Oral Care/Oral Hygiene Market

Oral Care/Oral Hygiene Market by Product (Toothbrush (Manual, Electric, Battery-Powered), Toothpaste, Mouthwash, Dental Floss, Teeth Whitening), Distribution Channel (Consumer Store, Retail Pharmacy, e-commerce), Region - Global Forecast to 2025

Report Code: MD 5362 Oct, 2019, by marketsandmarkets.com

[220 Pages Report] The oral care market is projected to reach USD 53.3 billion by 2025 from USD 44.5 billion in 2019, at a CAGR of 3.0%. The increase in the prevalence of dental caries, periodontal diseases, and other dental diseases; growing awareness about oral hygiene; rising dental healthcare expenditure; and increasing number of small/private clinics with dental dispensaries are some of the factors contributing to the growth of this market. However, the competitive pricing pressure faced by prominent players is hampering the growth of the oral care market.

Oral Care/Oral Hygiene Market

Market Dynamics

Growing Awareness About Oral Hygiene

Oral hygiene awareness is one of the major contributors to market growth in the overall oral care/oral hygiene market. The rise in awareness is attributed to efforts by dentists as well as key players in the market. These stakeholders conduct various seminars and programs to increase awareness of dental hygiene and demonstrate newly launched and technologically advanced products. This helps players to promote their product portfolio and contribute to their corporate social responsibility (CSR) activities. These activities are further expected to result in growing adoption for oral care products.

Sunstar Suisse S.A. (Switzerland) is notable in this regard—in June 2019, it partnered with the World Dental Federation (FDI) to launch the ‘Sports & Dentistry’ guidelines. With this project, the company aims to draw attention to the relationship between oral health and sports performance and make oral health a priority for both professional and amateur athletes. It also reported significant business growth in Kuwait, UAE, and Qatar in May 2016, due to its CSR efforts.

Rising Incidences of Dental Diseases

There has been exponential growth in the global burden of various dental diseases, which will directly increase the adoption of various oral care products. Tooth decay (dental caries) and periodontal diseases (gum diseases) are the most widespread chronic diseases worldwide and constitute a major global public health challenge. The treatment of dental caries is expensive, accounting for around 5–10% of the total expenditure on healthcare borne by developed nations (Source: WHO). A study conducted by the Centers for Disease Control and Prevention (CDC) in 2018 revealed that, in 2015–2016, the prevalence of total caries (untreated and treated) was 45.8% and untreated caries was 13.0% among youth aged between 2 and 19 years of age; 91% of American adults aged above 20 have had dental caries in their lifetime.

According to studies conducted by the American College of Prosthodontists, more than 36 million Americans do not have any teeth (edentulous population), and 120 million people in the US are missing at least one tooth, as of 2017. These numbers are expected to grow in the next two decades. Of the total edentulous population, about 15% has dentures made each year.

The prevalence of dental caries is significantly higher in the younger population; according to the FDI World Dental Federation, the prevalence of dental caries in the 6-19 age group is as high as 60% to 80% in developed countries across North America and Europe, whereas in developing countries, including India, Brazil, and Mexico, its prevalence is more than 80%. The high incidence of dental caries and other periodontal diseases plays a key role in driving demand for oral care products.

Growing Number of Small/Private Dental Clinics with Dental Dispensaries

In recent years, there has been a significant increase in the number of dentists across the globe, owing to which the number of private dental practices has also increased. The US is one of the well-established markets for oral care products, due to the increase in the number of dental professionals and practices, increasing expenditure on dental care, and widespread awareness about oral hygiene. According to the American Dental Association (ADA), the number of dental professionals in the US has risen from 183,212 in 2010 to 199,486 in 2018. Similarly, according to the WHO, the number of professionally active dentists in Europe as increased from 196,551 in 2010 to 198,100 in 2014.

The APAC, on the other hand, is the fastest-growing region for the oral care products, mainly due to the increasing number of dentists and dental practices in the region, growing disposable incomes, and rising awareness about oral hygiene. In most developed and some developing countries, the overwhelming majority of dentists continue to practice solo, with 70–80% of dentists in private practices in Europe. In the US, ~80% of dentists follow general practices, and about 60-70% of dentists follow solo practices. Owing to this, competition among private practitioners is very high in these regions. In order to realize economic gains, some dentists dispense oral care products at their clinics, which helps support market growth to a certain extent.

