Immersive Analytics Market

Immersive Analytics Market by Offering (Hardware, Solutions, Services), End-use Industry (Healthcare, Construction, Automotive & Transportation, Media & Entertainment), Application, and Region - Global Forecast to 2028

Report Code: TC 8666 May, 2023, by marketsandmarkets.com

[198 Pages Report] The immersive analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data with immersive analytics tools can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.

Immersive Analytics Market

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Immersive Analytics Market

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Immersive Analytics Market Dynamics

Driver:  Large amount and complexity of the data available for analysis will increase the demand of the immersive analytics market.

As the volume and complexity of data being produced continue to increase, there is a rising need for sophisticated analytics tools that can provide meaningful insights. Immersive analytics is one such approach that leverages virtual and augmented reality technologies to create an immersive experience for users as they explore and analyze data. Presenting data in a 3D format allows users to gain deeper insights into patterns, trends, and relationships that may not be immediately apparent in a 2D interface, leading to better decision-making.

Restraint: High cost to deploy infrastructure required for immersive analytics

The cost associated with deploying AR, VR, and XR technology for immersive analytics can vary depending on several factors, including the complexity of the analytics, the type of hardware and software used, and the scope of the project. Deploying AR, VR, and XR technologies for immersive analytics can be expensive due to the specialized hardware, software, and content creation required. For example, A manufacturing company's large-scale project requiring real-time monitoring and analysis of complex machinery and equipment could be an example of a high deployment cost for immersive analytics.

Opportunity: Increasing demand of IoT will create huge potential for immersive analytics

The expanding reach of the Internet of Things (IoT) creates an opportunity for immersive analytics to be employed in the visualization and analysis of data generated by sensors and other IoT devices. This has the potential to provide businesses with real-time insights into their operations, which can inform better decision-making based on this data. The fusion of IoT and immersive analytics can revolutionize how businesses and organizations function.

Challenge:  Lack of analytical knowledge in the workforce

Enterprises continue to grapple with the widespread adoption of futuristic technologies, seeking guidance on the most viable path forward in this disruptive landscape. According to global data scientists, a key obstacle to embracing immersive technology lies in the insufficient skillsets within the workforce, impeding the optimal utilization of these advanced pervasive technologies.

Immersive Analytics Market Ecosystem

Prominent companies in this market include a well-established, financially stable provider of the immersive analytics market. These companies have been innovating their existing offerings and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include IBM (US), Google (US), Microsoft (US), HTC (Taiwan), and Meta (US).

Immersive Analytics Market Size, and Share

By Hardware, the AR/VR/MR Headsets segment to hold the largest market size during the forecast period

AR/VR/MR headsets amplify the immersive experience, empowering users to interact with data in a three-dimensional environment. This enhanced capability facilitates a profound comprehension of intricate data sets, enabling the identification of complex patterns and trends that may be elusive with traditional data visualizations. By leveraging these headsets, seamless collaboration among data scientists, analysts, and stakeholders is fostered, resulting in enhanced speed, accuracy, and quality in data analysis and decision-making.

By service, the professional services segment is expected to hold the largest market size during the forecast period

Enterprises need proven professional experts to assist in implementing immersive analytics. Professionals, specialists, and experts offer professional services to support businesses. Professional services comprise design and consulting, training and education, support and maintenance, and installation and integration. Professionals use the latest techniques, comprehensive strategies, and skills to fulfill the organization's security requirements.

Based on the end-use industries segment, the media & entertainment segment is expected to grow with the highest CAGR during the forecast period

The entertainment industry is one of the most enthusiastic applications of immersive technology. This technology is expected to be the future of the entertainment industry. Immersive analytics is a novel method that leverages virtual and augmented reality technologies to enable users to engage with data in a 3D, immersive environment. Although its application in media and entertainment is still in the early stages, it is gaining interest for its potential to revolutionize the way content creators work with data, from planning to post-production analysis.

Based on region Asia Pacific is expected to hold the largest market size during the forecast period.

Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.

Immersive Analytics Market Size, and Share

Market Players:

The major players in the immersive analytics market are IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the immersive analytics market.

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Scope of the Report

Report Metrics

Details

Market size available for years

2023-2028

Forecast period

2023–2028

Forecast units

Value (USD) Million/Billion

Segments covered

Offering, Applications, and End-Use Industry

Region covered

North America, Europe, Asia Pacific, Rest of the World

Companies covered

IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy).  

