Integrated Bridge Systems Market by Platform (Commercial Ships, Naval Warships), Component (Small Ship IBS, Medium Ship IBS, Large Ship IBS), Size (Small Ships, Medium Ships, Large Ships), Module, Software Providers, Region - Global Forecast to 2021
The integrated bridge systems market is estimated to be valued at USD 5.08 Billion in 2016 and is projected to reach USD 5.60 Billion by 2021, at a CAGR of 1.97% during the forecast period. The base year considered for the study is 2015, and the forecast period is from 2016 to 2021.
Objectives of the Study:
The objectives of this study are, to analyze the integrated bridge systems market, along with statistics from 2016 to 2021, as well as to define, describe, and forecast the integrated bridge systems market on the basis of platform (commercial ships and naval warships), size (small ships, medium ships, and large ships), and components (small ship integrated bridge system components, medium ship integrated bridge system components, large ship integrated bridge system components). These segments and subsegments are mapped across major regions, namely, Asia–Pacific, North America, Europe, and the rest of the world.
The report provides in-depth market intelligence regarding the market dynamics and major factors influencing the growth of the integrated bridge systems market (drivers, restraints, opportunities, and industry-specific challenges), along with an analysis of micromarkets with respect to individual growth trends, future prospects, and their contribution to the integrated bridge systems market.
The report also covers competitive developments such as, long-term contracts, joint ventures, mergers, new product launches and developments, and research & development activities in the integrated bridge systems market, in addition to business and corporate strategies adopted by the key market players.
Research Methodology:
The research methodology used to estimate and forecast the integrated bridge systems market begins with obtaining data on key integrated bridge system equipment statistics through secondary sources, such as, government sources and organizations, for instance, International Maritime Organization (IMO), International Organization for Standardization (ISO); corporate filings, for instance, annual reports, investor presentations, and financial statements; and trade, business, and professional associations, among others. The bottom-up approach has been employed to arrive at the overall size of the integrated bridge systems market from the revenues of the key players and their shares in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with market experts such as, CEOs, VPs, directors, and executives. These data triangulation and market breakdown procedures were employed to complete the overall integrated bridge systems market engineering process, and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primaries is depicted in the below figure:
To know about the assumptions considered for the study, download the pdf brochure
The integrated bridge systems market comprises product developers and manufacturers such as, Northrop Grumman Sperry Marine (U.K.), Raytheon Anschütz (Germany), Rolls Royce (U.K.), L-3 Communications Mapps Inc. (Canada), and FURUNO Electric Shokai Ltd. (Japan), among others. These companies offer advanced technological systems, products, and services. They also provide a broad range of management, engineering, technical, communications, and training services.
Target Audience
- Navigation Systems Manufacturers
- Technology Support Providers
- Solution Providers
- Component Suppliers
- IBS Consultants
- Maritime Companies
- Research Organizations
“This study answers several questions for the stakeholders, primarily which market segments they should focus upon during the next two to five years to prioritize their efforts and investments”.
Scope of the Report
This research report categorizes the integrated bridge systems market into the following segments and subsegments:
- By Platform
- Commercial Ships
- Naval Warships
- By Size
- Small Ships
- Medium Ships
- Large Ships
- By Component
- Small Ship Integrated Bridge System Component
- Medium Ship Integrated Bridge System Component
- Large Ship Integrated Bridge System Component
- By Software
- Synapsis NX
- K – bridge sensor integrator (SINT)
- Visionmaster FT
- Napa Logbook
- Naviplanner 4000
- By Module
- Radar System
- Communication Console
- ECDIS System
- By Region
- North America
- Europe
- Asia-Pacific
- Rest of the World
Available Customizations:
Along with market data, MarketsandMarkets offers customizations as per the specific needs of a company. The following customization options are available for the report:
- Market Segment by Modules
- Radar Systems
- Communication Systems
- ECDIS Systems
- Company Information
- Detailed analysis and profiles of additional market players (up to five)
The integrated bridge systems market is projected to grow from USD 5.08 Billion in 2016 to USD 5.60 Billion by 2021, at a CAGR of 1.97% during the forecast period. Factors such as, the increasing trend in seaborne world trade, increasing compliance in maritime safety norms and the growth in maritime tourism are driving the integrated bridge systems market.
