Oral Care/ Hygiene Market

Oral Care/ Hygiene Market by Product (Toothbrush (Manual, Electric, Battery), Toothpaste (Pastes, Gels, Powder, Polish), Breath Freshener, Rinse & Distribution Channel (Consumer Stores, Retail Pharmacy, E-Commerce), Region - Global Forecast to 2025

Report Code: MD 5362 Jun, 2020, by marketsandmarkets.com

[338 Pages Report] The oral care/ hygiene market is projected to reach USD 53.3 billion by 2025 from USD 45.8 billion in 2020, at a CAGR of 3.1%. The increase in the prevalence of dental caries, periodontal diseases, and other dental diseases, growing awareness about oral hygiene, rising dental healthcare expenditure, an increasing number of small/private clinics with dental dispensaries are some of the factors contributing to the growth of this market. However, the competitive pricing pressure faced by prominent players is hampering the growth of the oral care/oral hygiene market.

Oral Hygiene Market

Covid-19 Impact on the Oral Care/Oral Hygiene Market

The oral care/oral hygiene market is not expected to be significantly impacted by the Covid-19 pandemic in 2020-2021. However, there could be possible disruptions in the distribution channel during the period of lockdown and movement restrictions imposed globally to control the virus spread and flatten the curve. Social distancing protocols and quarantine measures have led to a shift in consumer purchasing patterns from in-store to online, which would be reflected in oral care/oral hygiene product sales as well. Major players in the market have continued their production activities during this period.

Oral Care/Oral Hygiene Market Dynamics

Driver: Growing awareness of the importance of maintaining oral hygiene

Oral hygiene awareness is one of the major contributors to market growth in the overall oral care/oral hygiene market through efforts made by dentists as well as key players in the market. These stakeholders conduct various seminars and programs to increase awareness of dental hygiene and demonstrate newly launched and technologically advanced products. This helps players to showcase their product portfolio, thereby raising the adoption of oral care products.

Restraint: Increased competition in the oral care/oral hygiene market escalating price pressure

The oral care/oral hygiene market is highly competitive, with a growing number of players operating at the regional level. The emergence of local players in developing markets such as India, China, and Brazil further increases the pricing pressure on global players. Local/regional players offer oral care products at discounted prices as compared to the global players and sell their products through e-commerce channels at low prices, creating pricing pressure on global players.

Opportunity: Increasing online purchase of Oral Care Products

There has been a marked shift in the retailing of oral care products across the globe in recent years. Online retailers are gradually being preferred over traditional distributors, retailers, and pharmacies. Purchasing oral care products through e-commerce portals offers several advantages, such as the availability of multi-brand oral care products at relatively lower prices, ease of purchasing, and free shipping. The successful sales of oral care products through e-commerce has prompted increasing investment towards these channels by major market players.

Challenge: High Dependency on Retail/Consumer Stores

Prominent players in the oral care/oral hygiene market are highly dependent on retail stores as they are the immediate customers for manufacturers. Large stores/supermarkets such as Wal-Mart, Target, and Costco have high bargaining strength; the continued trend of consolidation among retailers could thus create a cost and margin pressure on manufacturers. Furthermore, the high bargaining power of buyers may negatively impact the business of manufacturers.

Global Oral Care/Oral Hygiene Market Interconnections

Oral Hygiene Market Interconnections

The toothbrushes segment is expected to grow at the fastest rate in the forecast period.

The oral care/oral hygiene market is broadly segmented by product categorized into toothpaste, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. The toothbrush segment includes manual, electric (rechargeable), and battery-powered (non-rechargeable) toothbrushes. The toothbrushes segment is expected to witness high growth forecast period of 2020–2025. The growth in this market is mainly due to growing awareness about oral health and technological innovations in the electric toothbrushes industry.

Consumer stores accounted for the largest share in the oral care/oral hygiene market in the year 2019.

Based on the distribution channel, the oral care/oral hygiene market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. In 2019, the consumer store segment accounted for the oral care/oral hygiene market. The large share of consumer stores in case of oral care/oral hygiene products can be attributed to the large number of stores across the globe and their easy accessibility.

The Asia Pacific region is expected to show the highest growth rate during the forecast period of 2019–2025.

Geographically, the global oral care/oral hygiene market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific is expected to show the highest growth rate during the forecast period. The high growth rate of this region can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care. Moreover, increasing the focus of prominent players in emerging Asian countries will further support the growth of the market in this region.

Oral Hygiene Market By Region

Key players in the oral care/oral hygiene market

The key players operating in the oral care/oral hygiene market include Colgate-Palmolive Company (US), The Procter & Gamble Company (US), GlaxoSmithKline PLC (UK), Unilever PLC (UK), Koninklijke Philips N.V. (Netherlands) and Johnson & Johnson (US).

Scope of the Report:

Report Metric

Details

Market Size available for years

2017–2025

Base Year Considered

2019

Forecast period

2020-2025

Forecast Unit

Value(USD)

Segments covered

Product and Distribution Channel

Geographies covered

  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific (RoAPAC)
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe(RoE)
  • North America
    • US
    • Canada
  • Latin America
  • Middle East and Africa

Companies Covered

Colgate-Palmolive Company (US), The Procter & Gamble Company (US), Unilever plc. (UK), GlaxoSmithKline plc. (UK), Johnson & Johnson (US), Koninklijke Philips N.V. (Netherlands), GC Corporation (Japan), Dr. Fresh, LLC (US), 3M Company (US), Lion Corporation (Japan), Church & Dwight Co, Inc. (US), and Sunstar Suisse S.A. (Switzerland), Perrigo Company plc (Ireland), Dabur India Ltd. (India), Orkla (Norway), Dentaid, Ltd (Spain), Henkel AG & Co. KGaA (Germany), LG Household and Health Care Ltd (South Korea), The Himalaya Drug Company (India), Young Dental (US) and Ultradent Products Inc (US).