This research report categorizes the immersive analytics market to forecast revenues and analyze trends in each of the following submarkets:

Based on Offering:
  • Hardware
    • AR/VR/MR Headset
    • Displays
    • Sensors & Controllers
    • Other Hardware
  • Solutions
  • Services
    • Professional Services
    • Managed Services
Based on Application:
  • Education & Training
  • Sales & Marketing
  • Design & Visualization
  • Strategy Planning
  • Other Applications
Based on End-Use Industry:
  • Healthcare
  • Media & Entertainment
  • Automotive & Transportation
  • Construction
  • Government & Defense
  • Other End-Use Industries
By Region:
  • North America
    • United States (US)
    • Canada
  • Europe
    • United Kingdom (UK)
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • ANZ
    • Singapore
    • India
    • Rest of Asia Pacific
  • Rest of the World
    • Middle East & Africa
    • Latin America

Recent Developments

  • In September 2022, IBM recently unveiled Cognos 11.2.3, the latest addition to the Cognos Analytics with Watson 11.2.x stream. This update introduces several significant improvements that will enable business users to extract more value from their data and navigate it with greater ease. The release includes a complete redesign of the user interface, new integrations, and a range of features that offer exciting data exploration and analysis possibilities. Overall, this latest update represents a substantial step forward in IBM's efforts to enhance the Cognos Analytics platform and empower users to make more informed decisions based on their data.
  • In January 2022, Google announced that it will launch a new augmented reality (AR) headset under Project Iris by 2024, which is in the early development stage.
  • In February 2021, Microsoft introduced the HoloLens 2 Industrial Edition, an independent mixed-reality tool developed, constructed, and tested to operate in regulated industrial settings. Along with its compliance with industrial standards ratings, the HoloLens 2 Industrial Edition comes with a two-year warranty and a Rapid Replacement Program, which decreases downtime through advanced exchange and accelerated shipping.
  • In March 2022, HP recently launched a new software as a service (SaaS) called ExtendXR to manage the increasing number of virtual reality (VR) headsets used in various industries, including manufacturing, industrial design, and medical training. The ExtendXR SaaS is designed to simplify the configuration of VR headsets before providing them to employees, thereby streamlining the deployment process. HP collaborated with ArborXR, an AR and VR device management company, to create the software. With ExtendXR, companies can efficiently manage their VR headsets and ensure they are configured correctly, which can ultimately enhance productivity and improve training outcomes.
  • May 2022, HP has partnered with Microsoft and Valve to develop a new virtual reality (VR) headset, called the HP Reverb G2. This headset is an upgraded version of the original HP Reverb and includes several improvements such as a higher-resolution display, better audio quality, and enhanced tracking technology. The HP Reverb G2 is versatile and can be used in various applications, including gaming, industrial design, and healthcare training, and is compatible with a range of VR software and platforms.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 22)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKET SCOPE
                    FIGURE 1 MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
           1.3.3 INCLUSIONS AND EXCLUSIONS
           1.3.4 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATE, 2020–2022
    1.5 STAKEHOLDERS 
 
2 RESEARCH METHODOLOGY (Page No. - 26)
    2.1 RESEARCH DATA 
           FIGURE 2 IMMERSIVE ANALYTICS MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Primary interviews with experts
                    2.1.2.2 List of key primary interview participants
                    2.1.2.3 Breakdown of primary interviews
                    2.1.2.4 Primary sources
                    2.1.2.5 Key industry insights
    2.2 MARKET SIZE ESTIMATION 
           FIGURE 3 APPROACH USED FOR MARKET SIZE ESTIMATION
           FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1): SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES
           2.2.1 BOTTOM-UP APPROACH
                    FIGURE 5 BOTTOM-UP APPROACH
                    FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1), BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF IMMERSIVE ANALYTICS VENDORS
           2.2.2 TOP-DOWN APPROACH
                    FIGURE 7 TOP-DOWN APPROACH
           2.2.3 MARKET ESTIMATION: DEMAND-SIDE ANALYSIS
                    FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS
    2.3 DATA TRIANGULATION 
           FIGURE 9 DATA TRIANGULATION
    2.4 FACTOR ANALYSIS 
           TABLE 2 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS 
    2.6 LIMITATIONS AND RISK ASSESSMENT 
           FIGURE 10 LIMITATIONS
    2.7 RECESSION IMPACT 
 
3 EXECUTIVE SUMMARY (Page No. - 37)
    FIGURE 11 IMMERSIVE ANALYTICS MARKET, 2023–2028 (USD MILLION) 
    FIGURE 12 MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 
    FIGURE 13 MARKET, BY END-USE INDUSTRY, 2023 VS. 2028 (USD MILLION) 
    FIGURE 14 MARKET, BY REGION, 2023 
 
