Crowdsourced Testing Market by Testing Type (Performance Testing, Functionality Testing, Usability Testing, Localization Testing, and Security Testing), Platform, Organization Size, Vertical, and Region - Global Forecast to 2024
The global crowdsourced testing market size is expected to grow from USD 1.3 billion in 2019 to USD 2.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 9.9% during the forecast period. The key driving factors for the market include the increasing necessity of organizations to improve the user experience for competing in today’s global market and building brand awareness, hence helping organizations to adopt methods for releasing their websites or mobile apps to the public fast. To keep up with the continuous delivery model, they are deploying crowdsourced testing to gain user insights and assure software quality as per the user at an incredibly quickening pace and in a cost-effective manner.
Among the platform segment, the website testing segment is expected to account for the largest market share during the forecast period
Among the platform segment, the website testing segment is expected to account for the highest market share during the forecast period, as website testing is the most implemented testing services by crowdsourced testing vendors. This testing service explores a website for its functionality, reliability, and performance. The website is checked for its responsiveness, compliance, functioning by user-type, and the effectivity in providing a better customer experience. For any organization, a website serves to make an impression on its potential customers, hence website testing is widely used across organizations.
Large enterprises segment to constitute a larger market size during the forecast period
By organization size, the crowdsourced testing market is segmented into the large enterprises and small and medium-sized enterprises. The large enterprises are expected to hold a larger market size during the forecast period, as it helps them in attaining high-level of quality assurance, fasten development and release process, and streamline bug handling, which is critical to their development teams and helps in enhancing the overall organization’s quality and agility.
North America to account for the largest market size during the forecast period.
The global crowdsourced testing market by region covers 5 major geographic regions, namely North America, Asia Pacific (APAC), Europe, Latin America, and Middle East and Africa (MEA). North America is expected to grow at a CAGR of 9.7% during the forecast period, due to the early adoption of advanced technologies, such as cloud, helping crowdsourced testing service providers to implement efficient crowdsourced testing solutions.
Key Crowdsourced Testing Market Players
Key and emerging market players include Applause (US), Bugcrowd (US), Cobalt Labs (US), Crowdsourced Testing (Canada), Flatworld Solutions (India), Global App Testing (UK), Infosys (India), Planit (Australia), Qualitrix (India), QA Infotech (India), Rainforest (US), Qualitest (US), Synack (US), test IO (US), and Testbirds (Germany). These players have adopted various strategies to grow in the global market.
Applause (US) is a leading player in the crowdsourced testing market. It is a leading player in offering crowdsourced testing services to its customers, globally. The company is a leader in providing crowdsourced testing solutions to make it easier for marketers and IT professionals to businesses of all sizes.
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Report Metrics |
Details |
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Market size available for years |
2017–2024 |
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Base year considered |
2018 |
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Forecast period |
2019–2024 |
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Forecast units |
Million (USD) |
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Segments covered |
Testing type, Platform, Organization Size (large enterprises and small and medium-sized enterprises), Vertical, and Region |
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Geographies covered |
North America, Europe, APAC, Latin America, and MEA |
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Companies covered |
Applause (US), Bugcrowd (US), Cobalt Labs (US), Crowdsourced Testing (Canada), Flatworld Solutions (India), Global App Testing (UK), Infosys (India), Planit (Australia), Qualitrix (India), QA Infotech (India), Rainforest (US), Qualitest (US), Synack (US), test IO (US), and Testbirds (Germany) |
The research report categorizes the crowdsourced testing market to forecast the revenues and analyze trends in each of the following subsegments:
By Testing Type
- Performance Testing
- Functionality Testing
- Usability Testing
- Localization Testing
- Security Testing
- Others (Automation, Compatibility, Compliance, and Exploratory Testing)
By Platform
- Website Testing
- Mobile Testing
- Others
By Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises
By Region
- North America
- Europe
- APAC
- Latin America
- MEA
By Vertical
- Retail
- BFSI
- IT and Telecom
- Healthcare and Life Sciences
- Media and Entertainment
- Others (Energy and Utilities, Logistics and Transportation, Government, Manufacturing, and Education)
Recent Developments
- In April 2019, test IO partnered with Saatva, a global eCommerce company, for helping them funnel the testing process. With this integration, Saatva was able to scale-up its defects, addressing upto 10 bugs per week and providing the company with a successful customer experience program.
Critical Questions the Report Answers:
- Where will all these developments take the industry in the long term?
- What are the upcoming trends for the crowdsourced testing market?
- Which segment provides the most opportunity for growth?
