Oral Care/Oral Hygiene Market

Oral Care/Oral Hygiene Market by Product (Toothbrush (Manual, Electric, Battery-Powered), Toothpaste, Mouthwash, Dental Floss, Teeth Whitening), Distribution Channel (Consumer Store, Retail Pharmacy, e-commerce), Region - Global Forecast to 2025

Report Code: MD 5362 Aug, 2019, by marketsandmarkets.com

[212 Pages Report] The oral care market is projected to reach USD 53.3 billion by 2025 from USD 44.5 billion in 2019, at a CAGR of 3.0%. The increase in the prevalence of dental caries, periodontal diseases, and other dental diseases; growing awareness about oral hygiene; rising dental healthcare expenditure; and increasing number of small/private clinics with dental dispensaries are some of the factors contributing to the growth of this market. However, the competitive pricing pressure faced by prominent players is hampering the growth of the oral care market.

Oral Care/Oral Hygiene Market

The toothpastes segment is expected to dominate the oral care/oral hygiene market in 2019.

Based on product, the toothpastes segment is expected to hold the largest share of the oral care market in 2019. The large share of this segment can be attributed to the higher adoption trends seen in the pastes, gels, and polishes for regular maintenance of oral health and prevention of oral bacterial infection.

By distribution channel, the consumer stores segment is estimated to account for the largest share of the market in 2019.

Based on distribution channel, the market is divided into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The consumer stores segment will dominate the market in 2019. With the presence of a large number of consumer stores present across the globe, manufacturers mainly depend on them for the storage and marketing of their products on a large scale. Owing to this, supermarkets such as Wal-Mart, Dental Mart, Target, and Costco have high bargaining power. However, consumer stores boast immense accessibility, which reflects its larger share in the oral care market.

Oral Care/Oral Hygiene Market

The Asia Pacific will dominate the oral hygiene market during the forecast period of 2019–2025.

Geographically, the global market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. The Asia Pacific is expected to hold the largest share of this market in 2019. The dominant share of this region can mainly be attributed to the increase in the number of geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care. Moreover, increasing focus of prominent players on emerging Asian countries will further support the growth of the market in this region.

Key Market players

The major players operating in the oral care market include Colgate-Palmolive Company (US), The Procter & Gamble Company (US), Unilever plc. (UK), GlaxoSmithKline plc. (UK), Johnson & Johnson (US), Koninklijke Philips N.V. (Netherlands), GC Corporation (Japan), Dr. Fresh, LLC (US), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co, Inc. (US), Sunstar Suisse S.A. (Switzerland), Ivoclar Vivadent AG (Liechtenstein), Henkel AG & Company, KGaA (Germany), Jordan AS (Norway), Panasonic Corporation (Japan), Dentaid Ltd. (UK), Kao Corporation (Japan), LG Household & Health Care Ltd. (South Korea), Dabur India Ltd. (India), The Himalaya Drug Company (India), Patanjali Ayurved Ltd. (India), Supersmile (US), Ranir, LLC. (US), Young Innovations, Inc. (US), and Ultradent Products, Inc. (US).

The market is a mature market at the global level with the dominance of players such as Colgate-Palmolive Company (US), The Procter & Gamble Company (US), and Unilever plc. (UK). However, the market is fragmented at the regional and country-level and dominated by various different players in each country and in each product category.

In 2018, the toothpastes and manual toothbrushes market is dominated by Colgate-Palmolive Company (US), The Procter & Gamble Company (US), and Unilever plc. (UK), with the combined share of around 70% and 48%, respectively. While, Johnson & Johnson (US), Colgate-Palmolive Company (US), and The Procter & Gamble Company (US) dominated the mouthwashes market.

The players operating in the global market adopted product launches, expansions, and agreements & partnerships as their major growth strategies.

