Vision Processing Unit Market

Vision Processing Unit Market by End-Use Application (Smartphones, ADAS, Camera, Drones, AR/VR Products), Vertical (Consumer Electronics, Automotive, Security and Surveillance), Fabrication Process and Geography – Global Forecast to 2024

Report Code: SE 5929 Jul, 2019, by marketsandmarkets.com

The vision processing unit market is expected to grow from USD 1.3 billion in 2019 to USD 3.2 billion by 2024 at a CAGR of 18.7%. Major factors driving the market growth include the increasing adoption of premium smartphones, growing adoption of edge AI, and rising demand for high-end computing capabilities for computer and machine vision.

Vision Processing Unit Market

>16–28 nm node to account for largest market size during forecast period

A large number of processor chips in the market are manufactured as per >16–28 nm node, and these chips have been adopted in several end-use applications. Though the companies have started adopting 16 nm technology, the >16–28 nm node fabrication process is the mainstream manufacturing process for many chip manufacturing companies. For instance, Intel’s Movidius Myriad 2, which is being used in most of the edge devices, is manufactured on 28 nm technology.

Market for security and surveillance to grow at highest CAGR during forecast period

The rising security concerns worldwide and growing use of advanced high-power processors for real-time monitoring are some other factors driving the demand for advanced surveillance cameras integrated with VPUs.

Intelligent surveillance cameras can only share short videos, even after detecting serious threats that require human involvement. The Implementation of VPUs enables cameras to identify threats intelligently by avoiding false positives, which ensure smooth data sharing.

Vision Processing Unit Market

APAC to register highest CAGR in market during forecast period

The Vision Processing Unit Market in APAC is expected to experience lucrative growth opportunities in the next few years. The market in this region is attributed to the presence of various AI processor start-ups, which are likely to provide significant growth opportunities to the VPU companies in the near future. Moreover, the leading drone manufacturers and smart camera providers integrating VPUs in their products are based in APAC. The Tello drone uses Intel Movidius Myriad 2 VPU chip, which is used in DJI drones, and exhibits features such as automatic take-off and landing. Also, Samsung has launched the Exynos 9 Series 9810, a new AI-enabled processor or chip.

Key Market Players

Key players in the Vision Processing Unit Market include Samsung (South Korea), Movidius (US), Cadence (US), CEVA (US), NXP (The Netherlands), HiSilicon Technologies (China), Google (US), MediaTek (Taiwan).

Movidius (US), which has products extensively catering to different applications, is ranked 1st in the Vision Processing Unit Market. It is a pioneering VPU company that brings the artificial visual intelligence to system-on-chips (SoCs) used in several applications, such as AR, VR, computational photography, drones, and surveillance devices. The company offers individual VPUs, unlike the SoCs integrated with different processors. After the acquisition by Intel, it managed to gain access to the larger markets and bigger customers. The company further progressed with innovation by offering NCS 2, a DL processor on a USB stick with an exceptional rise in performance. Intel’s collaborations with key organizations, such as Google and Microsoft, help Movidius to grow the application areas for VPU.

Report Scope

Report Metric

Details

Market size availability years

2016–2024

Base year

2018

Forecast period

2019–2024

Forecast units

Value in terms of USD million and USD Thousand

Covered segments

End-use application, vertical, fabrication process, and region

Covered regions

North America, Europe, APAC, and RoW

Covered companies

Samsung Electronics Co. Ltd. (Samsung) (South Korea), Movidius (US), Cadence Design Systems, Inc. (Cadence) (US), CEVA, Inc. (US), NXP (Netherlands), HiSilicon Technologies (China), Alphabet, Inc. (Google) (US), MediaTek Inc. (MediaTek) (Taiwan), and so on

VPU market Segmentation:

 In this report, the VPU market has been segmented into the following categories:

On the basis of end-use Application, the VPU market has been segmented as follows:

  • Smartphones
  • Drones
  • Cameras
  • AR/VR
  • ADAS

On the basis of Vertical, the VPU market has been segmented as follows:

  • Consumer electronics
  • Security and surveillance
  • Automotive
  • Others

On the basis of Fabrication Process, the VPU market has been segmented as follows:

  • ≤16 nm
  • >16–28 nm

On the basis of Region, the VPU market has been segmented as follows:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Rest of the World (RoW)

Recent Developments

  • Intel (Movidius) and Microsoft collaborated to provide Windows OS native support for the Intel Movidius VPU. This purpose-built chip for accelerating AI workloads at the edge  will allow developers to build and deploy the next generation of applications on Windows clients with deep neural networks.
  • Samsung launched an application processor named Exynos 9 Series 9810. This chipset is built on Samsung’s 10nm FinFET process, and it has a custom CPU, gigabit LTE modem, and software capable of image processing with deep learning (DL). 
  • CEVA opened a new research and development facility in Bristol, UK. The new R&D center enables CEVA to access the world-class engineering talent the city has to offer, strengthening its R&D capabilities and expediting the development of new digital signal processing and AI products.

Critical questions the report answers:

  • Where will all these developments take the industry in the mid- to long-term?
  • Which industries are likely to adopt VPUs in the coming years?
  • How are VPUs influencing the machine vision and computer vision?
  • What are the prevalent trends in the VPU market?
  • What are the key strategies adopted by leading companies in the VPU market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Study Objectives
    1.2 Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
           2.1.3 Secondary and Primary Research
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing Market Size By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing Market Share By Top-Down Analysis (Supply Side)
    2.3 Data Triangulation
    2.4 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 30)
    4.1 VPU Market Opportunities
    4.2 VPU Market for Smartphones, By Region
    4.3 VPU Market, By Vertical and Region
    4.4 Country-Wise Snapshot of VPU Market
    4.5 VPU Market in APAC, By Country

5 Market Overview (Page No. - 33)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Adoption of Premium Smartphones
                    5.2.1.2 Growing Adoption of Edge AI
                    5.2.1.3 Rising Demand for High-End Computing Capabilities for Computer and Machine Vision
           5.2.2 Restraints
                    5.2.2.1 Availability of CPUS and GPUS With High Capabilities
           5.2.3 Opportunities
                    5.2.3.1 Emergence of Autonomous Cars
                    5.2.3.2 High Requirement of Machine Vision in Industrial Applications
           5.2.4 Challenges
                    5.2.4.1 Technological Challenges in Chip Development and Manufacturing
    5.3 Value Chain Analysis

6 VPU Market, By End-Use Application (Page No. - 38)
    6.1 Introduction
    6.2 Smartphones
           6.2.1 Smartphones to Dominate VPU Market During Forecast Period
    6.3 ADAS
           6.3.1 Emergence of Semi-Autonomous and Autonomous Vehicles Drives VPU Market for ADAS
    6.4 Camera
           6.4.1 VPU-Based Cameras Gaining Traction in Surveillance Applications
    6.5 Drones
           6.5.1 Increasing Usage of Drones for Safety, Security, and Tracking Applications With Vision Analysis to Demand VPU Integration
    6.6 AR/VR Products
           6.6.1 VPU Market for AR/VR to Grow at Highest CAGR During Forecast Period

7 VPU Market, By Vertical (Page No. - 49)
    7.1 Introduction
    7.2 Consumer Electronics
           7.2.1 Consumer Electronics Sector to Dominate VPU Market
    7.3 Automotive
           7.3.1 Increasing Requirement of Machine Vision for Autonomous Activities to Fuel Market for Automotive Sector
    7.4 Security and Surveillance
           7.4.1 Security and Surveillance to Be Fast-Growing Segment in VPU Market During Forecast Period
    7.5 Others

8 VPU Market, By Fabrication Process (Page No. - 54)
    8.1 Introduction
    8.2 =16 NM Node
           8.2.1 =16 NM Technology Node to Gain Traction in Near Future Owing to Benefits Pertaining to Performance, Scaling, and Power Consumption
    8.3 >16–28 NM Node
           8.3.1 >16–28 NM Technology Node to Hold Larger Share Owing to Its Wide Usage Across Different Applications

