Level Transmitter Market by Technology (Capacitance, Radar, Ultrasonic, Differential Pressure/Hydrostatic, Magnetostrictive, Radiometric), Industry (Oil & Gas, Chemicals, Water & Wastewater, Power, Metals & Mining), and Region - Global Forecast to 2024
[168 Pages Report] The level transmitter market is expected to grow from USD 3.0 billion in 2018 to USD 3.7 billion by 2024, at a CAGR of 3.85% from 2018 to 2024.The study involved 4 major activities to estimate the current market size for level transmitters. Exhaustive secondary research has been carried out to collect information on the market, peer market, and parent market. Validation of these findings, assumptions, and market sizing with industry experts across the value chain through primary research has been the next step. Both top-down and bottom-up approaches have been employed to estimate the complete market size. Thereafter, market breakdown and data triangulation methods have been used to estimate the market size of segments and subsegments.
Secondary Research
In the secondary research process, various secondary sources such as Factiva, Hoovers, Bloomberg, OneSource, automation expo, international society of automation, industrial automation magazine, and automation association have been referred to for identifying and collecting information for this study. These secondary sources include annual reports, press releases and investor presentations of companies, white papers, certified publications, articles by recognized authors, gold standard and silver standard websites, industrial safety organizations, regulatory bodies, trade directories, and databases.
Primary Research
The level transmitter market comprises several stakeholders, such as sensor suppliers, manufacturers, distributors, and end-user industries. The demand side of this market is characterized by the development of the food & beverages and pharmaceuticals industry, oil & gas trade, regulations and norms in water & wastewater treatment plants. The supply side is characterized by advancements in technology and diverse application industries. Various primary sources that include industry experts from both the supply and demand sides of the market have been interviewed to obtain qualitative and quantitative information. The breakdown of primary respondents is as follows:
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Market Size Estimation
Both top-down and bottom-up approaches have been used to estimate and validate the total size of the level transmitter market. These methods have also been used extensively to estimate the size of various subsegments in the market. The research methodology used to estimate the market size includes the following:
- Key players in the market have been identified through extensive secondary research.
- The market size, in terms of value, has been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above—the market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides.
Report Objectives
- To describe and forecast the level transmitter market, in terms of value, segmented on the basis of technology, industry, type, and geography
- To forecast the market, in terms of value, for various segments with regard to 4 main regions—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW), along with their respective countries
- To describe monitoring methods for level measurement: Point level measurement and continuous level measurement
- To forecast the overall level transmitter market in terms of volume and value
- To provide detailed information regarding drivers, restraints, opportunities, and challenges pertaining to the level transmitter market
- To analyze growth strategies, such as mergers and acquisitions, product launches and developments, and research and development activities in the global level transmitter market
Scope of the Report
|
Report Metric |
Details |
|
Market size available for years |
2015–2024 |
|
Base year considered |
2017 |
|
Forecast period |
2018–2024 |
|
Forecast units |
Value (USD) and Volume (Million Units) |
|
Segments covered |
Type, Technology, Industry, and Region |
|
Geographic regions covered |
North America, APAC, Europe, and RoW |
|
Companies covered |
Endress+Hauser (Switzerland), VEGA (Germany), Emerson Electric (US), Siemens (Germany), and KROHNE (Germany) are among a few major companies in the level transmitter market. |
This research report categorizes the level transmitter market based on type, technology, industry, and region.
Level Transmitter Market, by Industry
- Oil & Gas
- Chemicals
- Water & Wastewater
- Food & Beverages
- Pharmaceuticals
- Power
- Metals & Mining
- Others (Paper & Pulp, Cement, Textiles, Glass, Agriculture, and Marine)
Level Transmitter Market, by Technology:
- Capacitive
- Ultrasonic
- Radar
- Differential Pressure/Hydrostatic
- Magnetostrictive
- Radiometric
- Others (Laser, Displacer, and Potentiometric)
Level Transmitter Market, by Type:
- Contact
- Non-Contact
Level Transmitter Market, by Region:
- North America
- Europe
- Asia Pacific
- RoW (South America, Middle East & Africa)
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs.
The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
The level transmitter market is estimated to grow from USD 3.0 billion in 2018 and to USD 3.7 billion by 2024, growing at a CAGR of 3.85% during the forecast period. Level transmitters are very easy to install, highly robust, resistant to turbulence, and require little maintenance. Thus, the need for more accurate and reliable continuous level measurements for inventory management, process efficiency, and safety applications has driven the level transmitter market growth. Food & beverages and pharmaceuticals industries have been witnessing steady growth owing to the increasing purchasing power and rising consumer demand. Thus, the increasing demand for process automation in these industries drives the growth of level transmitter market.