Scope of the Report:

Report Metric

Details

Market Size available for years

2017–2025

Base Year Considered

2018

Forecast period

2019–2025

Forecast Unit

Value(USD Million)

Segments covered

Product and Distribution Channel

Geographies covered

  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific (RoAPAC)
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe(RoE)
  • North America
    • US
    • Canada
  • Latin America
  • Middle East and Africa

Companies Covered

Colgate-Palmolive Company (US), The Procter & Gamble Company (US), Unilever plc. (UK), GlaxoSmithKline plc. (UK), Johnson & Johnson (US), Koninklijke Philips N.V. (Netherlands), GC Corporation (Japan), Dr. Fresh, LLC (US), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co, Inc. (US), and Sunstar Suisse S.A. (Switzerland)

The research report categorizes the oral care market into the following segments and subsegments:

Oral Hygiene Market, By Product

  • Toothpastes
    • Pastes
    • Gels
    • Powders
    • Polishes
  • Toothbrushes & accessories
    • Manual Toothbrushes
    • Electric Toothbrushes
    • Battery-powdered Toothbrushes
    • Replacement Toothbrush Heads
  • Mouthwashes/Rinses
    • Non-medicated Mouthwashes
    • Medicated Mouthwashes
  • Dental Accessories/Ancillaries
    • Dental Flosses
    • Breath Fresheners
    • Cosmetic Dental Whitening Products
    • Dental Water Jets
  • Denture Products
    • Fixatives
    • Other Denture Products
  • Dental Prosthesis Cleaning Solutions

Oral Hygiene Market, By Distribution Channel

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries

Oral Care Market, By Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific (RoAPAC)
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe (RoE)
  • North America
    • US
    • Canada
  • Latin America
  • Middle East and Africa

Recent Developments

  • Unilever signed an agreement to buy the toothpaste brands Fluocaril and Parogencyl from Procter & Gamble in April 2019. This will enable the company to lead the oral care market in France & Spain.
  • In February 2019, The Procter & Gamble Company (US) launched its Oral-B GENIUS X electric toothbrush.
  • GSK Consumer Healthcare Limited (India) entered into a merger agreement with Hindustan Unilever Limited (HUL) (India) through an all-equity deal. This merger is expected be to complete by September 2019.
  • In September 2017, Colgate-Palmolive Company (US) launched Colgate Swarna Vedshakti Toothpaste.

Key Questions Addressed in the Report

  • Who are the top 10 players operating in the market?
  • What are the drivers, restraints, opportunities, and challenges in the oral care market?
  • What are the industry trends as well as the current scenario in the market?
  • Comment on the regulatory scenario for oral care/oral hygiene products in various geographies.
  • What are the growth trends in the market at the segmental and overall market levels?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 19)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Scope of the Study
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 22)
    2.1 Research Data
           2.1.1 Secondary Sources
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Sources
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Market Share Estimation
    2.5 Assumptions for the Study

3 Executive Summary (Page No. - 31)

4 Premium Insights (Page No. - 35)
    4.1 Oral Care/Oral Hygiene: Market Overview
    4.2 Asia Pacific: Oral Care Market, By Product (2018)
    4.3 Market: Geographic Growth Opportunities
    4.4 Market, By Region (2019–2025)
    4.5 Oral Care Market: Developed vs Developing Markets (USD Million)

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Market Dynamics: Impact Analysis
    5.3 Market Drivers
           5.3.1 Growing Awareness About Oral Hygiene
           5.3.2 Rising Incidences of Dental Diseases
           5.3.3 Growing Number of Small/Private Dental Clinics With Dental Dispensaries
           5.3.4 Technological Advancements in Toothbrushes
    5.4 Market Restraints
           5.4.1 Competitive Pricing Pressure Faced By Prominent Players
    5.5 Opportunities
           5.5.1 Increasing Online Purchase of Oral Care Products
    5.6 Challenges
           5.6.1 High Dependency on Retail/Consumer Stores