Technological Advancements in Toothbrushes

Technological innovation in toothbrushes is one of the key factors driving the growth of the oral care/oral hygiene market. Product innovation has enabled the development of technologically advanced and easy-to-use oral care products such as electric toothbrushes, artificial intelligence-equipped (AI) toothbrushes, and vibrating toothbrushes. Major players have also launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide real-time guidance for brushing and maintaining oral health.

The development of such innovative products enables users to track oral care habits and improve oral health. Owing to their advantages, dentists have recommended electric toothbrushes to patients, which have witnessed growing adoption across both developed and developing countries—notably, Brazil, Italy, the US, France, & Japan, where the willingness to spend on advanced products is high.

Competitive Pricing Pressure Faced by Prominent Players

The oral care/oral hygiene market is highly competitive, with a growing number of players operating at the regional level. The emergence of local players in developing markets such as India, China, and Brazil is further increasing the pricing pressure on global players. A number of companies such as Patanjali Ayurved Ltd. (India), Lion Corporation (Japan), Darlie (Taiwan), Jiangsu Sanxiao (China), The Himalaya Drug Company (India), and Jinchen Group (China) have a significant presence in the regional markets. These local/regional players offer oral care products at lower and discounted prices as compared to the global players. They also sell their products through e-commerce channels at low prices, as it reduces the marketing cost, thus creating pricing pressure on the global players. This adversely affects the profit margins of the global players, especially in emerging markets.

Currently, many global players are focusing on entering into collaborations with small players as well as the launching low-priced products to establish a stronghold in these local markets characterized by low-priced products. For instance, in August 2016, Colgate launched the Cibaca Vedshakti toothpaste in India. This product costs INR 50 (USD 0.78) for 175 grams, which is around 30% cheaper than Dant Kanti, a product from Patanjali Ayurved, which is a leading player in the Indian oral care market.

Global players are also launching their own online purchasing portals to maintain their customer base and offer their products at slightly lower prices as compared to retail prices. Despite such efforts by the global leaders, the threat of local players will continue to affect the pricing policies of global players in the coming years as well. Competitive pricing positively impacts the market in terms of volume, as reducing prices increases the penetration and consumption rates of oral care products, especially in the emerging economies. However, it will negatively impact the growth of oral care/oral hygiene market in terms of value.

The toothpastes segment is expected to dominate the oral care/oral hygiene market in 2019.

Based on product, the toothpastes segment is expected to hold the largest share of the oral care market in 2019. The large share of this segment can be attributed to the higher adoption trends seen in the pastes, gels, and polishes for regular maintenance of oral health and prevention of oral bacterial infection.

By distribution channel, the consumer stores segment is estimated to account for the largest share of the market in 2019.

Based on distribution channel, the market is divided into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The consumer stores segment will dominate the market in 2019. With the presence of a large number of consumer stores present across the globe, manufacturers mainly depend on them for the storage and marketing of their products on a large scale. Owing to this, supermarkets such as Wal-Mart, Dental Mart, Target, and Costco have high bargaining power. However, consumer stores boast immense accessibility, which reflects its larger share in the oral care market.

Oral Care/Oral Hygiene Market

The Asia Pacific will dominate the oral hygiene market during the forecast period of 2019–2025.

Geographically, the global market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. The Asia Pacific is expected to hold the largest share of this market in 2019. The dominant share of this region can mainly be attributed to the increase in the number of geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care. Moreover, increasing focus of prominent players on emerging Asian countries will further support the growth of the market in this region.

Key Market players

The major players operating in the oral care market include Colgate-Palmolive Company (US), The Procter & Gamble Company (US), Unilever plc. (UK), GlaxoSmithKline plc. (UK), Johnson & Johnson (US), Koninklijke Philips N.V. (Netherlands), GC Corporation (Japan), Dr. Fresh, LLC (US), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co, Inc. (US), Sunstar Suisse S.A. (Switzerland), Ivoclar Vivadent AG (Liechtenstein), Henkel AG & Company, KGaA (Germany), Jordan AS (Norway), Panasonic Corporation (Japan), Dentaid Ltd. (UK), Kao Corporation (Japan), LG Household & Health Care Ltd. (South Korea), Dabur India Ltd. (India), The Himalaya Drug Company (India), Patanjali Ayurved Ltd. (India), Supersmile (US), Ranir, LLC. (US), Young Innovations, Inc. (US), and Ultradent Products, Inc. (US).

