Specialty Lighting Market by light source (LED, Halogen Lamps, Xenon Bulbs, Incandescent Lamps), application (Entertainment, Medical, UV Lamps), and Region (North America, Europe, Asia Pacific, RoW) - Global Forecast to 2024
The specialty lighting market is projected to reach USD 7.2 billion by 2024 from USD 5.4 billion in 2019, at a CAGR of 5.9% from 2019 to 2024. The major drivers for the markets growth are the increasing number of live music events and concerts; stringent government regulations for air, water, and surface disinfection; growing penetration and adoption of surgical lighting for minor and major surgical procedures; and decreasing cost and increasing penetration of LEDs. Underlying opportunities for the market include the increasing demand for ultrapure water from end-use industries and high growth prospects in new applications.
Based on application, entertainment to hold largest market share of specialty lighting market during forecast period
Entertainment lighting leads the specialty lighting market. Entertainment lighting includes lamps which maintain the focus of the audience and provide proper intensity, color distribution, and direction to the performers. Entertainment lighting has various applications, including stage, studio, and others. Stage lighting leads the entertainment lighting segment, followed by studio and others, and this trend is expected to remain the same during the forecast period. Due to the increasing number of musical events, the demand for specialty lighting for entertainment is likely to increase in the coming years.
Surgical lighting expected to be largest shareholder of medical lighting application of specialty lighting in coming years
Surgical lights are used to assist the surgeons and other healthcare professionals during major as well as minor surgical procedures. The manufacturers of surgical lights manufacture these lights based on various specifications, such as brightness, color rendering index (CRI), homogeneity, correlated color temperature (CCT), shadow dilution, etc. Surgical lights are used in surgical suites, endoscopy procedures, dental procedures, and other minor surgeries. With the increasing demand for a unique balance of luminance of light and shadow management, the demand for shadowless surgical lights is expected to increase, and subsequently drive the market for surgical lighting in the coming years.
North America to account for largest market size during forecast period
North America is popular for holding leading music festivals such as Lollapalooza, Bonnaroo, Bumbershoot, and Electric Zoo Festival. Growing participation in music festivals and increasing urbanization have driven the entertainment lighting market in the region. In 2017, the total number of hospitals in the US was 5564, which is expected to reach 6210 by the end of 2019. This is expected to increase the number of surgical procedures and examination procedures. These factors drive the market for specialty lighting in North America.
Key Market Players
Signify Holding (Signify, Netherlands), OSRAM Licht AG (OSRAM, Germany), Cree, Inc. (CREE, US), Ushio, Inc. (USHIO, Japan), Advanced Specialty Lighting, Inc. (Advanced Specialty Lighting, US), Getinge AB (Getinge, Sweden), Herbert Waldmann GmbH & Co. KG (Waldmann, Germany), Brandon Medical Co Ltd (Brandon Medical, England), Integra LifeSciences Corporation (Integra LifeSciences, US), and Steris PLC (Steris, US) are a few major players in the specialty lighting market.
Report Scope
|
Report Metric |
Details |
|
Report Name |
Specialty Lighting Market |
|
Market size available for years |
20192024 |
|
Base year considered |
2018 |
|
Forecast period |
20192024 |
|
Forecast units |
Value, USD million/billion |
|
Segments covered |
Light source, application (entertainment, medical, UV lamps, others), and region |
|
Regions covered |
North America, Europe, APAC, and RoW |
|
Companies covered |
Signify Holding (Signify, Netherlands), OSRAM Licht AG (OSRAM, Germany), Cree, Inc. (CREE, US), Ushio, Inc. (USHIO, Japan), Advanced Specialty Lighting, Inc. (Advanced Specialty Lighting, US), Getinge AB (Getinge, Sweden), Herbert Waldmann GmbH & Co. KG (Waldmann, Germany), Brandon Medical Co Ltd (Brandon Medical, England), Integra LifeSciences Corporation (Integra LifeSciences, US), and Steris PLC (Steris, US) are a few major players in the specialty lighting market. |
Specialty lighting market segmentation:
In this report, the specialty lighting market is segmented into the following categories:
Specialty lighting market, by Light Source:
- LEDs
- Others (halogen lamps, xenon bulbs, incandescent lamps)
Specialty lighting market, by Application:
- Entertainment
- Medical
- UV lamps
- Others
Specialty lighting market, for entertainment lighting:
- Stage lighting
- Studio lighting
- Others
Specialty lighting market, for medical lighting:
- Surgical lighting
- Examination lighting
Specialty lighting market, for UV lamps:
- Air purification
- Water purification
- Surface purification
Specialty lighting market, by Region:
- North America
- Europe
- APAC
- RoW
Recent Developments
- Ushio introduced the second generation Zylight F8-B² 365nm Black Light for live events, theatrical, special effects, and cinema production applications.
