HOME Top Market Reports Visualization and 3D Rendering Software Market by Application (High-End Video Games, Architectural and Product Visualization, Training Simulation, Marketing and Advertisement), Deployment Type, End-User, and Region- Global forecast to 2022

Visualization and 3D Rendering Software Market by Application (High-End Video Games, Architectural and Product Visualization, Training Simulation, Marketing and Advertisement), Deployment Type, End-User, and Region- Global forecast to 2022

By: marketsandmarkets.com
Publishing Date: June 2017
Report Code: TC 4168

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[119 Pages Report] The global visualization and 3D rendering software market size is expected to grow from USD 1.06 Billion in 2017 to USD 2.92 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 22.40% during the forecast period. The base year considered for the study is 2016 and the forecast period is 2017–2022.

The objectives of the report are to define, describe, and forecast the market size on the basis of application, deployment type, end-user, and region; provide detailed information regarding key factors influencing the market growth (drivers, restraints, opportunities, and challenges); track and analyze the market scenario on the basis of technological developments, product launches, and mergers & acquisitions; and forecast the market size of market segments with respect to five major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

This research study involves extensive usage of secondary sources, directories, and databases (such as D&B Hoovers, Bloomberg Businessweek, and Factiva) to identify and collect information useful for this technical, market-oriented, and commercial aspect of the visualization and 3D rendering software market size.

The research methodology used to estimate and forecast the market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure is employed to arrive at the overall market size of the visualization and 3D rendering software market from revenues of key players in the market. After arriving at the overall market size, the total market is split into several segments and subsegments, which are then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures are employed to complete the overall market engineering process and arrive at the exact statistics for all segments. The breakdown of primary profiles is depicted in the below figure:

The figure below shows the breakdown of primaries on the basis of company, designation, and region, conducted during the research study.

Visualization and 3D Rendering Software Market

To know about the assumptions considered for the study, download the pdf brochure

The visualization and 3D rendering software market ecosystem comprises vendors, such as Autodesk, Inc (California, US), Siemens AG (Munich, Germany), Adobe Systems (California, US), Dassault Systèmes (Vélizy-Villacoublay, France), NVIDIA Corporation (California, US), Trimble, Inc (California, US), Next Limit Technologies (Madrid, Spain), Corel Corporation (Ottawa, Canada), SAP SE (Walldorf, Germany), Chaos group (Sofia, Bulgaria), The Foundry Visionmongers Ltd (London, UK), NewTek, Inc (Texas, US), Render Legion S.R.O. (Prague, Czech Republic), Luxion, Inc (California, US), and Cristie Digital Systems (California, US).

Key Target Audience

  • Visualization and 3D rendering solution vendors
  • System integrators
  • Computer graphics developers
  • Third-party vendors
  • Consulting companies
  • Application service provider
  • Investors and venture capitalists
  • Technology providers
  • Suppliers, distributors, and contractors
  • End-users/enterprise-users

Scope of the Report

The visualization and 3D rendering market report is broadly segmented into the following applications, deployment type, end-user, and region.

By Application

  • Architectural & Product Visualization
  • High-End Video Games
  • Marketing & Advertisement
  • Training Simulation

By Deployment Type

  • On-Premises
  • Cloud-Based

By End-User

  • Architecture, Building, and Construction
  • Media & Entertainment
  • Design & Engineering
  • Healthcare & Life Sciences
  • Academia
  • Others

By Region

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the APAC market into countries contributing 75% to the regional market size
  • Further breakdown of the North American market into countries contributing 75% to the regional market size
  • Further breakdown of the Latin American market into countries contributing 75% to the regional market size
  • Further breakdown of the MEA market into countries contributing 75% to the regional market size
  • Further breakdown of the European market into countries contributing 75% to the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Just-in-time marketing and user-friendly renderer interface to drive the global visualization and 3D rendering market to USD 2.93 billion by 2022

Visualization and 3D rendering is a process of developing and processing 3D model into a pixel perfect 3D photorealistic image, which can be used by the end-users such as architecture, building and construction, media and entertainment, design and engineering, healthcare and life sciences, and academia, and others (GIS and forensic science industry). Visualization basically refers to the creation of graphical content with the help of 3D software while 3D rendering refers to generation of photorealistic visuals from 2D and 3D models. Visualization and 3D rendering are different points of a 3D workflow in which the graphical content is created using 3D software. These enable the visual presentation of the objects for different purposes in various industry verticals including architecture, media and entertainment, healthcare and life sciences, and academia.