The market is a mature market at the global level with the dominance of players such as Colgate-Palmolive Company (US), The Procter & Gamble Company (US), and Unilever plc. (UK). However, the market is fragmented at the regional and country-level and dominated by various different players in each country and in each product category.

In 2018, the toothpastes and manual toothbrushes market is dominated by Colgate-Palmolive Company (US), The Procter & Gamble Company (US), and Unilever plc. (UK), with the combined share of around 70% and 48%, respectively. While, Johnson & Johnson (US), Colgate-Palmolive Company (US), and The Procter & Gamble Company (US) dominated the mouthwashes market.

The players operating in the global market adopted product launches, expansions, and agreements & partnerships as their major growth strategies.

Scope of the Report:

Report Metric

Details

Market Size available for years

2017–2025

Base Year Considered

2018

Forecast period

2019–2025

Forecast Unit

Value(USD Million)

Segments covered

Product and Distribution Channel

Geographies covered

  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific (RoAPAC)
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe(RoE)
  • North America
    • US
    • Canada
  • Latin America
  • Middle East and Africa

Companies Covered

Colgate-Palmolive Company (US), The Procter & Gamble Company (US), Unilever plc. (UK), GlaxoSmithKline plc. (UK), Johnson & Johnson (US), Koninklijke Philips N.V. (Netherlands), GC Corporation (Japan), Dr. Fresh, LLC (US), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co, Inc. (US), and Sunstar Suisse S.A. (Switzerland)

The research report categorizes the oral care market into the following segments and subsegments:

Oral Hygiene Market, By Product

  • Toothpastes
    • Pastes
    • Gels
    • Powders
    • Polishes
  • Toothbrushes & accessories
    • Manual Toothbrushes
    • Electric Toothbrushes
    • Battery-powdered Toothbrushes
    • Replacement Toothbrush Heads
  • Mouthwashes/Rinses
    • Non-medicated Mouthwashes
    • Medicated Mouthwashes
  • Dental Accessories/Ancillaries
    • Dental Flosses
    • Breath Fresheners
    • Cosmetic Dental Whitening Products
    • Dental Water Jets
  • Denture Products
    • Fixatives
    • Other Denture Products
  • Dental Prosthesis Cleaning Solutions

Oral Hygiene Market, By Distribution Channel

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries

Oral Care Market, By Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific (RoAPAC)
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe (RoE)
  • North America
    • US
    • Canada
  • Latin America
  • Middle East and Africa

Recent Developments

  • Unilever signed an agreement to buy the toothpaste brands Fluocaril and Parogencyl from Procter & Gamble in April 2019. This will enable the company to lead the oral care market in France & Spain.
  • In February 2019, The Procter & Gamble Company (US) launched its Oral-B GENIUS X electric toothbrush.
  • GSK Consumer Healthcare Limited (India) entered into a merger agreement with Hindustan Unilever Limited (HUL) (India) through an all-equity deal. This merger is expected be to complete by September 2019.
  • In September 2017, Colgate-Palmolive Company (US) launched Colgate Swarna Vedshakti Toothpaste.

Key Questions Addressed in the Report

  • Who are the top 10 players operating in the market?
  • What are the drivers, restraints, opportunities, and challenges in the oral care market?
  • What are the industry trends as well as the current scenario in the market?
  • Comment on the regulatory scenario for oral care/oral hygiene products in various geographies.
  • What are the growth trends in the market at the segmental and overall market levels?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 27)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Scope of the Study
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
        Table 1 Standard Currency Conversion Rate
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 30)
    2.1 Research Data
        Figure 1 Research Design
           2.1.1 Secondary Sources
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Sources
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                            Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
    2.2 Market Size Estimation
        Figure 3 Bottom-Up Approach
        Figure 4 Top Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Market Share Estimation
    2.5 Assumptions for the Study

3 Executive Summary (Page No. - 39)
  Figure 5 Oral Care/Oral Hygiene Market, By Product, 2019 vs 2025 (USD Million)
  Figure 6 Toothpastes Market, By Formulation, 2019 vs 2025 (USD Million)
  Figure 7 Toothbrushes & Accessories Market, By Product, 2019 vs 2025 (USD Million)
  Figure 8 Oral Care/Oral Hygiene Market, By Distribution Channel, 2019 vs 2025 (USD Million)
  Figure 9 Geographic Snapshot: Oral Care/Oral Hygiene Market