9 Geographic Analysis (Page No. - 59)
    9.1 Introduction
    9.2 North America
           9.2.1 US
                    9.2.1.1 US Held Largest Size of VPU Market in North America
           9.2.2 Canada
                    9.2.2.1 Canada Holds Significant Growth Opportunities for VPU Players in North America
           9.2.3 Mexico
                    9.2.3.1 Increasing Demand for Consumer Electronics Products to Contribute to VPU Market in Mexico in Coming Years
    9.3 Europe
           9.3.1 Germany
                    9.3.1.1 Germany Holds Largest Share of European VPU Market
           9.3.2 France
                    9.3.2.1 High Adoption of AI-Enabled Products to Drive VPU Market in France in Coming Years
           9.3.3 Italy
                    9.3.3.1 Market in Italy to Grow at High CAGR During Forecast Period
           9.3.4 UK
                    9.3.4.1 Surveillance Applications to Drive VPU Market in UK
           9.3.5 Rest of Europe
    9.4 APAC
           9.4.1 China
                    9.4.1.1 China Holds Largest Share of VPU Market in APAC
           9.4.2 Japan
                    9.4.2.1 Increasing Initiatives for Commercialization of Autonomous Cars and Rising Need for Surveillance Solutions Drive Market in Japan
           9.4.3 South Korea
                    9.4.3.1 Presence of Major Consumer Electronics Manufacturers in South Korea Drives Demand for VPU
           9.4.4 Rest of APAC
    9.5 RoW
           9.5.1 South America
                    9.5.1.1 Growing Economy and Increasing Demand for Consumer Electronics to Contribute to Market Growth in South America
           9.5.2 Middle East and Africa
                    9.5.2.1 Growing Investments in Economic Developments in Middle East and Africa Likely to Drive the Market in This Region

10 Competitive Landscape (Page No. - 77)
     10.1 Overview
     10.2 Ranking Analysis
     10.3 Competitive Scenario
             10.3.1 Product Developments/Launches
             10.3.2 Partnerships/Agreements/Collaborations
             10.3.3 Acquisitions
             10.3.4 Investments/Expansions
     10.4 Competitive Leadership Mapping
             10.4.1 Visionary Leaders
             10.4.2 Dynamic Differentiators
             10.4.3 Innovators
             10.4.4 Emerging Companies

11 Company Profiles (Page No. - 85)
(Business Overview, Products and Services, Recent Developments, SWOT Analysis, MnM View)*
     11.1 Key Players
             11.1.1 Samsung
             11.1.2 Movidius
             11.1.3 NXP Semiconductor
             11.1.4 Cadence
             11.1.5 Ceva
             11.1.6 Mediatek
             11.1.7 Google
             11.1.8 Hisilicon Technologies (Huawei)
             11.1.9 Inuitive
             11.1.10 Lattice Semiconductor
             11.1.11 Synopsys
             11.1.12 Verisilicon
     11.2 Other Key Companies
             11.2.1 Imagination Technologies
             11.2.2 Videantis
             11.2.3 Morpho
             11.2.4 Socionext
             11.2.5 Thin Ci
             11.2.6 Neurala
             11.2.7 Nextchip
             11.2.8 Texas Instruments

*Details on Business Overview, Products and Services, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 119)
     12.1 Insights From Industry Experts
     12.2 Discussion Guide
     12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.4 Available Customizations
     12.5 Related Report
     12.6 Author Details


List of Tables (38 Tables)