- Getinge introduced Maquet PowerLED II Surgical Light, which provides clear, shadow-free illumination to surgical suites.
- Ushio acquired Zylight LLC, an award-winning manufacturer of innovative lighting products for the entertainment production industry. This would help the company strengthen its presence in the entertainment industry.
- Aquionics, a subsidiary of Halma, opened its new sales and service center in Charlotte, North Carolina, to support the growing demand from industrial and aquatic applications.
- The company launched Philips Vari-Lite VL1100 LED luminaire, which sets a new standard in high quality LED moving head spotlights for stage and television applications.
Critical questions the report answers:
- Where will all these developments take the industry in the mid to long term?
- What are emerging application areas that are expected to adopt specialty lighting?
- Which application of entertainment in the market is growing at the highest rate?
- Which type of application of medical lighting is expected to penetrate significantly in the market?
- What type of light source is the most opportunistic for light manufacturers in the specialty lighting market?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 14)
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Stakeholders
2 Research Methodology (Page No. - 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.1.3 Secondary and Primary Research
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach Used to Arrive at the Market Share By Bottom-Up Analysis
2.2.1.2 Approach for Capturing Company-Specific Information in the Value Chain of the Market
2.2.2 Top-Down Approach
2.2.2.1 Approach Used to Arrive at the Market Share By Top-Down Analysis
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
2.4.1 Specific Consideration for Estimation of Market Size
3 Executive Summary (Page No. - 26)
4 Premium Insights (Page No. - 30)
4.1 Attractive Growth Opportunities in Market
4.2 Market, By Light Source
4.3 Market in Asia Pacific, By Application and Country
4.4 Market, By Application
4.5 Market, By Country, 2019
5 Market Overview (Page No. - 33)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Number of Live Music Events and Concerts
5.2.1.2 Stringent Government Regulations for Air, Water, and Surface Disinfection
5.2.1.3 Increasing Adoption of Surgical Lighting for Minor and Major Surgical Procedures
5.2.1.4 Increasing Penetration and Decreasing Cost of LEDs
5.2.2 Restraints
5.2.2.1 Perception of Higher Cost of Installation and Limited Awareness About Payback Periods
5.2.3 Opportunities
5.2.3.1 Increasing Demand for Ultrapure Water From End-Use Industries
5.2.3.2 High Growth Prospects in New Applications
5.2.4 Challenges
5.2.4.1 Misconceptions Regarding UV Purification Systems
6 Specialty Lighting Market, By Light Source (Page No. - 36)
6.1 Introduction
6.2 Light-Emitting Diode (LED)
6.2.1 LED to Dominate Market During the Forecast Period
6.3 Others
7 Specialty Lighting Market, By Application (Page No. - 40)
7.1 Introduction
7.2 Entertainment
7.2.1 Entertainment Lighting is A Major Contributor in the Market
7.3 Medical
7.3.1 Medical Lights are Used to Assist Doctors During Surgical Procedures and Examination
7.4 UV Lamps
7.4.1 UV Lamps to Exhibit Highest Growth in Coming Years
7.5 Others
8 Specialty Lighting Market for Entertainment Lighting (Page No. - 43)
8.1 Introduction
8.2 Stage Lighting
8.2.1 Increasing Number of Live Performances & Music Events to Positively Impact Stage Lighting Segment
8.3 Studio Lighting
8.3.1 Studio Lighting Produce Desired Ambience During A Shoot
8.4 Others
8.5 Entertainment Lighting Market, By Region
8.5.1 North America to Dominate Entertainment Lighting Market
9 Specialty Lighting Market, for Medical Lighting (Page No. - 50)
