here are the major topics and themes we will be covering in Amsterdam
(Final Agenda will be out soon)

Getting ahead of greenfield opportunities

Change is a constant in business and the speed of change is accelerating. For new emerging trends and technologies, being a large or stable organization is not much of an advantage anymore….it is an even playing field for start-ups and legacy companies alike. In such scenarios, is the starting point defining leadership? How can companies get ready to stay ahead?

Decision making in connected markets

As change is accelerating, markets are converging more and more. To take advantage of market disruptions, it is important to not only understand how emerging trends will impact your business, but also to anticipate what will affect the business of your clients and your clients’ clients. You have to solve for both the known-unknown and the unknown-unknown. What are some ways in which astute business leaders are grappling with this problem?

New revenue mix

New trends and opportunities dictate that the revenue mix of companies will continue to change. What constitutes 10-20% of today’s revenue will grow to 60-80% in the next 5-10 years. To survive and flourish, companies need to understand where to place their bets with limited or no information. How should companies decide on what trends to focus on for their future revenue mix?

Is there a need for a B2B Marketplace?

In an increasingly digital world, there are plenty of B2C marketplaces -- from eBay to Amazon to even Uber and Yelp that rate and rank consumer product and services providers in real time. But for the B2B customer, an equivalent market place does not exist today. How should we think about such a marketplace? Is there a need to create such a market place?

Are you asking the right questions?

Organizations, more often than not, do not spend enough time in asking the right questions and defining problems well. What are some hurdles in asking the right questions and how can you overcome them? What are some frameworks that can help you plan and prioritize your research needs to achieve maximum revenue impact with your future strategies?

The Agenda will be broken up into different types of presentations so you won’t experience “death by powerpoint” but rather join in the conversation and be part of what we believe will be a dynamic discussion between peers dealing with the same issues

ConnecTED Sessions

TED-talk style short presentations by clients on some emerging trends and their experiences in anticipating disruptions and revenue opportunities.

Discussion Sessions

Panel style discussions with a slight twist – the audience will participate actively! The goal is to share ideas and learn from each other.

Registration Details

Registration fees are waived for MarketsandMarkets customers (by invite only). You will be responsible for travel and hotel costs only. If you are an analyst/media covering the event or do not have an invite but would like to learn more, please contact us at

  • Please join us at our Annual Customer Summit – EUROPE starting on the 12th of November and concluding on the 13th, in Amsterdam at the Tobacco Theater. We have structured this event for clients who are wrestling with the same strategic questions around Connected & Converging Markets.
  • This is a closed event with an allowance of only 50 registered attendees and space is running out. Come join us for this intimate conference which we feel will give some great insight into emerging areas of opportunity for your business as well as the chance to network with your peers facing the same challenges around growth initiatives.
To learn more about the event, you can watch this short video of our North American Summit which was held in Chicago in June. It should provide you with a feel for the event and what you may gain from attending.
To register, please click here which will take you to our online registration form or contact your
MarketsandMarkets representative directly.
We look forward to seeing you in November!
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