The research report categorizes the oral care/oral hygiene market into the following segments and subsegments:

Oral Care/Oral Hygiene Market By Product

  • Toothpaste
    • Pastes
    • Gels
    • Powders
    • Polishes
  • Toothbrushes & accessories
    • Manual Toothbrushes
    • Electric Toothbrushes
    • Battery-powdered Toothbrushes
    • Replacement Toothbrush Heads
  • Mouthwashes/Rinses
    • Non-medicated Mouthwashes
    • Medicated Mouthwashes
  • Dental Accessories/Ancillaries
    • Dental Flosses
    • Breath Fresheners
    • Cosmetic Dental Whitening Products
    • Dental Water Jets
  • Denture Products
    • Fixatives
    • Other Denture Products
  • Dental Prosthesis Cleaning Solutions

Oral Care/Oral Hygiene Market, By Distribution Channel

  • Consumer Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries

Oral Care/Oral Hygiene Market By Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific (RoAPAC)
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe (RoE)
  • North America
    • US
    • Canada
  • Latin America
  • The Middle East and Africa

Recent Developments

  • In April 2020, GlaxoSmithKline Consumer Healthcare Limited (India) merged with Hindustan Unilever Limited (HUL), with HUL responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
  • In April 2020, Perrigo Company plc (Ireland) completed the acquisition of the oral care assets of High Ridge Brands (US), which includes Dr. Fresh, LLC.
  • In January 2020, Perrigo Company plc’s Ranir subsidiary acquired the assets of Steripod, a leading toothbrush accessory brand, and innovator in the toothbrush protector market, from Bonfit America Inc (US).
  • In December 2019, Colgate-Palmolive Company launched Colgate Optic White Renewal Tooth Paste.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 42)
    1.1 OBJECTIVES OF THE STUDY
    1.2 MARKET DEFINITION
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 SCOPE OF THE STUDY
           1.3.1 MARKETS COVERED
           1.3.2 YEARS CONSIDERED FOR THE STUDY
    1.4 CURRENCY
        TABLE 1 STANDARD CURRENCY CONVERSION RATE
    1.5 LIMITATIONS
    1.6 STAKEHOLDERS
    1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 46)
    2.1 RESEARCH DATA
        FIGURE 1 RESEARCH DESIGN
           2.1.1 SECONDARY SOURCES
                    2.1.1.1 Key data from secondary sources
           2.1.2 PRIMARY SOURCES
                 FIGURE 2 PRIMARY SOURCES
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key industry insights
                            FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,  AND REGION
    2.2 MARKET SIZE ESTIMATION
        FIGURE 4 MARKET SIZE ESTIMATION: REVENUE SHARE ANALYSIS
        FIGURE 5 MARKET SIZE ESTIMATION: REVENUE SHARE ANALYSIS
        FIGURE 6 SUPPLY-SIDE ANALYSIS OF THE ORAL CARE/ORAL HYGIENE MARKET
        FIGURE 7 BOTTOM-UP APPROACH
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
    2.4 MARKET SHARE ESTIMATION
    2.5 ASSUMPTIONS FOR THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 59)
  FIGURE 8 ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020 VS. 2025 (USD MILLION)
  FIGURE 9 TOOTHPASTES MARKET, BY FORMULATION, 2020 VS. 2025 (USD MILLION)
  FIGURE 10 TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020 VS. 2025 (USD MILLION)
  FIGURE 11 ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2020 VS. 2025 (USD MILLION)
  FIGURE 12 PRE-COVID-19 & POST-COVID-19 SCENARIO: ORAL CARE/ORAL HYGIENE MARKET
  FIGURE 13 GEOGRAPHIC SNAPSHOT: ORAL CARE/ORAL HYGIENE MARKET

4 PREMIUM INSIGHTS (Page No. - 64)
    4.1 ORAL CARE/ORAL HYGIENE MARKET OVERVIEW
        FIGURE 14 GROWING AWARENESS ABOUT ORAL HYGIENE & INCREASING INCIDENCE OF DENTAL DISEASES TO DRIVE MARKET GROWTH
    4.2 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET,  BY PRODUCT (2019)
        FIGURE 15 TOOTHPASTES SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF THE ASIA PACIFIC ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, IN 2019
    4.3 ORAL CARE/ORAL HYGIENE MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
        FIGURE 16 ASIA PACIFIC COUNTRIES TO REGISTER HIGHER GROWTH IN THE ORAL CARE/ORAL HYGIENE MARKET DURING THE FORECAST PERIOD (2020-2025)
    4.4 ORAL CARE/ORAL HYGIENE MARKET, BY REGION (2020-2025)
        FIGURE 17 ASIA PACIFIC WILL CONTINUE TO DOMINATE THE ORAL CARE/ORAL HYGIENE MARKET IN 2025
    4.5 ORAL CARE/ORAL HYGIENE MARKET:  DEVELOPED VS. DEVELOPING MARKETS (USD MILLION)
        FIGURE 18 DEVELOPING MARKETS TO REGISTER A HIGHER GROWTH RATE DURING THE FORECAST PERIOD