9.1 Medical Lighting Market, By Application
9.1.1 Introduction
9.1.2 Surgical Lighting
9.1.2.1 APAC to Exhibit Highest Growth for Surgical Lighting Market
9.1.3 Examination Lighting
9.1.3.1 North America Held the Largest Market for Examination Lighting in 2018
9.2 Medical Lighting Market, By Region
9.2.1 APAC has Tremendous Opportunities for Medical Lighting in Coming Years
10 Specialty Lighting Market, for UV Lamps (Page No. - 56)
10.1 UV Lamps Market, By Application
10.1.1 Introduction
10.1.2 Air Purification
10.1.2.1 UV Disinfection of Air is A Highly Effective Way to Destroy Microorganisms
10.1.3 Water Purification
10.1.3.1 Water Purification Held the Largest Market for UV Lamps in 2018
10.1.4 Surface Purification
10.1.4.1 Disinfection of Surfaces is One of the Important Application of UV Disinfection Equipment
10.2 UV Lamps Market, By Region
10.2.1 UV Lamps Market in APAC to Grow at the Highest Rate During the Forecast Period
11 Specialty Lighting Market, for Other Application (Page No. - 64)
11.1 Market for Other Applications
11.1.1 Introduction
11.1.2 Airport Lighting
11.1.2.1 LED is the Main Light Source for Airport Lighting
11.1.3 Insect Traps Lighting
11.1.3.1 North America to Dominate Insect Trap Lighting Market in Coming Years
11.2 Market for Other Applications, By Region
11.2.1 North America to Hold the Largest Market Share for Other Applications
12 Geographic Analysis (Page No. - 70)
12.1 Introduction
12.2 North America
12.2.1 US
12.2.1.1 US is the Largest Market for Specialty Lighting in the North America Region
12.2.2 Canada
12.2.2.1 Canada Specialty Lighting Market to Exhibit Highest Growth in the North America Region
12.2.3 Mexico
12.2.3.1 Mexico Market to Grow at A Stable Rate in Coming Years
12.3 Europe
12.3.1 Germany
12.3.1.1 Germany is One of the Major Consumers of Specialty Lighting in the European Region
12.3.2 UK
12.3.2.1 UV Disinfection Equipment Market in the UK has Remained Remarkably Strong Since the Last Few Years
12.3.3 France
12.3.3.1 France Accounted for Significant Market Share in Europe Specialty Lighting Market
12.3.4 Rest of Europe
12.4 Asia Pacific
12.4.1 China
12.4.1.1 China is One of the Leading Markets for Specialty Lighting in the Asia Pacific Region
12.4.2 Japan
12.4.2.1 Japan is One of the Leading Countries in APAC for Specialty Lighting
12.4.3 India
12.4.3.1 India Specialty Lighting Market to Grow at the Highest Cage During in the Forecast Period
12.4.4 South Korea
12.4.4.1 Need for Clean and Safe Water, Along With A Constant Effort From Government Utilities to Drive the Market in South Korea
12.4.5 Rest of Asia Pacific
12.5 Rest of the World (RoW)
12.5.1 Middle East
12.5.1.1 Middle East to Grow at A Higher Rate in RoW Specialty Lighting Market
12.5.2 South America
12.5.2.1 Brazil, Argentina, and Chile are the Key Contributors in South American Market for Specialty Lighting
13 Competitive Landscape (Page No. - 84)
13.1 Overview
13.2 Market: Market Ranking Analysis, 2018
13.3 Competitive Situations and Trends
13.3.1 Mergers & Acquisitions
13.3.2 Expansions
13.4 Competitive Leadership Mapping
13.4.1 Visionary Leaders
13.4.2 Innovators
13.4.3 Dynamic Differentiators
13.4.4 Emerging Companies
14 Company Profile (Page No. - 89)
14.1 Key Players
(Business Overview, Products Offered & Strategies, Key Insights, Recent Developments, MnM View)*
14.1.1 Signify Holding (Formerly Philips Lighting)
14.1.2 OSRAM
14.1.3 CREE
14.1.4 USHIO
14.1.5 Advanced Specialty Lighting
14.1.6 Getinge AB
14.1.7 Herbert Waldmann
14.1.8 Brandon Medical
14.1.9 Integra Lifesciences
14.1.10 Steris PLC
14.1.11 Halma
14.1.12 Atlantic Ultraviolet
14.1.13 Xylem
14.1.14 Advanced UV
14.1.15 American Ultraviolet
*Details on Business Overview, Products Offered & Strategies, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.