“Market for contact level transmitters is expected to hold larger share during forecast period.”
Contact level sensors are widely used in numerous verticals as these instruments are deployed in several products. Contact level transmitters are popular because of their simplicity, dependability, and low cost. Contact level transmitters are easy to install just as plug-and-play setup. The key advantage of contact level transmitters is that they require no compensation for changes in density, dielectric, or conductivity of a fluid. They are less costly than noncontact level transmitters.
“Market for radar level transmitters is expected to grow at highest CAGR during forecast period."
A radar level transmitter is not affected by changes in specific gravity, dielectric constant, temperature, or pressure. Furthermore, it contains no moving parts and has a robust pressure boundary. Thus, the market for radar level transmitters is expected to grow at a higher rate than other types of level transmitters during the forecast period. Radar level transmitters are used for liquid, slurries, solids, and interface measurement. Guided wave radar transmitters are commonly used for measuring levels of media such as paint, latex, animal fat, soybean oil, sawdust, carbon black, titanium tetrachloride, salt, and grain. Though noncontact radar level transmitters can measure levels of both solid and liquid media, they are mostly used for liquid level measurement in industries such as food & beverages, pharmaceuticals, chemicals, and oil & gas. With an increasing adoption in industries such as food & beverages, cement, and metals & mining, the demand for radar level transmitters is likely to grow at a higher rate for solids measurement applications during the forecast period.
“Oil & Gas is major end-user industry in level transmitter market.”
The oil & gas industry held the largest share of the level transmitter market in 2017 due to the rising demand for reliable and accurate level measurement systems. Level transmitters are used for a variety of processes in the oil & gas industry, including level monitoring in effluent tanks, oil separators, and hydraulic oil tanks. Level transmitters provide high performance and cost-effective measurement means for continuous level measurements in the oil & gas industry. Other applications of level transmitters in the oil & gas industry include level measurement in reservoir tanks for hydraulic oil, wave height measurement for a drilling and production platform, level detection in the ballast tank, and level measurement in an oil separator.
“APAC is lucrative market for level transmitter suppliers.”
APAC is expected to be the fastest-growing market for level transmitters. The region has witnessed significant growth in manufacturing activities due to low manufacturing costs and supportive local governments. Furthermore, the growing demand for petrochemicals and increasing population in countries such as China and India are fueling chemicals and pharmaceuticals industries in APAC. India and China are considered as huge markets for level transmitters owing to the growing industrial manufacturing activities in these countries. Investments in the municipal water sector are expected to be high in APAC countries. This factor offers opportunities for level transmitters to penetrate the water & wastewater industry.
As of 2017, Endress+Hauser (Switzerland), VEGA (Germany), Emerson Electric (US), Siemens (Germany), and KROHNE (Germany) were the major players in the level transmitter market. These players are focusing on product launches and expansions to enhance their product offerings and expand their businesses.
Other players in the level transmitter market include ABB (Switzerland), Honeywell (US), Yokogawa (Japan), AMETEK (US), Magnetrol (US), Schneider Electric (France), WIKA (Germany), Bürkert Fluid Control Systems (Germany), Spectris (Omega Engineering) (US), GF Piping Systems (Switzerland), Nivelco (Hungary), Viatran (US), and Monitor Technologies LLC (US).
Critical Questions:
- How do level transmitter manufacturers position themselves in this competitive market?
- Which are the major industries that adopt level transmitters to the maximum?
