This study involved the extensive use of both primary & secondary sources. A comprehensive study was conducted using secondary research methods to gather data about the market, its parent market, and its peer markets. The next stage involved conducting primary research to confirm these conclusions and assumptions and sizing with industry experts throughout the value chain. A combination of top-down and bottom-up methods was used to assess the overall market size. The market sizes of segments and subsegments were then estimated using data triangulation techniques and market breakdown.
Secondary Research
The secondary research process involves the widespread use of secondary sources, directories, databases (such as Bloomberg Businessweek, Factiva, and D&B Hoovers), white papers, annual reports, investor presentations; SEC filings of companies & publications from government sources such as National Institutes of Health (NIH), the US FDA, US Census Bureau, World Health Organization (WHO), International Trade Administration (ITA), Association for Continence Advice (ACA), The American Urological Association (AUA), The International Continence Society (ICS), and World Federation of Incontinence and Pelvic Problems (WFIPP) were referred to identify & collect information for the global incontinence care products market study. It was also used to obtain important information about the key players and market classification & segmentation according to industry trends, to the bottom-most level, and key developments related to market and technology perspectives. A database of the key industry leaders was also prepared using secondary research.
Primary Research
In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side include industry experts such as CEOs, vice presidents, marketing and sales directors, technology & innovation directors, and related key executives from various key companies and organizations in the incontinence care products market. The primary sources from the demand side include home care, hospitals & ASCs, and other end users. Primary research was conducted to validate the market segmentation, identify key players, and gather insights on key industry trends & key market dynamics.
A breakdown of the primary respondents is provided below:
Note 1: C-level primaries include CEOs, CFOs, COOs, and VPs.
Note 2: Other designations include sales managers, marketing managers, business development managers, product managers, distributors, and suppliers.
Note 3: Tiers are defined based on a company’s total revenue. As of 2024, Tier 1= >USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion, and Tier 3 = < USD 1 billion.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
For the global market value, annual revenues were calculated based on the revenue mapping of major product manufacturers and OEMs active in the global incontinence care products market. All the major product manufacturers were identified at the global and/or country/regional level. Revenue mapping for the respective business segments/subsegments was done for the major players. The global incontinence care products market was split into various segments and subsegments based on:
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List of major players operating in the incontinence care products market at the regional and/or country level.
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Product mapping of various manufacturers of incontinence care products at the regional and/or country level.
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Mapping of annual revenue generated by listed major players from incontinence care products (or the nearest reported business unit/product category).
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Extrapolation of the revenue mapping of the listed players to derive the global market value of the respective segments/subsegments.
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Summation of the market value of all segments/subsegments to arrive at the global incontinence care products market.
The above data was consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report.
Market Size Estimation (Bottom-up Approach & Top-down Approach)
Data Triangulation
After arriving at the global incontinence care products market's overall size through the methodology mentioned above, this market was split into several segments and subsegments. Where applicable, the data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact market value data for the key segments and subsegments. Examining several macro-variables and regional trends from demand- and supply-side players helped triangulate the extrapolated market data.
Market Definition
Incontinence refers to an involuntary loss of urine or feces due to problems with the muscles and nerves of the bladder or bowel. Urinary incontinence is defined as the loss of urine from the bladder, while fecal incontinence refers to the involuntary loss of feces from the bowel. Stress, urge, mixed, overflow, and functional incontinence are some of the most commonly occurring types of urinary and bowel incontinence, observed usually in the elderly population or in patients with certain illnesses. Absorbent products such as underwear and briefs (diapers), pads, and bed protectors are used to manage incontinence. Non-absorbent products such as catheters are also used in some cases.
Stakeholders
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Manufacturers & vendors of incontinence products
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Research associations involved in incontinence care
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Research & consulting firms
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Distributors of incontinence products
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Healthcare institutions
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Government bodies/municipal corporations
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Regulatory bodies
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Business research & consulting service providers
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Venture capitalists
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Market research & consulting firms
Report Objectives
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To define, describe, and forecast the incontinence care products market based on product, type, usage, gender, end user, and region
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To provide detailed information regarding the major factors influencing market growth (such as drivers, restraints, opportunities, and industry-specific challenges)
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To assess the incontinence care products market concerning Porter’s Five Forces, regulatory landscape, the value chain, the supply chain, patent analysis, pricing analysis, key stakeholders, and buying criteria
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To strategically analyze micromarkets concerning individual growth trends, prospects, and contributions to the overall incontinence care products market
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To analyze the opportunities in the incontinence care products market for stakeholders and provide details of the competitive landscape for market leaders
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To forecast the size of the incontinence care products market in five regions (along with countries): North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
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To profile the key players operating in the incontinence care products market and comprehensively analyze their core competencies and market shares
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To track & analyze competitive developments such as partnerships, agreements, acquisitions, expansions, and product developments.
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To benchmark players within the incontinence care products market using the Company Evaluation Matrix framework, which analyzes market players on various parameters within categories of business strategies, market share, and product offerings
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To understand the impact of AI/generative AI on the market
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Growth opportunities and latent adjacency in Incontinence Care Products Market