USD MILLION)
             TABLE 207 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (USD MILLION)
             TABLE 208 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (KILOTON)
             TABLE 209 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (KILOTON)
             TABLE 210 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (USD MILLION)
             TABLE 211 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (USD MILLION)
             TABLE 212 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2016–2020 (KILOTON)
             TABLE 213 EUROPE: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE, 2021–2026 (KILOTON)
             13.4.1 GERMANY
                        13.4.1.1 Implementation of stringent environmental regulations increasing the production of decorative coatings
             13.4.2 RUSSIA
                        13.4.2.1 Growing population leading to rise in applications of decorative coatings
             13.4.3 UK
                        13.4.3.1 Growing construction sector to boost the demand for decorative coatings
             13.4.4 FRANCE
                        13.4.4.1 Development of affordable houses and renewable energy infrastructure to drive the demand for decorative coatings
             13.4.5 ITALY
                        13.4.5.1 New project finance rules and investment policies in the construction sector to support market growth
             13.4.6 SPAIN
                        13.4.6.1 Government investments in infrastructure, housing units, and other infrastructures to boost the market
             13.4.7 TURKEY
                        13.4.7.1 Rapid urbanization, rising middle-class population, increasing purchasing power to drive the demand for decorative coatings
             13.4.8 REST OF EUROPE
     13.5 MIDDLE EAST & AFRICA
             TABLE 214 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (USD MILLION)
             TABLE 215 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
             TABLE 216 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (KILOTON)
             TABLE 217 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (KILOTON)
             TABLE 218 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2016–2020 (USD MILLION)
             TABLE 219 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (USD MILLION)
             TABLE 220 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2016–2020 (KILOTON)
             TABLE 221 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (KILOTON)
             TABLE 222 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE,  BY TECHNOLOGY, 2016–2020 (USD MILLION)
             TABLE 223 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY, 2021–2026 (USD MILLION)
             TABLE 224 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE,  BY TECHNOLOGY, 2016–2020 (KILOTON)
             TABLE 225 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE,  BY TECHNOLOGY, 2021–2026 (KILOTON)
             TABLE 226 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE,  BY APPLICATION, 2016–2020 (USD MILLION)
             TABLE 227 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE,  BY APPLICATION, 2021–2026 (USD MILLION)
             TABLE 228 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE,  BY APPLICATION, 2016–2020 (KILOTON)
             TABLE 229 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE,  BY APPLICATION, 2021–2026 (KILOTON)
             TABLE 230 MIDDLE EAST & AFRICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (USD MILLION)
             TABLE 231 MIDDLE EAST & AFRICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (USD MILLION)
             TABLE 232 MIDDLE EAST & AFRICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (KILOTON)
             TABLE 233 MIDDLE EAST & AFRICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (KILOTON)
             TABLE 234 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (USD MILLION)
             TABLE 235 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (USD MILLION)
             TABLE 236 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (KILOTON)
             TABLE 237 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (KILOTON)
             TABLE 238 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (USD MILLION)
             TABLE 239 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (USD MILLION)
             TABLE 240 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (KILOTON)
             TABLE 241 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (KILOTON)
             TABLE 242 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (USD MILLION)
             TABLE 243 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (USD MILLION)
             TABLE 244 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (KILOTON)
             TABLE 245 MIDDLE EAST & AFRICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (KILOTON)
             13.5.1 SAUDI ARABIA
                        13.5.1.1 Mega housing projects are to boost the demand for decorative coatings
             13.5.2 SOUTH AFRICA
                        13.5.2.1 Substantial demand for decorative coatings witnessed in building projects
             13.5.3 KUWAIT
                        13.5.3.1 Government programs to promote the development of affordable housing
             13.5.4 QATAR
                        13.5.4.1 Development of infrastructure, schools and healthcare projects to drive the demand for decorative coatings
             13.5.5 EGYPT
                        13.5.5.1 New business and residential projects under construction to enhance the demand for decorative coatings
             13.5.6 REST OF THE MIDDLE EAST & AFRICA
     13.6 SOUTH AMERICA
             TABLE 246 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (USD MILLION)
             TABLE 247 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
             TABLE 248 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2016–2020 (KILOTON)
             TABLE 249 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COUNTRY,  2021–2026 (KILOTON)
             TABLE 250 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2016–2020 (USD MILLION)
             TABLE 251 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (USD MILLION)
             TABLE 252 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2016–2020 (KILOTON)
             TABLE 253 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY RESIN TYPE,  2021–2026 (KILOTON)
             TABLE 254 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2016–2020 (USD MILLION)
             TABLE 255 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2021–2026 (USD MILLION)
             TABLE 256 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2016–2020 (KILOTON)
             TABLE 257 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY TECHNOLOGY,  2021–2026 (KILOTON)
             TABLE 258 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2016–2020 (USD MILLION)
             TABLE 259 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2021–2026 (USD MILLION)
             TABLE 260 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2016–2020 (KILOTON)
             TABLE 261 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY APPLICATION,  2021–2026 (KILOTON)
             TABLE 262 SOUTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (USD MILLION)
             TABLE 263 SOUTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (USD MILLION)
             TABLE 264 SOUTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2016–2020 (KILOTON)
             TABLE 265 SOUTH AMERICA: RESIDENTIAL DECORATIVE COATINGS MARKET SIZE, BY SUB-APPLICATION, 2021–2026 (KILOTON)
             TABLE 266 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (USD MILLION)
             TABLE 267 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (USD MILLION)
             TABLE 268 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2016–2020 (KILOTON)
             TABLE 269 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COATING TYPE,  2021–2026 (KILOTON)
             TABLE 270 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (USD MILLION)
             TABLE 271 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (USD MILLION)
             TABLE 272 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2016–2020 (KILOTON)
             TABLE 273 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY USER TYPE,  2021–2026 (KILOTON)
             TABLE 274 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (USD MILLION)
             TABLE 275 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (USD MILLION)
             TABLE 276 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2016–2020 (KILOTON)
             TABLE 277 SOUTH AMERICA: DECORATIVE COATINGS MARKET SIZE, BY COLOR TYPE,  2021–2026 (KILOTON)
             13.6.1 BRAZIL
                        13.6.1.1 Rising homeownership and living standards and easier credit availability to fuel the demand
             13.6.2 ARGENTINA
                        13.6.2.1 Increase in population and improved economic conditions to increase demand for decorative coatings
             13.6.3 REST OF SOUTH AMERICA

