Penetration Testing Market by Testing Service (Network, Web, Mobile, Social Engineering, Wireless, Embedded Devices and Industrial Control System), Deployment Mode (Cloud and On-Premises), Organization Size, Vertical, and Region - Global Forecast to 2021

The penetration testing market is gaining traction due to the increasing need to protect enterprise applications and data from emerging application layer attacks. Many enterprises across the globe still use web and mobile applications that contain vulnerabilities, which if exploited, might result in huge losses for the organizations. Enterprises are expected to increase their security spending in the upcoming years to ensure robust security for their IT infrastructure. The penetration testing market size is estimated to grow from USD 594.7 million in 2016 to USD 1,724.3 million by 2021, at a Compound Annual Growth Rate (CAGR) of 23.7% during the forecast period. 2015 is considered to be the base year while the forecast period is 2016–2021.

The objective of the report is to define, describe, and forecast the market on the basis of testing services, deployment modes, organization sizes, industry verticals, and regions and also to provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges).

The research methodology used to estimate and forecast the penetration testing market begins with capturing data on key vendor’s revenues through secondary sources such as company financials, journals, press releases, paid databases, annual reports, and others. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of primary profiles is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The penetration testing ecosystem comprises penetration testing vendors, such as Hewlett Packard Enterprise (U.S.), IBM Corporation (U.S.), Rapid7, Inc. (U.S.), Qualys, Inc. (U.S.), Veracode (U.S.), Trustwave Holdings, Inc. (U.S.), Acunetix (Malta), Cigital, Inc. (U.S.), WhiteHat Security (U.S.), and Checkmarx (Israel); service providers; system integrators; and enterprises. Other stakeholders of the penetration testing market include security service providers, consulting service providers, IT service providers, resellers, enterprise users, and technology providers.

The target audiences of the penetration testing market report are given below:

• Penetration testing tool providers
• Penetration testing service providers
• Network solution providers
• Network administrators
• Application developers
• System integrators
• Resellers
• Managed service providers
• Cyber security consulting firms

“The study answers several questions for the stakeholders; primarily, which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the penetration testing market to forecast the revenues and analyze the trends in each of the following subsegments:

By Testing Service

• Network penetration testing
• Web application penetration testing
• Mobile application penetration testing
• Social engineering
• Wireless penetration testing
• Others

By Deployment Mode

• Cloud
• On-premises

By Organization Size

• Small and Medium Enterprises (SMEs)
• Large enterprises

By Industry Vertical

• Government and defense
• Banking, Financial Services, and Insurance (BFSI)
• IT and telecom
• Healthcare
• Retail
• Others

By Region

• North America
• Europe
• Middle East and Africa (MEA)
• Asia-Pacific (APAC)
• Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the North American penetration testing market
• Further breakdown of the European market
• Further breakdown of the APAC market
• Further breakdown of the MEA market
• Further breakdown of the Latin American market

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 10)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 13)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 21)

4 Premium Insights (Page No. - 24)
    4.1 Attractive Market Opportunities in the Penetration Testing Market
    4.2 Market Deployment Mode
    4.3 Market By Region and Vertical
    4.4 Market Potential
    4.5 Lifecycle Analysis, By Region, 2016

5 Penetration Testing Market Overview (Page No. - 27)
    5.1 Introduction
    5.2 Evolution
    5.3 Market Segmentation
           5.3.1 By Testing Service
           5.3.2 By Deployment Mode
           5.3.3 By Organization Size
           5.3.4 By Vertical
           5.3.5 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Need for Protection From Various Sophisticated Cyber Attacks
                    5.4.1.2 Increasing Number of Mobile Users and Applications
                    5.4.1.3 Need to Meet Compliance Requirements
           5.4.2 Restraints
                    5.4.2.1 Lack of Interest in Running Full Penetration Testing Operations
           5.4.3 Opportunities
                    5.4.3.1 Benefits of Incorporating Security Methods During the Application Development Phase
                    5.4.3.2 Evolution of Internet of Things (IOT)
           5.4.4 Challenges
                    5.4.4.1 Lack of Application Security Expertise

