Robotic Lawn Mower Market by End User (Residential, Commercial), Lawn Size (small-sized, medium-sized, large-sized), Connectivity Type (With Connectivity, Without Connectivity), Distribution Channel, and Region- Global Forecast to 2025
[131 Pages Report] The robotic lawn mower market is projected to grow from USD 533 million in 2018 to USD 1,261 million by 2025, at a CAGR of 13.10%. Increase in labor cost, safety concerns over traditional lawn mowers, and need for noise free-operation are some of the major factors which will drive the market.
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Commercial segment is estimated to be the fastest growing segment during the forecast period
The presence of robotic lawn mowers in commercial spaces is on the lower side because of lesser availability of the suitable product mix. However, with the growth in the technology and development of high capacity robotic lawn mowers, this segment is expected to show the fastest growth during the forecasted period.
Medium-sized robotic lawn mower is estimated to be the largest segment
Currently, many of the end users prefer medium- and large-sized lawn mowers. Hence, these two segments are growing at a faster rate, while the small-sized robotic lawn mower segment is growing at a slower rate. Moreover, the increase in lawn areas, especially in developed countries is contributing to the increasing demand for medium- and large-sized lawn mowers. Because of a superior product mix for area coverage and lower price point, the medium-sized robotic lawn mower is expected to be the largest segment during the forecasted period.
Europe is the largest as well as the fastest growing market for robotic lawn mowers
In Europe, more people stay in independent residential spaces and are more interested in creating lawns in their homes. Thus, the lawn care industry in Europe is already matured, but owing to the different advantages of robotic lawn mowers over conventional lawn mowers, the penetration for the same is expected to grow further, and this will lead to higher growth of the European market during the forecasted period.
Key Market Players
The robotic lawn mower market is dominated by Husqvarna Group (Sweden), Robert Bosch (Germany), STIGA SPA (Italy), Zucchetti BraciCentro Sistemi SPA (Italy), Yamabiko Corporation (Japan), Deere and Company (USA), STIHL Holding and CO.KG (Germany), Honda Motor Company (Japan), The Toro Company (USA), AL-KO (Germany), Milagrow (India), WORX (USA). The key strategies adopted by major companies to sustain their positions are expansions and partnerships.
Husqvarna is the leading player in the robotic lawn mowers market. It has a diverse product portfolio and is the oldest player in the market globally. Moreover, the company has a product range for all the market segments.
Recent Developments
- In March 2018, Husqvarna integrated its product range with smart features like GPS connectivity and navigation facility. The products can be operated in harsh weather conditions and during any time of the day. They are equipped with a built-in alarm facility to protect it from thefts. The product pricing is quite competitive in the international and domestic markets.
- In Jan 2018, Deere and Company launched the Tango E5 Series 2 models with smarter navigation system. This improves the riding pattern of the mower. The new sensor allows the mower to navigate the garden and also turn before approaching the perimeter cable.
- In June 2018, Stiga SPA expanded its new premises to Via del lavoro 6 in Castelfranco Veneto, Italy. This could provide STIGA SPA an opportunity to induct more staff across domains for developing every possible gardening and lawn products. It has been observed that 90% of the companys revenue is generated from countries like Australia and New Zealand. The expansion in Italy can help the company meet the increasing demand from other international markets.
Key Questions addressed by the report
- Which end user category is going to dominate in the future?
- How are the industry players addressing the challenge of maintaining a balance between performance and technology?
- How is connectivity with smart devices going to impact the market?
- What could be the size of the global robotic lawn mower? Which are the key potential regions?
- What are the key strategies adopted by the players? Which new advancements are the game changers? How are companies mapped as per the Micro Quadrant?
- What factors will impact the revenue of companies?