14.2 Other Important Players
14.2.1 Martin Professional
14.2.2 Altman Lighting
14.2.3 Chauvet & Sons
14.2.4 Guangzhou Yajiang Photoelectric Equipment Co.
14.2.5 Daray Medical
14.3 Startup Ecosystem
14.3.1 Color Imagination LED Lighting
14.3.2 Advanced Stage Lights
14.3.3 Technomed India
14.3.4 Simeon Medical
14.3.5 Crystal IS
15 Appendix (Page No. - 123)
15.1 Insights From Industry Experts
15.2 Discussion Guide
15.3 Knowledge Store: Marketsandmarkets Subscription Portal
15.4 Available Customizations
15.5 Related Reports
15.6 Author Details
List of Tables (61 Tables)
Table 1 Market, By Light Source, 20162024 (USD Billion)
Table 2 Market for LED, By Region, 20162024 (USD Billion)
Table 3 Market for LED, By Application, 20162024 (USD Billion)
Table 4 Specialty Lighting for Others, By Region, 20162024 (USD Billion)
Table 5 Market for Others, By Application, 20162024 (USD Million)
Table 6 Market, By Application, 20162024 (USD Billion)
Table 7 Entertainment Lighting Market, By Application, 20162024 (USD Billion)
Table 8 Entertainment Lighting Market, By Application, 20162024 (Million Units)
Table 9 Entertainment Lighting Market, By Light Source, 20162024 (USD Billion)
Table 10 Entertainment Lighting Market for Stage Lighting, By Region, 20162024 (USD Million)
Table 11 Entertainment Lighting Market for Studio Lighting, By Region, 20162024 (USD Million)
Table 12 Entertainment Lighting Market for Others, By Region, 20162024 (USD Million)
Table 13 Entertainment Lighting Market, By Region, 20162024 (USD Billion)
Table 14 Entertainment Lighting Market in North America, By Country, 20162024 (USD Billion)
Table 15 Entertainment Lighting Market in Europe, By Country, 20162024 (USD Billion)
Table 16 Entertainment Lighting Market in APAC, By Country, 20162024 (USD Billion)
Table 17 Entertainment Lighting Market in RoW, By Region, 20162024 (USD Million)
Table 18 Medical Lighting Market, By Application, 20162024 (USD Billion)
Table 19 Medical Lighting Market, By Application, 20162024 (Million Units)
Table 20 Medical Lighting Market, By Light Source, 20162024 (USD Million)
Table 21 Medical Lighting Market for Surgical Lighting, By Region, 20162024 (USD Million)
Table 22 Medical Lighting Market for Examination Lighting, By Region, 20162024 (USD Million)
Table 23 Medical Lighting Market, By Region, 20162024 (USD Billion)
Table 24 Medical Lighting Market in North America, By Country, 20162024 (USD Million)
Table 25 Medical Lighting Market in Europe, By Country, 20162024 (USD Million)
Table 26 Medical Lighting Market in APAC, By Country, 20162024 (USD Million)
Table 27 Medical Lighting Market in RoW, By Region, 20162024 (USD Million)
Table 28 UV Lamps Market, By Application, 20162024 (USD Billion)
Table 29 UV Lamps Market, By Light Source, 20162024 (USD Billion)
Table 30 UV Lamps Market, By Light Source, 20162024 (Million Units)
Table 31 Mercury Lamps Market, By Lamp Type, 20162024 (USD Billion)
Table 32 Mercury Lamps Market, By Lamp Type, 20162024 (Million Units)
Table 33 UV Lamps Market for Air Purification, By Region, 20162024 (USD Million)
Table 34 UV Lamps Market for Water Purification, By Region, 20162024 (USD Billion)
Table 35 UV Lamps Market for Surface Purification, By Region, 20162024 (USD Million)
Table 36 UV Lamps Market, By Region, 20162024 (USD Billion)
Table 37 UV Lamps Market in North America, By Country, 20162024 (USD Million)
Table 38 UV Lamps Market in Europe, By Country, 20162024 (USD Million)
Table 39 UV Lamps Market in APAC, By Country, 20162024 (USD Million)
Table 40 UV Lamps Market in RoW, By Region, 20162024 (USD Million)
Table 41 Market, By Other Applications, 20162024 (USD Million)
Table 42 Market for Other Applications, By Light Source, 20162024 (USD Million)
Table 43 Airport Lighting Market, By Region, 20162024 (USD Million)