6 Penetration Testing Market: Industry Trends (Page No. - 37)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Regulatory Implications
           6.3.1 Payment Card Industry Data Security Standard (PCI–DSS)
           6.3.2 Health Insurance Portability and Accountability Act (HIPAA)
           6.3.3 Federal Information Security Management Act (FISMA)
           6.3.4 Gramm-Leach-Bliley Act (GLB Act)
           6.3.5 Sarbanes-Oxley Act (SOX)
    6.4 Innovation Spotlight

7 Penetration Testing Market Analysis, By Testing Services (Page No. - 41)
    7.1 Introduction
    7.2 Network Penetration Testing
    7.3 Web Application Penetration Testing
    7.4 Mobile Application Penetration Testing
    7.5 Social Engineering
    7.6 Wireless Penetration Testing
    7.7 Others

8 Penetration Testing Market Analysis, By Deployment Mode (Page No. - 51)
    8.1 Introduction
    8.2 Cloud
    8.3 On-Premises

9 Penetration Testing Market Analysis, By Organization Size (Page No. - 56)
    9.1 Introduction
    9.2 Small and Medium Enterprises (SMES)
    9.3 Large Enterprises

10 Penetration Testing Market Analysis, By Vertical (Page No. - 61)
     10.1 Introduction
     10.2 Government and Defense
     10.3 Banking, Financial Services, and Insurance (BFSI)
     10.4 IT and Telecom
     10.5 Healthcare
     10.6 Retail
     10.7 Others

11 Geographic Analysis (Page No. - 71)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific (APAC)
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 92)
     12.1 Overview
     12.2 Competitive Situation and Trends
             12.2.1 Agreements, Partnerships, and Collaborations
             12.2.2 Mergers and Acquisitions
             12.2.3 New Product Launches
             12.2.4 Business Expansions

13 Company Profiles (Page No. - 101)
     13.1 Introduction
     13.2 Hewlett Packard Enterprise (HPE)
             13.2.1 Business Overview
             13.2.2 Products and Services Offered
             13.2.3 Recent Developments
             13.2.4 MnM View
                        13.2.4.1 Key Strategies
                        13.2.4.2 SWOT Analysis
     13.3 International Business Machines (IBM) Corporation
             13.3.1 Business Overview
             13.3.2 Services Offered
             13.3.3 Recent Developments
             13.3.4 MnM View
                        13.3.4.1 Key Strategies
                        13.3.4.2 SWOT Analysis
     13.4 Rapid7, Inc.
             13.4.1 Business Overview
             13.4.2 Products and Services Offered
             13.4.3 Recent Developments
             13.4.4 MnM View
                        13.4.4.1 Key Strategies
                        13.4.4.2 SWOT Analysis
     13.5 Qualys, Inc.
             13.5.1 Business Overview
             13.5.2 Services Offered
             13.5.3 Recent Developments
             13.5.4 MnM View
                        13.5.4.1 Key Strategies
                        13.5.4.2 SWOT Analysis
     13.6 Veracode
             13.6.1 Business Overview
             13.6.2 Products and Services Offered
             13.6.3 Recent Developments
             13.6.4 MnM View
                        13.6.4.1 Key Strategies
                        13.6.4.2 SWOT Analysis
     13.7 Trustwave Holdings, Inc.
             13.7.1 Business Overview
             13.7.2 Services Offered
             13.7.3 Recent Developments
     13.8 Acunetix
             13.8.1 Business Overview
             13.8.2 Services Offered
             13.8.3 Recent Developments
     13.9 Cigital, Inc.
             13.9.1 Business Overview
             13.9.2 Services Offered
             13.9.3 Recent Developments
     13.10 Whitehat Security
             13.10.1 Business Overview
             13.10.2 Services Offered
             13.10.3 Recent Developments
     13.11 Checkmarx
             13.11.1 Business Overview
             13.11.2 Services Offered
             13.11.3 Recent Developments