- Who are the leading vendors operating in this market?
- What are the opportunities for new market entrants?
Frequently Asked Questions (FAQ):
What is crowdsourced testing?
What is the projected market value of the global crowdsourced testing market?
Which region contributes maximum in the global crowdsourced testing market?
Who are the key players operating in the global crowdsourced testing market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. - 16)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study
3 Executive Summary (Page No. - 22)
4 Premium Insights (Page No. - 26)
4.1 Attractive Opportunities in the Crowdsourced Testing Market
4.2 Global Market, By Vertical and Region
4.3 Market: Major Countries
5 Market Overview and Industry Trends (Page No. - 28)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increase in the Number of Devices, Operating Systems, and Applications
5.2.1.2 Need for Scaling Quality Assurance of Software to Enhance Customer Experience
5.2.1.3 Requirement for Cost-Effective Software Development Process
5.2.2 Restraints
5.2.2.1 Concerns Over Data Privacy Regulations Across the Globe
5.2.3 Opportunities
5.2.3.1 Growth of IoT to Increase the Need for End-User Testing Services
5.2.3.2 Adoption of Cloud Computing to Enhance Device Virtualization and Tester Support
5.2.4 Challenges
5.2.4.1 Managing the Crowd to Achieve Efficiency in Testing
5.2.4.2 Concerns Over Data Security and Confidentiality
6 Crowdsourced Testing Market, By Type (Page No. - 32)
6.1 Introduction
6.2 Performance Testing
6.2.1 Increase in Diverse Devices and Number of Users to Drive the Growth of the Crowdsourced Performance Testing Industry
6.3 Functionality Testing
6.3.1 Increase in Customer Expectations to Drive the Growth of the Crowdsourced Functionality Testing Industry
6.4 Usability Testing
6.4.1 Increase in the Need to Provide Better User Experience to Drive the Growth of the Crowdsourced Usability Testing Industry
6.5 Localization Testing
6.5.1 Localization Testing to Show the Fastest Growth in the Market By Testing Type
6.6 Security Testing
6.6.1 Increase in the Need for Tackling Data Breaches to Drive the Growth of the Crowdsourced Security Testing Industry
6.7 Others
7 Crowdsourced Testing Market, By Platform (Page No. - 40)
7.1 Introduction
7.2 Web
7.2.1 Crowdsourced Testing on Web Platforms to Show High Growth
7.3 Mobile
7.3.1 Increasing Number of Mobile-Based Applications to Drive the Growth of Mobile Segment
7.4 Others
8 Market, By Organization Size (Page No. - 45)
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Reduced Costs and Improved Business Efficiency for Small and Medium-Sized Enterprises to Drive the Adoption of Crowdsourced Testing Services
8.3 Large Enterprises
8.3.1 Quality Assurance, Security, and Faster Product Release to Drive the Adoption of Crowdsourced Testing Services in Large Enterprises
9 Market, By Vertical (Page No. - 49)
9.1 Introduction
9.2 Telecom and IT
9.2.1 Huge Competition and Need to Increase Customer Engagement to Drive the Growth of the Market in the Telecom and IT Vertical
9.3 Banking, Financial Services and Insurance
9.3.1 Need to Combat Security Challenges and Issues to Drive the Growth of the Market in the Banking, Financial Services and Insurance Vertical
9.4 Retail
9.4.1 Increase in Digital Transformation and Customer-Centric Solutions to Drive the Growth of the Crowdsourced Testing Market in the Retail Vertical
9.5 Healthcare and Life Sciences
9.5.1 Increase in User-Centric Software Applications and Solutions to Drive the Growth of the Market in the Healthcare and Life Sciences Vertical
9.6 Media and Entertainment
9.6.1 Increase in Customer Expectations to Drive the Growth of the Market in the Media and Entertainment Vertical
9.7 Others
10 Crowdsourced Testing Market, By Region (Page No. - 57)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Presence of Major Players in the US to Drive the Market Growth in the US
10.2.2 Canada
10.2.2.1 Rising Digital Investments to Drive the Growth of the Market in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Industry-Specific Growth in Digital Transformation in the UK to Drive the Market Growth
10.3.2 France
10.3.2.1 Increasing Digital Transformation to Drive the Growth of the Crowdsourced Testing Market in France
10.3.3 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Growth of the IT Sector to Drive the Growth of the Market in China
10.4.2 Japan
10.4.2.1 Growth of Emerging Technologies to Drive the Growth of Market in Japan
10.4.3 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Adoption of Latest Technologies for Enhancing IT Infrastructure to Drive the Growth of the Crowdsourced Testing Market in Middle East