4 PREMIUM INSIGHTS (Page No. - 40)
    4.1 IMMERSIVE ANALYTICS MARKET OVERVIEW 
           FIGURE 15 INCREASING USE OF DIGITALIZED PLATFORMS TO DRIVE MARKET GROWTH
    4.2 NORTH AMERICA: MARKET, BY SERVICE AND END-USE INDUSTRY (2023) 
           FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
    4.3 ASIA PACIFIC: MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 
           FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
    4.4 EUROPE: MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 
           FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE
    4.5 GEOGRAPHICAL SNAPSHOT OF MARKET 
           FIGURE 19 ASIA PACIFIC TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD
 
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 43)
    5.1 MARKET OVERVIEW 
    5.2 MARKET DYNAMICS 
           FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IMMERSIVE ANALYTICS MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Advancements in immersive technology and increasing digitalization
                    5.2.1.2 Large amount and complexity of data available for analysis to increase demand
                    5.2.1.3 Rising demand to analyze and understand heterogeneous data with data visualization tools
                    5.2.1.4 Growing adoption of head-mounted displays for 3D data visualization
           5.2.2 RESTRAINTS
                    5.2.2.1 High cost to deploy infrastructure required for immersive analytics
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Immersive analytics to generate new revenue streams for businesses
                    5.2.3.2 Increasing demand for IoT to create huge potential for immersive analytics
                    5.2.3.3 Adoption of immersive analytics to enable firms to provide more personalized customer experience
           5.2.4 CHALLENGES
                    5.2.4.1 Complex data ecosystem to lead to data breaches and security issues
                    5.2.4.2 Lack of analytical knowledge in workforce
    5.3 HISTORY OF IMMERSIVE ANALYTICS 
           FIGURE 21 EVOLUTION OF IMMERSIVE ANALYTICS
    5.4 ECOSYSTEM ANALYSIS 
           FIGURE 22 IMMERSIVE MARKET: ECOSYSTEM
           TABLE 3 IMMERSIVE ANALYTICS MARKET: ECOSYSTEM
    5.5 VALUE CHAIN ANALYSIS 
           FIGURE 23 MARKET: VALUE CHAIN ANALYSIS
    5.6 PRICING ANALYSIS 
           5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING
                    TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023
           5.6.2 AVERAGE SELLING PRICE TREND
    5.7 TECHNOLOGY ANALYSIS 
           5.7.1 RELATED TECHNOLOGIES
                    5.7.1.1 Virtual reality
                    5.7.1.2 Augmented reality
                    5.7.1.3 Mixed reality
                    5.7.1.4 Haptic technology
                    5.7.1.5 Machine learning and artificial intelligence
                    5.7.1.6 3D modeling and animation
           5.7.2 IMPACT OF IMMERSIVE ANALYTICS ON ADJACENT TECHNOLOGIES
    5.8 INDUSTRY USE CASES 
           5.8.1 USE CASE 1: TOYOTA COLLABORATED WITH MICROSOFT TO CREATE IMMERSIVE AND ENGAGING WORKING EXPERIENCE
           5.8.2 USE CASE 2: AUDI TO PROVIDE NEW DRIVING EXPERIENCE TO PASSENGERS WITH IMMERSIVE TOOLS
           5.8.3 USE CASE 3: REMOTESPARK TO HELP WORKERS TO RESOLVE REPAIR AND MAINTENANCE ISSUES REMOTELY
           5.8.4 USE CASE 4: CANNON DESIGN SELECTED VIVE AND NVIDIA TO ENABLE REMOTE MEETINGS WITH COLLABORATIVE MULTI-USER SUPPORT
    5.9 PATENT ANALYSIS 
           5.9.1 DOCUMENT OF PATENTS
                    TABLE 5 PATENTS FILED, 2018–2023
           5.9.2 INNOVATION AND PATENT APPLICATIONS
                    FIGURE 24 TOTAL NUMBER OF PATENTS GRANTED, 2018–2023
                    FIGURE 25 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS
                    TABLE 6 TOP 10 PATENT OWNERS IN IMMERSIVE ANALYTICS MARKET, 2018–2023
                    TABLE 7 LIST OF FEW PATENTS IN MARKET, 2018–2023
                    FIGURE 26 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF MARKET
    5.10 PORTER’S FIVE FORCES ANALYSIS 
           TABLE 8 IMMERSIVE ANALYTICS MARKET: PORTER’S FIVE FORCES MODEL
           5.10.1 THREAT OF NEW ENTRANTS
           5.10.2 THREAT OF SUBSTITUES
           5.10.3 BARGAINING POWER OF BUYERS
           5.10.4 BARGAINING POWER OF SUPPLIERS
           5.10.5 INTENSITY OF COMPETITIVE RIVALRY
    5.11 REGULATORY LANDSCAPE 
                    TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.11.1 ISO/TC 184/SC 4
           5.11.2 ISO/ TC 184
           5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP)
           5.11.4 AUSTRALIAN DIGITAL CURRENCY COMMERCE ASSOCIATION (ADCCA)
           5.11.5 DIGITAL SIGNATURE ACT
           5.11.6 GDPR
           5.11.7 FINANCIAL SERVICES MODERNIZATION ACT
           5.11.8 SOX ACT
           5.11.9 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD
                    5.11.10 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
                    5.11.11 FEDERAL INFORMATION SECURITY MANAGEMENT ACT
    5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 27 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
                    TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
           5.12.2 BUYING CRITERIA
                    FIGURE 28 KEY BUYING CRITERIA
                    TABLE 15 KEY BUYING CRITERIA
    5.13 KEY CONFERENCES AND EVENTS, 2023–2024 
                    TABLE 16 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS
    5.14 BEST PRACTICES IN MARKET 
    5.15 FUTURE DIRECTIONS OF MARKET LANDSCAPE 
           5.15.1 IMMERSIVE TECHNOLOGY ROADMAP TILL 2030
                    5.15.1.1 Short-term roadmap (2023-2025)
                    5.15.1.2 Mid-term roadmap (2026-2028)
                    5.15.1.3 Long-term roadmap (2029-2030)
 