14 Key Innovators (Page No. - 135)
     14.1 Portswigger Ltd.
     14.2 Synopsys, Inc.
     14.3 Contrast Security

15 Appendix (Page No. - 137)
     15.1 Other Developments
             15.1.1 Other Developments: Partnerships, Agreements, and Collaborations
             15.1.2 Other Developments: New Product Launches
     15.2 Industry Experts
     15.3 Discussion Guide
     15.4 Introduction RT: Real-Time Market Intelligence
     15.5 Available Customizations
     15.6 Related Reports

List of Tables (50 Tables)

Table 1 Penetration Testing Market Size and Growth Rate, 2014–2021 (USD Million, Y-O-Y %)
Table 2 Innovation Spotlight: Latest Application Security Innovations
Table 3 Market Size, By Testing Services, 2014–2021 (USD Million)
Table 4 Testing Services: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Network Penetration Testing Market Size, By Region, 2014–2021 (USD Million)
Table 6 Web Application Penetration Testing: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Mobile Application Penetration Testing: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Social Engineering: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Wireless Penetration Testing Market Size, By Region, 2014–2021 (USD Million)
Table 10 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Penetration Testing Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 12 Cloud: Market Size, By Region, 2014–2021 (USD Million)
Table 13 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Market Size By Organization Size, 2014–2021 (USD Million)
Table 15 Small and Medium Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Market Size By Vertical, 2014–2021 (USD Million)
Table 18 Government and Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 20 IT and Telecom: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Healthcare: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Retail: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Penetration Testing Market Size, By Region, 2014–2021 (USD Million)
Table 25 North America: Market Size, By Testing Services, 2014–2021 (USD Million)
Table 26 North America: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 27 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 28 North America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 29 Europe: Market Size, By Testing Services, 2014–2021 (USD Million)
Table 30 Europe: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 31 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 32 Europe: Market Size, By Vertical, 2014–2021 (USD Million)
Table 33 Asia-Pacific: Penetration Testing Market Size, By Testing Services, 2014–2021 (USD Million)
Table 34 Asia-Pacific: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 35 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 36 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Million)
Table 37 Middle East and Africa: Market Size, By Testing Services, 2014–2021 (USD Million)
Table 38 Middle East and Africa: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 39 Middle East and Africa: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 40 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 41 Latin America: Penetration Testing Market Size, By Testing Services, 2014–2021 (USD Million)
Table 42 Latin America: Market Size, By Deployment Mode, 2014–2021 (USD Million)
Table 43 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 44 Latin America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 45 Agreements, Partnerships, and Collaborations, 2015–2016
Table 46 Mergers and Acquisitions, 2013–2016
Table 47 New Product Launches, 2015–2016
Table 48 Business Expansions, 2013–2016
Table 49 Other Developments: Partnerships, Agreements, and Collaborations, 2013–2015
Table 50 Other Developments: New Product Launches, 2013–2014

List of Figures (49 Figures)