Factors such as Just-in-time marketing, less time and low cost, and user-friendly renderer interface will fuelled the growth of visualization and 3D rendering market. With exceptional rise in 3D technology, 3D rendering continues to keep growing extensively in the medical and healthcare industry for surgical applications, diagnosis via Magnetic Resonance Imaging (MRI), Computerized Tomography (CT) scan, X-ray, and ultrasound. Moreover, its application has broadened across oral healthcare and oncology. The latent potential of this technology lies within industrial applications, media and entertainment, consumer electronics, and automotive. In the coming years, it is expected to be adopted at a very high rate and in almost every industry.

There has been a shift in the working structure of organizations with the widespread usage of internet and digital technology. Their extensive adoption has improved the flexibility of various functional departments of organizations along with enhancing business productivity. Moreover, the wide-ranging usage of digital technology among companies for serving customer demands has brought visualization and rendering technologies and its implementations into focus. The visualization and 3D rendering software market is segmented based on the end-users into architecture, building, and construction; media and entertainment; design and engineering; healthcare and life sciences; academia; and others (GIS and forensic sciences).

Growth in high definition 3D viewing experience and rising need of prototyping are opportunities in the market

The businesses with a forward-looking approach intend to adopt visualization and 3D rendering technology as a prevailing growth strategy. Due to the unconventional work ways, integrated workflows, along with the need for dynamic production procedures and customer services, businesses are rapidly embracing these solutions. However, 3D rendering faces the challenges of high cost of related imaging devices and hardware along with the lack of existing infrastructure support, thereby deterring its implementation across various businesses, especially organizations that have budget constrictions.

Though the market is approaching a maturity stage, it is still evolving at a moderate pace with the discovery of new technological advancements in the area of computer. Major vendors in this market are Autodesk, Inc., Dassault Systèmes, NVidia Corporation, Adobe Systems, Inc., Siemens AG, Trimble, Inc., Next Limit Technologies, Corel Corporation, Chaos Group, SAP SE, The Foundry Visionmongers Ltd., NewTek, Inc., Render Legion S.R.O., Luxion, Inc., and Christie Digital Systems USA, Inc., which are adopting various growth strategies such as partnerships and agreements, and mergers and acquisitions, to expand their presence and gain a bigger market share.

Market Dynamics

Visualization and 3D Rendering Software Market

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Microquadrant Research Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions and Limitations
           2.4.1 Assumptions
           2.4.2 Limitations

3 Executive Summary (Page No. - 22)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Market Opportunities in the Market
    4.2 Market By Application
    4.3 Visualization and 3D Rendering Software Market
    4.4 Market Potential
    4.5 Visualization and 3D Rendering Software: Regional Market
    4.6 Lifecycle Analysis, By Region (2017)

5 Market Overview and Industry Trends (Page No. - 31)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Application
           5.2.2 By Deployment Type
           5.2.3 By End-User
           5.2.4 By Region
    5.3 Innovation Spotlight
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Just-In-Time Marketing
                    5.4.1.2 Less Time and Low Cost
                    5.4.1.3 User-Friendly Renderer Interface
           5.4.2 Restraints
                    5.4.2.1 Lack of Infrastructure
           5.4.3 Opportunities
                    5.4.3.1 Growth of High Definition 3D Viewing Experience
                    5.4.3.2 Rising Need of Prototyping
           5.4.4 Challenges
                    5.4.4.1 Lack of Availability of 3D Content
    5.5 Regulations
           5.5.1 Health Insurance Portability and Accountability Act
           5.5.2 Digital Millennium Copyright Act (DMCA)

