Stevia Market by Extract Type (Whole Leaf, Powdered, Liquid), Application (Dairy, Bakery & Confectionery, Tabletop Sweeteners, Beverages, Convenience Foods), Form (Dry, Liquid), and Region - Global Forecasts to 2022

The stevia market is estimated to be valued at USD 490.1 Million in 2017. It is projected to grow at a CAGR of 9.5% from 2017 to 2022. The stevia market is segmented on the basis of its extract type into whole leaf, powdered, and liquid. By application, it is segmented into dairy, bakery & confectionery, tabletop sweeteners, beverages, and convenience foods. It is further segmented on the basis of region into North America, Europe, Asia-Pacific, and Rest of the World (RoW). With the increasing per capita consumption of sugar replacers in North America as well as Asian economies, the demand for stevia is expected to enhance the market growth in the near future.

The years considered for the study are as follows:

• Base year: 2016
• Estimated year: 2017
• Projected year: 2022
• Forecast period: 2017 to 2022

This report includes estimations of market sizes for value (USD million) and volume (tons). Both top-down and bottom-up approaches have been used to estimate and validate the size of the global stevia market and to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market share in respective regions has been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and were verified through primary sources. The figure below shows the breakdown of profiles of industry experts who participated in the primary discussions.

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Upstream players offering stevia to other manufacturers involved in the baking industry to develop innovative baked products have been included in this report; they include PureCircle Ltd. (Malaysia) and Cargill (U.S.). The downstream players involved in direct distribution to retail channels and customers include GLG Life Tech Corporation (Canada), Tate & Lyle PLC (U.K.), and Ingredion Inc. (U.S.).

Target Audience:

• Stevia manufacturers
• Other food ingredient manufacturers
• Stevia associations and industry bodies
• Raw material distributors and suppliers
• Government and research organizations
• Legislative and regulatory bodies
• Food commodity exporters

This report provides both qualitative and quantitative analyses of the stevia market, the competitive landscape, and the preferred development strategies of key players. The key players preferred new product developments & launches and partnerships & agreements as strategies to gain a larger share in the market. The report also analyzes the market dynamics and market share of leading players.

“The study answers several questions for stakeholders, primarily which market segments to focus on in next two to five years for prioritizing efforts and investments.”

Scope of the Report

On the basis of Extract Type, the market is segmented as follows:

• Whole leaf
• Powdered
• Liquid

On the basis of Application, the market is segmented as follows:

• Dairy
• Bakery & confectionery
• Tabletop sweeteners
• Beverages
• Convenience foods
• Others

On the basis of Form, the market is segmented as follows:

• Dry
• Liquid

On the basis of Region, the market is segmented as follows:

• North America
• Europe
• Asia-Pacific
• RoW

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs.

The following customization options are available for the report:

Product Analysis

• Product matrix, which gives a detailed comparison of the product portfolio of each company

Company Information

• Detailed analysis and profiling of additional market players (Up to five)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
    1.4 Periodization Considered for the Study
    1.5 Currency Considered
    1.6 Units
    1.7 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Breakdown of Primaries
    2.2 Macro Indicators
           2.2.1 Increasing Consumer Demand for Natural Sweeteners
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown & Data Triangulation
    2.5 Research Assumptions
    2.6 Limitations

3 Executive Summary (Page No. - 26)

4 Market Overview (Page No. - 33)
    4.1 Introduction
    4.2 Market Dynamics
           4.2.1 Drivers
                    4.2.1.1 Growth in Number of New Stevia-Based Product Launches
                    4.2.1.2 Increase in Application in the Beverage Industry
                    4.2.1.3 Increase in Diseases and Other Health Concerns
                    4.2.1.4 Positive Regulatory Outlook
                    4.2.1.5 Consumer Demand for Natural Sugar Substitutes
           4.2.2 Restraints
                    4.2.2.1 Fluctuation in Stevia Leaf Prices
           4.2.3 Opportunities
                    4.2.3.1 Use of Added Sugars as an Ingredient Limited By Sugar Taxes
           4.2.4 Challenges
                    4.2.4.1 Advances in Extraction Technologies and Formulations
    4.3 Regulations
           4.3.1 North America
                    4.3.1.1 U.S.
                    4.3.1.2 Canada
           4.3.2 Europe
           4.3.3 Asia-Pacific