Figure 1 Penetration Testing Market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 North America Holds the Largest Market Share in 2016
Figure 6 Penetration Testing Market Will Witness Remarkable Growth Opportunities Due to Continuous Emergence of New Types of Cyber-Attacks
Figure 7 Cloud-Based Penetration Testing Service is Expected to Contribute the Highest During the Forecast Period
Figure 8 North America is Expected to Hold the Largest Market Share in the Penetration Testing Market
Figure 9 Asia-Pacific is Expected to Have the Highest Growth Potential
Figure 10 Regional Lifecycle: Asia-Pacific is Expected to Be in the Growth Phase in 2016
Figure 11 Evolution of the Penetration Testing Market
Figure 12 Market Segmentation By Testing Service
Figure 13 Market Segmentation By Deployment Mode
Figure 14 Market Segmentation By Organization Size
Figure 15 Market Segmentation By Vertical
Figure 16 Market Segmentation y Region
Figure 17 Penetration Testing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Number of Smartphone Subscriptions, 2015–2021
Figure 19 Number of Smartphone Applications Till End of August 2016 (Approx.)
Figure 20 Mobile Data Traffic Per Smartphone, 2015–2021
Figure 21 Global Forecast for the Number of IOT Connected Devices (Wired and Wireless), 2016–2021
Figure 22 Penetration Testing Market: Value Chain
Figure 23 Wireless Penetration Testing Segment to Grow at the Highest CAGR During the Forecast Period
Figure 24 Cloud-Based Deployment Mode is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 25 Small and Medium Enterprises Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 Banking, Financial Services, and Insurance Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 Regional Snapshot: Asia-Pacific is the Emerging Region in the Penetration Testing Market
Figure 29 North America Market Snapshot
Figure 30 Asia-Pacific Market Snapshot
Figure 31 Top Companies Adopted Partnerships/Agreements/Collaborations as the Key Growth Strategy During the Period 2013–2016
Figure 32 Battle for Market Share: New Product Launches, Partnerships, Agreements, and Collaborations are the Key Strategies of the Leading Market Players
Figure 33 Penetration Testing Market Evaluation Framework: Significant Number of Partnerships, Agreements, and Collaborations Have Fuelled the Growth of the Market From 2014 to 2016
Figure 34 Geographic Revenue Mix of Top Players
Figure 35 Hewlett Packard Enterprise: Company Snapshot
Figure 36 Hewlett-Packard Enterprise: SWOT Analysis
Figure 37 IBM Corporation: Company Snapshot
Figure 38 IBM Corporation: SWOT Analysis
Figure 39 Rapid7, Inc.: Company Snapshot
Figure 40 Rapid7, Inc.: SWOT Analysis
Figure 41 Qualys, Inc.: Company Snapshot
Figure 42 Qualys, Inc.: SWOT Analysis
Figure 43 Veracode: Company Snapshot
Figure 44 Veracode: SWOT Analysis
Figure 45 Trustwave Holdings, Inc.: Company Snapshot
Figure 46 Acunetix: Company Snapshot
Figure 47 Cigital, Inc.: Company Snapshot
Figure 48 Whitehat Security: Company Snapshot
Figure 49 Checkmarx: Company Snapshot

The penetration testing market size is expected to grow from USD 594.7 Million in 2016 to USD 1,724.3 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 23.7% during the forecast period. The major growth drivers of the market include the increased sophistication level in attacking techniques, and the need to meet compliance requirements.

The penetration testing market is segmented by testing service, deployment mode, organization size, vertical, and region. The wireless penetration testing segment is expected to grow at the highest CAGR during the forecast period; wireless penetration testing in the testing services is projected to witness the highest demand due to the increased wireless networks and devices connected with it being susceptible to vulnerabilities and threats.

Web application penetration testing holds the largest share of the penetration testing market in 2016. The growth is fueled by the growing attacks on the critical web applications of organizations. The BFSI vertical is expected to grow at the highest CAGR during the forecast period due to the increasing adoption of web and mobile-based business applications, which are susceptible to advanced cyber threats.

Organizations are rapidly deploying penetration testing services either on-premises or on cloud. The demand for cloud-based penetration testing services is increasing due to the cost-effective and time-efficient features of cloud; its growth is specifically high in enterprises, where low cost solutions are much required.

The global market has been segmented on the basis of regions into North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. The North American region, followed by Europe, is expected to become the largest revenue generating region for penetration testing vendors in 2016. This is mainly because in the developed economies of the U.S. and Canada, there is high focus on innovations obtained from research and development and technology. The APAC region is expected to be the fastest growing region in the penetration testing market. The growth in this region is primarily driven by the growing adoption of web- and mobile-based business applications.

The penetration testing market faces challenges such as high cost and complexity. Moreover, factors such as lack of awareness about risks associated with cyber-attacks limit the market growth.

Major vendors that offer penetration testing services across the globe are Hewlett Packard Enterprise (U.S.), IBM Corporation (U.S.), Rapid7, Inc. (U.S.), Qualys, Inc.(U.S.), Veracode (U.S.), Trustwave Holdings, Inc. (U.S.), Acunetix (Malta), Cigital, Inc. (U.S.), WhiteHat Security (U.S.), and Checkmarx (Israel). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships & collaborations, and mergers & acquisitions to expand their offerings in the penetration testing market.

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