6 Oral Care Market, By Product (Page No. - 44)
    6.1 Introduction
    6.2 Toothpastes
           6.2.1 Pastes
                    6.2.1.1 Pastes Segment Dominated the Toothpastes Market in 2018
           6.2.2 Gels
                    6.2.2.1 Gels are Used to Prevent and Treat Oral Bacterial Infections
           6.2.3 Powders
                    6.2.3.1 Powders Find Greater Preference Among Children and Geriatrics
           6.2.4 Polishes
                    6.2.4.1 Dental Polishes are Used as Home Cosmetic Treatments
    6.3 Toothbrushes & Accessories
           6.3.1 Toothbrushes
                    6.3.1.1 Manual Toothbrushes
                               6.3.1.1.1 Manual Toothbrushes to Dominate Toothbrushes Market During the Forecast Period
                    6.3.1.2 Electric Toothbrushes
                               6.3.1.2.1 Electric Toothbrushes Segment Show the Highest Growth During the Forecast Period
                    6.3.1.3 Battery-Powered Toothbrushes
                               6.3.1.3.1 Battery-Powered Toothbrushes have Longer Lifespans Than Manual Toothbrushes
           6.3.2 Replacement Toothbrush Heads
                    6.3.2.1 Chinese Market to Show High Growth in the Forecast Period
    6.4 Mouthwashes/Rinses
           6.4.1 Non-Medicated Mouthwashes
                    6.4.1.1 Non-Medicated Mouthwashes Account for the Largest Share of the Mouthwashes Market
           6.4.2 Medicated Mouthwashes
                    6.4.2.1 Medicated Mouthwashes Help Alleviate Common Ailments and Strengthen Teeth
    6.5 Dental Accessories/Ancillaries
           6.5.1 Dental Flosses
                    6.5.1.1 US Dominates the Market for Dental Flosses
           6.5.2 Breath Fresheners
                    6.5.2.1 Asian Markets Show High Demand for Breath Fresheners
           6.5.3 Cosmetic Dental Whitening Products
                    6.5.3.1 Product Development Efforts and Growing Awareness of Dental Aesthetics are Driving Market Growth
           6.5.4 Dental Water Jets
                    6.5.4.1 Jets Help Reduce Gum Bleeding and Maintain Tooth Health
    6.6 Denture Products
           6.6.1 Denture Fixatives
                    6.6.1.1 Denture Fixatives Hold the Largest Share of the Denture Products Market
           6.6.2 Other Denture Products
    6.7 Dental Prosthesis Cleaning Solutions
           6.7.1 Increasing Adoption of Prosthesis has Driven Demand for Cleaning Solutions

7 Oral Hygiene Market, By Distribution Channel (Page No. - 77)
    7.1 Introduction
    7.2 Consumer Stores
           7.2.1 Consumer Stores Form the Key Distribution Channel in the Oral Care/Oral Hygiene Industry
    7.3 Retail Pharmacies
           7.3.1 Retail Pharmacies Mainly Provide Prescription-Based Oral Care Products
    7.4 Online Distribution
           7.4.1 Online Distribution Channels have Significant Growth Potential
    7.5 Dental Dispensaries
           7.5.1 Dental Dispensaries Play an Important Role in Product Promotional Activity

8 Oral Hygiene Market, By Region (Page No. - 83)
    8.1 Introduction
    8.2 Asia Pacific
           8.2.1 China
                    8.2.1.1 Growing Prevalence of Dental Diseases to Drive Market Growth in China
           8.2.2 Japan
                    8.2.2.1 Initiatives Taken By Public and Private Organizations for Increasing Awareness on Oral Care to Support Market Growth in Japan
           8.2.3 India
                    8.2.3.1 India to Offer Lucrative Growth Opportunities for Market Players
           8.2.4 Australia
                    8.2.4.1 Rising Awareness About Oral Health to Drive the Demand for Oral Care Products in Australia
           8.2.5 Rest of Asia Pacific
    8.3 Europe
           8.3.1 Germany
                    8.3.1.1 Germany Dominates the European Oral Care Market
           8.3.2 UK
                    8.3.2.1 Increasing Incidence of Dental Diseases is A Major Factor Driving the Demand for Oral Care Products in the UK
           8.3.3 Italy
                    8.3.3.1 Increasing Spending on Oral Care to Support Market Growth
           8.3.4 France
                    8.3.4.1 Rising Awareness of Dental Diseases is Expected to Boost the Adoption of Oral Care Products in France
           8.3.5 Spain
                    8.3.5.1 The Oral Care Market in Spain is Expected to Experience Steady Growth During the Forecast Period
           8.3.6 Rest of Europe
    8.4 North America
           8.4.1 US
                    8.4.1.1 The US Dominates the North American Oral Care/Hygiene Products Market
           8.4.2 Canada
                    8.4.2.1 Well-Established Distribution Network in the Country to Support Market Growth
    8.5 Latin America
           8.5.1 Market Players are Focusing on Strengthening Their Distribution Channels in Latin America
    8.6 Middle East & Africa
           8.6.1 Market Growth in the Middle East and Africa Can Be Driven By Creating Awareness About Dental Hygiene