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Table of Contents
1 Introduction (Page No. - 16)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Package Size
1.6 Limitations
1.7 Stakeholders
2 Research Methodology (Page No. - 20)
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.2.2 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Sampling Techniques & Data Collection Methods
2.3.2 Primary Participants
2.4 Market Estimation
2.4.1 Top-Down Approach
2.5 Data Triangulation
2.6 Assumptions
3 Executive Summary (Page No. - 27)
4 Premium Insights (Page No. - 30)
4.1 Robotic Lawn Mower Market, 2018 vs 2025 (USD Million)
4.2 Market, By Region, 2018 (USD Million)
4.3 Robotic Lawn Mower Growth, By Country (In %)
4.4 Market, By End User, 2018 vs 2025 (USD Million)
4.5 Market, By Lawn Size, 2018 vs 2025 (USD Million)
4.6 Market, By Connectivity Type, 2018 vs 2025 (USD Million)
5 Market Overview (Page No. - 34)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Less Energy Consumption in Comparison to Traditional Lawn Mowers
5.2.1.2 Robotic Lawn Mower is Safer in Comparison to the Conventional Lawn Mower
5.2.1.3 Robotic Lawn Mower Performs Silent Operation
5.2.1.4 Robotic Lawn Mower Performs Dust-Free Operation
5.2.2 Restraints
5.2.2.1 Higher Initial Cost in Comparison to the Regular Lawn Mower
5.2.2.2 Limited Lawn Area Coverage
5.2.3 Opportunities
5.2.3.1 Lawn Care Industry is Growing Because of the Increase in Disposable Income and Awareness About Greenery
5.2.4 Challenges
5.2.4.1 User Preference for Hiring Landscaping Services
5.2.4.2 Low Cost Labor in Developing Countries
6 Industry Trends (Page No. - 39)
6.1 Introduction
6.2 Technology Overview
6.2.1 Lawn Mower Evolution
6.2.2 Voice Commands
6.2.3 GPS Connectivity
6.2.4 Smartphone Connectivity
6.3 Porters Five Forces
6.4 Value Chain Analysis
7 Market, By Distribution Channel (Page No. - 42)
7.1 Observations (Online and Retail Channel for Robotic Lawn Mowers)
8 Robotic Lawn Mowers Market, By Lawn Size (Page No. - 44)
8.1 Introduction
8.1.1 Research Methodology
8.1.2 Key Industry Insights
8.1.3 Medium Size Lawn Mowers are Estimated to Lead the Market in All Regions
8.2 Small Size Robotic Lawn Mowers
8.2.1 Europe is Expected to Be the Largest Region for Small Size Lawn Mowers, By Volume
8.3 Medium Size Robotic Lawn Mower
8.3.1 Europe is Estimated to Lead the Market for Medium Size Robotic Lawn Mowers, By Volume
8.4 Large Size Robotic Lawn Mowers
8.4.1 Europe is Expected to Lead the Market for Large Size Robotic Lawn Mowers, By Volume
9 Market, By End User (Page No. - 51)
9.1 Introduction
9.1.1 Research Methodology
9.1.2 Key Industry Insights
9.1.3 Residential Sector is Expected to Lead the Market Globally, By Volume
9.2 Robotic Lawn Mowers in the Residential Sector
9.2.1 Europe is Expected to Be the Largest Region for Residential Sector By Volume and Value