6 IMMERSIVE ANALYTICS MARKET, BY OFFERING (Page No. - 71)
    6.1 INTRODUCTION 
           6.1.1 OFFERING: MARKET DRIVERS
                    FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 17 MARKET, BY OFFERING, 2023–2028 (USD MILLION)
    6.2 HARDWARE 
           6.2.1 ORGANIZATIONS TO ADOPT NEW HARDWARE DEVICES TO IMPROVE DATA VISUALIZATION IN 3D
           TABLE 18 MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
           6.2.2 AR/VR/MR HEADSETS
                    6.2.2.1 Viewing medical scans while performing surgery to drive need for MR headsets
                               TABLE 19 AR/VR/MR HEADSETS: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.3 DISPLAYS
                    6.2.3.1 Use of HMDs to display images in immersive environment to drive market
                               TABLE 20 DISPLAYS: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.4 SENSORS & CONTROLLERS
                    6.2.4.1 Sensors to capture user inputs and interactions within immersive environment
                               TABLE 21 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.2.5 OTHER HARDWARE
                    TABLE 22 OTHER HARDWARE: MARKET, BY REGION, 2023–2028 (USD MILLION)
    6.3 SOLUTIONS 
           6.3.1 VISUALIZATION OF DATA IN 3D TO GAIN MORE COMPETITIVE ADVANTAGE AND DRIVE DEMAND FOR IMMERSIVE ANALYTICAL SOLUTIONS
    6.4 SERVICES 
           6.4.1 NEED FOR PROFESSIONAL CONSULTANT TO PROVIDE 24/7 SERVICE RESPONSE
                    TABLE 23 MARKET, BY SERVICE, 2023–2028 (USD MILLION)
           6.4.2 PROFESSIONAL SERVICES
                    TABLE 24 PROFESSIONAL SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
           6.4.3 MANAGED SERVICES
                    TABLE 25 MANAGED SERVICES: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
7 IMMERSIVE ANALYTICS MARKET, BY APPLICATION (Page No. - 79)
    7.1 INTRODUCTION 
           7.1.1 APPLICATION: MARKET DRIVERS
    7.2 EDUCATION & TRAINING 
           7.2.1 IMMERSIVE ANALYTICS TOOLS TO ENABLE EMPLOYEES TO ENGAGE WITH SIMULATED ENVIRONMENTS AND TRAINING SCENARIOS
    7.3 SALES & MARKETING 
           7.3.1 MARKETING STRATEGIES, SUCH AS ADJUSTING INVENTORY LEVELS AND OFFERING DISCOUNTS TO DRIVE MARKET
    7.4 DESIGN & VISUALIZATION 
           7.4.1 REVOLUTIONIZATION OF USER INTERACTION WITH DATA TO INCREASE DEMAND FOR IMMERSIVE ANALYTICS TOOLS
    7.5 STRATEGY PLANNING 
           7.5.1 TESTING AND ANALYZING DATA SETS AND SYSTEM BEHAVIOR IN COMPLEX SITUATIONS
    7.6 OTHER APPLICATIONS 
 