4 Premium Insights (Page No. - 43)
    4.1 Oral Care/Oral Hygiene: Market Overview
        Figure 10 Growing Awareness About Oral Hygiene & Increasing Incidence of Dental Diseases to Drive Market Growth
    4.2 Asia Pacific: Oral Care/Oral Hygiene Market, By Product (2018)
        Figure 11 Toothpastes Segment Accounted for the Largest Share of the Asia Pacific Oral Care/Oral Hygiene Market, By Product, in 2018
    4.3 Oral Care/Oral Hygiene Market: Geographic Growth Opportunities
        Figure 12 Asia Pacific Countries to Register Higher Growth in the Oral Care/Oral Hygiene Market During the Forecast Period (2019–2025)
    4.4 Oral Care/Oral Hygiene Market, By Region (2019–2025)
        Figure 13 Asia Pacific Will Continue to Dominate the Oral Care/Oral Hygiene Market in 2025
    4.5 Oral Care/Oral Hygiene Market: Developed vs Developing Markets (USD Million)
        Figure 14 Developing Markets to Register A Higher Growth Rate During the Forecast Period

5 Market Overview (Page No. - 47)
    5.1 Introduction
    5.2 Market Dynamics: Impact Analysis
    5.3 Market Drivers
           5.3.1 Growing Awareness About Oral Hygiene
           5.3.2 Rising Incidences of Dental Diseases
                 Table 2 Percentage of Individuals With Untreated Dental Caries in the US (2015–2016)
           5.3.3 Growing Number of Small/Private Dental Clinics With Dental Dispensaries
                 Figure 15 Total Number of Dental Professionals in the US (2010–2018)
           5.3.4 Technological Advancements in Toothbrushes
                 Table 3 Recent Product Launches of Advanced Toothbrushes
    5.4 Market Restraints
           5.4.1 Competitive Pricing Pressure Faced By Prominent Players
    5.5 Opportunities
           5.5.1 Increasing Online Purchase of Oral Care Products
    5.6 Challenges
           5.6.1 High Dependency on Retail/Consumer Stores