5 Stevia Market, By Extract Type (Page No. - 44)
    5.1 Introduction
    5.2 Whole Leaf
    5.3 Powdered
    5.4 Liquid

6 Stevia Market, By Application (Page No. - 50)
    6.1 Introduction
    6.2 Dairy
    6.3 Bakery & Confectionery
    6.4 Tabletop Sweeteners
    6.5 Beverages
    6.6 Convenience Foods
    6.7 Other Applications

7 Stevia Market, By Form (Page No. - 58)
    7.1 Introduction
    7.2 Dry
    7.3 Liquid

8 Stevia Market, By Region (Page No. - 62)
    8.1 Introduction
    8.2 North America
           8.2.1 U.S.
           8.2.2 Canada
           8.2.3 Mexico
    8.3 Europe
           8.3.1 Germany
           8.3.2 U.K.
           8.3.3 Italy
           8.3.4 France
           8.3.5 Rest of Europe
    8.4 Asia-Pacific
           8.4.1 Japan
           8.4.2 China
           8.4.3 India
           8.4.4 Rest of Asia-Pacific
    8.5 Rest of the World (RoW)
           8.5.1 South America
           8.5.2 Middle East & Africa

9 Competitive Landscape (Page No. - 87)
    9.1 Introduction
    9.2 Vendor Dive Analysis
           9.2.1 Vanguards
           9.2.2 Innovators
           9.2.3 Dynamic
           9.2.4 Emerging
    9.3 Competitive Benchmarking
           9.3.1 Products Offered (For All 24 Companies)
           9.3.2 Business Strategy (For All 24 Companies)

*Top 24 Companies Analyzed for This Study are – Cargill (U.S.), Ingredion Incorporated (U.S.), Tate & Lyle PLC (U.K.), Purecircle Ltd (Malaysia), GLG Life Tech Corporation (Canada), Jining Aoxing Stevia Products Co., Ltd. (China), Archer Daniels Midland Company (U.S.), Sunwin Stevia Internaional Inc. (China), S&W Seed Company (U.S.), Sweet Green Fields LLC (U.S.), Purevia (U.S.), Biosweet Ventures (India), Pyure Brands LLC (U.S.), Stevia First Corporation (U.S.), Stevia Biotech Pvt. Ltd. (India), Jhanil Healthcare Pvt. Ltd. (India), Stevia Corp (U.S.), Van Wankum Ingrediens (The Netherlands), Stévial (France), Morita Kagaku Kogyo Co., Ltd. (Japan), Real Stevia Company (Sweden), Steviaone SA (Peru), Zhucheng Haotian Pharmaceutical Co., Ltd. (China), Evolva Basel (Switzerland)

10 Company Profiles (Page No. - 91)
(Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View)*
     10.1 Introduction
     10.2 Cargill
     10.3 Ingredion Incorporated
     10.4 Tate & Lyle PLC
     10.5 Purecircle Limited
     10.6 GLG Life Tech Corporation
     10.7 Archer Daniels Midland Company
     10.8 Sunwin Stevia International, Inc.
     10.9 S&W Seed Company
     10.10 Pyure Brands LLC
     10.11 Morita Kagakau Kogyo Co. Ltd.
     10.12 Zhucheng Haotian Pharm Co. Ltd
     10.13 Evolva Holding SA

*Details on Business Overview, Products Offered & Services Strategies, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 132)
     11.1 Discussion Guide
     11.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     11.3 Introducing RT: Real-Time Market Intelligence
     11.4 Available Customizations
     11.5 Related Reports
     11.6 Author Details

List of Tables (62 Tables)

