Flexographic Printing Market by Offering (Flexographic Printing Machine, Flexographic Printing Ink) Application (Corrugated Packaging, Flexible Packaging, Labels & Tags), Automation Type( Automatic, Semi-automatic) Region - Global Forecast to 2028
[201 Pages Report] The flexographic printing market is expected to be valued at USD 8.7 billion in 2023 and reach USD 10.6 billion by 2028, growing at a CAGR of 4.1% from 2023 to 2028. The growth of the consumer goods industry is one of the major industrial growths to support the printing and packaging industries. Increased consumer spending power and demand for various consumer products extend the demand for packaging, labels, and other printed materials, creating opportunities for flexographic printing to cater to these needs.
The objective of the report is to define, describe, and forecast the flexographic printing market based on offering, application, and region.
Flexographic Printing Market Forecast to 2028
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Flexographic printing market Dynamics
Drivers: Growth of the packaging industry
The packaging industry is driven by increasing consumer demand for packaged goods, contributing significantly to flexographic printing demand as flexographic printing is widely used for packaging materials such as labels, cartons, bags, and flexible packaging. The packaging industry is continually evolving with growing trends such as booming E-commerce and online shopping, due to which there has been a surge in demand for packaging material to protect and deliver the products. Increased awareness towards sustainability of the environment and demand for eco-friendly packaging solutions by the companies have added to the growth of this industry.
Labor cost and skilled workforce
The operation of flexographic printing equipment requires knowledgeable and experienced operators who can efficiently manage the printing process and perform maintenance. Labor costs and the availability of a skilled workforce can indeed be a restraint for the flexographic printing market. Flexographic printing involves complex machinery, plate-making processes, ink mixing, and color management. skilled operators are essential to ensure the printing process runs smoothly, efficiently, and produces high-quality output. Proper investments in workforce training are essential for the printing process. Hence, the availability of a skilled workforce and the associated labor costs can impact the flexographic printing market's efficiency, quality, and competitiveness.
Opportunity: Customization and personalization packaging
Flexographic printing allows businesses to create custom designs and branding that stands out in the market. This uniqueness helps brands differentiate themselves and establish a strong identity in consumers' minds. The versatility provided by the flexographic printing market are well-suited for producing tailored packaging solutions rendering the demand of customization by the consumers based on target demographics, events, or seasons. Flexographic printing can integrate variable data printing, enabling the incorporation of individualized text, images, and QR codes. This capability is particularly valuable for promotions, personalized messages, and serialized labels. Moreover, its printing efficiency makes producing small batches of customized products feasible, catering to niche markets and micro-targeted audiences.
Challenge: Shift in market demand
Changing Consumer Preferences for packaging design, materials, and sustainability practices increases demand for flexographic printers to offer solutions that align with these shifting demands. The rise of e-commerce has led to unique packaging requirements, such as shipping-friendly designs and unboxing experiences. Flexographic printers must cater to these specialized needs to serve e-commerce businesses effectively. The trend towards shorter print runs and on-demand printing requires flexographic printers to optimize their processes to efficiently cater to these smaller production quantities. In addition to that brands also become more price-sensitive due to economic fluctuations. Flexographic printers must balance cost-effective solutions while delivering high-quality, visually appealing printed materials.
Flexographic printing Map/Ecosystem:
Market for corrugated packaging is expected to have largest market share during the forecast period.
In 2022, corrugated packaging held the largest share of the flexographic printing market, and a similar trend is likely to be observed in the coming years. Corrugated packaging plays a significant role in the flexographic printing market as it is widely used in printing methods for packaging materials, including corrugated boxes. These types of packaging are commonly used for shipping and storing products. Applying flexographic printing to these boxes allows manufacturers and retailers to directly print branding elements, product information, logos, barcodes, and other relevant details onto the packaging. Bobst (Switzerland), Heidelberger Druckmaschinen AG (Germany), and Nilpeter A/S (US) are a few of the key players offering corrugated packaging.
Market for the wide web flexographic printing machine to have largest market size during the forecast period.
Wide web in flexographic printing involves using flexographic technology to print on substrates of significant width. This segment of the market is known for its capability to produce large-scale packaging materials and printed products efficiently. Wide web printing is chosen for its ability to produce a significant amount of printed material in a relatively short amount of time, making it ideal for industrial-scale applications such as producing packaging materials for bulk items (grains, cement, and other industrial goods). It is cost-effective for large print runs, where the benefits of scale contribute to lower costs per unit. Moreover, it can also be integrated with digital printing technologies for variable data and customization.