Table 1 VPU Market, By End-Use Application, 2017–2024 (Million Units)
Table 2 Vision Processing Unit Market, By End-Use Application, 2017–2024 (USD Million)
Table 3 VPU Market for Smartphones, By Region, 2017–2024 (Million Units)
Table 4 Vision Processing Unit Market for Smartphones, By Region, 2017–2024 (USD Million)
Table 5 VPU Market for ADAS, By Region, 2017–2024 (Thousand Units)
Table 6 Vision Processing Unit Market for ADAS, By Region, 2017–2024 (USD Million)
Table 7 VPU Market for Cameras, By Region, 2017–2024 (Million Units)
Table 8 VPU Market for Cameras, By Region, 2017–2024 (USD Million)
Table 9 Vision Processing Unit Market for Drones, By Region, 2017–2024 (Million Units)
Table 10 VPU Market for Drone, By Region, 2017–2024 (USD Million)
Table 11 Vision Processing Unit Market for AR/VR, By Region, 2017–2024 (Thousand Units)
Table 12 VPU Market for AR/VR, By Region, 2017–2024 (USD Million)
Table 13 Vision Processing Unit Market, By Vertical, 2017–2024 (USD Million)
Table 14 VPU Market, By Vertical, 2017–2024 (Million Units)
Table 15 VPU Market, By Fabrication Process, 2017–2024 (Million Units)
Table 16 VPU Market, By Fabrication Process, 2017–2024 (USD Million)
Table 17 Vision Processing Unit Market for =16 NM Node, By Vertical, 2017–2024 (Million Units)
Table 18 VPU Market for =16 NM Node, By Vertical, 2017–2024 (USD Million)
Table 19 VPU Market for >16–28 NM Node, By Vertical, 2017–2024 (Million Units)
Table 20 Vision Processing Unit Market for >16–28 NM Node, By Vertical, 2017–2024 (USD Million)
Table 21 VPU Market, By Region, 2017–2024 (Million Units)
Table 22 Global VPU Market, By Region, 2017–2024 (USD Million)
Table 23 VPU Market in North America, By End-Use Application, 2017–2024 (Thousand Units)
Table 24 Vision Processing Unit Market in North America, By End-Use Application, 2017–2024 (USD Million)
Table 25 VPU Market in North America, By Country, 2017–2024 (USD Million)
Table 26 VPU Market in Europe, By End-Use Application, 2017–2024 (Million Units)
Table 27 Vision Processing Unit Market in Europe, By End-Use Application, 2017–2024 (USD Million)
Table 28 VPU Market in Europe, By Country, 2017–2024 (USD Million)
Table 29 VPU Market in APAC, By End-Use Application, 2017–2024 (Thousand Units)
Table 30 Vision Processing Unit Market in APAC, By End-Use Application, 2017–2024 (USD Million)
Table 31 VPU Market in APAC, By Country, 2017–2024 (USD Million)
Table 32 VPU Market in RoW, By End-Use Application, 2017–2024 (Thousand Units)
Table 33 Vision Processing Unit Market in RoW, By End-Use Application, 2017–2024 (USD Million)
Table 34 VPU Market in RoW, By Region, 2017–2024 (USD Million)
Table 35 Product Developments/Launches, 2017–2018
Table 36 Partnerships/Agreements/Collaborations, 2016–2018
Table 37 Acquisitions, 2016
Table 38 Investments/Expansions, 2019


List of Figures (39 Figures)

Figure 1 VPU Market Segmentation
Figure 2 Research Flow
Figure 3 VPU Market: Research Design
Figure 4 Bottom-Up Approach
Figure 5 Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Smartphones to Hold Largest Size of VPU Market, in Terms of Volume, During Forecast Period
Figure 8 Consumer Electronics to Hold Largest Size of VPU Market, in Terms of Value, During Forecast Period
Figure 9 >16–28 NM Node to Account for Largest Size of VPU Market, in Terms of Volume, During Forecast Period
Figure 10 North America to Hold Largest Size of VPU Market for Cameras, in Terms of Value, During Forecast Period
Figure 11 VPU Market in APAC, in Terms of Value, to Grow at Highest CAGR During Forecast Period
Figure 12 Vision Processing Unit Market Players to Witness Attractive Growth Opportunities During Forecast Period
Figure 13 North America to Hold Largest Size of VPU Market for Smartphones, in Terms of Value, By 2019
Figure 14 Consumer Electronics and North America Were Largest Shareholders in VPU Market, in Terms of Value, in 2018
Figure 15 Vision Processing Unit Market in China, in Terms of Value, to Grow at Highest CAGR During Forecast Period
Figure 16 China to Register Highest CAGR in VPU Market in APAC, in Terms of Value, During Forecast Period
Figure 17 Growing Adoption of Edge AI and Premium Smartphones Drives VPU Market Growth
Figure 18 AI-Based Premium Smartphone Penetration, 2018
Figure 19 Smartphones to Hold Largest Size of VPU Market, in Terms of Volume, During Forecast Period
Figure 20 Vision Processing Unit Market for ADAS in APAC to Grow at Highest CAGR, in Terms of Volume, During Forecast Period
Figure 21 North America to Hold Largest Size of VPU Market for Cameras, in Terms of Volume, During Forecast Period
Figure 22 Consumer Electronics to Hold Largest Size of VPU Market, in Terms of Value, During Forecast Period
Figure 23 >16 – 28 NM Node to Hold Larger Size of VPU Market During Forecast Period
Figure 24 Geographic Snapshot: APAC Countries Emerging as Potential Markets for VPU During
Figure 25 APAC to Register Highest CAGR in VPU Market, in Terms of Volume, During Forecast Period
Figure 26 North America: Snapshot of VPU Market
Figure 27 Europe: Snapshot of VPU Market
Figure 28 APAC: Snapshot of VPU Market
Figure 29 Companies Adopted Product Developments and Launches as Key Growth Strategies Over the Last 4 Years (2016–2018)
Figure 30 Ranking Analysis of Top 5 Players in VPU Market
Figure 31 Vision Processing Unit Market (Global) Competitive Leadership Mapping, 2018
Figure 32 Samsung: Company Snapshot
Figure 33 NXP Semiconductor: Company Snapshot
Figure 34 Cadence: Company Snapshot
Figure 35 Ceva: Company Snapshot
Figure 36 Mediatek: Company Snapshot
Figure 37 Google: Company Snapshot
Figure 38 Lattice Semiconductor: Company Snapshot
Figure 39 Synopsys: Company Snapshot