- What are the growth perspectives of this market in different regions?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 14)
1.1 Study Objectives
1.2 Definition
1.3 Scope of the Study
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. - 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Major Secondary Sources
2.1.1.2 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Resources
2.1.2.2 Primary Interviews With Experts
2.1.2.3 Breakdown of Primaries
2.1.3 Secondary and Primary Research
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach to Capture the Market Size Using the Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach to Capture the Market Size Using the Top-Down Analysis (Supply Side)
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions
3 Executive Summary (Page No. - 28)
4 Premium Insights (Page No. - 33)
4.1 Attractive Opportunities in Level Transmitter Market
4.2 Market for Contact Level Transmitters, By Technology
4.3 Level Transmitter Market for Water & Wastewater Industry, By Region
4.4 Radar Level Transmitter Market, By Type
4.5 Level Transmitter Market in Europe, By Industry and Country
5 Market Overview (Page No. - 36)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Benefits Provided By Different Types of Level Transmitters
5.2.1.2 Evolution of Industrial Automation in Food & Beverages and Pharmaceuticals Industries
5.2.1.3 High Focus on Industrial Automation and Optimum Utilization of Resources
5.2.1.4 Increased Importance of Safety and Regulatory Compliances
5.2.2 Restraints
5.2.2.1 Network Congestion
5.2.3 Opportunities
5.2.3.1 Growing Demand for Radar Level Transmitters
5.2.4 Challenges
5.2.4.1 High-Level Measurement of Tanks With Floating Roofs
6 Level Transmitter Market, By Monitoring Method (Page No. - 40)
6.1 Introduction
6.2 Point Level Measurement
6.2.1 Point Level Measures the Level at Defined Levels
6.3 Continuous Level Measurement
6.3.1 Continuous Level Measurement is Used in Industries Where Level Measurement is A Crucial
7 Level Transmitter Market, By Technology (Page No. - 41)
7.1 Introduction
7.2 Capacitive
7.2.1 Capacitive is A Cost Effective and Simple to Use Technology
7.3 Ultrasonic
7.3.1 Ultrasonic Level Transmitter is Easy to Install on Tanks
7.4 Radar
7.4.1 Contact (Guided Wave Radar)
7.4.1.1 Key Advantages Offered By Guided Wave Radar Level Transmitters
7.4.2 Noncontact
7.4.2.1 Noncontact Radar Level Transmitters is Expected to Grow at Higher Rate as Compare to Their Contact Counterpart
7.5 Differential Pressure/Hydrostatic
7.5.1 Differential Pressure/Hydrostatic Level Transmitter is Likely to Hold the Largest Market Share Between 2018 and 2024
7.6 Magnetostrictive
7.6.1 Magnetostrictive Level Transmitter Works Well With Clean Liquids and are Accurate and Adaptable to Wide Variations in Fluid Densities
7.7 Radiometric
7.7.1 Radiometric Level Transmitter is Most Used in Metals and Mining Industry
7.8 Others
8 Level Transmitter Market, By Type (Page No. - 53)
8.1 Introduction
8.2 Contact Level Transmitter
8.2.1 Differential Pressure/Hydrostatic is the Most Used Contact Level Transmitter
8.3 Non-Contact Level Transmitter
8.3.1 Non-Contact Level Transmitter is Expected to Grow at Higher CAGR During the Forecast Period
9 Level Transmitter Market, By Industry (Page No. - 62)
9.1 Introduction
9.2 Oil & Gas
9.2.1 Oil & Gas is One of the Key End-User Industry of the Level Transmitter Market
9.3 Chemicals
9.3.1 Level Transmitter Application Areas in Chemicals Industry
9.4 Water & Wastewater
9.4.1 Applications in Wastewater Management
9.5 Food & Beverages
9.5.1 Radar Level Transmitters are Best Suited for Food & Beverages Industry
9.6 Pharmaceuticals
9.6.1 Applications of Level Transmitters in Pharmaceuticals Industry
9.7 Power
9.7.1 Level Transmitters Can Be Used in Coal Power Plants, Hydropower Stations, and Biogas Plants
9.8 Metals & Mining
9.8.1 Level Transmitter Can Be Used in Every Stage of Metal Production
9.9 Others
10 Geographical Analysis (Page No. - 81)
10.1 Introduction
10.2 North America
10.2.1 US
10.2.1.1 Oil & Gas Considered as One of the Major Industries in the Us
10.2.2 Rest of North America
10.3 Europe
10.3.1 Germany
10.3.1.1 Germany Held A Significant Share of the Level Transmitter Market in Europe
10.3.2 UK
10.3.2.1 The UK to Exhibit Steady Growth in the Level Transmitter Market During the Forecast Year
10.3.3 France
10.3.3.1 Food & Drink Industry is A Significant User of Level Transmitter in France
10.3.4 Rest of Europe
10.4 APAC
10.4.1 China
10.4.1.1 China is One of the Lucrative Markets for Players in Process Automation Market
10.4.2 India
10.4.2.1 India is One of the Prominent Markets for Level Transmitters Backed By Government Initiatives
10.4.3 Japan
10.4.3.1 Oil & Gas and Chemicals Industries are Key User of Level Transmitters
10.4.4 Rest of APAC
10.5 Rest of the World (RoW)
10.5.1 Middle East and Africa
10.5.1.1 The Middle East and Africa are Likely to Dominate the Market in RoW
10.5.2 South America
10.5.2.1 Brazil is A Major Market for Level Transmitters in South America
11 Competitive Landscape (Page No. - 95)
11.1 Overview
11.2 Ranking of Players, 2017
11.3 Competitive Scenario
11.3.1 Product Launches
12 Company Profiles (Page No. - 98)
12.1 Key Players
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
12.1.1 Emerson Electric
12.1.2 Endress+Hauser
12.1.3 Siemens
12.1.4 Vega Grieshaber
12.1.5 Krohne Messtechnik
12.1.6 ABB
12.1.7 Honeywell
12.1.8 Schneider Electric
12.1.9 Yokogawa Electric
12.1.10 Ametek
12.1.11 Magnetrol International
12.1.12 Dwyer Instruments
*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not Be Captured in Case of Unlisted Companies.