5 MARKET OVERVIEW (Page No. - 68)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 19 ORAL CARE/ORAL HYGIENE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,  AND CHALLENGES
           5.2.1 MARKET DRIVERS
                    5.2.1.1 Growing awareness about oral hygiene
                    5.2.1.2 Rising Incidence of dental diseases
                            TABLE 2 US: PERCENTAGE OF INDIVIDUALS WITH UNTREATED DENTAL CARIES (2015-2016)
                    5.2.1.3 Growing number of Small/private dental clinics with dental dispensaries
                            FIGURE 20 US: TOTAL NUMBER OF DENTAL PROFESSIONALS (2013-2018)
                    5.2.1.4 Technological advancements in toothbrushes
                            TABLE 3 RECENT PRODUCT LAUNCHES OF ADVANCED TOOTHBRUSHES
           5.2.2 MARKET RESTRAINTS
                    5.2.2.1 Competitive pricing pressure faced by prominent players
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing online purchase of oral care products
                    5.2.3.2 Covid-19 impact: increasing relevance of connected oral care devices
           5.2.4 CHALLENGES
                    5.2.4.1 High Dependency on Retail/Consumer Stores
                    5.2.4.2 Covid-19 impact: Reduced disposable income due to rising global unemployment
    5.3 TRENDS
           5.3.1 ARTIFICIAL INTELLIGENCE AND IOT IN THE ORAL CARE MARKET

6 ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT (Page No. - 74)
    6.1 INTRODUCTION
        TABLE 4 ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
        TABLE 5 ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
        TABLE 6 ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
        TABLE 7 ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
    6.2 TOOTHPASTES
        TABLE 8 KEY TOOTHPASTE BRANDS
        FIGURE 21 TOOTHPASTES MARKET SHARE ANALYSIS, BY KEY PLAYER (2019)
        TABLE 9 TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
        TABLE 10 TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
        TABLE 11 TOOTHPASTES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
        TABLE 12 TOOTHPASTES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.2.1 PASTES
                    6.2.1.1 Pastes segment dominated the toothpastes market in 2019
                            TABLE 13 PASTES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 14 PASTES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.2.2 GELS
                    6.2.2.1 Gels are used to prevent and treat oral bacterial infections
                            TABLE 15 GELS MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 16 GELS MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.2.3 POWDERS
                    6.2.3.1 Powders find greater preference among children and geriatrics
                            TABLE 17 POWDERS MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 18 POWDERS MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.2.4 POLISHES
                    6.2.4.1 Dental polishes are used as home cosmetic treatments
                            TABLE 19 POLISHES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 20 POLISHES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
    6.3 TOOTHBRUSHES & ACCESSORIES
        TABLE 21 TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
        TABLE 22 TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
        TABLE 23 TOOTHBRUSHES & ACCESSORIES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
        TABLE 24 TOOTHBRUSHES & ACCESSORIES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.3.1 TOOTHBRUSHES
                 TABLE 25 SOME OF THE KEY BRANDS OF TOOTHBRUSHES
                 TABLE 26 TOOTHBRUSHES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                 TABLE 27 TOOTHBRUSHES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                 TABLE 28 TOOTHBRUSHES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                 TABLE 29 TOOTHBRUSHES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
                    6.3.1.1 Manual toothbrushes
                               6.3.1.1.1 Manual toothbrushes to dominate the toothbrushes market during the forecast period
                                         FIGURE 22 MANUAL TOOTHBRUSHES MARKET SHARE ANALYSIS, BY KEY PLAYER (2019)
                                         TABLE 30 MANUAL TOOTHBRUSHES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                                         TABLE 31 MANUAL TOOTHBRUSHES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
                    6.3.1.2 Electric toothbrushes
                               6.3.1.2.1 Electric toothbrushes segment to witness the highest growth during the forecast period
                                         TABLE 32 ELECTRIC TOOTHBRUSHES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                                         TABLE 33 ELECTRIC TOOTHBRUSHES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
                    6.3.1.3 Battery-powered toothbrushes
                               6.3.1.3.1 Battery-powered toothbrushes have longer lifespans than manual toothbrushes
                                         TABLE 34 BATTERY-POWERED TOOTHBRUSHES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                                         TABLE 35 BATTERY-POWERED TOOTHBRUSHES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.3.2 REPLACEMENT TOOTHBRUSH HEADS
                    6.3.2.1 Chinese market to show high growth in the forecast period
                            TABLE 36 REPLACEMENT TOOTHBRUSH HEADS MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 37 REPLACEMENT TOOTHBRUSH HEADS MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
    6.4 MOUTHWASHES/RINSES
        TABLE 38 SOME OF THE KEY BRANDS OF MOUTHWASHES/RINSES
        FIGURE 23 MOUTHWASHES MARKET SHARE ANALYSIS, BY KEY PLAYER (2019)
        TABLE 39 MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
        TABLE 40 MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
        TABLE 41 MOUTHWASHES/RINSES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
        TABLE 42 MOUTHWASHES/RINSES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.4.1 NON-MEDICATED MOUTHWASHES
                    6.4.1.1 Non-medicated mouthwashes account for the largest share of the mouthwashes market
                            TABLE 43 NON-MEDICATED MOUTHWASHES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 44 NON-MEDICATED MOUTHWASHES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.4.2 MEDICATED MOUTHWASHES
                    6.4.2.1 Medicated mouthwashes help alleviate common ailments and strengthen teeth
                            TABLE 45 MEDICATED MOUTHWASHES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 46 MEDICATED MOUTHWASHES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
    6.5 DENTAL ACCESSORIES/ANCILLARIES
        TABLE 47 SOME OF THE KEY BRANDS OF DENTAL ACCESSORIES/ANCILLARIES
        TABLE 48 DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 49 DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 50 DENTAL ACCESSORIES/ANCILLARIES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
        TABLE 51 DENTAL ACCESSORIES/ANCILLARIES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.5.1 DENTAL FLOSSES
                    6.5.1.1 US dominates the market for dental flosses
                            TABLE 52 DENTAL FLOSSES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 53 DENTAL FLOSSES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.5.2 BREATH FRESHENERS
                    6.5.2.1 Asian markets show high demand for breath fresheners
                            TABLE 54 BREATH FRESHENERS MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 55 BREATH FRESHENERS MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.5.3 COSMETIC DENTAL WHITENING PRODUCTS
                    6.5.3.1 Product development efforts and growing awareness of dental aesthetics are driving market growth
                            TABLE 56 COSMETIC DENTAL WHITENING PRODUCTS MARKET, BY COUNTRY,  2017-2019 (USD MILLION)
                            TABLE 57 COSMETIC DENTAL WHITENING PRODUCTS MARKET, BY COUNTRY,  2020-2025 (USD MILLION)
           6.5.4 DENTAL WATER JETS
                    6.5.4.1 Jets help reduce gum bleeding and maintain tooth health
                            TABLE 58 DENTAL WATER JETS MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 59 DENTAL WATER JETS MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
    6.6 DENTURE PRODUCTS
        TABLE 60 DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
        TABLE 61 DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
        TABLE 62 DENTURE PRODUCTS MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
        TABLE 63 DENTURE PRODUCTS MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.6.1 DENTURE FIXATIVES
                    6.6.1.1 Denture fixatives hold the largest share of the denture products market
                            TABLE 64 DENTURE FIXATIVES MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                            TABLE 65 DENTURE FIXATIVES MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
           6.6.2 OTHER DENTURE PRODUCTS
                 TABLE 66 OTHER DENTURE PRODUCTS MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
                 TABLE 67 OTHER DENTURE PRODUCTS MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
    6.7 DENTAL PROSTHESIS CLEANING SOLUTIONS
           6.7.1 INCREASING ADOPTION OF PROSTHESIS HAS DRIVEN THE DEMAND FOR CLEANING SOLUTIONS
                 TABLE 68 DENTAL PROSTHESIS CLEANING SOLUTIONS MARKET, BY COUNTRY,  2017-2019 (USD MILLION)
                 TABLE 69 DENTAL PROSTHESIS CLEANING SOLUTIONS MARKET, BY COUNTRY,  2020-2025 (USD MILLION)