8 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY (Page No. - 82)
    8.1 INTRODUCTION 
           8.1.1 END-USE INDUSTRY: MARKET DRIVERS
                    FIGURE 30 MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
                    TABLE 26 MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
    8.2 MEDIA & ENTERTAINMENT 
           8.2.1 GROWING NEED TO IMPROVE CUSTOMER EXPERIENCE
                    TABLE 27 MEDIA & ENTERTAINMENT: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.2.2 USE CASES
                    8.2.2.1 Taking theme parks to next level by enriching experience of viewers
                    8.2.2.2 Creating engaging and immersive experiences with AR, VR, and XR technologies
    8.3 HEALTHCARE 
           8.3.1 REVOLUTIONIZATION OF MEDICAL EDUCATION, CLINICAL CARE, AND MEDICAL RESEARCH WITH IMMERSIVE ANALYTICAL TOOLS
                    TABLE 28 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.3.2 USE CASES
                    8.3.2.1 Company to drive innovation in training process by leveraging power of virtual and augmented reality
    8.4 AUTOMOTIVE & TRANSPORTATION 
           8.4.1 VISUALIZING AND ANALYZING DATA FROM SENSORS AND OTHER SOURCES TO IDENTIFY POTENTIAL ISSUES
                    TABLE 29 AUTOMOTIVE & TRANSPORTATION: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.4.2 USE CASES
                    8.4.2.1 Improving driving skills and preparing drivers for challenges
    8.5 CONSTRUCTION 
           8.5.1 HELPS TO IDENTIFY POTENTIAL ISSUES BEFORE CONSTRUCTION BEGINS, REDUCING ERRORS AND IMPROVING SAFETY ON THE CONSTRUCTION SITE
                    TABLE 30 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.5.2 USE CASES
                    8.5.2.1 FMT AB to use near eye-based AR technology to assist efficient construction activities
    8.6 GOVERNMENT & DEFENSE 
           8.6.1 SOLUTIONS TO PROVIDE TRAINING ON USAGE OF EQUIPMENT AND PERFORM COMPLEX CONSTRUCTION TASKS
                    TABLE 31 GOVERNMENT & DEFENSE: MARKET, BY REGION, 2023–2028 (USD MILLION)
           8.6.2 USE CASES
                    8.6.2.1 Use of VR technology for training on simulators in aerospace applications
                    8.6.2.2 Use of immersive technology such as AR for military training and development programs
    8.7 OTHER END-USE INDUSTRIES 
           TABLE 32 OTHER END-USE INDUSTRIES: MARKET, BY REGION, 2023–2028 (USD MILLION)
 