Table 1 Stevia Market Size, By Extract Type, 2015–2022 (USD Million)
Table 2 Stevia Market Size, By Extract Type, 2015–2022 (Tons)
Table 3 Stevia: Whole Leaf Extract Market Size, By Region, 2015–2022 (USD Million)
Table 4 Stevia: Whole Leaf Extract Market Size, By Region, 2015–2022 (Tons)
Table 5 Stevia: Powdered Extract Market Size, By Region, 2015–2022 (USD Million)
Table 6 Stevia: Powdered Extract Market Size, By Region, 2015–2022 (Tons)
Table 7 Stevia: Liquid Extract Market Size, By Region, 2015–2022 (USD Million)
Table 8 Stevia: Liquid Extract Market Size, By Region, 2015–2022 (Tons)
Table 9 Stevia Market Size, By Application, 2015–2022 (USD Million)
Table 10 Market Size, By Application, 2015–2022 (Tons)
Table 11 Stevia: Dairy Market Size, By Region, 2015–2022 (USD Million)
Table 12 Stevia: Dairy Market Size, By Region, 2015–2022 (Tons)
Table 13 Stevia: Bakery & Confectionery Market Size, By Region, 2015–2022 (USD Million)
Table 14 Stevia: Bakery & Confectionery Market Size, By Region, 2015–2022 (Tons)
Table 15 Stevia: Tabletop Sweeteners Market Size, By Region, 2015–2022 (USD Million)
Table 16 Stevia: Tabletop Sweeteners Market Size, By Region, 2015–2022 (Tons)
Table 17 Stevia: Beverages Market Size, By Region, 2015–2022 (USD Million)
Table 18 Stevia: Beverages Market Size, By Region, 2015–2022 (Tons)
Table 19 Stevia: Convenience Foods Market Size, By Region, 2015–2022 (USD Million)
Table 20 Stevia: Convenience Foods Market Size, By Region, 2015–2022 (Tons)
Table 21 Stevia: Other Applications Market Size, By Region, 2015–2022 (USD Million)
Table 22 Stevia: Other Applications Market Size, By Region, 2015–2022 (Tons)
Table 23 Stevia Market Size, By Form, 2015–2022 (USD Million)
Table 24 Stevia Market Size, By Form, 2015–2022 (Tons)
Table 25 Stevia: Dry Form Market Size, By Region, 2015–2022 (USD Million)
Table 26 Stevia: Dry Form Market Size, By Region, 2015–2022 (Tons)
Table 27 Stevia: Liquid Form Market Size, By Region, 2015–2022 (USD Million)
Table 28 Stevia: Liquid Form Market Size, By Region, 2015–2022 (Tons)
Table 29 Stevia Market Size, By Region, 2015-2022 (USD Million)
Table 30 Stevia Market Size, By Region, 2015-2022 (Tons)
Table 31 North America: Stevia Market Size, By Country, 2015-2022 (USD Million)
Table 32 North America: Stevia MarketSize, By Country, 2015-2022 (Tons)
Table 33 North America: Stevia Market Size, By Extract Type, 2015-2022 (USD Million)
Table 34 North America: Stevia Market Size, By Extract Type, 2015-2022 (Tons)
Table 35 North America: Stevia Market Size, By Form, 2015-2022 (USD Million)
Table 36 North America: Stevia Market Size, By Form, 2015-2022 (Tons)
Table 37 North America: Stevia Market Size, By Application, 2015-2022 (USD Million)
Table 38 North America: Market Size, By Application, 2015-2022 (Tons)
Table 39 Europe: Stevia Market Size, By Country, 2015–2022 (USD Million)
Table 40 Europe: Stevia Market Size, By Country, 2015–2022 (Tons)
Table 41 Europe: Stevia Market Size, By Extract Type, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Extract Type, 2015–2022 (Tons)
Table 43 Europe: Stevia Market Size, By Form, 2015–2022 (USD Million)
Table 44 Europe: Stevia Market Size, By Form, 2015–2022 (Tons)
Table 45 Europe: Stevia Market Size, By Application, 2015–2022 (USD Million)
Table 46 Europe: Stevia Market Size, By Application, 2015–2022 (Tons)
Table 47 Asia-Pacific: Stevia Market Size, By Country, 2015-2022 (USD Million)
Table 48 Asia-Pacific: Stevia Market Size, By Country, 2015-2022 (Tons)
Table 49 Asia-Pacific: Stevia Market Size, By Extract Type, 2015-2022 (USD Million)
Table 50 Asia-Pacific: Stevia Market Size, By Extract Type, 2015-2022 (Tons)
Table 51 Asia-Pacific: Stevia Market Size, By Form, 2015-2022 (USD Million)
Table 52 Asia-Pacific: Stevia Market Size, By Form, 2015-2022 (Tons)
Table 53 Asia-Pacific: Stevia Market Size, By Application, 2015-2022 (USD Million)
Table 54 Asia-Pacific: Stevia Market Size, By Application, 2015-2022 (Tons)
Table 55 RoW: Stevia Market Size, By Region, 2015–2022 (USD Million)
Table 56 RoW: Stevia Market Size, By Region, 2015–2022 (Tons)
Table 57 RoW: Stevia Market Size, By Extract Type, 2015–2022 (USD Million)
Table 58 RoW: Stevia Market Size, By Extract Type, 2015–2022 (Tons)
Table 59 RoW: Stevia Market Size, By Form, 2015–2022 (USD Million)
Table 60 RoW: Stevia Market Size, By Form, 2015–2022 (Tons)
Table 61 RoW: Stevia Market Size, By Application, 2015–2022 (USD Million)
Table 62 RoW: Market Size, By Application, 2015–2022 (Tons)