6 Oral Care/Oral Hygiene Market, By Product (Page No. - 52)
    6.1 Introduction
        Table 4 Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
        Table 5 Oral Care/Oral Hygiene Market, By Country, 2017–2025 (USD Million)
    6.2 Toothpastes
        Table 6 Key Toothpaste Brands
        Figure 16 Toothpaste Market Share Analysis, By Key Players (2018)
        Table 7 Toothpastes Market, By Formulation, 2017–2025 (USD Million)
        Table 8 Toothpastes Market, By Country, 2017–2025 (USD Million)
           6.2.1 Pastes
                    6.2.1.1 Pastes Segment Dominated the Toothpastes Market in 2018
                            Table 9 Pastes Market, By Country, 2017–2025 (USD Million)
           6.2.2 Gels
                    6.2.2.1 Gels are Used to Prevent and Treat Oral Bacterial Infections
                            Table 10 Gels Market, By Country, 2017–2025 (USD Million)
           6.2.3 Powders
                    6.2.3.1 Powders Find Greater Preference Among Children and Geriatrics
                            Table 11 Powders Market, By Country, 2017–2025 (USD Million)
           6.2.4 Polishes
                    6.2.4.1 Dental Polishes are Used as Home Cosmetic Treatments
                            Table 12 Polishes Market, By Country, 2017–2025 (USD Million)
    6.3 Toothbrushes & Accessories
        Table 13 Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
        Table 14 Toothbrushes & Accessories Market, By Country, 2017–2025 (USD Million)
           6.3.1 Toothbrushes
                 Table 15 Some of the Key Brands of Toothbrushes
                 Table 16 Toothbrushes Market, By Type, 2017–2025 (USD Million)
                 Table 17 Toothbrushes Market, By Country, 2017–2025 (USD Million)
                    6.3.1.1 Manual Toothbrushes
                               6.3.1.1.1 Manual Toothbrushes to Dominate Toothbrushes Market During the Forecast Period
                                         Figure 17 Manual Toothbrushes Market Share Analysis, By Key Players (2018)
                                         Table 18 Manual Toothbrushes Market, By Country, 2017–2025 (USD Million)
                    6.3.1.2 Electric Toothbrushes
                               6.3.1.2.1 Electric Toothbrushes Segment Show the Highest Growth During the Forecast Period
                                         Table 19 Electric Toothbrushes Market, By Country, 2017–2025 (USD Million)
                    6.3.1.3 Battery-Powered Toothbrushes
                               6.3.1.3.1 Battery-Powered Toothbrushes have Longer Lifespans Than Manual Toothbrushes
                                         Table 20 Battery-Powered Toothbrushes Market, By Country, 2017–2025 (USD Million)
           6.3.2 Replacement Toothbrush Heads
                    6.3.2.1 Chinese Market to Show High Growth in the Forecast Period
                            Table 21 Replacement Toothbrush Heads Market, By Country, 2017–2025 (USD Million)
    6.4 Mouthwashes/Rinses
        Table 22 Some of the Key Brands of Mouthwashes/Rinses
        Figure 18 Mouthwashes Market Share Analysis, By Key Players (2018)
        Table 23 Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
        Table 24 Mouthwashes/Rinses Market, By Country, 2017–2025 (USD Million)
           6.4.1 Non-Medicated Mouthwashes
                    6.4.1.1 Non-Medicated Mouthwashes Account for the Largest Share of the Mouthwashes Market