Flexible packaging application segment is expected to hold the highest growth rate in the flexographic printing market during the forecast period
Flexible packaging application segment is expected to hold the highest growth rate in the flexographic printing market during the forecast period. Flexible packaging is a type of packaging that is made from flexible materials that can be easily molded, folded, or bent. This packaging type offers various benefits in terms of convenience, preservation, and sustainability. Flexible packaging serves a wide range of industries and sectors such as food, beverages, personal care items, and pharmaceuticals among others. The materials used in flexible packaging are plastic films, aluminum foil, paper, and laminates, which combined to create structures that provide barrier properties to protect the contents from moisture, oxygen, light, and other external factors.
Flexographic printing market in the Asia Pacific estimated to grow at the fastest rate during the forecast period.
The flexographic printing market in the Asia Pacific has been studied for China, Japan, South Korea, India, and the Rest of Asia Pacific. The growth of the flexographic printing market in the Asia Pacific is attributed to the growing demand for quality, efficiency, and innovation which the packaging industry demands. The availability of cheap and abundant labor, along with low prices of energy and relaxed environmental norms, has aided the growth of packaging printing companies.
Flexographic Printing Market by Region
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Key Market Players
Major vendors in the flexographic printing companies include Bobst (Switzerland), Mark Andy Inc. (US), Nilpeter A/S (US), Amcor Plc (Australia), Windmöller & Hölscher (Germany), Heidelberger Druckmaschinen AG (Germany); MPS Systems B.V. (Netherlands).
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- Latest News, Updates & Trend analysis
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Report Metric |
Details |
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Market size available for years |
2019—2028 |
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Base year |
2022 |
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Forecast period |
2023—2028 |
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Forecast Units |
USD Million/USD Billion |
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Segments Covered |
Offering, Application, and Region |
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Geographic regions covered |
North America, Europe, Asia Pacific, and RoW |
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Companies covered |
Bobst (Switzerland), Mark Andy Inc. (US), Windmöller & Hölscher (Germany), Heidelberger Druckmaschinen AG (Germany), MPS Systems B.V. (Netherlands), NilpeterA/S (US), Amcor Plc (Australia), Aim Machinetechnik Pvt. Ltd (India), Rotatek (Germany), Koenig & Bauer AG (Germany), Comexi (Spain), Uteco (Italy), Codimag (France), Gaullus (Switzerland), Tresu Group (Denmark), Komori Corporation (Japan), Nuova Gidue (Italy), Omet Group (Italy), Flint Group (Luxembourg), Allstein GmbH (Germany), Soma Engineering (Czech Republic), Edale (Italy), Barry Wehmiller (US), Westrock (US), Andreson & Vreeland (US). |
Flexographic Printing Market Highlights
This research report categorizes the flexographic printing market based on offering, application and region.
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Segment |
Subsegment |
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By Offering |
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By Type |
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By Method |
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By Type |
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By Automation Type |
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By Application |
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By Region |
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Recent Developments
- For instance, In February 2021, Mark Andy, Inc. (US) announced the launch of its latest production inkjet press, Digital Series iQ. Built on Mark Andy Inc. evolution series of flexographic platform for providing flexibility in various applications, the press uses a Domino N610i UV inkjet module for high-quality production-class printing. Moreover the press has a high-quality print resolution achieving speeds up to 230 fpm (70 mpm) in rapid production mode
- In August 2022, Windmöller & Hölscher (W&H) has launched the VISTAFLEX II, which is CI flexographic press with wide-web press that could run jobs 24/7 with a speed of up to 800 m/min (2,620 ft/min) with quick and easy job changeovers. Moreover, this version is launched with technical upgradation and modern look.
Critical questions answered by this report:
What are the key strategies adopted by key companies in the flexographic printing market?
Product launches, acquisitions, and collaborations have been and continue to be some of the major strategies adopted by the key players to grow in the flexographic printing market.
What region dominates the flexographic printing market?
The Asia Pacific region will dominate the flexographic printing market.
What application dominates the flexographic printing market?
The corrugated packaging segment is expected to dominate the flexographic printing market.
Which printing machine type dominates the flexographic printing machine market?
The wide web flexographic printing machine is expected to have the largest market size during the forecast period.
Who are the major companies in the flexographic printing market?
The major players in the flexographic printing market include Bobst (Switzerland), Mark Andy Inc. (US), Heidelberger Druckmaschinen AG (Germany), MPS Systems B.V. (Netherlands), Windmöller & Hölscher (Germany).