List of Figures (59 Figures)

Figure 1 Market Segmentation
Figure 2 Stevia Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation & Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Limitations of the Research Study
Figure 8 Beverages Segment to Continue Dominating the Stevia Market Through 2022
Figure 9 Beverages Segment Estimated to Dominate the Market for Stevia in 2017 (USD Million)
Figure 10 Powdered Extracts Segment Estimated to Dominate the Market for Stevia in 2017
Figure 11 Asia-Pacific to Grow at the Highest Rate in the Stevia Market Through 2022
Figure 12 Asia-Pacific Dominated the Stevia Market in 2016, Followed By North America
Figure 13 Expansions & Investments and Acquisitions: the Key Strategies, 2012–2017
Figure 14 Stevia Market: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Number of Products Adopting Stevia, By Region, 2011–2016
Figure 16 Number of Product Launches, By Category, 2016
Figure 17 Globally Estimated Number of People With Diabetes, Age Group (20–79 Years)
Figure 18 Global Overweight and Obese Population, 2005 vs 2015
Figure 19 Stevia Regulatory Clearance in Recent Years
Figure 20 China: Stevia Leaf Price Index
Figure 21 Regulations in Various Countries Related to Sugar-Added Products
Figure 22 Geographic Snapshot (2017-2022): the Markets in Asia-Pacific are Projected to Register High Growth Rates
Figure 23 North America: Stevia Market Snapshot
Figure 24 Prevalence of Obesity Among Adults in the U.S., 2014
Figure 25 Europe: Stevia Market Snapshot
Figure 26 Asia-Pacific: Stevia Market Snapshot
Figure 27 Stevia Market: Dive Chart
Figure 28 Cargill: Company Snapshot
Figure 29 Cargill: Product Offering Scorecard
Figure 30 Cargill: Business Strategy Scorecard
Figure 31 Ingredion Incorporated: Company Snapshot
Figure 32 Ingredion Incorporated: Product Offering Scorecard
Figure 33 Ingredion Incorporated: Business Strategy Scorecard
Figure 34 Tate & Lyle PLC: Company Snapshot
Figure 35 Tate & Lyle PLC.: Product Offering Scorecard
Figure 36 Tate & Lyle PLC.: Business Strategy Scorecard
Figure 37 Purecircle Limited: Company Snapshot
Figure 38 Purecircle Limited: Product Offering Scorecard
Figure 39 Purecircle Limited: Business Strategy Scorecard
Figure 40 GLG Life Tech Corporation: Company Snapshot
Figure 41 GLG Life Tech Corporation: Product Offering Scorecard
Figure 42 GLG Tech Corporation: Business Strategy Scorecard
Figure 43 Archer Daniels Midland Company: Company Snapshot
Figure 44 Wild Flavors Specialty Ingredients: Product Offering Scorecard
Figure 45 Wild Flavors Specialty Ingredients: Business Strategy Scorecard
Figure 46 Sunwin Stevia International, Inc.: Product Offering Scorecard
Figure 47 Sunwin Stevia International, Inc.: Business Strategy Scorecard
Figure 48 S&W Seed Company: Company Snapshot
Figure 49 S&W Seed Company: Product Offering Scorecard
Figure 50 S&W Seed Company: Business Strategy Scorecard
Figure 51 Pyure Brand LLC: Product Offering Scorecard
Figure 52 Pyure Brand LLC.: Business Strategy Scorecard
Figure 53 Morita Kagakau Kogyo Co. Ltd: Product Offering Scorecard
Figure 54 Morita Kagakau Kogyo Co. Ltd: Business Strategy Scorecard
Figure 55 Zhuchen Haotian Pharm Co. Ltd: Product Offering Scorecard
Figure 56 Zhuchen Haotian Pharm Co. Ltd: Business Strategy Scorecard
Figure 57 Evolva Holding SA: Company Snapshot
Figure 58 Evolva Holding SA: Product Offering Scorecard
Figure 59 Evolva Holding SA: Business Strategy Scorecard