6 Visualization and 3D Rendering Software Market Analysis, By Application (Page No. - 40)
    6.1 Introduction
    6.2 Architectural and Product Visualization
    6.3 High-End Video Games
    6.4 Marketing and Advertisement
    6.5 Training Simulation

7 Market Analysis, By Deployment Type (Page No. - 45)
    7.1 Introduction
    7.2 On-Premises
    7.3 Cloud

8 Visualization and 3D Rendering Software Market Analysis, By End-User (Page No. - 49)
    8.1 Introduction
    8.2 Architecture, Building, and Construction
    8.3 Media and Entertainment
    8.4 Design and Engineering
    8.5 Healthcare and Life Sciences
    8.6 Academia
    8.7 Others

9 Geographic Analysis (Page No. - 56)
    9.1 Introduction
    9.2 North America
    9.3 Europe
    9.4 Asia Pacific
    9.5 Middle East and Africa
    9.6 Latin America

10 Competitive Landscape (Page No. - 68)
     10.1 Microquadrant Overview
             10.1.1 Vanguards
             10.1.2 Innovators
             10.1.3 Dynamic
             10.1.4 Emerging
     10.2 Competitive Benchmarking
             10.2.1 Product Offerings Adopted By Major Players in Market
             10.2.2 Business Strategies Adopted By Major Players in Market

11 Company Profiles (Page No. - 72)
(Business Overview, Product Offerings & Business Strategies, Key Insights, Recent Developments, MnM View)*
     11.1 Autodesk, Inc.
     11.2 Siemens AG
     11.3 Adobe Systems Incorporated
     11.4 Dassault Systèmes
     11.5 Nvidia Corporation
     11.6 Trimble, Inc.
     11.7 Next Limit Technologies
     11.8 Corel Corporation
     11.9 SAP SE
     11.10 Chaos Group
     11.11 The Foundry Visionmongers Ltd.
     11.12 NewTek, Inc.
     11.13 Render Legion S.R.O.
     11.14 Luxion, Inc.
     11.15 Christie Digital Systems USA, Inc.

*Details on Business Overview, Product Offerings & Business Strategies, Key Insights, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 111)
     12.1 Knowledge Store: MarketsandMarkets’ Subscription Portal
     12.2 Discussion Guide
     12.3 Introducing RT: Real-Time Market Intelligence
     12.4 Available Customizations
     12.5 Related Reports
     12.6 Author Details


List of Tables (35 Tables)

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Evaluation Criteria
Table 3 Visualization and 3D Rendering Software Market Size and Growth Rate, 2017–2022 (USD Million, Y-O-Y%)
Table 4 Market Size, By Application, 2015–2022 (USD Million)
Table 5 Architectural and Product Visualization: Market Size, By Region, 2015-2022 (USD Million)
Table 6 High-End Video Games: Market Size, By Region, 2015-2022 (USD Million)
Table 7 Marketing and Advertisement: Market Size, By Region, 2015-2022 (USD Million)
Table 8 Training Simulation: Market Size, By Region, 2015-2022 (USD Million)
Table 9 Visualization and 3D Rendering Software Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 10 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Cloud Deployment: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Market Size, By End-User, 2015–2022 (USD Million)
Table 13 Architecture, Building, and Construction: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Design and Engineering: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Academia: Market Size, By Region, 2015–2022 (USD Million)
Table 18 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 19 Visualization and 3D Rendering Software Market Size, By Region, 2015–2022 (USD Million)
Table 20 North America: Market Size, By Application, 2015–2022 (USD Million)
Table 21 North America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 22 North America: Market Size, By End-User, 2015–2022 (USD Million)
Table 23 Europe: Visualization and 3D Rendering Software Market Size, By Application, 2015–2022 (USD Million)
Table 24 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 25 Europe: Market Size, By End-User, 2015–2022 (USD Million)
Table 26 Asia Pacific: Market Size, By Application, 2015–2022 (USD Million)
Table 27 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 28 Asia Pacific: Market Size, By End-User, 2015–2022 (USD Million)
Table 29 Middle East and Africa: Visualization and 3D Rendering Software Market Size, By Application, 2015–2022 (USD Million)
Table 30 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 31 Middle East and Africa: Market Size, By End-User, 2015–2022 (USD Million)
Table 32 Latin America: Market Size, By Application, 2015–2022 (USD Million)
Table 33 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 34 Latin America: Market Size, By End-User, 2015–2022 (USD Million)
Table 35 Market Ranking for Visualization and 3D Rendering Software Market, 2017