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The research process for this study included systematic gathering, recording, and analysis of data about customers and companies operating in the flexographic printing market. This process involved the extensive use of secondary sources, directories, and databases (Factiva, Oanda, and OneSource) for identifying and collecting valuable information for the comprehensive, technical, market-oriented, and commercial study of the flexographic printing market. In-depth interviews were conducted with primary respondents, including experts from core and related industries and preferred manufacturers, to obtain and verify critical qualitative and quantitative information as well as to assess growth prospects. Key players in the flexographic printing market were identified through secondary research, and their market rankings were determined through primary and secondary research. This research included studying annual reports of top players and interviewing key industry experts such as CEOs, directors, and marketing executives.
Secondary Research
In the secondary research process, various sources were used to identify and collect information important for this study. These include annual reports, press releases & investor presentations of companies, white papers, technology journals, certified publications, articles by recognized authors, directories, and databases.
Secondary research was mainly used to obtain key information about the industry's supply chain, the total pool of market players, the classification of the market according to industry trends to the bottom-most level, regional markets, and key developments from the market and technology-oriented perspectives.
Primary Research
Primary research was also conducted to identify the segmentation types, key players, competitive landscape, and key market dynamics, such as drivers, restraints, opportunities, challenges, and industry trends, along with key strategies adopted by players operating in the flexographic printing market. Extensive qualitative and quantitative analyses were performed on the complete market engineering process to list key information and insights throughout the report.
Extensive primary research has been conducted after acquiring knowledge about the flexographic printing market scenario through secondary research. Several primary interviews have been conducted with experts from both demand (end users) and supply side (flexographic printing machine and supplies /service providers) across four major geographic regions: North America, Europe, Asia Pacific, and RoW. Approximately 80% and 20% of the primary interviews have been conducted from the supply and demand side, respectively. These primary data have been collected through questionnaires, emails, and telephonic interviews.
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Market Size Estimation
In the complete market engineering process, both top-down and bottom-up approaches were implemented, along with several data triangulation methods, to estimate and validate the size of the flexographic printing market and various other dependent submarkets. Key players in the market were identified through secondary research, and their market share in the respective regions was determined through primary and secondary research. This entire research methodology included the study of annual and financial reports of the top players, as well as interviews with experts (such as CEOs, VPs, directors, and marketing executives) for key insights (quantitative and qualitative).
All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study were accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data was consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Flexographic Printing Market: Bottom-Up Approach
Flexographic printing Market: Top-down Approach
Data Triangulation
After arriving at the overall market size from the market size estimation process, as explained above, the total market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, market breakdown and data triangulation procedures have been employed, wherever applicable. The data have been triangulated by studying various factors and trends from both the demand and supply sides. Along with this, the market has been validated using top-down and bottom-up approaches.
Market Definition
The flexographic printing technology plates made of flexible materials such as plastics, rubbers, and UV-sensitive polymers are used. This printing technology is widely used for packaging printing due to wide range of benefits, such as high-quality printed images and high production speed. It is used to print corrugated containers, folding cartons, labels and tags, paper sacks, plastic bags among others. The key offerings of the market include flexographic printing machines and flexographic printing inks.
Key Stakeholders
- Manufacturers of flexographic printing machines
- Suppliers of flexographic printing inks
- Consumables and accessories providers
- Packaging and label manufacturers
- Retailers and consumer goods producers
- Printers and printing service providers
Report Objectives
- To describe, segment, and forecast the flexographic printing market based on offering and application in terms of value.
- To describe and forecast the flexographic printing machine market by type and automation type in terms of value.
- To describe and forecast the flexographic printing ink market by type in terms of value.
- To describe and forecast the market for four key regions: North America, Europe, Asia Pacific, and the Rest of the World (RoW), in terms of value.
- To describe elements with varied types and application modes of the flexographic printing market.
- To provide detailed information regarding drivers, restraints, opportunities, and challenges influencing the growth of the flexographic printing market
- To provide a detailed overview of the supply chain and ecosystem pertaining to the flexographic printing market, along with the average selling prices of flexographic printing machines.
- To strategically analyze the ecosystem, tariffs and regulations, patent landscape, trade landscape, and case studies pertaining to the market under study
- To strategically analyze micro markets with regard to individual growth trends, prospects, and contributions to the overall market
- To analyze opportunities in the market for stakeholders and provide a competitive landscape of the market
- To analyze competitive developments such as product launches and developments, expansions, partnerships, collaborations, contracts, and mergers and acquisitions in the flexographic printing market
- To strategically profile the key players in the flexographic printing market and comprehensively analyze their market ranking and core competencies
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Flexographic Printing Market