14 COMPETITIVE LANDSCAPE (Page No. - 250)
     14.1 OVERVIEW
             14.1.1 OVERVIEW OF STRATEGIES ADOPTED BY KEY DECORATIVE COATINGS MARKET PLAYERS
     14.2 COMPETITIVE SCENARIO
             14.2.1 MARKET EVALUATION MATRIX
                          TABLE 278 COMPANY FOOTPRINT
                          TABLE 279 COMPANY INDUSTRY FOOTPRINT
                        TABLE 280 COMPANY REGION FOOTPRINT
                        TABLE 281 STRATEGIC DEVELOPMENTS, BY COMPANY
                        TABLE 282 STRATEGIES ADOPTED, 2016–2021
                        TABLE 283 GROWTH STRATEGIES ADOPTED BY KEY COMPANIES, 2016–2021
     14.3 COMPANY EVALUATION QUADRANT
             14.3.1 STARS
             14.3.2 EMERGING LEADERS
             14.3.3 PERVASIVE
             14.3.4 EMERGING COMPANIES
                        FIGURE 45 DECORATIVE COATINGS MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2020
     14.4 STRENGTH OF PRODUCT PORTFOLIO
     14.5 SME MATRIX, 2020
             14.5.1 RESPONSIVE COMPANIES
             14.5.2 PROGRESSIVE COMPANIES
             14.5.3 STARTING BLOCKS
             14.5.4 DYNAMIC COMPANIES
                        FIGURE 46 DECORATIVE COATINGS MARKET: EMERGING COMPANIES’ COMPETITIVE LEADERSHIP MAPPING, 2020
     14.6 DECORATIVE COATINGS MARKET RANKING ANALYSIS (2020): COMPETITIVE MARKET
     14.7 DECORATIVE COATINGS MARKET SHARE
             FIGURE 47 MARKET SHARE OF DECORATIVE COATINGS (2020)
     14.8 COMPANY REVENUE ANALYSIS
             FIGURE 48 COMPANY REVENUE ANALYSIS, 2016-2020
             14.8.1 PPG INDUSTRIES INC.
             14.8.2 THE SHERWIN-WILLIAMS COMPANY
             14.8.3 AKZONOBEL N.V.
             14.8.4 NIPPON PAINT HOLDINGS CO. LTD
             14.8.5 ASIAN PAINTS LIMITED
     14.9 COMPETITIVE SITUATIONS AND TRENDS
             TABLE 284 DECORATIVE COATINGS MARKET: PRODUCT LAUNCHES, 2016–2021
             TABLE 285 DECORATIVE COATINGS MARKET: DEALS, 2016–2021