List of Figures (37 Figures)

Figure 1 Visualization and 3D Rendering Software Market Segmentation
Figure 2 Market Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Visualization and 3D Rendering Software Market: Assumptions
Figure 8 Marketing and Advertisement Application is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 9 On-Premises Deployment is Expected to Have the Largest Market Share in 2017
Figure 10 Academia Segment is Expected to Showcase the Highest Growth Rate During the Forecast Period
Figure 11 Middle East and Africa is Expected to Have the Highest CAGR During the Forecast Period
Figure 12 Just-In-Time Marketing is Driving the Visualization and 3D Rendering Software Market
Figure 13 Marketing and Advertisement Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 14 North America is Estimated to Hold the Largest Share in the Market (2017)
Figure 15 Middle East and Africa is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 16 Middle East and Africa is Expected to Be the Fastest-Growing Region
Figure 17 North America and Europe are the Mature Markets Due to the Presence of Major Vendors in These Regions
Figure 18 Visualization and 3D Rendering Software Market Segmentation By Application
Figure 19 Market Segmentation By Deployment Type
Figure 20 Market Segmentation By End-User
Figure 21 Market Segmentation By Region
Figure 22 Visualization and 3D Rendering Software Market Drivers, Restraints, Opportunities, and Challenges
Figure 23 Marketing and Advertisement Application is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 24 Cloud-Based Deployment Segment is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 25 Academia End-User Segment is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 26 Middle East and Africa is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Regional Snapshot: Middle East and Africa is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 28 North America: Visualization and 3D Rendering Software  Market Snapshot
Figure 29 Middle East and Africa: Market Snapshot
Figure 30 Dive Chart
Figure 31 Autodesk, Inc.: Company Snapshot
Figure 32 Siemens AG: Company Snapshot
Figure 33 Adobe Systems Incorporated: Company Snapshot
Figure 34 Dassault Systèmes: Company Snapshot
Figure 35 Nvidia Corporation: Company Snapshot
Figure 36 Trimble, Inc.: Company Snapshot (2016)
Figure 37 SAP SE: Company Snapshot

MarketsandMarkets forecasts the visualization and 3D rendering software market size to grow from 1.06 Billion in 2017 to USD 2.92 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 22.40% during the forecast period. Just-in-time marketing and user-friendly renderer interface are some of the driving factors of the visualization and 3D rendering market.

The objectives of the report are to define, describe, and forecast the visualization and 3D rendering software market size on the basis of application, deployment type, end-user, and region. Based on the application in market, architectural and product visualization have the largest market share in the visualization and 3D rendering application market during the forecast period. The market size is expected to grow as 3D product rendering helps in easy marketing, saves prototyping time and expense, and lets users see physical conditions of the product. Marketing and advertisement is expected to record the highest market growth rate during the forecast period, as with the help of visualization and rendering technique consumers get to see a realistic picture of how their image or animation is going to turn out. 3D rendering creates an effective marketing tool giving a potential client a full visualization of a space or building; whereas architectural and product visualization is the second fastest growing market during the forecast period.

In the deployment type segment of the visualization and 3D rendering software, the cloud-based solution is expected to grow at the highest CAGR during the forecast period. Enterprises and organizations are relying heavily on the cloud services and cloud platforms to obtain resources on demand. With cloud deployment, organizations pay for the resources that they use, which helps them reduce the cost of capital.