10.5.2 Africa
10.5.2.1 Sustainable Economic Development to Enable the Growth of the Market in Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Surge in IT Services to Drive the Crowdsourced Testing Market Growth in Brazil
10.6.2 Mexico
10.6.2.1 Emerging Software Industry to Drive the Growth of the Market in Mexico
10.6.3 Rest of Latin America
11 Competitive Landscape (Page No. - 77)
11.1 Introduction
11.2 Competitive Scenario
11.2.1 New Product Launches and Product Enhancements
11.2.2 Agreements and Partnerships
11.3 Market Ranking of Key Players
12 Company Profiles (Page No. - 80)
(Business Overview, Services Offered, Recent Developments, and MnM View)*
12.1 Infosys
12.2 Global App Testing
12.3 Test IO
12.4 Applause
12.5 Synack
12.6 Testbirds
12.7 Planit
12.8 Rainforest
12.9 Cobalt Labs
12.10 Bugcrowd
12.11 Crowdsourced Testing
12.12 Flatworld Solutions
12.13 Qualitest
12.14 Qualitrix
12.15 Qa Infotech
*Details on Business Overview, Services Offered, Recent Developments, and MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. - 104)
13.1 Industry Excerpts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details
List of Tables (50 Tables)
Table 1 Factor Analysis
Table 2 Crowdsourced Testing Market Size, By Testing Type, 2017–2024 (USD Million)
Table 3 Performance Testing: Market Size, By Region, 2017–2024 (USD Million)
Table 4 Functionality Testing: Market Size, By Region, 2017–2024 (USD Million)
Table 5 Usability Testing: Market Size, By Region, 2017–2024 (USD Million)
Table 6 Localization Testing: Market Size, By Region, 2017–2024 (USD Million)
Table 7 Security Testing: Market Size, By Region, 2017–2024 (USD Million)
Table 8 Others: Market Size, By Region, 2017–2024 (USD Million)
Table 9 Crowdsourced Testing Market Size, By Platform, 2017–2024 (USD Million)
Table 10 Web: Market Size, By Region, 2017–2024 (USD Million)
Table 11 Mobile: Market Size, By Region, 2017–2024 (USD Million)
Table 12 Others: Market Size, By Region, 2017–2024 (USD Million)
Table 13 Market Size, By Organization Size, 2017–2024 (USD Million)
Table 14 Small and Medium-Sized Enterprises: Crowdsourced Testing Market Size, By Region, 2017–2024 (USD Million)
Table 15 Large Enterprises: Market Size, By Region, 2017–2024 (USD Million)
Table 16 Market Size, By Vertical, 2017–2024 (USD Million)
Table 17 Telecom and IT: Market Size, By Region, 2017–2024 (USD Million)
Table 18 Banking, Financial Services and Insurance: Market Size, By Region, 2017–2024 (USD Million)
Table 19 Retail: Market Size, By Region, 2017–2024 (USD Million)
Table 20 Healthcare and Life Sciences: Market Size, By Region, 2017–2024 (USD Million)
Table 21 Media and Entertainment: Market Size, By Region, 2017–2024 (USD Million)
Table 22 Others: Market Size, By Region, 2017–2024 (USD Million)
Table 23 Market Size, By Region, 2017–2024 (USD Million)
Table 24 North America: Crowdsourced Testing Market Size, By Testing Type, 2017–2024 (USD Million)
Table 25 North America: Market Size, By Platform, 2017–2024 (USD Million)
Table 26 North America: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 27 North America: Market Size, By Vertical, 2017–2024 (USD Million)
Table 28 North America: Market Size, By Country, 2017–2024 (USD Million)
Table 29 Europe: Crowdsourced Testing Market Size, By Testing Type, 2017–2024 (USD Million)
Table 30 Europe: Market Size, By Platform, 2017–2024 (USD Million)
Table 31 Europe: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 32 Europe: Market Size, By Vertical, 2017–2024 (USD Million)
Table 33 Europe: Market Size, By Country, 2017–2024 (USD Million)
Table 34 Asia Pacific: Crowdsourced Testing Market Size, By Testing Type, 2017–2024 (USD Million)
Table 35 Asia Pacific: Market Size, By Platform, 2017–2024 (USD Million)
Table 36 Asia Pacific: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 37 Asia Pacific: Market Size, By Vertical, 2017–2024 (USD Million)
Table 38 Asia Pacific: Market Size, By Country, 2017–2024 (USD Million)
Table 39 Middle East and Africa: Crowdsourced Testing Market Size, By Testing Type, 2017–2024 (USD Million)
Table 40 Middle East and Africa: Market Size, By Platform, 2017–2024 (USD Million)
Table 41 Middle East and Africa: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 42 Middle East and Africa: Market Size, By Vertical, 2017–2024 (USD Million)
Table 43 Middle East and Africa: Market Size, By Country, 2017–2024 (USD Million)
Table 44 Latin America: Crowdsourced Testing Market Size, By Testing Type, 2017–2024 (USD Million)
Table 45 Latin America: Market Size, By Platform, 2017–2024 (USD Million)
Table 46 Latin America: Market Size, By Organization Size, 2017–2024 (USD Million)
Table 47 Latin America: Market Size, By Vertical, 2017–2024 (USD Million)