12.2 Other Key Players
12.2.1 Wika
12.2.2 Sor Inc.
12.2.3 Spectris (Omega Engineering)
12.2.4 Bürkert
12.2.5 GF Piping Systems
12.2.6 L&J Technologies
12.2.7 Viatran
12.2.8 Monitor Technologies LLC
12.2.9 Matsushima Measure Tech
13 Appendix (Page No. - 127)
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables (66 Tables)
Table 1 Level Transmitter Market, in Terms of Value and Volume, 2017 and 2024
Table 2 Level Transmitter Market, By Technology, 2015–2024 (USD Million)
Table 3 Capacitive Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 4 Ultrasonic Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 5 Radar Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 6 Guided Wave Radar Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 7 Non-Contact Radar Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 8 Differential Pressure/Hydrostatic Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 9 Magnetostrictive Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 10 Radiometric Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 11 Other Technologies Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 12 Level Transmitter Market, By Type, 2015–2024 (USD Million)
Table 13 Level Transmitter Market for Contact Type, By Technology, 2015–2024 (USD Million)
Table 14 Level Transmitter Market for Contact Type, By Industry, 2015–2024 (USD Million)
Table 15 Level Transmitter Market for Contact Type, By Region, 2015–2024 (USD Million)
Table 16 Level Transmitter Market for Non-Contact Type, By Technology, 2015–2024 (USD Million)
Table 17 Level Transmitter Market for Non-Contact Type, By Industry, 2015–2024 (USD Million)
Table 18 Level Transmitter Market for Non-Contact Type, By Region, 2015–2024 (USD Million)
Table 19 Level Transmitter Market in Oil and Gas Industry, By Type, 2015–2024 (USD Million)
Table 20 Level Transmitter Market in Chemicals Industry, By Type, 2015–2024 (USD Million)
Table 21 Level Transmitter Market in Power Industry, By Type, 2015–2024 (USD Million)
Table 22 Level Transmitter Market in Metals and Mining Industry, By Type, 2015–2024 (USD Million)
Table 23 Level Transmitter Market in Food and Beverages Industry, By Type, 2015–2024 (USD Million)
Table 24 Level Transmitter Market in Water and Wastewater Industry, By Type, 2015–2024 (USD Million)
Table 25 Level Transmitter Market in Pharmaceuticals Industry, By Type, 2015–2024 (USD Million)
Table 26 Level Transmitter Market in Other Industries, By Type, 2015–2024 (USD Million)
Table 27 Level Transmitter Market, By Industry 2015–2024 (USD Million)
Table 28 Level Transmitter Market in Oil and Gas Industry, By Technology, 2015–2024 (USD Million)
Table 29 Radar Level Transmitter Market for Oil & Gas Industry, By Type, 2015–2024 (USD Million)
Table 30 Level Transmitter Market in Oil and Gas Industry, By Region, 2015–2024 (USD Million)
Table 31 Level Transmitter Market in Chemicals Industry, By Technology, 2015–2024 (USD Million)
Table 32 Radar Level Transmitter Market for Chemicals Industry, By Type, 2015–2024 (USD Million)
Table 33 Level Transmitter Market in Chemicals Industry, By Region, 2015–2024 (USD Million)
Table 34 Level Transmitter Market in Water and Wastewater Industry, By Technology, 2015–2024 (USD Million)
Table 35 Radar Level Transmitter Market for Water & Wastewater Industry, By Type, 2015–2024 (USD Million)
Table 36 Level Transmitter Market in Water and Wastewater Industry, By Region, 2015–2024 (USD Million)
Table 37 Level Transmitter Market in Food and Beverages Industry, By Technology, 2015–2024 (USD Million)
Table 38 Radar Level Transmitter Market for Food & Beverages Industry, By Type, 2015–2024 (USD Million)
Table 39 Level Transmitter Market in Food and Beverages Industry, By Region, 2015–2024 (USD Million)
Table 40 Level Transmitter Market in Pharmaceuticals Industry, By Technology, 2015–2024 (USD Million)
Table 41 Radar Level Transmitter Market for Pharmaceuticals Industry, By Type, 2015–2024 (USD Million)
Table 42 Level Transmitter Market in Pharmaceuticals Industry, By Region, 2015–2024 (USD Million)