                            Table 25 Non-Medicated Mouthwashes Market, By Country, 2017–2025 (USD Million)
           6.4.2 Medicated Mouthwashes
                    6.4.2.1 Medicated Mouthwashes Help Alleviate Common Ailments and Strengthen Teeth
                            Table 26 Medicated Mouthwashes Market, By Country, 2017–2025 (USD Million)
    6.5 Dental Accessories/Ancillaries
        Table 27 Some of the Key Brands of Dental Accessories/Ancillaries
        Table 28 Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
        Table 29 Dental Accessories/Ancillaries Market, By Country, 2017–2025 (USD Million)
           6.5.1 Dental Flosses
                    6.5.1.1 US Dominates the Market for Dental Flosses
                            Table 30 Dental Flosses Market, By Country, 2017–2025 (USD Million)
           6.5.2 Breath Fresheners
                    6.5.2.1 Asian Markets Show High Demand for Breath Fresheners
                            Table 31 Breath Fresheners Market, By Country, 2017–2025 (USD Million)
           6.5.3 Cosmetic Dental Whitening Products
                    6.5.3.1 Product Development Efforts and Growing Awareness of Dental Aesthetics are Driving Market Growth
                            Table 32 Cosmetic Dental Whitening Products Market, 2017–2025 (USD Million)
           6.5.4 Dental Water Jets
                    6.5.4.1 Jets Help Reduce Gum Bleeding and Maintain Tooth Health
                            Table 33 Dental Water Jets Market, 2017–2025 (USD Million)
    6.6 Denture Products
        Table 34 Denture Products Market, By Type, 2017–2025 (USD Million)
        Table 35 Denture Products Market, By Country, 2017–2025 (USD Million)
           6.6.1 Denture Fixatives
                    6.6.1.1 Denture Fixatives Hold the Largest Share of the Denture Products Market
                            Table 36 Denture Fixatives Market, By Country, 2017–2025 (USD Million)
           6.6.2 Other Denture Products
                 Table 37 Other Denture Products Market, By Country, 2017–2025 (USD Million)
    6.7 Dental Prosthesis Cleaning Solutions
           6.7.1 Increasing Adoption of Prosthesis has Driven Demand for Cleaning Solutions
                 Table 38 Dental Prosthesis Cleaning Solutions Market, By Country, 2017–2025 (USD Million)
       
7 Oral Care/Oral Hygiene Market, By Distribution Channel (Page No. - 85)
    7.1 Introduction
        Table 39 Oral Care/Oral Hygiene Market, By Distribution Channel, 2019–2025 (USD Million)
    7.2 Consumer Stores
           7.2.1 Consumer Stores Form the Key Distribution Channel in the Oral Care/Oral Hygiene Industry
                 Table 40 Oral Care/Oral Hygiene Market for Consumer Stores, By Country, 2019–2025 (USD Million)
    7.3 Retail Pharmacies
           7.3.1 Retail Pharmacies Mainly Provide Prescription-Based Oral Care Products
                 Table 41 Oral Care/Oral Hygiene Market for Retail Pharmacies, Y Country, 2019–2025 (USD Million)
    7.4 Online Distribution
           7.4.1 Online Distribution Channels have Significant Growth Potential
                 Table 42 Oral Care/Oral Hygiene Market for Online Distribution, By Country, 2019–2025 (USD Million)
    7.5 Dental Dispensaries
           7.5.1 Dental Dispensaries Play an Important Role in Product Promotional Activity
                 Table 43 Oral Care/Oral Hygiene Market for Dental Dispensaries, By Country, 2019–2025 (USD Million)