9.3 Robotic Lawn Mowers in the Commercial Sector
9.3.1 Europe is Estimated to Lead the Robotic Lawn Mowers Market for the Commercial Sector, By Volume and Value
10 Robotic Lawn Mowers Market, By Connectivity (Page No. - 57)
10.1 Introduction
10.1.1 Research Methodology
10.1.2 Key Industry Insights
10.1.3 Residential Sector is Expected to Lead the Market Globally, By Volume
10.2 Robotic Lawn Mowers With Connectivity
10.2.1 Europe is Expected to Be the Largest Market With Connectivity
10.3 Robotic Lawn Mowers Without Connectivity
10.3.1 North America is Estimated to Lead the Without Connectivity Type Market
11 Market, By Region (Page No. - 63)
11.1 Introduction
11.2 Asia Pacific
11.2.1 China
11.2.1.1 Increasing Local Players in China is Driving the Market
11.2.2 India
11.2.2.1 Rise in Lawn Care Industry Will Foster the Demand for Robotic Lawn Mowers in the Market
11.2.3 Japan
11.2.3.1 Increase in Competition With Domestic and Foreign Players is Expected to Boost the Market in Japan
11.2.4 South Korea
11.2.4.1 Residential Segment is Expected to Lead the South Korean Market
11.2.5 Australia
11.2.5.1 Matured Market for Overall Lawn Care Industry Will Derive the Demand for Robotic Lawn Mowers in This Region
11.3 Europe
11.3.1 Germany
11.3.1.1 Commercial Segment is Projected to Have the Highest Growth Rate
11.3.2 France
11.3.2.1 Higher Labor Cost Will Boost the French Market
11.3.3 Spain
11.3.3.1 Residential Segment is Estimated to Lead the Market
11.3.4 UK
11.3.4.1 Residential Segment is Estimated to Lead the Market
11.3.5 Sweden
11.3.5.1 Increase in Competition Between Domestic and International Players Will Boost the Market
11.4 North America
11.4.1 Canada
11.4.1.1 Canada has A Higher Potential for Robotic Lawn Mowers as About Three Quarter of the Residents Living There Have A Lawn
11.4.2 Mexico
11.4.2.1 Residential Segment is Expected to Lead the Market
11.4.3 US
11.4.3.1 Higher Price of Annual Landscaping Services for Lawn Maintenance Will Boost the Market
11.5 RoW
11.5.1 New Zealand
11.5.1.1 Moderately Matured Landscaping Industry Will Lead to Higher Growth of Robotic Lawn Mowers in New Zealand
11.5.2 Brazil
11.5.2.1 Residential Segment is Estimated to Lead the Brazilian Market
11.5.3 Russia
11.5.3.1 Commercial Segment is Projected to Have the Highest Growth Rate
12 Competitive Landscape (Page No. - 85)
12.1 Overview
12.2 Robotic Lawn Mower: Market Ranking Analysis
12.3 Competitive Scenario
12.3.1 Contracts & Agreements
12.3.2 New Product Developments
12.3.3 Expansions
12.3.4 Mergers & Acquisitions
12.4 Competitive Leadership Mapping
12.4.1 Visionary Leaders
12.4.2 Innovators
12.4.3 Dynamic Differentiators
12.4.4 Emerging Companies
13 Company Profiles (Page No. - 92)
(Business Overview, Strength of Product Portfolio, Products Offered, Business Strategy Excellence & Recent Developments, SWOT Analysis, MnM View)*