Table 43 Applications of Level Transmitters in Power Industry
Table 44 Level Transmitter Market in Power Industry, By Technology, 2015–2024 (USD Million)
Table 45 Radar Level Transmitter Market for Power Industry, By Type, 2015–2024 (USD Million)
Table 46 Level Transmitter Market in Power Industry, By Region, 2015–2024 (USD Million)
Table 47 Applications of Level Transmitters in Metals & Mining Industry
Table 48 Level Transmitter Market in Metals and Mining Industry, By Technology, 2015–2024 (USD Million)
Table 49 Radar Level Transmitter Market for Metals & Mining Industry, By Type, 2015–2024 (USD Million)
Table 50 Level Transmitter Market in Metals and Mining Industry, By Region, 2015–2024 (USD Million)
Table 51 Level Transmitter Market in Other Industries, By Technology, 2015–2024 (USD Million)
Table 52 Radar Level Transmitter Market for Other Industries, By Type, 2015–2024 (USD Million)
Table 53 Level Transmitter Market in Other Industries, By Region, 2015–2024 (USD Million)
Table 54 Level Transmitter Market, By Region 2015–2024 (USD Million)
Table 55 Level Transmitter Market in North America, By Industry 2015–2024 (USD Million)
Table 56 Level Transmitter Market in North America, By Type, 2015–2024 (USD Million)
Table 57 North America Level Transmitter Market, By Country, 2015–2024 (USD Million)
Table 58 Level Transmitter Market in Europe, By Industry 2015–2024 (USD Million)
Table 59 Level Transmitter Market in Europe, By Type, 2015–2024 (USD Million)
Table 60 Europe Level Transmitter Market, By Country, 2015–2024 (USD Million)
Table 61 Level Transmitter Market in APAC, By Industry 2015–2024 (USD Million)
Table 62 Level Transmitter Market in APAC, By Type, 2015–2024 (USD Million)
Table 63 APAC Level Transmitter Market, By Country, 2015–2024 (USD Million)
Table 64 Level Transmitter Market in RoW, By Industry 2015–2024 (USD Million)
Table 65 Level Transmitter Market in RoW, By Type, 2015–2024 (USD Million)
Table 66 RoW Level Transmitter Market, By Region, 2015–2024 (USD Million)
List of Figures (31 Figures)
Figure 1 Level Transmitter Market Segmentation
Figure 2 Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 Level Transmitter Market, By Technology, 2017 vs 2024 (USD Million)
Figure 8 Level Transmitter Market, By Industry, 2017 (Top 5 Markets)
Figure 9 Contact Level Transmitters Accounted for Larger Market Share in 2017
Figure 10 Level Transmitter Market in APAC Expected to Grow at Highest CAGR During Forecast Period
Figure 11 Growth Opportunities in Level Transmitter Market From 2018 to 2024
Figure 12 Market for Guided Wave Radar Level Transmitters Expected to Grow at Highest Rate During Forecast Period
Figure 13 North America to Hold Largest Share of Level Transmitter Market for Water & Wastewater Industry in 2018
Figure 14 Noncontact Radar Level Transmitters Estimated to Hold Larger Market Share in 2018
Figure 15 Chemicals Industry and Germany to Account for Largest Share of European Level Transmitter Market in 2018
Figure 16 DROC: Level Transmitter Market
Figure 17 Radar Technology is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 18 Non-Contact Type Level Transmitter Expected to Grow at the Highest CAGR During the Forecast Period
Figure 19 Oil & Gas Industry is Estimated to Hold the Largest Share of Level Transmitter Market Between 2018 and 2024
Figure 20 Applications of Level Transmitters in Pharmaceuticals Industry
Figure 21 North America Level Transmitter Market Snapshot
Figure 22 APAC Level Transmitter Market Snapshot
Figure 23 Level Transmitter Market: Ranking of Top 3 Players (2017)
Figure 24 Emerson Electric: Company Snapshot
Figure 25 Endress+Hauser: Company Snapshot
Figure 26 Siemens: Company Snapshot
Figure 27 ABB: Company Snapshot
Figure 28 Honeywell: Company Snapshot
Figure 29 Schneider Electric: Company Snapshot
Figure 30 Yokogawa Electric: Company Snapshot
Figure 31 Ametek: Company Snapshot
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Growth opportunities and latent adjacency in Level Transmitter Market