8 Oral Care/Oral Hygiene Market, By Region (Page No. - 91)
    8.1 Introduction
        Figure 19 India to Witness the Highest Growth in the Oral Care/Oral Hygiene Market During the Forecast Period
        Table 44 Oral Care/Oral Hygiene Market, By Region, 2017–2025 (USD Million)
    8.2 Asia Pacific
        Figure 20 Asia Pacific: Oral Care/Oral Hygiene Market Snapshot
        Table 45 Asia Pacific: Oral Care/Oral Hygiene Market, By Country, 2017–202 (USD Million)
        Table 46 Asia Pacific: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
        Table 47 Asia Pacific: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
        Table 48 Asia Pacific: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
        Table 49 Asia Pacific: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
        Table 50 Asia Pacific: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
        Table 51 Asia Pacific: Denture Products Market, By Type, 2017–2025 (USD Million)
        Table 52 Asia Pacific: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.2.1 China
                    8.2.1.1 Growing Prevalence of Dental Diseases to Drive Market Growth in China
                            Table 53 China: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 54 China: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 55 China: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 56 China: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 57 China: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 58 China: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 59 China: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.2.2 Japan
                    8.2.2.1 Initiatives Taken By Public and Private Organizations for Increasing Awareness on Oral Care to Support Market Growth in Japan
                            Table 60 Japan: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 61 Japan: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 62 Japan: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 63 Japan: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 64 Japan: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 65 Japan: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 66 Japan: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.2.3 India
                    8.2.3.1 India to Offer Lucrative Growth Opportunities for Market Players
                            Table 67 India: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 68 India: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 69 India: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 70 India: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 71 India: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 72 India: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 73 India: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.2.4 Australia
                    8.2.4.1 Rising Awareness About Oral Health to Drive the Demand for Oral Care Products in Australia
                            Table 74 Australia: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 75 Australia: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 76 Australia: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 77 Australia: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 78 Australia: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 79 Australia: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 80 Australia: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.2.5 Rest of Asia Pacific
                 Table 81 RoAPAC: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                 Table 82 RoAPAC: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                 Table 83 RoAPAC: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                 Table 84 RoAPAC: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                 Table 85 RoAPAC: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                 Table 86 RoAPAC: Denture Products Market, By Type, 2017–2025 (USD Million)
                 Table 87 RoAPAC: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
    8.3 Europe
        Table 88 Spending on Oral Healthcare Services in Europe, By Country, 2010–2020 (Eur Billion)
        Figure 21 Europe: Oral Care/Oral Hygiene Market Snapshot
        Table 89 Europe: Oral Care/Oral Hygiene Market, By Country, 2017–2025 (USD Million)
        Table 90 Europe: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
        Table 91 Europe: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
        Table 92 Europe: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
        Table 93 Europe: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
        Table 94 Europe: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
        Table 95 Europe: Denture Products Market, By Type, 2017–2025 (USD Million)
        Table 96 Europe: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.3.1 Germany
                    8.3.1.1 Germany Dominates the European Oral Care/Oral Hygiene Market
                            Table 97 Germany: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 98 Germany: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 99 Germany: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 100 Germany: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 101 Germany: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 102 Germany: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 103 Germany: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.3.2 UK
                    8.3.2.1 Increasing Incidence of Dental Diseases is A Major Factor Driving the Demand for Oral Care Products in the UK
                            Table 104 UK: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 105 UK: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 106 UK: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 107 UK: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 108 UK: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 109 UK: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 110 UK: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.3.3 Italy
                    8.3.3.1 Increasing Spending on Oral Care to Support Market Growth
                            Table 111 Italy: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 112 Italy: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 113 Italy: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 114 Italy: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 115 Italy: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 116 Italy: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 117 Italy: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.3.4 France
                    8.3.4.1 Rising Awareness of Dental Diseases is Expected to Boost the Adoption of Oral Care Products in France
                            Table 118 France: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 119 France: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 120 France: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 121 France: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 122 France: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 123 France: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 124 France: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.3.5 Spain
                    8.3.5.1 The Oral Care Market in Spain is Expected to Experience Steady Growth During the Forecast Period
                            Table 125 Spain: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 126 Spain: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 127 Spain: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 128 Spain: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 129 Spain: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 130 Spain: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 131 Spain: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.3.6 Rest of Europe
                 Table 132 RoE: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                 Table 133 RoE: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                 Table 134 RoE: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                 Table 135 RoE: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                 Table 136 RoE: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                 Table 137 RoE: Denture Products Market, By Type, 2017–2025 (USD Million)
                 Table 138 RoE: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
    8.4 North America
        Figure 22 North America: Oral Care/Oral Hygiene Market Snapshot
        Table 139 North America: Oral Care/Oral Hygiene Market, By Country, 2017–2025 (USD Million)
        Table 140 North America: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
        Table 141 North America: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
        Table 142 North America: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
        Table 143 North America: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
        Table 144 North America: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
        Table 145 North America: Denture Products Market, By Type, 2017–2025 (USD Million)
        Table 146 North America: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.4.1 US
                    8.4.1.1 The US Dominates the North American Oral Care/Hygiene Products Market
                            Table 147 US: Total Dental Expenditure and National Dental Expenditure Per Capita, 2010–2017
                            Table 148 US: Number of Dental Practices, 2012–2018
                            Table 149 US: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 150 US: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 151 US: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 152 US: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 153 US: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 154 US: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 155 US: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
           8.4.2 Canada
                    8.4.2.1 Well-Established Distribution Network in the Country to Support Market Growth
                            Table 156 Canada: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                            Table 157 Canada: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                            Table 158 Canada: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                            Table 159 Canada: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                            Table 160 Canada: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                            Table 161 Canada: Denture Products Market, By Type, 2017–2025 (USD Million)
                            Table 162 Canada: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
    8.5 Latin America
           8.5.1 Market Players are Focusing on Strengthening Their Distribution Channels in Latin America
                 Figure 23 Latin America: Consumption of Toothpastes, By Country, 2017 (Grams Per Capita)
                 Table 163 Latin America: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                 Table 164 Latin America: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                 Table 165 Latin America: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                 Table 166 Latin America: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                 Table 167 Latin America: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                 Table 168 Latin America: Denture Products Market, By Type, 2017–2025 (USD Million)
                 Table 169 Latin America: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
    8.6 Middle East & Africa
           8.6.1 Market Growth in the Middle East and Africa Can Be Driven By Creating Awareness About Dental Hygiene
                 Table 170 MEA: Oral Care/Oral Hygiene Market, By Product, 2017–2025 (USD Million)
                 Table 171 MEA: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
                 Table 172 MEA: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
                 Table 173 MEA: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
                 Table 174 MEA: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
                 Table 175 MEA: Denture Products Market, By Type, 2017–2025 (USD Million)
                 Table 176 MEA: Oral Care/Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)