7 ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL (Page No. - 119)
    7.1 INTRODUCTION
        TABLE 70 ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
        TABLE 71 ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
    7.2 CONSUMER STORES
           7.2.1 CONSUMER STORES FORM THE KEY DISTRIBUTION CHANNEL IN THE ORAL CARE/ORAL HYGIENE INDUSTRY
                 TABLE 72 ORAL CARE/ORAL HYGIENE MARKET FOR CONSUMER STORES, BY COUNTRY,  2017-2019 (USD MILLION)
                 TABLE 73 ORAL CARE/ORAL HYGIENE MARKET FOR CONSUMER STORES, BY COUNTRY,  2020-2025 (USD MILLION)
    7.3 RETAIL PHARMACIES
           7.3.1 RETAIL PHARMACIES MAINLY PROVIDE PRESCRIPTION-BASED ORAL CARE PRODUCTS
                 TABLE 74 ORAL CARE/ORAL HYGIENE MARKET FOR RETAIL PHARMACIES, BY COUNTRY,  2017-2019 (USD MILLION)
                 TABLE 75 ORAL CARE/ORAL HYGIENE MARKET FOR RETAIL PHARMACIES, BY COUNTRY,  2020-2025 (USD MILLION)
    7.4 ONLINE DISTRIBUTION
           7.4.1 ONLINE DISTRIBUTION CHANNELS HAVE SIGNIFICANT GROWTH POTENTIAL
                 TABLE 76 ORAL CARE/ORAL HYGIENE MARKET FOR ONLINE DISTRIBUTION, BY COUNTRY,  2017-2019 (USD MILLION)
                 TABLE 77 ORAL CARE/ORAL HYGIENE MARKET FOR ONLINE DISTRIBUTION, BY COUNTRY,  2020-2025 (USD MILLION)
    7.5 DENTAL DISPENSARIES
           7.5.1 DENTAL DISPENSARIES PLAY AN IMPORTANT ROLE IN PRODUCT PROMOTIONAL ACTIVITY
                 TABLE 78 ORAL CARE/ORAL HYGIENE MARKET FOR DENTAL DISPENSARIES, BY COUNTRY,  2017-2019 (USD MILLION)
                 TABLE 79 ORAL CARE/ORAL HYGIENE MARKET FOR DENTAL DISPENSARIES, BY COUNTRY,  2020-2025 (USD MILLION)
    7.6 COVID-19 IMPACT ON DISTRIBUTION CHANNELS IN THE ORAL CARE/ORAL HYGIENE MARKET