9 Competitive Landscape (Page No. - 150)
    9.1 Introduction
    9.2 Growth Strategy Matrix
    9.3 Product Portfolio Matrix
    9.4 Competitive Leadership Mapping
           9.4.1 Visionary Leaders
           9.4.2 Innovators
           9.4.3 Dynamic Differentiators
           9.4.4 Emerging Companies
    9.5 Competitive Situation and Trends
           9.5.1 Product Launches
           9.5.2 Agreement
           9.5.3 Expansions
           9.5.4 Acquisitions

10 Company Profiles (Page No. - 156)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
     10.1 Colgate-Palmolive Company
     10.2 Procter & Gamble
     10.3 Glaxosmithkline PLC
     10.4 Koninklijke Philips N.V.
     10.5 Johnson & Johnson
     10.6 Unilever PLC.
     10.7 GC Corporation
     10.8 Dr. Fresh, LLC
     10.9 3M Company
     10.10 Lion Corporation
     10.11 Church & Dwight Co, Inc.
     10.12 Sunstar Suisse S.A.

*Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 201)
     11.1 Insights of Industry Experts
     11.2 Market Sizing & Validation Approach
     11.3 Discussion Guide
     11.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     11.5 Available Customizations
     11.6 Related Reports
     11.7 Author Details


List of Tables (180 Tables)