9 IMMERSIVE ANALYTICS MARKET, BY REGION (Page No. - 91)
    9.1 INTRODUCTION 
           FIGURE 31 MARKET: REGIONAL SNAPSHOT (2023)
           FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 33 MARKET, BY REGION, 2023–2028 (USD MILLION)
    9.2 NORTH AMERICA 
           FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT
           9.2.1 NORTH AMERICA: MARKET DRIVERS
           9.2.2 NORTH AMERICA: RECESSION IMPACT
                    TABLE 34 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                    TABLE 35 NORTH AMERICA: MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
                    TABLE 36 NORTH AMERICA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                    TABLE 37 NORTH AMERICA: MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
                    TABLE 38 NORTH AMERICA: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
           9.2.3 US
                    9.2.3.1 Strong presence of AR/VR companies to drive market
                               TABLE 39 US: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                               TABLE 40 US: MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
                               TABLE 41 US: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                               TABLE 42 US: MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
           9.2.4 CANADA
    9.3 EUROPE 
           9.3.1 EUROPE: MARKET DRIVERS
           9.3.2 EUROPE: RECESSION IMPACT
                    TABLE 43 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                    TABLE 44 EUROPE: MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
                    TABLE 45 EUROPE: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                    TABLE 46 EUROPE: MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
                    TABLE 47 EUROPE: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
           9.3.3 UK
                    9.3.3.1 Continued transition toward online services due to relative ease and speed to drive market
                               TABLE 48 UK: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                               TABLE 49 UK: MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
                               TABLE 50 UK: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                               TABLE 51 UK: MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
           9.3.4 GERMANY
                    9.3.4.1 Surging adoption of new technologies to drive market
           9.3.5 FRANCE
                    9.3.5.1 Key focus on online advertisement and adoption of digital display
           9.3.6 REST OF EUROPE
    9.4 ASIA PACIFIC 
           FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT
           9.4.1 ASIA PACIFIC: MARKET DRIVERS
           9.4.2 RECESSION IMPACT: ASIA PACIFIC
                    TABLE 52 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                    TABLE 53 ASIA PACIFIC: MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
                    TABLE 54 ASIA PACIFIC: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                    TABLE 55 ASIA PACIFIC: MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
                    TABLE 56 ASIA PACIFIC: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
           9.4.3 CHINA
                    9.4.3.1 Presence of video gaming companies and high internet penetration to impact growth
           9.4.4 SINGAPORE
                    9.4.4.1 Rapid adoption of innovative digital technologies to provide more intuitive and engaging data experiences
           9.4.5 INDIA
                    9.4.5.1 New start-ups involved in extensive research and development of AR and VR technology to support growth
                               TABLE 57 INDIA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                               TABLE 58 INDIA: MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
                               TABLE 59 INDIA: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                               TABLE 60 INDIA: MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
           9.4.6 JAPAN
                    9.4.6.1 Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth
           9.4.7 AUSTRALIA AND NEW ZEALAND (ANZ)
                    9.4.7.1 Rising demand for immersive analytics to analyze data in e-commerce and education sector
           9.4.8 REST OF ASIA PACIFIC
    9.5 ROW 
           9.5.1 ROW: MARKET DRIVERS
           9.5.2 RECESSION IMPACT: ROW
                    TABLE 61 ROW: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                    TABLE 62 ROW: MARKET, BY HARDWARE, 2023–2028 (USD MILLION)
                    TABLE 63 ROW: MARKET, BY SERVICE, 2023–2028 (USD MILLION)
                    TABLE 64 ROW: MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION)
                    TABLE 65 ROW: MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
           9.5.3 MIDDLE EAST AND AFRICA
                    9.5.3.1 Saudi Arabia
                               9.5.3.1.1 Adoption of technology and transformation to data-driven economy to drive growth
                    9.5.3.2 South Africa
                               9.5.3.2.1 Rising government support to drive growth
                    9.5.3.3 UAE
                               9.5.3.3.1 Visualization of trade data of oil and gas assets in real-time to make informed decision making
                    9.5.3.4 Rest of Middle East and Africa
           9.5.4 LATIN AMERICA
                    9.5.4.1 Brazil
                               9.5.4.1.1 Increasing initiatives to promote adoption of industry 4.0 technologies
                    9.5.4.2 Mexico
                               9.5.4.2.1 Visualization and analyzation of data received from sensors to drive market
                    9.5.4.3 Rest of Latin America
 
10 COMPETITIVE LANDSCAPE (Page No. - 116)
     10.1 OVERVIEW 
     10.2 STRATEGIES ADOPTED BY KEY PLAYERS 
               TABLE 66 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN MARKET
     10.3 COMPETITIVE SCENARIO 
     10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 
               TABLE 67 MARKET: DEGREE OF COMPETITION
     10.5 COMPETITIVE BENCHMARKING 
               TABLE 68 PRODUCT FOOTPRINT WEIGHTAGE
               TABLE 69 IMMERSIVE ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION
               TABLE 70 MARKET: DETAILED LIST OF KEY STARTUP/SME
     10.6 MARKET RANKING OF KEY PLAYERS IN MARKET, 2023 
               FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023
     10.7 COMPANY EVALUATION QUADRANT 
               FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE
             10.7.1 STARS
             10.7.2 EMERGING LEADERS
             10.7.3 PERVASIVE PLAYERS
             10.7.4 PARTICIPANTS
                       FIGURE 37 MARKET COMPANY EVALUATION MATRIX, 2023
     10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 
               FIGURE 38 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
             10.8.1 PROGRESSIVE COMPANIES
             10.8.2 RESPONSIVE COMPANIES
             10.8.3 DYNAMIC COMPANIES
             10.8.4 STARTING BLOCKS
                       FIGURE 39 STARTUP/SME IMMERSIVE ANALYTICS MARKET EVALUATION MATRIX, 2023
     10.9 COMPETITIVE SCENARIO 
             10.9.1 PRODUCT LAUNCHES
                       TABLE 71 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023
             10.9.2 DEALS
                       TABLE 72 DEALS, JANUARY 2019–MARCH 2023
 