8 ORAL CARE/ORAL HYGIENE MARKET, BY REGION (Page No. - 128)
    8.1 INTRODUCTION
        FIGURE 24 INDIA TO WITNESS THE HIGHEST GROWTH IN THE ORAL CARE/ORAL HYGIENE MARKET DURING THE FORECAST PERIOD
        TABLE 80 ORAL CARE/ORAL HYGIENE MARKET, BY REGION, 2017-2019 (USD MILLION)
        TABLE 81 ORAL CARE/ORAL HYGIENE MARKET, BY REGION, 2020-2025 (USD MILLION)
    8.2 ASIA PACIFIC
        FIGURE 25 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET SNAPSHOT
        TABLE 82 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  2017-2019 (USD MILLION)
        TABLE 83 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  2020-2025 (USD MILLION)
        TABLE 84 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 85 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 86 ASIA PACIFIC: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
        TABLE 87 ASIA PACIFIC: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
        TABLE 88 ASIA PACIFIC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 89 ASIA PACIFIC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 90 ASIA PACIFIC: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
        TABLE 91 ASIA PACIFIC: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
        TABLE 92 ASIA PACIFIC: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 93 ASIA PACIFIC: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 94 ASIA PACIFIC: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
        TABLE 95 ASIA PACIFIC: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
        TABLE 96 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
        TABLE 97 ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.2.1 CHINA
                    8.2.1.1 Growing prevalence of dental diseases to drive market growth in China
                            TABLE 98 CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 99 CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 100 CHINA: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 101 CHINA: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 102 CHINA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 103 CHINA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 104 CHINA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 105 CHINA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 106 CHINA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 107 CHINA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 108 CHINA: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 109 CHINA: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 110 CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 111 CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.2.2 JAPAN
                    8.2.2.1 Initiatives taken by public and private organizations for increasing awareness on oral care to support market growth  in Japan
                            TABLE 112 JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION) 143
                            TABLE 113 JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION) 143
                            TABLE 114 JAPAN: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION) 144
                            TABLE 115 JAPAN: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION) 144
                            TABLE 116 JAPAN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 117 JAPAN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 118 JAPAN: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 119 JAPAN: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 120 JAPAN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 121 JAPAN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 122 JAPAN: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 123 JAPAN: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 124 JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 125 JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.2.3 INDIA
                    8.2.3.1 India to offer lucrative growth opportunities for market players
                            TABLE 126 INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 127 INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 128 INDIA: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 129 INDIA: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 130 INDIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 131 INDIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 132 INDIA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 133 INDIA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 134 INDIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 135 INDIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 136 INDIA: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 137 INDIA: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 138 INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 139 INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.2.4 AUSTRALIA
                    8.2.4.1 Rising awareness about oral health to drive the demand for oral care products in Australia
                            TABLE 140 AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 141 AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 142 AUSTRALIA: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 143 AUSTRALIA: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 144 AUSTRALIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 145 AUSTRALIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 146 AUSTRALIA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 147 AUSTRALIA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 148 AUSTRALIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 149 AUSTRALIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 150 AUSTRALIA: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 151 AUSTRALIA: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 152 AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 153 AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
                    8.2.5 REST OF ASIA PACIFIC
                          TABLE 154 ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                          TABLE 155 ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                          TABLE 156 ROAPAC: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                          TABLE 157 ROAPAC: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                          TABLE 158 ROAPAC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                          TABLE 159 ROAPAC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                          TABLE 160 ROAPAC: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                          TABLE 161 ROAPAC: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                          TABLE 162 ROAPAC: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                          TABLE 163 ROAPAC: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                          TABLE 164 ROAPAC: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                          TABLE 165 ROAPAC: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                          TABLE 166 ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2017-2019 (USD MILLION)
                          TABLE 167 ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2020-2025 (USD MILLION)
           8.2.6 COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN THE ASIA PACIFIC AND REST OF ASIA PACIFIC REGION
    8.3 EUROPE
        TABLE 168 SPENDING ON ORAL HEALTHCARE SERVICES IN EUROPE, BY COUNTRY,  2010-2020 (EUR BILLION)
        FIGURE 26 EUROPE: ORAL CARE/ORAL HYGIENE MARKET SNAPSHOT
        TABLE 169 EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY, 2017-2019 (USD MILLION)
        TABLE 170 EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY, 2020-2025 (USD MILLION)
        TABLE 171 EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
        TABLE 172 EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
        TABLE 173 EUROPE: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
        TABLE 174 EUROPE: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
        TABLE 175 EUROPE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 176 EUROPE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 177 EUROPE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
        TABLE 178 EUROPE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
        TABLE 179 EUROPE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 180 EUROPE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 181 EUROPE: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
        TABLE 182 EUROPE: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
        TABLE 183 EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
        TABLE 184 EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.3.1 GERMANY
                    8.3.1.1 Germany dominates the European oral care/oral hygiene market
                            TABLE 185 GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 186 GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 187 GERMANY: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 188 GERMANY: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 189 GERMANY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 190 GERMANY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 191 GERMANY: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 192 GERMANY: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 193 GERMANY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 194 GERMANY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 195 GERMANY: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 196 GERMANY: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 197 GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 198 GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.3.2 UK
                    8.3.2.1 Increasing incidence of dental diseases is a major factor driving the demand for oral care products in the UK
                            TABLE 199 UK: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 200 UK: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 201 UK: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 202 UK: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 203 UK: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 204 UK: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 205 UK: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 206 UK: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 207 UK: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 208 UK: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 209 UK: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 210 UK: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 211 UK: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 212 UK: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025(USD MILLION)
           8.3.3 ITALY
                    8.3.3.1 Increasing spending on oral care to support market growth
                            TABLE 213 ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 214 ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 215 ITALY: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 216 ITALY: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 217 ITALY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION
                            TABLE 218 ITALY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 219 ITALY: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 220 ITALY: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 221 ITALY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 222 ITALY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 223 ITALY: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 224 ITALY: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 225 ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 226 ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.3.4 FRANCE
                    8.3.4.1 Rising awareness of dental diseases is expected to boost the adoption of oral care products in France
                            TABLE 227 FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 228 FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 229 FRANCE: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 230 FRANCE: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 231 FRANCE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 232 FRANCE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 233 FRANCE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 234 FRANCE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 235 FRANCE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 236 FRANCE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 237 FRANCE: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 238 FRANCE: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 239 FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 240 FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.3.5 SPAIN
                    8.3.5.1 The oral care market in Spain is expected to experience steady growth during the forecast period
                            TABLE 241 SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 242 SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 243 SPAIN: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 244 SPAIN: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 245 SPAIN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 246 SPAIN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 247 SPAIN: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 248 SPAIN: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 249 SPAIN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 250 SPAIN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 251 SPAIN: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 252 SPAIN: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 253 SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 254 SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.3.6 REST OF EUROPE
                 TABLE 255 ROE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                 TABLE 256 ROE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                 TABLE 257 ROE: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                 TABLE 258 ROE: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                 TABLE 259 ROE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                 TABLE 260 ROE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                 TABLE 261 ROE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                 TABLE 262 ROE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                 TABLE 263 ROE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                 TABLE 264 ROE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                 TABLE 265 ROE: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                 TABLE 266 ROE: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                 TABLE 267 ROE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                 TABLE 268 ROE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.3.7 COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN EUROPE AND THE REST OF EUROPE
    8.4 NORTH AMERICA
        FIGURE 27 NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET SNAPSHOT
        TABLE 269 NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  2017-2019 (USD MILLION)
        TABLE 270 NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  2020-2025 (USD MILLION)
        TABLE 271 NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 272 NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 273 NORTH AMERICA: TOOTHPASTES MARKET, BY FORMULATION,  2017-2019 (USD MILLION)
        TABLE 274 NORTH AMERICA: TOOTHPASTES MARKET, BY FORMULATION,  2020-2025 (USD MILLION)
        TABLE 275 NORTH AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 276 NORTH AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 277 NORTH AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,  2017-2019 (USD MILLION)
        TABLE 278 NORTH AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,  2020-2025 (USD MILLION)
        TABLE 279 NORTH AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
        TABLE 280 NORTH AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
        TABLE 281 NORTH AMERICA: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
        TABLE 282 NORTH AMERICA: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
        TABLE 283 NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2017-2019 (USD MILLION)
        TABLE 284 NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2020-2025 (USD MILLION)
           8.4.1 US
                    8.4.1.1 The US dominates the North American oral care/oral hygiene products market
                            TABLE 285 US: TOTAL DENTAL EXPENDITURE AND NATIONAL DENTAL EXPENDITURE PER CAPITA, 2010-2017
                            TABLE 286 US: NUMBER OF DENTAL PRACTICES, 2012-2018
                            TABLE 287 US: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 288 US: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 289 US: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 290 US: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 291 US: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 292 US: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 293 US: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 294 US: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 295 US: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 296 US: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 297 US: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 298 US: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 299 US: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 300 US: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.4.2 CANADA
                    8.4.2.1 Well-established distribution network in the country to support market growth
                            TABLE 301 CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 302 CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                            TABLE 303 CANADA: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                            TABLE 304 CANADA: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                            TABLE 305 CANADA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                            TABLE 306 CANADA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 307 CANADA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 308 CANADA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 309 CANADA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                            TABLE 310 CANADA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                            TABLE 311 CANADA: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                            TABLE 312 CANADA: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                            TABLE 313 CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                            TABLE 314 CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
           8.4.3 COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN NORTH AMERICA
    8.5 LATIN AMERICA
           8.5.1 MARKET PLAYERS ARE FOCUSING ON STRENGTHENING THEIR DISTRIBUTION CHANNELS IN LATIN AMERICA
                 FIGURE 28 LATIN AMERICA: CONSUMPTION OF TOOTHPASTES, BY COUNTRY, 2017 (GRAMS PER CAPITA)
                 TABLE 315 LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                 TABLE 316 LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                 TABLE 317 LATIN AMERICA: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                 TABLE 318 LATIN AMERICA: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                 TABLE 319 LATIN AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                 TABLE 320 LATIN AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                 TABLE 321 LATIN AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                 TABLE 322 LATIN AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                 TABLE 323 LATIN AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                 TABLE 324 LATIN AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                 TABLE 325 LATIN AMERICA: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                 TABLE 326 LATIN AMERICA: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                 TABLE 327 LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2017-2019 (USD MILLION)
                 TABLE 328 LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2020-2025 (USD MILLION)
           8.5.2 COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN LATIN AMERICA
    8.6 MIDDLE EAST & AFRICA
           8.6.1 MARKET GROWTH IN THE MIDDLE EAST AND AFRICA CAN BE DRIVEN BY CREATING AWARENESS ABOUT DENTAL HYGIENE
           8.6.2 COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN THE MIDDLE EAST & AFRICA
                 TABLE 329 MEA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017-2019 (USD MILLION)
                 TABLE 330 MEA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020-2025 (USD MILLION)
                 TABLE 331 MEA: TOOTHPASTES MARKET, BY FORMULATION, 2017-2019 (USD MILLION)
                 TABLE 332 MEA: TOOTHPASTES MARKET, BY FORMULATION, 2020-2025 (USD MILLION)
                 TABLE 333 MEA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                 TABLE 334 MEA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                 TABLE 335 MEA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017-2019 (USD MILLION)
                 TABLE 336 MEA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020-2025 (USD MILLION)
                 TABLE 337 MEA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017-2019 (USD MILLION)
                 TABLE 338 MEA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020-2025 (USD MILLION)
                 TABLE 339 MEA: DENTURE PRODUCTS MARKET, BY TYPE, 2017-2019 (USD MILLION)
                 TABLE 340 MEA: DENTURE PRODUCTS MARKET, BY TYPE, 2020-2025 (USD MILLION)
                 TABLE 341 MEA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017-2019 (USD MILLION)
                 TABLE 342 MEA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020-2025 (USD MILLION)
 