15 COMPANY PROFILES (Page No. - 279)
     15.1 MAJOR PLAYERS
(Business overview, Products offered, Recent Developments, MNM view)* 
             15.1.1 THE SHERWIN-WILLIAMS COMPANY
                        TABLE 286 THE SHERWIN-WILLIAMS COMPANY: COMPANY OVERVIEW
                        FIGURE 49 THE SHERWIN-WILLIAMS COMPANY: COMPANY SNAPSHOT
                        TABLE 287 THE SHERWIN-WILLIAMS COMPANY: PRODUCT LAUNCHES
                        TABLE 288 THE SHERWIN-WILLIAMS COMPANY: DEALS
             15.1.2 PPG INDUSTRIES INC.
                        TABLE 289 PPG INDUSTRIES INC.: COMPANY OVERVIEW
                        FIGURE 50 PPG INDUSTRIES INC.: COMPANY SNAPSHOT
                        TABLE 290 PPG INDUSTRIES INC.: PRODUCT LAUNCHES
                        TABLE 291 PPG INDUSTRIES INC.: DEALS
             15.1.3 AKZONOBEL N.V.
                        TABLE 292 AKZONOBEL N.V.: COMPANY OVERVIEW
                        FIGURE 51 AKZONOBEL N.V.: COMPANY SNAPSHOT
                        TABLE 293 AKZONOBEL N.V.: PRODUCT LAUNCHES
                        TABLE 294 AKZONOBEL N.V.: DEALS
             15.1.4 BASF SE
                        TABLE 295 BASF SE: COMPANY OVERVIEW
                        FIGURE 52 BASF SE: COMPANY SNAPSHOT
                        TABLE 296 BASF SE: PRODUCT LAUNCHES
                        TABLE 297 BASF SE: DEALS
             15.1.5 ASIAN PAINTS LIMITED
                        TABLE 298 ASIAN PAINTS LIMITED: COMPANY OVERVIEW
                        FIGURE 53 ASIAN PAINTS LIMITED: COMPANY SNAPSHOT
                        TABLE 299 ASIAN PAINTS LIMITED: PRODUCT LAUNCHES
                        TABLE 300 ASIAN PAINTS LIMITED: DEALS
             15.1.6 KANSAI PAINT CO., LTD.
                        TABLE 301 KANSAI PAINTS CO., LTD.: COMPANY OVERVIEW
                        FIGURE 54 KANSAI PAINT CO. LTD.: COMPANY SNAPSHOT
                        TABLE 302 KANSAI PAINT CO., LTD.: PRODUCT LAUNCHES
                        TABLE 303 KANSAI PAINT CO., LTD.: DEALS
             15.1.7 NIPPON PAINT HOLDINGS CO. LTD.
                        TABLE 304 NIPPON PAINT HOLDINGS CO. LTD.: COMPANY OVERVIEW
                        FIGURE 55 NIPPON PAINT HOLDINGS CO. LTD.: COMPANY SNAPSHOT
                        TABLE 305 NIPPON PAINT CO., LTD.: PRODUCT LAUNCHES
                        TABLE 306 NIPPON PAINT HOLDINGS CO. LTD.: DEALS
             15.1.8 MASCO CORPORATION
                        TABLE 307 MASCO CORPORATION: COMPANY OVERVIEW
                        FIGURE 56 MASCO CORPORATION: COMPANY SNAPSHOT
             15.1.9 JOTUN A/S
                        TABLE 308 JOTUN A/S: COMPANY OVERVIEW
                        FIGURE 57 JOTUN A/S: COMPANY SNAPSHOT
                        TABLE 309 JOTUN A/S: DEALS
             15.1.10 RPM INTERNATIONAL INC.
                        TABLE 310 RPM INTERNATIONAL INC.: COMPANY OVERVIEW
                        FIGURE 58 RPM INTERNATIONAL INC.: COMPANY SNAPSHOT
                        TABLE 311 RPM INTERNATIONAL INC.: DEALS
     15.2 OTHER COMPANIES
             15.2.1 HEMPEL A/S
                        TABLE 312 HEMPEL A/S: COMPANY OVERVIEW
                        TABLE 313 HEMPEL A/S: DEALS
             15.2.2 DAW SE
                        TABLE 314 DAW SE: COMPANY OVERVIEW
                        TABLE 315 DAW SE: DEALS
             15.2.3 CROMOLOGY (FORMERLY MATERIS PAINTS)
                        TABLE 316 CROMOLOGY: COMPANY OVERVIEW
             15.2.4 DIAMOND-VOGEL PAINT COMPANY
                        TABLE 317 DIAMOND-VOGEL PAINT COMPANY: COMPANY OVERVIEW
                        TABLE 318 DIAMOND-VOGEL PAINT COMPANY: NEW PRODUCT LAUNCHES
             15.2.5 BENJAMIN MOORE & CO.
                        TABLE 319 BENJAMIN MOORE & CO.: COMPANY OVERVIEW
                        TABLE 320 BENJAMIN MOORE & CO.: NEW PRODUCT LAUNCHES
             15.2.6 KELLY-MOORE PAINTS
                        TABLE 321 KELLY-MOORE PAINTS: COMPANY OVERVIEW
             15.2.7 BRILLUX GMBH & CO. KG
                        TABLE 322 BRILLUX GMBH & CO. KG: COMPANY OVERVIEW
                        TABLE 323 BRILLUX GMBH & CO. KG: NEW PRODUCT LAUNCHES
             15.2.8 BERGER PAINTS INDIA LIMITED
                        TABLE 324 BERGER PAINTS INDIA LIMITED: COMPANY OVERVIEW
             15.2.9 CARPOLY CHEMICAL GROUP CO., LTD.
                        TABLE 325 CARPOLY CHEMICAL GROUP CO., LTD.: COMPANY OVERVIEW
             15.2.10 CLOVERDALE PAINT INC.
                        TABLE 326 CLOVERDALE PAINT INC.: COMPANY OVERVIEW
             15.2.11 STO CORP
                        TABLE 327 STO CORP: COMPANY OVERVIEW
             15.2.12 LANCO PAINTS
                        TABLE 328 LANCO PAINTS: COMPANY OVERVIEW
             15.2.13 GUANGDONG MAYDOS BUILDING MATERIALS CO., LTD.
                        TABLE 329 GUANGDONG MAYDOS BUILDING MATERIALS CO., LTD.: COMPANY OVERVIEW
             15.2.14 H-I-S COATINGS & PAINT MANUFACTURING CO.
                        TABLE 330 H-I-S COATINGS & PAINT MANUFACTURING CO.: COMPANY OVERVIEW
             15.2.15 FUJIKURA KASEI CO., LTD.
                        TABLE 331 FUJIKURA KASEI CO., LTD.: COMPANY OVERVIEW
*Details on Business overview, Products offered, Recent Developments, MNM view might not be captured in case of unlisted companies. 