11 COMPANY PROFILES (Page No. - 132)
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
     11.1 MAJOR PLAYERS 
             11.1.1 IBM
                       TABLE 73 IBM: BUSINESS OVERVIEW
                       FIGURE 40 IBM: COMPANY SNAPSHOT
                       TABLE 74 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 75 IBM: PRODUCT LAUNCHES
                       TABLE 76 IBM: DEALS
             11.1.2 MICROSOFT
                       TABLE 77 MICROSOFT: BUSINESS OVERVIEW
                       FIGURE 41 MICROSOFT: COMPANY SNAPSHOT
                       TABLE 78 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 79 MICROSOFT: PRODUCT LAUNCHES
             11.1.3 GOOGLE
                       TABLE 80 GOOGLE: BUSINESS OVERVIEW
                       FIGURE 42 GOOGLE: COMPANY SNAPSHOT
                       TABLE 81 GOOGLE: PRODUCT/SOLUTIONS/SERVICES OFFERED
                       TABLE 82 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 83 GOOGLE: DEALS
             11.1.4 HTC
                       TABLE 84 HTC: BUSINESS OVERVIEW
                       FIGURE 43 HTC: COMPANY SNAPSHOT
                       TABLE 85 HTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 86 HTC: PRODUCT LAUNCHES
                       TABLE 87 HTC: DEALS
             11.1.5 META
                       TABLE 88 META: BUSINESS OVERVIEW
                       FIGURE 44 META: COMPANY SNAPSHOT
                       TABLE 89 META: SOLUTIONS/SERVICES OFFERED
                       TABLE 90 META: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 91 META: DEALS
             11.1.6 TIBCO
                       TABLE 92 TIBCO: BUSINESS OVERVIEW
                       TABLE 93 TIBCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 94 TIBCO: PRODUCT LAUNCHES
                       TABLE 95 TIBCO: DEALS
             11.1.7 HEWLETT PACKARD ENTERPRISE(HPE)
                       TABLE 96 HPE: BUSINESS OVERVIEW
                       FIGURE 45 HPE: COMPANY SNAPSHOT
                       TABLE 97 HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 98 HPE: PRODUCT LAUNCHES
                       TABLE 99 HPE: DEALS
             11.1.8 MAGIC LEAP
                       TABLE 100 MAGIC LEAP: BUSINESS OVERVIEW
                       TABLE 101 MAGIC LEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 102 MAGIC LEAP: PRODUCT LAUNCHES
                       TABLE 103 MAGIC LEAP: DEALS
             11.1.9 SAP
                       TABLE 104 SAP: BUSINESS OVERVIEW
                       FIGURE 46 SAP: COMPANY SNAPSHOT
                       TABLE 105 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 106 SAP: PRODUCT LAUNCHES
             11.1.10 ACCENTURE
                       TABLE 107 ACCENTURE: BUSINESS OVERVIEW
                       FIGURE 47 ACCENTURE: COMPANY SNAPSHOT
                       TABLE 108 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
             11.1.11 TABLEAU
                       TABLE 109 TABLEAU: BUSINESS OVERVIEW
                       TABLE 110 TABLEAU: SOLUTIONS/SERVICES OFFERED
                       TABLE 111 TABLEAU: DEALS
             11.1.12 REPLY
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
     11.2 SMES/START-UPS 
             11.2.1 KOGNITIV SPARK
             11.2.2 AVENTIOR
             11.2.3 IMMERSION ANALYTICS
             11.2.4 BADVR
             11.2.5 VIRTUALITICS
             11.2.6 SOFTCARE STUDIOS
             11.2.7 JUJU IMMERSIVE LIMITED
             11.2.8 ARSOME TECHNOLOGY
             11.2.9 VARJO
             11.2.10 COGNITIVE3D
             11.2.11 SENSEGLOVE
             11.2.12 DPVR
             11.2.13 PICO
 
12 ADJACENT/RELATED MARKETS (Page No. - 181)
     12.1 ADVANCED ANALYTICS MARKET 
             12.1.1 MARKET DEFINITION
             12.1.2 MARKET OVERVIEW
             12.1.3 ADVANCED ANALYTICS MARKET, BY COMPONENT
                       TABLE 112 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 113 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
     12.2 SOLUTION 
                       TABLE 114 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)
                       TABLE 115 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
     12.3 SERVICES 
               TABLE 116 ADVANCED ANALYTICS MARKET, BY SERVICE, 2016–2020 (USD MILLION)
               TABLE 117 ADVANCED ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION)
               TABLE 118 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION)
               TABLE 119 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
             12.3.1 PROFESSIONAL SERVICES
             12.3.2 MANAGED SERVICES
     12.4 AUGMENTED REALITY AND VIRTUAL REALITY MARKET 
             12.4.1 MARKET DEFINITION
             12.4.2 MARKET OVERVIEW
                       TABLE 120 AUGMENTED REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)
                       TABLE 121 AUGMENTED REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)
     12.5 HARDWARE 
               TABLE 122 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2018–2021 (USD MILLION)
               TABLE 123 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2022–2027 (USD MILLION)
               TABLE 124 VIRTUAL REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION)
               TABLE 125 VIRTUAL REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION)
               TABLE 126 VIRTUAL REALITY MARKET, BY HARDWARE, 2018–2021 (USD MILLION)
               TABLE 127 VIRTUAL REALITY MARKET, HARDWARE, 2022–2027 (USD MILLION)
     12.6 SOFTWARE 
             12.6.1 SOFTWARE DEVELOPMENT KITS
                       12.6.1.1 Case study: Arcore for Tendar
             12.6.2 CLOUD-BASED SERVICES
                       12.6.2.1 Case study: VR Group boosts cloud application performance and reduces costs
                                   TABLE 128 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2018–2021 (USD MILLION)
                                   TABLE 129 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2022–2027 (USD MILLION)
 