9 COMPETITIVE LANDSCAPE (Page No. - 235)
    9.1 INTRODUCTION
        FIGURE 29 KEY DEVELOPMENTS IN THE ORAL CARE/ORAL HYGIENE MARKET BETWEEN JANUARY 2017 AND MAY 2020
    9.2 MARKET EVALUATION FRAMEWORK (2017-2020)
    9.3 PRODUCT PORTFOLIO MATRIX
    9.4 OVERALL R&D EXPENDITURE: KEY PLAYERS IN THE GLOBAL ORAL CARE/ORAL HYGIENE MARKET
    9.5 COMPETITIVE SITUATION AND TRENDS
        FIGURE 30 NEW PRODUCT LAUNCHES AND MERGERS & ACQUISITIONS WERE THE KEY GROWTH STRATEGIES ADOPTED BY MAJOR PLAYERS BETWEEN 2018 AND 2020
           9.5.1 PRODUCT LAUNCHES
                 TABLE 343 PRODUCT LAUNCHES (JANUARY 2017- MAY 2020)
           9.5.2 PARTNERSHIPS & AGREEMENTS
                 TABLE 344 PARTNERSHIPS & AGREEMENTS (JANUARY 2017-MAY 2020)
           9.5.3 EXPANSIONS
                 TABLE 345 EXPANSIONS (JANUARY 2017-MAY 2020)
           9.5.4 MERGERS & ACQUISITIONS
                 TABLE 346 MERGERS & ACQUISITIONS (JANUARY 2017-MAY 2020)