13.1 Deere and Company
13.2 Robert Bosch
13.3 Stihl Holding AG and Co. Kg
13.4 Honda Motor Company
13.5 Husqvarna Group
13.6 The Toro Company
13.7 Yamabiko Corporation
13.8 Stiga SPA
13.9 Al-Ko.
13.10 MTD
13.11 Zucchetti Centro Sistemi SPA
13.12 Milagrow Business and Knowledge Systems Pvt. Ltd.
13.13 LG Electronics
13.14 The Kobi Company
13.15 The Worx Company
*Details on Business Overview, Strength of Product Portfolio, Products Offered, Business Strategy Excellence & Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. - 126)
14.1 Discussion Guide
14.2 Knowledge Store: Marketsandmarkets Subscription Portal
14.3 Available Customizations
14.3.1 Additional Company Profiles
14.3.1.1 Business Overview
14.3.1.2 SWOT Analysis
14.3.1.3 Recent Developments
14.3.1.4 MnM View
14.3.1.5 WhoSuppliesWhom Data
14.3.2 Region and Country Specific Market
14.4 Related Reports
14.5 Author Details
List of Tables (69 Tables)
Table 1 Currency Exchange Rates (W.R.T USD)
Table 2 Energy Consumption Comparison (Robotic Lawn Mower and Gasoline Lawn Mower)
Table 3 Market, By Lawn Size, 20162025, (000 Units)
Table 4 Market, By Lawn Size, 20162025 (USD Million)
Table 5 Market: By Lawn Size, 20162025, (000 Units)
Table 6 Market: By Lawn Size, 20162025 (USD Million)
Table 7 Market: By Lawn Size, 20162025, (000 Units)
Table 8 Market: By Lawn Size, 20162025 (USD Million)
Table 9 Market: By Lawn Size, 20162025, (000 Units)
Table 10 Market: By Lawn Size, 20162025 (USD Million)
Table 11 Market, By End User, 20162025, (000 Units)
Table 12 Market, By End User, 20162025 (USD Million)
Table 13 Market: By End User, 20162025, (000 Units)
Table 14 Market: By End User, 20162025 (USD Million)
Table 15 Market: By End User, 20162025, (000 Units)
Table 16 Market: By End User, 20162025 (USD Million)
Table 17 Market, By Connectivity, 20162025, (000 Units)
Table 18 Market, By Connectivity, 20162025 (USD Million)
Table 19 Market: By Connectivity, 20162025, (000 Units)
Table 20 Robotic Lawn Mowers: By Connectivity, 20162025 (USD Million)
Table 21 Market: By Connectivity, 20162025, (000 Units)
Table 22 Market: By Connectivity, 20162025 (USD Million)
Table 23 Market, By Region, 20162025 (000 Units)
Table 24 Market, By Region, 20162025 (USD Million)
Table 25 Asia Pacific: Market, By Country, 20162025 (000 Units)
Table 26 Asia Pacific: Market, By Country, 20162025 (USD Million)
Table 27 China: Market, By End User, 20162025 (000 Units)
Table 28 China: Market, By End User, 20162025 (USD Million)
Table 29 India: Market, By End User, 20162025 (000 Units)
Table 30 India: Market, By End User, 20162025 (USD Million)
Table 31 Japan: Market, By End User, 20162025 (000 Units)
Table 32 Japan: Market, By End User Type, 20162025 (USD Million)
Table 33 South Korea: Market, By End User, 20162025 (000 Units)
Table 34 South Korea: Market, By End User, 20162025 (USD Million)
Table 35 Australia: Market, By End User, 20162025 (000 Units)
Table 36 Australia: Market, By End User, 20162025 (USD Million)
Table 37 Europe: Market, By Country, 0162025 (000 Units)
Table 38 Europe: Market, By Country, 20162025 (USD Million)
Table 39 Germany: Market, By End User, 20162025 (000 Units)
Table 40 Germany: Market, By End User, 20162025 (USD Million)
Table 41 France: Market, By End User, 20162025 (000 Units)
Table 42 France: Market, By End User, 20162025 (USD Million)
Table 43 Spain: Market, By End User, 20162025 (000 Units)
Table 44 Spain: Market, By End User, 20162025 (USD Million)
Table 45 UK: Market, By End User, 20162025 (000 Units)
Table 46 UK: Market, By End User, 20162025 (USD Million)
Table 47 Sweden: Market, By End User, 20162025 (000 Units)
Table 48 Sweden: Market, By End User, 20162025 (USD Million)
Table 49 North America: Market, By Country, 20162025 (000 Units)
Table 50 North America: Market, By Country, 20162025 (USD Million)
Table 51 Canada: Market, By End User, 20162025 (000 Units)
Table 52 Canada: Market, By End User, 20162025 (USD Million)
Table 53 Mexico: Market, By End User, 20162025 (000 Units)
Table 54 Mexico: Market, By End User, 20162025 (USD Million)