Table 44 Insect Traps Lighting Market, By Region, 20162024 (USD Million)
Table 45 Market for Other Applications, By Region, 20162024 (USD Million)
Table 46 Market for Other Applications in North America, By Country, 20162024 (USD Million)
Table 47 Market for Other Applications in Europe, 20162024 (USD Million)
Table 48 Market for Other Applications in APAC, 20162024 (USD Million)
Table 49 Market for Other Applications in RoW, By Region, 20162024 (USD Million)
Table 50 Market, By Region, 20162024 (USD Billion)
Table 51 North America Specialty Lighting Market, By Application, 20162024 (USD Billion)
Table 52 North America Market, By Country, 20162024 (USD Billion)
Table 53 Europe Specialty Lighting Market, By Application, 20162024 (USD Billion)
Table 54 Europe Market, By Country, 20162024 (USD Billion)
Table 55 Asia Pacific Specialty Lighting Market, By Country, 20162024 (USD Billion)
Table 56 Asia Pacific Market, By Application, 20162024 (USD Million)
Table 57 RoW Specialty Lighting Market, By Region, 20162024 (USD Billion)
Table 58 RoW Market, By Application, 20162024 (USD Million)
Table 59 Product Developments, 20172018
Table 60 Mergers & Acquisitions, 2017
Table 61 Expansions, 20162017
List of Figures (33 Figures)
Figure 1 Market Segmentation
Figure 2 Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation Methodology
Figure 6 Surgical Lighting Segment to Lead Medical Lighting Application Market From 2019 to 2024
Figure 7 LED Segment to Lead Market From 2019 to 2024
Figure 8 Stage Lighting Segment of Entertainment Lighting Application Market to Grow at the Highest CAGR From 2019 to 2024
Figure 9 Entertainment Lighting Application Segment to Hold the Largest Market Share in 2018
Figure 10 North America to Account for the Largest Share of Market in 2018
Figure 11 Increasing Number of Musical Events Drives the Entertainment Lighting Segment of Market
Figure 12 LED Segment Projected to Lead Market From 2019 to 2024
Figure 13 Entertainment Lighting Segment and China to Account for the Largest Share of Market in Asia Pacific By 2024
Figure 14 Entertainment Segment to Lead Market From 2019 to 2024
Figure 15 India to Exhibit Highest Growth in Market During Forecast Period
Figure 16 Increasing Number of Musical Events Drives the Entertainment Lighting Segment of the Market
Figure 17 Market, By Light Source
Figure 18 Market: Geographic Snapshot
Figure 19 North America Specialty Lighting Market Snapshot
Figure 20 Europe Specialty Lighting Market Snapshot
Figure 21 Asia Pacific Specialty Lighting Market Snapshot
Figure 22 Companies Adopted Product Developments and Expansions as the Key Growth Strategies Between 2016 and 2018
Figure 23 Ranking of Key Players in Specialty Lighting Market, 2018
Figure 24 Competitive Leadership Mapping (Global) Specialty Lighting Market, 2018
Figure 25 Signify Holding: Company Snapshot
Figure 26 OSRAM: Company Snapshot
Figure 27 CREE: Company Snapshot
Figure 28 USHIO: Company Snapshot
Figure 29 Getinge AB: Company Snapshot
Figure 30 Integra Lifesciences: Company Snapshot
Figure 31 Steris PLC: Company Snapshot
Figure 32 Halma: Company Snapshot
Figure 33 Xylem: Company Snapshot
The study involved 4 major activities in estimating the current size of the specialty lighting market. Exhaustive secondary research was done to collect information on the market, the peer markets, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, market breakdown and data triangulation were used to estimate the market size of segments and subsegments.
Secondary Research
Secondary sources referred to in this research study include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers, specialty lighting-related journals, IEST publications; directories; and databases. The secondary data has been collected and analyzed to arrive at the overall market size estimations, which has been further validated by primary research.