10 COMPANY EVALUATION MATRIX AND COMPANY PROFILES (Page No. - 244)
     10.1 COMPANY EVALUATION MATRIX DEFINITION & METHODOLOGY

     10.2 COMPETITIVE LEADERSHIP MAPPING
            10.2.1 STARS
            10.2.2 EMERGING LEADERS
            10.2.3 PERVASIVE
            10.2.4 EMERGING COMPANIES
    10.3 COMPANY EVALUATION MATRIX, 2019
    10.4 COMPANY PROFILES
(Business and financial overview, Products offered, Recent Developments, SWOT Analysis, MNM view)*
            10.4.1 COLGATE-PALMOLIVE COMPANY
                   FIGURE 31 COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT (2019)
            10.4.2 PROCTER & GAMBLE
                   FIGURE 32 PROCTER & GAMBLE: COMPANY SNAPSHOT (2019)
            10.4.3 GLAXOSMITHKLINE PLC
                   FIGURE 33 GLAXOSMITHKLINE PLC: COMPANY SNAPSHOT (2019)
            10.4.4 KONINKLIJKE PHILIPS N.V.
                   FIGURE 34 KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT (2019)
            10.4.5 JOHNSON & JOHNSON
                   FIGURE 35 JOHNSON & JOHNSON: COMPANY SNAPSHOT (2019)
            10.4.6 UNILEVER PLC.
                   FIGURE 36 UNILEVER PLC: COMPANY SNAPSHOT (2019)
            10.4.7 GC CORPORATION
            10.4.8 3M COMPANY
                   FIGURE 37 3M COMPANY: COMPANY SNAPSHOT (2019)
            10.4.9 LION CORPORATION
                    FIGURE 38 LION CORPORATION: COMPANY SNAPSHOT (2019)
            10.4.10 CHURCH & DWIGHT CO, INC.
                    FIGURE 39 CHURCH & DWIGHT CO, INC.: COMPANY SNAPSHOT (2019)
            10.4.11 SUNSTAR SUISSE S.A.
                    FIGURE 40 SUNSTAR SUISSE S.A.: COMPANY SNAPSHOT (2018)
            10.4.12 PERRIGO COMPANY PLC.
                    FIGURE 41 PERRIGO COMPANY PLC: COMPANY SNAPSHOT (2019)
            10.4.13 DABUR INDIA LTD.
                    FIGURE 42 DABUR INDIA LTD.: COMPANY SNAPSHOT (2019)
            10.4.14 ORKLA
                    FIGURE 43 ORKLA: COMPANY SNAPSHOT (2019)
            10.4.15 DENTAID LTD.
            10.4.16 HENKEL AG & CO. KGAA
                    FIGURE 44 HENKEL AG & CO KGAA: COMPANY SNAPSHOT (2019)
            10.4.17 LG HOUSEHOLD & HEALTH CARE, LTD.
                    FIGURE 45 LG HOUSEHOLD & HEALTH CARE, LTD.: COMPANY SNAPSHOT (2019)
            10.4.18 THE HIMALAYA DRUG COMPANY
            10.4.19 YOUNG DENTAL
            10.4.20 ULTRADENT PRODUCTS, INC.

*Details on Business and financial overview, Products offered, Recent Developments, SWOT Analysis, MNM view might not be captured in case of unlisted companies.