The stevia market is projected to grow at a CAGR of 9.5% from 2017 to reach a projected value of USD 771.5 Million by 2022. Market growth is driven by the growth in customer demand for natural sugar alternatives, zero calorie beverages, and healthier foods incorporating natural sugar substitutes. The market is also driven by factors such as positive regulatory outlook for stevia as a natural sweetener and increase in a number of innovative product developments for stevia and stevia-based products that can be cost-effective as well as used in a wide range of food & beverage applications.

Based on the types of extracts, the stevia market is led by the powdered extracts segment, followed by the whole leaf and liquid segments, in terms of value and volume. In terms of volume, the stevia market was led by the beverage application segment. Stevia is used on a large scale in regions where there is high per capita consumption of beverages and tabletop sweeteners.

Among the varied applications for stevia such as dairy, bakery & confectionery, tabletop sweeteners, beverages, and convenience foods, beverages accounted for the largest market share, followed by convenience foods and tabletop sweeteners. Stevia has largely found application in non-alcoholic beverages, which include carbonated soft drinks, juices, ready-to-drink (RTD) iced tea, and energy drinks. The adoption of stevia as a sweetener by soft-drink market players such has The Coca-Cola Company (U.S.) and PepsiCo Inc. (U.S.) has increased its popularity among global beverage manufacturers.

The Asia-Pacific region accounted for the largest market share for stevia, followed by North America and RoW. With a population of more than 4.2 billion and rising incomes of consumers, stevia sweeteners are expected to find more buyers in this region as stevia is an important segment of the sweeteners industry in the region. The Asia-Pacific region is projected to be the fastest-growing market with investments from several multinational manufacturers, especially in countries such as Japan, China, and India.

Stevia leaf availability depends on seasonal fluctuations and crop yield, the price volatility of the stevia leaf is one of the major factors hindering with the growth of the stevia industry. Increase in awareness about the ill-effects of the consumption of sugar on health is another factor enhancing the growth of the stevia market with increasing consumers preferring natural alternatives such as stevia over sugar.

The stevia market is fragmented and competitive, with a large number of players operating at regional and local levels. The key players in the market adopted acquisitions & mergers, new product developments, and expansion & investments as their preferred strategies. Prominent players such as Cargill (U.S.), Ingredion Inc. (U.S.), PureCircle Ltd. (Malaysia), and Tate & Lyle PLC (U.K.), have been profiled in the report.

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