Primary Research
In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information relevant to this report. Extensive primary research has been conducted after understanding and analyzing the specialty lighting market through secondary research. Several primary interviews have been conducted with key opinion leaders from both demand- and supply-side vendors across 4 regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). RoW comprises South America and Middle East & Africa. Approximately 25% of the primary interviews have been conducted with the demand side and 75% with the supply side. This primary data has been collected mainly through telephonic interviews, which accounted for 80% of the total primary interviews. Besides, questionnaires and emails were also used to collect the data.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both top-down and bottom-up approaches were implemented to estimate and validate the total size of the specialty lighting market. These methods were also used extensively to estimate the size of the markets based on various subsegments. The research methodology used to estimate the market size includes the following steps:
- The key players in the industry and markets have been identified through extensive secondary research.
- The industrys supply chain and market size, in terms of value, have been determined through primary and secondary research processes.
- All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation
After arriving at the overall market sizeusing the market size estimation processes as explained abovethe market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides across different end-use applications.
Study Objectives
- To define, describe, and forecast the size of the specialty lighting market, in terms of value, based on light source, application1, and region
- To define, describe, and forecast the size of the specialty lighting market, in terms of volume, based on application
- To forecast the size of the market and its segments with respect to 4 main regions, namely, North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
- To provide detailed information regarding the major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
- To strategically analyze micromarkets2 with respect to individual growth trends, prospects, and their contribution to the total market
- To analyze the opportunities in the market for stakeholders and provide a detailed competitive landscape of the market
- To strategically profile the key players in the market and comprehensively analyze their market ranking and core competencies3
- To analyze competitive developments such as mergers & acquisitions, new product launches/developments, collaborations, and Research & Development (R&D) activities carried out by players in the specialty lighting market
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to a company's specific needs. The following customization options are available for this report:
Regional Analysis
- Country-wise breakdown for North America, Europe, Asia Pacific, and RoW
- Further segmentation of the application segments of the specialty lighting market such as entertainment, medical, and UV lamps
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
- Triangulate with your Own Data
- Get Data as per your Format and Definition
- Gain a Deeper Dive on a Specific Application, Geography, Customer or Competitor
- Any level of Personalization
- What are the Known and Unknown Adjacencies Impacting the Specialty Lighting Market
- What will your New Revenue Sources be?
- Who will be your Top Customer; what will make them switch?
- Defend your Market Share or Win Competitors
- Get a Scorecard for Target Partners
Growth opportunities and latent adjacency in Specialty Lighting Market