11 RELATED/ADJACENT MARKETS - DENTAL CONSUMABLES MARKET (Page No. - 314)
     11.1 INTRODUCTION
     11.2 DENTAL CONSUMABLES MARKET
            11.2.1 MARKET DEFINITION
            11.2.2 LIMITATIONS
            11.2.3 MARKET OVERVIEW
     11.3 DENTAL CONSUMABLES MARKET, BY REGION
          FIGURE 46 CHINA TO WITNESS THE HIGHEST GROWTH IN THE DENTAL CONSUMABLES MARKET DURING THE FORECAST PERIOD
          TABLE 347 DENTAL CONSUMABLES MARKET, BY REGION, 2017-2024 (USD MILLION)
     11.4 DENTAL CONSUMABLES MARKET, BY PRODUCT
          TABLE 348 DENTAL CONSUMABLES MARKET, BY PRODUCT, 2017-2024 (USD MILLION)
            11.4.1 DENTAL RESTORATION MARKET
                   TABLE 349 DENTAL RESTORATION CONSUMABLES MARKET, BY TYPE, 2017-2024 (USD MILLION)
                   TABLE 350 DENTAL CONSUMABLES MARKET, BY COUNTRY, 2017-2024 (USD MILLION)
     11.5 ORTHODONTICS
          TABLE 351 ORTHODONTIC CONSUMABLES MARKET, BY TYPE, 2017-2024 (USD MILLION)
          TABLE 352 ORTHODONTIC CONSUMABLES MARKET, BY COUNTRY, 2017-2024 (USD MILLION)
     11.6 PERIODONTICS
          TABLE 353 PERIODONTIC CONSUMABLES MARKET, BY TYPE, 2017-2024 (USD MILLION)
          TABLE 354 PERIODONTIC CONSUMABLES MARKET, BY COUNTRY, 2017-2024 (USD MILLION)
     11.7 INFECTION CONTROL
          TABLE 355 INFECTION CONTROL CONSUMABLES MARKET, BY TYPE, 2017-2024 (USD MILLION)
          TABLE 356 INFECTION CONTROL CONSUMABLES MARKET, BY COUNTRY, 2017-2024 (USD MILLION)
     11.8 ENDODONTICS
          TABLE 357 ENDODONTIC CONSUMABLES MARKET, BY TYPE, 2017-2024 (USD MILLION)
          TABLE 358 ENDODONTIC CONSUMABLES MARKET, BY COUNTRY, 2017-2024 (USD MILLION)
     11.9 WHITENING PRODUCTS
          TABLE 359 WHITENING PRODUCTS MARKET, BY TYPE, 2017-2024 (USD MILLION)
          TABLE 360 WHITENING PRODUCTS MARKET, BY COUNTRY, 2017-2024 (USD MILLION)
     11.1 FINISHING & POLISHING PRODUCTS
          TABLE 361 FINISHING & POLISHING PRODUCTS MARKET, BY TYPE, 2017-2024 (USD MILLION)
          TABLE 362 FINISHING & POLISHING PRODUCTS MARKET, BY COUNTRY, 2017-2024 (USD MILLION)
    11.11 OTHER DENTAL CONSUMABLES
          TABLE 363 OTHER DENTAL CONSUMABLES MARKET, BY TYPE, 2017-2024 (USD MILLION)
    11.12 DENTAL CONSUMABLES MARKET, BY END USER
          TABLE 364 DENTAL CONSUMABLES MARKET, BY END USER, 2017-2024 (USD MILLION)
            11.12.1 DENTAL HOSPITALS AND CLINICS
                    TABLE 365 DENTAL CONSUMABLES MARKET FOR DENTAL HOSPITALS AND CLINICS, BY COUNTRY, 2017-2024 (USD MILLION)
            11.12.2 DENTAL LABORATORIES
                    TABLE 366 DENTAL CONSUMABLES MARKET FOR DENTAL LABORATORIES, BY COUNTRY,  2017-2024 (USD MILLION)
            11.12.3 OTHER END USERS
                    TABLE 367 DENTAL CONSUMABLES MARKET FOR OTHER END USERS, BY COUNTRY,  2017-2024 (USD MILLION)
 
12 APPENDIX (Page No. - 329)
     12.1 INSIGHTS OF INDUSTRY EXPERTS
     12.2 DISCUSSION GUIDE
     12.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
     12.4 AVAILABLE CUSTOMIZATIONS
     12.5 RELATED REPORTS
     12.6 AUTHOR DETAILS

The study involved four major activities in estimating the oral care/oral hygiene market. Exhaustive secondary research was done to collect information on the peer and parent markets. Industry experts further validated the data obtained through secondary research across the value chain through primary research. Furthermore, the market size estimates and forecast provided in this study are derived through a mix of the bottom-up approach (country-level sales data for each oral care product) and top-down approach (assessment of utilization/adoption/penetration trends, by product, distribution channel, and region). After that, market breakdown and data triangulation methods were used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various sources such as World Health Organization (WHO), International Federation of Dental Hygienists (IFDH), International Federation of Denturists (IFD), National Dental Hygienists' Association (NDHA), American Dental Hygienists' Association (ADHA), Massachusetts Dental Hygienists Association (MDHA), American Dental Association (ADA), Canadian Dental Association, Japan Dental Association, and Australian Dental Health Foundation (ADHF) among others, as well as the Annual Reports/SEC Filings, Investor Presentations of various companies, and the press releases of critical players (white papers; journals/magazines; and news articles) were considered.

Primary Research

In the primary research, experts from both supply and demand sides have been interviewed to obtain and validate information as well as to assess the dynamics of this market. The primary participants mainly include CEOs, VPs, directors, sales & marketing heads, sales managers, marketing managers, and product managers working with manufacturers and distributors & suppliers; dentists; research scientists; dental hospitals & clinics managers; and consultants.

Oral Hygiene Market Size

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were used to estimate & validate the size of the oral care/oral hygiene market and also to estimate the size of other dependent submarkets.

Bottom-up Approach

In this report, the global market size for oral care/oral hygiene market was arrived by obtaining country-level sales data for each oral care product segment through various secondary paid and public databases, and primary interviews. Wherever feasible, revenue share analysis was also employed to arrive at segmental market sizes, by identifying leading players in respective product categories.

Top-down Approach

Individual shares of each segment were arrived at by assigning weights based on their adoption trend/utilization rate, and average selling price. The regional splits of the overall oral care/oral hygiene market and its sub-segments are based on the adoption or utilization rates of the given products in the respective regions or countries. For countries with limited availability of reliable and recent data, analogy/benchmarking-based market estimation and forecast technique was used.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above - the market was split into several segments and subsegments. To complete the whole market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To define, describe, and forecast the oral care/oral hygiene market based on the product, distribution channel, and region
  • To provide detailed information about the factors influencing the market growth (drivers, opportunities, restraints, and challenges)
  • To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contributions to the overall oral care/oral hygiene market
  • To analyze market opportunities for stakeholders and provide details of the competitive landscape of key players
  • To forecast the size of the oral care/oral hygiene market in five main regions, namely, North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa
  • To profile the key players in the oral care/oral hygiene market and comprehensively analyze their core competencies
  • To track and analyze competitive developments such as mergers & acquisitions; product launches; agreements, and partnerships; and research & development activities of the leading players in the oral care/oral hygiene market

Available customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • A further breakdown of the Rest of European oral care/oral hygiene market into the Netherlands, Belgium, Switzerland, and other countries
  • A further breakdown of the Rest of Asia Pacific oral care/oral hygiene market into South Korea, New Zealand, and other countries
  • A further breakdown of Latin American oral care/oral hygiene market into Brazil, Mexico, and other countries

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Oral Care/ Hygiene Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Oral Care/ Hygiene Market

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