16 APPENDIX (Page No. - 378)
     16.1 DISCUSSION GUIDE
     16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     16.3 AVAILABLE CUSTOMIZATIONS
     16.4 RELATED REPORTS
     16.5 AUTHOR DETAILS

The study involves four major activities in estimating the current market size of decorative coatings. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both the top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakdown and data triangulation methods were used to estimate the size of the segments and sub-segments of the overall market.

Secondary Research

In the secondary research process, various secondary sources, such as Hoovers, Bloomberg BusinessWeek, and Dun & Bradstreet, have been referred to identifying and collecting information for this study. These secondary sources also included annual reports, press releases & investor presentations of companies; white papers; certified publications; articles by recognized authors; gold standard & silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

The decorative coatings market comprises several stakeholders, such as raw material suppliers, processors, end-product manufacturers, and regulatory organizations. The demand side of this market is characterized by the development in applications, such as residential and non-residential. The supply side is characterized by advancements in technology. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information.

Following is the breakdown of primary respondents:

Decorative Coatings Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the total size of the decorative coatings market. These methods were also used extensively to estimate the sizes of various sub-segments in the market. The research methodology used to estimate the market size includes the following:

  • The key players in the market have been identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Global Decorative Coatings Market Size: Bottom-Up Approach

Decorative Coatings Market Size, and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size-using the market size estimation processes as explained above-the market was split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and sub-segment, the data triangulation, and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To analyze and forecast the size of the global decorative coatings market in terms of value and volume
  • To define, describe, and forecast the decorative coatings market by resin type, technology, coating type, product type, user type, application, and region
  • To forecast the decorative coatings market size with respect to five main regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East & Africa, and South America
  • To provide detailed information about the key factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To strategically analyze micromarkets1 concerning individual growth trends, growth prospects, and their contribution to the overall market
  • To analyze the opportunities in the market for stakeholders and provide a competitive landscape for the market leaders
  • To analyze competitive developments, such as acquisitions, new product launches, investments, expansions, agreements, collaborations, and partnerships in the decorative coatings market
  • To strategically profile the key players and comprehensively analyze their market shares and core competencies2

Note: 1. Micromarkets are defined as the subsegments of the global decorative coatings market included in the report.
2. Core competencies of companies are determined in terms of their key developments and key strategies adopted by them to sustain in the market.

Available Customizations

MarketsandMarkets offers customizations according to the specific needs of the companies with the given market data.

The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of the product portfolio of each company

Regional Analysis

  • Further breakdown of the decorative coatings market, by country

Company Information

  • Detailed analysis and profiling of additional market players (up to five)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Decorative Coatings Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Decorative Coatings Market

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