Table 48 Latin America: Market Size, By Country, 2017–2024 (USD Million)
Table 49 New Product Launches and Product Enhancements, 2017–2019
Table 50 Agreements and Partnerships, 2015–2019
List of Figures (22 Figures)
Figure 1 Global Crowdsourced Testing Market: Research Design
Figure 2 Market: Top-Down and Bottom-Up Approaches
Figure 3 Market Size, 2019-2024
Figure 4 Web Segment to Account for the Largest Market Size in 2019
Figure 5 Large Enterprises Segment to Account for A Higher Market Share in 2019
Figure 6 Retail Segment to Account for the Largest Market Size in 2024
Figure 7 Market: Regional Snapshot
Figure 8 Growing Need for Highly Customer Focused Software With Increasing Digital Transformation to Drive the Market Growth From 2019 to 2024
Figure 9 Telecom and IT Vertical and North America Region Accounted for the Largest Market Shares in 2019
Figure 10 Japan and Canada to Grow at the Highest CAGR From 2019 to 2024
Figure 11 Crowdsourced Testing Model
Figure 12 Drivers, Restraints, Opportunities, and Challenges: Crowdsourced Testing Market
Figure 13 Localization Testing Segment to Grow at the Highest CAGR From 2019-2024
Figure 14 Mobile Segment to Grow at the Highest CAGR From 2019 to 2024
Figure 15 Small and Medium-Sized Enterprises to Grow at A Higher CAGR From 2019 to 2024
Figure 16 Retail Vertical to Grow at the Highest CAGR From 2019 to 2024
Figure 17 Crowdsourced Testing Market in Asia Pacific to Grow at the Highest CAGR From 2019 to 2024
Figure 18 North America: Market Snapshot
Figure 19 Asia Pacific: Market Snapshot
Figure 20 Key Developments By Leading Players in the Market, 2019–2024
Figure 21 Market Ranking of Key Players in the Market, 2019
Figure 22 Infosys: Company Snapshot
The study involved 4 major activities to estimate the current market size for the crowdsourced testing market. Exhaustive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub segments of the crowdsourced testing market.
Secondary Research
In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred to identify and collect information for this study. These secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors; gold standard and silver standard websites; crypto asset management technology Research and Development (R&D) organizations; regulatory bodies; and databases.
Primary Research
Various primary sources from both the supply and demand sides of the crowdsourced testing market ecosystem were interviewed to obtain qualitative and quantitative information for the study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors who provide crowdsourced testing services operating in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The following is the breakup of the primary respondents’ profiles:
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Crowdsourced Testing Market Size Estimation
For making market estimates and forecasting the crowdsourced testing market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global crowdsourced testing market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size includes the following:
- The key players in the market were identified through extensive secondary research.
- The market size, in terms of value, was determined through primary and secondary research processes.
- All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.
Data Triangulation
With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, describe, and forecast the global crowdsourced testing market by testing type, platform, organization size (large enterprises, and small and medium-sized enterprises), vertical, and region
- To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
- To analyze the market’s subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To analyze the opportunities in the market for stakeholders and provide the competitive landscape of the market
- To forecast the revenue of the market’s segments with respect to 5 major regions, namely North America, Europe, Asia Pacific (APAC), Latin America, and MEA.
- To profile the key players and comprehensively analyze their recent developments and positioning in the crowdsourced testing market
- To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:
Product Analysis
- Product matrix provides detailed product information and comparisons
Geographic Analysis
- Further breakup of the North American crowdsourced testing market
- Further breakup of the European market
- Further breakup of the APAC market
- Further breakup of the Latin American market
- Further breakup of the MEA market
Company Information
- Detailed analysis and profiles of additional market players
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