13 APPENDIX (Page No. - 192)
     13.1 DISCUSSION GUIDE 
     13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 
     13.3 CUSTOMIZATION OPTIONS 
     13.4 RELATED REPORTS 
     13.5 AUTHOR DETAILS 

The immersive analytics market study extensively used secondary sources, directories, and databases, such as D&B Hoovers, Bloomberg Businessweek, and Factiva. Other market-related sources, such as journals and white papers from industry associations, were also considered while conducting the secondary research. Primary sources were mainly industry experts from core and related industries, preferred system developers, service providers, System Integrators (SIs), resellers, partners, and organizations related to the various segments of the industry’s value chain. In-depth interviews were conducted with various primary respondents to obtain and verify critical qualitative and quantitative information and assess the market’s prospects. These respondents included key industry participants, subject matter experts, C-level executives of key market players, and industry consultants.

Secondary Research

In the secondary research process, various secondary sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports, press releases, investor presentations of companies, white papers, certified publications, and articles from recognized associations and government publishing sources. Several journals, such as the Institute of Electrical and Electronics Engineers (IEEE), ScienceDirect, ResearchGate, Academic Journals, and Scientific.Net, were also referred. Secondary research was mainly used to obtain key information about industry insights, the market’s monetary chain, the overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both markets and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the immersive analytics market. The primary sources from the demand side included immersive analytics end users, network administrators/consultants/specialists, Chief Information Officers (CIOs), and subject-matter experts from enterprises and government associations.

The Breakup of Primary Research:

Immersive Analytics Market Size, and Share

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Company Name

Designation

BadVR

Senior Manager

IBM

Analytic Expert

Market Size Estimation

Multiple approaches were adopted to estimate and forecast the market size of the immersive analytics market. The first approach involves the estimation of market size by summing up the revenue generated by companies through the sale of immersive analytics offerings, such as hardware, solutions, and services.

Both top-down and bottom-up approaches were used to estimate and validate the total size of the market. These methods were extensively used to estimate the size of various segments in the market. The research methodology used to estimate the market size includes the following:

  • Analyzing the size of the global market by identifying segment and subsegment revenue related to the market
  • Estimating ASP of immersive analytics
  • Estimating the size of other immersive analytics technology providers
  • Estimating immersive analytics market size

Immersive Analytics Market Size: Bottom-Up Approach

Immersive Analytics Market Size, and Share

To know about the assumptions considered for the study, Request for Free Sample Report

Immersive analytics Market Size: Top-Down Approach

Immersive Analytics Market Size, and Share

Data Triangulation

After arriving at the overall market size, the immersive analytics market was divided into several segments and subsegments. A data triangulation procedure was used wherever applicable to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with data triangulation and market breakdown, the market size was validated by the top-down and bottom-up approaches.

Market Definition

Immersive Analytics refers to technologies and techniques that enable users to explore and analyze complex data sets in a more intuitive and interactive way, often through the use of immersive visualization and interaction techniques. Examples of immersive analytics include data visualization tools that use VR or AR, as well as other immersive techniques like spatial computing or haptic feedback. The main goal of immersive analytics is to help users gain deeper insights and understanding from data and to support decision-making processes in a more efficient and effective way.

Key Stakeholders

  • Senior Management
  • Finance/Procurement Department
  • R&D Department
  • IT Department

Report Objectives

  • To determine, segment, and forecast the global immersive analytics market by offering, application, vertical, and region in terms of value
  • To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, Rest of World (RoW)
  • To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the market
  • To study the complete value chain and related industry segments and perform a value chain analysis of the market landscape
  • To strategically analyze the macro and micromarkets1 with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze the industry trends, pricing data, patents, and innovations related to the market
  • To analyze the opportunities for stakeholders by identifying the high-growth segments of the immersive analytics market
  • To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies2
  • To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and research & development activities

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakup of the Asia Pacific market into countries contributing 75% to the regional market size
  • Further breakup of the North American market into countries contributing 75% to the regional market size
  • Further breakup of the European market into countries contributing 75% to the regional market size

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