Table 55 US: Market, By End User, 20162025 (000 Units)
Table 56 US: Market, By End User, 20162025 (USD Million)
Table 57 RoW: Market, By Country, 20162025 (000 Units)
Table 58 RoW: Market, By Country, 20162025 (USD Million)
Table 59 New Zealand: Market, By End User, 20162025 (000 Units)
Table 60 New Zealand: Market, By End User, 20162025 (USD Million)
Table 61 Brazil: Market, By End User, 20162025 (000 Units)
Table 62 Brazil: Market, By End User, 20162025 (USD Million)
Table 63 Russia: Market, By End User, 20162025 (000 Units)
Table 64 Russia: Market, By End User, 20162025 (USD Million)
Table 65 Robotic Lawn Mower: Market Ranking Analysis, 2016
Table 66 Contracts & Agreements, 20152018
Table 67 New Product Developments, 20152018
Table 68 Expansions, 20152018
Table 69 Mergers & Acquisitions, 20152018
List of Figures (41 Figures)
Figure 1 Market: Segmentation Covered
Figure 2 Market: Research Design
Figure 3 Research Design Model
Figure 4 Breakdown of Primary Interviews:
Figure 5 Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Market: Market Dynamics
Figure 8 Market, By Region, 20182025 (USD Million)
Figure 9 Robotic Lawn Mowers Market, By Lawn Size, 2018 vs 2025, (USD Million)
Figure 10 Development of Lawn Care Industry, Increase in Household Income, and Higher Cost for Landscaping Services are the Major Driving Factors for Market
Figure 11 Europe Leads the Market in 2018
Figure 12 Germany to Witness the Highest Growth During the Forecast Period
Figure 13 Robotic Lawn Mower Used for Residential Application is Estimated to Lead Market, By Application
Figure 14 Robotic Lawn Mower Used for Medium Sized Lawn is Estimated to Lead the Market, By Lawn Size
Figure 15 Robotic Lawn Mower By Connectivity is Expected to Lead the Market
Figure 16 Market: Market Dynamics
Figure 17 Global GDP Per Capita (In USD), 20152017
Figure 18 Lawn Mower Evolution
Figure 19 Porters Five Forces: Market
Figure 20 Value Chain Analysis: Market
Figure 21 Market, By Lawn Size, 2018 vs 2025, (USD Million)
Figure 22 Market, By End User, 2018 vs 2025, (USD Million)
Figure 23 Market, By Connectivity, 2018 vs 2025, (USD Million)
Figure 24 Europe is Estimated to Hold the Largest Market Share in Market in 2018
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Europe: Market Snapshot
Figure 27 North America: Market Snapshot
Figure 28 RoW: Market, By Country, 2018 vs 2025 (USD Million)
Figure 29 Companies Adopted Expansions as the Key Growth Strategy, 20152018
Figure 30 Robotic Lawn Mowers Competitive Mapping, 2018
Figure 31 Deere and Company: Company Snapshot
Figure 32 Robert Bosch: Company Snapshot
Figure 33 Stihl Holding AG & Co. Kg: Company Snapshot
Figure 34 Honda Motor Company: Company Snapshot
Figure 35 Husqvarna Group: Company Snapshot
Figure 36 The Toro Company: Company Snapshot
Figure 37 Yamabiko Corporation: Company Snapshot
Figure 38 Stiga SPA: Company Snapshot
Figure 39 Al-Ko: Company Snapshot
Figure 40 Zuchetti Centro Sistemi SPA: Company Snapshot
Figure 41 LG Electronics: Company Snapshot
The study involves 4 main activities in estimating the current size of the robotic lawn mower market. Exhaustive secondary research was done to collect information on the market for robotic lawn mowers based on end user type, lawn size, distribution channel, and connectivity. The next step was to validate these findings, assumptions, and market analysis with industry experts across value chains through primary research. The top-down approach was used to estimate the complete market size for different segments considered under this study.
Secondary Research
The secondary sources referred for this research study include corporate filings (such as annual reports, press releases, investor presentations of companies), white papers, certified publications, articles from recognized authors, Journals (Wall street journal, IEEE conference) , related associations (Society of manufacturing engineers, Robotic Industry Association) and various key databases (Factiva, Hoovers, etc.).