Table 1 Standard Currency Conversion Rate
Table 2 Percentage of Individuals With Untreated Dental Caries in the US (2015–2016)
Table 3 Recent Product Launches of Advanced Toothbrushes
Table 4 Oral Care Market, By Product, 2017–2025 (USD Million)
Table 5 Market, By Country, 2017–2025 (USD Million)
Table 6 Key Toothpaste Brands
Table 7 Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 8 Toothpastes Market, By Country, 2017–2025 (USD Million)
Table 9 Pastes Market, By Country, 2017–2025 (USD Million)
Table 10 Gels Market, By Country, 2017–2025 (USD Million)
Table 11 Powders Market, By Country, 2017–2025 (USD Million)
Table 12 Polishes Market, By Country, 2017–2025 (USD Million)
Table 13 Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 14 Toothbrushes & Accessories Market, By Country, 2017–2025 (USD Million)
Table 15 Some of the Key Brands of Toothbrushes
Table 16 Toothbrushes Market, By Type, 2017–2025 (USD Million)
Table 17 Toothbrushes Market, By Country, 2017–2025 (USD Million)
Table 18 Manual Toothbrushes Market, By Country, 2017–2025 (USD Million)
Table 19 Electric Toothbrushes Market, By Country, 2017–2025 (USD Million)
Table 20 Battery-Powered Toothbrushes Market, By Country, 2017–2025 (USD Million)
Table 21 Replacement Toothbrush Heads Market, By Country, 2017–2025 (USD Million)
Table 22 Some of the Key Brands of Mouthwashes/Rinses
Table 23 Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 24 Mouthwashes/Rinses Market, By Country, 2017–2025 (USD Million)
Table 25 Non-Medicated Mouthwashes Market, By Country, 2017–2025 (USD Million)
Table 26 Medicated Mouthwashes Market, By Country, 2017–2025 (USD Million)
Table 27 Some of the Key Brands of Dental Accessories/Ancillaries
Table 28 Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 29 Dental Accessories/Ancillaries Market, By Country, 2017–2025 (USD Million)
Table 30 Dental Flosses Market, By Country, 2017–2025 (USD Million)
Table 31 Breath Fresheners Market, By Country, 2017–2025 (USD Million)
Table 32 Cosmetic Dental Whitening Products Market, 2017–2025 (USD Million)
Table 33 Dental Water Jets Market, 2017–2025 (USD Million)
Table 34 Denture Products Market, By Type, 2017–2025 (USD Million)
Table 35 Denture Products Market, By Country, 2017–2025 (USD Million)
Table 36 Denture Fixatives Market, By Country, 2017–2025 (USD Million)
Table 37 Other Denture Products Market, By Country, 2017–2025 (USD Million)
Table 38 Dental Prosthesis Cleaning Solutions Market, By Country, 2017–2025 (USD Million)
Table 39 Oral Care Market, By Distribution Channel, 2019–2025 (USD Million)
Table 40 Market for Consumer Stores, By Country, 2019–2025 (USD Million)
Table 41 Market for Retail Pharmacies, By Country, 2019–2025 (USD Million)
Table 42 Oral Care Market for Online Distribution, By Country, 2019–2025 (USD Million)
Table 43 Oral Hygiene Market for Dental Dispensaries, By Country, 2019–2025 (USD Million)
Table 44 Market, By Region, 2017–2025 (USD Million)
Table 45 Asia Pacific: Oral Care Market, By Country, 2017–202 (USD Million)
Table 46 Asia Pacific: Oral Hygiene Market, By Product, 2017–2025 (USD Million)
Table 47 Asia Pacific: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 48 Asia Pacific: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 49 Asia Pacific: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 50 Asia Pacific: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 51 Asia Pacific: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 52 Asia Pacific: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 53 China: Market, By Product, 2017–2025 (USD Million)
Table 54 China: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 55 China: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 56 China: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 57 China: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 58 China: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 59 China: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 60 Japan: Oral Care Market, By Product, 2017–2025 (USD Million)
Table 61 Japan: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 62 Japan: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 63 Japan: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 64 Japan: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 65 Japan: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 66 Japan: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 67 India: Oral Hygiene Market, By Product, 2017–2025 (USD Million)
Table 68 India: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 69 India: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 70 India: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 71 India: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 72 India: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 73 India: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 74 Australia: Market, By Product, 2017–2025 (USD Million)
Table 75 Australia: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 76 Australia: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 77 Australia: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 78 Australia: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 79 Australia: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 80 Australia: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 81 RoAPAC: Market, By Product, 2017–2025 (USD Million)
Table 82 RoAPAC: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 83 RoAPAC: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 84 RoAPAC: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 85 RoAPAC: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 86 RoAPAC: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 87 RoAPAC: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 88 Spending on Oral Healthcare Services in Europe, By Country, 2010–2020 (Eur Billion)
Table 89 Europe: Oral Care Market, By Country, 2017–2025 (USD Million)
Table 90 Europe: Market, By Product, 2017–2025 (USD Million)
Table 91 Europe: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 92 Europe: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 93 Europe: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 94 Europe: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 95 Europe: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 96 Europe: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 97 Germany: Market, By Product, 2017–2025 (USD Million)
Table 98 Germany: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 99 Germany: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 100 Germany: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 101 Germany: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 102 Germany: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 103 Germany: Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
Table 104 UK: Oral Care Market, By Product, 2017–2025 (USD Million)
Table 105 UK: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 106 UK: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 107 UK: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 108 UK: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 109 UK: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 110 UK: Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
Table 111 Italy: Market, By Product, 2017–2025 (USD Million)
Table 112 Italy: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 113 Italy: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 114 Italy: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 115 Italy: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 116 Italy: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 117 Italy: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 118 France: Oral Care Market, By Product, 2017–2025 (USD Million)
Table 119 France: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 120 France: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 121 France: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 122 France: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 123 France: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 124 France: Market, By Distribution Channel, 2017–2025 (USD Million)
Table 125 Spain: Oral Hygiene Market, By Product, 2017–2025 (USD Million)
Table 126 Spain: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 127 Spain: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 128 Spain: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 129 Spain: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 130 Spain: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 131 Spain: Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
Table 132 RoE: Market, By Product, 2017–2025 (USD Million)
Table 133 RoE: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 134 RoE: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 135 RoE: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 136 RoE: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 137 RoE: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 138 RoE: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 139 North America: Market, By Country, 2017–2025 (USD Million)
Table 140 North America: Oral Care Market, By Product, 2017–2025 (USD Million)
Table 141 North America: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 142 North America: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 143 North America: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 144 North America: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 145 North America: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 146 North America: Market, By Distribution Channel, 2017–2025 (USD Million)
Table 147 US: Total Dental Expenditure and National Dental Expenditure Per Capita, 2010–2017
Table 148 US: Number of Dental Practices, 2012–2018
Table 149 US: Oral Care Market, By Product, 2017–2025 (USD Million)
Table 150 US: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 151 US: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 152 US: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 153 US: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 154 US: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 155 US: Oral Hygiene Market, By Distribution Channel, 2017–2025 (USD Million)
Table 156 Canada: Market, By Product, 2017–2025 (USD Million)
Table 157 Canada: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 158 Canada: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 159 Canada: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 160 Canada: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 161 Canada: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 162 Canada: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 163 Latin America: Oral Care Market, By Product, 2017–2025 (USD Million)
Table 164 Latin America: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 165 Latin America: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 166 Latin America: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 167 Latin America: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 168 Latin America: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 169 Latin America: Oral Care Market, By Distribution Channel, 2017–2025 (USD Million)
Table 170 MEA: Market, By Product, 2017–2025 (USD Million)
Table 171 MEA: Toothpastes Market, By Formulation, 2017–2025 (USD Million)
Table 172 MEA: Toothbrushes & Accessories Market, By Product, 2017–2025 (USD Million)
Table 173 MEA: Mouthwashes/Rinses Market, By Type, 2017–2025 (USD Million)
Table 174 MEA: Dental Accessories/Ancillaries Market, By Product, 2017–2025 (USD Million)
Table 175 MEA: Denture Products Market, By Type, 2017–2025 (USD Million)
Table 176 MEA: Market, By Distribution Channel, 2017–2025 (USD Million)
Table 177 Product Launches ( January 2016- June 2019)
Table 178 Agreement (January 2016-June 2019)
Table 179 Expansions (January 2016-June 2019)
Table 180 Acquisitions (January 2016-June 2019)