Based on platform, the integrated bridge systems market has been segmented into commercial ships and naval warships. The naval warships platform segment is projected to grow at the highest CAGR during the forecast period, primarily driven by the rising investments in naval systems equipment by the developed and emerging economies.
The integrated bridge systems market on the basis of size, has been segmented into small ships, medium ships, and large ships. The large ship segment leads the market and is estimated to continue to lead during the next five years, as seaborne trade is expected to grow further in the coming years.
Based on component, the integrated bridge systems market has been segmented into small ship integrated bridge system components, medium ship integrated bridge system components, and large ship integrated bridge system components. The large ship integrated bridge system component segment leads the market and is estimated to be the highest growing segment during the next five years, as the construction of large ships across the world is expected to increase.
Software plays a vital role in the integrated bridge systems market. This market has been segmented into Synapsis NX, K – bridge sensor integrator (SINT), Visionmaster FT, Napa Logbook, Naviplanner 4000. The software developed by the major players is listed according to the different applications.
Based on module, the integrated bridge systems market has been segmented into the radar system, communication console, and ECDIS system. These modules are sub–systems which contain various components of an integrated bridge system.
The Asia-Pacific region integrated bridge systems market is projected to grow at the highest rate during the forecast period. Countries in this region, such as India and China have increased their defense budgets and are procuring advanced equipment for their naval systems. The number of ports and shipbuilding centers in this region is on the rise, which is expected to drive the integrated bridge systems market.
Factors such as, digitalization making ships vulnerable to cyber threats, and the shortage of qualified professionals in the marine industry may inhibit the growth of the integrated bridge systems market.
Key players profiled in the integrated bridge systems market report include, Northrop Grumman Sperry Marine (U.K.), Raytheon Anschutz (Germany), FURUNO Electric Shokai Ltd. (Japan), Transas (Ireland), and L-3 Communications Mapps Inc. (Canada), among others. New product launch was the key strategy adopted by the industry players to achieve growth in the integrated bridge systems market. This strategy accounted for a major share of the total growth strategies adopted by the leading players in 2015. For instance, in September 2015, Transas Marine launched e-Navigation technologies at the Neva Exhibition held in St. Petersburg, Russia, where they demonstrated the implementation of the e-Navigation system and its integration with the port VTMS and fleet management system.
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Table of Contents
1 Introduction (Page No. - 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Regional Scope
1.3.3 Years Considered for the Study
1.4 Currency & Pricing
1.5 Limitations
1.6 Market Stakeholders
2 Research Methodology (Page No. - 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Demand-Side Indicators
2.2.2.1 Growth in Seaborne Trade
2.2.2.2 Growth in Naval Fleet Size
2.2.3 Supply-Side Indicators
2.2.3.1 High Growth Prospects in Development of Advanced Technology
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions
3 Executive Summary (Page No. - 30)
4 Premium Insights (Page No. - 34)
4.1 Attractive Market Opportunities in IBS Market
4.2 Global IBS Market, By Platform
4.3 Global IBS Market, By Size
4.4 Global IBS Market, By Component
4.5 Global IBS Market, By Region
5 Market Overview (Page No. - 38)
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Platform
5.2.2 By Size
5.2.3 By Component
5.2.4 By Module
5.2.5 Software Providers
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Growth in World Seaborne Trade