Among visualization and 3D rendering software end-use industries, academia is expected to grow at the highest CAGR during the forecast period, as recent advances in desktop computer graphics software have made 3D environments feasible for mainstream educational use. Complex concepts have become easy to understand when rendered in images.

Visualization and 3D Rendering Software Market

North America is expected to hold the largest market share in the visualization and 3D rendering software market during the forecast period, as visualization and 3D rendering enhance and increase the precision of organizational procedures so as to offer enriched products to end-users. The MEA region is expected to grow at the highest rate as the region is experiencing the presence of creditable organizations that are gradually enabling the embracement of advance technologies.

Innovative technological developments are benefiting all stakeholders of the market. However, lack of infrastructure in 3D technologies is may hamper business critical functions in the market.

Major vendors in the visualization and 3D rendering software market include Autodesk, Inc (California, US), Siemens AG (Munich, Germany), Adobe Systems (California, US), Dassault Systèmes (Vélizy-Villacoublay, France), NVIDIA Corporation (California, US), Trimble, Inc (California, US), Next Limit Technologies (Madrid, Spain), Corel Corporation (Ottawa, Canada), SAP SE (Walldorf, Germany), Chaos group (Sofia, Bulgaria), The Foundry Visionmongers Ltd (London, UK), NewTek, Inc (Texas, US), Render Legion S.R.O. (Prague, Czech Republic), Luxion, Inc (California, US), and Cristie Digital Systems (California, US).

The growth of visualization and 3D rendering software market is depending on the factors, such as just-in-time marketing, less time and low cost, user-friendly renderer interface are expected to drive the market growth.

Apart from established players in the industry, the new entrants in the market are introducing new visualization and 3D rendering software to lure customers across multiple applications

Visualization and 3D Rendering Software Market

Architectural and Product Visualization

Product rendering and visualization is a technology for depicting products or architecture visually. When a product or concept is in its early stages, 3D product rendering and visualization can be used to create compelling imagery to tell the story. 3D product rendering helps in easy marketing, saves prototyping time and expense, and lets users see physical conditions which is not possible in 2D. Product visualizations created with rendering software help the product in the initial development process. They help market ideas or concepts long before they are produced in physical form, communicate important product information to customers, shorten the time-to-market, and help engineers identify design problems.

High-End Video Games

The video games market is dynamic and rapidly growing. Almost every major game released is made in 3D or uses heavy amounts of 3D assets. Autodesk Maya is a popular tool used for rendering images in video games. Since the actions of the player in the gaming environment cannot be predicted, real-time rendering is used in video games to keep up with the game as it unfolds. The biggest advantage of 3D rendering in games is that it improves graphics, making people, props, and locations look as realistic as possible. This improvement has made 3D gaming more enjoyable for the players.

Marketing and Advertisement

From a marketing point of view, rendering has been greatly successful for a number of products globally. The use of rendering can be tailored to the needs of nearly every organization. During the stages of prototyping, consumers get to see a realistic picture of how their image or animation is going to turn out. 3D rendering creates an effective marketing tool giving the client a full visualization of space or building. Sometimes, 3D models are the only way to showcase ideas, as the real objects are not always available or are very expensive to obtain, for example, space vehicle and underwater shooting. It has also been proved that 3D advertising has a nearly 5 times higher retention rate than 2D.

Training Simulation 

Training simulation is a virtual medium that enables knowledge transfer through the imitation of a real-life process. From complex training manuals to corporate employee development, simulation training of visualization and 3D rendering can be a highly reliable and effective tool to educate people in a more exciting way. Training simulation also allows analysts to go beyond simple patterns, trends, and basic data models, adding awareness of process complexities, interactivity, and variability.

Key questions

  • Which are the substitute products and how big is the threat from them?
  • Which are the top use cases where visualization and 3D rendering software can be implemented for revenue generation?
  • What are the potential opportunities in the adjacent markets, such as 3D imaging and prototyping?
  • What should be your go-to-market strategy to expand the reach into developing countries across APAC, MEA, and Latin America?

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