List of Figures (35 Figures)

Figure 1 Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Bottom-Up Approach
Figure 4 Top Down Approach
Figure 5 Oral Care Market, By Product, 2019 vs 2025 (USD Million)
Figure 6 Toothpastes Market, By Formulation, 2019 vs 2025 (USD Million)
Figure 7 Toothbrushes & Accessories Market, By Product, 2019 vs 2025 (USD Million)
Figure 8 Oral Care Market, By Distribution Channel, 2019 vs 2025 (USD Million)
Figure 9 Geographic Snapshot: Oral Hygiene Market
Figure 10 Growing Awareness About Oral Hygiene & Increasing Incidence of Dental Diseases to Drive Market Growth
Figure 11 Toothpastes Segment Accounted for the Largest Share of the Asia Pacific Market, By Product, in 2018
Figure 12 Asia Pacific Countries to Register Higher Growth in the Oral Care Market During the Forecast Period (2019–2025)
Figure 13 Asia Pacific Will Continue to Dominate the Oral Care Market in 2025
Figure 14 Developing Markets to Register A Higher Growth Rate During the Forecast Period
Figure 15 Total Number of Dental Professionals in the US (2010–2018)
Figure 16 Toothpaste Market Share Analysis, By Key Players (2018)
Figure 17 Manual Toothbrushes Market Share Analysis, By Key Players (2018)
Figure 18 Mouthwashes Market Share Analysis, By Key Players (2018)
Figure 19 India to Witness the Highest Growth in the Oral Hygiene Market During the Forecast Period
Figure 20 Asia Pacific: Oral Care Market Snapshot
Figure 21 Europe: Market Snapshot
Figure 22 North America: Market Snapshot
Figure 23 Latin America: Consumption of Toothpastes, By Country, 2017 (Grams Per Capita)
Figure 24 Key Developments in the Oral Care Market Between January 2016 and June 2019
Figure 25 Oral Care Market: Competitive Leadership Mapping (2018)
Figure 26 Colgate-Palmolive Company: Company Snapshot (2018)
Figure 27 Procter & Gamble: Company Snapshot (2018)
Figure 28 Glaxosmithkline PLC: Company Snapshot (2018)
Figure 29 Koninklijke Philips N.V.: Company Snapshot (2018)
Figure 30 Johnson & Johnson: Company Snapshot (2018)
Figure 31 Unilever PLC: Company Snapshot (2018)
Figure 32 3M Company: Company Snapshot (2018)
Figure 33 Lion Corporation: Company Snapshot (2018)
Figure 34 Church & Dwight Co, Inc.: Company Snapshot (2018)
Figure 35 Sunstar Suisse S.A.: Company Snapshot (2017)