5.3.1.2 Increasing Compliance With Maritime Safety Norms
5.3.1.3 Growth in Maritime Tourism
5.3.2 Restraints
5.3.2.1 Digitalization to Render Ships Vulnerable to Cyber Threats
5.3.2.2 Lack of Qualified Professionals in the Marine Industry
5.3.3 Opportunities
5.3.3.1 Increasing Number of Port Cities in Developing Countries
5.3.3.2 Stricter Navigational Safety Regulations and Awareness
5.3.4 Challenges
5.3.4.1 Cost-Intensive Customization of an IBS
5.3.4.2 Trained Officers Required to Operate an IBS
6 Industry Trends (Page No. - 49)
6.1 Introduction
6.2 Technology Roadmap
6.3 Technology Trends
6.3.1 Digital Bridge System (DBS)
6.3.1.1 Conning Station
6.3.1.2 Autopilot
6.3.1.3 Mooring Control and Monitoring System
6.3.1.4 Automated Radar Plotting Aid (ARPA)
6.3.1.5 ECDIS
6.3.1.6 Communication System
6.3.1.7 VDR
6.3.1.8 Decision Support System
6.3.2 Integrated Onboard Maintenance System
6.3.3 Integrated Closed-Circuit Television (CCTV) System
6.3.4 Integrated Ship Automation System
6.3.5 Integrated Onboard Training System
6.3.6 Integrated Firefighting Control System
6.4 Comparative Analysis of Bridge Systems
6.5 IBS Pricing Analysis, By Configuration
6.6 Mapping of IBS Manufacturers and Their New Programs
6.7 Innovations and Patent Registrations (2011-2013)
7 IBS Market, By Platform (Page No. - 58)
7.1 Introduction
7.2 Commercial Ships
7.3 Naval Warships
8 IBS Market, By Component (Page No. - 62)
8.1 Introduction
8.2 Small Ship IBS Components
8.3 Medium Ship IBS Components
8.4 Large Ship IBS Components
9 IBS Market, By Size (Page No. - 66)
9.1 Introduction
9.2 Small Ships
9.3 Medium Ships
9.4 Large Ships
10 IBS Market, By Module (Page No. - 70)
10.1 Introduction
10.2 Radar System
10.3 Communication Console
10.4 ECDIS
11 IBS Market, By Software Providers (Page No. - 72)
11.1 Introduction
11.2 Synapsis NX
11.3 K – Bridge Sensor Integrator (SINT)
11.4 Visionmaster FT
11.5 Napa Logbook
11.6 Naviplanner 4000
12 Regional Analysis (Page No. - 74)
12.1 Introduction
12.2 Asia-Pacific
12.2.1 By Platform
12.2.2 By Size
12.2.3 By Country
12.2.3.1 China
12.2.3.1.1 By Platform
12.2.3.1.2 By Size
12.2.3.2 South Korea
12.2.3.2.1 By Platform
12.2.3.2.2 By Size
12.2.3.3 Japan
12.2.3.3.1 By Platform
12.2.3.3.2 By Size
12.2.3.4 Philippines
12.2.3.4.1 By Platform
12.2.3.4.2 By Size
12.2.3.5 India
12.2.3.5.1 By Platform
12.2.3.5.2 By Size
12.2.3.6 Rest of Asia-Pacific
12.2.3.6.1 By Platform
12.2.3.6.2 By Size
12.3 North America
12.3.1 By Platform
12.3.2 By Size
12.3.3 By Country
12.3.3.1 U.S.
12.3.3.1.1 By Platform
12.3.3.1.2 By Size
12.3.3.2 Canada
12.3.3.2.1 By Platform
12.3.3.2.2 By Size
12.4 Europe
12.4.1 By Platform
12.4.2 By Size
12.4.3 By Country
12.4.3.1 Germany
12.4.3.1.1 By Platform
12.4.3.1.2 By Size
12.4.3.2 Italy
12.4.3.2.1 By Platform
12.4.3.2.2 By Size
12.4.3.3 Norway
12.4.3.3.1 By Platform
12.4.3.3.2 By Size
12.4.3.4 U.K.
12.4.3.4.1 By Platform
12.4.3.4.2 By Size
12.4.3.5 Russia
12.4.3.5.1 By Platform
12.4.3.5.2 By Size
12.4.3.6 Turkey
12.4.3.6.1 By Platform
12.4.3.6.2 By Size
12.4.3.7 France
12.4.3.7.1 By Platform
12.4.3.7.2 By Size
12.4.3.8 Rest of Europe
12.4.3.8.1 By Platform
12.4.3.8.2 By Size
12.5 RoW
12.5.1 By Platform
12.5.2 By Region
12.5.2.1 Middle-East
12.5.2.1.1 By Platform
12.5.2.1.2 By Size
12.5.2.2 Latin America
12.5.2.2.1 By Platform
12.5.2.2.2 By Size
12.5.2.3 Africa
12.5.2.3.1 By Platform
12.5.2.3.2 By Size
13 Competitive Landscape (Page No. - 107)
13.1 Introduction
13.2 Market Rank Analysis of IBS Market
13.3 Regional Mapping of Leading Companies in Global IBS Market
13.4 Product and Contract Mapping By Key Players
13.5 Competitive Situations and Trends
13.5.1 New Product Launches
13.5.2 Expansions
13.5.3 Acquisitions
13.5.4 Agreements, Partnerships, and Collaborations
14 Company Profiles (Page No. - 115)
(Overview, Products and Services, Financials, Strategy & Development)*
14.1 Introduction
14.2 Financial Highlights
14.3 Northrop Grumman Sperry Marine
14.4 The Raytheon Company
14.5 Furuno Electric Co. Ltd.
14.6 Kongsberg Gruppen ASA
14.7 Transas
14.8 Consilium AB
14.9 Wartsila Valmarine
14.10 Tokyo Keiki Inc.
14.11 Marine Technologies, LLC
14.12 Praxis Automation Technology
14.13 Rolls Royce
14.14 L3 Communications Mapps Inc.
*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies
15 Appendix (Page No. - 148)
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Introducing RT: Real Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports
15.6 Author Details
List of Tables (70 Tables)
Table 1 Increasing Trend of Dry Cargo Trade, 2008-2014 (Million Metric Tons)
Table 2 Growth in Naval Fleet From 2014 to 2015
Table 3 Manufacturers and Their New Programs
Table 4 Innovations and Patent Registrations
Table 5 IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 6 IBS Market Size for Commercial Ships, By Region, 2014-2021 (USD Million)
Table 7 IBS Market Size for Naval Warships, By Region, 2014-2021 (USD Million)
Table 8 Small Ship IBS Component Segment, By Sub-Segment, 2014-2021 (USD Million)
Table 9 Medium Ship IBS Components, By Sub-Segment, 2014-2021(USD Million)
Table 10 Large Ship IBS Components, By Sub-Segment, 2014-2021 (USD Million)
Table 11 IBS Market Size, By Size, 2014-2021 (USD Million)
Table 12 IBS Market Size for Small Ships, By Region, 2014-2021 (USD Million)
Table 13 IBS Market Size for Medium Ships, By Region, 2014-2021 (USD Million)
Table 14 IBS Market Size for Large Ships, By Region, 2014-2021 (USD Million)
Table 15 Top Five IBS Software Providers
Table 16 Global IBS Market Size, By Region, 2014-2021 (USD Million)
Table 17 Asia-Pacific: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 18 Asia-Pacific: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 19 Asia-Pacific: IBS Market Size, By Country, 2014-2021 (USD Million)
Table 20 China: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 21 China: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 22 South Korea: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 23 South Korea: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 24 Japan: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 25 Japan: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 26 Philippines: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 27 Philippines: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 28 India: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 29 India: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 30 Rest of APAC: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 31 Rest of APAC: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 32 North America: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 33 North America: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 34 North America: IBS Market Size, By Country, 2014-2021 (USD Million)
Table 35 U.S. : IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 36 U.S. : IBS Market Size, By Size, 2014-2021 (USD Million)
Table 37 Canada : IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 38 Canada : IBS Market Size, By Size, 2014-2021 (USD Million)
Table 39 Europe: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 40 Europe: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 41 Europe: IBS Market Size, By Country, 2014-2021 (USD Million)
Table 42 Germany: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 43 Germany: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 44 Italy: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 45 Italy: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 46 Norway: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 47 Norway: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 48 U.K.: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 49 U.K.: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 50 Russia: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 51 Russia: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 52 Turkey: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 53 Turkey: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 54 France: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 55 France: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 56 Rest of Europe: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 57 Rest of Europe: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 58 RoW: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 59 RoW: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 60 RoW: IBS Market Size, By Country, 2014-2021 (USD Million)