Primary Research
Extensive primary research has been conducted after acquiring an understanding of the market scenario through secondary research. Several primary interviews have been conducted with market experts from both the demand- and supply-side players across 4 major regions, namely, North America, Europe, Asia Pacific, and the Rest of the World. Primary data has been collected through questionnaires, emails, and telephonic interviews. In the canvassing of primaries, we have strived to cover various departments within organizations, such as sales, operations, and administration, to provide a holistic viewpoint in our report.
After interacting with industry experts, we have also conducted brief sessions with highly experienced independent consultants to reinforce the findings from our primaries. This, along with the in-house subject-matter experts opinions, has led us to the findings as described in the remainder of this report.
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Market Size Estimation
The size of the market has been calculated using the top-down approach. Extensive secondary and primary research has been carried out to understand the global market scenario for robotic lawn mowers. Several primary interviews have been conducted with key opinion leaders. Qualitative aspects such as market drivers, restraints, opportunities, and challenges have been taken into consideration while calculating and forecasting the market size.
Data Triangulation
All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All parameters that are said to affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. The data has been consolidated, enhanced with detailed inputs and analysis from MarketsandMarkets, and presented in the report.
Report Objectives
- To analyze and forecast (20182025) the global market, in terms of volume (000 units) and value (USD million)
- To define, describe, and provide a detailed analysis of the overall market and determine the contribution of each segment to the total sale
- To analyze the market by end-user, lawn size, distribution, connectivity, and region
- To analyze regional markets for growth trends, prospects, and their contribution toward the global robotic market
- To provide a detailed analysis of several factors influencing the market (drivers, restraints, opportunities, and challenges)
- To project the market for robotic lawn mower across 4 key regions, namely, Asia Pacific, Europe, North America, and the Rest of the World (RoW)
- To strategically profile key players and comprehensively analyze their market shares and core competencies
- To analyze and define stakeholders in the market and provide a detailed competitive landscape
- To track and analyze competitive developments such as joint ventures, mergers & acquisitions, new product launches, expansions, and other industrial activities carried out by key industry participants
Scope of the Report
|
Report Metric |
Details |
|
Market Size Available for Years |
20162025 |
|
Base Year Considered |
2017 |
|
Forecast Period |
20182025 |
|
Forecast Units |
Value (USD million) and Volume (000 units) |
|
Segments Covered |
By End User, By Lawn Size, By Connectivity, By Distribution Channel, and By Region |
|
Geographies Covered |
Asia Pacific, Europe, North America, and RoW |
|
Companies Covered |
Husqvarna Group (Sweden), Deere and Company (US), Robert Bosch (Germany), Honda Motor Company (Japan), among others with a total of 15 companies covered. |
This research report categorizes the market based on by end user, lawn size, connectivity, distribution channel, and region.
Market, By End-user
- Residential
- Commercial
Market, By Lawn Size
- Small-sized Lawn
- Medium-sized Lawn
- Large-sized Lawn
Market, By Connectivity type
- With Connectivity
- Without Connectivity
Market, By Distribution Channel
- Retail Stores
- Online Websites
Market, By Region
- Asia Pacific
- India
- Japan
- China
- South Korea
- Australia
- Europe
- France
- Germany
- Spain
- UK
- Sweden
- North America
- US
- Canada
- Mexico
- Rest of the World (RoW)
- Brazil
- Russia
- New Zealand
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to the companys specific needs.
The following customization options are available for the report:
Market, By End-User & Country
- Residential
- Commercial
(Note: Countries included in the study: China, India, Japan, South Korea, Australia, Germany, UK, France, Spain, Sweden, US, Canada, Mexico, Brazil, Russia, New Zealand)
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- Any level of Personalization
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Growth opportunities and latent adjacency in Robotic Lawn Mower Market