The study involved four major activities to estimate the oral hygiene market. Exhaustive secondary research was done to collect information on the peer and parent markets. The data obtained through secondary research was further validated by industry experts across the value chain through primary research. Furthermore, the market size estimates and forecast provided in this study are derived through a mix of the bottom-up approach (country-level sales data for each oral care product) and top-down approach (assessment of utilization/adoption/penetration trends, by product, distribution channel, and region). Thereafter, market breakdown and data triangulation methods were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various sources such as World Health Organization (WHO), International Federation of Dental Hygienists (IFDH), International Federation of Denturists (IFD), National Dental Hygienists' Association (NDHA), American Dental Hygienists' Association (ADHA), Massachusetts Dental Hygienists Association (MDHA), American Dental Association (ADA), Canadian Dental Association, Japan Dental Association, and Australian Dental Health Foundation (ADHF) among others, as well as the Annual Reports/SEC Filings, Investor Presentations of various companies, and the press releases of key players (white papers; journals/magazines; and news articles) were considered.

Primary Research

In primary research, experts from both supply and demand sides have been interviewed to obtain and validate information as well as to assess the dynamics of this market. The primary participants mainly include CEOs, VPs, directors, sales & marketing heads, sales managers, marketing managers, and product managers working with manufacturers and distributors & suppliers; dentists; research scientists; dental hospitals & clinics managers; and consultants.

Oral Care/Oral Hygiene Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were used to estimate & validate the size of the oral care market and also to estimate the size of other dependent submarkets.

Bottom-up Approach

In this report, the global market size for oral hygiene market was arrived by obtaining country-level sales data for each oral care products segment through various secondary paid and public database, and primary interviews. Wherever feasible, revenue share analysis was also employed to arrive at segmental market sizes, by identifying leading players in respective product categories.

Top-down Approach

Individual shares of each segment were arrived at by assigning weightages based on their adoption trend/utilization rate, and average selling price. The regional splits of the overall oral care market and its subsegments are based on the adoption or utilization rates of the given products in the respective regions or countries. For countries with limited availability of reliable and recent data, analogy/benchmarking-based market estimation, and forecast technique was used.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. In order to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both, the demand and supply sides.

Report Objectives

  • To define, describe, and forecast the oral Care market on the basis of product, distribution channel, and region
  • To provide detailed information about the factors influencing market growth (drivers, opportunities, restraints, and challenges)
  • To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall oral care market
  • To analyze market opportunities for stakeholders and provide details of the competitive landscape of key players
  • To forecast the size of the market in five main regions, namely, North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
  • To profile the key players in the oral care market and comprehensively analyze their core competencies
  • To track and analyze competitive developments such as mergers & acquisitions; product launches; agreements, and partnerships; and research & development activities of the leading players in the market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • A further breakdown of the Rest of European oral hygiene market into the Netherlands, Belgium, Switzerland, and other countries
  • A further breakdown of the Rest of Asia Pacific market into South Korea, New Zealand, and other countries
  • A further breakdown of Latin American oral care market into Brazil, Mexico, and other countries

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
MD 5362
Published ON
Aug, 2019
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