Table 61 Middle-East: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 62 Middle-East: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 63 Latin America: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 64 Latin America: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 65 Africa: IBS Market Size, By Platform, 2014-2021 (USD Million)
Table 66 Africa: IBS Market Size, By Size, 2014-2021 (USD Million)
Table 67 New Product Launches, 2013-2016
Table 68 Expansions, 2013 – 2016
Table 69 Acquisitions, 2011 – 2016
Table 70 Agreements, Partnerships, and Collaborations, 2012-2016
List of Figures (66 Figures)
Figure 1 IBS Market: Markets Covered
Figure 2 Study Years
Figure 3 Research Flow
Figure 4 IBS Market: Research Design
Figure 5 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Data Triangulation
Figure 9 Research Assumptions
Figure 10 Commercial Ships Segment Held Largest Share of Global IBS Market, By Platform, in 2016
Figure 11 Large Ship IBS Component Segment Estimated Led Global IBS Market, By Component, in 2016
Figure 12 Medium Ship IBS Component Segment Share, 2016 and 2021
Figure 13 Asia-Pacific IBS Market to Record Highest CAGR, 2016-2021
Figure 14 New Product Launches Key Growth Strategy Adopted By IBS Market Players, From 2013 to 2016
Figure 15 Increasing Compliance With Safety Norms and Rise in Maritime Tourism
Figure 16 Naval Warships Segment Held Largest Share of North American IBS Market in 2016
Figure 17 Large Ships Segment to Lead Global IBS Market, 2016-2021
Figure 18 Component-Wise Share of Small Ships in IBS Market, 2016 Vs.2021
Figure 19 Component-Wise Share of Medium Ships in IBS Market, 2016 Vs.2021
Figure 20 Component-Wise Share of Large Ships in IBS Market, 2016 Vs.2021
Figure 21 Asia-Pacific Held Largest Share of Global IBS Market in 2016
Figure 22 IBS Market Segmentation: By Platform
Figure 23 IBS Market Segmentation: By Size
Figure 24 IBS Market Segmentation: By Component
Figure 25 IBS Market Segmentation: By Module
Figure 26 IBS Market Segmentation: By Software Providers
Figure 27 Increasing Seaborne Trade to Drive Global IBS Market
Figure 28 Global Seaborne Trade, By Quantity Traded (1986 – 2014)
Figure 29 Loss in Large Ships Fleet (2005 – 2014)
Figure 30 Growth in Cruise Passenger Traffic (2007 – 2015)
Figure 31 Revenue Earned By Global Cruise Industry (2008 – 2015)
Figure 32 Global Cruise Industry Shares, By Region, in 2015
Figure 33 Causes for Vulnerability of Ships to Cyber Attacks
Figure 34 Technology Roadmap
Figure 35 Mapping of IBS Technologies From 2012 to 2030
Figure 36 Traditional Bridge System and IBS
Figure 37 IBS Pricing Analysis, By Configuration
Figure 38 Naval Warships Segment of Global IBS Market to Record Highest CAGR, 2016-2021
Figure 39 Large Ships Segment to Record Highest CAGR, 2016-2021
Figure 40 Asia-Pacific Held Largest Share of Global IBS Market in 2016
Figure 41 Asia-Pacific IBS Market: Regional Snapshot 2016
Figure 42 North America IBS Market: Regional Snapshot2016
Figure 43 Europe IBS Market: Regional Snapshot 2016
Figure 44 New Product Launches Key Growth Strategy Adopted Between 2013 and 2016
Figure 45 Ranking of Commercial Players in Global IBS Market
Figure 46 Leading Companies in IBS Market, By Region
Figure 47 Number of Products and Contracts
Figure 48 New Product Launches Key Growth Strategy Adopted Between 2013 and 2016
Figure 49 Regional Revenue Mix of Top Five Market Players, 2015
Figure 50 Financial Highlights of Major Players in Global IBS Market
Figure 51 Northrop Grumman Sperry Marine: Company Snapshot
Figure 52 SWOT Analysis: Northrop Grumman Sperry Marine
Figure 53 The Raytheon Company: Company Snapshot
Figure 54 SWOT Analysis: Raytheon Company
Figure 55 Furuno Electric Co. Ltd. : Company Snapshot
Figure 56 SWOT Analysis: Furuno Electric Shokai Ltd
Figure 57 Kongsberg Gruppen: Company Snapshot
Figure 58 SWOT Analysis: Kongsberg Gruppen
Figure 59 Consilium Ab: Company Snapshot
Figure 60 SWOT Analysis: Consilium Ab
Figure 61 Wartsilavalmarine: Company Snapshot
Figure 62 SWOT Analysis: Wartsilavalmarine
Figure 63 Tokyo Keiki: Company Snapshot
Figure 64 SWOT Analysis: Tokyo Keiki
Figure 65 Rolls Royce : Company Snapshot
Figure 66 SWOT Analysis: Rolls Royce
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