9 Competitive Landscape (Page No. - 158)
    9.1 Introduction
        Figure 24 Key Developments in the Oral Care/Oral Hygiene Market Between January 2016 and June 2019
    9.2 Growth Strategy Matrix
    9.3 Product Portfolio Matrix
    9.4 Competitive Leadership Mapping
           9.4.1 Visionary Leaders
           9.4.2 Innovators
           9.4.3 Dynamic Differentiators
           9.4.4 Emerging Companies
                 Figure 25 Oral Care/Oral Hygiene Market: Competitive Leadership Mapping (2018)
    9.5 Competitive Situation and Trends
           9.5.1 Product Launches
                 Table 177 Product Launches ( January 2016- June 2019)
           9.5.2 Agreement
                 Table 178 Agreement (January 2016-June 2019)
           9.5.3 Expansions
                 Table 179 Expansions (January 2016-June 2019)
           9.5.4 Acquisitions
                 Table 180 Acquisitions (January 2016-June 2019)

10 Company Profiles (Page No. - 164)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
     10.1 Colgate-Palmolive Company
          Figure 26 Colgate-Palmolive Company: Company Snapshot (2018)
     10.2 Procter & Gamble
          Figure 27 Procter & Gamble: Company Snapshot (2018)
     10.3 Glaxosmithkline PLC
          Figure 28 Glaxosmithkline PLC: Company Snapshot (2018)
     10.4 Koninklijke Philips N.V.
          Figure 29 Koninklijke Philips N.V.: Company Snapshot (2018)
     10.5 Johnson & Johnson
          Figure 30 Johnson & Johnson: Company Snapshot (2018)
     10.6 Unilever PLC.
          Figure 31 Unilever PLC: Company Snapshot (2018)
     10.7 GC Corporation
     10.8 Dr. Fresh, LLC
     10.9 3m Company
          Figure 32 3m Company: Company Snapshot (2018)
     10.10 Lion Corporation
           Figure 33 Lion Corporation: Company Snapshot (2018)
     10.11 Church & Dwight Co, Inc.
           Figure 34 Church & Dwight Co, Inc.: Company Snapshot (2018)
     10.12 Sunstar Suisse S.A.
           Figure 35 Sunstar Suisse S.A.: Company Snapshot (2017)

* Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 209)
     11.1 Insights of Industry Experts
     11.2 Market Sizing & Validation Approach
     11.3 Discussion Guide
     11.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     11.5 Available Customizations
     11.6 Related Reports
     11.7 Author Details

The study involved four major activities to estimate the oral hygiene market. Exhaustive secondary research was done to collect information on the peer and parent markets. The data obtained through secondary research was further validated by industry experts across the value chain through primary research. Furthermore, the market size estimates and forecast provided in this study are derived through a mix of the bottom-up approach (country-level sales data for each oral care product) and top-down approach (assessment of utilization/adoption/penetration trends, by product, distribution channel, and region). Thereafter, market breakdown and data triangulation methods were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various sources such as World Health Organization (WHO), International Federation of Dental Hygienists (IFDH), International Federation of Denturists (IFD), National Dental Hygienists' Association (NDHA), American Dental Hygienists' Association (ADHA), Massachusetts Dental Hygienists Association (MDHA), American Dental Association (ADA), Canadian Dental Association, Japan Dental Association, and Australian Dental Health Foundation (ADHF) among others, as well as the Annual Reports/SEC Filings, Investor Presentations of various companies, and the press releases of key players (white papers; journals/magazines; and news articles) were considered.

Primary Research

In primary research, experts from both supply and demand sides have been interviewed to obtain and validate information as well as to assess the dynamics of this market. The primary participants mainly include CEOs, VPs, directors, sales & marketing heads, sales managers, marketing managers, and product managers working with manufacturers and distributors & suppliers; dentists; research scientists; dental hospitals & clinics managers; and consultants.

Oral Care/Oral Hygiene Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were used to estimate & validate the size of the oral care market and also to estimate the size of other dependent submarkets.

Bottom-up Approach

In this report, the global market size for oral hygiene market was arrived by obtaining country-level sales data for each oral care products segment through various secondary paid and public database, and primary interviews. Wherever feasible, revenue share analysis was also employed to arrive at segmental market sizes, by identifying leading players in respective product categories.

Top-down Approach

Individual shares of each segment were arrived at by assigning weightages based on their adoption trend/utilization rate, and average selling price. The regional splits of the overall oral care market and its subsegments are based on the adoption or utilization rates of the given products in the respective regions or countries. For countries with limited availability of reliable and recent data, analogy/benchmarking-based market estimation, and forecast technique was used.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both, the demand and supply sides.

Report Objectives

  • To define, describe, and forecast the oral Care market on the basis of product, distribution channel, and region
  • To provide detailed information about the factors influencing market growth (drivers, opportunities, restraints, and challenges)
  • To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall oral care market
  • To analyze market opportunities for stakeholders and provide details of the competitive landscape of key players
  • To forecast the size of the market in five main regions, namely, North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
  • To profile the key players in the oral care market and comprehensively analyze their core competencies
  • To track and analyze competitive developments such as mergers & acquisitions; product launches; agreements, and partnerships; and research & development activities of the leading players in the market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • A further breakdown of the Rest of European oral hygiene market into the Netherlands, Belgium, Switzerland, and other countries
  • A further breakdown of the Rest of Asia Pacific market into South Korea, New Zealand, and other countries
  • A further breakdown of Latin American oral care market into Brazil, Mexico, and other countries

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
MD 5362
Published ON
Oct, 2019
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