The study involved 4 major activities to estimate the current size of the VPU market. Exhaustive secondary research was conducted to collect information on the market, including the peer market and parent market. This was followed by validating these findings, assumptions, and sizing with industry experts, identified across the value chain, through primary research. Both, top-down and bottom-up approaches were employed to estimate the complete market size. Further, market breakdown and data triangulation procedures were used to estimate the size of the market based on segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources were referred to for the identification and collection of relevant information for this study. Secondary sources included annual reports, press releases, and investor presentations of companies; white papers; journals and certified publications; and articles from recognized authors, websites, directories, and databases. Secondary research was conducted to obtain key information regarding the supply chain and value chain of industry, total pool of key players, market segmentation according to industry trends (to the bottom-most level), geographic markets, and key developments from market- and technology-oriented perspectives. Secondary data was collected and analyzed to arrive at the overall market size, which was further validated by primary research.

Primary Research

In the primary research process, various primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information relevant to this report. Several primary interviews were conducted with market experts from both demand (product and component manufacturer across industries) and supply sides. The primary data was collected through questionnaires, e-mails, and telephonic interviews. Primary sources include industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related executives from various key companies and organizations operating in the VPU market. Approximately 30% and 70% of the primary interviews were conducted from the demand and supply sides, respectively.

Vision Processing Unit Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Top-down and bottom-up approaches were implemented to estimate and validate the total size of the VPU market. These methods were also used extensively to estimate the size of the markets based on various subsegments. The research methodology used to estimate the market size includes the following steps:

  • Key players in the industry were identified through extensive secondary research.
  • The industry’s supply chain and market size, in terms of value, were determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size—using the market size estimation processes as explained above—the market was split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment, the data triangulation and market breakdown procedures were employed, wherever applicable. The data was triangulated by studying various factors and trends from the demand and supply sides across different end-use applications.

Study Objectives

  • To describe and forecast the vision processing unit (VPU) market, in terms of value, by end-use application, vertical, and fabrication process
  • To describe and forecast the VPU market, in terms of volume, by end-use application, vertical, and fabrication process
  • To describe and forecast the market, in terms of value and volume, by region—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding drivers, restraints, opportunities, and challenges for the market growth
  • To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the total market
  • To profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders
  • To analyze the competitive growth strategies—collaborations, agreements, partnerships, and acquisitions, product launches and developments, research and development (R&D), and so on—adopted by the major players in the VPU market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company's specific needs. The following customization options are available for this report:

  • Company Information: Detailed analysis and profiling of additional 5 market players
  • Geographic analysis
  • Immediate customers for VPU
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